FREDERICK W. ROEDL E. Bricklin Court Phone: (812) UNIVERSITY PROFESSOR

Transcription

1 FREDERICK W. ROEDL 3002 E. Bricklin Court Phone: (812) Bloomington, IN UNIVERSITY PROFESSOR Accomplished professor in instructing graduate (MBA) students, undergraduate students and working professionals in a variety of marketing management curricula, including business-tobusiness marketing and general marketing strategy. Assignment also includes instructing and mentoring a select group of MBA students in career decisions within the business-to-business marketing profession. SENIOR MARKETING EXECUTIVE Business professional with over 25 years of diverse, multi-disciplinary management experience within multiple industries. Broad based exposure and expertise in marketing, strategic planning, market research, sales, customer service and operations. Led two national marketing organizations in achieving consistent growth in sales, profitability, market share and customer satisfaction. Demonstrated ability to expand businesses, build customer relationships, initiate profitable growth strategies and manage corporate assets. CAREER HIGHLIGHTS Clinical Professor of Marketing 2014 Present Clinical Associate Professor of Marketing Clinical Assistant Professor of Marketing Director, MBA Business Marketing Academy 2004 Present Faculty Chair, Executive Certificate for the Business of Life Sciences Visiting Professor, Steinbeis University 2011 Present Kelley School of Business, Indiana University, Bloomington, IN Responsible for teaching 18 credit hours of in-class course work per academic year. Additional teaching assignments have included courses within the Kelley Executive Partners; Kelley Direct (online programs); and Global Executive MBA Programs at Sungkyunkwan University (Seoul, South Korea), Steinbeis University (Berlin, Germany) and IGBS (Zagreb, Croatia). Also included, within in-class teaching responsibilities, is providing graduate students with a variety of experiential learning activities and programming to supplement traditional classroom instruction. Teaching Awards: Indiana University Trustees Teaching Award 2008 MBA Teaching Excellence Award 2009 Nominations for Teaching Awards: Indiana University Trustees Teaching Award for 2007 and 2015 Panschar Teaching Award 2008 Teaching evaluation scores (dean s 8) consistently rated above 6 within a maximum scale of 7. Created the Business Marketing Academy within the MBA program that has tripled in student membership since inception. Additional Academy achievements include:

2 Developed the curricula for the Business Marketing Academy (BMA) that instructs MBA students on the principles and unique characteristics of business-to-business marketing. BMA students (~100%) receive meaningful internship offers to world class companies such as GE, 3M, Cummins, General Mills, Eaton Corp, PPG Industries, Ecolab Inc., Abbott Labs, Eli Lilly, DuPont, Whirlpool and many more. BMA students (>89% within 90 days of graduation) received full time offers from the companies listed above, as well as, other Fortune 500 corporations. Secured Business Marketing Academy funding of over $600,000 to ensure its future. Designed the curriculum and led the MBA Business Marketing Academy on the first ever international academy week experience (Brazil). Designed courses and successfully taught in several international Executive MBA programs co-sponsored by the Kelley School: Sungkyunkwan University - Seoul, South Korea ( ); Steinbeis University, Berlin, Germany (sessions conducted in Bloomington, IN) (2010 present); International Graduate Business School - Zagreb, Croatia (2013) Developed and Taught a new Kelley Direct course Business Marketing Strategy & Management (C574) ( ) Served as Instructor & Faculty Advisor for GLOBASE Native Program within Kelley s residential MBA Curriculum (2014 Present) Served as Faculty Chairperson for the Executive Certificate for the Business of Life Sciences Program ( ) Designed and led the Capstone Course for this (ECBLS) program (2012 present) Advised two MBA student teams to 1 st place victories over top national MBA schools in prestigious business case competitions at Krannert School of Management, Purdue University. Advised two MBA student teams to 1 st place victories in General Electric s prestigious 2012 and 2013 business case competition for Midwest US business schools. Served on the following School and Departmental Committees: School MBA Policy Committee ( ) Academy Directors Committee (2004 Present) Academic Fairness Committee (2007/8) Graduate Accounting Policy Committee (2008/9) Faculty Diversity Task Force (2008) Kelley Direct Policy Committee (2008 Present) Center for the Business of Life Sciences Committee (2009 Present) Academy Evaluation Task Force (2013) KD Technology Committee (2014 Present) Marketing Department MBA Faculty Committee (2004 Present) Clinical Faculty Search Committee (2013) Faculty Search Committee for BMA Director and B2B Instructor ( )

3 Member of the following Marketing Associations: Business Marketing Association attended national conferences in 2009, 2010, 2012, 2013, 2014 Institute for the Study of Business Markets (Penn State University) attended national members conference in 2009, 2013, 2014 Invited Speaking Engagements: Understanding, Creating and Harvesting Profitable Customer Value Steinbeis University Executive MBA and International MBA Joint Program (Bloomington, September, ; May 2013 present) Practical Strategic Planning Monroe County United Ministries (Bloomington, September, 2011 and May, 2012) Competing in Mature Markets International Magnetics Association Annual Meeting (Chicago, May 9, 2006) Practical Strategic Planning Institute of Management Accountant s Professional Development Seminar (Bloomington, November, 2003) Textbook Editing: Served as subject matter expert in editing an Introduction to Marketing textbook for Cengage Publishing/New Knowledge United 2015 Senior Marketing Consultant 2002 Present Independent business professional providing consulting services for global corporations and market research firms concentrating in diversified industries. Experienced in gathering, analyzing and synthesizing market information and creating strategic business plans and syndicated and proprietary research studies. Clients include Shell Oil, ChevronTexaco, ExxonMobil, Ford Motor Company, International Truck and Engine Company, Mid-America Extrusions, IU Division of Recreational Sports, Phi Kappa Delta, Int l, Monroe County United Ministries and Cengage Publishing. Vice President, Marketing and Sales Director, Marketing and Sales D-A Lubricant Company, Inc., Indianapolis, IN Responsible for all marketing and sales activities for the company. Led a team of 50 marketing professionals based throughout the United States. Directed strategic market planning, field sales, communications/promotion, product management, training, and customer service. Led the development and market introduction of a product line extension that increased profitability by 30%. Involvement included idea generation, established launch schedule, trained sales force and developed/executed market communication strategy. Created first ever comprehensive marketing communication strategy for the company with a six-figure annual budget, resulting in significant increase in market visibility. Initiated print advertising campaigns, direct marketing programs, public relations strategies, trade show participation and sales lead generation from database marketing resources. Achieved the largest annual sales growth for the company in 11 years. Reversed declining sales trend of most profitable product line, resulting in a sales increase of 10% in 1 year.

4 Expanded sales force by 30% to penetrate growth-oriented markets and geography. Generated a $300k sales increase first year. Acquired 22 new customer accounts totaling more than $3.5 million in annual sales volume. Director of Marketing D-A Lubricant Company, Inc., Indianapolis, IN Created and implemented marketing strategies to achieve company growth objectives. Directed market and business planning, promotion, product management, new product introductions, market research, pricing, and national account sales team. Identified potential and led market introduction of a major line of 9 new products and services that generated sales of $4 million and expanded potential into new markets. Created and led cross-functional teams that reduced new product development and market introduction time by 50%, resulting in improved market and customer responsiveness. Led the development and market introduction of a data management software program enabling 2500 customers to electronically receive critical maintenance data. Project resulted in multi-million dollar cost savings in downtime and equipment repairs for customers. Established a national account sales initiative into a new market segment acquiring 10 new customers among the industry s top 100 companies. Director of Marketing Product Marketing Manager Carlisle Companies, Inc., Bloomington, IN Responsible for division s strategic plan, product management and promotion for $100 million product line. Established and executed brand strategies and new product introductions. Planned and executed an annual marketing communications budget of $450k. Promotional tools included advertising, corporate and product brochures, public relations, trade show participation and targeted product promotions. Identified potential and led market introduction of 3 new product lines representing $8.0 million sales potential. Introduction included collateral materials, print advertising and national press conferences during major international trade shows of over 100k attendees. Led cross-functional team in the creation of a company-wide service strategy, resulting in a 200% improvement in on-time product delivery. Sales Manager, North America & Australia B. F. Goodrich Company/Carlisle Companies, Inc., Bloomington, IN Responsible for national sales and marketing of corporate division. Assignment included market development in Australia and market liaison with facilities in Europe, Japan and South America. Designed and implemented an after-market sales program throughout North America and Australia that achieved a $2 million sales level. Successfully negotiated long-term purchase contracts with 4 major customers securing $20+ million in sales revenue.

5 Generated a 15% increase in sales by expanding independent distributor networks in United States and Australia. EARLIER CAREER Komatsu America Company Experience was with the Haulpak business unit of Komatsu Dresser Company, manufacturer and marketer of construction and mining equipment. Regional Sales Manager, Peoria, IL ( ) Senior Product Manager, Peoria, IL ( ) District Sales Manager, Lansing, MI ( ) EARLIER TEACHING EXPERIENCE Adjunct Instructor, Business Management Ivy Tech State College, Bloomington, IN Adjunct Instructor of Marketing Butler University, Indianapolis, IN EDUCATION Master of Business Administration Bachelor of Arts Kelley School of Business Indiana University University of Illinois COMMUNITY ACTIVITIES & AWARDS Board of Directors LifeDesigns Inc. (formerly Options for Better Living, Inc.), Bloomington, IN non-profit organization providing supported living services for individuals with disabilities (President , ; Vice President 2013; Treasurer 2003; Executive Committee ; Board member ). Led the organization through a strategic planning process in 2003, revisions in 2005 and Kristen Willison Volunteer Service Award Winner (2000) Council for Community Accessibility, Bloomington, IN Volunteer of the Year Award (2004) Options for Better Living, Inc.

6 Pastoral Care Outreach Representative to the Elderly and Homebound St. Paul s Catholic Center and IU Newman Center (2006 present) Founding Member, Bloomington Professional Network ( )