2 Hello. Marketing can be daunting. Whether you re overworked or overwhelmed, sometimes you just can t do it alone. This guide will help you figure out if it s time to call in some help. And if you decide to get help with your marketing, we ll let you know what to look for in an agency or consultant, and how to manage the relationship. What should you look for? What questions should you ask? And what should you expect from a good agency-client relationship? Let s get started.
3 Should I Hire an Agency? marketing is a specialized skill. Whether you or one of your employees is an experienced marketer or you re starting from square one, your inhouse skill set will help determine what you're looking for in an agency. Time is also a big factor. Do you have enough of it to involved yourself with every detail of an -marketing campaign? Do you have the necessary time or inclination to teach yourself? Think about these kinds of questions are you look at the list below, which includes some signs it s time for professional help: Youwanttostartmarketing through , butyouhavenoidea where tostartanddon thave thetime tolearn (orreadourhelpful guides ). If that s the case, get help now. You vedonesome marketing, butyouwanttotake ittothenext level. It can be hard to ramp up revenue or increase efficiency. An agency can help guide you in the right direction, or take over the whole darn thing. Youknowwhatyou re doing,andif youjusthadafew morehands, youcouldreally goplaces. An agency or consultant can seamlessly help you knock it all out. Youneedhelp withonestep. Your team is filled with creative wizards, but you can t tell if their flowery prose is selling your flower pots. Or maybe there s a left-brained stats freak whose campaign needs a shot of creativity. Contracting out analytics or creative agencies or consultants might be the way to go. People aren tactually gettingyour , oryou renotgetting their responses. These issues can ruin a great campaign. Someone else can make sure you don't miss those opportunities. Your listisoutof controlornon-existent. An expert can help you grow your list responsibly. They can also track things like customer behavior, so you can better target each individual recipient with the appropriate message.
4 Any of these problems sound familiar? If so, don t fret. Next, we ll talk specifically about what these -marketing agencies can do for you.
5 What Can an Agency Do for Me? Overview of agency services Your next decision is what type of services you need when it comes to marketing. That information will help you determine whether you re looking for an interactive agency, an marketing consultant, a deliverability expert, or something else. Here s a basic rundown of services that agencies provide: Strategic Consultation Tell them your goals, and they ll give you a plan of action. Marketing Campaign Management They can take over the whole thing if you want them to. Just provide the direction, and they ll run your campaigns for you. Creative Development They ll write, format, and produce your s. Pretty s have to come from somewhere, and sometimes it s an agency. Acquisition andlistoptimization They can grow your list using best practices to increase revenue while limiting bounces, unsubscribes, and complaints. VendorSelection Vendors send out your s. An agency will look at what your needs are and help you pick the vendor that will best meet them. Deliverability Content is essential, but it s also paramount to make sure everyone on your lists gets your s on time.
6 Campaign Metric Analysisand Optimization Metrics tell you how well your campaign is working. You can then tweak and optimize it as needed to reach your goals. Integration andcustomization Your marketing needs to be consistent with all your branding, both online and offline. It s also important for your marketing to work together across all platforms. When you first make contract with an agency, ask to see an overview of what they offer. Some firms specialize in just one facet of marketing, so it s important to make sure they meet all your needs. Be specific about what you want--diligence is vital when picking an agency to work with. Selecting services Sometimes, you may not be able to put your finger on exactly what your company needs. Time to figure that out. When selecting an agency, you have to ask yourself some tough questions. Sit down with your team and have an honest discussion about where you are today--and where you want to be tomorrow--when it comes to marketing your business. You should then talk about how you can reach those goals over the next year or two. You don t have to spell it out day-by-day, but the clearer your vision, the better an agency can detail your prospective partnership. Here are some tough questions to ask yourself and your team: What s your overall marketing plan? How does fit in it? What s working with our current marketing? What isn t? Should we start our campaign from scratch, or revise what we already have? Do we need our own IT department involved? Who else do we need to talk to within our company? When should this start? And when should it finish? What s our budget?
7 What s our forecasted volume per month? Per year? What sort of return on our investment (ROI) are we looking for? How will we measure success? What are our biggest challenges to overcome in the next six, 12, and 18 months? Once you hammer out some answers to these questions, write up a brief summary--or at least be prepared to talk about it when meeting with potential partners. The answers to these questions will guide your initial conversations.
8 How Do I Narrow Down the List? Now it s time to get some information from the agencies you re considering. This is only the start of the conversation. Here s what to look for in a possible partner: Make suretheyunderstand yourbusinessmodel, alongwithyour company smissing statement. Check outtheirprevious workandsee ifitappeals toyou. Talk tothemtosee ifyougetalong. Culture is important. Develop a mutual understanding of your brands and how you each do business. Trytomeetas manypeople inthecompany aspossible, especially thoseyou llbe workingwithdirectly. Personality shouldn t be understated, as you could be seeing a whole lot of these people. Gaugefrom yourowninteractions, ortalk tosomeoftheir otherclients, andmake surethese guyswillget intouchwithyouif something comesup. Don t wait until you re already getting complaints from customers. Asking the right questions Tell potential partners what you want when you sit down with them, but remember also that good conversations are about asking good questions. Here are some sample questions that you should tailor to your own business to get an even better sense of how these people can meet your needs:
9 General In addition to marketing, do you have any other marketing services? Is marketing a core part of your business? Do you specialize in any particular area of marketing (creative, analytics, strategy)? What makes you different from the other folks I ve talked to? Do you work with any of my competitors? How long have you been in business? What service providers do you work with right now? Could you work with others? Which programs do you like and why? How much will this cost me? Do you have a minimum? Hourly rate? Strategy How do you come up with a strategy for marketing? Its this one-size-fits-all, or do you have specific ideas for my company? Can you show and/or tell me about other -marketing programs you re recently developed or managed? Can you help me convince my boss that marketing is a good idea? What are some concrete ways my company can increase revenue with marketing? What problems do you see with my current -marketing strategy? What are some major challenges in marketing? How can we overcome them? Can you talk about the current state of marketing and which emerging trends may affect it? In what ways? Creative Do you offer creative design services ( , landing pages, Facebook)? What s your creative-development process? How much input will I have? Will my s look good on any platform or client? How do you check? How can you help me make my content better? Can you do it for me?
10 Production and Fulfillment How many campaigns are you managing for your clients right now, per week or month? What if I have an emergency after hours? Can I get in touch with you? What if I have a last-minute request? Can you always fulfill it? Can you send out s on my behalf if I want you to? What other platforms can we use (social media, mobile, web analytics)? Deliverability Is there a deliverability expert on staff? Can you guarantee all my s will send where they re supposed to, when they re supposed to? Can you adequately troubleshoot any problems I may have? How do you monitor my s to ensure things go perfectly? Development and Integration What development resources do you have on staff or work closely with? Can you help me with database integration with my service provider? Can you work with my IT guys to code for our website if needed? Once they answer all of your questions, make a list of two or three finalists. Look at the cost, and decide which is the best fit for your company. Some agencies work on a per-project basis, while others work on retainer. Regardless, once you ve made a decision, iron out a contract and make sure all parties understand the expectations of this partnership.
11 I've Got My Agency. Now What? Congratulations. You've got yourself a partner! Now it's time to focus on developing this relationship and making sure you achieve all your goals. Treat your partner as an extension of your marketing team. Some things to keep in mind: Remind yourself and your partner what your goals are. Make sure everyone on the team is on the same page. Make sure everyone knows who they should be in touch with, and how to do so. When you start a new project: Define goals. Get that out of the way right off the bat. Bespecific. Your agency partner can help you, but provide as many details as you can. For each project, be sure to decide together: How to work together Priorities Milestones and goals Timeline How often you'll receive updates on progress Stay in touch with your partner. Just like any relationship, you have to spend time together. Weekly status calls or daily updates are often a good idea for agencies. That's it. You're now in a productive partnership with your new marketing agency. Good luck!
12 Keep reading for information on MailChimp's Expert Exchange Program and directory of agencies.
13 MailChimp's Expert Exchange Program Are you a MailChimp user who's looking for an expert? Maybe you want someone to create a few custom templates for you, help you wire up your interface, or even just handle migrating your list from another company to MailChimp. MailChimp's Expert Exchange Program (EEP) can help. And we'll even help foot the bill. Here's how it works: 1. Chooseacompany andlet usknowwhoitis. You might have an agency, designer, developer, or freelancer you're already comfortable working with. If that's the case, ask them to We'll get them registered as an official MailChimp Expert right away. If you're not already working with someone, read through this guide and check out our list of MailChimp Experts. Select one, them, and explain you're interested in working with them as part of MailChimp's Expert Exchange Program. 2. Agreeonproject scopeand costwithyourexpert. Decide exactly what your expert's going to do, and how much they charge for that service. 3. Haveyourexpert sendmailchimp acopyof yourpaidinvoice via We'll take up to 50 percent off your monthly bill for up to six months, or until we've reimbursed you for half of the cost of your project--whichever comes first.
14 Agency Directory Digital Marketing Agencies 89 degrees Campaign strategy and management Creative content Execution Analytics Acquisition and Burlington, MA // USA Blue Moon Works marketing strategy Content planning Segmentation planning Multi-channel execution Reporting and
15 New York, NY // USA BrightWave Marketing Creative, coding and messaging Strategy and consulting List growth and retention Campaign management Metrics, analysis and Atlanta, GA // USA Carlyle Inc. Search optimization Search marketing marketing Website analysis Web design Colorado Springs, CO // USA eroi Campaign strategy and management
16 Creative content Execution and analytics Acquisition and Portland, OR // USA FSC Interactive Campaign strategy and management Creative content Execution and analytics Acquisition and https://www.facebook.com/fscinteractive New Orleans, LA // USA Idea Park Campaign strategy and management Creative content Execution and analytics Acquisition and retention Minneapolis, MN // USA Precision Dialogue
17 Campaign strategy and management Creative content Execution and analytics Acquisition and https://www.facebook.com/precisiondialogue Westlake, OH // USA Modea Campaign strategy and management Creative content Execution and analytics Acquisition and Blacksburg, VA // USA Mudbug Media Campaign strategy and management Creative content Execution and analytics Acquisition and New Orleans, LA // USA
18 Digital Marketing Agencies AlchemyWorx Content Design Production Delivery Reporting and analysis Campaign stategy and +44 (0) London // UK ClickMail Marketing Delivery optimization API integration Deployment and support and landing page design marketing strategy San Mateo, CA // USA etale Consultancy in tactical, strategical and operational marketing
19 service provider selection Hands-on and over-the-phone consulting Project management In-house training and coaching Template design and consultancy Landing page and registration page optimization Deliverability Belgium Glasner Consulting Strategy List management Creative review Integration plans Vendor Montvale, NJ // USA Inbox Orange marketing strategy List building and management engagement and deliverability Content and copywriting design Project management Real-time reporting
20 HTML Lexington, KY // USA IndieMark marketing consulting template design Deliverability consulting list growth Managed services and x 101 Orlando, FL // USA Jeanne Jeannings campaign strategy Opt-in list growth messages, websites, reports and whitepapers /web page wireframe layouts Optimizing , landing page and micro-site creative for USA Red Pill
21 Vendor selection Integration consulting strategy and tactics account USA Relish Tray Media marketing CRM and lifecycle marketing program management delivery and whitelisting services Vendor, RFP development and proposal evaluation Social marketing strategy Strategic marketing campaigns Integrated media campaigns Brand exposure ROI Creative development and optimization Inc/ USA Shaw and Scott marketing USA
22 Style Campaign Custom Los Angeles, CA // USA Synchronicity Marketing message copy and creative review marketing strategy brainstorm testing designs session Using Twitter and Facebook for business Campaign results analysis and metrics USA Tamara Gielen Over-the-phone consulting Strategy and consulting Design and production program and campaign audits Deliverability support program optimization List growth and lead nurturing Managed services
23 service provider selection Workshops training and +32 (0) Belgium The Relevancy Group Strategic market analysis Sales representative training Product development, including product and company positioning Market analysis of prospect behaviors and attitudes Whitepaper development and marketing plan development Speaking engagements including conferences and webinars Market survey development Delivery and Spring Lake, NJ // USA Treadline Interactive Consulting Research List growth Deliverability Optimization and testing Integration
24 Interactive/ ?ref=sgmi Bee Cave, TX // USA Interactive Agencies BKV marketing services Content Design Production Delivery Reporting and analysis Campaign strategy and Atlanta, GA // USA Definition 6 Campaign strategy and management Creative content Execution and analytics Acquisition and retention
25 @definition Atlanta, GA // New York, NY // USA Engauge Digital Contact strategy Content strategy Wireframing Copywriting Design HTML development Analytics and reporting Advanced data analysis & modeling Campaign optimization (testing and Austin, TX // Orlando, FL // Pittsburgh, PA // USA Mind Comet Strategy Best practices Creative services
How to Select an Email Marketing Agency 2001-2011 All rights reserved. MailChimp is a registered trademark of The Rocket Science Group. 1 Table Of Contents Hello. Introduction...3 Should I Hire an Agency?...4
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,
Persona name Amanda Industry, geographic or other segments B2B Roles Digital Marketing Manager, Marketing Manager, Agency Owner Reports to VP Marketing or Agency Owner Education Bachelors in Marketing,
Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
Email Marketing Re-vitalizing your most important channel Tony Aslanian Director of Marketing & Revenue Strategy Nickelodeon Suites Resort Why is Email Marketing Vital? Email Marketing is a major component
Engage Email Marketing Customers and contacts are some of the biggest assets to any business. But how can you effectively stay front of mind, sell to them more often, or nurture and develop loyalty? One
Mothernode CRM ENTERPRISE (ERP) EDITION Everything you need to run your business from sales to order fulfillment, inventory management to invoicing, and much more. Mothernode CRM The easiest way to run
THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard
ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated
CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not
7 Insider Secrets For Selecting the Perfect Web Designer For Your Next Project By Bruce Spiher & Tarun Gehani Table of Contents Introduction Page 3 Secret #1 Be clear what you want before you contact a
Mothernode CRM SALES & MARKETING EDITION Increase lead acquisition and conversion, measure campaign revenue and integrate with popular marketing applications. Mothernode CRM The easiest way to run your
Dynamics CRM for Outlook Basics Microsoft Dynamics CRM April, 2015 Contents Welcome to the CRM for Outlook Basics guide... 1 Meet CRM for Outlook.... 2 A new, but comfortably familiar face................................................................
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing
Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation
B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more
Five Steps to Successful Prospecting With Permission Email Marketing By Karen Talavera President, Synchronicity Marketing Five Steps To Successful Prospecting with Permission Email Marketing Email marketing
The Copywriter s Guide to Analytics Introduction There is a reason that so many tools are popping up with analytics. People want to know where their content is going. They want to know how their content
Deploying End-to-End Small Call Center Software Solution Salesboom.com Everyone knows running or starting a small call center can be a stressful time for any small business manager. If you've never been
How to Pick the Perfect Email Service Provider Contents Introduction Consider your strategy Rank the features you need Define your budget Look at delivery rates Check out customer support Make an informed
Hairy Goat D E S I G N Email marketing made easy Hairy Goat D E S I G N Top 5 reasons to use us as part of your marketing strategy 7 Different types of email marketing we offer 9 Email marketing and the
The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing
TOP 10 REASONS TO USE CAMPAIGNER S EMAIL MARKETING SERVICE Email marketing with Campaigner helps you turn your contact lists into customers and emails into revenue. Email marketers choose Campaigner for
www.patrick-conley.com Congratulations! Your business is up and running and now you re looking for the best software, systems and strategies to get your name out there in a big way and sell your offers
5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
Hello If you re a web designer, and you ve been put in charge of your very first email-marketing gig, we wrote this for you. We ll cover all the things you need to consider when working on (and billing
Estimating the Cost of Marketing Automation 345 Millwood Road Chappaqua, NY 10514 www.raabassociatesinc.com Compliments of: Estimating the Cost of Marketing Automation Introduction The cost of marketing
Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,
MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4
Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Free Sales and Marketing Audit Call 410-977-7355 Lead Scoring, Prioritization, Routing & Nurturing About the Author
Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML
Guide to Successfully Implementing a CRM www.salesnexus.com Table of Contents Introduction 3 How To Sell It To Your Sales People 4 Deciding Upon Fields to Create 5 CRM Field Customization Worksheet 6 Reports
Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United
Welcome to MailChimp. Email doesn't need to be overwhelming. This guide will help you get your first campaign off the ground. We ll also offer tips for managing your list, viewing your reports, and making
02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,
LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your
Hello. If you re new to email marketing, you re probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people who have forgotten
Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions
Digital Marketing Center One Product, Many Ways to Engage with Your Customers Solution Insight 01.15 DIGITAL MARKETING Automate complex omni-channel digital marketing campaigns Plan, design and send campaigns
Using Original Content to Generate Online Visibility, Web Site Traffic and Sales Leads Executive Summary This is part 2 of our 3-part series on how to effectively use your web site, original content, and
Maximise event marketing performance with IP tracking EVENT MARKETING IN 2013 Is event marketing outdated in the era of all things digital? Stats from the Marketingsherpa reports that 72% of B2B marketers
common rookie mistakes HELLO. If you're new to email marketing, you're probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people
Reaching New Customers With E-Mail Newsletters An Executive White Paper Coravue, Inc. 7742 Redlands St., #3041 Los Angeles, CA 90293 USA (310) 305-1525 www.coravue.com Table of Contents Introduction...1
Datasheet Eloqua Insight The data you need, the way you want it, when you need it Freedom from Spreadsheets Marketers are under pressure to demonstrate the impact their programs have on revenue. But it
Five Steps to Successful Prospecting With Email Marketing By Karen Talavera President, Synchronicity Marketing Five Steps to Successful Prospecting with Permission Email Marketing Email marketing is soaring.
TOP 10 THINGS TO KNOW ABOUT RULE-BASED CAMPAIGN AUTOMATION Stay at the top of your game - PPC management tips Think you know it all when it comes to PPC management tools? Whether you have experience with
white papers Mass customization: The next step in the evolution of email marketing Introduction. The studies and statistics continue to support the fact that email remains the top performer among all other
RFP 487: Questions & Answers for the establishment of Frame Agreement(s) for the provision of GLOBAL EMAIL MARKETING SERVICES Questions 1) I d be grateful if you could please confirm where your Headquarters
Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
white paper How to Choose the Best Web Content Management System for Customer Experience Management: A Guide for Both Marketers and Developers Table of Contents Choosing a Web CMS is about more than Content
SMART MARKETING: UNLOCKING THE POWER OF AUTOMATION A Q&A Session with WhatCounts TABLE OF CONTENTS Introduction 4 Welcome to the Email Automation Q&A 5 What is Smart Marketing? 5 What is email automation?
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 email@example.com Background
ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share
WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing
Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4
MAILCHIMP INTEGRATION: THE BASICS Our integration with MailChimp s powerful email suite makes contacting your fans and ticket buyers easier than ever before! STEP-BY-STEP INTEGRATION 1 If you re not already
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
HOW TO START YOUR SUCCESSFUL CAREER IN SEARCH ENGINE OPTIMIZATION DIGITAL MARKETING WELCOME If you re underemployed (maybe that barista job is wearing thin?), or you never quite found your post-college
CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,
Marketing Solutions Powerful Small Business Marketing Tools Plan...Deliver...Automate firstname.lastname@example.org East: 866.801.5671 West: 805.383.7192 Marketing Plan Pro powered by Duct Tape Marketing Grow your
Veeam MarketReach User Guide Automate Your Marketing. Grow Your Business. March, 2013 Contents PART 1. INTRODUCTION 3 What is Veeam MarketReach? 3 PART 2. ENTERING VEEAM MARKETREACH 3 Who can access Veeam
Welcome emails Best practices guide What is a welcome email? Welcome emails are your chance to make a first impression. And, like a first impression, you only get one shot to delight and enchant your customer
WHAT IS LEAD NURTURING? DEFINING LEAD NURTURING Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. The Difference Between Drip Marketing
Sales Prospecting Multiply Leads Choosing Right E-mail Marketing Solutions prospecting like pros: Sales are the lifeline of any company and prospecting helps to achieve that. While every marketing department
Table of Contents Introduction 3 Why You Need a Customer Relationship Management (CRM) System 4 Key benefits of CRM systems 4ting Sales Processes via Email 6 Why email? 6 Sales email cycles 7 The Sales