Webinar agenda. All Kids are VIPs Immigrant Integration at School. 3) Q&A Moderated by Kim Turner, Maytree, Toronto, Canada

Transcription

1 Webinar agenda All Kids are VIPs Immigrant Integration at School 1) Presentation by Caroline Dessin Alle Kids Sind VIPs, Berteslmann Stiftung, Gütersloh, Germany 2) Presentation by Irene Pardo Eres joven, triunfarás!, Fundación Bertelsmann, Barcelona, Spain 3) Q&A Moderated by Kim Turner, Maytree, Toronto, Canada Note: Webinar recording will be available on the website:

2 Alle Kids sind VIPs Caroline Dessin

3 Alle Kids sind VIPs, Bertelsmann Stiftung Gütersloh, inhabitants, 9,6% foreign born Nationwide competition for young people, Subject: integration of kids with immigrant background 3

4 Background facts Germany: 16 million people have an immigrant background, which is 20% of the entire population Studies show that educational success is closely related to the students background 4

5 Carl-Bertelsmann-Prize 2008 The Winner in 2008 was the Toronto District School Board. The Bertelsmann Stiftung was inspired by the Toronto Slogan: Diversity our strength!. This was the starting point for Alle Kids sind VIPs. 5

6 Alle Kids sind VIPs The competition Alle Kids sind VIPs emphasizes the importance of good projects: All children are important to society and have the right to a fair chance. 6

7 Who can take part? Young people from age 11 to 21 years old can apply with a project based on the subject of integration. 7

8 The Webpage as a home base ( page impressions in February 2012) The web page is used as the home base for the competition and designed to make access for the target group easier. 8

9 Prizes Public Recognition A jury determines the winning projects. One prize is a journey to Berlin a major treat for German kids. The winners are honoured in Berlin: No matter where you re from you are a Very Important Person! 9

10 Prizes VIP Visit at School The other prize is an ambassadors visit at the winners school or club. A unique event with one of the ambassadors! The kids recognize that it is worthwhile to advocate the blending of cultures. 10

11 Who are the Alle Kids sind VIPs ambassadors? Bülent Ceylan Rebecca Mir Andreas Bourani Culcha Candela Mario Gomez The ambassadors are public figures from the German music, theatre, or sports world. 11

12 Project example: My friends, my neighbours Hagen, inhabitants, 12,9% foreign born Age 12 Dance Performance based on collected information about countries and cultures. Seite 12

13 Breakdance Workshop in Hagen with the Flying Steps Performance for all students, parents and teachers. Seite 13

14 Project example: Seminar: Intercultural Competence Hamburg, inhabitants, 13,5% foreign born Project: Seminar about intercultural competence, Age: 17 Tayfun Baydar signing autographs Prize: Acting workshop Pupils talking with the ambassador Seite 14

15 Goals of Alle Kids sind VIPs Alle Kids sind VIPs supports young people`s wish to take an active role in shaping their futures. The kids experience: Diversity is strength. The kids associate interculturality and integration with positive values. 15

16 Success: Alle Kids sind VIPs in the media Consistently strong presence in print, online, radio and TV. Alle Kids sind VIPs reaches a broad audience. Seite 16

17 Success 2011/ new ambassadors: Total of 11 So we ll have 11 winners in 2012! 113 competitors with great projects in 2012! This nearly doubles our previous numbers. In February 2012, we logged 95,833 page visits, nearly 65% of the visits came via facebook. Growing recognition of Alle Kids sind VIPs: Over 35% of the users find us by looking up the compaign name via a search engine; this is an increase of 41% from Strategies: Relaunched Webpage Game Stars-Memo Welcomepage on facebook Events like the book fair or a concert against racism Mailing to schools Seite 17

18 Alle Kids sind VIPs: Lessons learned Engaging teachers: Brochure collection of projects projects in subjects Mailing schools, associations, youth centres Seite 18

19 Alle Kids sind VIPs: Lessons learned Engaging students: Website designed for target group easy access to the application form Social media dialogue and news via facebook (2.432 fans) films via YouTube ( views) photos via flickr ( views) Activities Youth fair, festivals, concerts Seite 19

20 Alle Kids sind VIPs a Good Idea Thank you for your attention. Caroline Dessin Mail: caroline.dessin@bertelsmann-stiftung.de Tel: +49 (0)

21 ERES JOVEN, TRIUNFARÁS! Webinar: All Kids are VIPs: Immigrant Integration at School Irene Pardo Project Manager "Eres Joven, Tiunfarás! March 2012

22 Social Youth Entrepreneurship - Background Reflexiones y recomendaciones 1 Vídeos divulgativos de las 18 buenas prácticas Página web TO2 Reflexiones y recomendaciones 2 Libro Diagnóstico Compromiso Cívico Juvenil Resumen diagnóstico Libro Emprendimiento Social Juvenil, 18 buenas prácticas Cómic Emprendimiento Social Juvenil Cuaderno del profesorado 6. abril 2011 Página 22

23 Quick Facts: Madrid and Barcelona Spanish nationality 2,716,354 Total 3,269,763 people Foreigners 553,409 17% Spanish nationality 1,337,128 Total 1,615,448 people Foreigners 278,320 17% Born foreign mother 19,852 (total born 75,975) Mostly from Ecuador Rumania Peru Born foreign mother 4,243 (total born 14,882) Mostly from Pakistan Italy Ecuador Total foreigners in Spain (12%) 6. abril 2011 Página 23

24 Analysis of the Spanish context During the school year , 9.5 per cent of students enrolled in Spanish schools were born outside of Spain. This represents students in total. The PISA study shows that the grades of students, who were not born in Spain, are 56 points lower (432 points) than their peers who were born in Spain (488 points) Total foreign-born students in Spain PISA 2009: differences based on immigration status 11/09/datos-y-cifras ?documentId=0901e72b80ea4d pisa2009-informe-espanol.pdf?documentId=0901e72b806ea35a 6. abril 2011 Página

25 Analysis of the Spanish context Children from immigrant families, with the same degree of competence and intelligence, achieve less at school than students of local origin. In Barcelona the percentage of immigrants in secondary education is 17.5%, but drops to 7.4% in high school and 7.8 % in VT, according to the Department of Education Immigrant students also have lower expectations about higher education than their Spanish counterparts 6. abril 2011 Página 25

26 Why adapt Alle Kids Sind VIPs model - Response to a detected social need in Spain - The concept is clear for the population (young people and adults) - It was possible to adapt it to the Spanish context - Very fresh, visual, dynamic and attractive 6. abril 2011 Página 26

27 First steps of the adaptation of the program The Spanish education system is different from the German one in various aspects. So: - Adapt program parameters, such as student age and grade level - Other Partners (Ministry of Education) - Less autonomy for the students to start projects on the school (focus more on teachers) 6. abril 2011 Página 27

28 First steps of the adaptation of the program Finding new ambassadors: More difficult in Spain than in Germany due the context and history of migration in Spain - Larger and more established immigrant population in Germany -Immigrant arrival period in Spain is more recent (late 90 s) 6. abril 2011 Página 28

29 Our ambassadors abril 2011 Página 29

30 Dissemination of the competition Over 250 articles from local, regional and national media, 5 radio programs and 4 television programs Thanks to the project we participated in 4 conferences on interculturality, education and youth as speakers The competition s website received more than 10,600 visits while the YouTube videos were viewed over 13,400 times The IBIS network of the Alliance of Civilizations and Cities of Migration recognized the project as good practice. 6. abril 2011 Página 30

31 Participants in Spain EJT 2011 Total: 89 good ideas between 2010 and 2011 in 14 of the 17 regions of Spain 6. abril 2011 Página 31

32 Criteria for sucessful replication and transferable lessons Replication - Analyze the context and adapt the project to the reality of your city/country - Try to recycle own resources/contacts of other projects - Start by replicating only the part of the project that your organisation can manage Transferable lessons - Famous persons are not so difficult to contact if you present a good idea - Videos are very important for being in touch with young people - Don t forget the teachers in your activities - Participate in other competitions as door openers 6. abril 2011 Página 32

33 6. abril 2011 Página 33

34 More information about the competition: Irene Pardo Project Manager "Eres Joven, Tiunfarás!" Phone: abril 2011 Página

35 Acknowledgments Webinar All Kids are VIPs: Immigrant Integration at School Caroline Dessin, Berteslmann Stiftung, Gütersloh, Germany Irene Pardo, Fundación Bertelsmann, Barcelona, Spain Kim Turner, Maytree, Toronto Cities of Migration is a Maytree idea: Partners Supported by