SPECIAL THANKS TO Two things to keep in mind when

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "SPECIAL THANKS TO Two things to keep in mind when"

Transcription

1

2 SPECIAL THANKS TO Two things to keep in mind when considering key targets for mobile marketing. First is that Hispanics adopt tech products at a higher rate than the general market. Consequently, they are more likely to have mobile devices and spend significantly more time on them as they connect with family and friends here and in home countries. The second point is one that is a key growth driver. Hispanics of every segment are growing at a faster rate than the general market. That includes adults, kids, teens, men or women. Compare the 15% growth of Hispanic Millennials between 2006 and 2011 to the 1% growth of Non- Hispanic year olds. You would rightly conclude that Hispanics are a big part of the mobile market today AND tomorrow. Roberto Orci, Chair of AHAA and CEO of Acento Advertising "Hispanic consumers are fast and furious adopters of new technology, especially mobile devices, apps and content. What started out as a convenient way to pick out a movie or a place to eat, is evolving into something much more. Hispanics want to engage in a mobile experience that empowers them and gives meaning to their authentic voice. This is especially true of young Hispanics who want to change the conversation and influence the brands that they build relationships with - and mobile technology is their medium of choice." Glenn Llopis CEO, Center for Hispanic Leadership "Mobile is the new frontier for marketing to Latinos because Hispanics are not only huge early adopters of technology but virtually all smartphones today even the cheapest ones - are powerful computers. The age of the iphone is all about constant connectivity and engagement and that trend plays well to Latinos' natural tendency to be ultra social." Manny Ruiz, Chairman, Hispanicize

3 App Spending INSERT TOC PAGE Executive Summary... 1 Methodology... 1 Zpryme Hispanic Insights Practice... 1 Top 12 Major Findings... 3 Overall Survey Results... 4 Respondent Gender and Age... 4 Education... 4 Household Income... 4 Location of Respondents... 5 Primary Residence... 5 Generation... 5 Language Spoken at Home... 5 Online Activities... 6 Internet Usage... 6 Language Used on Internet... 6 Device Used to Connect to the Internet... 7 Online Spending... 7 Online Purchasing Factors... 7 Smartphone Type... 8 Most Recent App Purchased Time Most Recent App Was Purchased GPS Usage Mobile Device Ownership Mobile Device Likely to Purchase Tablet Activities Cause to Change Device Brands Social Networks Used Device Used to Access Social Networks Daily Deal Usage Preferred Method to Access Entertainment Live Streaming Sports on Mobile Device Online Advertising Viewership News Updates Cross Tabulations Age Analysis Gender Analysis Generation Analysis Education Level Analysis Summary Time Spent on Mobile Phone... 8 Mobile Phone Communication Preference... 8 Mobile Phone Availability... 8 Smartphone Internet Access... 9 Next Mobile Phone to Purchase... 9 Mobile Apps Purchased... 9 Mobile App Language Number of Apps Owned... 10

4

5 Executive Summary Hispanics of every segment are growing at a faster rate than the general market... you would rightly conclude that Hispanics are a big part of the mobile market today and tomorrow. - Roberto Orci, Chair AHAA (The Association of Hispanic Advertising Agencies) 1 Mobile devices are ubiquitous, particularly with Hispanics. Companies that do not have a well-defined Hispanic mobile strategy are destined to lose out on the most brand-cognizant and more importantly connected U.S. demographic. Like no other group before them, Zpryme s 2012 Hispanic Mobile Consumer Trends Study reveals that Hispanics are poised to drive a significant share of the demand for mobile technology in the U.S. Over the next five years, Hispanics will increasingly influence mobile technology markets in the U.S., and by 2017 Zpryme predicts that one out of every five tablets and smartphones in the U.S. will be purchased by Hispanics. As more Hispanics embrace mobile technologies, they will also spur demand for innovative content, new media, and advertising to meet their diverse set tastes and preferences. The metric for success to a Hispanic mobile advertising campaign done right will not be measured by followers and likes, but by brands that monitor the meaningful pulse of their culture and technology adoption. It s clear that Hispanics will play a key role in defining the convergence of our digital and offline worlds. 1 Roberto Orci, Chair of AHAA and Acento Advertising noted to Zpryme in April Methodology A survey was administered via the internet to a representative sample of 504 adult Hispanics between 18 and 70 years old in December of This report will provide a descriptive frequency for each of the items and then explore some selected crosstabs. The demographic responses for age, gender, income level, education level, generation, and primary language will be examined in their relationships with mobile device usage, social media usage, online spending, device purchases, and daily deals. A brief summary will conclude the report. Zpryme Hispanic Insights Practice Hispanics are comprised of many races and nationalities, speak several languages and span the socio-economic spectrum. Irrespective of language or national origin, they share many commercially appealing traits: they are younger, open to new brand opportunities, upwardly mobile, and eager to embrace the "American experience. Zpryme s Hispanic Insights practice helps clients better understand and engage this diverse group during all phases of integration. In addition to helping clients reach Hispanics during the early (typically non-english) phases of their American experience, we also help clients better engage Hispanics as they integrate with mainstream America by appealing to the new-world values we all share. The values and aspirations of Hispanics bind them to each other and to all other Americans as well. In fact, they are just as influenced by American culture as they are by their countries of origin. So rather than representing a new culture, Hispanics simply reflect a continuation of the American story and character. In short, understanding where and how to appeal Hispanics is no longer just about appealing to particular ethnicities, it's quickly becoming key to understanding the mainstream American consumer as well. 1

6 Top 12 Major Findings 1 Tablet users ranked games as their most frequent activity as 74.3% said they used their tablet for gaming. Other notable tablet activities included social networking (55.4%), internet purchases (36.6%), and paying bills (26.7%). 5 Although 27.4% said they currently used an Android smartphone, 31.3% said their next smartphone purchase would be an iphone. Only 9.6% said their next smartphone purchase would be an Android. 9 Four out of ten (42.) said they spend $26 to $100 on their internet purchases. 2 Just over half (53.) preferred to get their entertainment on a mobile device (laptop/pc, cell phone, or tablet). The remaining 47. said they preferred to get their entertainment on their T.V. 6 One out of five (19.8%) preferred to access social networks on their smartphone. 10 The amount spent per mobile app was $2.00 or less for a large group (70.8%) of the sample, with almost half (48.8%) spending less than $1.00. Nearly half (48.3%) said they have purchased game apps. 3 Six out of ten (63.4%) spent at least three hours per day on the internet, while four out of ten (41.) spent at least three hours per day on their mobile phone. 7 Females were more likely than males to use Facebook (82. versus 73.3% for males) and the daily deal site Groupon (45. versus 32. for males). 11 The youngest Hispanics (18 25 years old) were more likely than any other age group to use mobile devices of any type and were most likely to purchase new devices in the next 6 months. 4 When it comes to mobile device brand loyalty, only a small percentage (12.3%) said they would not change mobile device brands for any reason. 8 Nearly one out of four (24.2%) own 20 or more mobile apps. 12 Hispanics with a Bachelor s degree or higher were significantly more likely to own a tablet than Hispanics without a Bachelor s degree. 3

7 Overall Survey Results Respondent Gender and Age The sample included 504 people (females 57.5% and males 42.5%) who ranged in age from 18 to 70, with the two largest groups being (36.6%) and (22.5%) and an average age of 33.4 years. Education More respondents reported to have had some college (38.7%) than any other group, with 26. saying a high school diploma/ged, 16.4% with a baccalaureate degree, 9.8% a graduate degree, 4.9% less than high school, and 4.1% a professional degree. 5 What is your education level? Source: Zpryme, Figure: What is your gender? Source: Zpryme, Figure: % % % 1 4.9% 16.4% 9.8% 4.1% 1 Less than high school High school diploma/ged Some college Baccalaureate degree Graduate degree Professional degree Male Female Household Income % What is your age? Source: Zpryme, Figure: 2 Household annual income spanned from less than $20,000 to over $200,000, with the largest group (25.) saying they earned $30,001 to $50,000 per year % 22.5% 3 25% 19.8% 18.4% What is your household income? Source: Zpryme, Figure: % % 8.8% 4.3% 15% % Less than $20,000 $20,001 to $30,000 $30,001 to $50,000 $50,001 to $75,000 $75,001 to $100,000 $100,001 to $200, % Over $200,000 4

8 Location of Respondents Responses were received from 42 states, the District of Columbia, and American territories. The top five states for Hispanics in this sample were: California (24.3%), Texas (14.1%), Florida (11.), New York (8.6%), and Illinois (3.9%). These five states totaled 61.9% of the sample. Primary Residence The primary residence for this sample was: own/buying a single family residence (40.8%), renting/leasing an apartment (38.4%), living with relatives/friends (14.5%), or own/buying a condo (6.3%) % Own/buying a single family residence What is your primary residence? Source: Zpryme, Figure: 5 6.3% Own/buying a condo 38.4% Renting/leasing an apartment 14.5% Living with relatives/friends Generation Of those who self-identified as Hispanic, 41.6% were third generation, 37.3% were second generation, and 21.2% were first generation. Fully 78.9% were born in the U.S % Language Spoken at Home 37.3% 41.6% The primary language that was spoken in their homes was: Spanish and English equally (34.3%), English only (28.8%), mostly English (24.9%), mostly Spanish (8.2%), and Spanish only (3.7%). 4 3 First generation Hispanic (born in a foreign country) What generation are you? Source: Zpryme, Figure: 6 Second generation Hispanic (parents born in a foreign country) What generation are you? Source: Zpryme, Figure: % Third generation or more Hispanic (my grandparents or great grandparents were born in a foreign country) 24.9% 28.8% 1 3.7% 8.2% Spanish only Mostly Spanish Spanish and English equally Mostly English English only 5

9 Online Activities Online activities, in descending order of frequency, were: (83.8%), social networking (66.5%), videos and music (54.), searching (52.4%), pay bills (48.9%), research topics of interest (48.7%), online gaming (46.), purchase products (44.4%), instant messaging (31.3%), get free products/services (29.5%), enter sweepstakes/contests (29.4%), pursue classified/auctions (18.8%), and blogging (14.9%). Internet Usage Their internet/ daily usage was: 3 5 hours (35.9%), 1 2 hours (28.6%), 6 8 hours (14.3%), over 8 hours (13.3%) and less than one hour (7.8%). Over six out of ten (63.5%) spent at least three hours per day on the internet/ . 4 What is your internet daily usage? Source: Zpryme, Figure: % What are your main activities when you go online? Source: Zpryme, Figure: % 83.8% 14.3% 13.3% Social Networking 66.5% 1 7.8% Videos and Music Search Pay bills % 48.9% Less than one hour 1 2 hours 3 5 hours 6 8 hours Over 8 hours Research topics or products of interest 48.7% Language Used on Internet Online Games 46. Purchase Products 44.4% Instant Messaging 31.3% Free products/services 29.5% Enter sweepstakes/contests 29.4% Classified/Auctions 18.8% Blogging 14.9% Other 4.1% Communication on the internet was primarily in English (80.8%) % How do you communicate on the internet? Source: Zpryme, Figure: % 15.7% Primarily English Primarily Spanish About half in English and Spanish 6

10 Device Used to Connect to the Internet For the type of internet connection, the sample reported: laptop most often (70.7%), followed by desktop PC (59.1%), smartphone (41.3%), and tablet (18.7%) How many types of internet connection do you use? Source: Zpryme, Figure: % 59.1% 41.3% Online Purchasing Factors The answers to what has most influenced them to purchase online were: price (44.2%), website reliability (17.9%), product/service variety (16.7%), user feedback (9.6%), and website quality (8.6%) What factors most influence your online purchases? Source: Zpryme, Figure: % 18.7% Desktop PC Laptop computer Tablet Smartphone % 17.9% Variety of products Website reliability Price 8.6% 9.6% Quality of website Feedback of users 3. Other Online Spending Online spending was: $25 or less (15.9%), $26 to $100 (42.), $101 to $250 (16.9%), $251 to $500 (10.2%), $501 to $1,000 (2.6%), and over $1,000 (1.8%). 5 4 What range amounts are your internet purchases? Source: Zpryme, Figure: % 16.9% 10.2% $25 or less $26 to $100 $101 to $250 $251 to $500 $501 to $ % 1.8% Over $ % I don t purchase on the internet 7

11 Smartphone Type When asked what type of smartphone they have, respondents said Android (27.4%), Apple (20.9%), and Blackberry (7.4%) % What type of smartphone do you have? Source: Zpryme, Figure: % % 6.1% 11.2% Mobile Phone Communication Preference Hispanics preferred to communicate on their cell phone: about half by texting and half by talking (40.4%), by texting (28.6%), or by talking (26.5%) % How do you communicate on your cell phone? Source: Zpryme, Figure: % 40.4% Apple Android Blackberry Nonsmartphone No cell phone Other 1 By texting By talking About half by texting and half by talking 4.5% Don t have a cell phone Time Spent on Mobile Phone Four of ten (41.) spent at least three hours per day on their phone. 4 3 How much time do you spend on your phone per day? Source: Zpryme, Figure: % 30.1% 25.3% Mobile Phone Availability Hispanics were asked about cell phone availability and responded that: my cellphone is nearby and on call 24/7 (41.1%), is always nearby but not on call 24/7 (36.4%), or is not always nearby (16.4%). 5 4 Cell Phone Access Source: Zpryme, Figure: % 41.1% 1 8.4% 7.3% % Less than one hour 1 2 hours 3 5 hours 6 8 hours Over 8 hours 1 6.1% Don t have a cell phone Is not always nearby Is always nearby but not on call 24/7 Is always nearby and on call 24/7 8

12 Smartphone Internet Access Among smartphone users, respondent preferences for using their smartphone for an internet connection was: some of the time (31.8%), most of the time (22.9%), all of the time (22.6%), very little of the time (12.7%), or none of the time (10.). Nearly half (45.6%) said most or all of the time. Mobile Apps Purchased The sample indicated which types of apps they had bought for their mobile devices and their responses were: games (48.3%), songs (41.3%), tie between navigation and news (each 23.6%), books (22.6%), health and fitness (16.9%), sports (15.5%), travel (13.6%), and finance (12.4%). 4 3 What is your preference for your using your smartphone as an internet connection? Source: Zpryme, Figure: % 22.9% 31.8% Games What type of mobile apps have you purchased? Source: Zpryme, Figure: % % 10. Songs News 23.6% 41.3% All of the time Most of the time Some of the time Very little of the time None of the time Navigation 23.6% Next Mobile Phone to Purchase Books 22.6% A last question asked what type of cell phone their next one would be. The Apple iphone was the most popular choice by far at 31.3%, indicating their next phone would be an iphone. iphone What type of mobile phone will be your next one? Source: Zpryme, Figure: % Health and fitness Sports Travel 13.6% 16.9% 15.5% Adroid 9.6% Finance 12.4% Smartphone 6.3% Don't know 6.2% Blackberry 3.6% HTC 3. Droid 2.6%

13 Mobile App Language These apps were: primarily in English (84.1%), about half in English and half in Spanish (12.8%), and primarily in Spanish (3.1%) % Number of Apps Owned When asked how many apps they own, responses were: none (22.4%), 1 5 (19.3%), 6 10 (16.5%), (17.5%), (11.4%), (5.7%), and over 50 (7.1%). Over half (58.2%) of the respondents owned at least six or more apps. 25% 15% 1 5% 19.3% What language are your mobile apps in? Source: Zpryme, Figure: % 12.8% Primarily in English Primarily in Spanish About half in English and Spanish How many mobile apps do you own? Source: Zpryme, Figure: % 17.5% 11.4% 5.7% 7.1% 22.4% Over 50 None App Spending The cost of apps was $2.00 or less for a large group (70.8%) of the sample, with almost half (48.8%) spending less than $ % Less than $ % Most Recent App Purchased The most recent app purchase was for: games (41.6%), songs (25.6%), books (9.3%), news (5.1%), health and fitness (4.9%), navigation (4.5%), sports (3.9%), travel (2.8%), or finance (2.2%). Games Songs Books News Health and fitness Navigation Sports Travel Finance How much do you spend on a single app? Source: Zpryme, Figure: % $ $2.00 $ $5.00 $ $ % 2.8% 2.2% 5.1% 4.9% 4.5% 9.3% 25.6% 3. $ $ % 1.2% $ $20.00 What type of app was your most recent purchase? Source: Zpryme, Figure: % Over $

14 Time Most Recent App Was Purchased And their most recent app was purchased: this week (31.4%), last week (13.2%), two weeks ago (6.5%), three weeks ago (5.7%), one month ago (7.5%), two months ago (3.8%), three to six months ago (3.8%), six months to one year ago (2.2%), or over one year ago (5.1%). Nearly six of ten (56.8%) had app purchases with the last month. When was your most recent purchase? Source: Zpryme, Figure: 25 GPS Usage This week Last week One month ago Two weeks ago Three weeks ago Over one year ago Three to six months ago Two months ago Six months to one year 2.2% 5.1% 3.8% 3.8% 6.5% 5.7% 7.5% 13.2% 31.4% The majority (52.) used their phone s GPS for directions Do you use your phone's GPS for directions? Source: Zpryme, Figure: % 19.9% Yes No Don't have a phone with GPS Mobile Device Ownership The types of mobile devices these respondents own were: laptop (69.7%), smartphone (51.5%), ipod (41.8%), tablet (18.8%), netbook (14.1%), and e-reader (11.1%). Another 11.1% of the sample said they didn t own a mobile device % 51.5% 41.8% Mobile Device Likely to Purchase 18.8% 14.1% 11.1% 11.1% Over the next 6 months, Hispanics indicated they were most likely to purchase smartphones, laptops, tablets, and ipods. 3 1 What type of mobile device(s) do you own? Source: Zpryme, Figure: 27 Laptop Smartphone ipod (MP3 player) 24.1% 21.1% Tablet Netbook E-reader None Mobile Device 'Very Likely' to Purchase in the next 6 months Source: Zpryme, Figure: % 17.3% Smartphone Laptop Tablet ipod (MP3 player) 11.6% 10.6% E-reader Netbook 11

15 Tablet Activities Those who reported using a tablet noted activities of: games (74.3%), internet search (66.3%), (66.3%), social networking (55.4%), play music (52.5%), purchase/shop (36.6%), use GPS (30.2%), pay bills (26.7%), and blog (8.9%). Games What activities do you use your tablet for? Source: Zpryme, Figure: % Cause to Change Device Brands What would cause them to change the brand of their devices revealed: cheaper price (34.1%), better quality (25.2%), more functions (15.2%), nothing (12.3%), better customer service (8.7%), or more service area (4.2%). Interestingly, brand loyalty exists only for a very small percentage, 12.3% % What would cause you to change brands of your mobile device(s)? Source: Zpryme, Figure: % % Internet search Social networking 55.4% 66.3% % 8.7% 4.2% 12.3% Play music 52.5% Internet purchases 36.6% GPS 30.2% Pay bills 26.7% Blog 8.9% Cheaper price More functions Social Networks Used Better customer service More service area Better quality I wouldn t change for any reason The top five social networks used for the entire sample were Facebook (79.4%), Twitter (29.), MySpace (23.4%), Google+ (19.2%), and Linkedin (12.3%). Facebook Twitter Myspace Google Plus+ Do not use social networks Linkedin MyLife Ning Friendster Badoo Meetup What types of social networks do you use? Source: Zpryme, Figure: % 19.2% 14.3% 12.3% % 3.2% % 79.4%

16 Device Used to Access Social Networks The method most often used to access social networks was: laptop (36.3%), desktop PC (25.2%), smartphone (19.8%), tablet (3.4%), and netbook (1.) % Daily Deal Usage 36.3% 3.4% 19.8% The popularity of daily deal site usage was: Groupon (40.4%), LivingSocial (25.7%), Eversave (10.2%), DealOn (9.), Travelzoo (7.6%), DailyDealster (6.8%), BuyWithMe (6.4%), Tippr (5.), and KGB Deals (4.6%). Which daily deal sites do you visit? Source: Zpryme, Figure: % Desktop PC Laptop Tablet Smartphone Netbook I do not use social networks None of the above Groupon LivingSocial Eversave DealOn TravelZoo DailyDealster BuyWithMe Tippr KGB Deals How do you access social networking sites? Source: Zpryme, Figure: % 7.6% 6.8% 6.4% 10.2% % 40.4% 45. Preferred Method to Access Entertainment The respondents said they preferred to get entertainment: on my TV (47.), on my laptop/pc (34.6%), on my cellphone (12.1%), or on my tablet (6.3%) % 6.3% Live Streaming Sports on Mobile Device 34.6% 47. While over half (54.3%) said they didn t view live streaming sports on a mobile device, 10.5% said they did daily, 18. said once or twice per week, 10.7% said once or twice per month, and 6.5% said once or twice per year How do you prefer to get entertainment? Source: Zpryme, Figure: 34 On my cell phone On my tablet On my laptop/pc On my television How often do you view live streaming sports on your mobile device? Source: Zpryme, Figure: % 10.5% Daily 18. Once or twice per week 10.7% Once or twice per month 6.5% Once or twice per year Not at all 5% 1 15% 25% 3 35% 4 45% 5 13

17 Online Advertising Viewership When asked how often they checked out online advertising, respondents said: never (17.1%), seldom (40.5%), half the time (26.6%), or almost always (15.9%). How often do you click on online advertising? Source: Zpryme, Figure: % % 15.9% 17.1% 1 Almost always About half the time I seldom click on online advertising Never News Updates The respondents said they check for news updates: throughout the day (37.5 %), in the morning before work (26.9%), in the evening after work (23.1%), or during work hours (12.5%). 4 How often do you click on online advertising? Source: Zpryme, Figure: % % 23.1% 12.5% 1 In the morning (before work hours) During work hours In the evening (after work hours) Throughout the entire day 14

18 Cross Tabulations Four demographic items (age, gender, generation, and education) were used to investigate their relationships with the outcome variables of: table and smartphone device usage, social media (Facebook) usage, daily deal (Groupon) usage, game and song mobile app purchases, and tablet and smartphone purchase. Cross Tabulation Summary Table by Outcome Variable and Demographic Group (Data are Percent of Each Demographic Group) Device Ownership Mobile Apps Purchased Demographic Group Tablet Smartphone Games Songs Facebook Use Likely to Purchase Device in Next 6 Months Groupon Use Tablet Smartphone Age % 58% 57% 5 85% 42% 29% % 31% 13% 59% 33% 11% 9% Gender Female 18% 52% 49% 44% 82% 45% 51% 56% Male 49% 47% 47% 73% 32% 57% 63% Generation 1st 18% 5 48% 38% 81% 42% 3 26% 2nd 23% 51% 53% 47% 78% 45% 18% 26% 3rd or more 16% 52% 44% 37% 78% 34% 12% Education Less than high school 12% 28% 32% 4 56% 8% 24% High school diploma/ged 15% 44% 54% 42% 8 35% 21% 23% Some college 17% 53% 43% 38% 82% 36% 17% 21% Baccalaureate degree 24% 62% 49% 44% 76% 5 18% 23% Graduate degree 26% 48% 48% % 12% 3 Professional degree 29% 62% 71% 52% 62% 62% 33% 38% Source: Zpryme, Table 1 15

19 Age Analysis Age groups were divided into two categories: and Overall, the younger age group (18 40) was more likely than the older age group (41 70) to use a tablet and a smartphone. The younger group was also significantly more likely to have purchased game and song mobile apps. Facebook and Groupon usage was significantly higher among younger Hispanics. However, there was a smaller variance in the proportion of younger Hispanics who used Groupon (42% for the younger group vs. 33% of the older group). The younger age group was more likely than the older age group to purchase both a tablet and smartphone over the next six months. Over the next six months, the younger group was more likely to purchase a smartphone than a tablet. However, the older age group was slightly more likely to purchase a tablet than a smartphone Tablet and Smartphone Ownership by Age Group Source: Zpryme, Figure: 38 22% 57% Tablet Games 7% 58% 31% Smartphone Mobile Game and Song App Purchases by Age Group Source: Zpryme, Figure: % 5 42% Songs Facebook Groupon % Facebook and Groupon Usage by Age Group Source: Zpryme, Figure: 40 85% 33% 4 Tablet and Smartphone Likely to Purchase by Age Group Source: Zpryme, Figure: 41 29% 11% 9% Tablet Smartphone

20 Gender Analysis No notable differences between males and females were observed in ownership of a tablet or smartphone, and with regard to the purchase of game or song mobile apps. Nearly nine percent more females (82. versus 73.3% for males) use Facebook. Females were more likely than males to use the top daily deal site Groupon. More males than females expect to purchase tablets (57% versus 51% for females) and smartphones (63% versus 56% for females) Tablet and Smartphone Ownership by Gender Source: Zpryme, Figure: 42 52% 49% 18% 49% Tablet Games Female Smartphone Male Mobile Game and Song App Purchases by Gender Source: Zpryme, Figure: 43 47% 47% 44% Female Facebook Female Male 45% Songs Facebook and Groupon Usage by Gender Source: Zpryme, Figure: 44 82% 73% Male Groupon 32% Tablet and Smartphone Likely to Purchase by Gender Source: Zpryme, Figure: 45 51% 57% 56% 63% Tablet Female Smartphone Male 17

21 Generation Analysis Tablet and Smartphone Ownership by Generation Source: Zpryme, Figure: 46 Three generation groups were examined: first generation (those born in a foreign country), second (those whose parents were born in a foreign country), third (those whose grandparents were born in a foreign country). This section will refer to these categories as first, second, and third % 23% Tablet 16% 5 51% Smartphone 52% Compared to the first and third generation, the second generation was more likely to own a tablet. Across generations, there were no notable differences in smartphone ownership st 2nd 3rd or more Mobile Game and Song App Purchases by Generation Source: Zpryme, Figure: 47 53% 48% 47% 44% 38% 37% Compared to the first and third generation, the second generation was more likely to have purchased game and song mobile apps. Games 1st 2nd 3rd or more Songs Across generations, there were no notable differences in Facebook usage Facebook and Groupon Usage by Generation Source: Zpryme, Figure: 48 81% 78% 78% Interestingly, a larger proportion of first generation and second generation Hispanics use Groupon (vs. third generation Hispanics). Compared to the second and third generation, the first generation was more likely to have purchase a tablet in the next six months. First and second generation Hispanics were slightly more likely than third generation Hispanics to purchase a smartphones over the next six months. Second and third generation Hispanics were more likely to purchase a smartphone than a tablet over the next six months % 45% Facebook 34% 42% 1st 2nd 3rd or more 3 18% 12% 45% Groupon 26% 26% 34% Tablet and Smartphone Likely to Purchase by Generation Source: Zpryme, Figure: 49 Groupon Tablet Smartphone 1st 2nd 3rd or more 18

22 Education Level Analysis Six categories of education level were investigated: less than high school, high school diploma/ged, some college, baccalaureate degree, graduate degree, and professional degree. Overall, Hispanics with a Bachelor degree or higher were more likely to own both a tablet and smartphone. Professional degree holders were most likely to have purchased game and song mobile apps. Facebook usage was lowest among Hispanics with less than a high school education and among Professional degree holders. Hispanics with a Bachelor degree or higher were more likely to use Groupon. Over the next six months professional degree holders were more likely than any other education level to purchase a tablet and smartphone Tablet and Smartphone Ownership by Education Source: Zpryme, Figure: 50 24% 26% 29% 12% 15% 17% Tablet Less than high school Some college Graduate degree 62% 62% 53% 44% 48% 28% Smartphone High school diploma/ged Baccalaureate degree Professional degree Mobile Game and Song App Purchases by Education Source: Zpryme, Figure: 51 54% 49% 43% 48% 32% Games Less than high school Some college Graduate degree 71% 52% 4 42% 44% 38% 4 Songs High school diploma/ged Baccalaureate degree Professional degree Facebook and Groupon Usage by Education Source: Zpryme, Figure: % 76% 8 56% 62% 62% 5 52% 35% 36% Facebook Less than high school Some college Graduate degree 8% 21% 17% 18% 12% Tablet 33% Groupon High school diploma/ged Baccalaureate degree Professional degree Tablet and Smartphone Likely to Purchase by Education Source: Zpryme, Figure: 53 Less than high school Some college Graduate degree 3 24% 23% 21% 23% Smartphone 38% High school diploma/ged Baccalaureate degree Professional degree 19

Social Media & Mobile Internet Use Among Teens and Young Adults

Social Media & Mobile Internet Use Among Teens and Young Adults Social Media & Mobile Internet Use Among Teens and Young Adults By Amanda Lenhart, Kristen Purcell, Aaron Smith and Kathryn Zickuhr http://pewinternet.org/reports/2010/social Media and Young Adults.aspx

More information

Premium Advertising Sweden UK France Germany

Premium Advertising Sweden UK France Germany Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

Millennial Teens: Non-Conformist Trendsetters

Millennial Teens: Non-Conformist Trendsetters Millennial Teens: Non-Conformist Trendsetters Millennial teens (ages 16-19) are the first generation to have no memory of life before the Internet and cell phones. Technology use defines this age group,

More information

Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence

Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence August 10, 2011 Dr. Joseph Straubhaar Dr. Wenhong Chen Jeremiah Spence Teresa Correa Dr. Nádie Machado-Spence Department of Radio, TV & Film University of Texas-Austin Contact: Dr. Joseph Straubhaar, jdstraubhaar@mail.utexas.edu

More information

The State Of Mobile Apps

The State Of Mobile Apps The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home

More information

How are your business programs adapting admissions content to meet today s mobile demands?

How are your business programs adapting admissions content to meet today s mobile demands? How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although

More information

Americans and their cell phones

Americans and their cell phones Americans and their cell phones Mobile devices help people solve problems and stave off boredom, but create some new challenges and annoyances Aaron Smith, Senior Research Specialist 8/15/2011 http://pewinternet.org/reports/2011/cell-phones.aspx

More information

Hispanic Americans Foreshadow the Future of Media

Hispanic Americans Foreshadow the Future of Media Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans

More information

The Australian ONLINE CONSUMER LANDSCAPE

The Australian ONLINE CONSUMER LANDSCAPE The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases

More information

Report on Daily Deals April 2012

Report on Daily Deals April 2012 Report on Daily Deals April 2012 Methodology In January/February 2012, Edison Research and Arbitron conducted a national telephone survey offered in both English and Spanish language (landline and mobile

More information

2011 Cell Phone Consumer Attitudes Study

2011 Cell Phone Consumer Attitudes Study 2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

VIDEOGAMES IN EUROPE:

VIDEOGAMES IN EUROPE: VIDEOGAMES IN EUROPE: CONSUMER STUDY November 2012 [ 2 ] INTRODUCTION CONTENTS INTRODUCTION Research overview 3 Gaming formats and devices covered 3 SUMMARY Infographic results summary 4 Key headlines

More information

Clarity Middle School Survey

Clarity Middle School Survey Clarity Middle School Survey Instructions Take 10 minutes to help your school with technology in the classroom. This is an anonymous survey regarding your technology use. It will take approximately 10

More information

Newspaper Multiplatform Usage

Newspaper Multiplatform Usage Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,

More information

Children s Media Use and Attitudes Report 2015. Section 4 Children s take-up of media

Children s Media Use and Attitudes Report 2015. Section 4 Children s take-up of media 0 Children s Media Use and Attitudes Report Section Children s take-up of media Figure 7 :Availability of key platforms in the home, by age :,,, & Desktop/ laptop/ netbook with internet access Tablet computer

More information

Clarity High School Student Survey

Clarity High School Student Survey Clarity High School Student Survey Instructions Take 10 minutes to help your school with technology in the classroom. This is an anonymous survey regarding your technology use. It will take approximately

More information

2012 REALTORS Use of Mobile Technology & Social Media

2012 REALTORS Use of Mobile Technology & Social Media 2012 REALTORS Use of Mobile Technology & Social Media CALIFORNIA ASSOCATION OF REALTORS RESEARCH AND ECONOMICS 1 Table of Contents LIFE IS CLOSE TO BEING FULLY MOBILE... 2 Mobile Technology and Social

More information

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION 2014 MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION Overview Advertisements are an essential part of marketing. Through ads we can raise awareness, inform consumers, offer deals, and drive shoppers in

More information

The rise of the digital multi-tasker. Executive Summary. KPMG s Digital Debate. January 2013. kpmg.com/digitaldebate

The rise of the digital multi-tasker. Executive Summary. KPMG s Digital Debate. January 2013. kpmg.com/digitaldebate The rise of the digital multi-tasker Executive Summary KPMG s Digital Debate January 2013 kpmg.com/digitaldebate Contents 02 introduction The digital debate 03 Key findings An insatiable appetite for media

More information

An Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014

An Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 An Analysis of Twitter Users vs. Non-Users An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 CivicScience s DeepProfile Project Goal To compare the key demographic, psychographic,

More information

On the Rise: The Growing Influence of the Hispanic Shopper

On the Rise: The Growing Influence of the Hispanic Shopper On the Rise: The Growing Influence of the Hispanic Shopper Foreword from Univision There are currently 52 million in the United States representing nearly 17% of the total population and growing fast.

More information

Texas WIC Nutrition Education Survey Local Agency 067 Report June 2014

Texas WIC Nutrition Education Survey Local Agency 067 Report June 2014 Texas WIC Nutrition Education Survey Local Agency 067 Report June 2014 Note: Due to missing data, rounding, or the ability to mark more than one response (if noted in the question), some percentages may

More information

CONTENTS. About the report 3. Methodology & survey demographics. Key findings. SECTION 1: Most-used online resources and devices

CONTENTS. About the report 3. Methodology & survey demographics. Key findings. SECTION 1: Most-used online resources and devices Published July 2014 Published July 2014 Contents CONTENTS About the report 3 Methodology & survey demographics 4 Key findings 5 SECTION 1: Most-used online resources and devices Online versus offline resources

More information

Executive Summary Key Findings

Executive Summary Key Findings Executive Summary Key Findings What does online life look like for the average young Canadian? First and foremost, these are highly connected children and teens, most of who are accustomed to online access

More information

Sensis Social Media Report May 2015

Sensis Social Media Report May 2015 LIKE TWEET FOLLOW Sensis Social Media Report May 2015 How Australian people and businesses are using social media SHARE COMMENT www.sensis.com.au/socialmediareport Join the conversation: @Sensis #SensisSocial

More information

The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet

The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet The Ipsos Canadian inter@ctive Reid Report 2012 Fact Guide The Definitive Resource on Canadians and the Internet Household Internet Access Internet access (all locations) Home Internet access Mobile Internet

More information

Smartphones and Application Trends and Opportunities

Smartphones and Application Trends and Opportunities Smartphones and Application Trends and Opportunities Trends and Analysis Gabe Ingalls Contents Search Traffic KPIs Traffic Smartphone terms have received 61% more traffic in 2010 than during the same period

More information

2014 Teen Internet Safety Survey. Conducted by The Futures Company

2014 Teen Internet Safety Survey. Conducted by The Futures Company 2014 Teen Internet Safety Survey Conducted by The Futures Company Contents Background, Objectives, Methodology Major Findings Important Trends Next Steps 2 Background + Objectives Cox s commitment to Online

More information

Adobe 2012 Mobile Consumer Survey Results

Adobe 2012 Mobile Consumer Survey Results Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best

More information

2 nd Annual Social Media Study

2 nd Annual Social Media Study 2 nd Annual Social Media Study Contact: Aliza Freud CEO & Founder, SheSpeaks aliza@shespeaks.com October 20, 2009 Study Overview In 2008, we conducted a survey of our SheSpeaks members, to understand their

More information

VIDEOGAMES IN EUROPE:

VIDEOGAMES IN EUROPE: VIDEOGAMES IN EUROPE: CONSUMER STUDY November 2012 [ 2 ] INTRODUCTION CONTENTS INTRODUCTION Research overview 3 Gaming formats and devices covered 3 SUMMARY Infographic results summary 4 Key headlines

More information

2012 Computer and Technology Survey Executive Summary Completed by University Housing

2012 Computer and Technology Survey Executive Summary Completed by University Housing Computer and Technology Survey Executive Summary Completed by University Housing The purpose of this assessment was to learn about knowledge, opinions, and behaviors related to technology preferences from

More information

E-reader Ownership Doubles in Six Months

E-reader Ownership Doubles in Six Months E-reader Ownership Doubles in Six Months Adoption rate of e-readers surges ahead of tablet computers Kristen Purcell, Associate Director for Research, Pew Internet Project June 27, 2011 Pew Research Center

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report

2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report 2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report The Ipsos Canadian Inter@ctive Reid Report Since 1995, the Ipsos Canadian Inter@ctive Reid Report has been monitoring Canadian Internet

More information

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era Mobile Web Watch 2012 Mobile Internet spawning new growth opportunities in the convergence era Internet through mobile devices poised to outpace access from stationary devices? The mobile Internet, the

More information

MOBILE APP & DIGITAL WALLET USAGE

MOBILE APP & DIGITAL WALLET USAGE MOBILE APP & DIGITAL WALLET USAGE 2013 Consumer Research by Digital Research, Inc. Excerpt from the Full Report: Triggers, Links & Brand Opportunities in the egifting Marketplace MOBILE APP & DIGITAL WALLET

More information

The Infinite Dial 2013

The Infinite Dial 2013 The Infinite Dial 2013 Navigating Digital Platforms 2013 Arbitron Inc. and Edison Research Methodology Overview»In January/February 2013, Arbitron and Edison Research conducted a national telephone survey

More information

16 September 2015. Easier data transfer to countries outside the EU Legal newsletter

16 September 2015. Easier data transfer to countries outside the EU Legal newsletter 16 September 2015 Easier data transfer to countries outside the EU Legal newsletter Easier data transfer to countries outside the EU Deloitte Legal Szarvas, Erdős and Partners Law Firm provides its clients

More information

Pearson Student Mobile Device Survey 2015

Pearson Student Mobile Device Survey 2015 Pearson Student Mobile Device Survey 2015 National Report: College Students Report date: Revised June, 2015 Conducted by Harris Poll This report contains public findings Table of Contents Background &

More information

Understanding women s habits Women s forum - October 13 to 15, 2011

Understanding women s habits Women s forum - October 13 to 15, 2011 Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State

More information

Cell Phone Activities 2013

Cell Phone Activities 2013 www.pewresearch.org SEPTEMBER 16, 2013 Cell Phone Activities 2013 50% of cell owners download apps to their phones; 48% listen to music services; video calling has tripled since 2011; texting remains a

More information

The Future of Payments Everywhere Commerce Insights into online shopping in Australia and where to from here. July 2014

The Future of Payments Everywhere Commerce Insights into online shopping in Australia and where to from here. July 2014 The Future of Payments Everywhere Commerce Insights into online shopping in Australia and where to from here July 2014 Online shopping has become the norm for the vast majority of Australians. We can now

More information

Young Digital Life. A brief look into how young people use the media. Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY

Young Digital Life. A brief look into how young people use the media. Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Young Digital Life A brief look into how young people use the media Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Contents Introduction... 2 Media channel use in general... 3 Time spent on different

More information

BY Aaron Smith NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE NOVEMBER 19, 2015 FOR FURTHER INFORMATION ON THIS REPORT:

BY Aaron Smith NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE NOVEMBER 19, 2015 FOR FURTHER INFORMATION ON THIS REPORT: NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE NOVEMBER 19, 2015 BY Aaron Smith FOR FURTHER INFORMATION ON THIS REPORT: Aaron Smith, Associate Director, Research Dana Page, Senior Communications

More information

Media-savvy kids, teens want engaging stories on multiple devices

Media-savvy kids, teens want engaging stories on multiple devices www.pwc.com/ciswhatkidswant Consumer Intelligence Series Media-savvy kids, teens want engaging stories on multiple devices Through PwC s ongoing Consumer Intelligence series, we gain directional insights

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

Mobile Banking and Payment Trends What You Need to Know

Mobile Banking and Payment Trends What You Need to Know Mobile Banking and Payment Trends What You Need to Know May 2011 1 Research Objectives and Methodology Study objective Determine the impact of mobile devices on behaviors related to financial transactions

More information

What Australian people and businesses are doing with social media 22.65 84% Percentage who access the internet everyday 79%

What Australian people and businesses are doing with social media 22.65 84% Percentage who access the internet everyday 79% June 2012 Yellow Social Media Report What Australian people and businesses are doing with social media 97% 94% of social network users access social networking sites to catch up with family and friends

More information

65% of internet users have paid for online content

65% of internet users have paid for online content 65% of internet users have paid for online content Jim Jansen, Senior Fellow 12/30/2010 http:///reports/2010/paying for online content.aspx Pew Research Center s Internet & American Life Project 1615 L

More information

Online Video 2013. Kristen Purcell Associate Director for Research, Pew Internet Project. www.pewresearch.org OCTOBER 10, 2013

Online Video 2013. Kristen Purcell Associate Director for Research, Pew Internet Project. www.pewresearch.org OCTOBER 10, 2013 www.pewresearch.org OCTOBER 10, 2013 Online Video 2013 Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today.

More information

Who Needs Parental Controls?

Who Needs Parental Controls? A Survey Of Awareness, Attitudes, And Use Of Online Parental Controls Findings From A National Survey Among Parents Supported by: A Survey Of Awareness, Attitudes, And Use Of Online Parental Controls Findings

More information

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012 Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related

More information

BES10 Self-Service. Version: 10.2. User Guide

BES10 Self-Service. Version: 10.2. User Guide BES10 Self-Service Version: 10.2 User Guide Published: 2014-09-10 SWD-20140908171306471 Contents 1 BES10 Self-Service overview... 4 2 Log in to BES10 Self-Service... 5 3 Activating your device...6 Create

More information

Vdopia Mobile Insights

Vdopia Mobile Insights The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural

More information

May 2014. Social Media Report. Yellow TM. What Australian people and businesses are doing with social media. Copyright 2014 Sensis.

May 2014. Social Media Report. Yellow TM. What Australian people and businesses are doing with social media. Copyright 2014 Sensis. May Yellow TM Social Media Report What Australian people and businesses are doing with social media Copyright Sensis. Yellow TM Social Media Report Contents Foreword 3 Executive summary 4 Methodology 5

More information

Coaching, Social Media and New Technology

Coaching, Social Media and New Technology Coaching, Social Media and New Technology Using social media and new technology in the UK; how coaching does not always follow the trends. sports coach UK Research Briefing May 2014 Follow the Research

More information

Adults media use and attitudes report

Adults media use and attitudes report Adults media use and attitudes report Research Document Publication date: April 013 Contents Section Page 1 Executive summary... 4 Introduction... 1.1 Background... 1. Research methodology and analysis...

More information

Taking the Pulse. of the High School Student Experience in America. Research Findings Access to Technology Phase 1 of 6.

Taking the Pulse. of the High School Student Experience in America. Research Findings Access to Technology Phase 1 of 6. Taking the Pulse of the High School Student Experience in America Research Findings Access to Technology Phase 1 of 6 April 29, 2015 FOR FURTHER INFORMATION ON THIS REPORT: (P) 800.862.7759 Joan Perry

More information

VIDEOGAMES IN EUROPE:

VIDEOGAMES IN EUROPE: VIDEOGAMES IN EUROPE: CONSUMER STUDY November 2012 [ 2 ] INTRODUCTION CONTENTS INTRODUCTION Research overview 3 Gaming formats and devices covered 3 SUMMARY Infographic results summary 4 Key headlines

More information

Tablets Set to Change Medical Practice

Tablets Set to Change Medical Practice Tablets Set to Change Medical Practice By Mary Modahl, Chief Marketing Officer, QuantiaMD Tablets Set to Change Medical Practice 1 Executive Summary A new generation of physicians is embracing mobile technology,

More information

Internet Access and Use: Does Cell Phone Interviewing make a difference?

Internet Access and Use: Does Cell Phone Interviewing make a difference? Internet Access and Use: Does Cell Phone Interviewing make a difference? By Evans Witt, Jonathan Best and Lee Rainie A paper prepared for The 2008 Conference of The American Association for Public Opinion

More information

The Ello social media network: Identifying the Joiners, Aspirers, and Detractors. November 2014 Insight Report using our DeepProfile capabilities

The Ello social media network: Identifying the Joiners, Aspirers, and Detractors. November 2014 Insight Report using our DeepProfile capabilities The Ello social media network: Identifying the Joiners, Aspirers, and Detractors November 2014 Insight Report using our DeepProfile capabilities About this Insight Report Disclaimer: Ello did not participate

More information

Mobile Banking Apps Becoming Financially Involved

Mobile Banking Apps Becoming Financially Involved Research Paper Mobile Banking Apps Becoming Financially Involved By Joseph Majestic Mobile is one topic that continues to garner significant attention across the banking and payments industries. A quick

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

Adults media use and attitudes report

Adults media use and attitudes report Adults media use and attitudes report Research Document Publication date: March 01 Contents Section Page 1 Executive Summary... 4 Introduction... 11.1 Background... 11. Research methodology and analysis...

More information

4% of online Americans use location-based services

4% of online Americans use location-based services 4% of online Americans use location-based services Kathryn Zickuhr, Web Coordinator Aaron Smith, Senior Research Specialist 11/4/2010 http://pewinternet.org/reports/2010/location-based-services.aspx Pew

More information

BlackBerry World Storefront. Version: 4.3. User Guide

BlackBerry World Storefront. Version: 4.3. User Guide BlackBerry World Storefront Version: 4.3 User Guide Published: 2013-02-21 SWD-20130221142618627 Contents About BlackBerry World... 5 New features and enhancements... 6 Browsing and searching... 7 Search

More information

The Rise of Apps Culture

The Rise of Apps Culture The Rise of Apps Culture 35% of U.S. adults have cell phones with apps, but only 24% of adults actually use them September 15, 2010 Kristen Purcell, Associate Director for Research, Pew Internet Project

More information

Today s Presentation

Today s Presentation Today s Presentation Lesson 1. What's the big deal?- Understand how your prospective student customer communicates- The digital native Lesson 2. Internet marketing- Improve your organisations website Lesson

More information

1. Evolution of the smart phone. 2. The cloud and how it will make us smarter. 3. Hadoop the smart reporting tool

1. Evolution of the smart phone. 2. The cloud and how it will make us smarter. 3. Hadoop the smart reporting tool 1. Evolution of the smart phone 2. The cloud and how it will make us smarter 3. Hadoop the smart reporting tool 4. Connecting it all to payments ( hint: it involves the term smarter) Oliver Rajic oliver@alphapaymentscloud.com

More information

GSMA NTT DOCOMO Children s use of mobile phones

GSMA NTT DOCOMO Children s use of mobile phones GSMA NTT DOCOMO Children s use of mobile phones An international comparison 2013 For more information on the research, or to be included in future research, please contact: Samantha Lynch Project Manager,

More information

Amazon MP3 for BlackBerry Smartphones User Guide

Amazon MP3 for BlackBerry Smartphones User Guide Amazon MP3 for BlackBerry Smartphones User Guide Version: 1.0 SWD-1337789-0214015234-001 Contents About Amazon MP3 for BlackBerry smartphones... 2 Requirements... 3 Browsing and searching... 4 Browse songs

More information

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1 The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital

More information

1 PEW RESEARCH CENTER

1 PEW RESEARCH CENTER 1 FOR RELEASE October, 29, 2015 BY Monica Anderson FOR FURTHER INFORMATION ON THIS REPORT: Monica Anderson, Research Analyst Lee Rainie, Director Internet, Science and Technology Research Dana Page, Senior

More information

Communication Trends. Highlights from the 2009 Nielsen Convergence Audit

Communication Trends. Highlights from the 2009 Nielsen Convergence Audit Communication Trends Highlights from the 2009 Nielsen Convergence Audit Introduction VOD, DVR, VoIP, FiOS you may need a dictionary to decipher the acronyms of some of the latest technology advances that

More information

How has your total amount of time spent online changed over the last two years?

How has your total amount of time spent online changed over the last two years? Online Reader Surveys These online reader surveys were created and conducted by students at the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill in spring

More information

17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device

17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device JUNE 26, 2012 17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device Most do so for convenience, but for some their phone is their only option

More information

THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW

THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW 1 1 Canada is home to interesting and diverse markets and boasts one of the most dynamic economies in the world. However, even today, there is an oversimplified

More information

5 Internet and web-based content 5

5 Internet and web-based content 5 Internet and web-based content.1 Internet take-up As in 14, eight in ten households in land have internet access in 1 In 1, eight in ten households in land (8%) have access to the internet (via fixed or

More information

Generations and their gadgets

Generations and their gadgets Generations and their gadgets By Kathryn Zickuhr, Web Coordinator February 3, 2011 http://pewinternet.org/reports/2011/generations-and-gadgets.aspx Pew Research Center s Internet & American Life Project

More information

Mom in 2015 remains connected and even more mobile

Mom in 2015 remains connected and even more mobile Moms and Media 2015 Mom in 2015 remains connected and even more mobile Strong Mobile Tendencies Commitment to Social Media Household CEO Today s Mom Why is Mom s opinion so important? She s coordinating

More information

Futuro Digital LATAM 2014

Futuro Digital LATAM 2014 Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam worldpress@comscore.com

More information

Sensis e-business Report 2014. The Online Experience of Small and Medium Enterprises

Sensis e-business Report 2014. The Online Experience of Small and Medium Enterprises Sensis e-business Report 2014 The Online Experience of Small and Medium Enterprises Table of contents Chapter 1 - Introduction 4 1.1 About the survey 4 1.2 Executive summary 6 Chapter 2 - Levels of computer

More information

AUTO INSURANCE PREFERENCES

AUTO INSURANCE PREFERENCES Hispanic Mobile Users AUTO INSURANCE PREFERENCES THE LATINO MOBILE AD NETWORK 2 TABLET OF CONTENT Introduction Syndicated Data Survey Methodology Key Takeways Hispanic Smartphone and Tablet Populations

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

Five Tips. For Assembling Integrated Marketing Campaigns

Five Tips. For Assembling Integrated Marketing Campaigns Five Tips For Assembling Integrated Marketing Campaigns A Guide to Building Campaigns that Deliver for Your Small-Business Customers Today s consumers interact in a multiscreen world. They make purchasing

More information

Attitudes Towards Digital Audio Advertising

Attitudes Towards Digital Audio Advertising Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes

More information

LMX Reports: The Tablet Computer

LMX Reports: The Tablet Computer LMX Reports: The Tablet Computer August, 2011 Excerpts for Review LMX Longitudinal Media Experience For the past three years, LMX has been the only syndicated single-source media diary examining when,

More information

How Smartphones Are Changing the Retail Shopping Experience

How Smartphones Are Changing the Retail Shopping Experience How Smartphones Are Changing the Retail Shopping Experience March 2011 Table of Contents 1. Highlights of this research 2. Smartphone usage while shopping 3. The impact on the purchase process 5. A false

More information

California Emerging Technology Fund Calls for National Policy on Affordable Broadband Rate

California Emerging Technology Fund Calls for National Policy on Affordable Broadband Rate Embargoed for media use: Tuesday, July 8, 2014 Contact: Mary Anne Ostrom, Maryanne.Ostrom@cetfund.org Mobile: 510-381-3070 California Emerging Technology Fund Calls for National Policy on Affordable Broadband

More information

2010-2011 Mobilozophy L.L.C. All Rights Reserved

2010-2011 Mobilozophy L.L.C. All Rights Reserved Published by: Mobilozophy LLC 13119 Linebaugh Ave. Suite 102 Tampa, FL 33626 Toll Free: Fax: 813.448.1053 Copyright 2011 No part of the contents of the publications may be reproduced or transmitted in

More information

More than Talk: Action

More than Talk: Action More than Talk: Action in Mobile Marketing A Research Collection for Marketers S P O N S O R E D B Y : D ATA I N S I G H T S More than Talk: Action in Mobile Marketing is part of Watershed Publishing s

More information

Cellular Phones as a primary communications device: What are the implications for a. global community? Bill Clark. Claflin University, Orangeburg, SC

Cellular Phones as a primary communications device: What are the implications for a. global community? Bill Clark. Claflin University, Orangeburg, SC 1 Cellular Phones as a primary communications device: What are the implications for a global community? Bill Clark Claflin University, Orangeburg, SC Abstract Recent statistics show that more individuals

More information

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013

Expanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013 Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting

More information

MEDIA $ALES TODAY ADMALL.COM

MEDIA $ALES TODAY ADMALL.COM S P E C I A L R E P O R T 2 0 1 4 Ad Mall MEDIA $ALES TODAY ADMALL.COM REPORT PREPARED BY: Beth Frederick Faye Oney Lead Analysts Sales Development Services, Inc. Kathy Crosett Research Director Ad-ology

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen Research: Meet the New Media Consumer in Singapore, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA JOURNEY Right

More information

Summary - Kids & Media 2015

Summary - Kids & Media 2015 Summary - Kids & Media 15 Facts about children s use and experience of the media, ages 9-18 Foreword For a majority of young people in Sweden - and for many parents - digital media are now fully integrated

More information