Corporate Design Manual V 1.2. laufen-bathrooms.info > marketing tools > LAUFEN templates > manual

Size: px
Start display at page:

Download "Corporate Design Manual V 1.2. laufen-bathrooms.info > marketing tools > LAUFEN templates > manual"

Transcription

1 Corporate Design Manual V 1.2 laufen-bathrooms.info > marketing tools > LAUFEN templates > manual

2 Logo Logo Small length of logo smaller than 3cm Logo Colours black Laufen red: Pantone 485 C CMYK 0 / 100 / 100 / 0 RGB: 226 / 0 / 26 Laufen grey: Pantone Cool Gray 6 C laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos 2

3 Logo laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos 3

4 Logo exception - Brochure title logo with smaller red cross - on brochure cover ONLY! laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos 4

5 30 cm 25 cm 4 cm 9,5 cm 15 cm IMAGE laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos 5

6 Designline / Set logo Series name / Laufen text Set logo Pess text ILBAGNOALESSI Il Bagno Alessi ILBAGNOALESSI One Il Bagno Alessi One ILBAGNOALESSI dot Il Bagno Alessi dot PALOMBA COLLECTION Palomba Collection living Living living square Living Square living city Living City living style Living Style Lb3 Lb3 moderna moderna moderna plus moderna Plus form Form mimo Mimo palace Palace LAUFEN pro Laufen Pro LAUFEN pro-n Laufen Pro-N LAUFEN solutions Laufen Solutions pro liberty / LAUFEN pro liberty Laufen Pro Liberty florakids Florakids case Case case for living style Case for Living Style case for palace Case for Palace case plus Case Plus laufen-bathrooms.info > marketing tools > LAUFEN templates > set logos 6

7 Designline / Set logo Series name / Laufen text Set logo Pess text cityprime Cityprime cityprime lumitouch Cityprime Lumitouch citypro Citypro curveprime Curveprime curvepro Curvepro mimo Mimo quadriga Quadriga twinprime Twinprime twinprime pin Twinprime Pin twinpro Twinpro simibox Simibox laufen-bathrooms.info > marketing tools > LAUFEN templates > set logos 7

8 Typography Corporate typography for printing Lead - Helvetica Neue LT Std, 45 Light, 20 Pt/29.7 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Running text - Helvetica Neue LT Std, 45 Light, 9 Pt/11,5 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Running text bold - Helvetica Neue LT Std, 75 Bold, 9 Pt/11,5 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Running text italic - Helvetica Neue LT Std, 46 Light Italic, 9 Pt/11,5 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆ~ Catalogue Content - Helvetica Neue LT Std, 45 Light, 9 Pt/14 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Captions - Helvetica Neue LT Std, 45 Light, 8 Pt/9 Pt ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ 8

9 Typography Corporate typography for PC Titles - Arial bold ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ Running text - Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ ÄÖÜÅØÆOE abcdefghijklmnopqrstuvwxyzäöüàéèç %&?!/+ $+()[]*- =.:,; ` ˆˇ~ 9

10 Letter laufen-bathrooms.info > marketing tools > LAUFEN templates > templates 10

11 Envelopes Laufen Bathrooms AG Postfach 432, CH Laufen Switzerland Helvetica Neue LT Std. 45 light 9Pt / line spacing 12Pt enveloppe DL C5/6 110 x 220 mm Laufen Bathrooms AG Postfach 432, CH Laufen Switzerland enveloppe C4 229 x 324 mm laufen-bathrooms.info > marketing tools > LAUFEN templates > templates 11

12 Business card Use this line only for Senior Managing Director 270g business card paper laufen-bathrooms.info > marketing tools > LAUFEN templates > templates 12

13 signature signature LAUFEN brand Mit freundlichem Gruss / Best regards, André Michel André Michel Marketing Manager LAUFEN logo width 3cm Laufen Bathrooms AG Wahlenstrasse Laufen Tel.: Fax: Mobile: Please download word document with sample signature, customize it with your personal contact information and copy/paste signature to the signature section of your program. signature multi-brand Best regards, Daryl Ryan Daryl Ryan Sales Office Manager logo width 3cm Roca Ltd. Registered in England Reg. No Registered Office; Samson Road, Hermitage Industrial Estate Coalville, LE67 3FP Tel: +44 (0) Fax: +44 (0) Mobile: +44 (0) Please download word document with sample signature, customize it with your personal contact information and your logos (width 3cm) and copy/ paste signature to the signature section of your program. laufen-bathrooms.info > marketing tools > LAUFEN templates > Signature 13

14 Technical Catalogue max Technischer Katalog V 9.0 laufen-bathrooms.info > marketing tools > LAUFEN templates > technical catalogue 14

15 Technical Catalogue U /druckerei_musterhausen/2011/ CH/d Keramik Laufen AG Wahlenstrasse 46 CH-4242 Laufen Tel Fax Technischer Katalog V max Technischer Katalog V 9.0 U /druckerei_musterhausen/2011/ ((Das OriginalFeindatenBild muss elektronisch verlängert werden inkl. Beschnitt)) CH/d 855 ((Hier gibt es dann noch eine CH-Variante 455 mit dem arwa- Logo)) Keramik Laufen AG Wahlenstrasse 46 CH-4242 Laufen Tel Fax Technischer Katalog V max Technischer Katalog V 9.0 laufen-bathrooms.info > marketing tools > LAUFEN templates > technical catalogue 15

16 Pricelist Pricelist one language Pricelist backcover PRICE LIST Recommended retail price in Euro, effective January 1st CH SANITARKERAMIK BADMÖBEL WELLNESS ARMATUREN ACCESSOIRES Pricelist two languages PRICE LIST Recommended retail price in Euro, effective January 1st 2013 PREISLISTE Unverbindliche Richtpreise in Euro, gültig ab 1. Januar SANITARY WARE FURNITURE CH WELLNESS FAUCETS ACCESSORIES SANITARKERAMIK BADMÖBEL WELLNESS ARMATUREN ACCESSOIRES laufen-bathrooms.info > marketing tools > LAUFEN templates > price list 16

17 Pricelist Chapter divider Pricelist backcover laufen-bathrooms.info > marketing tools > LAUFEN templates > price list 17

18 Advertisements Artwork to be ordered at Laufen Bathrooms laufen-bathrooms.info > marketing tools > advertising campaign 18

19 Internet Banner Artwork to be ordered at Laufen Bathrooms laufen-bathrooms.info > marketing tools > online banners 19

20 Banners HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. LAUFEN Palomba Collection 2012, design by L+R Palomba LAUFEN living square, design by platinumdesign HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. LAUFEN palace, design by platinumdesign LAUFEN palace, design by platinumdesign LAUFEN palace, design by platinumdesign Artwork to be ordered at Laufen Bathrooms laufen-bathrooms.info > marketing tools > Posters and Banners 20

21 LAUFEN PALOMBA COLLECTION 2012 PHOTO: CARLO CIRAUDO + MAX MAJOLA LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 PHOTO: CARLO CIRAUDO + MAX MAJOLA LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 PHOTO: CARLO CIRAUDO + MAX MAJOLA LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 PHOTO: CARLO CIRAUDO + MAX MAJOLA LOCATION: LAUFEN FORUM, SWITZERLAND Posters Format A1 HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. HEART MADE. HAND FINISHED. Artwork to be ordered at Laufen Bathrooms HEART MADE. HAND FINISHED. Artwork to be ordered at Laufen Bathrooms laufen-bathrooms.info > marketing tools > Posters and Banners 21

22 Product Packaging 100% 84.5% ~14% 22

23 Product Packaging UP UP UP UP 23

24 Product Packaging Cardboard box: Rectangle LAUFEN Logo: Packaging symbols: Label corners: On 4 sides, font size = 84.5% of total box width (Please note: all at same height if possible) On upper side of box and on sides On 1 side: 2 small corner markings, internal size 165 mm Upper side UP Side Front/Back side Side ~80 ~100 24

25 Product Packaging Cardboard box: Urinal LAUFEN Logo: Packaging symbols: Label corners: On 4 sides, font size = 84.5% of total box width (Please note: all at same height if possible) On upper side of box and back/front 2 small corner markings on back/front, internal size 110 mm Upper side UP Back side 2 sides Front side ~80 ~100 25

26 Product Packaging Cardboard box: Vertical Trapeze LAUFEN Logo: Packaging symbols: Label corners: On 4 sides, font size = 84.5% of total box width (Please note: all at same height if possible) On upper side of box and on small/braod side of box 2 small corner markings on small/broad side, internal size 110 mm Upper side UP Small sides Broader side 2 sides ~80 ~100 26

27 Product Packaging Cardboard box: Horizontal Trapeze LAUFEN Logo: Packaging symbols: Label corners: On 4 sides, font size = 84.5% of total box width (Please note: all at same height if possible) On upper side of box and on sides 2 small corner markings on sides, internal size 110 mm Back Upper side UP Side Front Side 27

28 Product Packaging Packaging symbols: Icons side please add RESY logo and number if possible choose respectively to weight of package Packaging symbols: Icons top please add RESY logo and number if possible choose respectively to weight of package laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons 28

29 Product Packaging Packaging symbols: Icons alignment 100% 15% 100% 15% 100% 15% laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons 29

30 Product Packaging Packaging symbols: Icons alignment 100% 100% 15% 15% laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons 30

31 Product Packaging Packaging symbols: Icons size min 25 mm 40 mm max 60mm laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons 31

PRISLISTE SANITARY WARE FURNITURE WELLNESS FAUCETS ACCESSORIES. Veiledende forbrukerpriser gjeldende fra 01.01.2015

PRISLISTE SANITARY WARE FURNITURE WELLNESS FAUCETS ACCESSORIES. Veiledende forbrukerpriser gjeldende fra 01.01.2015 PRISLISTE Veiledende forbrukerpriser gjeldende fra 01.01.2015 2015 SANITARY WARE FURNITURE NO WELLNESS FAUCETS ACCESSORIES CERAMIC SANITARYWARE - IMPORTANT INFORMATION Ceramic Porcelain is a material with

More information

UK Stroke Forum 2015 TOOLKIT

UK Stroke Forum 2015 TOOLKIT UK Stroke Forum 2015 TOOLKIT 10th UK Stroke Forum ACC Liverpool 1-3 December 2015 UK Stroke Forum Toolkit UK Stroke Forum 2015 Promotional Toolkit Here are some tips and ideas of how you can ensure your

More information

UK Stroke Forum 2016 TOOLKIT

UK Stroke Forum 2016 TOOLKIT UK Stroke Forum 2016 TOOLKIT 11th UK Stroke Forum ACC Liverpool Monday 28 - Wednesday 30 November 2016 UK Stroke Forum 2016 Promotional Toolkit Here are some tips and ideas of how you can ensure your colleagues

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Fleet Operator Recognition Scheme design standards. Issue 1

Fleet Operator Recognition Scheme design standards. Issue 1 Fleet Operator Recognition Scheme design standards Issue 1 Foreword 1 Basic elements 1.1 FORS logo colour 1.2 FORS logo black and white 1.3 FORS logo variants 1.4 Who can use which logo? 1.5 Unacceptable

More information

Corporate Style Guide

Corporate Style Guide Corporate Style Guide Contents 3 Communicating the Brand / What is Bee? 4 Bee Yellow Bee Logo & Hexagon Relationship 6 Bee Logo Details 7 Bee Logo Colours Variations 8 Bee Logo Placement 9 Bee Logo Interaction

More information

Brand Style Guide 2010 v.1

Brand Style Guide 2010 v.1 Brand Style Guide 2010 v.1 Brand Elements The Logo The Expedia logo consists of two main elements: the Expedia symbol and the wordmark. These elements must only be used in the approved relationships and

More information

Brand Standards Guide

Brand Standards Guide Brand Standards Guide The Corporate Logo The simpro Software corporate logo can be broken down into three principle elements: 1. Corporate Mark 2. Technical Descriptor 3. Promise Statement The elements

More information

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Guidelines for using The Heritage Council logo March 2008

Guidelines for using The Heritage Council logo March 2008 Guidelines for using The Heritage Council logo March 2008 These guidelines introduce our new identity and are designed to help you implement our identity consistently. These guidelines introduce The Heritage

More information

PARTNER BRAND BOOK NOVEMBER 2012

PARTNER BRAND BOOK NOVEMBER 2012 PARTNER BRAND BOOK NOVEMBER 2012 CONTENTS 1.0 INTRODUCTION 2 1.1 TAGLINE & RED BALL 3 1.2 WRITER S GUIDE 4 1.3 LOGO DESIGN 5 1.4 COLOUR 17 1.5 LOGO CLEARANCE SPACE 18 1.6 LOGO SCALE REDUCTION 20 1.7 TYPOGRAPHY

More information

BESCOM CORPORATE BRAND GUIDELINES

BESCOM CORPORATE BRAND GUIDELINES BESCOM CORPORATE BRAND GUIDELINES Contents 01 Introduction 01 Logo Elements & Color Pallet 02 Colour Ratio 03 Logo Unit 04 Logo Unit Colour Rules 05 Improper Usage of Logo 06 Logo with Expanded Text 07

More information

Pomona. Graphic Identity Program

Pomona. Graphic Identity Program GRAPHIC STANDARDS MANUAL 2013 Graphic Identity Program A graphic identity program helps an organization distinguish its print publications and electronic media from those of other institutions by conveying

More information

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

The Charity Saving Lives at Sea STYLE GUIDE AND TEMPLATE CATALOGUE

The Charity Saving Lives at Sea STYLE GUIDE AND TEMPLATE CATALOGUE STYLE GUIDE AND TEMPLATE CATALOGUE CONTENTS OUR BRAND 5 TEMPLATES 15 PUBLICATION CATALOGUE 21 4 Our brand is a valuable asset - it says who we are and what we do. We unite as an organisation to save lives

More information

Furthermore, you can discover optional elements meant to inspire to a varied and creative design.

Furthermore, you can discover optional elements meant to inspire to a varied and creative design. DRC Design Guide The Design Guide offers information, guidelines and tools for any type of communication under the brand of Danish Refugee Council. This includes information about logo, colors, formats

More information

Plymouth. Britain s Ocean City.

Plymouth. Britain s Ocean City. Brand Guidelines Plymouth. Britain s Ocean City. June 2013 CORE PRINCIPLES 1.1 When and how the guidelines are used 1.2 Usage chart PLYMOUTH IDENTITY 2.1 The signature 2.2 Exclusion zone 2.3 Minimum size

More information

Identity guidelines. Edition 2 October 2015

Identity guidelines. Edition 2 October 2015 Identity guidelines Edition 2 October 2015 Contents: Message from Bishop Stephen 3 Introduction 4 The logo 5 Positioning and sizing 7 Fonts and typography 8 Logo colour and colour palette 10 Templates

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY

More information

Corporate Guidelines

Corporate Guidelines Corporate Guidelines 2 Basic Identity Usage Guidelines 2 Corporate onts 3 Corporate Colours 5 Electronic ile ormats 5 Clearspace 6 Minimum Identity Size 7 Alternate Corporate Identity 8 Logomark 8 Wordmark

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

CORPORATE DESIGN MANUAL English 5/2015

CORPORATE DESIGN MANUAL English 5/2015 CORPORATE DESIGN MANUAL English 5/2015 CONTENT Corporate Design Manual Introduction and contact 3 1 Name and logo 4 2 Label 6 3 Fonts 10 4 Colours 11 2 INTRODUCTION Introduction This corporate design manual

More information

October 15, 2009. Br and Standards Guide

October 15, 2009. Br and Standards Guide October 15, 2009 Br and Standards Guide OSG Br and Standards Guide How to Use this Guide The OSG Brand Standards Guide has been developed to promote consistency of our brand across all forms of communications

More information

Corporate Identity Guidelines Brand Basics

Corporate Identity Guidelines Brand Basics Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

The zanox Brand Corporate Design Guidelines

The zanox Brand Corporate Design Guidelines The zanox Brand Corporate Design Guidelines Corporate Design Contents CONTENTS 1.0 zanox Strategy 1.1 zanox Brand Poster 2.0 Format and Grids 2.1 Base Line Grid 2.2 Text Column Width 2.3 Type Area 2.4

More information

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz Primary Font System The Gotham font family has been chosen as the primary typeface for Saint Mary s University communications. It combines two characteristics: strong even modern caps and welcoming, legible

More information

Graphics Guidelines UPDATED

Graphics Guidelines UPDATED Graphics Guidelines UPDATED 01.10.2015 Index THE GRAPHICS GUIDELINES The logo story The official Finnair logo Prohibited use of the logo The official F emblem The official F emblem versions Prohibited

More information

Identity Guide. HHMI Identity Guidelines 09.23.2014 V 1.2 1

Identity Guide. HHMI Identity Guidelines 09.23.2014 V 1.2 1 Identity Guide HHMI Identity Guidelines 09.23.2014 V 1.2 1 Contents Introduction pg. 3 Logo pg. 4 Clear Space pg. 5 Scale pg. 6 Design Don ts pg. 7 External Co-Branding pg. 8 Contact pg. 9 HHMI Identity

More information

Brand Identity Style Guide

Brand Identity Style Guide Contents 1.0 Brand identity 1.1 The logo primary version 1.2 The logo secondary version 1.3 Reverse usage 1.4 Clear space and minimum size 1.5 Colour palette 1.6 Brand typography 1.7 Brand typography examples

More information

Emapa Ltd. CI Book. digital maps for business

Emapa Ltd. CI Book. digital maps for business CI Book Emapa Ltd. CI Book The following CI Book specifies the rules of presenting and placing Emapa s logo. This manual is designed to help Emapa s partners and customers understand how to use the Emapa

More information

Destination Canada Brand Standards Guide. Version 1.0 September 2015

Destination Canada Brand Standards Guide. Version 1.0 September 2015 Destination Canada Brand Standards Guide Version 1.0 September 2015 Introduction Welcome to your brand standards guide for Destination Canada. We ve re-branded to better showcase our business and mandate.

More information

Using this Brand Guide

Using this Brand Guide Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Blue Highway s logo and design elements in a variety of mediums. All client acquisition

More information

Branding Guidelines 2010

Branding Guidelines 2010 Branding Guidelines 2010 Contents Introduction 3 The ITM Power Brand Brand Identity Logo Usage 4 Brand Colour 6 Exclusion Zone Minimum Size 7 Appearance 8 Versions Available 9 Ownership 10 Typography 11

More information

The Logo 3. Fiksu Logo

The Logo 3. Fiksu Logo Brand Guidelines 2 Contents 3 Fiksu Logo 8 miq Logo 10 Brand Architecture 14 Color Palette 15 Image Treatment 16 Data Pattern 17 Typography 18 Applications 20 Email Signature The Logo 3 Fiksu Logo The

More information

FIU Primary logo structure and restrictions

FIU Primary logo structure and restrictions FIU Primary logo structure and restrictions The Logo is composed of three main elements: FIU letters Divider line Name Width of golden stroke and vertical line is the same The space between the divider

More information

FSC CORPORATE DESIGN MANUAL

FSC CORPORATE DESIGN MANUAL Milan Reska FSC CORPORATE DESIGN MANUAL IMPLEMENTATION GUIDELINES FOR THE FSC CORPORATE DESIGN Content The FSC Corporate Design has been developed to align the FSC Corporate Image. This will strengthen

More information

Design and Style Guide

Design and Style Guide Brian Farnan, VP Internal Affairs Ryan Hughes, Communications and IT Director Date: 2013-09-03 Contents Introduction... 3 Authority... 3 Typography... 3 Graphic Design Standards... 4 Logos... 4 The SSMU

More information

UNIVERSITY IDENTITY GUIDELINES

UNIVERSITY IDENTITY GUIDELINES UNIVERSITY IDENTITY GUIDELINES Updated January 2016 Millersville University is an Equal Opportunity/Affirmative Action institution. A member of the Pennsylvania State System of Higher Education. 6146-UMC-0615-JL

More information

AirWatch by VMware. Partner Brand Guide

AirWatch by VMware. Partner Brand Guide AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds

More information

Corporate Identity Manual

Corporate Identity Manual Corporate Identity Manual Contents 01 PAGE - 03 02 PAGE - 04 03 PAGE - 07 04 PAGE - 09 Introduction Pursuing Trade & Investment in KwaZulu-Natal and South Africa Why this manual The Basics What is a Corporate

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September

Oncam Corporate Identity guide V1.2 September 2016 Oncam Corporate Identity Guide. V1.2 September Oncam Corporate Identity Guide www.oncamgrandeye.com Oncam Corporate Identity guide These standards have been created to ensure our identity is used and applied consistently. Your support in following

More information

Symantec Identity Guidelines. Version 3 - March 2012

Symantec Identity Guidelines. Version 3 - March 2012 Symantec Identity Guidelines Contents The Symantec Identity Guidelines explain how to consistently and effectively apply the most visual elements of the Symantec brand. These elements are designed to convey

More information

DRS Corporate Identity

DRS Corporate Identity DRS Corporate Identity Guidelines for use Corporate Identity Guidelines Issue One December 2012 3 Our Brand 4 The Masterbrand Logo 8 Use of the Flying Compass 10 Corporate Strapline 11 Correct Usage of

More information

clipper design Issue 6 January 2016 Extract

clipper design Issue 6 January 2016 Extract clipper design GUidelines Issue 6 January 2016 Extract consistency & recognizability CLIPPER DESIGN GUIDELINES present the visual universe of Clipper. They illustrate the graphical elements of our design

More information

BRAND IDENTITY GRAPHIC STANDARDS MANUAL

BRAND IDENTITY GRAPHIC STANDARDS MANUAL BRAND IDENTITY GRAPHIC STANDARDS MANUAL TABLE OF CONTENTS Logo Standards 03 12 Core Logo 04 Marketing Logo 05 Corporate Typeface 06 Corporate Colours 07 Positive & Negative Use 09 Safety & Minimum Size

More information

Visual Identity Requirements

Visual Identity Requirements Visual Identity Requirements Introduction Southern Illinois University Edwardsville (SIUE) is intentionally building reputation locally, regionally and nationally. Consistent and coordinated use of the

More information

Labour Literature Design Assistant and Guidelines

Labour Literature Design Assistant and Guidelines Labour Literature Design Assistant and Guidelines Contents Introduction: The Labour brand 5 How to use the Labour Literature Pack 6 A tomorrow where there is bread, but where there are roses too Section

More information

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines

UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines UNITED NATIONS POLICE VISUAL IDENTIFIER guidelines January 2011 Modernizing and Standardizing the visual identity of THE UNITED NATIONS POLICE Since the United Nations Police were first deployed to a field

More information

Design manual for CULT SHAKER

Design manual for CULT SHAKER Contents LOGO... 3 DIMENSIONS... 4 COLOURS... 5 PAY-OFF... 6 DESIGN ELEMENTS... 7 DESIGN ELEMENTS - sub-brands... 8 TEXT... 9 FONTS... 10 EXCEPTIONS... 11 page 2 LOGO CULT SHAKER is a registered trademark

More information

THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 COLOURS 10

THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 COLOURS 10 BRAND GUIDELINES INDEX THE LOGO 3 OFFICIAL AND NEGATIVE LOGO VERSIONS 4 LOGO BUFFER AREA 5 LOGO DOS AND DO NOTS 6 THE ORB LOGO 7 SLOGAN VARIATIONS 8 SLOGAN DOs and do NOTS 9 COLOURS 10 COLOUR VALUES 10

More information

Brand Guidelines Visual Identity

Brand Guidelines Visual Identity Brand Guidelines Visual Identity June 2014 1.2 The Signature Colour version Black Colour reverse Shield alone Reverse Colour reverse on red Our signature system is comprised of two elements; the MUHC wordmark

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

Partners. In Health. Visual Identity Guidelines 08.13

Partners. In Health. Visual Identity Guidelines 08.13 Partners Visual Identity Guidelines 08.13 Welcome Our identity guidelines visually represent who we are and what we strive for: accompaniment, innovation, transformation, and commitment. They are not meant

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

Brand Identity Guide

Brand Identity Guide Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual June 2011 TABLE OF CONTENTS LOGO DESIGN AND CORPORATE COLORS FOUR COLOR AND PANTONE: PREFERRED & SECONDARY VERSIONS.......... 3 BLACK & WHITE: PREFERRED & SECONDARY VERSIONS........................4

More information

BRAND IDENTITY Graphic Manual

BRAND IDENTITY Graphic Manual BRAND IDENTITY Graphic Manual 1. FEGIME BRAND FEGIME BRAND The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of

More information

# # # # # # # # # # # # All body copy is set to regular airal 10pt, with a line height of 15pt and colour value of #666666. # # off state: Arial Regular, 11 pt #666666 Arial Bold, 11 pt

More information

Visual Identity Style Guide

Visual Identity Style Guide Visual Identity Style Guide April 2015 Table of Contents 1.0 Introduction Purpose... 4 The Grass Valley Brand...5 Grass Valley Values...6 Marketing Communications Resources... 7 2.0 Core Elements Grass

More information

OFFICIAL IDENTITY OFFICIAL IDENTITY

OFFICIAL IDENTITY OFFICIAL IDENTITY INTRODUCTION Introducing the new BBDO logo. I believe you will find the system to be forward looking and modern, yet timeless. The new logo doesn t have a country or city name attached to it. That s because

More information

BRAND IDENTITY GUIDELINES

BRAND IDENTITY GUIDELINES BRAND IDENTITY GUIDELINES WELCOME These brand identity guidelines have been updated to now include the new brand strapline Stop sore throats hurting hearts. These guidelines will assist you in using the

More information

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.1 March 2015 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum reproduction

More information

QUICK REFERENCE GUIDE

QUICK REFERENCE GUIDE QUICK REFERENCE GUIDE Keller Williams Quick Refer 1.0 Purpose of This Quick Reference Guide These guidelines are part of a toolkit that aides Keller Williams Franchises, Approved Vendors and Agency Partners

More information

WD Preferred Hard Drive Campaign

WD Preferred Hard Drive Campaign WD Preferred Hard Drive Campaign WD PREFERRED HARD DRIVE CAMPAIGN WD knows that hard drives are more than just storage devices, they re an integral part of people s lives. That s why WD designs and builds

More information

APEC LOGO GUIDELINES Major Revision Notes

APEC LOGO GUIDELINES Major Revision Notes Policy: GUIDELINES Last Update: January 2013 Revised: July 2007 Published: February 2006 Contact: Secretariat Related Policies: Intellectual Property Policy, Publication Guidelines, Website Policy Major

More information

Corporate Identity. The brand Aeroflot

Corporate Identity. The brand Aeroflot Corporate Identity The brand Aeroflot The brand Aeroflot Brand philosophy Aeroflot is Russia s largest national airline. With its 85 years of history in aviation it is among the richest in tradition and

More information

Message from the president

Message from the president GRAPHIC STYLE GUIDE Message from the president A strong and coherent visual identity is crucial to the University of Central Missouri s public image and reputation. The purpose of this guide is to provide

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

2 0 1 6 B r a n d G u i d e

2 0 1 6 B r a n d G u i d e 2016 Brand Guide TABLE OF CONTENTS Mission Statement Logo Typography Color Palette Iconography Photography Branding in Use 03 05 10 13 18 21 25 2 MISSION STATEMENT We are your trusted partner and leading

More information

Implementing the FxPro Brand in communications

Implementing the FxPro Brand in communications Implementing the FxPro Brand in communications Content The FxPro Brand...1 The FxPro Promise...2 FxPro Brand Personality...3 FxPro Messaging...4 Visual Identity...6 Printed Communications...10 Online Communications...15

More information

GRAPHIC IDENTITY STANDARDS

GRAPHIC IDENTITY STANDARDS GRAPHIC IDENTITY STANDARDS 2013 CONTENTS Introduction page 2 Branding page 2 Corporate Logo page 3 Color Usage page 4 Background Colors page 5 Compatible Typefaces page 5 Corporate Trademarks page 5 Additional

More information

CENTRE FOR THE BRAZILIAN TANNING INDUSTRY BRAND BOOK

CENTRE FOR THE BRAZILIAN TANNING INDUSTRY BRAND BOOK BRAND BOOK Index Introduction... 03 Keywords... 04 Preferable application... 07 Secondary application... 08 Preferable application over dark background... 09 Secondary application over dark background...10

More information

Logo files are available for download at Brand.amadeus.com

Logo files are available for download at Brand.amadeus.com Page 21 The concept Amadeus logo The new Amadeus visual identity aims to make our brand more solid, simple and memorable. The Amadeus logo This new design has been evolved for a more modern look. It gives

More information

Corporate Identity Manual

Corporate Identity Manual Corporate Identity Manual Global Alliance for Public Relations and Communication Management c/o USI Università della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano Switzerland phone +41 58 666

More information

BPAY. Brand Identity Guidelines. bpay.com.au

BPAY. Brand Identity Guidelines. bpay.com.au BPAY Brand Identity Guidelines bpay.com.au This document is a guide to: The BPAY brand The BPAY logo 04 Logo colour Logo in reverse Stand alone logo in body copy The BPAY wordmark 05 Uppercase The BPAY

More information

2014 TALEND IDENTITY GUIDELINES

2014 TALEND IDENTITY GUIDELINES 2014 TALEND IDENTITY GUIDELINES INTRODUCTION This document contains the corporate identity guidelines for Talend. The goal of these guidelines is to help inform consistent implementation of the Talend

More information

Logo Use Guidelines and Waiver of Liability Form

Logo Use Guidelines and Waiver of Liability Form Use Guidelines and Waiver of Liability Form The 20th Anniversary of the Adoption of the United Nations Declaration on the Rights of Persons Belonging to National or Ethnic, Religious and Linguistic Minorities

More information

VISUAL IDENTITY MANUAL Royal Family KIDS, Inc.

VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. VISUAL IDENTITY MANUAL Royal Family KIDS, Inc. CAMPS CLUBS MENTORS Version 3 INTRODUCTION THE IMPORTANCE OF IDENTITY STANDARDS VISUAL IDENTITY STANDARDS SECTION 1: IDENTITY ELEMENTS 1.1 Royal Family KIDS

More information

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz Texas State University Brand Guidelines TEXAS STATE LOGO Do not use logos that include the words San Marcos. Alternate color options are available for download at umarketing.txstate.edu/logos Primary for

More information

Logo & Brand Identity Guidelines

Logo & Brand Identity Guidelines Wyvrn Logo & Brand Identity Guidelines Logo & Brand Identity Guidelines Prepared 07/08/15 by Flaming Squirrel Design Andrea Shaver Contents 0.1 0.2 0.3 0.4 0.5 Logo Specifics Typeface Details Color Specifications

More information

Hawkeye Community College

Hawkeye Community College Hawkeye Community College Brand and Visual Identity Policy 1.0 Core Brand and Visual Identity The Hawkeye Community College logo is the primary element of the college s visual identity. It is important

More information

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate

More information

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1

WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 WORKING WITH OUR BRAND BRAND IDENTITY GUIDELINES V1.1 Note To Reader When you see this mouse symbol artwork can be downloaded online at: www.charteredaccountants.ie/brandidentity When you see this file

More information

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness:

There are a number of ways to use the Trapeze Networks logo. Here are the guidelines to use that will help strengthen our logo awareness: WHAT WE LOOK LIKE Identity Our logo. The Trapeze Networks logo consists of five elements: wording, color, background color, clear space and placement. All of these pieces must be addressed when using the

More information

Layout specification Data sheets

Layout specification Data sheets Layout specification Data sheets This document specifies the page layout and styles for data sheets (product specifications) created for all Kongsberg and Simrad products. 314311/A August 2007 Document

More information

Visual Identity Guide

Visual Identity Guide Program Training Center 2016 Visual Identity Guide 1 1 The NCRC is pleased to present the Program Visual Identity Guide. It is designed to provide Program grantees with branding guidance to increase consistency

More information

BRAND IDENTITY STANDARDS. March 2012

BRAND IDENTITY STANDARDS. March 2012 BRAND IDENTITY STANDARDS March 2012 CONTENTS INTRODUCTION... 3 LOGOS... 4-7 Color Logos...4 Black & White Logos...5 Language Specific Logos...6 Background Usage...7 Incorrect Logo Usage...8-11 Color Palette...12

More information

1.1. Design elements

1.1. Design elements 1.1 Design elements 1 The fundamental design elements, color, typography, structure and imagery contribute to an optimal user experience. The following section details the specifics of these elements.

More information

Brand-Identity Guidelines for McCracken County Schools

Brand-Identity Guidelines for McCracken County Schools Brand-Identity Guidelines for McCracken County Schools McCracken County Schools Brand-Identity Guidelines 1 Contents Client: Contents: McCracken County Schools 1.0 Introduction (page 3) 2.0 The Logo Design

More information

TELEDYNE TECHNOLOGIES

TELEDYNE TECHNOLOGIES TECHNOLOGIES Identity Guide TECHNOLOGIES April 2013 Dear Teledyne Colleagues, As our reputation and visibility grows, our need for consistency in presentation of our company name and image becomes vital.

More information

Graphic Standards Kit - Instructions

Graphic Standards Kit - Instructions Graphic Standards Kit - Instructions The contents of this kit are provided to help develop your PMI Component logo and related print materials such as letterhead, envelopes, business cards and newsletters.

More information

Visual Brand Identity 2015 Last updated

Visual Brand Identity 2015 Last updated Visual Brand Identity 2015 Last updated 2015-01-13 Contents What is visual brand identity?... 3 Colors... 4 Brand color...4 Complementary colors...4 Gray tones...4 Supplementary colors...4 Color codes...5

More information

Guide. Graphic Standards. Guide

Guide. Graphic Standards. Guide 1. Logo The Canam Group logo is composed of a symbol made from a red sphere surrounded by black dots, the company s name (signature) and its positioning statement, Better Building Solutions, all of which

More information