Case Studies on Best Practice in External Marketing Communication. [COMPANY 2] Intdea
|
|
- Allen Black
- 8 years ago
- Views:
Transcription
1 Case Studies on Best Practice in External Marketing Communication Cases on [COMPANY 2] Intdea Written in April, 2015 by the Spain, León team: Sarah Rebeyrotte and Marita Schneider
2 Company2: Domestic market focus on the market for less than 10 years Intdea Introduction of Intdea Owner and founder of the company David Abril created his company 3 years ago in León where he was born and lives at the moment. The company name reflects the idea behind the company which is Internet + Idea. David started to work when he was 14 in a software company here in Spain. Quickly he became a consultant of computers. He decided to study in Madrid in the American university. He got the possibility there to study a year in California where he took courses on international business and marketing. At the meanwhile he started to work for an association which brought together university students and companies. They were developing products which was sold to companies. When he returned from the States he went back to the company where he used to work and when the crises has arrived to Spain he decided to start Intdea. In these days he is teaching in the University of León in English and he has courses in Spanish. David explained that teaching is highly influencing innovation and his company as well. Through teaching he learns a lot and many ideas can be used in the work field as well. He as well can use his experience and teach the students through different activities. One of the activities he highlighted is the dance class for the students. Students get professional dance class where they learn a part of a choreography and they have to finish it in a innovative way with the help of Youtube. He told us that dance and Youtube made a lot of innovation and that was the point when people recognized the importance of the Youtube videos. The other benefit of teaching is that students get to know the company and he is giving possibilities to make practice in Intdea.
3 The company The company started as a startup platform where people could gather their ideas to start new businesses. Later David recognized that they are good in marketing and that they can help for other companies in this field. Therefore the company is focusing already only on marketing. The company has 3 departments. The first part is strategy which includes giving consultancy for companies about their strategy in Spain. The second department is IT which is focusing on software development to help companies to be more profitable. And the third part is the marketing department where they are searching new solutions for the companies. Intdea owns a shop in León where they sell handmade works following the handmade and green philosophy. They entered to this business to growth, to try new things and to keep them entrepreneurs with such a products that they believe have a value. Although this shop is not the main business of the company. There are 8 employees at the moment working for Intdea and when there is more work they usually contract 2 other persons. The structure of the company is unusual as even David is the owner of the company he has a boss above him. The reason behind is that he has many courses in the University and he can t stay every day in the company and follow all the projects. Every project is managed by one person and he/she should ask help from the other departments. Advertisement The company is hardly advertising itself. If they use something is mostly specialized magazines where they can reach their target group or in the radio which is focusing on this region. He believes that the products they are creating are advertisement itself and their experiences show that the clients are coming to give them the projects. As they are working mostly in Leon it isn t hard to reach the target group because the city is small and everybody knows everybody. A big changing point was when they started to
4 work with a famous Spanish singer, creating to her a website, social sites and design a strategy to sell tickets for her concerts. It brought many clients and recognition. Critical events in the company operation David started the company alone therefore the first critical event was to create his team. The first person who joined him was the lady who is now the manager of the company. The next persons were the designers and the video producer. Every critical point is around the team if they can work successfully together or not. There were changes always to find an office or new clients, but these are far not that important than the team. Future of the company Intdea would like to grow, mostly in Spain, but there aim is not to be the biggest advertising and marketing company. They would like to keep producing excellent service and at the meanwhile having fun what they are doing without stress and pressure. Intdea still would like to growth, but in a way that customers are coming to them because they are satisfied with their services or they appreciate their previous works. Later on they have plans to open for foreign markets as well to challenge themselves and open to the whole Spanish market. Although they would like to open it is important for them to keep the company friendly, a place where the employees are happy to work and stress free. National/ International recognition The company appeared in newspapers in national level. For example in 2015 the company made the marketing and strategy for the Startup weekend in Leon which was published in regional newspapers and many online sites. As the company is doing marketing for many companies through the clients they are published. Social responsibility
5 David PHD was conducted about social responsibility therefore they are trying to implement it in the company. They are focusing how to make some contribution in the society. Intdea is giving the possibility to Startup companies to have free consultation with them. They help them to build their strategy, marketing, define who the customers are and how to reach them. Every week theses companies can come for a visit and ask help from the professional team. The company believes that for every project should have a chance. Most of the startups are online businesses. So far they had already Startup projects. Some of the projects went well and they are still working of course some of them failed. The last project they did is a webpage and strategy for a photographer to reach more customers. The projects which were successful are beneficial for Intdea as well as when they need some marketing solution or any service the company can provide these startups are coming back to them. Cultural issues In the north of Spain the people are generally very closed and it s really hard to gain their trust. The company has to deal with this every day and it makes difficult at the beginning to work with the new customers. Until the customers don t trust on the work of Intdea there are many complications. As David lived in the States where people were willing to share their ideas it was new for him that people are that closed in the north of Spain. They are trying to give time for the clients and showing them their reference works to win their trust. What makes Intdea an entrepreneurial company? How innovative are they? The biggest value of the company is that they have a deep knowledge about online marketing and they can mix it with the traditional marketing. When they are creating a website they know how to put the information, the content in a way that people would understand it and at the meantime they can prepare it with the help of different software in an attractive way. Most of the company has the knowledge only in one field namely online or traditional therefore there are no real competitors of Intdea. David
6 explained us that the most important is the team that he created which gives this advantage to the company. His team is working in such a way that 1+1 makes 3. When it comes to create something new all the departments are getting together and from different point of views they are putting together the new products. All the employees have a voice and the same rights to judge or accept a product. David has a deep knowledge of horizontal managing and open innovation what he is using in Intdea to make the team work efficient. The office space was designed for this purpose as all the employees including the manager of the company and David is working in the same room. It helps them to share easier the ideas and get inspired by each other. They believe that they are more innovative than other companies, because they teach innovation and they can try the new methods, technologies what they teach. They use also many resources where they get ideas for innovation. Moreover David explained us that the companies flexibility makes them innovative and entrepreneur. Even they have a business model and idea how to work, what to do they are changing according to the new trends. To stay innovative the company has to react to the changes quickly therefore all the team and the managers have to be very flexible. The personality of David makes the company already innovative as he is always open for new ideas, changes, traveling and see the world from different perspectives.
7 What makes Intdea en example of best practice with regards to external marketing communication? How are these practices implemented? Intdea has several projects that helped the company to market itself. As I mentioned above the company is not using own advertisements, but they attract the customers by their projects and in this way the customers are coming to give them new projects. A successful project was the marketing strategy and website creation of the world famous handball team called Ademar. They received a lot of positive comments and appreciation of the webpage. Other projects the company is proud of the videos what they created for clients.
8 The videos are aiming to reach people through their heart by telling stories and using history without rational reasons. The videos are getting more and more successful in these days and it is a perfect solution to reach customers. In this year the company was partly the organizer and the marketing developer of the Startup weekend in León. The event was successful, students and professionals got the
9 possibility to work together and develop their ideas. The February Hip-hop event is one of the biggest dance competitions in this style in Spain. Intdea created the marketing and the strategy behind. The tickets were sold far before the starting data of the event which shows that the strategy worked well. It was a big challenge to the company as León is a small city to attract the dancers from all over Spain and some other neighbor countries to come here. In the operation on Intdea it was a turning point when they got the possibility to work together with the famous group called Café Quijano. They designed their website and they created a strategy how to sell their tickets more efficient. It made the company known and it brought them a lot of new clients.
10 How is Intdea utilizing the new communications features? The company is using all kind of social sites for different reasons. The company is creating sites for the companies in Facebook, Twitter, Pinterest, Instagram. As I mentioned before the company itself is not using these pages to advertise itself. Intdea is using these sites to collect information about new trends and innovations. Quora is one of the main sources for the company to search new innovations and find answers to any kind of questions. Facebook is used by sharing what they are doing and what projects they completed. For themselves they don t use Facebook advertisements, but for their clients they are creating ads. Nowadays according David the most important social cite is Twitter. The reason behind is that there are many information from first person and it can help for the companies and for the customers as well. It helps to give the latest news, to open your mind for new ideas and to find solutions for any kind of problems. As I mentioned above the company is creating videos for marketing purpose. They are usually use two channels: for Intdea they use Vimeo and for most of the customers they are using Youtube. Vimeo is used by reaching a special target, more professional and business reason with fewer videos. Youtube channel is used by everyone where the competition to be in the first places are much higher, but it is easier for the customers to find what they are looking for.
6 ideas. How to promote your sports event through charity. Raise money for your favorite charity
6 ideas How to promote your sports event through charity Stay in touch with us on Raise money for your favorite charity Content What is BetterNow About the author What is peer-to-peer fundraising Introduction:
More information#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
More informationWeb Copywriting and Web News. Get seen first with matm
Web Copywriting and Web News Get seen first with matm Web Copywriting and Web News from matm If you want to attract more online customers and clients and become more successful, it is essential that the
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationSocial Media Marketing for Music Events
BRITEPAPER Social Media Marketing for Music Events Smarter. Stronger. Faster. Further. Eventbrite explores the financial impact of social sharing for event organizers and promoters. Whether crowd surfing
More informationY O U R M A R K E T I N G A T T O R N E Y A T W O R K!
YOUR M A R K E T I N G A T T O R N E Y A T W O R K! I am an Attorney at Marketing! I often tell people that I am a marketing attorney - I operate and do business in the same way an attorney would. My fees,
More informationInternet Marketing Rules!
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
More informationGUIDE Social Media Strategy Guide. How to build your strategy from start to finish
GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for
More informationSocial Media for Small Business
Social Media for Small Business Social Media...Use it correctly and it s free advertising that comes with the voices and opinions of real users. The Social Media For Small Business Marketing Framework
More informationIntroduction to Inbound Marketing
Introduction to Inbound Marketing by Kevin Carney of Inbound Marketing University Page 1 of 20 InboundMarketingUniversity.biz InboundMarketingUniversity Published by Inbound Marketing University No part
More informationCREATIVE S SKETCHBOOK
Session Plan for Creative Directors CREATIVE S SKETCHBOOK THIS SKETCHBOOK BELONGS TO: @OfficialSYP 1 WELCOME YOUNG CREATIVE If you re reading this, it means you ve accepted the We-CTV challenge and are
More informationMarketing Your Telehealth Program
Marketing Your Telehealth Program A White Paper Marketing Your Telehealth Program 1 Marketing Your Telehealth Program Many Telehealth networks were built on a premise that came from an old movie: If you
More informationPRE-TOURNAMENT INTERVIEW TRANSCRIPT: Tuesday, January 27, 2015
PRE-TOURNAMENT INTERVIEW TRANSCRIPT: Tuesday, January 27, 2015 LYDIA KO MODERATOR: Happy to be joined in the media center by Rolex Rankings No. 2, Lydia Ko. Lydia, you're coming off winning the CME last
More informationThe Evolution of Social Media Marketing: 9 trends to know now.
The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies
More informationPROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT
PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT Marketing your events will not only boost ticket sales and foot traffic, but will also raise the profile of your organisation to a broader audience.
More informationAQA Level 3 Technical Level Business
AQA Level 3 Technical Level Business Marketing principles Unit Number: Y/506/6086 Specimen Question Paper Time allowed: 2 hours Instructions Use black ink or black ball-point pen Answer all questions You
More informationAssessment of the project
Assessment of the project International Marketing Offensive for Smart Phones in China 1. Assessment of the project itself In November 2014 we started preparing our project which was an international marketing
More informationPUBLIC RELATIONS GUIDE
PUBLIC RELATIONS GUIDE GlobalShop is the largest annual store design and at- retail marketing show in the world, bringing together retailers, brand marketers and industry suppliers each year since 1993.
More informationProduct core digital assets Campaign website http://www.oldspice.com/en-us/home-page.aspx. https://twitter.com/oldspice
ASSIGNMENT: Integrated Marketing Campaign Assessment Description: Identify an integrated marketing campaign from a product that you really like and provide a comprehensive assessment based on criteria
More informationCONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING
CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT
More informationCommunity Event Planning Guide Steps To A Successful Fundraising Event
Community Event Planning Guide Steps To A Successful Fundraising Event Table Of Contents About Joseph Brant Hospital & Foundation Steps to a Successful Event Step 1 Brainstorm Step 2 Develop a Plan, Create
More informationHow to Write an Effective News Release. A Guide for Industrial Marketers
How to Write an Effective News Release A Guide for Industrial Marketers How to Write an Effective News Release News releases can play an important role in your company s marketing and branding efforts
More informationContent Marketing Survey Report 2013
Content Marketing Survey Report 2013 January 2013 BY LISA PARMLEY Copyright 2013 BusinessBolts.com Hello, Welcome to our 1st ever annual study of the content marketing industry. The main drive of this
More informationOmniScriptum. Book marketing: A guide to your cross-media sales campaign. Your Publisher.
Book marketing: A guide to your cross-media sales campaign E-Mail: info@omniscriptum.com Internet: www.omniscriptum.com Page 1 We do our best to publish your book! Your book can be ordered anytime and
More information\ guide. Marketing Software. Buying Signals. Social Search Email Publicity. Visit us at www.vocus.com
\ guide When social media media users users express express a need a need for your for your product product or service, or engaging service, engaging can yield the can biggest yield the marketing biggest
More informationNITB Guide to Being Online
@ Contents What is the Importance of Being Online?...3 What is the Importance of Appearing in Google?...3 How do I appear in Google?... 4 How Else Can I Advertise my Site/ My Offers?... 4 Online Display
More informationHow To Be Successful With Social Media And Email Marketing
Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By
More informationIndustry data from WeddingWire
Industry data from WeddingWire BOOST YOUR BUSINESS USING SOCIAL MEDIA SEPTEMBER 2015 INTRODUCTION The WedInsight Series is designed to provide wedding professionals with relevant consumer and business
More informationCongratulations on getting a grant from the Big Lottery Fund.
Publicity guidance 1 Congratulations on getting a grant from the Big Lottery Fund. We want you to promote your project as widely as possible and we have written this guide to help you do this. Promoting
More informationOvercoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
More informationThe 6 Step Customer Advocate Marketing Handbook
The 6 Step Customer Advocate Marketing Handbook How to Motivate and Scale Advocates to Grow Your Business I THIS BRAND How to Motivate and Scale Advocates to Grow Your Business Intro: Part 1: Why Powering
More informationFive Guys. Case Study: How Five Guys empowers over 1,200 franchisees on social with Hootsuite
Case Study: Five Guys How Five Guys empowers over 1,200 franchisees on social with Hootsuite In 1986, Five Guys opened its first location in Arlington, Virginia as a familyrun restaurant named after, you
More informationHOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get
More informationIIN Health Coaching Websites. Create your own unique website with just a few clicks!
IIN Health Coaching Websites Create your own unique website with just a few clicks! Why do I need an IIN health coaching website? At Integrative Nutrition, we believe in making a big impact through improving
More informationAdd Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationBigfork present: customer profiling for fun & profit. Why produce customer profiles?
Bigfork present: customer profiling for fun & profit As part of our successful website design series, we look at why you need to research and profile your website visitors and how to do it. Don t worry,
More informationSocial Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More information$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
More informationUsing Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
More informationLead Generation in Emerging Markets
Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does online help? Seasonality Do we know when to profit on what we
More informationT he complete guide to SaaS metrics
T he complete guide to SaaS metrics What are the must have metrics each SaaS company should measure? And how to calculate them? World s Simplest Analytics Tool INDEX Introduction 4-5 Acquisition Dashboard
More informationDigital marketing guide. Building an online audience > Social media
Digital marketing guide Building an online audience > Social media The purpose of this guide is to provide advice and tips to filmmakers on using social media to build an online community; be that for
More informationDigital Tactics for Community Engagement Marketing
A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:
More informationProspecting. in the Business Planning Market. For agent use only. This material may not be used with the public. LIFE-5663-Prospecting 02/16
Prospecting in the Business Planning Market LIFE-5663-Prospecting 02/16 For agent use only. This material may not be used with the public. WHAT IS PROSPECTING? In simplest terms, prospecting is all about
More informationOpen House Day 2015: Social Media Tipsheet
Open House Day 2015: Social Media Tipsheet For more information, contact: Lucy Arnold, 212 453 2240 Lucy.Arnold@fleishman.com We re so excited that you ll be participating in the 11th annual Open House
More informationSocial Media s Impact on Today s Business Interactions
Social Media s Impact on Today s Business Interactions Emily Buratowski Under the Direction of John F. Tanner Jr. Ph.D. Executive Director, Baylor Business Collaboratory Abstract The use of social media
More informationThe Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationHow To Get A Story Out Of A Story
Public Relations in the Education market The essence of PR is a clash of wants and desires. PR involves telling journalists, producers and editors about your product or service in a way that results in
More informationWebinar agenda. All Kids are VIPs Immigrant Integration at School. 3) Q&A Moderated by Kim Turner, Maytree, Toronto, Canada
Webinar agenda All Kids are VIPs Immigrant Integration at School 1) Presentation by Caroline Dessin Alle Kids Sind VIPs, Berteslmann Stiftung, Gütersloh, Germany 2) Presentation by Irene Pardo Eres joven,
More informationOglethorpe University. CRS410 Internship in Communications. Debra Bryant, Web Content Intern. December 10, 2012
Website Development and Design: Real World Experience Debra Oglethorpe University CRS410 Internship in Communications Debra, Web Content Intern December 10, 2012 Experience Website Development and Design:
More informationINTRODUCTION TO THE WEB
INTRODUCTION TO THE WEB A beginner s guide to understanding and using the web 3 September 2013 Version 1.2 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 3 How Does the
More informationHow to Measure an Effective PR Campaign: The ROI of Public Relations
How to Measure an Effective PR Campaign: The ROI of Public Relations 6 Methods to Measure the ROI of Public Relations Author: Mark Macias No portion of this report may be reproduced in any form without
More informationW. P. Carey Marketing Strategy. Xiaoning Liu, Victoria Sullivan, Jordan Young
W. P. Carey Marketing Strategy Xiaoning Liu, Victoria Sullivan, Jordan Young Background: Arizona State University is one of the largest universities in the United States and currently the W. P. Carey School
More informationOHM CHARITY FASHION SHOW 2016 SPONSORSHIP PACKAGE
OHM CHARITY FASHION SHOW 2016 SPONSORSHIP PACKAGE MARCH 12, 2016 ABOUT OHM What is OHM? It s the name of a symbol meaning eternal. The first directors decided on the name 14 years ago, and we have carried
More informationMarketing. Marketing Your Business. The Ground Work
Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business
More informationTexas System of Care Social Marketing Plan
Attachment B Texas System of Care Social Marketing Plan Overview Texas made an early commitment to the system of care approach and has made steady progress over the past 15 years. In the communities where
More informationOnline & Offline Correlation Conclusions I - Emerging Markets
Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what
More informationwww.primowebmedia.com
www.primowebmedia.com DESIGN SOCIAL & MEDIA PRINT :primo dictionary meaning - adjective: of top quality or importance the primo team in the land 02 Innovative digital solutions to help your business grow,
More informationField Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool
Field Guide YMCA Community Campaign with Online Peer to Peer Fundraising Tool 4 Rules of Fundraising 1. Effective fundraising is direct and personal. 2. People give because they are asked and shown how
More informationEastern University Social Media Policy & Guidelines for Use
Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationThe Gruppo Brescia Mobilità and Social Customer Care
The Gruppo Brescia Mobilità and Social Customer Care Brescia, 15th January 2015 The Gruppo Brescia Mobilità and 2.0 communication In 2011 the Gruppo Brescia Mobilità inaugurated the Facebook profiles and
More information50 Killer Ways to Generate Leads and Grow Your Business Today
50 Killer Ways to Generate Leads and Grow Your Business Today 1. Post an in search of request. Take a buyer you are working with, or ask another agent in your office if they have a buyer that wants a particular
More informationThe Royal Ottawa Foundation for Mental Health Event Fundraising Toolkit
The Royal Ottawa Foundation for Mental Health Event Fundraising Toolkit Table of Contents 1. Impact 2. How The Royal Foundation Can Help 3. Hosting an Event 4. Promotion 5. Online Fundraising 6. Event
More informationChapter 2. The Elements of Internet Marketing
Chapter 2 The Elements of Internet Marketing Everyone is concerned about how to market their business in the new age of the internet. In the early years, just having a website was enough. Soon it became
More informationStep One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address
OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete
More informationEntrepreneur s M&A Journal Episode 25
Entrepreneur s M&A Journal Episode 25 Intro: Welcome to Entrepreneur s M&A Journal, with lawyer and Harvard MBA Jim Cumbee, a weekly podcast dedicated to helping entrepreneurs make better decisions when
More informationPROSPECTING-- Promotional Strategies. By Dr. Tony Alessandra
PROSPECTING-- Promotional Strategies By Dr. Tony Alessandra In the sales profession, two effective ways to get business are to go out after it, or have it come to you. The first you do by prospecting;
More informationTHE COMMUNITY MANAGER PROGRAMME BROCHURE
digital mums THE COMMUNITY MANAGER PROGRAMME BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mothers, add some innovative social
More informationSmall Business Trends
In searching the publicly accessible web, we found a webpage of interest and provide a snapshot of it below. Please be advised that this page, and any images or links in it, may have changed since we created
More informationA Recipe for Success
A Recipe for Success Real-life campaign examples from restaurants that are cooking with Constant Contact 2012 Copyright Constant Contact, Inc. 12-3264 Simplifying your online marketing dish Let s face
More informationHow to Increase Sales and Gross Profit in a Down Market
How to Increase Sales and Gross Profit in a Down Market Contents Introduction The Basics Increase the Number of Fresh Ups Increase Advertising and Marketing Prospecting by Sales Consultants Increase Your
More informationCOMMUNITY IMPACT PROGRAM Communications tools for grantees
COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.
More informationWe are here to help you...
We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough
More informationIf You Aren t Generating Your Own Leads, You re Missing New Business
Exclusive Whitepaper Insider For New Home Salespeople & Aging-In-Place Providers If You Aren t Generating Your Own Leads, You re Missing New Business Steve Hoffacker 1 Whitepaper: If You Aren t Generating
More informationInterview with Yolanda Cruz
B E Y O N D B O R D E R S miroslava chávez-garcía Interview with Yolanda Cruz A filmmaker documents depopulation in Mexico I recently sat down with Yolanda Cruz, a filmmaker, graduate of UCLA s film school,
More informationLIFTdigital Milwaukee, WI (414) 272-0557
We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.
More informationSome Progressive Marketing Steps. The Mark Garner Real Estate Team. Will Take To Get Your Property Sold!
Some Progressive Marketing Steps The Mark Garner Real Estate Team Will Take To Get Your Property Sold! We ll create a Sharp Website For Your Property. It will have a unique domain name for your street
More informationNew developments and trends in Social Media for 2015
A Social Media Presentation By New developments and trends in Social Media for 2015 Presenter: Brenda Burch A real change in the Philosophy of Social Media I have operated Social Media is Simple for four
More informationContent Marketing in the UK: 2013 Benchmarks, Budgets, and Trends
Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and
More informationRIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA TWITTER
RIDICULOUSLY EASY GUIDE TO SOCIAL MEDIA Alberta s a big place and while you could run round the province telling everyone you see about Change Day AB, it s probably not the best use of your time and could
More informationOvercoming Your Content Marketing Challenges
Overcoming Your Content Marketing Challenges How to create great content your readers will share. 2012 Copyright Constant Contact, Inc. 13-3660 BEST PRACTICES GUIDE SOCIAL MEDIA MARKETING Engage your readers
More informationGUIDE TO STUDY ABROAD CROWDFUNDING Running a Successful Campaign
GUIDE TO STUDY ABROAD CROWDFUNDING Running a Successful Campaign Congratulations on starting your crowdfunding campaign! You are part of a growing community of students and entrepreneurs who are benefiting
More informationAbout the blog. Hi, I m Sofie
About the blog Hi, I m Sofie I ve worked in journalism and marketing for four years before quitting my job to explore my home country Belgium and beyond. During my travels I focus on the things that make
More informationNEWSJACK YOUR WAY INTO THE MEDIA
1 HOW TO NEWSJACK YOUR WAY INTO THE MEDIA A Free Excerpt from Bestselling Author David Meerman Scott s Hit Book, Newsjacking. Brought to you by 2 Portions excerpted with permission of the publisher John
More informationCustomer success story: Serving the Social Guest the Hyatt way
The nature of the hotel industry is one where great service whether it be face-to-face or online is seen as a necessity and synonymous with the industry. Aside from your typical rewards programs and preferred
More informationGuide to Social Marketing for Tourist Destinations & Travel Agents Introduction
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
More informationMIKEWITTENSTEIN AND THE STORYMINERS TEAM
MIKEWITTENSTEIN AND THE STORYMINERS TEAM EXPERT BUSINESS SPEAKER DOWNLOAD PHOTO SPEAKER S KIT With over $1.5B in measured influence, audiences benefit from Mike s out-of-the-box thinking and proven skills.
More informationLet s Talk Business Talk Radio Information and Media Kit 2013-2014
Let s Talk Business Talk Radio Information and Media Kit 2013-2014 The Show Vision: To provide a media platform for small businesses to share experience, knowledge and stories for the benefit of aspiring
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More informationLouis Gudema: Founder and President of Revenue + Associates
The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.
More informationInternet Marketing for Local Businesses Online
Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to
More informationSocial Media 101. The Basics of Social Media
Social Media 101 The Basics of Social Media Constant Contact 2014 Constant Contact 2014 2 Why are we here today? Constant Contact 2014 3 You are not alone 54% 57% of small businesses of nonprofits need
More informationONE DOLLAR AND EIGHTY-SEVEN CENTS.
T h e G i f t o f t h e M a g i p T h e G i f t o f t h e M a g i ONE DOLLAR AND EIGHTY-SEVEN CENTS. That was all. She had put it aside, one cent and then another and then another, in her careful buying
More informationBullying UK Fundraising Pack
Bullying UK Fundraising Pack Get your school or organisation involved in raising money to help stop bullying in the UK Thank you for supporting Bullying UK Thank you for choosing to support Bullying UK
More informationEntrepreneurship Competition Challenge. Social Media. Entrepreneurship GUIDEBOOK
Entrepreneurship Social Media Entrepreneurship Competition Challenge GUIDEBOOK The Client: Knowledge@Wharton High School (KWHS) would like your help in achieving its mission of promoting global financial
More informationThe Psychic Salesperson Speakers Edition
The Psychic Salesperson Speakers Edition Report: The Three Parts of the Sales Process by Dave Dee Limits of Liability & Disclaimer of Warranty The author and publisher of this book and the associated materials
More information