How to Obtain the Uptime, Security and Robust Connectivity Financial Services Firms

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1 EXECUTIVE REPORT How to Obtain the Uptime, Security and Robust Connectivity Financial Services

2 IT Service Management Framework & Interconnection for Financial Services The many different entities that come together to make up the financial services industry are highly interdependent. Banks, insurance firms, investment houses, securities organizations, and other companies share information across networks on a millisecond basis and rely heavily on IT systems for optimal uptime, security, connectivity, and data integrity. Without specific quality assurances, today s financial services firms would not be able to maintain high availability of their IT systems while meeting the industry s growing compliance requirements. To compete successfully in this increasingly complex financial services environment, firms must remain agile while adhering to strict process discipline. Without this edge, companies can quickly lose competitive footing and wind up falling behind their industry peers. Maintaining data centers in this pressurized environment requires the most robust and reliable tools that can t always be found under a financial service company s roof. By providing an IT service management framework and interconnection among geographically dispersed data centers, CyrusOne answers an important question that all financial services firms are asking: How can we effectively manage this unprecedented explosion of data, applications, regulatory requirements, and customer demands? Colocation offers companies more than just an easier way to gain access to interconnect infrastructure; it also reduces costs and enables new levels of network flexibility and security v1

3 Managing Petabytes of Big Data Banks are currently managing roughly 1.9 petabytes of data. 1 Managing data efficiently and cost-effectively is critical. Data center colocation reduces the cost of big data management by turning capital expenditures (sunk cost data center and associated infrastructure) into operational expenditures. In-house data centers are also largely siloed and offer little or no interconnectivity with business partners, vendors, customers, regulators, and other entities. To manage these growing complexities, financial services firms can rely on colocation services to connect the specialist services that are distributed across a wide range of network connections. Financial Companies Require Best-In-Class Security While attention is generally paid to application security, financial companies must also address information security issues such as: Physical data center security While the focus is often on security breaches by remote access, data centers are also vulnerable to breaches. Such physical breaches can result due to lax processes, loose check-in procedures, and outdated access lists. These can in turn lead to theft of valuable data as well as theft of actual physical assets, and costly downtime. Compliance with increasingly complex regulations According to a 2012 survey from The Banker, a third of respondents say their information management program will not be able to cope with a growing regulatory burden and increased compliance requirements. 2 Among all respondents, the greatest regulatory challenges will be associated with the Dodd-Frank Act, Patriot Act, and Foreign Account Tax and Compliance Act (FATCA). Business continuity and disaster recovery Financial companies must ask themselves questions like, If a hurricane flooded my data center, or a storm cut off its power, how would I continue to provide my customers access to financial services? How long would it take me to resume operations? Recent natural disasters and resulting blackouts in highly populated areas have brought those questions, about business continuity and disaster recovery for datadependent companies, to the fore. Some financial services firms are well ahead of the pack, with plans already in place to ensure a rapid, efficient recovery in the event that a data center for whatever reason goes down. 1 How Four Financial Giants Crunch Big Data - Datanami July 09, survey from The Banker, a third of respondents say their information management program will not be able to cope with a growing regulatory burden and increased compliance requirements v1

4 Investing in business continuity and disaster recovery is critical because the company s reputation and its customers loyalty is at stake. When severe thunderstorms in the Mid-Atlantic States caused temporary shutdowns at Amazon Web Services (AWS), the online dating service WhatsYourPrice.com was out twice for two-hour periods. The outages prompted a flood of complaints from many of WhatsYourPrice.com s 400,000 active members and damaged the dating site s reputation for reliability, said CEO Brandon Wade. In response, WhatsYourPrice.com ended its 18-month relationship with Amazon Web Services (AWS) and deployed servers in two colocation facilities, and hired another cloud provider for data backup. 3 The Benefits of Colocation Colocation enables financial companies to scale infrastructure capacity. It s also a critical driver of the cost savings associated with data center colocation, which allows financial services firms to: Scale quickly and efficiently Data center construction and expansion are huge capital expenses and often require many months to plan and secure approval for. In order to expand data center capacity in-house, most financial service firms need to look at a 6- or 12-month time horizon, as well as significant capital expenditures for the physical space, additional power, and additional cooling infrastructure. By contrast, expanding data center capacity in a colocation environment is as simple as securing new space and plugging in hardware. Manage large volumes of customer and transaction data Abhishek Mehta, managing director for big data and analytics at Bank of America, explains the role of big data in the banking industry well: Be it Bank of America, be it Walmart, be it Verizon, they are all data companies. You don t push cash around, it s moving bits and bytes. 4 So big data has become a fact of life for financial companies, in an environment in which mobile services exponentially increase the amount of data that needs to be processed at any given time. 3 Amazon Cloud Outage Causes Customer To Leave Information Week - July 06, v1

5 Get to market faster The speed at which business changes is faster than ever, and keeps on increasing. As mobile services continue to expand in the kinds of features available through mobile applications as well as the reach of mobile devices, financial companies will have to run to keep pace with changes in consumer demands. That s much easier to do when the company can scale up more quickly and efficiently with a colocation services provider vs. the cost and infrastructure required by scaling up internally. Ideally, financial companies should have data centers that are a best-fit solution, meaning they grow and adapt as the firm s needs evolve. That is typically much easier, and less expensive to do in a colocation environment versus in-house. CyrusOne s data centers are engineered to deliver top-tier availability backed up by 100% uptime SLA and all data centers are built with up to 2N redundancy of mechanical and electrical systems for a highly resilient environment that s perfectly suited for the financial services industry. When considering a data center for colocation, financial companies should look for: Secured, shared infrastructure that can deliver lower costs and faster responsiveness when the financial company needs to change power or size requirements Low to very high density solutions that are tailored to the rack level Power redundancy tailored to the rack level A flexible contract so financial companies can grow into purchased power and space over a given time period Metal conduit for communication paths SCIF (Sensitive Compartmented Information Facility) features 4 How Four Financial Giants Crunch Big Datanami July 09, crunch_big_data.html v1

6 Compliance with increasingly complex regulations While many information security regulations apply at the application level (which a colocation services provider wouldn t touch), there are some infrastructure-related provisions in financial regulations. Look for a data center services provider that is fully certified with SSAE16, TIA 942 Top Tier, HIPAA, and PCI-DSS. Business continuity and disaster recovery Given that financial services companies are managing large volumes of customer and transaction data so that their customers can access their information where, when, and how they want to, the companies can t afford for their systems to go down. Colocation Enables Data Center Consolidation With some exceptions, data can typically live quite well in centralized locations. The benefits of consolidation with a colocation services provider include: Economies of scale Because an enterprise colocation data center builds and operates data centers at a much larger scale than most financial services firms would in-house, it allows those data center operators to achieve economies of scale, including economies in construction, and in the purchase of power, one of the most expensive data center operations costs. Labor arbitrage Security guards, for example, are a must at any data center. Obviously, the larger a data center is, the more security personnel are required, but there are nonetheless economies of scale in having data center operations consolidated among a smaller number of facilities, to reduce the duplication of personnel across many sites. Standardized, repeatable footprint (modular deployment) When companies choose to consolidate their data center operations by colocating at a smaller number of data centers, they reap the benefits of the data center operator s standardized, repeatable deployment model, which reduces the cost of and increases the speed at which new data center space can be deployed v1

7 Summary Financial services firms must stay ahead of the curve when accommodating consumer, regulatory, and competitive demands. Unfortunately, many firms don t have the flexible and scalable data center capacity or best-in-class security they need in-house. Colocation with a data center services provider is an efficient alternative that can enable financial companies to meet their consumers demands both cost-effectively and efficiently. CyrusOne helps financial services firms achieve scalable storage and best-in-class security that allows companies to effectively balance consumer, compliance, and IT needs in the most seamless manner possible. CyrusOne s colocation facilities feature best-in-class data center power systems, redundant cooling architectures, and unparalleled Internet Exchange capabilities. This interconnection allows customers to seamlessly share information with business partners, content providers, networks, carriers, and other entities via the secure cloud. Through CyrusOne s global platform, trading partners can connect seamlessly across leading financial markets and provide a neutral foundation for insurance systems, online banking, and mobile transactions v1

8 About CyrusOne With 24 colocation facilities across the United States, Europe, and Asia, CyrusOne helps many of the world s largest global businesses including 9 of the global Fortune 20 companies and over 100 of the Fortune 1000 and companies of all sizes take advantage of the latest data center technology and realize top operational efficiencies through: Flexible design Scalable, customized data center solutions that are engineered with Massively Modular data center technology to align with your business needs Personalized service High touch customer service delivered by data center experts Full transparency Full transparency in communication, management, and service delivery High reliability Excellent availability using state of the art technology backed by 100% service level agreements (SLA) CyrusOne National IX Offers low cost metro connectivity and city-to-city transit in Houston, Dallas, Austin, San Antonio, and Phoenix (with more locations coming soon) About the Author Tesh Durvasula is Chief Commercial Officer of CyrusOne. Tesh is responsible for Sales, Marketing, Strategy and M&A, and has extensive operating experience in the areas of data centers, hosting, cloud, fiber optics, and telecommunications. Prior to joining CyrusOne, Tesh was Chief Marketing and Business Officer at QTS, where he successfully helped to create a specialized sales team and organized their product, services and strategy around complex enterprises, colocation, hosting and cloud services. Prior to working for QTS, Tesh was Chief Marketing and Business Officer at Telx, a leading national provider of colocation and interconnection services. Tesh joined Telx by way of acquisition, when Telx and Digital Realty Trust acquired the interconnection businesses and data center business, respectively, of NYC-Connect, a New York City based data center and interconnection provider. Prior to that, Tesh held various management positions at Abovenet (recently sold to Zayo) and Sprint v1

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