E-BUSINESS & WEB DESIGN TECHNOLOGY Plan for Assessment of Student Academic Achievement

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1 E-BUSINESS & WEB DESIGN TECHNOLOGY Plan for Assessment of Student Academic Achievement From the Mission of Hocking College Hocking College is an innovative, experience-based technical college that nurtures learning and learner success. Mission of Academic Affairs Unit Nurtures learning and learner success. Mission of E-Business Technology To prepare students for entry-level career positions as E-Business professionals, to encourage their professional growth and lifelong learning in the E-Business profession, and to prepare them for a lifetime of service to society in the new economy. Central Objective Graduates of the E-BusinessTechnology will be well prepared for entry-level employment. IP0708E-Business&WebDesign/1

2 Success Skills The following general outcomes are life and work skills cultivated in all students seeking the Associate Degree. 1. Communicates effectively. 2. Demonstrates math skills. 3. Demonstrates learning and critical thinking skills. 4. Maintains professional skills and attitudes. 5. Practices human relations skills. 6. Demonstrates knowledge of science and the environment. 7. Demonstrates community, cultural, and global awareness. 8. Maintains a code of ethics. Program Outcomes The following outcomes express additional, particular skills, behaviors, and attitudes cultivated in students seeking the Associate Degree in E-Business & Web Design. 1. Develops an e-commerce strategy founded on market research. 2. Utilizes a variety of web site design software. 3. Develops an effective storyboard layout of an e-commerce site. 4. Designs an e-commerce site. 5. Implements customer support programs into e-commerce design. 6. Utilizes networks to post the e-commerce site to a web server. 7. Utilizes client software to administer various e-commerce servers. 8. Develops a web marketing strategy. 9. Demonstrates an understanding of legal and ethical issues surrounding e-business. 10. Utilizes Internet software. The E- Commerce & Web Design Technology held an OBE session on 5/27/07.The following outcomes were determined: 1. Creates, develops, and maintains e-business practices to promote goals of the organization. 2. Demonstrates proficient information technology skills and applies them to web design. 3. Develops and demonstrates business management and leadership skills. 4. Utilizes business skills and practices to manage projects successfully. IP0708E-Business&WebDesign/2

3 5. Demonstrates proficient e-marketing skills and applies them to web site promotion. 6. Demonstrates strong interpersonal skills when offering creative solutions to co-workers and clients. 7. Develops and maintains professional and ethical behavior consistent with industry standards. The Success Skills and Program Outcomes combine to form a single set of skills, behaviors, and attitudes determined desirable for entry-level practitioners in E-Commerce, for graduates transferring to four-year institutions, and for educated citizens. IP0708E-Business&WebDesign/3

4 Criteria for Assessing Student Academic Achievement 1. The aggregate score for each Program Outcome evaluated by graduates of the E-Business and Web Design program on a survey will be 3.5 or higher (on a 5-point scale), indicating the graduates satisfaction with their Hocking College preparation for entry-level employment. Data gathered for * Number of graduates responding to survey: Program Outcomes** Overall * Source of information: Hocking College Graduate Surveys (September 2008) ** See page 2 of this report for a complete listing of the Program Outcome statements. No graduate data was available for this reporting period. There were no graduate surveys returned during the previous reporting period. Does this analysis support conclusions drawn from other assessment data analyzed for ? Please elaborate. No data was available for analysis. * Graduate and employer survey results for are reported with data for ; survey results are not available until 15 months following June graduation. IP0708E-Business&WebDesign/4

5 2. The aggregate score for each Success Skill evaluated by graduates of the E-Business and Web Design program on a survey will be 3.5 or higher (on a 5-point scale), indicating the graduates satisfaction with their Hocking College preparation in life/job skills. Data gathered for : * Number of graduates responding to survey: Success Skills** Overall * Source of information: Hocking College Graduate Surveys (September 2008) ** See page 2 of this report for a complete listing of the Success Skills. No graduate data was available for this reporting period. There were no graduate surveys returned during the previous reporting period. Does this analysis support conclusions drawn from other assessment data analyzed for ? Please elaborate. No data was available for analysis. * Graduate and employer survey results for are reported with data for ; survey results are not available until 15 months following June graduation. IP0708E-Business&WebDesign/5

6 3. The aggregate score for each Program Outcome evaluated by employers of graduates of the E- Business and Web Design program on a survey will be 3.5 or higher (on a 5-point scale), indicating employers satisfaction with graduates Hocking College preparation for entry-level employment. Data gathered for *: Number of employers responding to survey: Program Outcomes** Overall * Source of information: Hocking College Employer Survey Report (September 2008) ** See page 2 of this report for a complete listing of the Program Outcome statements. No employer information was available for this reporting period. No employer information was available for the previous reporting period (See IP0506, page 5). Does this analysis support conclusions drawn from other assessment data analyzed for ? Please elaborate. No data was available for analysis. * Graduate and employer survey results for are reported with data for ; survey results are not available until 15 months following June graduation. IP0708E-Business&WebDesign/6

7 4. The aggregate score for each Success Skill evaluated by employers of graduates of the E-Business and Web Design program on a survey will be 3.5 or higher (on a 5-point scale), indicating employers satisfaction with graduates Hocking College preparation in life/job skills. Data gathered for *: Number of employers responding to survey: Success Skills** Overall * Source of information: Hocking College Employer Surveys (September 2008) ** See page 2 of this report for a complete listing of the Success Skills. No employer information was available for this reporting period. No employer information was available for the previous reporting period. Does this analysis support conclusions drawn from other assessment data analyzed for ? Please elaborate. No data was available for analysis. * Graduate and employer survey results for are reported with data for ; survey results are not available until 15 months following June graduation. IP0708E-Business&WebDesign/7

8 5. Seventy-five percent of the graduates of the E-Business and Web Design program will report employment related to the technology, and/or pursuit of additional education in a survey about six months after graduation. Data gathered for *: Total number of graduates: Number of responses including surveys, phone calls, & faculty input: Number of graduates employed related to technology: Number of graduates employed unrelated to technology: Number of graduates in military: Number of graduates continuing education: Number of graduates continuing education and employed: Number of graduates seeking employment: Number of graduates not in work force: Number of graduates "Unknown" * Source of information: Hocking College Placement Surveys Summer 2006 through Spring (September 2008) Unfortunately, no information was available related to graduate employment or continuing education. Does this analysis support conclusions drawn from other assessment data analyzed for ? Please elaborate. This criterion is the only one that addresses employment and/or continuing education information. Graduate and employer survey results for are reported with data for ; survey results are not available until 15 months following June graduation. IP0708E-Business&WebDesign/8

9 6. The aggregate score for each skill evaluated for the SWOT Analysis in the course E-Marketing, will be 3.5 or higher, indicating better-than-adequate to superior performance. Note: SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. Data gathered for : Number of Students: 18 Skills Internal 4.2 Strengths 4.1 Weaknesses 4.3 External 4.3 Opportunities 4.4 Threats 4.2 Overall Analysis 4.2 Overall 4.23 The overall aggregate of 4.23 (on a 5-point scale) for the skills evaluated for the SWOT Analysis last year exceeded the 3.5 goal (on a 5-point scale). Additionally, each of the individual skill aggregates was above goal. Last year, the overall aggregate of 4.23 (on a 5-point scale) for the skills evaluated for the SWOT Analysis exceeded the 3.5 goal (on a 5-point scale). Additionally, each of the individual skill aggregates was above goal. Program change planned for as a result of this analysis: No program changes are planned as a result of this analysis. This Criterion will be changed to read as follows in our Plan: The criterion will remain the same. IP0708E-Business&WebDesign/9

10 7. The aggregate score for each skill evaluated for the Web Market Research Report in the Marketing on the Internet course, will be 3.5 or higher, indicating better-than-adequate to superior performance. Data gathered for : * Number of Students: 15 Skills Situational Analysis 3.7 Selecting Target Markets 4.1 Setting Objectives 4.0 Marketing Mix Strategies 4.3 Action Plan 4.7 Budget 4.1 Evaluation Plan 3.9 Overall 4.2 The overall aggregate of 4.20 (on a 5-point scale) for the previous year exceeded the 3.5 goal (on a 5-point scale). Additionally, each of the individual aggregates for the skills evaluated was above goal. Last year, the overall aggregate of 4.20 (on a 5-point scale) exceeded the 3.5 goal (on a 5-point scale). Additionally, each of the individual aggregates for the skills evaluated was above goal. Program change planned for as a result of this analysis: None the students are taking the knowledge learned in EC 110 E-Marketing and EC 130 Web Market Research and applying it appropriately. This Criterion will be changed to read as follows in our Plan: The criterion will remain the same. IP0708E-Business&WebDesign/10

11 8. The aggregate score for each skill evaluated for the Group Presentation in the Online Law course will be 3.5 or higher, indicating better-than-adequate to superior performance. Data gathered for : * Number of Students: 12 Skills Introduction 4.1 Presentation 3.9 Audience Engagement 4.0 Presentation Material 4.2 Theme/Ideas 4.1 Structure of Content 4.0 Subject Matter 4.3 Depth of Content 4.1 Overall 4.1 An overall aggregate of 4.10 (on a 5-point scale) was reported for this reporting period for twelve students evaluated for the group presentation in the Online Law Course exceeding the 3.5 goal (on a 5-point scale). In addition, each of the individual skill aggregates was above goal. An overall aggregate of 4.00 (on a 5-point scale) was reported for the previous reporting period for twenty-one students evaluated for the group presentation in the Online Law Course exceeding the 3.5 goal (on a 5-point scale). In addition, each of the individual skill aggregates was above goal. Program change planned for as a result of this analysis: No changes are planned as a result of this analysis. This Criterion will be changed to read as follows in our Plan: The criterion will remain the same. IP0708E-Business&WebDesign/11

12 9. The aggregate score for each Program Outcome evaluated by students in the E-Business & Web Design program on the 6 th Quarter Survey will be 3.5 or higher (on a 5-point scale), indicating the second year students satisfaction with their Hocking College preparation for entry-level work. Data gathered for : Number of evaluations: Program Outcomes* Overall * For a complete listing of the Program Outcomes see page 2 of this report. s Unfortunately, the 6 th Quarter Survey was not administered during the previous reporting period. Program change planned for as a result of this analysis: No program changes are planned. This Criterion will be changed to read as follows in our Plan: The criterion will remain the same. IP0708E-Business&WebDesign/12

13 10. The aggregate score for each Success Skill evaluated by students in the E-Business & Web Design program on the 6 th Quarter Survey will be 3.5 or higher (on a 5-point scale), indicating the second year students satisfaction with their Hocking College preparation for life/job skills. Data gathered for : Number of students: Success Skills* s Number of Responses Overall * For a complete listing of the Success Skills see page 2 of this report. Unfortunately, the 6 th Quarter Survey was not administered during the previous reporting period. Program change planned for as a result of this analysis: No program changes are planned. This Criterion will be changed to read as follows in our Plan: The criterion will remain the same. IP0708E-Business&WebDesign/13

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