1 IAB Mobile Marketing Center of Excellence Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin 16 December 2014
2 Introduction Agenda Where Mobile Users Spend Their Time Explaining the App Gap Search and Social are the Mobile Front Door for Web Content 1
3 Introduction Mobile internet use is divided into two modes: browsing the mobile web and using mobile applications ( apps ). Many kinds of content or service can be provided or accessed equally well via either app or mobile web; however, some are available exclusively via one or the other. Media companies, agencies, and marketers face some confusion regarding whether they should focus their strategies predominantly on apps or mobile web. At the simplest level, many measurement firms report that mobile internet usage gravitates very heavily toward mobile apps, and so a naïve view emerges that apps have somehow won, and that mobile web is unimportant. This overlooks the important role mobile websites play in people s total mobile internet experiences. In practice, in daily use of the mobile internet, consumers make use of both apps and mobile browsing, trading off based on expediency and personal preference. To investigate the question of browsing versus using mobile apps, the IAB commissioned Harris Poll to survey over 2,000 U.S. adults about their views on apps and mobile websites, and how they find and share both apps and websites that they access on their smartphones. The survey was conducted online in December, Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
4 Key Findings October, 2014 comscore audience data indicates 88% of consumer mobile* internet time is spent in apps, while 12% is spent browsing the mobile web. But only 18% of mobile internet users perceive their usage as skewing heavily toward apps. A perception of balanced app-web use holds across demographics. The app gap created by this disparity between perception and time spent needs explanation. For some important content types, app and web usage is very balanced. 42% of mobile internet users prefer mobile web for search, and app-web preferences are balanced for shopping, news, and local directory information. Moreover, app usage can actually be mobile web use in disguise. 52% of smartphone owners say they tap links in mobile apps that take them to web articles they want to read sometimes or more frequently. Men are more likely than women to use apps to access web articles at least sometimes. Search and social media are important as the new front doors to mobile web content. 54% of mobile internet users cite searching (for topics or publications) as a primary way they find websites they visit, while 29% cite word-of-mouth, and 26% cite links in social media. 3 *For this report, mobile refers specifically to smartphones.
5 Apps and Mobile Web Where Mobile Users Spend Their Time 4
6 ComScore Measurement Data Shows Skew Toward Apps for Mobile Internet Time Spent Time Spent by Category: Browser vs. Application October 2014, All Smartphones. Total Internet Games Entertainment Services Technology Social Media Telecommunications Corporate Presence Health Retail Business/Finance Directories/Resources Portals Lifestyles Sports Search/Navigation News/Information 12% 3% 4% 6% 7% 8% 10% 13% 18% 20% 28% 29% 31% 31% 38% 42% 43% 88% 97% 96% 94% 93% 92% 90% 87% 82% 80% 72% 71% 69% 69% 62% 58% 57% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Browser Access only Application Access only 5 Note: Top-level comscore categories with over 5 million monthly smartphone minutes of use shown. Source: comscore Mobile Metrix Key Measures, US Only, October 2014
7 But Only 18% of Mobile Internet Users Say Their Time Spent Skews Strongly Toward Apps Which one of the following statements best describes how you use the mobile internet on your smartphone? Significantly more time using apps than browsing mobile websites About equal amounts of time using apps and browsing mobile websites Significantly more time browsing mobile websites than using apps 18% 19% 33% 14% 16% Somewhat more time using apps than browsing mobile websites Somewhat more time browsing mobile websites than using apps 0% 20% 40% 60% 80% 100% Base: US smartphone owners who use mobile internet on their phones (n=938) 6 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
8 And This Fairly Balanced Outcome Holds True Across Demographic Groups Which one of the following statements best describes how you use the mobile internet on your smartphone? (Smartphone users who use the mobile internet on their phone.) Overall (n=938) 18% 19% 33% 14% 16% Women (n=545) 21% 15% 36% 15% 13% Men (n=393) 14% 23% 30% 14% 19% year olds (n=310) 18% 18% 35% 16% 14% Adults ages 35+ (n=628) 18% 19% 32% 13% 17% Education: college grad+ (n=390) 15% 20% 28% 20% 18% 0% 20% 40% 60% 80% 100% Significantly more time using mobile apps than web Somewhat more time using apps than browsing mobile websites About equal amounts of time using apps and browsing mobile websites Somewhat more time browsing mobile websites than using apps Significantly more time browsing mobile websites than using apps 7 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
9 Conclusions Mobile internet users perceptions of how they spend their online time don t match up with measurement data from comscore and other sources. While some demographic segments show a slight tendency toward mobile apps, and one (people with college degrees or more education) shows a tendency toward mobile websites, those skews are not dramatic. 8
10 Ease of Use Helps Drive Both App and Web Preference We asked mobile internet users who said they spend more time using mobile apps why that is. 64% said apps are more convenient, and 62% said apps are easier to use, by far the most cited responses. (Page 10.) We also asked those who said they spend more time browsing the mobile web why they opt for that. While 49% said they wanted to avoid paying for apps, 42% said using a browser is easier than using apps. (Page 11.) We conclude that people are pragmatic about their mobile internet use, opting for convenience and ease to accomplish any given task. Sometimes the convenient path will lead to an app, and sometimes it will lead to a mobile website. So consumers split their usage. 9
11 Convenience, Ease of Use Rule for Consumers Who Prefer Apps to Mobile Web You indicated you use mobile apps more than you browse mobile websites to access the mobile internet on your smartphone. Which of the following reasons describe why you do this? Please select all that apply. Mobile apps are more convenient 64% Mobile apps are easier to use 62% Moblie apps work when my phone's not connected 19% Mobile websites often don't look good on my phone 19% Some other reason 11% 0% 50% 100% Base: US Smartphone Owners Who Use Apps More Than Browse Mobile Websites (n=344) 10 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
12 Perceived Cost of Apps, Ease of Use, Motivate Those Who Prefer Web to Apps You indicated you browse mobile websites more than you use apps to access the mobile internet on your smartphone. Which of the following reasons describe why you do this? Please select all that apply. Don't like spending money on apps Using a web browser is easier than using apps Disappointed by apps I've downloaded previously Don't have free space on my phone 29% 26% 42% 49% Finding apps takes too much time Downloading apps takes too much time 14% 13% Don't know how to download apps 5% Some other reason 23% 0% 50% 100% Base: US Smartphone Owners Who Browse Mobile Websites More Than Use Apps (n=277) 11 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
13 Apps and Mobile Web Explaining the App Gap 12
14 Why Don t Perceptions Align with the Measurement Data? Some have argued that the app/web time spent result is driven by games and social media, which skew toward apps. ComScore s data suggest this is not a sufficient explanation. Removing Social Media and Game minutes does not significantly change the overall minutes of use breakdown. Browser Access Only Application Access Only Total Minutes of Use Minutes of Use MINUS Social Media and Games Categories 12% 16% 88% 84% 0% 20% 40% 60% 80% 100% However, some categories such as News/Information and Search/Navigation, show a much closer to even app-and-web split. And a few categories, like Government and Automotive, skew strongly toward mobile web (see next page). 13 Source: comscore Mobile Metrix Key Measures, US Only, October 2014
15 Some comscore Categories Skew Heavily Toward Mobile Web Time Spent by Category: Browser vs. Application October 2014, All Smartphones Career Services and Development Real Estate ISP 54% 64% 68% 46% 36% 32% Automotive XXX Adult Government 91% 97% 100% 9% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Browser Access only Application Access only 14 Note: Top-level comscore categories with over 50% of mobile minutes of use from mobile browsers shown. Source: comscore Mobile Metrix Key Measures, US Only, October 2014
16 Checking Mobile Internet Users Perceptions We tested comscore s results against mobile users perceptions by asking about 7 specific kinds of mobile content and service. For search, mobile internet users tend to prefer mobile web. For three content types: shopping, news, and directories, mobile internet users are balanced between preference for apps versus preference for mobile web. We speculate that the perceived importance of some of these content types may skew perceived time spent away from apps. 15
17 Consumers Show Balanced App/Web Preferences for Some Content/Activity Types Thinking of the online content or services you use regularly (i.e., at least weekly) on your smartphone, please indicate whether you prefer to use a mobile app or visit a mobile website. Web preference Search 42% 32% 20% 6% Balanced preference Shopping News Local directory 28% 25% 25% 26% 31% 31% 22% 25% 21% 24% 19% 22% App Preference Short-form videos Banking Long-form videos 14% 13% 11% 14% 25% 28% 40% 24% 38% 41% 33% 21% 0% 20% 40% 60% 80% 100% Prefer to use mobile website No preference Prefer to use app Do not use this type of content/service on my phone 16 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
18 Shopping App-Web Preferences: Some Demographics Those with HH incomes over $100K are more likely than those with HH income of less than $50k to prefer websites (36% vs. 24%, respectively). News Those with HH incomes over $100K are more likely to prefer websites than those with HH income of less than $75k (32% vs. 20%, respectively). Men are more likely than women to prefer mobile websites (29% versus 21%). Search Non-parents of kids under 18 show a stronger preference for mobile web (46%). Those with incomes over $100K are more likely to prefer mobile websites than those with HH income of less than $100K (51% vs. 38% respectively). 17 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
19 In-App Browsing IAB believes that another driver of the app/web perception disparity is that mobile internet users browse mobile websites while in non-browser apps. Many kinds of apps include browser capabilities, including news aggregators and social media apps. We asked consumers about accessing web articles via apps, and over half of smartphone users say that access such articles at least sometimes. And consumers value apps for webpage discovery. While the survey data don t allow us to conclude how much mobile web browsing happens inside nonbrowser apps, we believe it is significant. 18
20 Smartphone Owners Use Apps as a Portal to Web Articles How often do you tap or click on links in mobile apps (e.g., social media apps, news apps) that take you to mobile websites containing an article you wish to read? Very Often +Often+ Sometimes: 52% 58% 47% 57% 100% 3% 10% 4% 11% 9% 2% 4% 90% 12% Very Often 80% Often 70% 36% 39% 43% 41% Sometimes 60% Rarely 50% Never 40% 33% 37% 30% 28% 31% 20% 10% 0% 16% 14% 17% 12% Overall (n=938) Men (n=393) Women (n=545) year olds (n=310) 19 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
21 Most Smartphone Owners Find Value in Articles They Find Via Links in Mobile Apps Think about the times you tap/click a link within a mobile app that takes you to a mobile website containing an article you want to read. What, if at all, do you find valuable about web articles you discover in this way, relative to articles you discover via internet search or by browsing websites on your smartphone? Please select all that apply. Learn new things 50% Read things I'm unlikely to find otherwise 39% Discover publications/websites I didn't know about Find well-written articles Find perspectives I agree with Get recommendations of stories/articles from friends/family members 26% 21% 17% 15% Discover new writers Something else 8% 6% Nothing 23% 0% 20% 40% 60% Base: Mobile Internet Users Who Ever Tap/Click Links in Apps That Go To Mobile Websites with Article They Want to Read, n= Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
22 Apps and Mobile Web Search and Social are the Mobile Front Door for Web Content 21
23 Search and Social Media as Web Drivers Our survey demonstrates that search and shared links from apps (primarily via social media) are the most commonly cited ways mobile internet users find websites they visit on their smartphones. In the other direction, word of mouth, , and social media are frequently used ways people share mobile sites they like with others. 22
24 Smartphone Owners Verify Search and Links in Apps As Key Routes to Mobile Websites In which three of the following ways, if any, do you usually find mobile websites that you access on your smartphone? Please select up to three responses. Search for specific topic in search engine Search for specific publication 13% 48% Search (Net): 54% Link in social media app 26% Link in other kind of mobile app 8% In-app Links (Net): 35% Link in news aggregation app (e.g. Flipboard) 6% Recommendation from friends ( , word of mouth) 29% Type in web address from memory 26% See website promoted in an ad 10% See website discussed on a TV show, article, online See website promoted on a product See website promoted in a store 6% 4% 9% Promoted/Discussed (Net): 24% Bookmark sites so I can reach them directly 20% Other 10% 0% 20% 40% 60% 80% 100% Base: US smartphone owners who use mobile internet on their phones (n=938) 23 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
25 Mobile Users--Especially Year Olds--Share and Store Mobile Websites Which of the following, if any, have you ever done with relation to mobile websites you visit on your smartphone? Please select all that apply. Told friends/family verbally about mobile websites Shared links to sites via text/ Shared links to sites via social media 36% 35% 27% 34% 23% 31% Sharing Bookmarked sites within my phone's browser Saved sites to phone start screen 20% 18% 35% 42% Storing None of these 22% 31% 0% 10% 20% 30% 40% 50% Overall (n=938) Year Olds (n=310) 24 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
26 Conclusions US mobile internet users perception of their usage of apps and mobile websites diverges from the time spent data. For mobile internet users, ease and convenience help dictate a preference for apps AND mobile web browsing. These can nudge people toward either mode, depending on the task at hand. Marketers should follow the lead of mobile consumers, and adopt a pragmatic attitude toward the two modes of mobile. Including both in media plans will help to maximize chances of achieving target reach and frequency goals for a campaign. Media companies must adapt their mobile web strategies to a world where search and social are vital points of access while also encouraging old fashioned person-to-person sharing and even word of mouth. 25
27 Methodologies The IAB survey was conducted online within the United States by Harris Poll on behalf of IAB from December 12-16, 2014 among 2,030 adults ages 18 and older, among which 1,103 are smartphone owners and 938 use mobile internet on their phones. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact IAB obtained exclusive access to comscore s Mobile Metrix App-Web Category Data for October,
28 About IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City. 27
29 Apps and Mobile Web Appendix 28
30 Smartphone Owners Cite Search, Recommendations, and Free to Find Apps In which three of the following ways, if any, do you usually find apps that you download and use on your smartphone? Please select up to three responses. (Top 5 responses shown.) Look at what's free in app store 42% Search for specific app I wanted 36% Recommendations (word of mouth, , etc.) 32% Search for category of app I wanted 27% Recommendations via social media 17% 0% 50% 100% Base: US smartphone owners who use mobile internet on their phones (n=938) 29 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
31 Smartphone Owners Share Apps With Others Which of the following, if any, have you ever done with relation to apps you ve downloaded to your smartphone? Please select all that apply. Showed an app to friends/family to encourage them to download it 50% Paid for an app 30% Written a review/rated an app in app store 16% Written about an app--social media 7% Written a review--other places 5% None of these things 28% Have not downloaded apps 9% 0% 50% 100% Base: US smartphone owners who use mobile internet on their phones (n=938) 30 Source: IAB 2014 Apps and Mobile Web Consumer Survey, conducted online by Harris Poll, December 12-16, n=2,030 US adults 18+; n=1,103 US smartphone owners 18+; n=938 US smartphone owners who use mobile internet.
Dedicated to representing the highest standards in Internet publishing The Broadband-Enabled 18 to 34 Year-Old: Behavioral Analysis Conducted in partnership with June 2004 Table of Contents General Information:
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
May 2015 Mobile App Marketing Insights: How Consumers Really Find and Use Your Apps EXECUTIVE SUMMARY Most installed apps are not used often. The average app user has 36 apps installed on his or her smartphone.
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration
Acting on the Evolution of the Canadian Smartphone User March 2014 Authors: Prabhakar Sundaram, Analytics Manager, GroupM Next Jesse Wolfersberger, Director, Consumer Insights, GroupM Next Matthew Jenkins,
Site Matters: The Value of Newspaper Web Sites Site Matters: The Value of Newspaper Web sites 1 Site Matters: The Value of Newspaper Web Sites Table of Contents 1. Introduction... 3 2. Methodology & Definitions...4
The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital
A NIELSEN/HARRIS POLL ABOUT CONSUMERS AND MOBILE MARKETING Trends on Mobile Use This Holiday Season KEY INSIGHTS 1 SMARTPHONE OWNERS ARE USING THEIR PHONES THIS HOLIDAY SEASON: 3 out of 4 smartphone owners
The Importance of a Multi-Channel Mobile Marketing Strategy Introduction As mobile technologies evolve, consumers are interacting with digital content through new and varied means. With smartphone adoption
MAXIMIZING THE MOBILE OPPORTUNITY IAB Mobile Rising Star Ads Inspire Interaction An industry thought leadership research collaboration from: MOBILE PLANNING CONSIDERATIONS Mobile advertising revenue soared
PIVOTAL Pivotal Research Group U.S. Equity Research Internet / Advertising Nielsen Data: TV Dominates Time, Other Media Grows March 5, 2014 BOTTOM LINE: Nielsen published its "Cross-Platform" report for
2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed
MOBILE RETARGETING BEST PRACTICES January 2014 On Average 17% of our customers online sales are coming from the mobile channel Introduction On October 1st, 2013, it became official: Mobile leaped above
Juniper Networks Global Bandwidth Index Published December 2014 Summary In 1994, only 25 million people had access to the Internet. This year that number will reach three billion, including 2.3 billion
Mobile Banking and Payment Trends What You Need to Know May 2011 1 Research Objectives and Methodology Study objective Determine the impact of mobile devices on behaviors related to financial transactions
Mobile Technology Usage and Value: The Perception of Madison Businesses Executive Summary Smartphone usage has increased significantly in the last decade, bringing with it an entirely new field of content
A Briefing by IAB Europe Advertising on the Internet A quick download for policy makers contents Page What is advertising on the Internet? What is advertising on the Internet? Page 2 Page 3 Page 3 Page
Divergent Brand Building Strategies: How Do They Match Up? By Kirk L. Wakefield, PhD In competitive selling environments, brand identity is an important differentiator for both the sales professional and
Millennial Generation Attitudes About Work and The Insurance Industry Millennial Generation Survey Results Purpose: To explore attitudes about jobs and what appeals to members of the millennial generation.
Webinar and Marketing Technology Purchase Decision Analysis Prepared for ON24 December 2015 www.hanoverresearch.com Table of Contents Introduction and Methodology.. P 3 Executive Summary and Key Findings..
What Customers Want from Wi-Fi (Brazil) Insights from Cisco IBSG Customer Research Cisco Internet Business Solutions Group August 2012 Internet Business Solutions Group 1 Contents Executive Summary Research
Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America
Hispanic Mobile Users AUTO INSURANCE PREFERENCES THE LATINO MOBILE AD NETWORK 2 TABLET OF CONTENT Introduction Syndicated Data Survey Methodology Key Takeways Hispanic Smartphone and Tablet Populations
STATE OF THE INDUSTRY: HOW CONTENT MARKETING AND NATIVE WILL DRIVE A NEW ERA OF ENGAGEMENT TABLE OF CONTENTS 3 Introduction 12 4 What you need to know 17 Proving the value of content marketing and native
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
2013 Mobile Path to Purchase Study Understanding Mobile s Role in the Retail Path to Purchase THE MOBILE INSURANCE USER Mobile and PC are companion tools for insurance complementing each other in different
Clothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers September 2014 Insight Report About this Insight Report CivicScience developed this report using our InsightStore solution
Compared to last year, the percent EMEA consumers expect to spend online in terms of holiday shopping remains stable in each country over last year. While all EMEA shoppers indicate that Lower prices/good
A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
2014 Local Business Search Study Prepared by comscore, Inc. comscore, Inc. Proprietary. Agenda 1.Introduction and Methodology 2.Each Device Plays a Different Role in Local Search Tried and true, the PC/Laptop
2014-2015 EDITION FRONTSTREAM NONPROFIT MOBILE MATTERS: THE IMPACT OF MOBILE TECHNOLOGY ON PEER- DRIVEN FUNDRAISING CAMPAIGNS FRONTSTREAM.COM FUNDRAISING ON FACEBOOK FUNDRAISING ON FACEBOOK Page 2 MOBILE
MOBILE SECURITY Fixing the Disconnect Between Employer and Employee for BYOD (Bring Your Own Device) JULY 2014 INTRODUCTION BYOD SECURITY 2014 It s no surprise that there are many articles and papers on
Retail Mobile Pulse Survey: Understanding Retailer Perspectives and Investments In partnership with Digiday FEBRUARY 2015 Introduction The continued fragmentation of a consumer s path to purchase across
Appeal of Mobile Payment Solutions Executive Summary March, 2012 Key Findings Mobile payment solutions are not likely to be seen as wholesale replacements to traditional payment methods in the near term.
Return on Investment from Inbound Marketing through Implementing HubSpot Software January 2010 Prepared By: Melissa DiBella MBA Class of 2010 MIT Sloan School of Management Massachusetts Institute of Technology
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
Competitive Analysis Using comscore Tools Master Class Eli Goodman September 10, 2009 Competitive Analysis Why is Competitive Analysis Important What Can You Learn About Your Competitors 2 Why is competitive
Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate
STEM Perceptions: Student & Parent Study Parents and Students Weigh in on How to Inspire the Next Generation of Doctors, Scientists, Software Developers and Engineers Commissioned by Microsoft Corp. Introduction
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
IAB Australia Mobile Landscape Study 2014 Mobile advertising industry snapshot World leaders in brand & comms measurement More than 400 brand and communication experts worldwide Numerous industry awards,
Press Contact: Corporate Communications The Harris Poll 212-539-9600 Press.TheHarrisPoll@Nielsen.com Schools are Improving Their Grades, but Schools Remain at the Head of the Class NEW YORK, N.Y. Americans'
GAMING/CASINO DATA MARKETING WHITE PAPER NO LUCK NEEDED. How the Right Data Can Improve Casino Marketing Campaigns V12 Group 141 West Front Street Suite 410 Red Bank, NJ 07701 1-866-842-1001 www.v12groupinc.com
The digital youth: A glimpse into future market evolution By Bertil Chappuis, Ewan Duncan, and Naomi Neruda While many commentators note the swift uptake of all things digital by younger consumers, new
Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam firstname.lastname@example.org
MOBILE FUTURE CONSUMER CHECK-IN: WIRELESS BUSINESS MODELS AND GOVERNMENT OVERSIGHT 11.03.2014 Social Lens Research conducted a research study for Mobile Future to better understand wireless consumers receptivity
SEVEN SHADES OF MOBILE The Hidden Motivations of Mobile Users 7 Shades of Mobile: The Hidden Motivations of Mobile Users AOL - BBDO Mobile Research October 2012 Surface level view = surface level insights
Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,
Strategy Guide: Using Mobile Marketing Automation to Optimize the Customer Lifecycle Why should I read this guide? The Mobile Era has changed everything. The Internet-connected computers in our pockets
What separates Rich Real Estate Agents from Poor Real Estate Agents?» Are men better real estate agents than women?» Does age or experience matter?» Do top real estate agents use Trulia or Zillow? Or Realtor.com?
UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of
UK Digital Market Overview March 2015 Data Your monthly snapshot of digital audience trends If you have any questions, please contact: Taanya Manglik, comscore email@example.com Scott Fleming, UKOM
PAYMENT PROTECTION INSURANCE RESEARCH ANALYTICAL REPORT NOVEMBER 2015 ABOUT COMRES ComRes provides specialist research and insight into reputation, public policy and communications. It is a founding member
THE FUTURE OF CONTENT PART III: RETHINKING CONTENT CONSUMPTION Executive Summary DISCOVERY IS WHAT IS DRIVING CONSUMERS TODAY. Consumers don t trust content that s pushed at them. They re not relying on
STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing
Measuring the digital world. TM Online Credit Card Report April 2011 FOR FURTHER INFORMATION, PLEASE CONTACT: Sarah Lenart comscore, Inc. (703) 234 8689 firstname.lastname@example.org Stephanie Houck comscore, Inc.
2011 2012 2013 2014 More and more digital conversations are happening * Based on the volume of digital conversations (chats and texts) between consumers and dealers facilitated via the Contact At Once!
A Survey Of Awareness, Attitudes, And Use Of Online Parental Controls Findings From A National Survey Among Parents Supported by: A Survey Of Awareness, Attitudes, And Use Of Online Parental Controls Findings
You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing
How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy
APRIL MAY 2011 2012 ISSUE ISBN 40 978-1-922017-02-4 ISBN XXX-X-XX-XXXXXX-X Privacy and the Internet AUSTRALIAN ATTITUDES TOWARDS PRIVACY IN THE ONLINE ENVIRONMENT Key Findings 85% of online Australians
Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At
The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail
NUMBERS, FACTS AND TRENDS SHAPING THE WORLD FOR RELEASE NOVEMBER 19, 2015 BY Aaron Smith FOR FURTHER INFORMATION ON THIS REPORT: Aaron Smith, Associate Director, Research Dana Page, Senior Communications
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about
The New Multi-screen World: Understanding Cross-platform Consumer Behavior August 2012 Executive summary 1We are a nation of multi-screeners. Most of consumers media time today is spent in front of a screen
About the Survey s The State of Workplace Productivity Report survey was conducted between August 16 and August 23, 2013 among 1,029 employed Americans ages 18 and over, using an email invitation and an
CROSS-SCREEN ADVERTISING AND RESPONSIVE DESIGN PERCEPTIONS FROM MARKETERS, AGENCIES, AND PUBLISHERS INTRODUCTION KEY FINDINGS As Web consumption continues to fragment across screens and devices, the concept
IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers
Advertising Effectiveness: Understanding the Value of a Social Media Impression APRIL 2010 INSIDE: How social networking and consumer engagement have changed how brand marketing works An approach for understanding
The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share June 2014 Executive summary Today s consumers regularly shift between desktop, mobile,
2014 MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION Overview Advertisements are an essential part of marketing. Through ads we can raise awareness, inform consumers, offer deals, and drive shoppers in
Hitwise Mobile Client Release FAQ February 2013 About Hitwise Mobile Mobile is one of the most dynamic aspects of the Internet today. Understanding the way consumers use the Internet from mobile devices
Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest
NEWSPAPER ASSOCIATION OF AMERICA Advancing Newspaper Media 2012 Newspaper Multiplatform Usage Prepared by Frank N. Magid Associates Inc. www.naa.org www.newspapermedia.com Table of Contents Introduction...........................................
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
Your consent to our cookies if you continue to use this website.