1 gar y e. voreis 1835-a mac arthur blvd., nw atlanta, ga PROFILE More than 25 year of strategic marketing, communications, and publishing experience primarily with information technology. Create powerful demand-generation programs concept, writing, design, and presention of complex information to influence top-level decisionmakers. Hands-on, budget-sensitive experience with brand development, graphic design, copywriting, media planning, RFI/RFP presentations, sales support, web site content management, and marketing campaigns. Relationships developed and maintained as Publisher of Healthcare Informatics and Insurance & Technology magzines, affords access to editors, industry groups/ associations, consultants, thought leaders, and industry bloggers. Superior visualization and creative skills, independent thinker, self-motivated, adaptable to ongoing change, able to juggle numerous projects simultaneously, and possess an inherent do whatever it takes work ethic. Have authored numerous columns and articles specific to healthcare information technologies. EXPERIENCE Principal Voorstellen, Inc., Atlanta, Georgia 2001 to present Owner of a full service marketing and communications design firm with clients in the healthcare, information technology, bioscience, financial services, real estate, retail, hospitality, not-for-profit, aerospace and defense, education, and media industries. Hands on creative directing and problem-solving design of highlyconceptual, comprehensive branding projects including logomarks, identity systems, print collateral, web sites, interfaces, advertising, Powerpoint, trade show exhibits, packaging, direct mail, catalogs, marketing, social media, events, and invitations. Successful interaction with senior management teams and other creative entities (writers, printers, producers, exhibit builders, etc.) to determine marketing strategy, demand generation programs, media strategy, and execute communication strategies and key messages across all media. Successful launch of several start-up companies achieved through accelerated market acceptance of the client s brand and corporate communications tools. Successful re-branding of several existing organizations that required high-end visual platforms including complex, high production value printing techniques. Secured new customers and generated substantial increases in revenue in new markets for a number of clients through increased brand/market awareness. Honored by several print organizations and publications for outstanding design.
2 gar y e. voreis (2) vertisoft Successful and well-received rebranding of the company: including a new logomark, identity system, Powerpoint presentation, and Web site design. Designed, wrote and implemented a new on-demand company literature/ brochureware system. Designed and produced new physician/hospital staff recruiting materials. Directed the design of a new 20x20 island trade show exhibit. Increased visibility and visual upgrades helped accelerate the acquisition of the company. Vice President, Marketing and Communications LaunchView Broadband, Inc., Atlanta, Georgia July 2000 to March 2001 Company did not receive necessary funding and all assets were sold to Biltmore Communications. My relationship continued with Biltmore on a contractual basis with Voorstellen. Senior management role with an entrepreneurial, 40-employee, start-up organization providing high-speed, wireless microwave Internet services to commercial and residential properties. Responsible for the development of all business-to-business and consumer marketing, demand creation, and communication objectives and the execution of the strategic plans, tactics and budget to achieve those objectives. Hands-on involvement with the management and creation of all marketing and communications activities including brand development, print collateral/ sales tool development, Internet content and sales programs, public/media/client/employee relations, trade shows, and events. Responsible for all residential tenant sales in more than thirty properties. Manage a full-time staff of three including two account executives and the manager of marketing services. Conceptualized and developed a new identity system, full suite of brochures, point-of-sale materials, press kit, trade show booth and new Web presence. Successful management of external resources including a creative agency; aggressive print/pre-press contract negotiation for improved ROI. Doubled residential tenant sales in sixty days and increased overall building penetration levels to more than double the national average.
3 gar y e. voreis (3) Sr. Vice President, Marketing and Communications Cybear, Inc., Boca Raton, Florida January 2000 to June 2000 (Marketing function was consolidated when Cybear was reorganized by largest shareholder, Andrx Pharmaceuticals) Senior executive role with publicly-held, 70-employee healthcare physician portal, Internet Service Provider and Application Service Provider. Hands-on management of all strategic marketing, communications and promotional activities. Developed strategies to increase traffic to portal site and build repeat business for the online medical supply/generic pharmaceutical ordering component. Responsible for the company s media and investor relations activities. Managed a full-time staff of two, creative agency and public relations firm. Successful re-launch of the company (from a physician content portal to a Webbased communications toolset) at the industry s leading IT forum, March Conceptualized and produced new 40x40 exhibit, new sales demonstrations, new press kit, new capability brochures and launch of new advertising campaign. Vice President, Marketing Communications Kinetra LLC, Golden, Colorado (formerly IMS MEDACOM Networks) April 1996 to January 2000 Senior management role with privately-held, 400-employee, health information network provider jointly owned by EDS and Eli Lilly and Company. Responsible for corporate-wide marketing/communications effort including 32 regional offices. Managed staff of five, advertising and public relations agents and a $1.5 million annual budget. Responsibilities included product/service marketing strategy/ positioning, internal/external communication management and execution of corporate mission and marketing strategy through advertising, public/media relations, trade shows, collateral development, direct mail, publications, telemarketing, research, web site design/development and sales support. Successful development, launch and deployment of $1 million advertising campaign including analysis, negotiation and media buying. Conceptualized and developed a new suite of print collateral materials including capability brochures, direct mail, case studies, cost-benefit analysis white papers, testimonials, etc. Hands-on project management including concept, writing, designing, production, and print contract negotiation. Conceptualized, developed and successfully launched new internal bi-monthly newsletter and external quarterly magazine, UpLink. Conceptualized, developed and launched market intelligence epub, Circle K.
4 gar y e. voreis (4) Vice President, Marketing & Communications Community Medical Network Society (COMNET), Atlanta, Georgia June, 1994 to March, 1996 Co-principal of a new, non-profit educational association formed to foster the collaborative interests among provider, purchaser, payor and physician organizations in advancing the development and use of the healthcare info-structure. Management of all marketing efforts, public relations, bi-monthly journal sales and production, trade shows, vendor/sponsor relations, new membership development, and Web presence. Managed staff of five. Repurposed and re-imaged a fledgling industry group with 100 members into a recognized and respected educational society with more than 1,200 members a direct, ongoing financial impact of $400,000. Secured a second-year membership renewal rate of 88%. Launched the industry s first publication exclusively focused on Internet- working in healthcare including concept, writing, design, editing, layout, electronic production and print management. ComNet s Journal was named the Best New Publication of 1994 by the American Society of Association Executives (ASAE). Launched the Corporate Membership program resulting in the commitment of more than twenty Charter Corporate members and $600,000 in annual revenue. Publisher, Healthcare Informatics magazine Health Data Analysis (HDA), Inc., Evergreen, Colorado July, 1991 to June, 1994 Operational management of $3 million, 10-year-old publishing operation with a staff of twelve full-time employees. Re-launch of Healthcare Informatics into the industry s leading information technology journal including editorial repositioning, upgrading, and redesign. Ozzie Award: Best Trade Magazine Redesign, 1992 Generated gross revenues of $1.8 million in first year of employment, a 10-year record for the company. Increased sales revenues 25% in second year. Increased paid subscriptions from under 300 to more than 4,000 in less than 15 months. Successful launch of the industry s first managed care IT publication, InfoCare, including concept, editorial strategy, writing, design, electronic production and print management. Silver Ozzie: Best New Trade Magazine Design, 1994.
5 gar y e. voreis (5) Publisher Healthcare Computing Publications, Inc., Brooklyn, New York February 1991 to July 1991 Equity position in firm attempting to purchase Healthcare Informatics. Co-managed plans for the acquisition of Healthcare Informatics and assisted in the development and re-launch plans. Drove the acquisition plan to contract and when parties could not come to terms, was offered the position of publisher with the existing owner, HDA. Publisher, Insurance & Technology magazine Investment Dealers Digest (IDD), New York, New York January 1990 to March 1991 Senior management position secured when IDD acquired magazine title from ICP. Gralla Publications purchased the Financial Publications Group from IDD, both subsidiaries of United Newspaper. Gralla was then rolled into Miller-Freeman. Managed of a full-time staff of nine, directing all elements of the magazine: financial, sales, editorial, circulation, design, marketing and production. Successful re-launch of Insurance Software Review as Insurance & Technology with substantial upgrades to editorial and graphics. Despite being owned by three different companies in a 12-month period, ad sales reached the highest in the magazine s 16-year history. Marketing Services Coordinator, ; National Accounts Manager, International Computer Programs (ICP), Inc., Indianapolis, Indiana October 1983 to January 1990 Mid-level marketing and sales management position for a publisher of information technology trade journals and reference publications. As Marketing Services Coordinator, supported the company-wide (12 magazines and 7 directories) sales effort through the management and execution of all promotional, public relations and communications programs. As National Accounts Manager, promoted and sold all advertising space for Insurance Software Review magazine. 147% of quota in 1987; 122% of quota in 1988; Salesman of the Year:
6 gar y e. voreis (6) education undergraduate: honors: graduate: Ball State University, Muncie, Indiana B.S. Journalism & Art, Cum Laude Sigma Delta Chi Journalism Honorary Blue Key Academic Honorary DePaul University, Chicago, Illinois, work completed toward MBA computer skills: Working knowledge and experience with: Internet Technologies Microsoft Word Quark Express Adobe InDesign Adobe Photoshop Adobe Illustrator Microsoft Powerpoint memberships American Institute of Graphic Artists (AIGA) B2B Social Media Group (LinkedIn) Healthcare Information & Management Systems Society (HIMSS) Brand & Communications Management Group (LinkedIn) Society of Publication Designers (SPD) The One Club (Graphic Design and Advertising) The Type Directors Club Medical Marketing & Communications Group (LinkedIn) Art Directors Club of Atlanta The National Association of Photoshop Professionals Print Production Professionals Group (LinkedIn) emarketing Association