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1 Corporate Design Manual V 1.2 laufen-bathrooms.info > marketing tools > LAUFEN templates > manual

2 Logo Logo Small length of logo smaller than 3cm Logo Colours black Laufen red: Pantone 485 C CMYK 0 / 100 / 100 / 0 RGB: 226 / 0 / 26 Laufen grey: Pantone Cool Gray 6 C laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos 2

3 Logo laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos 3

4 Logo exception - Brochure title logo with smaller red cross - on brochure cover ONLY! laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos 4

5 30 cm 25 cm 4 cm 9,5 cm 15 cm IMAGE laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos 5

6 Designline / Set logo Series name / Laufen text Set logo Pess text ILBAGNOALESSI Il Bagno Alessi ILBAGNOALESSI One Il Bagno Alessi One ILBAGNOALESSI dot Il Bagno Alessi dot PALOMBA COLLECTION Palomba Collection living Living living square Living Square living city Living City living style Living Style Lb3 Lb3 moderna moderna moderna plus moderna Plus form Form mimo Mimo palace Palace LAUFEN pro Laufen Pro LAUFEN pro-n Laufen Pro-N LAUFEN solutions Laufen Solutions pro liberty / LAUFEN pro liberty Laufen Pro Liberty florakids Florakids case Case case for living style Case for Living Style case for palace Case for Palace case plus Case Plus laufen-bathrooms.info > marketing tools > LAUFEN templates > set logos 6

7 Designline / Set logo Series name / Laufen text Set logo Pess text cityprime Cityprime cityprime lumitouch Cityprime Lumitouch citypro Citypro curveprime Curveprime curvepro Curvepro mimo Mimo quadriga Quadriga twinprime Twinprime twinprime pin Twinprime Pin twinpro Twinpro simibox Simibox laufen-bathrooms.info > marketing tools > LAUFEN templates > set logos 7

8 Typography Corporate typography for printing Lead - Helvetica Neue LT Std, 45 Light, 20 Pt/29.7 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Running text - Helvetica Neue LT Std, 45 Light, 9 Pt/11,5 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Running text bold - Helvetica Neue LT Std, 75 Bold, 9 Pt/11,5 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Running text italic - Helvetica Neue LT Std, 46 Light Italic, 9 Pt/11,5 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆ~ Catalogue Content - Helvetica Neue LT Std, 45 Light, 9 Pt/14 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Captions - Helvetica Neue LT Std, 45 Light, 8 Pt/9 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ 8

9 Typography Corporate typography for PC Titles - Arial bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Running text - Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ 9

10 Letter laufen-bathrooms.info > marketing tools > LAUFEN templates > templates 10

11 Envelopes Laufen Bathrooms AG Postfach 432, CH Laufen Switzerland Helvetica Neue LT Std. 45 light 9Pt / line spacing 12Pt enveloppe DL C5/6 110 x 220 mm Laufen Bathrooms AG Postfach 432, CH Laufen Switzerland enveloppe C4 229 x 324 mm laufen-bathrooms.info > marketing tools > LAUFEN templates > templates 11

12 Business card Use this line only for Senior Managing Director 270g business card paper laufen-bathrooms.info > marketing tools > LAUFEN templates > templates 12

13 signature signature LAUFEN brand Mit freundlichem Gruss / Best regards, André Michel André Michel Marketing Manager LAUFEN logo width 3cm Laufen Bathrooms AG Wahlenstrasse Laufen Tel.: Fax: Mobile: Please download word document with sample signature, customize it with your personal contact information and copy/paste signature to the signature section of your program. signature multi-brand Best regards, Daryl Ryan Daryl Ryan Sales Office Manager logo width 3cm Roca Ltd. Registered in England Reg. No Registered Office; Samson Road, Hermitage Industrial Estate Coalville, LE67 3FP Tel: +44 (0) Fax: +44 (0) Mobile: +44 (0) Please download word document with sample signature, customize it with your personal contact information and your logos (width 3cm) and copy/ paste signature to the signature section of your program. laufen-bathrooms.info > marketing tools > LAUFEN templates > Signature 13

14 Technical Catalogue max Technischer Katalog V 9.0 laufen-bathrooms.info > marketing tools > LAUFEN templates > technical catalogue 14

15 Technical Catalogue U /druckerei_musterhausen/2011/ CH/d Keramik Laufen AG Wahlenstrasse 46 CH-4242 Laufen Tel Fax Technischer Katalog V max Technischer Katalog V 9.0 U /druckerei_musterhausen/2011/ ((Das OriginalFeindatenBild muss elektronisch verlängert werden inkl. Beschnitt)) CH/d 855 ((Hier gibt es dann noch eine CH-Variante 455 mit dem arwa- Logo)) Keramik Laufen AG Wahlenstrasse 46 CH-4242 Laufen Tel Fax Technischer Katalog V max Technischer Katalog V 9.0 laufen-bathrooms.info > marketing tools > LAUFEN templates > technical catalogue 15

16 Pricelist Pricelist one language Pricelist backcover PRICE LIST Recommended retail price in Euro, effective January 1st CH SANITARKERAMIK BADMÖBEL WELLNESS ARMATUREN ACCESSOIRES Pricelist two languages PRICE LIST Recommended retail price in Euro, effective January 1st 2013 PREISLISTE Unverbindliche Richtpreise in Euro, gültig ab 1. Januar SANITARY WARE FURNITURE CH WELLNESS FAUCETS ACCESSORIES SANITARKERAMIK BADMÖBEL WELLNESS ARMATUREN ACCESSOIRES laufen-bathrooms.info > marketing tools > LAUFEN templates > price list 16

17 Pricelist Chapter divider Pricelist backcover laufen-bathrooms.info > marketing tools > LAUFEN templates > price list 17

18 Advertisements Artwork to be ordered at Laufen Bathrooms laufen-bathrooms.info > marketing tools > advertising campaign 18

19 Internet Banner Artwork to be ordered at Laufen Bathrooms laufen-bathrooms.info > marketing tools > online banners 19

20 Banners HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. LAUFEN Palomba Collection 2012, design by L+R Palomba LAUFEN living square, design by platinumdesign HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. LAUFEN palace, design by platinumdesign LAUFEN palace, design by platinumdesign LAUFEN palace, design by platinumdesign Artwork to be ordered at Laufen Bathrooms laufen-bathrooms.info > marketing tools > Posters and Banners 20

21 LAUFEN PALOMBA COLLECTION 2012 PHOTO: CARLO CIRAUDO + MAX MAJOLA LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 PHOTO: CARLO CIRAUDO + MAX MAJOLA LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 PHOTO: CARLO CIRAUDO + MAX MAJOLA LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 PHOTO: CARLO CIRAUDO + MAX MAJOLA LOCATION: LAUFEN FORUM, SWITZERLAND Posters Format A1 HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. Artwork to be ordered at Laufen Bathrooms HEART MADE. HAND FINISHED. Artwork to be ordered at Laufen Bathrooms laufen-bathrooms.info > marketing tools > Posters and Banners 21

22 Product Packaging 100% 84.5% ~14% 22

23 Product Packaging UP UP UP UP 23

24 Product Packaging Cardboard box: Rectangle LAUFEN Logo: Packaging symbols: Label corners: On 4 sides, font size = 84.5% of total box width (Please note: all at same height if possible) On upper side of box and on sides On 1 side: 2 small corner markings, internal size 165 mm Upper side UP Side Front/Back side Side ~80 ~100 24

25 Product Packaging Cardboard box: Urinal LAUFEN Logo: Packaging symbols: Label corners: On 4 sides, font size = 84.5% of total box width (Please note: all at same height if possible) On upper side of box and back/front 2 small corner markings on back/front, internal size 110 mm Upper side UP Back side 2 sides Front side ~80 ~100 25

26 Product Packaging Cardboard box: Vertical Trapeze LAUFEN Logo: Packaging symbols: Label corners: On 4 sides, font size = 84.5% of total box width (Please note: all at same height if possible) On upper side of box and on small/braod side of box 2 small corner markings on small/broad side, internal size 110 mm Upper side UP Small sides Broader side 2 sides ~80 ~100 26

27 Product Packaging Cardboard box: Horizontal Trapeze LAUFEN Logo: Packaging symbols: Label corners: On 4 sides, font size = 84.5% of total box width (Please note: all at same height if possible) On upper side of box and on sides 2 small corner markings on sides, internal size 110 mm Back Upper side UP Side Front Side 27

28 Product Packaging Packaging symbols: Icons side please add RESY logo and number if possible choose respectively to weight of package Packaging symbols: Icons top please add RESY logo and number if possible choose respectively to weight of package laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons 28

29 Product Packaging Packaging symbols: Icons alignment 100% 15% 100% 15% 100% 15% laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons 29

30 Product Packaging Packaging symbols: Icons alignment 100% 100% 15% 15% laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons 30

31 Product Packaging Packaging symbols: Icons size min 25 mm 40 mm max 60mm laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons 31

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