Artwork: Desk Design, 3032 Hinterkappelen Photos: Boris Baldinger, Print: Länggass Druck AG, 3012 Berne

Transcription

1 Swiss Tourism in Figures Edition 2008

2 2 Contents Legal bases Tourist regions Tourism an important sector of the economy Jobs and employees Mobility in Switzerland results on travel behaviour Hotel and catering industry Accommodation sector Catering Outgoing Transport Sports Formal education Quality label for the Swiss tourism industry International Tourism associations and institutes Edited by u Swiss Tourism Federation (STF) u Swiss Federal Statistical Office (SFSO) u GastroSuisse u hotelleriesuisse u Swiss Federation of Travel Agencies (SFTA) u Switzerland Tourism (ST) u Swiss Cableways u Public Transport Association The data in this publication is the latest available. The publication is also available on Artwork: Desk Design, 3032 Hinterkappelen Photos: Boris Baldinger, Print: Länggass Druck AG, 3012 Berne Supported by the State Secretariat for Economic Affairs SECO Berne, July 2008

3 Legal bases Legal bases of the Federal Government National Promotion of Tourism: Bundesgesetz vom 21. Dezember 1955 über die Schweizerische Verkehrszentrale, ab 1995 Schweiz Tourismus (SR ) Promotion of Innovation and Cooperation: Bundesgesetz vom 10. Oktober 1997 über die Förderung von Innovation und Zusammenarbeit im Tourismus (SR ) Promotion of the Lodging Industry: Bundesgesetz vom 20. Juni 2003 über die Förderung der Beherbergungswirtschaft (SR ) Regional Policy: Bundesgesetz vom 6. Oktober 2006 über die Regionalpolitik (Stand 1. Januar 2008); (SR 901.0) Gambling Facilities: Bundesgesetz vom 18. Dezember 1998 über Glücksspiele und Spielbanken (Spielbankengesetz, SBG) (SR ) Exclusiv VAT Tariff for Lodgin Services: Bundesgesetz vom 2. September 1999 über die Mehrwertsteuer (Mehrwertsteuergesetz, MWSTG) (SR ) Tourism Statistics: Verordnung vom 30. Juni 1993 über die Durchführung von statistischen Erhebungen des Bundes (SR ) Natural Parks: Bundesgesetz über den Natur- und Heimatschutz (NHG), vom 1. Juli 1966 (SR 451) Source: 3

4 Legal bases 4 Overview of tourism laws of the Swiss Cantons Canton Aargau Appenzell Innerrhoden Appenzell Ausserrhoden Basel-Landschaft Basel-Stadt Bern Fribourg Geneva Glarus Graubünden Jura Lucerne Neuchâtel Nidwalden Obwalden St. Gallen Schaffhausen Solothurn Schwyz Thurgau Ticino Uri Vaud Valais Zug Zurich Internet Law No tourism law Tourismusförderungsgesetz vom 25. April 1999 Tourismusgesetz vom 22. September 2003 Tourismusgesetz vom 19. Juni 2003 Standortförderungsgesetz vom 29. Juni 2006 Tourismusentwicklungsgesetz vom 20. Juni 2005 Tourismusgesetz vom 13. Oktober 2005 Tourismusgesetz vom 24. Juni 1993 Tourismusentwicklungsgesetz vom 6. Mai 2007 Wirtschaftsentwicklungsgesetz vom 11. Februar 2004 Tourismusgesetz vom 31. Mai 1990 Tourismusgesetz vom 30. Januar 1996 Tourismusgesetz vom 25. Juni 1986 Fremdenverkehrsgesetz vom 25. April 1971 Tourismusgesetz vom 8. Juni 1997 Tourismusgesetz vom 26. November 1995 Tourismusgesetz vom 2. Dezember 1996 Wirtschaftsgesetz vom 9. Juni 1996 Gesetz über die Wirtschaftsförderung vom 27. November 1986 Gastgewerbegesetz vom 26. Juni 1996 Tourismusgesetz vom 30. November 1998 Verordnung vom 4. April 2004 über die Förderung des Tourismus Tourismusgesetz vom 15. September 1999 Tourismusgesetz vom 9. Februar 1996 Tourismusgesetz vom 27. März 2003 No tourism law

5 Tourist regions Swiss Federal Statistical Office km As of Graubünden: Canton of Graubünden 2 Eastern Switzerland: Canton of Glarus, Canton of Schaffhausen, Canton of St. Gallen, excluding parts of the See-Gaster district, Canton of Thurgau, Canton of Appenzell-Innerrhoden and Canton of AppenzellAuserrhoden 3 Zurich Region: Canton of Zurich, Canton of Aargau: districts of Baden, parts of the Bremgarten and Zurzach districts, Canton of Schwyz: districts Höfe and March, Canton of St. Gallen: parts of the SeeGaster 4 Basel Region: Canton of Basel-Stadt and of Basel-Land, Canton Solothurn: districts Dorneck and Thierstein, Canton Aargau: the Laufenburg and Rheinfelden districts, parts of Zurzach 5 Central Switzerland: Cantons of Lucerne, Uri, Schwyz excluding the March and Höfe district, Canton of Aargau: the Kulm and Muri districts, parts of: Lenzburg district, Cantons of Obwalden, Nidwalden and Zug 6 Schweizer Mittelland: the Bernese districts of Aarberg, Aarwangen, Berne, Biel, Büren, Burgdorf, Cerlier, Fraubrunnen, Konolfingen, Laupen, Nidau, Schwarzenburg, Seftigen, Signau, Trachselwald and Wangen; from the Canton of Solothurn the districts Gäu, Tal, Bucheggberg, Gösgen, Wasseramt, Lebern, Olten and Solothurn, from the Canton of Aargau the districts Aarau, Brugg, Zofingen, parts of the Bremgarten and Lenzburg districts 7 Neuchâtel/ Jura /Jura Bernois: Cantons of Neuchâtel, Jura and the Bernese districts Courtelary, Moutier and La Neuveville 8 Lake Geneva Region (Vaud): Canton of Vaud 9 Fribourg Region: Canton of Fribourg 10 Bernese Oberland: districts of Frutigen, Interlaken, Niedersimmental, Oberhasli, Saanen and Thun 11 Ticino: Canton of Ticino 12 Valais: Canton of Valais 13 Geneva: Canton of Geneva

6 Tourism an important sector of the economy 6 Tourism generates income Domestic and international tourism are important factors in the Swiss economy. Of a total revenue of CHF 21.6 billion in 2004, 9.7 billion (or 44.9%) came from domes tic tourism. Expenditure by foreign visitors in Switzerland added some CHF 11.9 billion (2.6% of the Gross Domestic Product). Total tourism revenue From domestic tourists From foreign tourists (Tourism balance of payments) 2) Total Tourism s share of Swiss Gross Domestic Product 1) no estimate % 2005 in billion CHF ) 1) 1) ) 1) 1) 4.8% 1) 1) 1) 2) 2003/04/05: revised figures, 2006/07: provisional figures Source: Swiss Federal Statistical Office Tourism an invisible export The expenditure of foreign guests in Switzerland has the same effect on the Swiss balance of payments as the export of goods. 8.3 percent of Switzerland s export re venue come from tourism Export revenue by industry 1) Metal and machine industry Chemical industry 1 3. Watchmaking industry 4. Tourism (Tourism balance of payments) Textile industry ) excl. income from capital abroad and work abroad Source: Swiss Federal Statistical Office 2005 in billion CHF

7 Tourism an important sector of the economy Tourism, including overnight stays as the major source of income The tourism balance of payments shows the revenue from foreign tourists in Switzerland and the expenditure of Swiss tourists abroad. Calculations are based on a mixture of statistical data including frequency, turnover and prices, additional statistics from foreign and domestic authorities as well as estimates. Tourism balance of payments Revenue / Expenditure Revenue from Expenditure of Swiss foreign tourists tourists abroad in billion CHF in billion CHF ) ) ) ) ) ) Tourism, including overnight stays Visitors staying in lodging facilities and with relatives Educational & medical stays Excursionists, transit visitors, other tourism Consumption expenditure of border-zone inhabitants including short-term residents (< 4 months) Total ) revised figures 2) provisional figures Source: Swiss Federal Statistical Office 7

8 Tourism an important sector of the economy 8 Average spending per visitor and overnight stay Expenditure 2003 in million CHF for: Overnight tourists Lodging Meals Incidentals hotels In In vacation apartments At camp grounds In group accommodation In youth hostels With friends and relatives Total Source: Swiss Federal Statistical Office Distribution of incidentals Foreign guests in Switzerland spend money not only in hotels and restaurants, but also in other businesses. In 2004, for instance, they spent the following estimated amounts on: Sector Fuel Tobacco Sweets Souvenirs, handicrafts Taxi fares Inland water transportation Sights or points of interest Source: Swiss Federal Statistical Office Expenditures 2004 CHF 695 million CHF 137 million CHF 288 million CHF 67 million CHF 111 million CHF 20 million CHF 21 million

9 Tourism an important sector of the economy Facts and figures In Switzerland many industries benefit directly and indirectly from tourism. It ranks fourth in the national export balance and with about employees is one of Switzerland s most important small-business sectors. 6.2 percent share of gross domestic product GDP (2006) 1) CHF 14.6 billion export revenue generated by foreign guests 2) 72.5 billion overnight stays in hotel and parahotel industry (2007) 3) CHF 28.3 billion tourism gross value added (2006) 1) Tourism is the leading economic sector in mountain areas Tourism is the key growth sector in mountain areas and marginal regions and helps maintain the balance between periphery and centre: Grisons: 30 percent of cantonal GDP and 30 percent of total employment (2007) 4) Valais: 25 percent of cantonal GDP and 27 percent of total employment (2002) 5) Tourism shapes Switzerland s image abroad Studies show that Switzerland is a well-known brand: «Swissness» is a purchase-relevant factor abroad The Switzerland brand is associated with positive contents around the world, especially with nature and natural beauty Tourism creates jobs Tourism is an important employer in urban and rural areas and fulfills its responsibility as a provider of apprenticeship positions. Tourism jobs are non-relocatable full-time equivalents direct and indirect employment (2007) 6) 10 percent of total employment in Switzerland Quality as a competitive advantage The Quality Label for Swiss Tourism (Q) is a joint industry program to enhance the quality of service. Currently labeled businesses per stage (per ): Q1: 1158, Q2: 257, Q3: 195 1) The Travel & Tourism Competitiveness Report 2007, WEF 2007, 2) Swiss Federal Statistical Office, 3) Estimate Switzerland Tourism, 4) Der Tourismus im Kanton Graubünden. Wertschöpfungsstudie, HTW Chur 2007, 5) Volkswirtschaftliche Bedeutung des Tourismus im Kanton Wallis, Berwert, A.; Rütter H.; Müller. H., 2002, 6) Employment statistic, Swiss Federal Statistical Office 9

10 Tourism an important sector of the economy 10 Added value of tourism: Many branches of the economy benefit from tourism Accounting for 31 percent of tourism s added value, the lodging sector is the main economic branch of tourism. The lodging and food and beverage serving services together account for 45 percent of tourism s added value. Over half of tourism s added value comes from other economic sectors. Contribution of economic sectors to added value in 1998 Non-specific tourism industries 5% Retail trade 8% Tourism-related industries (not including retail trade) 10% Accomodation 31 % Food and beverage 14 % Recreation & other entertainment services 2% Culture Travel agencies, tour operators and tourist offices Passenger transport 1% 9% 20% Source: Swiss Federal Statistical Office Foreign tourists accounted for 47 percent of tourist expenditure in 1998 Tourism consumption International visitors Same-day visitors Tourists (overnight visitors) Domestic visitors Same-day visitors Tourists (overnight visitors) Domestic business trips Use of second homes on own account or free of charge Other components Source: Swiss Federal Statistical Office million CHF %

11 Jobs and employees 11 Tourism creates jobs Tourism is an important work provider. Roughly one in 10 employed people has, directly or indirectly, this sector to thank for their job. Hotel and catering alone occupied around people in 2007, corresponding to an equivalent full-time positions. Employment in tourism according to individual business sectors 2007 (in thousands) 1) Transportation by boat 2.4 Transportation by air Part-Time employment in transportation; travel agencies Hospitality industry Transportation by road and rail 90.8 Approximate equivalent of full-time positions 1) Average over four quarters Source: Swiss Federal Statistical Office 180.7

12 Jobs and employees 12 Full-time equivalents according to economic sectors (in thousands) 1) Service industry Total Men Women Hospitality industry Total Men Women Transportation by road Total and rail Men Women Transportation by boat Total Men Women Transportation by air Total Men Women Part-time employment Total in transportation; Men travel agencies Women ) Average over four quarters. Source: Employment statistic, Swiss Federal Statistical Office Employment statistics: hotel and catering industry (in thousands) th quarter Full-time employees (90% and over) Of which men 75.9 Of which women 67.1 Part-time employees I (50-89%) 33.3 Part-time employees II (<50%) 41.4 Of which men 18.5 Of which women 56.1 Total number of employees (overall) Of which men 94.4 Of which women th quarter th quarter Source: Employment statistic, Swiss Federal Statistical Office th quarter 4 th quarter

13 Mobility in Switzerland results on travel behaviour Travel with overnight stays Frequency, duration, distance Journeys with one or more overnight stays are on average the longest trips and hence account for a significant share of annual mobility. Distance figures are based on round trips and distances at the destination. The total distance amounts to approximately 4600 kilometres per person and year. 55% of those surveyed have taken at least one trip with an overnight stay over the past 4 months. This corresponds to an average of 2.7 journeys per year, with approximately one in nine as a business trip. Senior citizens take significantly fewer trips with overnight stays than the rest of the population. People in the 2645 year age bracket cover the longest distances. Income as a key factor is even stronger for journeys with overnight stays than for day trips: For example, the group with a monthly income of between 8000 and Swiss Francs travels about twice as much and almost three times as far as those with incomes below 4000 Swiss Francs. Number of thereof business Total distance at least one journey journeys trips (in %) per year (km) over the past per year 4 months (share in %) Age 617 years years years years and over Gender Men Women Household income Up to CHF CHF CHF Over CHF Spacial structure (residential community) Suburban core community Other suburban community Isolated town Rural community Total Source: Microcensus 2005, Swiss Federal Statistical Office 13

14 Mobility in Switzerland results on travel behaviour 14 Objectives, purposes and choice of transport Around half of all journeys with overnight stays are taken abroad. Naturally, this share is higher for business trips as longer domestic business trips often do not require an overnight stay. Among domestic destinations the classic holiday regions are most popular, namely Eastern Switzerland (with Graubünden), Schweizer Mittelland (including Berne and others) and the Lake Geneva Region (including Valais). However, Ticino and Central Switzerland are also often chosen as destinations, given the fact that these regions are notably smaller than the other major regions. Destination by travel purpose (in %) Leisure Business Other Total Lake Geneva Region (incl. Valais) Schweizer Mittelland (incl. Berne) Northwestern Switzerland Zurich Region Eastern Switzerland (incl. Graubünden) Central Switzerland Ticino Switzerland Share of population major regions Reasons for choice of transport (in %, multiple answers possible) Main means of transport Aeroplane 57.1 Lack of alternatives 88.2 Travel time 32.1 Costs 21.7 Perceived safety 47.5 Pleasure 33.9 Higher reliability 3 Luggage, bulky items On foot/ Motorised Public by bycicle privat transport transport Source: Microcensus 2005 on Travel Behaviour, Swiss Federal Statistical Office Other

15 Hotel and catering industry The Swiss hotel and restaurant industry: the most important industry in tourism employees trainees hotel and restaurant establishments billion francs annual turnover million francs paid in VAT or per cent of the overall net VAT receivables The hotel and restaurant establishments are an important element of the Swiss economy. Some people are employed in the hotel and restaurant industry. This is slightly less than 10 per cent of all people employed in the service sector. Some 9000 trainees are also employed in the hotel and restaurant industry. The aforementioned figures do not include the fact that the hotel and restaurant industry and therefore the economy of tourism also indirectly generate many jobs in other sectors such as, for instance, the construction industry, in agriculture and in specialist retail. For instance, around half of the meat in Switzerland is consumed in the catering industry. This means that jobs are created in both agriculture and the butchery business. The 2005 census of establishments counted some hotel and restaurant establishments. Of these, 67.3 per cent were restaurants, 15.1 per cent hotels with restaurants, 6.4 per cent bars, 3.5 per cent canteens and 1.7 per cent hotels without a restaurant. Together, these hotel and restaurant establishments generated an annual turnover of CHF 24 billion. According to the Federal tax administration (FTA), the hotel and restaurant industry also makes a substantial contribution to VAT revenues. In 2005, the hotel and restaurant industry paid CHF 851 million in VAT. The approx restaurants and hotels liable for tax thus contributed 1 per cent of the overall VAT of the FTA volume of CHF 8.1 billion. Source: Industry Report 2008, GastroSuisse 15

16 Accommodation sector 16 Overview of the accommodation sector Swiss tourism statistics break accommodation options down into hotel accommodation, health establishments and supplementary accommodation. Hotel accommodation Hotels, boarding houses, guesthouses, motels Health establishments Sanatoria which are not subsidized by the Canton and convalescent homes with medical management or support, Alpine health establishments, altitude clinics, rheumatic clinics, public spas Supplementary accommodation Private rooms (vacation homes and apartments): These are properties which are offered for rental to third parties. They exclude properties which are solely occupied by the owners or long-term tenants, or their family members. Camp and caravan sites: Demarcated sites which are accessible to everyone for the temporary parking of caravans and motor homes in which they travel, and for the temporary erection of tents. One «parking place» is equivalent to three «sleeping places» on average (four in the Ticino). Group accommodation: Dormitories for tourists and groups, club and association houses, mountain refuges and huts. Youth hostels: Switzerland s official youth hostels. Accommodation statistics (HESTA) for hotels and health establishments replace the statistics for hotels and health establishments which date back to 1934 but which were discontinued in 2003 due to budget restrictions. In methodological terms, these figures cannot be compared to the old statistics; HESTA has been in operation since

17 Accommodation sector 17 Hotels and health establishments Overnight stays in the Swiss hotel and wellness establishments amounted to 36.4 million (+4.4%) in the year 2007, and are associated with 15.6 million (+5.5%) arrivals. Thus the length of stay amounts to 2.3 nights (compared to 2.4 nights in the previous year). On average, with 2.5 nights, foreign guests remained longer in Swiss hotels and wellness establishments as compared to Swiss visitors with 2.1 nights. In the year 2007, 57.4 percent of overnight stays were on account of foreign visitors. These came chiefly from Germany (16.7% of aggregate demand), the United Kingdom (6.3%), the United States (4.6%), France (3.8%) and Italy (3.1%). All named countries increased their numbers in overnight stays as compared to 2006, although to greatly varying extents. Viewed as continents, the demand from Europe and Switzerland was the most significant (85.7%, including Switzerland), followed by Asia (6.3%) and America (6.1%). Guests from Africa and Oceania made up less than 1 percent of the aggregate demand. In the year 2007 the tourism regions Graubünden, Zurich, Valaise, Bernese Oberland and Central Switzerland were the most visited, each with at least 3.7 million visitors and united together, they account for approximately 62 percent of all overnight stays. Expressed as a percentage the regions Geneva (+8.5%) and Zurich (+7.7%) grew the most strongly. Development of overnight stays in 2007 Change in percent compared to the same period in 2006 January February March April May June July August September October November December Entire year Source: Swiss Federal Statistical Office Total Foreigners Swiss

18 Accommodation sector 18 Overnight stays by country of residence of visitors (in millions) Country of residence of visitors Switzerland Total of foreign countries Germany United Kingdom 1) France Italy Netherlands Belgium Nordic countries 2) Russia Spain Austria Other countries Europe Europe total (excl. Switzerland) United States Canada Brazil Other countries America America total Japan China (incl. Hongkong) Korea Israel India Other countries Asia Asia total Africa Australia, Oceania Other overseas countries Total Year Winter 06/ ) Great Britain and Northern Ireland 2) Denmark, Finland, Norway, Sweden, Iceland ( from ) Source: Swiss Federal Statistical Office Summer

19 Accommodation sector Hotel industry: capacity, overnight stays and occupancy rate Cantons 2007 Cantons Graubünden Bern Valais Zurich Geneva Ticino Vaud Lucerne St. Gallen Basel-Stadt Aargau Obwalden Schwyz Thurgau Fribourg Solothurn Zug Uri Nidwalden Neuchâtel Basel-Landschaft Appenzell Innerrhoden Appenzell Ausserrhoden Glarus Schaffhausen Jura Switzerland Capacity 1) Rooms Beds Overnight stays in millions Occupancy rate 2) in % Swiss Foreigners Total Rooms Beds Sorted by overnight stays 2007, in decreasing order 1) Monthly weighted and only open establishments (available rooms and beds) 2) Number of recorded overnight stays in percent of the total monthly net capacity Source: Swiss Federal Statistical Office 19

20 Accommodation sector 20 Tourist regions 2007 Tourist regions Capacity 1) Rooms Beds Graubünden Zurich Region Valais Bernese Oberland Central Switzerland Geneva Ticino Lake Geneva Region (Vaud) Eastern Switzerland Schweizer Mittelland Basel Region Fribourg Region Neuchâtel / Jura / Jura bernois Switzerland Overnight stays in millions Occupancy rate 2) in % Swiss Foreigners Total Rooms Beds Top destinations in 2007 Destination s 3) Zurich Geneva Zermatt Lucerne Basel Davos St. Moritz Lausanne Bern Interlaken Lugano Grindelwald Arosa Opfikon Lauterbrunnen Ascona Capacity 1) Rooms Beds Overnight stays in millions Occupancy rate 2) in % Swiss Foreigners Total Rooms Beds

21 Accommodation sector Capacity in hotels and health spas Year Recorded Establishments Recorded Rooms Recorded Beds Open Establishments Available Rooms Available Beds Hotels based on star rating system 2007 Year Open Available Available Establishments Rooms Beds * ** *** **** ***** No information No category Total Occupancy rate 2) in % Rooms Occupancy rate 2) in % Beds Revpar 4) Hotels and health spas according to size of establishment 2007 Size of establishment 0 to 10 beds 11 to 20 beds 21 to 50 beds 51 to 100 beds 101 to 150 beds 151 to 200 beds 201 to 300 beds 301 and more beds Open Establishments ) Monthly weighted and only open establishments (available rooms and beds) 2) Number of recorded overnight stays in percent of the total monthly net capacity 3) Top 16 destinations based on overnight stays in ) Revpar = revenue per available room * days open verified by hotelleriesuisse Source: Swiss Federal Statistical Office cumulative in % cumulative

22 Accommodation sector 22 Turnover Distribution and Operating Costs according to hotel category (2006) The Swiss Hotel Credit Association (SGH) annually publishes average figures for hotels and, in the year 2006, 368 hotels were assessed. The following published figures are based on this assessment and reflect average values. With these figures, it must be taken into account that within the various categories between seasonal and year-round commercial enterprises, as well as between the lakeside and mountain hotel trade; in each case substantial differences are at hand. Hotel category Number of hotels Earnings on food and beverages Earnings on accommodation Earnings on other services Total turnover Direct operating expenses Gross profit I Personnel expenses Gross profit II Other operating expenses Operating result I Management expenses Operating result II Maintenance and replacements Gross operating profit Financial and investment expenses Operating cashflow Non-recurring earnings and expenses Corporate cashflow Depreciation Corporate result * + ** 69 % *** 145 % **** 61 % ***** 13 % Important key figures Earnings from food preparation Earnings from beverages Earnings from merchandise Source: Swiss Association for Hotel Credit (Statistical year 2006)

23 Accommodation sector By all figures we are dealing with average values. For this reason, single results cannot be calculated through the addition or subtraction of revenue and expenses. Important key figures by hotel category Hotel category Profit and loss account Bed occupancy rate in % Average duration of stay (days) Average accommodation rate Accommodation earnings per bed per year Average operating income * + ** *** CHF CHF **** ***** CHF CHF Source: Swiss Association for Hotel Credit (Statistical year 2006) Key balance sheet figures by hotel category Hotel category Balance sheet Current ratio Indebtedness per bed Indebtedness per room Investment per bed Investment per room Average balance sheet total * + ** *** 11 CHF CHF **** ***** CHF CHF Source: Swiss Association for Hotel Credit (Statistical year 2006) Level of indebtedness of the hotel industry Hotel category Equity ratio Debt to equity ratio Payable interest in % of long-term debt Source: Swiss Association for Hotel Credit (Statistical year 2006) * + ** % *** % **** % ***** %

24 Accommodation sector 24 Facts and Figures from the Experience Groups [Erfa Groups] The results from the Experience Groups from hotelleriesuisse (around 160 establishments) cannot claim to be representative or complete, but they do provide valuable indications from the segment comprising the leading and larger businesses regarding the progression of the financial year and development over time. Revpar The revenue per room and day of opening (revenue per available room) is an informative key figure as regards value-added per available room. Revpar in CHF * City 5* Holiday 5* City Mean value * Holiday 3* City 4* Holiday Operating result I Operating result I is one of the main key figures in the hotel and catering sector, providing a yardstick for management efficiency. It takes account of all operating costs that can be influenced directly and are mostly variable, such as expenditure on goods (incl. services), personnel costs and other direct operating expenditure. Operating result I in % * City 5* Holiday 5* City Mean value * Holiday 3* City 4* Holiday More information is available in the publication: «Erfa-Gruppen von hotellerie suisse, Zahlen und Fakten 2005/06» which can be obtained from hotelleriesuisse, P.O.Box, 3001 Berne.

25 Accommodation sector Apartments Number of permanently and part-time occupied apartments as of census 2000 Canton Apartments Canton Total Occupation Permanently Occupied Un- occupied part-time occupied ZH AR BE AI LU SG UR GR SZ AG OW TG NW TI GL VD ZG VS FR NE SO GE BS JU BL CH SH Apartments Total Occupation Permanently Occupied Unoccupied part-time occupied Source: Swiss Federal Statistical Office Classified vacation homes by regions as of 31 December 2007 Tourist region Graubünden Estern Switzerland / Lichtenstein Zurich Region Central Switzerland Schweizer Mittelland Neuchâtel / Jura / Jura Bernois Lake Geneva Region (Vaud) Fribourg Region Bernese Oberland Ticino Valais Switzerland Source: Swiss Tourism Federation Total

26 Accommodation sector 26 Agrotourism Sleep on Straw: overnight stays and establishments Tourist region Graubünden Eastern Switzerland Zurich Region Basel Region Central Switzerland Schweizer Mittelland Neuchâtel / Jura / Jura Bernois Lake Geneva Region (Vaud) Fribourg Region Bernese Oberland Ticino Valais Geneva Switzerland Number of establishments Source: association «schlaf im Stroh!» Holidays on the Farm: overnight stays and establishments Tourist region Graubünden Eastern Switzerland Basel Region Central Switzerland Schweizer Mittelland Westschweiz 1) Bernese Oberland Ticino Valais Zurich Region Switzerland Number of establishment ) Fribourg Region, Geneva, Lake Geneva Region (Vaud), Neuchâtel/Jura/Jura Bernois combined Source: reka 230

27 Accommodation sector Camp sites 1) Number of establishments and overnight stays 2007 The Swiss are also among the most frequent campground guests. However, with 52 percent of overall demand their share declined somewhat, compared to the previous year (54%). Guests from Germany and the Netherlands accounted for slightly more overnight stays than last year, each with 34 percent of overall demand (32%), an increase of overnight stays. The average length of stay of Swiss guests dropped to 3.8 overnight stays (compared to 4.3 in 2006). On the other hand, the numbers of German and Dutch guests increased, with an average of 4.6 overnight stays in 2007 compared to 4.3 in the previous year. The demand for campsites depends on the weather. In 2007 the month of April was unusually dry and sunny; the number of overnight stays increased by 19 percent compared to the previous month. Tourist region Capacity Demand Establish- Campsites Arrivals Overnight Average ments in 1000 stays duration in 1000 of stay Total Overnight Permanently campsites leased campsites Graubünden Valais Bernese Oberland Zurich Region Central Switzerland Lake Geneva Region (Vaud) and Geneva ) 1) 1) Geneva Eastern Switzerland Schweizer Mittelland Basel Region (8) (17) 2.0 Ticino Fribourg Region (24) (63) 2.6 Neuchâtel / Jura / Jura Bernois Switzerland ) Two regions combinded due to data protection (less than 3 establishments in the Geneva tourist region) () Only of limited statistical reliability (coefficient of variation >15%) Source: Swiss Federal Statistical Office 27

28 Accommodation sector 28 Youth hostels Number of establishments and overnight stays 2007 With overnight stays (+4.5%) Swiss guests generated around 58 percent of overall demand. The Germans came in second with overnight stays (+9.7%), an increase of 15 percent of overall demand. The share of other European guests amounts to overnight stays, up 4.5 percent over the previous year. Of the overnight stays recorded in youth hostels were arrivals. That corresponds to an average length of stay of two nights per person; this value is below the hotel industry (2.3 nights). The length of stay varies according to region: In Graubünden the number was 2.8 nights, Ticino and the Bernese Oberland recorded 2.1 nights each, while Eastern Switzerland and the Swiss Mittelland only recorded 1.6 nights each. The summer season accounted for nearly two thirds (66%) of overnight stays. Among tourism regions Graubünden led the way with overnight stays, followed by the Zurich region with and Ticino with overnight stays. Tourist region Capacity Demand registered Registered Arrivals Overnight Establishments Beds stays Graubünden Valais Bernese Oberland Zurich Region Central Switzerland Lake Geneva (Vaud) Geneva x x Eastern Switzerland Schweizer Mittelland Basel Region Ticino Fribourg Region 1 76 x x Neuchâtel/Jura/Jura Bernois x x Switzerland x = omitted for purposes of data protection (less than 3 establishments) Source: Swiss Federal Statistical Office Average duration of stay x x x 2.0

29 Catering 29 Business size: number of seats per restaurant 125 seats 2650 seats 5175 seats seats seats more than 201 seats Portion of businesses in % Business type: Guaranteed variety! (Multiple choice possible) 3.3% 4.5% Seminar hotel Catering/home deliveries 5.3% Bar/pub/wine boutique 14.2% Pizzeria 9.4% Fast food/system catering 1.3% Hotel/restaurant 17.1% Dancing/discotheque/cabaret/night bar 2.0% Residential hotel/motel Tearoom/café-restaurant 8.5% Inn/country inn Take away Local restaurant 6.5% Other/no details 4.9% 3.1% 13.6% Guest-house/hostel 1.7% Self-service restaurant 3.4% Restaurant/brasserie/bistro 66.5% Good plain cooking 7 % Italian specialities 21.8 % French specialities 16.0 % Offer: Plain cooking remains No. 1 (Multiple choice possible) Swiss specialities 51.6% Fish specialities 26.3% Grill specialities 21.1% Asian specialities 7.0% Diet cuisine 1.8% Gastroshop for items in daily use 1.2% House deliveries 8.0% Other specialities Trend food 10.8% 6.0% Take away sales 16.4% Source: Industry Report 2008, GastroSuisse Portug., Span., Greek, Turk. specialities 2.8 % American, Mexican specialities 1.9 % Ethno food 1.5 % Vegetarian cuisine 23.0 % Health food cuisine 2.3 % Fast food 8.7 %

30 Catering 30 Sales development compared to same quarter of the previous year ( ) Hotel Hotel and restaurant industry Restaurant Source: Survey KOF (economic research department of the Swiss Federal Institute of Technology, Zurich) in cooperation with GastroSuisse, Industry Report 2008 The tangible upswing in the hotel and restaurant industry in 2006 continued to develop positively last year, in The third quarter in particular was very satisfactory, with an increase in sales of 5.6 per cent compared to the same quarter in the previous year. It is a long time since the hotel and restaurant industry last recorded such good results. In the restaurant sector, the average sales development was positive in all quarters. Despite this gratifying development, the sales growth was slightly lower compared to that of the industry overall. The establishments offering accommodation are continuing the positive trend from 2006; an extremely successful year was recorded in In the 3rd quarter of 2007, the highest growth since the economic survey of the hotel and restaurant industry started in 1988 was recorded, with an increase in turnover of 8.4 per cent compared to the same quarter in the previous year.

31 Catering 31 Turnover per business 1) the hotel and catering industry is clearly dominated by small and medium businesses Annual turnover in CHF up to from from from from from more than Source: GastroSuisse, Industry Report 2008 Around one third (32%) of the establishments in the hotel and restaurant industry generate a maximum turnover of up to CHF The turnover of four-fifths (79.2%) of the establishments is under CHF This indicates that the hotel and restaurant industry consists very clearly of SME establishments, and not just related to the number of employees but also based on the turnover. A comparison with the prior year shows that the proportion of establishments with an annual turnover of less than CHF has fallen and the proportion of establishments with an annual turnover of more than CHF has increased. 1) Surveys of restaurants and hotels Turnover per establishment in %

32 Catering 32 An overview of important key ratios for the hotel and restaurant industry Key figure Operating income per employee Income from food preparation per employee Operating income per service employee Turnover per seat and hour of operation Turnover per working hour Turnover per service hour Turnover per employee and operating day Average Minimum Maximum amount in CHF amount in CHF amount in CHF Source: Industry Report 2008, Gastroconsult AG/GastroSuisse These key ratios provide valuable information for assessing the operating efficiency of a hotel establishment. However, it needs to be taken into account that one individual establishment can never be fully compared with another. That is why indivi dual key ratios can also deviate substantially from the average figures. Nevertheless, this information from the comprehensive operating statistics of Gastroconsult AG can offer valuable indications for a comparison with competitors. Compared to the prior year, the operating turnover per person employed grew from CHF to CHF An increase was also discernible among the other key ratios for the hotel and restaurant industry. Further information in the publication from GastroSuisse «Branchenspiegel 2008» («Industry Report»), available from GastroSuisse, P.O. Box, 8046 Zurich, for CHF

33 Outgoing Key figures from Swiss travel agencies Jobs and employees Extrapolated turnover, Swiss travel agencies in billions of CHF Average number of full-time-equivalent employees per travel agency Number of employees, extrapolated to the entire sector Quota of women Retailer figures Annual payroll total per travel agency in CHF Annual payroll total per full-time-equivalent employee in CHF Gross turnover per travel agency in CHF Gross turnover per full-time-equivalent employee in CHF approx. 75% approx. 75% approx. 77% Source: Survey by Economic Research of Credit Suisse, Swiss Federation of Travel Agencies 90 percent of travel agencies are solely active in the retail sector (leisure); the previous year s figure was only 86 percent. 74 percent of travel agencies keep their range as wide as possible while 26 percent are specialists. The total number of trainees in 152 travel agencies is 250. The most important region for travel agency activities is the Zurich region, followed by the Lake Geneva area. Location of travel agencies in Swiss cities by number of inhabitants More than Less than % 2000 up to % 30.8% 5000 up to up to % Source: Survey by Economic Research of Credit Suisse, Swiss Federation of Travel Agencies A good half of all travel agencies are based in towns with more than inhabitants and one third are located in cities with a population of more than % 33

34 Transport 34 A wide variety of means of transportation More than half of all travel activities for vacation and buisness purposes with at least one overnight stay, made by Swiss residents within Switzerland or abroad, occur by private car. About one fifth of the tourists travel by train, 18 percent travel by plane, and 4 percent go by bus, postbus, tram or metro. Public transport The public transport route network on railways, roads, lakes and rivers adds up to a total of km stopping points are served. A total of 486 million railway and vehicle kilometres are available. In 2007, 2.12 million passengers made use of a half fare card, persons held a general abonnement valid throughout the country and around persons obtained a combined season ticket in one of the 21 regional tariff networks. One of the densest railway networks in the world The length of the Swiss railway network is 5062 km. This is made up of 3680 km of normal gauge lines of which 3011 km are part of the Swiss Federal Railways network and 1382 km of narrow gauge lines. Swiss Federal Railways runs around 7000 train services or train kilometres each day. Around half of this consists of long distance services (Eurocity, Intercity and express trains), the other half of regional and suburban railway services. In 2007, Swiss Federal Railways carried 307 million passengers. The average journey distance amounted to 49 km per day. In addition to Swiss Federal Railways, a further 46 railway companies operate in the public transport sector. The bus, car and PostBus network as a distributor 52 local transport companies carried passengers by tram, trolleybus and bus in the area around the larger cities and agglomerations on 3482 km routes. 78 bus companies operated on km regional routes (figures include PostAuto/Swiss PostBus Ltd). In 2007, employees of tram, trolleybus and bus are carried 1158 Millions of passengers. 9 regions of PostBus take care of the nationwide local distribution using postal buses. They are also partners for the transport services provided to order and act as an information point for passengers.

35 Transport 35 The 740 PostBus routes operate a route network of 9827 km PostBus employees with 1909 postal buses ( seats) conveyed 111 million passengers. In the course of this, the vehicles covered a distance of 89 million kilometres, or the equivalent of six times the circumference of the earth each day. In addition, around 1340 drivers are employed by PostBus companies. Bustling navigation on Swiss lakes 26 shipping companies on a total of 22 lakes and rivers publish schedules in the official timetable Ships operate in the following categories: Category Steamers Diesel-electric paddle boats Motor boats Solar-electric boats Ferries Barges Boats 15 boats 3 boats 143 boats 3 boats 9 boats 4 boats Lakes on 6 lakes on one lake on 22 lakes and rivers on 2 lakes on 4 lakes on 3 lakes and rivers Source: LITRA, public transport information service 177 boats offered seats to passengers. In 2007, 13.6 million passengers travelled on Swiss lakes and rivers. This is around 2 percent more than in 2006 (barely 13.6 million passengers). Over 36 million air passengers In 2007, Switzerland s airports recorded some flight movements (takeoffs and landings, only scheduled and charter flights). Of the 36.5 million passengers taking off from or landing in Switzerland, about used Switzerland as a transit destination. Airport Movements Basel Mulhouse Berne Belp Genève Cointrin Lugano Agno Sion 52 St. Gallen Altenrhein Zurich Kloten Total Local and transfer passengers Transit passengers Source: Federal Office of Civil Aviation, Swiss Federal Statistical Office Total passengers