Ad Placement Examples for Google Adwords Advertising

Transcription

1 Ad Placement Examples for Google Adwords Advertising On the following pages you will find real world examples of the ad placements available through Google Adwords Marketing. All of the examples included are of xclntdesign clients. Our clients employ our services for the creation, placement, optimization and management of these ad campaigns.

2 Ads on Google s Search Engine Text based ads in Google Search that are triggered when people search for specific queries within a specified area. Popularly known as Pay-Per-Click. Client: Steam Masters Carpet Cleaning Search performed on a desktop computer for the search query carpet cleaner leesburg fl. Ad appears as first entry on first page. Client: Kristin Churchill Massage Therapy Search performed on a mobile device (smartphone) for the search query massage therapy leesburg fl. Ad appears as first entry on first page. Ad features a Call button which directly dials the client with one touch. Also includes a Get Directions button for one touch GPS mapping.

3 Display Banner Ads Placed on Google s Content Network Image based ads placed on websites that utilize the Google Content Network to supply display ads. We can target by specific website, website topic, interests of the user or affinity & in-market audiences. Client: Accurso Auto Repair Ad placed directly on dailycommercial.com, a local newspaper servicing the area. Client: Michele s Hide-Away Screens Ad placed on a local forum website called talkofthevillages.com. This website is geared towards his target market by location. In this example, his ad is appearing in a forum thread related to garage screens, which is a product he sells. Even though the thread was started by a competitor, his ad shows next to the thread as the thread deals with a topic he s related to. In a sense, his competitor allowed the ad to show by starting the thread in the first place.

4 Display Banner Ads Through Re-Marketing Image based ads placed on websites that utilize the Google Content Network to supply display ads. These ads are triggered by the users previous visit to the client s website. We are marketing again to people who already know about us, reinforcing the client s brand awareness and increasing the likelihood the user will return and become a customer of theirs. Client: Computer Corner Since I have previously visited this client s website, I am now being re-marketed to as I move around the internet. In this instance, his ad appeared to be on orlandosentinel.com as I was reading the latest local news. Client: Lake Montessori In this example, I was on my smartphone, looking at news on CNN.com. My previous visits to the client s website as caused their ads to show to me as I am on eligible websites, reinforcing the brand awareness of the client.

5 YouTube TruView Ads These are video ads that appear on YouTube and across the internet. Most people are familiar with them as they run in front of videos people are accessing on YouTube. This is akin to TV commercials, just in the digital world. A big benefit of this, if much like other Adwords products, it s geographically based as well as topic based, so ads can be shown in front of specific videos, targeting the ideal audience. Client: Kristin Churchill Massage Therapy This 15 second promo spot is scene on YouTube to users in the immediate area surrounding my client s location. The video is displayed in front of videos related to their industry, in this case we chose topics like beauty, spa, pain management & physical therapy. TruView ads are only charged when the ad is either completely watched or at least 30 seconds is watched, whichever comes first, so there is no charge if the user opts to skip the ad.