Managing Social Media in a Disaster. Jeff Baranyi Public Safety Tech Lead and Esri Disaster Response Team

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1 Managing Social Media in a Disaster Jeff Baranyi Public Safety Tech Lead and Esri Disaster Response Team

2 Esri Disaster Response Program Support our users, our partners and Esri personnel who get assigned to specific missions Types of Requests Include: - Software - Data - Technical Support - Project Support - Hardware

3 Emergency Support Oklahoma Victim Locations WTC Map Production 24x 7 for weeks Indian Ocean Tsunami Shuttle Recovery

4 Wildfire Support Data Management Fire Spread Predictions Damage Assessment Situational Awareness

5 Haiti and Chile Earthquake Support Web Servers, Software, Coordination, Staff, Partner Mobilization News Feeds Volunteered Information Twitter Feeds

6 Colorado, New Zealand, Japan Support Colorado Wildfires New Zealand Japan Japan

7 Public Information Map Template

8 Social Media Evolving to Support Emergency Management Providing Insight Documentation Increased Resiliency Situational Awareness Volunteered Geographic Information (VGI)

9 Filtering Social Media How do you separate the wheat from the chaff? Keywords Time Geography - Flickr - hotos.search&api_key=<your_api_key>&tags=flood&bbox= 50.0,20,80.0,60.0&accuracy=6&has_geo=1 - YouTube - x- results=50&v=2&lr=en&location= , &location-radius=300mi&alt=rss

10 Providing Insight

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12 Ushahidi Crowd Sourcing Tool

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25 Documentation

26 Sudan Referendum

27 Who s Tweeting?

28 Concentrated Messages

29 Going Viral

30 Going Viral

31 Going Viral

32 Going Viral

33 Tweets Per Capita

34 Tweets Per Capita

35 Original Content

36 Re-tweets

37 Mass Media

38 Mass Media Conduits

39 Message Spread

40 Sudan Statistics Analysis Results of 20,000 Tweets from January 9 th to 15 th Location Information - 95% of locations came from geocoding a place name in the user's twitter profile % were from a lat / long in the user's profile - 0.5% were GeoTagged Generation of Information - 11% were "original information", ie. they were not retweets and did not contain a URL unless that URL is to twitpic. - 13% were second person messages, basically retweets of messages that would have been classifies are original information. - 75% were "mass media" tweets, basically just links to news outlets (probably sent by clicking the twitter button on the web site)

41 Documentation Types - Videos/Photos/Messages

42 Documentation Damage Photos from Flickr

43 Increase Resiliency

44 Disaster Response 2.0 Social Networks + Location can connect you with your neighbor Enabling communities to help themselves during a crisis...

45 Situational Awareness

46 Situational Awareness The sooner we are able to comprehend the full scope of the disaster, the better able we are to support our citizens and first responders. For that reason, we must seek out and incorporate information provided by the public. Senate Homeland Security Hearing on Social Media as Disaster Communications Tool May 5, 2011

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48 April 22 St. Louis Tornado

49 Common Operational Picture Social Media Tools

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63 Volunteered Geographic Information (VGI)

64 Volunteered Geographic Information (VGI) Citizens as Sensors: The World of Volunteered Geography Direct Feature Updating Server Connecting Mobile Workers, The Public... Everyone

65 Metro Nashville 2010 Flood Viewer

66 City of Nashville Citizen Reporting Tool Volunteered Geographic Information (VGI)

67 Hamilton County, TN Storm Damage Reporter

68 A New Generation of Geo-Applications Is Emerging CitySourced.com - Leveraging the Geospatial Platform Creating Fun, Interesting and Useful Apps

69 Collect VGI from your Smartphone iphone, Windows Phone 7 and Android

70 Collecting ICS Mapping Information NAPSG Foundation SoCal Public Safety GIS User Group Workshop

71 Challenges Naughty Words Lack of GeoTagging Privacy Terms of Service

72 Resources / Templates Public Safety Resource Center Templates Public Information Map - Social Media / VGI Template - Common Operational Picture (COP) Template Social Media Widget - Citizen Service Template -

73 Social Media for Emergency Management is Evolving How can you evolve with it? Watch Social Media on map during an incident - Integrate Social Media in to your Public Information maps and Situational Awareness Viewers Explore Volunteered Geographic Information (VGI)

74 Other Resources / Tools ArcGIS.com Tweet Mapping Template Ushahidi ArcGIS Destkop AddIn ArcGIS Explorer 1700 Twitter Add-in Storing tweets in the Geodatabase via GNIP Power Track (

75 ArcGIS.com Tweet Mapping Template See this blog post on the ArcGIS Online blog - hive/2011/05/02/tweet-mapping-template.aspx Three Steps 1. Create your web map 2. Select the Twitter Web Map Template 3. Host html on your website

76 Ushahidi ArcGIS Desktop AddIn (with source)

77 ArcGIS Explorer 1700 Twitter Add-In

78 Storing Twitter Data GNIP Power Track (Product subscription) Filter the Twitter Firehouse Many different filters and Operators - Including the has:geo - Currently, 'has:geo' is about 2-4% of the full firehose - Any tweets with geolocation data, either an exact lat/lon or a named place

79 Demos

80 Questions / Discussion

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