Putting the Cloud to work for real businesses
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1 Russell Port Strategic Partner Manager Putting the Cloud to work for real businesses Proven models for success in a true multi-service world 2014 Parallels IP Holdings GmbH
2 Contents 1. Global and local market trends, supported by the latest Parallels research 2. How the adoption of multiple Cloud Services creates value, but also new complexity for small businesses 3. Key trends in SMB Cloud Hosting 4. Parallels innovations responding to Cloud Services research and trends 2
3 What is Parallels SMB Cloud Insights? 12,000 SMBs surveyed Micro United Kingdom Germany Netherlands Small France Spain Medium 14 Countries United States Russia Brazil South Africa Mexico Present India China Australia Japan Research cited in hundreds of publications across the globe such as Forbes and CRN. EUNA Regional APAC Regional Global
4 Global SMB Cloud market grew 37% to $62B in 2013 USD$ Billions 45 $42B $42B $20B $20B $21B 46% p.a. growth 5 0 Source: Parallels SMB Cloud Insights (Global), 2014
5 Much of the APAC Cloud market is still developing huge cloud growth expected as the region comes online Source: Parallels SMB Cloud Insights (APAC), 2013
6 Australian SMB Cloud market 2014 Source: Parallels SMB Cloud Insights (Australia and New Zealand), 2014
7 Australian Infrastructure as a Service Cloud market $A862M by 2017 Barriers to adoption of Cloud Servers Price Security Source: Parallels SMB Cloud Insights (Australia and New Zealand), 2014
8 Australian Web Presence Cloud market $A388M by 2017 Most demanded web applications Social media use in 2014 SEO Security SSL Source: Parallels SMB Cloud Insights (Australia and New Zealand), 2014
9 Australian Unified Communications Cloud market $A818M by % growth Source: Parallels SMB Cloud Insights (Australia and New Zealand), 2014
10 Australian Business Applications Cloud market $A621M by 2017 Source: Parallels SMB Cloud Insights (Australia and New Zealand), 2014
11 Australian SMB Cloud market 2017 Source: Parallels SMB Cloud Insights (Australia and New Zealand), 2014
12 Contents 1. Global and local market trends, supported by the latest Parallels research 2. How the adoption of multiple Cloud Services creates value, but also new complexity for small businesses 3. Key trends in SMB Cloud Hosting 4. Parallels innovations responding to Cloud Services research and trends 12
13
14 Eric Web Designer Marcus Service provider Thomas IT Consultant & Reseller 2009
15 Eric Web Designer Jill Intercall May Nextiva Marcus Service provider Stefan Box Scott AppDev Prima Cak Lynn Micros Chad Desk.com Max KickAss VPS Miranda Backup Agent Anne Intuit Thomas IT Consultant & Reseller Ben BigCommerce 2014 Peter SoftCom
16 Confusing? Carol is no longer a florist
17 Contents 1. Global and local market trends, supported by the latest Parallels research 2. How the adoption of multiple Cloud Services creates value, but also new complexity for small businesses 3. Key trends in SMB Cloud Hosting 4. Parallels innovations responding to Cloud Services research and trends 17
18 Key trends in SMB Cloud Hosting SMB IT needs are maturing and expanding SMBs relying on more IT consultants as they consume more services and applications SMBs becoming more selective and look for applications to make their life simpler
19 Key finding #1 SMB IT needs are maturing SMB IT needs are maturing SMBs increasing IT outsourcing SMBs are becoming more selective
20 Generic Hosting less relevant Web Hosting Ecommerce Hosting Dedicated Server PHP Hosting
21 Specialist Hosting more relevant Web App Hosting WordPress Hosting
22 SMB Cloud industry maturing Fully managed hosting SaaS app growth Specialised Hosting Aggregation
23 Key finding #2 SMBs are outsourcing IT SMB IT needs are maturing SMBs increasing IT outsourcing SMBs are becoming more selective
24 Shifting from dedicated IT to IT consultants 100% 80% 36% 54% 60% 40% 20% 0% Source: Parallels SMB Cloud Insights (US), 2014 Dedicated IT Staff IT Consultants
25 Shift to Fully Managed and Specialist Hosting Traditional Shared Hosting Fully Managed Web Hosting One size fits all Hard to compete
26 Role of Web Designer is changing
27 Source: Parallels SMB Cloud Insights (Australia and New Zealand), 2014
28 Key finding #3 SMBs are becoming more selective SMB IT needs are maturing SMBs increasing IT outsourcing SMBs are becoming more selective
29 Which one would you most likely order? Ice Cream Sundaes Create your own $5 to $10 Scoops $2 each Toppings $2 each Fudge $1 extra Strawberry $5 Chocolate $6 Blueberry $4
30 Interest in buying bundled Cloud Services and Applications Source: Parallels SMB Cloud Insights (APAC), 2013
31 SMBs value convenience in bundling 3,5 3,0 2,5 2,0 Discounts least important 2,3 2,8 3,1 1,5 1,7 1,0 0,5 0,0 Discounts Simple transaction Ability to inegrate Ease of billing Benefits of bundles Source: Parallels SMB Cloud Insights (US), 2014
32 SMBs have different needs based on size, market, business type VPS: Small Business VPS: Medium Business Web Hosting: Small Business Web Hosting: Medium Business $20 Security Backup/Restore Basic Performance 80 Gb Ad Credits, OS Choice $120 Security Backup/Restore High Performance 250 Gb Database Tools $6 Backup Security Standard Web Analytics Social Media Integration $9 Backup Security Premium web analytics Social media integrations
33 Contents 1. Global and local market trends, supported by the latest Parallels research 2. How the adoption of multiple Cloud Services creates value, but also new complexity for small businesses 3. Key trends in SMB Cloud Hosting 4. Parallels innovations responding to Cloud Services research and trends 33
34 Eric Web Designer Infrastructure Thomas IT Consultant & Reseller Marcus Service Provider
35 Parallels Containers 3 x the density of Hypervisors Highest density containers = lowest cost Parallels Hypervisor + + Virtual machines = OS flexibility Bare metal installation Cloud Storage Cloud Storage Storage pool from existing, unused space Resilient cloud storage = elastic and scalable
36 Parallels Containers by the numbers Hypervisor Container Number of VMs/Containers per server Revenue per VPS/month Cost per server/month 3x the density of hypervisors Hardware lease cost (server+networking) Administration Total Cost Total Cost per VPS 25 8 Gross Margin per VPS $25 42 Other costs (customer acquisition, support) Net Margin per VPS per month % cost reduction per VPS 250% increase in margin
37 Eric Web Designer Web Hosting Thomas IT Consultant & Reseller Marcus Service Provider
38 Thomas IT Consultant & Reseller Scott App Developer Eric Web Designer Marcus Service Provider Host domains they Own Build site/app & deploy for customer to manage with limited access rights Host domains that are Managed Host domains that are Not Managed
39 4 editions, optimised to 4 key audiences
40 Plesk 12 helps capitalise on industry trends 1. Target specific audiences 1. Sell solutions not products 1. Offer more managed services
41 Eric Web Designer Thomas IT Consultant & Reseller Marcus Service Provider Automation Suite
42 End-to-End Service Delivery Enablement Smart Bundles Customised Solution
43 Parallels Automation Partners Over 1.5M seats of O365 and Hosted Exchange growing at 72%p.a. 14 O365 syndication partners 76 Hosted Exchange partners APS2 enables smart bundling with Unified Communications as an anchor service
44 Eric Web Designer Web Hosting Marcus Service Provider Cloud Service Delivery Infrastructure Thomas IT Consultant & Reseller
45 Russell Port Strategic Partner Manager Putting the cloud to work for real businesses Proven models for success in a true multi-service world 2014 Parallels IP Holdings GmbH
Putting The Cloud To Work For Real Businesses
Pavel Ershov Regional Vice President and General Manager Asia Pacific Japan Parallels Putting The Cloud To Work For Real Businesses Proven models for success in a true multi-service world 2014 Parallels
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