INTERNATIONAL TRADE COUNCIL

Transcription

1 INTERNATIONAL TRADE COUNCIL ADVERTISING OPPORTUNITIES GUIDE

2 People do business with those they trust. The International Trade Council serves as a resource to connect businesses to one another and assists them to form mutually beneficial relationships. Membership in the International Trade Council accomplishes several things: It gets your name out there, helps establish a sense of authority, creates networking and educational opportunities, and helps you to form new business partnerships. The International Trade Council: Promotes and refers members Offers members a range of free and subsidised advertising solutions Serves as a one-stop-shop for business advice Hosts and supports a range of networking initiatives Helps with business mentoring, mediation and debt collection Arranges mutual marketing services for members Facilitates a range of workshops and online seminars covering timely topics related to entrepreneurship, exporting, importing, marketing, legal issues, sustainability and general trade Supplies business templates, educational courseware and tools Undertakes research to identify key customer trends, market opportunities and barriers to entry Supports business growth NEED SOMETHING NOT LISTED IN THIS BOOKLET? We understand that one size does not fit all. If you have a different requirement and/or suggestion please let us know. TABLE OF CONTENTS Online Directory... 3 Procurement Guide Deal Promotion. 5 Social Media Promotion 6 Press Releases.. 7 Newsletter Advertising Blast. 9 Website Category Advertising Downloadable Trade Leads...11 New Market Opening Support Trade Missions Check out our other resources: Networking Opportunities Guide Professional Services Guide Online Resource Guide For additional help: Telephone: Fax: support@tradecouncil.org Website: ADVERTISING OPPORTUNITIES GUIDE 2

3 ONLINE DIRECTORY LISTING Statistics show that ITC websites are viewed more than 1.2 million times a month. All Council members receive a listing at no charge. Benefits: Increase your profile and find new customers Improve your online (search engine) ranking Be identified as a legitimate and credible business Get found on the road by mobile users Receive & display feedback from satisfied customers Features of the Online Directory: Update your business information with 1 click Get listed in multiple categories Enhance your profile with images, keywords and long description List your products, services, images, news, events Insert links to your website and social networking pages Create unlimited branches and locations Accessible on all devices - smartphone, tablet, laptop or PC You don't need to own a website to have a presence in the online directory ADVERTISING OPPORTUNITIES GUIDE 3

4 PROCUREMENT GUIDE LISTINGS The ITC Procurement & Resource Guide is provided to government agencies, non-profit organisations and businesses of all sizes to assist them in their purchasing requirements. Inclusion in the Guide is automatic for all ITC members. Each listing includes the following information: Organisation name Physical and web address Contact number and fax number Contact address 250 word profile (maximum) The Guide is compiled in four sections: Corporate members Category-wise member list Location of members by country, state and city Quick reference list Listings will appear in one section of the Guide with the exception of Corporate Members who may list in a maximum of three categories. Publication Policy: All listings must refrain from using industry-specific, jargon, and acronyms. Advertising/articles/announcements with content that promotes, fosters, or perpetuates discrimination on the basis of race, creed, colour, age, religion, gender, marital status, status with regard to public assistance, national origin, physical or mental disability or sexual orientation will not be considered for publication. Final inclusion in the Guide is at the discretion of the Council. Distributed every three months as an electronic publication to the following recipients: 2,183,284 Companies 11,424 Government Agencies 3,657 Chambers of Commerce The Guide is also available as an electronic download from the ITC website ADVERTISING OPPORTUNITIES GUIDE 4

5 DEAL PROMOTION Reach new customers and stimulate sales. The ITC Discount Programme is an easy and cost-effective way for your business to reach customers in your local area, throughout the country and internationally. In exchange for offering ITC members a discount or special offer on a product or service, we will promote your business and offer(s) to all members at no cost to you. The programme is designed to benefit your business while offering value added benefits to Council members. Examples of typical discounts: 1 hour free initial consulting for all new ITC members Receive a 10% discount off any product or service 10% off invoices of $25 or more Depending on its relevance your offer may be promoted in any, or all, of the following ways: Featured in the ITC newsletter In the welcome to new ITC members Posted on ITC social network pages To ITC newsletter subscribers in a specific target market As a featured advertisement on the ITC website Featured in ITC staff signatures (specific to a target market and/or audience for a limited time) As a direct blast to a specific target market In an ITC member deal booklet Benefit from offering a deal to ITC members: Receive additional free promotion No out-of-pocket advertising expense Simple to manage ADVERTISING OPPORTUNITIES GUIDE 5

6 SOCIAL MEDIA PROMOTION Drive traffic to your website at no cost! We can post links to your important news and/or events on the Council s social media channels at no charge. The Council s audience is demographically diverse, comprising of members and non-members from a variety of industries and consumer groups across the globe. The Council s main social media channels are: Twitter, LinkedIn, YouTube and Google+. We use these outlets to promote our members, promote Council events, programmes and advocacy; ask for feedback or share news. We also share posts on AOL Lifestream, Bibsonomy, Bitly, Delicious, Diigo, Feedspot, FriendFeed, Hi5, Instapaper, Newsvine, Plurk, Pocket, Scoop.it, Skyrock, Slashdot, Stumbleupon, Tagged & Tumblr. *Council members can request up to 5 posts per month across the Council s 22 social networking pages ADVERTISING OPPORTUNITIES GUIDE 6

7 ONLINE PRESS RELEASE DISTRIBUTION Have your press release placed in hundreds of top search engines, news websites, blogs, social networks, online magazines, internet TV and radio websites. A good news story creates a buzz in your industry and informs people of important updates in your company, products or services. Examples of the type of press releases published by the Council for its members include: Partnerships / joint ventures Winning a tender Recruitment of an important staff member Announcing an upcoming event The launch of a new product or service Opinions on recent industry development Depending on its content, your press release may rank highly in search engines and increase the chance that your news will get picked up by journalists and/or industry insiders who are looking for content for their next story. ITC members can get up to 5 free press releases per month. Benefit from: Extensive distribution Instant exposure Improved online branding * All press releases must be between words and comply with international press release standards. Brochures and non-newsworthy content may not be accepted. * Student, retirees and non-profit organisations are not eligible for this service. This service must not be utilised by members to distribute press releases for third party organisations ADVERTISING OPPORTUNITIES GUIDE 7

8 NEWSLETTER ADVERTISING Get your business into the in-box of millions of businesses. The International Trade Council newsletter is ed monthly to more than 2.3 million businesses in 76 countries. New member s profiles are included automatically at no cost. Free advertising options for Council members: Business card advertisement (a black and white or coloured image of approximately 3.5 x 2 inches in size) Text advertisement and website and/or link (up to 350 words plus your logo) News articles (up to 1000 words plus 2 images) Examples of relevant advertising content: Details of a specific product or service offered Partnership requests Tender notices Employment offers News must be formatted as an article not as a press release and utilise correct spelling and grammar in either US or UK English. Interesting and relevant content is also essential to ensure that your 'call to action' is effective. Tips for effective advertisements: Define a value proposition Keep your message simple Be relevant to your target market * All advertisements must be sent at least 7 days prior to publication. Space is limited as each newsletter can carry a total of 50 advertisements and 20 articles per month. Images must be sent as high resolution JPG or PNG files. The Council reserves the right to reject any advertisement. **** distributed to a specific industry is dependent on the number of database leads in the industry. If selecting this option a maximum (total) of s may be sent with the minimum based on the number of actual leads in the ITC database ADVERTISING OPPORTUNITIES GUIDE 8

9 BLASTS Need instant sales leads? Let the Council do the work for you. Standard and Corporate Council members can have up to 20,000** s sent (on a one-time basis) by the Council to companies in a single country and/or specific industry based on the target audiences below: Country Distribution Circuits: Austria Cyprus Bahrain* Czech Rep. Belgium Denmark Bulgaria* Egypt* Burundi* Ethiopia* Cambodia* Finland Canada France China Germany Colombia* Ghana* Greece* Hong Kong India Indonesia Iran* Israel* Italy Japan Jordan* International Industry-Specific Distribution Circuits: (Mixed across multiple countries) Chambers of Commerce* Energy* Lawyers / Legal Services Organic Manufacturers Travel Agents Venture Capital & Finance Kazakhstan Kenya* Mauritius* Mexico* Morocco Netherlands Norway Oman* Pakistan* Poland Romania Singapore Slovakia Slovenia South Africa South Korea Sri Lanka* Switzerland We utilise an address supplied by you (or you can create a new Gmail address for the campaign) ensuring that all replies are received by you instantly. Additional blasts may be purchased at a discount. Please allow 14 working days to process your request. * Actual distribution is limited to less than 10,000 contacts. ** Because of moves and/or changes in companies please expect an average bounce rate of 15% for each campaign. *** Student, Retirees, Non-Profit Organisations and Sole Traders are not eligible for free blasts. Tanzania* Thailand* Tunisia* Turkey Uganda* U.A.E. U.K U.S.A Zambia* You can also select by any industry in these countries: Australia Canada New Zealand South Africa UK USA ADVERTISING OPPORTUNITIES GUIDE 9

10 WEBSITE CATEGORY ADVERTISING Free banner advertising for 2 weeks across all Council websites. Take advantage of the marketing muscle of the International Trade Council and capture some of the millions of page views that the Council receives across its websites. For a limited time Council members can benefit from a free rotating banner advertisement on a single page of the Council website (and its mirrors). This new feature will be available on the newly launched Council website expected start date 1 st May General Information Pages: Business Introductions Government Procurement Contract & Tender Review Human Resources Corporate Investigations Immigration & Visa Advice Counterfeit Incorporation Services Credit Status Reports Information Technology Due Diligence Internal & External Fraud Export Assistance IT Forensics Legal Assistance Legal Support Localisation / Translation Market Intelligence Market Research Patents & Trademarks Pre-Employment Screening Procurement Advice Quality Inspection Research for Government Security Procedures Social Media Technical Design Assistance Resources Pages: Calculators Databases & Trade Leads ebooks Grants & Subsidies Legal Forms & Templates Training Courseware Website Hosting Services Advertising Restrictions Corporate members are automatically listed on the "Major Supporters" section of the Council website. Only banners measuring 480 pixels wide x 60 pixels high can be accepted. Ads can only be submitted in: JPEGs and GIFs (including animation) - PNG & flash formats are not supported. Up to 5 banner ads will rotate on a page - e.g. your advertisement will be visible one in every 5 views. Ads are available on a first-come-first-served basis and top priority placement for any page is given to corporate members ADVERTISING OPPORTUNITIES GUIDE 10

11 DOWNLOADABLE TRADE LEADS Get access to the largest range of business contact lists available online. Don't waste precious marketing dollars guessing where to find partners. Open up a whole new dimension in marketing by utilising the Council's top-quality, in-depth, and highly-targeted business contact lists and leads databases and get business done more effectively and efficiently without having to leave the workplace. The multiple use data fields include: contact name, job title, company name, address, telephone, business description, classification code, employee size band and web address. The data is downloadable as a CSV or Excel file for ease of use and is compatible with most mail merge systems. Lists Available Austria Bahrain Belgium Bulgaria Burundi Cambodia Canada China Colombia Cyprus Czech Rep. Denmark Egypt Ethiopia Finland France Germany Ghana Greece Hong Kong India Indonesia Iran Israel Italy Japan Jordan Kazakhstan Kenya Mauritius Mexico Morocco Netherlands Norway Oman Pakistan Download Limits & Restrictions Large Corporate & Government Members may download unlimited databases Standard Corporate & Charity Members may download 2 databases every 12 months Sole Trader Members may download 1 database every 12 months Student, Retirees & Other Members are not eligible for this service Poland Romania Singapore Slovakia Slovenia South Africa South Korea Sri Lanka Switzerland Tanzania Thailand Tunisia Turkey Uganda U.A.E. U.K U.S.A Zambia ADVERTISING OPPORTUNITIES GUIDE 11

12 NEW MARKET OPENING SUPPORT Companies that export grow more quickly and are more resilient to economic downturns than those that do not. The Council is committed to assist exporters in the development of new markets through the provision of a range of free and paid services. merge systems. Free Services: 5-10 business introductions to clients in an appropriate target industry* Appointment setting with Council-introduced businesses Listing in various ITC Procurement Guides Press release distribution Logistics, legal, human resources and accounting advice (up to 1 hour free) International trade statistics and summary analysis of market trends Introduction to appropriate trade-show organisers Access to databases of grant and venture capital resources Assistance with setting up a breakfast and/or lunch meetings for potential partners ** Provision of letters of support for business travel visas (suitable for many countries)*** Grant application, marketing and business planning templates Subsidised & Discounted Services: Meeting room access Translation / localisation services Data scraping Debt collection Incorporation assistance Local VOIP phone and efax numbers Dispute resolution Telemarketing assistance Social marketing assistance Information technology advice and support Legal assistance Business visas Due diligence Procurement Business start-up assistance Immigration assistance Advanced market research * Please allow 14 days minimum processing time ** The Council will send invitations; arrange follow-ups and reminders free of charge. The member must supply the appropriate venue and amenities at their own expense *** Please allow 14 days minimum processing time. Letters will be sent in PDF format via only. If you require a faxed and/or posted copy additional charges may apply ADVERTISING OPPORTUNITIES GUIDE 12

13 INTERNATIONAL TRADE MISSIONS The International Trade Council provides support for entrepreneurs in international trade by taking them to key overseas markets and showcasing their capabilities to potential buyers, investors and trading partners. The Council works to represent these organisations and advocate their commercial and economic interests as they travel along the path to export success. Benefits of Participating in ITC Trade Missions: Most trade missions will include meetings with senior level government officials in industry relevant ministries Participate in networking events to engage with local business people and clients Meet with other firms interested in the same market Synergies are often created between trade mission participants through their sharing of market information and valuable networking Participate in pre-arranged group meetings, site visits and in-country briefings Appointments are scheduled by ITC trade specialists for mission delegates to meet with potential overseas buyers Benefit from media coverage of the mission Receive logistical assistance from ITC s mission manager and support/advice on markets Get included in mission marketing, presentations and brochure(s) (circulated in advance of mission) Receive assistance with travel arrangements through appointed travel agent Benefit from shared logistical costs (for example, brochures, transport, insurance etc.) Network and exchange information with other missioners Missions are fully supported by in-country partner organisations * There is a flat-fee of $550USD per person for those attending a trade mission (excludes travel and accommodation) ADVERTISING OPPORTUNITIES GUIDE 13

14 BECOME A MEMBER OF THE INTERNATIONAL TRADE COUNCIL Company Name First Name Last Name Job Title 3 WAYS TO JOIN: 1.Apply Online at: Phone Fax 2.Fax this form to: ; or Post this form to: Suite 552, 109 Vernon House Friar Lane Nottingham NG1 6DQ. United Kingdom * Please do not send cash, postal orders or cheques/checks with your application. An invoice will be generated after your application has been received. Website Address City State Postcode Country Membership Type & Rate (Per Annum) Student / Retiree $40 USD Small Corporate (< 19 employees) - $100 USD Sole Trader $60 USD Large Corporate (>19 employees) - $250 USD Name of Authorised Individual Signature Date ADVERTISING OPPORTUNITIES GUIDE 14

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