SMB IT The REAL Cloud Opportunity for Service Providers
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- Felicity Barnett
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1 SMB IT The REAL Cloud Opportunity for Service Providers Profit from the cloud WHD.local Madrid Isidoro Porquicho; Territory Manager Southern Europe
2 $1,000,000,000,000 2 Profit from the cloud
3 SMB Universe Big and Diverse Industry 3 Profit from the cloud
4 Cloud Service Provider Segment Consumer and Enterprise Clouds Cannot Meet the Needs of SMBs Consumer/ SoHo SMB Enterprise Consumer Clouds Public Clouds Enterprise Clouds 4 Profit from the cloud
5 Parallels makes it easier for service providers to grow and profit from the SMB Cloud with service delivery software, expertise, and partner ecosystem 5 Profit from the cloud
6 The European and North African regional SMB cloud market is 9.7B and growing fast Current SMB Market in 2012 = 9.7B Estimated SMB Market in 2015 = 22.8B Hosted Infrastructure Web Presence Communication and Collaboration Business Applications Source: Parallels SMB Cloud Insights (EUNA regional), Profit from the cloud
7 The market will continue to grow across all categories of cloud services Across all cloud services, an average of 40% of European SMBs are considering adding each in the next 3 years Highest penetration Web hosting is used by more than 50% of SMBs that have a website, and more SMBs plan to add it. Largest in 2015 Fastest Growing SaaS applications will be the largest cloud service category by 2015, reaching 7.4B. Hosted communication and collaboration is the fastest growing cloud service category in Europe with a CAGR greater than 57%. Source: Parallels SMB Cloud Insights (EUNA regional), Profit from the cloud
8 Growth is not equal, however, and market composition is changing The SMB cloud services market in Eastern and Southern Europe is growing 2x faster than in Northern and Western Europe 2012 % of market CAGR 2015 % of market Northern 23% 23% 19% Western 35% 20% 26% Eastern 8% 45% 11% Southern 34% 46% 44% Source: Parallels SMB Cloud Insights (EUNA regional), Profit from the cloud
9 The Europe and North Africa region is made up of distinct SMB cloud market types Mature Maturing cloud services or Emerging markets cloud services markets Internet penetration Internet penetration 80% 80% Hosted infrastructure Hosted infrastructure penetration penetration 20% 20% Website penetration Website penetration 70% 70% Source: Parallels SMB Cloud Insights (EUNA regional), Profit from the cloud
10 The SMB cloud market in Spain has reached 808M and will grow to nearly 1.8B by B 31% 3yr CAGR 808M 344M 2011 Hosted Infrastructure Communication & Collaboration Web Presence Business Applications Source: Parallels SMB Cloud Insights (Spain), Profit from the cloud
11 Hosted infrastructure market grew 39% from and is expected to continue to grow at over 30% annually over the next 3 years Source: Parallels SMB Cloud Insights (Spain) Profit from the cloud
12 Web application add-ons -- especially SEO, mobile optimization, and security and health monitoring -- represent the best opportunity for profitability in web presence services long term. Source: Parallels SMB Cloud Insights (Spain), Profit from the cloud
13 Use of paid hosted business grew 130% among Spanish SMBs over the last year, lead by medium SMBs. Source: Parallels SMB Cloud Insights (Spain), Profit from the cloud
14 Spanish SMBs are buying more services but their preferences differ 6 Micro Instant Collaboration File Sharing Payroll & HR 3 Small Payroll & HR Instant Collaboration File Sharing 1.1 Medium Average number of hosted services Payroll & HR File Sharing Phone conferencing Source: Parallels SMB Cloud Insights (US, Spain), Profit from the cloud
15 Get To Know Your Customers Over the next 3 years, the Polish Across all cloud Did you know SaaS applications SMB market for services, an phone Globally, the world will be the largest web hosting will average of 40% of conferencing wide SaaS market cloud service grow at >2x the European SMBs one of the to New will grow to $20B category in Europe rate of mature are considering Parallels SaaS applica Did you know that research by by 2015,reaching Did you know that cloud small SMBs markets adding each shows in the the demanded b were cloud 7.4B over 60% of the like three Germany. next 3 services years Fewer than 25% of times more SMBs are worldw ge market in the SMBs with hosted growth in web likely to go to the more social. developing world is world-wide hosting will come cloud for their Facebook pa growing over 3x as pay for premium from the emerging servers than to buy Convincing U.S. use grew 25% fast as the markets in the Nearly next 40% o 65% in-house of UK servers medium SMBs with inhouse servers applications to that SMBs have no Do services. you know the SaaS On average 40% among SMBs developed world 3 years? German of SMB this sized past businesses year? market. they would co want a well-known convert to hosted want to buy? Over dedicated 1 IT staff switching to h hosted servers could grow million U.S. SMBs do plan you know how PBX if their in brand, even if it is the IaaS market to by add online back-up to sell in PBX system more expensive over 30% in the the next 3 years. to them? were broken next 3 years. unreliable 15 Profit from the cloud
16 The Traditional SMB IT Ecosystem s ISVs/HW Builders 1.000s Distributors s Resellers 148M SMBs Develop, package for physical distribution or download, license, install Aggregate, manage physical distribution, order fulfillment, revenue on each transaction Integrate, upsell, cross-sell, help install, configure solution Manually license, deal with upgrade, sometimes install and configure, use 16 Profit from the cloud
17 The New SMB IT Ecosystem 17 Profit from the cloud
18 Enabling Seamless Distribution APS: Application Packaging Standard Standardizes the packaging of software and services for cloud distribution 18 Profit from the cloud
19 Parallels Partners leveraging APS portfolio New in 2012 SiteLock HDS iscripts ecart 2.0 Asigra Symantec SSL Auth Services Google Apps for Business Intermedia Simplessus Files/Contracts/Projects SmarterStats 5Nine V2V Converter/Backup Symantec EPP/ESS/MLES Mail2World Jelastic Mozy Certivox Ecwid + WP & Joomla Apptix Hosted Exchange MeshTake CodeGuard MobeeArt Mobile Web PA/Plesk MobeeStudio FoxTel v-pbx Cak 400+ Applications in catalog McAfee Cloud-based Security CloudFlare (CDN) Hostopia Migration Wizard FTP Today PinnacleCart SaaS Unity Mobile Pro for Plesk 100+ New Packages /year 100%+ YoY Services Sold 19 Profit from the cloud
20 Integrated Software 20 Profit from the cloud
21 NEW! Parallels Cloud Server 6 Storage and Virtualization Combined Eliminate VPS downtime due to hardware failures Reduce server maintenance and support cost Enable high performance, high availability VPS services Parallels Containers Parallels Hypervisor Includes Parallels Cloud Storage Create cloud storage pool from existing, unused disk space Highly scalable and elastic Parallels Containers Improved! New container layout enables easy migration and backup Rebootless updates eliminate service outage during updates Parallels Hypervisor Virtualization Improved! Rebootless updates and increased virtual machine limits 21 Profit from the cloud
22 With a single server you run all hosting workloads on a single box Web, Mail, Database, DNS Automation Convenience All You Need of subscriptions and service plans when you start for shared hosting on a single server 22 Profit from the cloud
23 Parallels Plesk Panel 11: Proven in Production Fastest Rate of Adoption of any Parallels Panel! Improved Stability and UI design drives down cost of support! 23 Profit from the cloud
24 With many servers you duplicate all services on all servers Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS 24 Profit from the cloud
25 And services management experience Manage Manage Mail AV Configure Restore Manage Branding Manage Manage Mail AV Restore Manage Patch Branding It Manage Mail Configure Restore Patch It Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS Manage Manage Mail AV Manage Manage Mail AV Manage AV Configure Configure Restore Configure Restore Manage Patch Branding It Manage Branding Manage Patch Branding It Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS 25 Profit from the cloud
26 With Swivel chair as your highly inefficient multi-server automation solution Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS 26 Profit from the cloud
27 Parallels Plesk Automation: Easy to Use Allows for each server to run a single workload with a central management node providing centralized management Web Workload DNS Workload Management Node Mail Workload DB Workload 27 Profit from the cloud
28 Parallels Plesk Automation: Efficient and does it for both Windows and Linux servers With mail and DNS services shared Linux Windows Web Workload Web Workload Web Workload Management Node Management Node Web Workload Web Workload DB Workload Shared DNS Workload Web Workload 28 Profit from the cloud
29 Parallels Plesk Automation: Easy to Use giving you administrative access to all services and servers from a single Panel Linux Windows Web Workload Web Workload Web Workload Management Node Management Node Web Workload Web Workload DB Workload Shared DNS Workload Web Workload 29 Profit from the cloud
30 Parallels Plesk Automation: Efficient Eliminates multiple licenses for your software Web Workload DNS Workload Management Node 1 AV and anti-spam software license Mail Workload DB Workload 30 Profit from the cloud
31 Parallels Plesk Automation: Efficient Eliminates need to shut down services when you update software or apply hotfixes Web Workload Panel Updates DNS Workload Management Node AV and anti-spam software license Mail Workload DB Workload 31 Profit from the cloud
32 Parallels Plesk Automation: Secure And improves security by isolating production workloads from server management node (Panel) Management Node isolation Web Workload DNS Workload Management Node Mail Workload DB Workload 32 Profit from the cloud
33 Parallels Plesk Automation: Easy to Grow It scales from where you are today Web, Mail, Database, DNS Web, Mail, Database, DNS Management Node Web, Mail, Database, DNS Web Workload Mail Workload DNS DB Web, Mail, Database, DNS Web, Mail, Database, DNS Web, Mail, Database, DNS 33 Profit from the cloud
34 Parallels Plesk Automation: Easy to Use To few Web Workload DNS Workload Management Node Mail Workload DB Workload 34 Profit from the cloud
35 Parallels Plesk Automation: Easy to Grow To dozens of servers and thousands of customers 35 Profit from the cloud
36 Parallels Plesk Automation: Easy to Use With a new nodes added in minutes 36 Profit from the cloud
37 Parallels Plesk Automation: Easy to Grow Designed to easily add more services today and in the future Web Workload VPS Module DNS Workload Management Node Mail Workload SaaS Module DB Workload 37 Profit from the cloud
38 Get Started in 3 Easy Steps: Easy to Use 1 Get the key Get FREE license key from Parallels.com 2 Download Download FREE Management node code 3 Install Install on a server with Rarallels Plesk Unlimited Domain Dedicated lease license Parallels Plesk Panel Unlimited Dedicated server lease license is required for each Parallels Plesk Automation node. Dedicated DNS and DB Servers nodes require no Parallels Plesk Panel licenses. 38 Profit from the cloud
39 Parallels Web Presence Builder Fully integrated with Parallels Plesk Panel and Parallels Plesk Automation Thousands of ready-to-publish custom site designs Simple drag and drop interface Online store, Facebook integration, search, site analytics and more Now available cpanel Integration 39 Profit from the cloud
40 Parallels Business Automation Standard 4.3 Comprehensive hosting automation & billing solution. Easy to deploy Ready to use, right out of the box The most matured hosting and billing automation product on the market Integrated with Parallels Plesk Automation Integrated with Parallels Cloud Server 40 Profit from the cloud
41 Grow FASTER with Parallels Plesk Automation Take advantage of the Rapid Deployment Program for Parallels Automation 41 Profit from the cloud
42 Join PartnerNet Community and Stay Ahead Partner Program Access to Parallels resources and information in one place Peer and Parallels Community SMB Knowledge Center Research reports Case studies Go-to-market Templates Best practices Webinar series Excellence in Delivery Latest Updates Best Practices Training and Certification Fast Lane Support 42 Profit from the cloud
43 Join PartnerNet Community and Stay Ahead Partner Program Access to Parallels resources and information in one place Peer and Parallels Community SMB Knowledge Center Research reports Case studies Go-to-market Templates Best practices Webinar series Excellence in Delivery Latest Updates Best Practices Training and Certification Fast Lane Support 43 Profit from the cloud
44 Backup Profit from the cloud
45 Slide 8: We use UN definitions of European regions and apply it to Parallels EUNA sales territory Northern: Denmark, Estonia, Faeroe Islands, Finland, Iceland, Ireland, Isle of Man, Latvia, Lithuania, Norway, Sweden, United Kingdom Western: Austria, Belgium, France, Germany, Liechtenstein, Luxembourg, Netherlands, Switzerland Southern: Albania, Algeria, Andorra, Bosnia and Herzegovina, Croatia, Cyprus, Gibraltar, Greece, Italy, Kosovo, Macedonia, FYR, Malta, Montenegro, Morocco, Portugal, San Marino, Serbia, Slovenia, Spain, Tunisia, Turkey Eastern: Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Slovak Republic 45 Profit from the cloud
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