Retail Excellence Ireland ecommerce Programme Day1 Beginner Level Day2 Intermediate Level Day3 Advanced Level

Transcription

1 Retail Excellence Ireland ecommerce Programme 2016 Day1 Beginner Level Day2 Intermediate Level Day3 Advanced Level

2 Beginner Level Day1 Wednesday 16th February Registration Coffee Networking Online Fundamentals - Introduction to going online - Building a website easily & cost effectively - Getting the best functionality for your website i.e. hosting platforms & advice on selecting a website provider Cost-Effective Online Resources James Byrne - Marketing Manager ecommerce & Retail Glanbia - Guide to using free tools to save time and money Bufferapp, MailChimp & Picmonkey - Social media strategy Setting objectives, choosing the right channels, measurement, metrics - marketing Building a database, data protection compliance, structuring an to sell and deliverability The Story of Willow Jean McCabe - Founder/Owner Willow Boutique - The story of Willow and how their online presence has evolved. Willow Fashion Boutique, Ennis expanded from a bricks and mortar store to having an online presence since Hear how ecommerce has given the business new opportunities and growth. - Willow s excellent utilisation of Social Media & achieving Top5 Website Finalist 2015 status Lunch Building your Online Brand Awareness - How you build your online brand awareness? - How online helps growth instore? A practical discussion engaging all participants to discuss their needs and their target objectives to going online From Marketing Strategies to Product Delivery - Facebook advertising / marketing strategies - Logistics, currency, customer services and resources required - Fulfilment and delivery of products online

3 08.30 Registration Coffee Networking Intermediate Level Day2 Wednesday 8th March The Most Effective Marketing Tools Alan Coleman - Founder and CEO Wolfgang Digital - Personalisation of your website - Content creation- Onsite descriptions, blogging & the importance of search engine optimisation (SEO) - marketing strategies Getting the Most out of your Google Accounts Aiden Blake - Senior Account Manager Mid-Market Sales Ireland Google - Google AdWords- Best practices for paid & social advertising - Google Analytics- Increase understanding of data and enhance conversion rates In - Depth Analysis of Google Reports Aiden Blake - Senior Account Manager Mid-Market Sales Ireland Google - How Google AdWords & analytics work in practice. - Review a participant account what s working, what s not to highlight key metrics and aspects to focus on Lunch A Day in the Life of an ecommerce Manager Liam Dilleen - Company Director EZ Living Furniture - Building a successful brand database (e-receipts) - A day in the life of an ecommerce Manager - blogs, graphics, and website updates etc Fraud Prevention Alistair Singer - Senior Segment Manager, ecommerce & International Barclaycard - Fraud - how to minimise risks - Online security protocols

4 08.30 Registration Coffee Networking Advanced Level Day3 Wednesday 6 th April Tools for Exploiting Online International Markets - Internationalisation How to move your brand and products outside Ireland The McElhinneys Success Story Roisin Woods - Senior Manager McElhinneys Department Store - The success of McElhinneys online growth strategy - Highlighting effective methods to create an online marketing plan - Localisation - How to expand and trade successfully in other countries Exploring the UK Market Paul Kealy - Tony Kealys & Pubble - Google shopping in the UK market. - Live chat the benefits, the do s and don ts presented by Pubble Lunch Networking Exporting Abroad Tim Dare - Senior Sales Executive DPD Ireland - Exports & logistics best practices Targeting Consumers in Foreign Markets Brian Howe - ecommerce & Corporate Manager Carrolls Irish Gifts - Customer retention (re-marketing) - Customer lifecycle - Exports (Google PLA's)

5 Booking Details Investment: REI Members 140 plus VAT Fee includes light lunch, refreshments and course material. Overnight Accommodation: In order to avail of the REI discounted rate with the Crowne Plaza Hotel Blanchardstown of 109B&B, please information Reservations that you are attending the REI ecommerce Programme. Contact: There are a limited number of rooms available at this rate so early booking is recommended Location: Day1-3 The Crowne Plaza Hotel Blanchardstown Dublin 15 Time: 8.30am-14.45pm To Book: Register online at Phone: David on david.campbell@retailexcellence.ie Retail Excellence Ireland 1 Barrack Street, Ennis, Co Clare / 32 Upper Baggot Street, Dublin 4, Co Dublin Payment must be received prior to programme commencement Changes to Booking: All cancellations must be made in writing to REI by Monday 1st February No fees will be reimbursed after this date. Substitutes may be made at any time prior to the event. Cancellation or Alteration of the Programme: REI reserves the right at any time to cancel or alter the date of the event, change the venue or speakers. In these circumstances, any liability will be restricted to the delegate fee paid. REI will not be held responsible for any transport, accommodation or other costs incurred by delegates. Make sure to interact on Twitter with us with the event Hashtag: #REIeComm Find us on Facebook Follow us on Twitter Join us on LinkedIn