The Future of E-Commerce

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1 24th-25th March 2015, Munich The Future of Final Congress Programme Customer Centricity in B2B Dominik Brendel, HRS Nico Jung, MÜPRO Don Davis, Internet Retailer Dr. Oliver Breiden, METRO Properties / METRO Group Oliver Leisse, SEE MORE Institute for trend research and innovative strategies abroad in B2B Customer Centricity Sïmon Saneback, E-commerce & Cross Border Specialist David Mattin, trendwatching Christian Drehkopf, Zalando SE Michael Schreiber, Festool GmbH Louisa Classen, Fliesenmax GmbH & Co. KG Customer Centricity abroad Sucharita Mulpuru, Forrester Research Florian Hermsdorf, Otto Group Stefan Edl, Facebook Peter Thulson, shopkick Gerard Spatafora, Millésima SA Order your Congress Ticket now: internetworld-messe.de InternetWorldMesse #iwm

2 24th-25th March 2015, Munich Internet World is Europe s leading e-commerce event. We present renowned speakers and discuss the latest trends and developments in German and international online retail. Top-class experts share their experience. Attendees will enrich their knowledge about multi-channel retail, the use of mobile technology and data to better serve their customers. Learn how online shops can attract more customers through personalization, how to use data to improve conversion, and how to master a seamless crosschannel customer experience. Our international panel abroad will provide you with insights into the worlds of the USA, China and various European markets. Join us to discover The Future of! We look forward to your visit. Nicole Rüdlin, Head of Events, Neue Mediengesellschaft Ulm mbh A spirit of optimism prevails in the industry as we enter a new era of trading let yourself be inspired! Frank Kemper, Deputy Editor-in- Chief, INTERNET WORLD Business Internet World provides a compact overview of the latest trends and developments in. Smart Data Emotional Shopping B2B Order your Congress Ticket! Congress 2-Day-Ticket March 24th and 25th, 2015 Ticket price plus vat/sales tax. Congress 1-Day-Ticket March 24th or 25th, 2015 Ticket price 790 plus vat/sales tax. Order your Congress Ticket now! All-Area-Ticket March 24th and 25th, 2015 Ticket price plus vat/sales tax. (Ticket valid for Internet World and TactixX) The latest information on the programme, speakers and the registration process

3 Speakers Arnd Benninghoff, MTGx Andreas Bernt-Bärtl, Vaillant Group Erik Bodes, Vorwerk Jens-Ole Boelsen, Otto Group Sebastian Bomm, Kommerz digitale Marken- & Einkaufserlebnisse GmbH Katja Felke, TheKASE Sven Haiges, hybris Labs Philipp Hausser, medi GmbH / ITEM m6 & CEP Dr. David Hoeflmayr, Thomas-Krenn.AG Mark Michaelis, Kaiser s Tengelmann GmbH Kerstin Pape, OTTO Christian Rößler, Serviceplan Sales Holger Schmid, FOCUS Wolf Sternberg, Papier Liebl GmbH Svenja Teichmann, crowdmedia Lac Tran, web2asia Jan Vichr, Fashion Days Group Edda Vogt, Deutsche Börse AG 2 Halls 350 Exhibitors Order your Trade Fair ticket! Trade Fair 2-Day-Ticket March 24th and 25th, 2015 Pre-register for a free Trade Fair visit! Order your Party Ticket! Internet World Night Networking Event March 24th, 2015 Ticket price 99 plus vat/sales tax. available at: internetworld-messe.de

4 Congress Programme I Tuesday, March 24 th, Official opening of Internet World The Future of E-commerce Chair: Prof. Dr. Gerrit Heinemann, Head of eweb-research-center, Niederrhein University The future of shopping Peter Thulson, VP International Partnerships & Managing Director, Germany, shopkick Key digital-fueled consumer trends for 2015 and beyond! David Mattin, Head of Trends & Insights, trendwatching Wasting Money or Working Profitably Marcus Diekmann, Author & Member of INTERNET WORLD Business Advisory Board Coffee break & trade fair visit From Multi- to Cross 14c Customer Centricity Digitalization at POS Blackbox Customer Smart Data Innovation Chair: Thomas Lang, CEO, Carpathia Consulting GmbH THE INSPIRATION STORE A Stationary for Online Traders Dr. Oliver Breiden, Program Office, METRO PROPERTIES / METRO GROUP and Andreas Häntsch, Head of Shipping and Local, ebay GmbH goes Local Shop Christian Rößler, Head of Connected Retail, Serviceplan Sales The New Role of Retail Branches in Cross Trade Daniel Röthlin, CEO, Ex Libris Chair: Svenja Teichmann, CEO, crowdmedia GmbH Beyond Commerce: The Journey Towards a Consistent Customer Experience Michael Hubrich, Senior Vice President CEC MEE, hybris Software Customer Engagement How Brand Essence Leads to Customer Loyalty Dominik Brendel, Director Customer Engagement, HRS The Stock Exchange in Your Pocket Doing The Financial Communication Splits in Skinny Jeans or Corduroys Edda Vogt, Editor in Charge and Portal Manager, Deutsche Börse AG Round Table: Profitability of Online Shops Chair: Daniela Zimmer, Editor, INTERNET WORLD Business and Prof. Dr. Gerrit Heinemann, Head of eweb-research-center, Niederrhein University Smart Data Chair: Ingrid Schutzmann, Editor, INTERNET WORLD Business Seerestaurant Innovation Strategies for Smart Data in Dr. Alexander Borek, Senior Consultant, Gartner Deutschland GmbH Central Data For All Brands: Successful Product Information Management (PIM) for JAKO-O and the HABA Corporate Family Dr.-Ing. Volker Neundorf, Head of Process-/ IT-Project Management & Monitoring, Habermaaß GmbH Smart Data as SaaS Solution Automatic Disposition in Stationary Retail Food Sector Branches Mark Michaelis, Divisional Manager, Retail Systems & Services, Kaiser s Tengelmann GmbH Men spend more time informing themselves about Online purchases than Women * Lunch break & trade fair visit Logistik It s All About Mobile Emotional Shopping Personalization With Smart Data Chair: Thomas Lang, CEO, Carpathia Consulting GmbH M-Commerce: Trade Opportunities and Challenges Florian Hermsdorf, Senior Project Manager, Otto Group Competence Centre What you see is not what you get! Shop-Management in The Multi-Device Age Oliver Goerke, CEO, piazza blu² GmbH Success Criteria for Fashion M-Commerce Christian Drehkopf, Head of Mobile Shop, Zalando SE Chair: Kay Städele, Editor for Digital, Verlag Werben & Verkaufen GmbH The Art of Arousing Emotion How To Turn Female Commerce Online Shopping Into An Experience Philipp Hausser, Online & Manager, medi GmbH / ITEM m6 & CEP Online Marketing of Tiles The Thin Line Between Emotional Appeal and Products Requiring Explanation Louisa Classen, Head of E- Commerce & Marketing and Sven Wähnke, Senior Consult E- Commerce, both Fliesenmax GmbH & Co. KG Emotional Shopping The Art of Selling Light John Agricola, Manager, Occhio GmbH Chair: Ingrid Schutzmann, Editor, INTERNET WORLD Business Top or Flop Data-based Display-Advertising in Real Time at OTTO Kerstin Pape, Head of Online Marketing, OTTO, and Ilka Voss, Executive Head of Online Marketing Projects, Otto (GmbH & Co KG) Exploiting the Potential of Multi Recommendations Opportunities and Limitations of Personalisation Dr. Philipp Sorg, Data Mining Manager and Peter Stahl, Senior Business Development Manager, both from econda GmbH Extend your international Customer Relationships and increase your turnover with Smart Data and personalised Media Campaigns Heiko Eckert, Head of Online Marketing, mytheresa.com GmbH Coffee Break & Trade Fair Visit Internet of Things Chair: Holger Schmidt, FOCUS Chief Correspondent for digital economy and Netzoekonom.de From Evolution to Revolution! - How people, brands & markets change. Lively insights hybris Labs: Connected Retail into trend- and consumer research in 50 metropolitan Sven Haiges, Technology Strategist at hybris, hybris Labs areas worldwide. After Smart Home Comes Smart Production Jan Westerbarkey, Head of Operations, Westa-Gruppe, Gütersloh Oliver Leisse, Founder und CEO, SEE MORE Institute for trend research and innovative strategies 40% of German Internet users expressed an interest in shopping for food items Online.* * W3B Report <<Trends in >> fittkaumass.de/reports Presentation in English language Presentation in German language *Simultaneous interpretation provided (German English) Programme modifications possible

5 Congress Programme I Wednesday, March 25 th, abroad abroad Chair: Don Davis, Editor-in-chief, Internet Retailer Where the growth is coming in global e-commerce Don Davis, Editor-in-chief, Internet Retailer The State of Online Retail in the US: 2015 Sucharita Mulpuru, VP & Principal Analyst, Forrester Research Coffee break & trade fair visit Coffee break & trade fair visit abroad From Multi- To Cross 14a Customer Centricity Different Markets Different Needs Internationalization and Logistics Customer Experience Management Multi- B2B c in B2B Seerestaurant Chair: Don Davis, Editor-in-chief, Internet Retailer Chair: Daniela Zimmer, Editor, INTERNET WORLD Business Chair: Svenja Teichmann, CEO, crowdmedia GmbH Chair: Thomas Lang, CEO, Carpathia Consulting GmbH The Death of E-commerce As We Know It Sïmon Saneback, E-commerce & Cross Border Specialist, Sweden The Growth Opportunity China s Border Lac Tran, EVP Global, web2asia From Retail to E-tail to Me-tail Examples of successful ecommerce personalisation strategies Mark Lewis, Co- Founder, Global CTO & CEO, AsiaPac Practicology Round-Table: Different Markets, Different Needs Participants: Sïmon Saneback, Lac Tran, Mark Lewis Dealing with Opportunities and Challenges When Setting Up a New International Multi- Brand Katja Felke, Head of, TheKASE Go global be local! Globalization via Localization Philip Rooke, CEO, Spreadshirt Borderless Growth How Smart Fulfillment- and Returns Solutions Enable International Expansion Stefan Donat, General Manager for Distribution and Marketing, Docdata Germany GmbH Customer Journey from Shop to Screen Markus Kasperbauer, Divisional Manager, & Logistics, Sport Bittl My Favorite Webshops: How Online Purchasers Choose Their Webshop Susanne Fittkau, CEO, Fittkau & Maaß Consulting GmbH Focus on User User Experience Research in the Otto Group Jens-Ole Boelsen, Head of User Experience, Competence Centre of Otto Group The Thin Line How to Combine Conversion and Brand Experience in Online Shops Sebastian Bomm, Managing Director, Kommerz digital marken- & Einkaufserlebnisse GmbH The Digital Realignment of a Swiss Transalpine Railway Michael Kistler, Head of Marketing-Communication & E-Business, Rhätische Bahn AG and Sascha Bader, Senior Consultant, Unic Digital Transformation Andreas Bernt-Bärtl, Head of Central Digital Marketing, Vaillant Group Old Economy in Digital Transformation: Multi- Solutions for Smaller Businesses Nico Jung, Head of International, MÜPRO B2B ecommerce Processes Why we re chasing B2C Stephan Wenger, ecommerce Manager, Anton Paar GmbH & B2B Business Consultant and Brands. How to Conduct Oneself as Brand and Manufacturer in B2C Trade? Andreas Unger, Head of ecommerce, STABILO International GmbH Lunch break & trade fair visit Lunch break & trade fair visit Logistik Different Markets Different Needs Conflict- or Synergy Effect Cross Marketing B2B Challenges Chair: Don Davis, Editor-in-chief, Internet Retailer Chair: Daniela Zimmer, Editor, INTERNET WORLD Business Chair: Svenja Teichmann, CEO, crowdmedia GmbH Emotionalisation of Brands via Target-Group-Focused Content Strategies Stefan Sobczak, CEO, Netshops Commerce GmbH Vorwerk International Case Study A Social Media Performance Campaign as 5-Nation Comparison Erik Bodes, Global Director Digital, Vorwerk Performance meets Brand Stefan Edl, Client Partner Retail, D-A-CH, Facebook DaWanda an inspirational and cross channel marketing experience Elke von Borcke, Marketing Director, DaWanda GmbH Chair Thomas Lang, CEO, Carpathia Consulting GmbH Papier Liebl B2B Commerce for Traditional Medium-Sized Businesses Wolf Sternberg, Chief of ecommerce, Papier Liebl GmbH International B2B Online-Shop in Vacuum Technology: The Balance Between Information- and Shopping Platforms Hartmut Schlee, Head of, J. Schmalz GmbH B2B Commerce: Demanding Customers, Potential Pitfalls and Factors for Success Dr. David Hoeflmayr, Chairman of The Board, Thomas-Krenn.AG International Online Marketing for Regional Markets in B2B Michael Schreiber, Head of Online Communication, Festool GmbH Seamless payment for cultural needs Christoph Jung, Head of Sales D-A-CH, Ingenico Payment Services From TV to digital Entertainment the Digital Transformation of the international broadcasting group MTG Arnd Benninghoff, Deputy CEO MTGx (the digital business of MTG), CEO of MTGx Ventures Wild wild East How to succeed in in Eastern Europe Jan Vichr, Founder & Chief Executive Officer, Fashion Days Group Our International for Online Wine Sales An experience and insights from real world Gerard Spatafora, & M-Commerce Manager, Millésima SA Round Table Local-Commerce-Offensive: How Munich s Marienplatz Traders are Setting up their Multichannel-Futures Discussion Panel: Fabian Goehler (CEO, Ludwig Beck Online), Dominik Haupt (CEO, Multichannel Commerce Agentur norisk), Christiane Hoss-Nurminen (Head of, Bettenrid), Ralf Mager (Head of, Lodenfrey), Peter Schön (Head of, Sporthaus Schuster) On the way to Local Hero Multichannel Retail Hermann Hutter, CEO, Abt schöner leben, Ulm Opportunities and Challenges for Mobile Apps in Cross Management in the Insurance Sector Daniel Hörschläger, Head of eit and Dr. Darius Zumstein, Head of eanalytics, both Sanitas Health Insurance ca End of 2 nd Congress Day & trade fair visit End of 2 nd Congress Day & trade fair visit ca Presentation in English language Presentation in German language *Simultaneous interpretation provided (German English) Programme modifications possible

6 Trade Fair Highlights One stage, one fireplace, one couch! Interviews & rounds of discussions with top-class experts Topic-related guided tours throughout the fair with expert guides The meeting point for startups and future young entrepreneurs Exhibitors and Sponsors Stand: Partner Event Organizer Partner Event: TactixX Connecting Display and Affiliate March 24th, 2015 ICM Exhibition Grounds Munich tactixx.de Lectures on 5 stages! More than 90 experts share practice-related tips! The TactixX conference kicks off in 2015 with a new concept, linking both disciplines, Affiliate Marketing and Display Advertising, with one another for the first time at this year s fair. Under the banner Connecting Affiliate and Display, affiliate marketing specialists and top-class speakers from the display and real time advertising branches will present the latest trends and developments.

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