AUTO INSURANCE PREFERENCES
|
|
- Dustin Barber
- 8 years ago
- Views:
Transcription
1 Hispanic Mobile Users AUTO INSURANCE PREFERENCES THE LATINO MOBILE AD NETWORK
2 2 TABLET OF CONTENT Introduction Syndicated Data Survey Methodology Key Takeways Hispanic Smartphone and Tablet Populations Hispanic Insurance Services Usage on Smartphones and Tablets Multiplatform Visitation to Insurance Properties in the US Factors of Consideration for Car Insurance Preferred Method Used When Getting a Quote & Likelihood to Buy a Policy Using a Mobile Device in The Future How Mobile Device Is Used to Search for Information Related to Auto Insurance Auto Insurance Mobile App Usage About Us
3 3 INTRODUCTION Hispanics are the fastest growing minority in the United States, accounting for nearly one in every six residents in the country, and are projected to make up 31% of the US population in Also striking is the estimated figure of $1.2 trillion in Hispanic buying power. As this growing demographic fully exercises this buying power to acquire key good and services, marketers across industries and categories have taken note. Of particular interest is the highly competitive category of auto insurance, which in recent years has increased budgets and marketing efforts for the Hispanic market. What are the main factors that trigger the purchase of auto insurance in the fastest-growing market in the US? And how are Hispanics interacting with insurance companies across their mobile devices? This report aims to help marketers better understand Hispanic auto insurance purchasing decisions and how mobile and tablets play an important role in their choice. $1.2 trillion Hispanic buying power Source: Selig Center for Economic Growth, Population Projection Census Bureau, AHAA
4 SYNDICATED DATA METHODOLOGY comscore utilized a variety of research methodologies available: Syndicated Methodology 360 View of Consumer Behavior Syndicated Data Methodology All data is representative of June 2013 Online & Offline Buying Transactions Web Visiting & Search Behavior Online Advertising Exposure Advertising Effectiveness MobiLens U.S. Survey* 3 month average; n= 30,000 *Includes Total Mobile Audience 13+ TabLens U.S. Survey 3 month average; n= 6,000 *Includes Total Tablet Audience 13+ Media & Video Consumption Mobile Internet Usage & Behavior Demographics Lifestyles & Attitudes Mobile Metrix 2.0* provides behavioral measurement of Smartphone and Tablet devices *Includes Total Audience 18+ (iphone, Android Phone, and ipad devices) 4
5 METHODOLOGY & DEMOGRAPHICS DEMOGRAPHICS 100% HISPANICS 38% 62% Research was executed in partnership with comscore. The recruiting process was conducted through mobile websites with users navigating Adsmovil's network of mobile sites. SURVEY PARTICIPANTS: *Hispanic mobile users aged 18+, who currently have an auto insurance provider or have shopped for auto insurance in the past 12 months or are planning to shop in the next 12 months. (n=238) AGE GROUPS 14% 38% 29% 14% 5% *When we use the term Hispanic mobile users in this report we will refer to the universe of the research. The overall results would have a sampling error of +/- 5.3 percentage points. However, besides sampling error, all sample surveys and polls may be subject to several additional sources of error that cannot be calculated, including, but not limited to coverage error, error associated with non-response, among others. 5
6 KEY TAKEAWAYS 1 Hispanic Smartphone and Tablet ownership has exploded over the last year with the Smartphone audience growing 30% and Tablet audience growing 60%. Porcentage of Hispanic ownership has outpaced non-hispanics. Hispanics engage more with apps and mobile browser sites on their device* * 2 Hispanics are 92% more likely to engage with insurance services on their phone than the total Smartphone population and 41% more likely than the total Tablet population* * 3 Progressive, Geico, and USAA were the most popular insurance properties across PC, Smartphone, and Tablet in the US. Progressive had more Unique Visitors via a mobile device than a PC. USAA and Geico have the most highly used mobile apps among insurance providers in June 2013** **comscore Syndicated 6
7 KEY TAKEAWAYS 4 Price and coverage are the top two factors considered by Hispanic mobile users when they are choosing an auto insurance company, with almost six-in-ten of the respondents selecting at least one of these factors (slide 11) 5 Although half of respondents (50%) say that their preferred method for getting an insurance quote is to visit an insurance agent, mobile device is the preferred method among more than one-in-five (22%) of them. Additionally, more than half of the Hispanic mobile users are likely to consider purchasing their auto insurance policy using a mobile device in the future (slide 12) 6 Looking for general information and price comparison are the top two activities done on mobile devices when it comes to look for information related to auto insurance (slide 13) 7 Almost half of respondents (45%) have used a mobile app for auto insurance activities. Paying insurance bill is the main activity performed among those who have used a mobile app. Also, language is noticeably important among app users, with more than eight-in-ten of them saying that a mobile app in Spanish would be more useful (slide 14) **comscore Syndicated 7
8 HISPANIC SMARTPHONE AND TABLET POPULATION Smartphone ownership among Hispanics has increased 30% over the last year, putting it at nearly 71%. Hispanics are 19% more likely to have a Smartphone device than the average mobile subscriber. Hispanics also slightly surpass non-hispanics in tablet ownership, 60% to 57%, respectively, over last year. Smartphone Ownership Among Hispanics Tablet Ownership Among Hispanics JUNE 2012 JUNE % JUNE 2012 JUNE % 19,062MM 24,833MM 7,351 MM 11,750 MM Source: comscore Syndicated 8
9 HISPANIC INSURANCE SERVICES USAGE ON SMARTPHONES AND TABLETS Hispanics are 92% more likely to access insurance services on their phone than the total mobile audience. With Tablets, Hispanics were 41% more likely to look up insurance information compared to the total tablet audience They are 122% more likely to access this information almost every day. HISPANIC HISPANIC 92% 41% Source: comscore Syndicated 9
10 10 MULTI-PLATFORM VISITATION TO INSURANCE PROPERTIES IN THE US Insurance Services - Multi-Platform Reach June 2013 Unique Visitors (000) PC Both Mobile Progressive Insurance Company Geico USAA.com State Farm Insurance All state insurance Company Liberty Mutual Insurance TOTAL TOTAL TOTAL TOTAL TOTAL TOTAL Source: comscore Syndicated
11 11 CONSIDERATION FACTORS FOR CAR INSURANCE PURCHASE When Choosing an Insurance Policy Coverage Price Recomendation 59% 57% 23% 21% 14% 13% 7% Loyalty to the brand Digital Access Advertising Personal Insurance Agent Which of the following factors would you consider when choosing an auto insurance company/policy? Please select all that apply. Base: Total respondents (n=235)
12 12 PREFERRED METHOD USED WHEN GETTING OR CHOOSING AN INSURANCE POLICY PREFERED DEVICES METHOD To Get an Insurance Quote 50% Visiting an insurance agent 22% Quote on a mobile device or tablet 19% Call a toll free number 5% Quote on a PC/Laptop 4% Other What device/method would you prefer to use when getting an auto insurance quote? Base: Total respondents (n=233) The numbers are base on percentages of cases, not the percentages of responses. Likelihood to Buy Auto Insurance Using a Mobile Device in The Future 53% 5% Likely 42% Somewhat Very Unlikely Unlikely How likely would you be to consider buying an auto insurance policy using your mobile phone/tablet device in the future? Base: Total respondents (n=229)
13 HOW MOBILE DEVICE IS USED TO COMPARE INFORMATION RELATED TO AUTO INSURANCE 23% Locate an Agent 33% Look for Info 24% Get a Quote 41% Other 29% Price Comparation Have you ever used your mobile device to search for the following information related to auto insurance? Please select all that apply. Base: Total respondents (n=225) 13
14 AUTO INSURANCE MOBILE APP USAGE % of respondents who has used a mobile auto insurance app How Mobile App is Used YES 45% Have you ever used a mobile app to? Please select all that apply. Base (1st chart): Total respondents (n=227) NO 55% Usefulness of Mobile App in Spanish 55% Pay Insurance bill 34% Log into existing Policy 13% 20% File an Auto Insurance Claim Other YES 83% N0 DIFERENCE 12% NO 5% Those who have used a mobile app for auto insurance (n=103) If the mobile app was in Spanish would it be more useful? Base (3rd chart): Those who have used a mobile app for auto insurance (n=103) 14
15 ABOUT US ComScore is a leading internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions for our clients to maximize the value of their digital investments. comscore was founded in 1999 by President and CEO Magid Abraham and Chairman Gian Fulgoni and became a public company in June Adsmovil, a Cisneros Interactive company, is the principal mobile ad network in the U.S. Hispanic and Latin America market. It has pioneered the way brands and content owners interact with the Spanish- and Portuguesespeaking audiences in Latin America and the U.S. Hispanic markets via their mobile devices. Adsmovil has developed advertising mobile campaigns and mobile web sites, in addition to providing mobile solutions that enhance the interaction between brands across the Americas, using innovative digital platforms and Latin content to effectively engage consumers in the region. WHAT WE DO? We help agencies, brands and marketers extend their reach to the mobile Hispanic audience. Adsmovil also helps advertisers to create strong brand awareness across our 100% Hispanic Premium Ad Network. Our Network allows our partners to go beyond traditional mobile buys and get the highest quality inventory. In our Network, your message is always where it can command attention. Download the entire info as a PDF Infographic 15
16 THE LATINO MOBILE AD
Online Auto Insurance
Online Auto Insurance Presented to IIABA ACT Susan Engleson, Senior Director September 27, 2013 comscore is a leading internet technology company that provides Analytics for a Digital World NASDAQ SCOR
More informationFuturo Digital LATAM 2014
Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam worldpress@comscore.com
More informationUS DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016
December 2015 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns. We include infographics
More informationThe Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.
The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful
More information2014 Local Business Search Study
2014 Local Business Search Study Prepared by comscore, Inc. comscore, Inc. Proprietary. Agenda 1.Introduction and Methodology 2.Each Device Plays a Different Role in Local Search Tried and true, the PC/Laptop
More informationONLINE AUTOMOBILE INSURANCE REPORT APRIL, 2007
ONLINE AUTOMOBILE INSURANCE REPORT APRIL, 2007 FOR FURTHER INFORMATION, PLEASE CONTACT: KEVIN LEVITT COMSCORE, INC. KLEVITT@COMSCORE.COM 703.438.2384 MEASURING THE DIGITAL WORLD PAGE 1 Introduction to
More informationHispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
More informationVdopia Mobile Insights
The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural
More informationAdobe Digital Publishing Suite, Analytics Service
Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting
More informationState of the U.S. Online Retail Economy in Q4 2011
State of the U.S. Online Retail Economy in Q4 2011 February 2012 Gian Fulgoni, Chairman, comscore, Inc. Andrew Lipsman, VP Industry Analysis, comscore, Inc. Note: A copy of this presentation will be sent
More informationUS Hispanic Marketing Trends - 2015
US Hispanic Marketing Trends - 2015 May 2015 US Hispanic Demographic segment is fast growing and considered one of the most sought after markets The Hispanic American consumer marketplace is growing in
More informationTHE RISE OF THE MOBILE WORLD
THE RISE OF THE MOBILE WORLD Mobile ad spend will surpass desktop spending in just 3 years. 4/18/2014 The mobile audience continues its rapid growth. 250 200 millions US Smartphone & Tablet Users 207.4
More informationBrazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.
Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary
More informationMobile Path to Purchase Study. Understanding Mobile s Role in the Retail Path to Purchase
2013 Mobile Path to Purchase Study Understanding Mobile s Role in the Retail Path to Purchase THE MOBILE INSURANCE USER Mobile and PC are companion tools for insurance complementing each other in different
More informationHispanic Driver s Age Distribution 2009 0.00% 0-4 5-9 10-14 15-17 18-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75+
Overview BehaviorBase AUTO INSURANCE 2 The Hispanic market continues to grow and many auto insurance companies have taken notice as the number of Hispanic drivers explodes. Within the auto insurance industry
More informationHow To Understand The Internet In Latamandorama
Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America
More informationTHE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE.
MOBILE ADVERTISING SOLUTIONS ACROSS THE AMERICAS THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. Media Kit 2013 Brazil ACERCA DE NOSOTROS Adsmovil is a leading
More informationTHE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE.
MOBILE ADVERTISING SOLUTIONS ACROSS THE AMERICAS THE MOBILE AD NETWORK PROVIDING BRANDS A WAY TO REACH LATINO CONSUMERS LIKE NEVER BEFORE. Media Kit 2013 US HISPANIC ACERCA DE NOSOTROS Adsmovil is a leading
More informationUK Digital Market Overview March 2015 Data
UK Digital Market Overview March 2015 Data Your monthly snapshot of digital audience trends If you have any questions, please contact: Taanya Manglik, comscore worldpress@comscore.com Scott Fleming, UKOM
More informationP&C MATRIX INSIGHTS DECK SECOND QUARTER 2015 AUTHOR: KEITH HORBERT PUBLISHED: AUGUST 2015
INSIGHTS DECK SECOND QUARTER 2015 AUTHOR: KEITH HORBERT PUBLISHED: AUGUST 2015 BACKGROUND BACKGROUND As part of our Monitor Services, Corporate Insight provides clients with a quarterly analysis of key
More informationAuto Insurance Mobile Competitive Index KLI Syndicated Report
Auto Insurance Mobile Competitive Index KLI Syndicated Report December, March, June & September THE STATE OF THE INDUSTRY Key Lime Interactive (KLI) has seen substantial enhancements to the mobile offerings
More informationAndroid, Tablets Dominate Q1 Mobile Market
Android, Tablets Dominate Q1 Mobile Market What a difference two years makes. Tablet usage increased 282% between Q1 2011 and Q1 2013, with the number of consumers in the 31 GlobalWebIndex markets using
More informationHow To Get A Bilingual Insurance Quote Online
About We Speak Insurance (Hablamos Seguros ) Our mission is to match Spanish-speaking individuals with bilingual insurance agents who understand their unique needs and truly want their business. --David
More informationNewspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
More informationA Portrait of Today s Tablet User Wave II
A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based
More informationEvolving Digital Metrics The vgrp & improved online campaign measurement. ALEX BANKS, MD Brazil - VP Latin America December 2012
Evolving Digital Metrics The vgrp & improved online campaign measurement ALEX BANKS, MD Brazil - VP Latin America December 2012 comscore is a Global Leader in Measuring the Rapidly Evolving Digital World,
More informationWeight Watchers Digital Overview
Overview WeightWatchers.com WeightWatchers.com is functional, timely, conversational and personalized. It s the online destination for healthy living encouraging members with recipes, fitness and health
More informationOnline Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions
The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of
More informationThe Importance of a Multi-Channel Mobile Marketing Strategy
The Importance of a Multi-Channel Mobile Marketing Strategy Introduction As mobile technologies evolve, consumers are interacting with digital content through new and varied means. With smartphone adoption
More informationMobile Flash Report. Incremental Marketing Opportunities for Advertisers
Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS
More informationMobile Advertising 2012. Duncan Fisher
Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate
More informationGenerations GWI AUDIENCE REPORT SUMMARY Q2 2014
Generations GWI AUDIENCE REPORT SUMMARY Q2 2014 Understanding the digital behaviors and attitudes of the Millennial, Gen X and Baby Boomer Generations 1 INTRODUCTION GWI Audience reports are designed to
More informationHow big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationTable of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity
1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook
More informationSales and Servicing Strategies to Grow Your Agency s Business
About this article: Recent research offers invaluable insights about what drives personal lines consumers to choose particular providers for insurance, what s important to them in making their decisions
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More informationFrom National to Neighbor: How to localize your mobile strategy!
Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy
More informationINSIGHTS FROM OPERA MEDIAWORKS
INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic
More informationapp design & development
FOR MOBILE BUSINESS app design & development SMARTPHONES AND TABLETS App Market Revolution $9B $8B $7B $6B $5B $4B News and Business $3B $2B $1B $0B 2008 2009 2010 2011 2012 2013 2014 From Apple s App
More informationWhat confidence means.
What confidence means. Confidence is knowing I can find the right car and the right dealer at Cars.com. Confidence is knowing Cars.com will deliver ready-to-buy shoppers to my dealership. Get Cars.com
More informationTHE MOBILE INTERNET CONSUMER INDIA 2013 AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS
THE MOBILE INTERNET CONSUMER INDIA 2013 AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS Preface The Mobile Internet Consumer - India 2013 report produced by MMA & Vserv.mobi addresses the audience insights
More informationLeading Edge: Mobile Advertising
Leading Edge: Mobile Advertising Thank you to our sponsor and to our host Speakers Megan Brownlow, Executive Director, PricewaterhouseCoopers Carolyn Bollaci, Country Manager, AU & NZ, MediaMind Paul Fisher,
More informationDigital Advertising Report. Adobe Digital Index Q1 2015
Digital Advertising Report Adobe Digital Index Q1 2015 Table of contents Social 3. Overview 4. Social streaming apps 5. Social branded post 6. Social impressions 7. Social interaction rate by industry
More informationThe Mobile Retargeting Strategy Guide
The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share June 2014 Executive summary Today s consumers regularly shift between desktop, mobile,
More informationHow Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!
How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA
More informationMOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved
February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and
More informationBuild Your Credit Union s Insurance Business with Affinity Marketing
Annual Convention and Exposition Build Your Credit Union s Insurance Business with Affinity Marketing May 16, 2013 10:00 11:15 a.m. Facilitated by Stephen Arnold Sponsored by www.mcul.org INTRODUCTION
More informationMobile Advertising! Marketplace Report 2012 Q4
Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from
More informationNew Data Sources & Auto Insurance Shopping Greg Flemming Lightspeed Research Financial Services Group
New Data Sources & Auto Insurance Shopping Greg Flemming Lightspeed Research Financial Services Group Car Shopping Isn t What It Used To Be... And Neither is Shopping for Auto Insurance Insurers are not
More informationEighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry July 2014 FOR FURTHER INFORMATION, PLEASE CONTACT: John Mangano comscore, Inc. +1 (703) 438-2358 jmangano@comscore.com
More informationMobile Barometer Q1 2013 EU5. comscore, Inc. Proprietary. 1
Mobile Barometer Q1 2013 EU5 1 Contents Foreword Summary UK Germany France Italy Spain Appendix Subscription 2 Foreword The end of 2012 marked a milestone for mobile device ownership as for the first time
More information2010-2011 Mobilozophy L.L.C. All Rights Reserved
Published by: Mobilozophy LLC 13119 Linebaugh Ave. Suite 102 Tampa, FL 33626 Toll Free: Fax: 813.448.1053 Copyright 2011 No part of the contents of the publications may be reproduced or transmitted in
More informationMOBILE ADS. HUNT Mobile Ads Traffic Q2-2011
HUNT Mobile Ads Traffic Q2-2011 Report #2-2011 Intro Continuing with the quarterly reports from HUNT Mobile Ads, the leading mobile advertising network in Latin America and the Spanish speaking markets,
More informationMobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings
INDUSTRY INSIGHT GUIDE Mobile Marketing How to Get Your Share of $8 Billion in Mobile Bookings Inside How to boost direct bookings Why you need a mobile-friendly site Pros & cons of mobile websites Pros
More informationU.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
More informationUnraveling the Cord: What you need to know about Mobile Marketing. We are your Mobile Marketing Partner
Unraveling the Cord: What you need to know about Mobile Marketing 1 It s a pleasure to meet you! 2 Join Us @brandonvision @vestamobile vestamobiletv Facebook.com/vestamobile 3 Agenda 1. What is mobile
More informationLMX Reports: The Tablet Computer
LMX Reports: The Tablet Computer August, 2011 Excerpts for Review LMX Longitudinal Media Experience For the past three years, LMX has been the only syndicated single-source media diary examining when,
More informationChoosing Your ILS Partners. Making the Most of Your Online Advertising Budget
TM Choosing Your ILS Partners Making the Most of Your Online Advertising Budget Choosing Your ILS Partners Making the Most of Your Online Advertising Budget CONTENT Traffic and Leads... 1 User Experience...
More informationWhat is Driving Rapid Growth in the Australian Mobile Advertising Market?
What is Driving Rapid Growth in the Australian Mobile Advertising Market? Author: Phil Harpur Published: 10 Dec 2013 Key Takeaway The Australian mobile advertising market grew very strongly during 2013
More informationHOLIDAY HOT SHEET H I S P A N I C S H O P P E R S
HOLIDAY HOT SHEET H I S PA N I C S H O P P E R S 2013 Holiday hot sheet: Insights for the holiday marketer As marketers seek to connect with their customers during the largest consumer spending season
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile
More informationmedia kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network
media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key
More informationIAB Mobile Marketing Center of Excellence Apps and Mobile Web:
IAB Mobile Marketing Center of Excellence Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin 16 December 2014 Introduction Agenda Where Mobile Users Spend Their Time Explaining the App
More informationAdobe Digital Publishing Suite, Analytics Service
Adobe Digital Publishing Suite, Analytics Service Optimize editorial and advertising content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard base-level analytics
More informationAuto Insurance Mobile Competitive Index KLI Syndicated Report
Auto Insurance Mobile Competitive Index KLI Syndicated Report December, March, June & September THE STATE OF THE INDUSTRY Key Lime Interactive (KLI) has seen substantial enhancements to the mobile offerings
More informationWhat is online? Offline?
Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles
More informationMaria Knight Director, Online Strategies. RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013
Maria Knight Director, Online Strategies RBFF Quarterly Webinar Series - Mobile Marketing August 28, 2013 WHAT WE WILL REVIEW Mobile Marketing defined 2013 Mobile Landscape What it means to be mobile friendly
More informationSPECIAL THANKS TO Two things to keep in mind when
SPECIAL THANKS TO Two things to keep in mind when considering key targets for mobile marketing. First is that Hispanics adopt tech products at a higher rate than the general market. Consequently, they
More information2014-2015 EDITION MOBILE MATTERS: THE IMPACT OF MOBILE FRONTSTREAM NONPROFIT TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.
2014-2015 EDITION FRONTSTREAM NONPROFIT MOBILE MATTERS: THE IMPACT OF MOBILE TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.COM FUNDRAISING ON FACEBOOK FUNDRAISING ON FACEBOOK Page 2 MOBILE
More informationCapturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity
More informationThe Mobile Retargeting Strategy Guide
The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share Executive summary The greatest challenge for marketers right now: reaching targeted
More informationCOMMERCE SNAPSHOT. October 2015
October COMMERCE SNAPSHOT Mobile commerce, and even digital commerce as a whole, still accounts for a small slice of total retail sales in the US. But far more sales are influenced somehow by digital and
More informationMeasuring the online experience of auto insurance companies
AUTO INSURANCE BENCHMARK STUDY Measuring the online experience of auto insurance companies Author: Ann Rochanayon Sr. Director of UX/CX Research at UserZoom Contents Introduction Study Methodology Summary
More informationPPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising
PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why
More informationPearson Student Mobile Device Survey 2015
Pearson Student Mobile Device Survey 2015 National Report: College Students Report date: Revised June, 2015 Conducted by Harris Poll This report contains public findings Table of Contents Background &
More informationWalmart Global ecommerce. Neil Ashe, President and CEO
Walmart Global ecommerce Neil Ashe, President and CEO 1 2 One customer, One Walmart Global ecommerce - building to win ecommerce Sites and Operations Global Technology Platform New Capabilities: Online,
More informationthe new MOBILE MANTRA_ Setting mobile strategies based on insights, not intuition
the new MOBILE MANTRA_ Setting mobile strategies based on insights, not intuition The New Mobile Mantra: Acquire, Engage, Elevate Mobile moves too fast to spend time throwing your strategy against the
More information2013 MORTGAGE CONSUMER SURVEY
2013 MORTGAGE CONSUMER SURVEY Everything you need to open new doors Key Findings from the 2013 Mortgage Consumer Survey Mortgage consumers use a variety of on-line tools and mobile apps when looking for
More informationWhite Label Reseller Program
White Label Reseller Program www.ireachapps.com/reseller 1 Start Your Own Mobile App Company ireach Apps is making mobile apps affordable and simple for small businesses. We re a do-it-yourself iphone,
More information2014 Consumer Insights Report for REALTORS
2014 Consumer Insights Report for REALTORS Canada s Leading Real Estate Website REALTOR.ca and associated apps are Canada s leading source for real estate listings from REALTORS with more than 256 million
More informationNumbers, please: Uses and Misuses of Online-Survey Panels in Digital Research Gian Fulgoni Journal of Advertising Research Vol. 54, No.
Numbers, please: Uses and Misuses of Online-Survey Panels in Digital Research Gian Fulgoni Journal of Advertising Research Vol. 54, No. 2, 2014 Title: Numbers, please: Uses and Misuses of Online-Survey
More informationMonetizing tablets and smartphones with advertising
WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation
More informationThe Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis
Dedicated to representing the highest standards in Internet publishing The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis Conducted in partnership with June 2004 Table of Contents General Information:
More informationAfrican American Shopper Analysis
African American Shopper Analysis 2013 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions,
More informationMOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION
2014 MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION Overview Advertisements are an essential part of marketing. Through ads we can raise awareness, inform consumers, offer deals, and drive shoppers in
More informationSouth African Social Media Landscape 2014
www.worldwideworx.com www.fuseware.net South African Social Media Landscape 2014 Executive Summary Facebook leads SA social media up Mxit maintains social loyalty Contents Obtaining the report Facebook
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationAdobe 2012 Mobile Consumer Survey Results
Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best
More informationLeveraging Mobile Health Technology for Patient Recruitment: An Emerging Opportunity
Leveraging Mobile Health Technology for Patient Recruitment: An Emerging Opportunity In Introduction The adoption of mobile devices smartphones and electronic tablets is proceeding at an astounding pace.
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More information2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report
2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report The Ipsos Canadian Inter@ctive Reid Report Since 1995, the Ipsos Canadian Inter@ctive Reid Report has been monitoring Canadian Internet
More informationOnline Auto Insurance Report
Online Auto Insurance Report April 2009 FOR FURTHER INFORMATION, PLEASE CONTACT: Susan Engleson comscore, Inc. 703-438-2109 sengleson@comscore.com 2009 comscore, Inc. Contents Introducing comscore Online
More informationKey Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio
Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationScorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )
DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting
More informationMobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
More informationMobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com
Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers
More informationHow do you compare with mobile leaders? Adobe Mobile Marketing Survey
How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy
More informationProposed services for SPIR in Czech Republic Unified Digital Measurement
Proposed services for SPIR in Czech Republic Unified Digital Measurement Paul Goode, Head of Industry Relations Renata Tagg, Director of Operations Chiara Galli, Head of EU Client Service Agenda comscore
More information