SUSAN SHUTTLEWORTH Old McGarrah Road, McKinney, TX

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1 KNOWN AND PROVEN COMMODITY Experienced, quick-response performer with proven ability to optimize resources to meet even the most challenging deadline with top-of-industry results, and adapts rapidly to changing priorities. Clear and persuasive communicator skilled at simplifying complex strategies and messages into clear, customer-benefit focused messaging. Seasoned 22-year transportation-industry professional whose top priority is to advance management's goals, and to create, maintain, and advance team goals while creating win-win scenarios for internal customers and their industry customers. Insightful problem-solver, highly skilled in avoiding and clarifying communication that might confuse the industry or slow customers' understanding of key messages. Proven project manager with full management of 10-person proposal and documentation team that typically produced 200 proposals each year to the ITS industry. Award-winning trade show manager with proven, end-to-end experience of trade show management with on-site management of more than 130 trade shows per year throughout the world. INVALUABLE INDUSTRYWIDE UNDERSTANDING Managed a full-service in-house creative marketing team, a centralized proposal team, and a technical-documentation team enlisting a lean staff of 10 highly qualified and versatile people who were able to ramp up for "all hands on deck" support for peak proposal work, then put on their specialist hats to knock out the conventional marketing projects when the proposal load leveled out. Managed marketing/communications for more than nine different business segments simultaneously, a task that involved rapidly shifting focus, addressing specific customer types, and responding to very different market needs, sensitivities, diverse competitive situations, changing industry standards, and trends. (I can juggle a lot of balls simultaneously.) Remained a consistent thread through seven company administrations and three major company acquisitions (Amtech to Intermec/Unova to ), and witnessed the historical impact and how sales approaches cycle. Have found compatibility with a wide variety of executive styles, focusing on ultimately bringing my internal customers visions to fruition, while always giving them the benefit of my perspective, opinion, and candid truth, even when it's not popular. Expertise in targeting communications for and to the full gamut of audience types and levels, including: Engineers, technical SMEs, consultants, industry organization leaders who influence contract decision making Lobbyists and governmental personnel who influence the industry and its regulation and funding Industry personnel who are "carriers" of impressions and key messages up from trade shows and trade pubs to those who influence decisions Decision-makers who ultimately commit to a contract award Customer personnel who work with us after the sale and who can influence future sales with good or bad experiences Media and professional organizations, spinning positive impressions and projecting key messages and the company identity International audiences and regions 1

2 Created marketing programs for new customers' startup customer service centers and even created proposed campaigns for projects we're bidding, which included designing their point-ofpurchase tag programs and packages, tag artwork, and tag-upgrade programs. Provided and constantly refined tools for internal customers' use on a daily basis to help them do their jobs more efficiently and effectively. Created an in-house SharePoint site for consolidating all marketing-communications items, proposal boilerplate content, project summaries, etc. Site was created 100% in-house with no licensing fees (used free SharePoint version), providing information accessibility to marketing, communications and proposals team members and the entire organization as needed. Negotiated rates for annual sponsorships, organizational dues, and media-advertising rates with editorial value add that garnered a better value. SOLID 22 YEARS INDUSTRY EXPERTISE Marketing collateral and advertising campaigns Proposals Trade shows, VIP events, demonstrations Product launches New company acquisition/transition strategies and plans Website redesign, updates, launch Trademarks, copyrights, legal Videos Social media Media relations White papers Presentations DIRECT TRANSPORTATION INDUSTRY EXPERIENCE 1992 to November 2013, Dallas, TX 2013 to 2007 Director, Marketing Communications () 2007 to 2005 Manager, Marketing Communications () 2005 to 1994 Trade Show Manager ( , Intermec/Unova, Amtech) 1994 to 1992 Marketing/sales project manager (Amtech) Oversaw 10-member team and managed marketing services and deliverables including: collateral (print, video, multimedia) animations, brochures, flyers, case studies, project overviews, white papers, newsletters, technical illustrations, trade shows and hospitality events, standard and custom presentations, advertising, photography, direct-mail campaigns, competitive intelligence; branding; website design and maintenance. Managed corporate Website and business segment Websites as related to design, development, 2

3 content, search-engine optimization, domains, and conversion-rate tracking. Tracked and evaluated the efficacy of the company s marketing communications campaigns and programs on an ongoing basis and implements improvement measures for higher penetration and ROI. Ensured all external communications for corporate and business segments such as brochures, newsletters, direct mail, and other promotional materials were consistent with corporate and business segment objectives. Monitored all corporate sponsored and/or business-segment-sponsored events such as trade shows, seminars and exhibitions, and meetings, including liaisons with external service organizations, to achieve maximum impact for company. Maintained corporate- and business-segment intellectual property as related to trademark registrations, research, and filing. Ensured brand integrity was maintained and consistent throughout the company including all business segments. Edited, proofed, and confirmed corporate message was consistent and business segments were consistent and included cross-selling opportunities. Ensured corporate legal boilerplates were consistently used throughout the company. Ensured the effective internal dissemination of marketing-event calendars, and other communications. Hired, trained, evaluated, and supervised all activities of the department s marketing staff. Maintained company-owned photography and usage rights for corporate and all business segments. Defined and implemented department policies, procedures, and cross-training capabilities. Provided development training for all team members including people from other departments that were involved in the marketing process. Maintained company's database of pertinent facts for consistency. OTHER SIGNIFICANT ACHIEVEMENTS Involved in the industry's first launch of a read/write toll system in the United States, the launch of the first interoperable toll system, and the launch of many RFID toll products and technologies including multiprotocol systems. Booth and marketing campaign were featured on the Nightly News with Tom Brokaw in a feature story about the homeland security industry during the ITS America in San Diego. Worked with several customers, both domestically and internationally, to help generate their brand awareness with marketing-related items including advertising, video and animations, retail-tag package designs, tagmigration programs, and customer service center collateral. Proactively sought industry awards for past companies and their customers giving them recognition for their company-involved achievements. Achieved a 98-percent win rate. o Intelligent Transportation Society of America's Best of ITS Awards: 2010 Best Innovative Product National Toll Interoperability 3

4 IAG Plug and Play Multiprotocol reader 2010 Best Innovative Practice and Southern Connector 2010 Best Innovative Practice Green Sticker Tag o Editorial Advisory Board member, EXHIBITOR magazine, three-year term, o 2003, 2002, 2001 Sizzle Award winner, EXHIBITOR magazine 2010 IBTTA Leadership Academy alumni 2013 Marketing and Public Relations Chair for the 2013 Walk to End Alzheimer's Disease in McKinney, Texas 2013 American Marketing Association Mentor Program, Dallas REFERENCES "Susan, Thank you for providing the assistance over the years; the most recent case was the fast track-low cost development of the video for the New York Traffic Signal System which was needed for the award of the Global ITS award from the International Road Federation (IRF). In a few short weeks, your team was able to develop a script, video, and interviews that made an impressive presentation at the awards banquet during the Transportation Research Board events this past January. Your efforts were appreciated by both me and our New York Client who sent their deputy commissioner to receive the award. I have also been able to rely on you for the development of other literature and brochures that have been critical for our participation in various industry shows. I for one, have appreciated your help and feel that you responded quickly and held costs down when we needed quick turn-around material. I believe that you and your team have been an asset to." Bob Rausch, P.E. Associate Vice President "I have known Susan for many years 14+, she has always been the brains behind the marketing efforts for Amtech and. Extremely professional and dedicated. Innovative and fresh concepts, she has kept everyone in the industry on their toes!" Rick Gegenheimer Vice President Technical Operations NA Kapsch TrafficCom IVHS, "Susan and I worked together for many years on many, many projects. She's always got a great attitude and is a fantastic collaborator. She's a big believer in TEAM and works diligently to produce great work." Ken Schaefer President Schaefer Advertising 4

5 The marketing/proposal team that I work with is one of the most professional, courteous, knowledgeable group of folks at. If I could clone them and have them dedicated to in the SW Group I would jump at the opportunity! I can't say enough good things about them all. Please keep up the excellent work. Whitt Hall Vice President, Managing Director 's marketing/proposal team has always provided excellent service. Bob Ball Senior Vice President, Managing Director 5