MONDAY MAY 4 TH DAY 1

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1 MONDAY MAY 4 TH DAY 1 4:30pm-6pm Roundtable Sessions Innovate or Perish Moderator: Wade Allen VP Customer Engagement & Digital Innovation, Brinker International Trends - threats to the status quo and/or pathways to prosperity Consumers as curators, collaborators, and co-creators IT strategies for innovation Avoiding Risk/Security breaches that impact brand health Digital Security Geomarketing Cross-device shopping The endless aisle, virtual wallet, bitcoin Payment management innovation Retail in the Networked Economy Moderator: Brandon Procter CEO, Ice.com Retail as a SMAC Business (Social, Mobile, Analytics, Cloud) Suppliers and Channels: Opportunities for efficiencies Customers and Media: Opportunities for engagement SMAC IT strategies for activating your networks Tapping into big data in disparate systems Consumer Engagement in the SoLoMo Revolutions Grassroots Movement/Kick-Starter Recalibrating the Role of Bricks and Mortar Moderator: Kelly Tackett Research Director, Planet Retail Is 2015 the year of click & collect in the US? Post-omni-channel thriving in a channel-free world Reinventing the mall Beyond the mall Concessions and co-tenancy Small-box, big-box, what s inside the box The future of the flagship retail runway how many stores are too many

2 6:10pm - 7:00pm COCKTAILS AND ROUNDTABLE FEEDBACK 7:00pm - 10:00om GALA DINNER AND KEYNOTE SPEECH The Evolution of Omni-Channel TUESDAY MAY 5 TH DAY 2 7:00am - 8:00am BREAKFAST AND REGISTRATION 8:10am - 08:50am OPENING KEYNOTE PANEL DISCUSSION Sponsored by Rosetta 9:00am - 9:40am WORKSHOP 1: Retail in a Digital World: Evolving from Brick & Mortar Leader: Jack Wood, CIO Wayfair Meeting todays demand of digital customers. How to position technology in the retail space to improve your business. Leveraging Big Data, Personalization, Supply Chain and other technologies to empower your modern work-force and attract a new breed of customers. 9:45am - 10:25am WORKSHOP 2: Information Breach and the effects on our Brand Reputation Leader: Bradford Haizlett CIO & CISO, Sheetz A Ponemon survey of 843 executives found that an organization's brand value dropped between 17 to 31 percent following an incursion, depending on the type of information lost. Depending on the information lost in the theft, companies, on average, lost between $184 million to more than $330 million in the value of their brand.

3 The top three occurrences that have the greatest impact on brand reputation: 1. Data breaches 2. Poor customer service 3. Environmental disasters (chemical spills, etc.) These incidents were selected ahead of: 1. Publicized lawsuits 2. Government fines 3. Union disputes In this workshop we will have an open discussion on experiences and ways to minimize Brand Damage due to Data Breaches. 10:30am - 11:10am WORKSHOP 3: A Perfect Match: Brides + Chocolate Dipped Fruit Leaders: John Boccuzzi VP Corporate Gifting, Edible Arrangements Agata Clevenger - Senior Director, Strategic Sales & Marketing Partnership, Davids Bridal How unique brand marketing partnerships can increase your brand awareness and drive revenue. Uncover hidden connections to your audience, leverage existing customer base & deliver value to everyone! 11:15am - 11:55am WORKSHOP 4: Re-inventing the Store or an Omni-Channel World Leader: Kelly Tacket, Research Director - North America and Emerging Markets at Planet Retail Even as the store has taken on increasing importance as a fulfillment mechanism, it remains a critical touchpoint in the path to purchase. The store, however, must be re-energized to meet the needs of shoppers across all channels. Leveraging Planet Retail s proprietary shopper data, we will examine shopper expectations for the store experience and, using global best-in-class examples, explore how retailers can address them through the use of the appropriate technology, in the right place, at the right time.

4 Key takeaways: 1. Learn how shoppers are using in-store technology now and how they envision using it in the future 2. Get inspired by global best-in-class store formats and concepts 3. Identify the best ways to merge the physical and digital experience 12:00pm - 12:45pm SESSION 5: Evolving Your Brand: Next Generation Platform Strategies Leader: James Walker, President of Operations, Johnny Rockets Explore how chains are seeking growth by developing and adopting new platform strategies Discuss challenges and risks associated with taking an established brand into new platforms Offer insights on how to protect your brand as you enter uncharted waters 12:50pm - 1:50pm LUNCH AND NETWORKING 1:55pm - 2:35pm WORKSHOP 6: Delighting Your Loyalty Members Through Mobile Leader: Sumit Oberai Chief Information Officer and EVP Loyalty The intersection of loyalty, big data, and mobile technologies provides an opportunity for Retailers to delight their customers with relevant and timely information and experiences in the store and on the go. To deliver on this objective, Retailers need to ensure they are laser focused on the customer experience. Indigo can share its experiences and lessons learned in creating a 4.5 star rated app that extends their brand experience digitally for its 6.5M loyalty members. Be laser focused on the customer experience and extension of your brand Leverage the unique characteristics of mobile, but be ruthless in only including features that provide value to the customer Be willing to be mobile first, experimenting and learning there before rolling back to the ecommerce mothership 2:40pm 3:20pm WORKSHOP 7: Building a Culture of Innovation - From Zero to Winning in Five Days

5 3:25pm -4:05pm WORKSHOP 8: Customer Centric Approach The Age of the Customer Consumer expectations are constantly on the rise with the incorporation of social media, personalization, video and mobile to name a few. Cutting edge technology has enabled customers to demand faster, improved customer experiences with a higher degree of service. As marketers, we are obliged to focus our marketing to a customer centric approach as we face the difficult task of defending our brand from technology driven shifts. Marketers must mine through the immense data field to pinpoint which consumer touchpoints will proliferate and consider contextual experiences such as consumer behavior, demographics and environment. Key takeaways: Predetermined, content specific data is the backbone of good customer experiences Identify the main tools to enhance customer touchpoints and incorporate the incessant evolution of technology in customer experiences Identify options to create, deliver and measure customer experiences effectively and in a timely manner 4:10pm: - 5:35pm SESSION 9: Multi-Channel vs. Cross-Channel -Multichannel or cross-channel - is there a difference and will it matter to the success of your marketing efforts? -Customers like to use all channels as soon as they are available. Having a wide range of channels available saves money, reduces risks, reducing efforts, saving time, obtaining further information -It s time to approach your marketing with a sense of purpose and urgency, if you want to succeed as a multichannel retailer -(how to) Providing a seamless cross-channel customer experience -Cross-channel marketing is on the minds of many, 80 percent of marketers worldwide reported they'll run crosschannel marketing campaigns in Cross-channel right by determining what you want to communicate; using and collecting customer data, integrating platforms and services

6 6:45pm - 7:30pm COCKTAILS AND NETWORKING 7:30pm - 10:00pm GALA DINNER WEDNESDAY MAY 6 TH DAY 3 7:00am - 8:00am BREAKFAST 8:10am - 8:50am WORKSHOP 11: TBD 8:55am -9:35am WORKSHOP 12 9:40am-10:25am Roundtable 2: Split-Streams Innovate or Perish Moderator: Wade Allen VP Customer Engagement & Digital Innovation, Brinker International Trends - threats to the status quo and/or pathways to prosperity Consumers as curators, collaborators, and co-creators IT strategies for innovation Avoiding Risk/Security breaches that impact brand health Digital Security Geomarketing Cross-device shopping The endless aisle, virtual wallet, bitcoin Payment management innovation

7 Retail in the Networked Economy Moderator: Brandon Procter CEO, Ice.com Retail as a SMAC Business (Social, Mobile, Analytics, Cloud) Suppliers and Channels: Opportunities for efficiencies Customers and Media: Opportunities for engagement SMAC IT strategies for activating your networks Tapping into big data in disparate systems Consumer Engagement in the SoLoMo Revolutions Grassroots Movement/Kick-Starter Recalibrating the Role of Bricks and Mortar Moderator: Kelly Tackett Research Director, Planet Retail Is 2015 the year of click & collect in the US? Post-omni-channel thriving in a channel-free world Reinventing the mall Beyond the mall Concessions and co-tenancy Small-box, big-box, what s inside the box The future of the flagship retail runway how many stores are too many 10:30am - 11:10am WORKSHOP 13 TBD 11:15am - 11:55am KEYNOTE PANEL DISCUSSION 12:00pm - 1:00pm LUNCH AND NETWORKING 1:05pm - 1:45pm WORKSHOP 14: Using Technology Intelligently To Enhance The Customer Experience As the luxury consumer becomes more mobile and tech-savvy, retailers are looking to in-store technology to tie the digital experience to that of their brick and mortar locations; further enabling CRM touchpoints to tie together. Join Kevin as he discusses how he is implementing mobile POS in the luxury shopping experience at Barney s, and how he is getting sales associates to adopt to technology.

8 Key takeaways: The traditional shopping experience vs. the technology infused shopping experience Tour customers are better informed/more competitive than ever creating sales training development to meet customers needs Managing expectations from both customers (external) and employees (internal) 1:50pm - 2:30pm SESSION 15: MEETINGS AND NETWORKING 2:35pm -3:15pm WORKSHOP 16: TBD 3:20pm - 3:50pm Roundtable Feedback and Wrap Up

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