Search Engine Optimization with Jahia
|
|
- Silvester Campbell
- 8 years ago
- Views:
Transcription
1 Search Engine Optimization with Jahia Thomas Messerli 12 Octobre 2009 Copyright 2009 by Graduate Institute
2 Table of Contents 1. Executive Summary About Search Engine Optimization Optimizing the Title Tag What is the Title Tag? Why is the Title Tag Important? How to Write a Title Tag? How to Add or Edit a Title Tag in Jahia? Optimizing the Meta Description Tag What is the Meta Description Tag? Why is the Meta Description Tag Important? How to Write a Meta Description Tag? How to Add or Edit a Meta Description Tag in Jahia? Optimizing the Meta Keyword Tag What is the Meta Keyword Tag? Is the Meta Keyword Tag Important? How to Write a Meta Keyword Tag? How to Add or Edit a Meta Description Tag in Jahia? Optimizing URLs What is the URL? Why is it Important to Optimize URLs? How to Write a URL? How to Edit the URL in Jahia?...18 Copyright 2009 by Graduate Institute
3 1. Executive Summary Search engine optimization (SEO) is the process of improving the quantity or quality of traffic to a web site from search engines. Typically, the higher a site appears in the search results list, the more visits it will receive from the search engine. A great number of factors of differential weight are considered by search engines to rank web pages. This manual, search engine optimization with Jahia, focuses only on the following factors: title tags, meta description tags, meta keyword tags and URLs. Optimizing Title Tags The title tag tells both users and search engines what the topic of a particular page is. It is the single most important factor influencing the ranking on search engine result pages. The title tag should be unique to each page, accurately describe the content of each page and it should be relatively short (i.e. around words). For pages of the institute, the title tag should follow this format: The Graduate Institute, Geneva - plus a brief description of the page s content» See heading 3 for more information on the title tag and how it can be managed in Jahia Optimize Meta Description Tags The meta description tag of a page gives search engines a summary of what the page is about. These descriptions may be used on search engine result pages and may thus have a considerable effect on whether and how often users click-though to your web pages. The meta description tag should be unique for each page and accurately summarize the content of a page in 2-3 sentences.» See heading 4 for more information on the meta description tag and how it can be managed in Jahia Optimize Meta Keyword Tags The meta keywords tag allows the webmaster to provide additional text for crawler-based search engines to index along with normal text on the web page. The meta keyword tag is generally not considered very important anymore by search engines but may nonetheless be used to achieve best results. The meta keyword tag should be a list of at the maximum keywords relating to the content of each specific page. Repetitions of keywords should be avoided.» See heading 5 for more information on the meta keyword tag and how it can be managed in Jahia Optimize URLs The URL stands for Uniform Resource Locator and corresponds to the unique, global file name of documents on the Internet. Creating short and descriptive file names helps to increase usability and the ranking in search engines. The file name, i.e. the page URL key in Jahia, should ideally consist of no more than 1-3 hyphenated keywords.» See heading 6 for more information on the URL and how it can be managed in Jahia How to Proceed with Search Engine Optimization Ideally, the aspects explained in this manual should be taken into consideration when new pages are created in Jahia. This is not always possible or feasible though. In case many pages have to be optimized, it is appropriate to focus on the most important pages first. Hence, proceed from the homepage, to overview pages and than deeper into the information hierarchy of the website. Please note that the course pages may represent particularly valuable opportunities to increase traffic through search engine optimization. In going about search engine optimization, proceed iteratively and be practical, i.e. do not aim for the optimum but for the feasible. If you have to prioritize, proceed with optimizations following this order: title tag, URL, meta description tag and finally the meta keyword tag. Search Engine Optimization with Jahia 3
4 2. About Search Engine Optimization Search engine optimization (SEO) is the process of improving the quantity or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. Typically, the earlier or higher a site appears in the search results list, the more visitors it will receive from the search engine. Traffic by search engines is usually an important and often the dominant source of traffic to a website (referring websites and direct traffic are other important sources of traffic). Depending on the type of website and organization, traffic driven by search engines may exceed 50% and in some cases much higher levels. The optimization of traffic through search engines is therefore an important activity for most if not all webmasters. The factors influencing the position in search engine result pages can broadly be classified into onpage and off-page factors. On-page factors refer primarily to location and frequency of content on the website. Off-page factors refer primarily to the quantity and quality of links pointing to a website. This manual will only focus attention on the following important on-page factors: - title tag - meta description tag - meta keyword tag - URL Search engine optimization is often about making small modifications to parts of a website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on a website's user experience and performance in organic search results. This manual will give guidelines and recommendations on how to achieve results efficiently. Webmasters have an inherent interest in maximizing traffic to a website and may thus employ techniques to manipulate search engines in order to achieve higher rankings. Such techniques, also known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines scan for websites that employ these techniques in order to remove them from their indices. Such techniques should therefore be avoided at all costs. This manual will also indicate which aspects or methods should be avoided in the process of search engine optimization. Search Engine Optimization with Jahia 4
5 3. Optimizing the Title Tag 3.1 WHAT IS THE TITLE TAG? A title tag tells both users and search engines what the topic of a particular page is. Ideally, a unique title for each page of the website should be created. The title tag is usually found somewhere at the top in the source code of each html document: The content of the title tag is used on multiple occasions. The content of the title tag defines the standard bookmark text and the page's title will appear at the top of the browser window: Finally, and perhaps most importantly, the title tag is generally used as the first and clickable line on search engine result pages (notice that the keywords in the title matching the user s search terms appear in bold): 3.2 WHY IS THE TITLE TAG IMPORTANT? The title tag is probably the single most important factor influencing the ranking of a web page on search engine result pages. Indeed, only focusing attention on the title tags of web pages can often generate quick and noticeable results in terms of search engine rankings. In addition, the content of the title tag appears in the clickable link on the search engine results page (see above). Optimizing the title tag may thus not only increase the ranking but also the clickthrough rate. In sum, optimizing the title tag is one of the most important steps in order to achieve a higher ranking in search engines. Search Engine Optimization with Jahia 5
6 3.3 HOW TO WRITE A TITLE TAG? When you create a web page in Jahia, it will automatically set the name of the page as the title tag. The page name is the short text appearing also in the navigation column to the left. The page name usually has to be very short, e.g. 1-3 words, in order to fit into the navigation column. As such, the page name in Jahia does not represent a very good title tag and there is considerable potential for optimizations. What should an optimized title tag look like? The following suggestions are of help in creating effective title tags: Use The Graduate Institute, Geneva - at the beginning of the title tag, then add specific keyword phrases for each page. It makes sense to use the abbreviated name of the institute (not the full name though, as this would be too long) at the beginning of the title tag to help build a brand and further coherence between the different pages of the institute s website. It is also useful to add Geneva after the institute s name, since the city is closely related to the importance and reputation of the institute. Accurately describe the page's content: Choose a title that effectively communicates the topic of the page's content. A good starting point is always to consider the visible text on the respective web page. Avoid choosing a title that has no relation to the content on the page or using default or vague titles like "Course" or "Programme". Create unique title tags for each page: Each of your pages should ideally have a unique title tag, which helps search engines know how the page is distinct from the others on your site. Avoid using a single title tag across all of your site's pages or a large group of pages. Use relatively brief, but descriptive titles: Titles can be both short and informative. As a rule of thumb, you may attempt to use words in total. If the title is very long, search engines may show only a portion of it in the search result. Even though there are no specific rules enforced by search engines, avoid using extremely lengthy titles that are unhelpful to users. Also avoid stuffing unneeded keywords in your title tags. Find below a few examples of title tags with the corresponding URLs: - The Graduate Institute, Geneva - Master in International Affairs ( ) - The Graduate Institute, Geneva - Executive Courses, Training and Degree Programmes in International Relations ( ) - The Graduate Institute, Geneva - International Executive Master in Development Studies (IMAS) ( ) - The Graduate Institute, Geneva - Political Science Academic Unit ( ) - The Graduate Institute, Geneva - The Study of International Politics II: International Political Economy ( ) Please note that the more specific search engine optimization is in terms of combinations of keywords, the more effective it tends to be, i.e. the more traffic can be driven to a website through search engines. Hence, overview pages of academic programmes and especially course pages tend to be interesting opportunities for search engine optimizations. The optimization of those course pages can also be implemented relatively efficiently, since the respective title tag consists frequently only of the institutional prefix to which the complete or modified course name is added. Search Engine Optimization with Jahia 6
7 3.4 HOW TO ADD OR EDIT A TITLE TAG IN JAHIA? Several simple steps are required to add or edit a title tag in Jahia: 1. Navigate to the page for which you would like to add or edit the title tag (remember that the title tag for any given page is always visible as the name at the top of the browser window, see above) 2. Once you are on the page to be optimized, log in to Jahia and go to the edit mode 3. Click on the Page icon and then Update: 4. A popup window will load, in which you can then add or edit the title tag in the field Page Title : 5. After adding or editing the title tag, click either Ok or Apply 6. Click on Workflow and publish the changes Please note that it may take search engines several days or sometimes weeks to crawl and index the content of pages. Hence, it may take some time before you see your changes in search engine result pages. Search Engine Optimization with Jahia 7
8 4. Optimizing the Meta Description Tag 4.1 WHAT IS THE META DESCRIPTION TAG? A page's meta description tag gives search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's meta description tag might be a sentence or two or a short paragraph. Like the <title> tag, the description meta tag is placed within the <head> tag of on a HTML document. 4.2 WHY IS THE META DESCRIPTION TAG IMPORTANT? Meta description tags are important because search engines might use this information as descriptive snippets on search engine result pages (notice that the keywords in the meta description tag matching the user s search terms appear in bold). Note that search engines may use the information in the meta description tag but may also use a relevant section of your page's visible text if it is matching up well with a user's query. Adding description meta tags to each page is always a good practice since it allows a webmaster to control to a certain extent how web pages appear on search engine result pages. These descriptions have therefore often a considerable effect on whether and how often users click-though to your web page Search Engine Optimization with Jahia 8
9 4.3 HOW TO WRITE A META DESCRIPTION TAG? Accurately summarize the page's content: Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Avoid: - writing a description meta tag that has no relation to the content on the page, - using very short or generic descriptions like "Course page" or "PhD programme of the institute", - filling the description with only keywords. Use unique descriptions for each page: Having a different description meta tag for each page helps both users and search engines, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has dozens or hundreds of pages, hand-crafting every description meta tag may probably not be feasible. In this case, you could work with templates for the meta description tag. For instance, you could use one specific sentence about the web page, followed by a generic sentence for the website section the particular page is located in. Avoid using a single meta description tag across all of your site's pages or a large group of pages Style and length of the information in the meta description tag: In contrast to the title tag, the information on the meta description tag should be complete sentences. In terms of the length, there are no specific or enforced lengths for the meta description tag. As a rule of thumb you may aim to have 2-3 average sized sentences in your meta description tag. Avoid copy and pasting the entire content of the document into the description meta tag. Search Engine Optimization with Jahia 9
10 4.4 HOW TO ADD OR EDIT A META DESCRIPTION TAG IN JAHIA? Several simple steps are required to add or edit a meta description tag in Jahia: 1. Navigate to the page for which you would like to add or edit the meta description tag 2. Once you are on the page to be optimized, log in to Jahia and go to the edit mode 3. Click on Page settings : 4. A popup window will load, then click on Metadata in the popup window: 5. The popup will reload, then click Description in the navigation to the left: Search Engine Optimization with Jahia 10
11 6. The popup window will reload, then click on Source in the editor window: Please note that copying directly in the editor field is not recommended since you may be copying formatting instructions (such as font family and size) into the editor as well. Formatting instructions are highly dysfunctional in meta description tags and should therefore be avoided. Unfortunately, this is a configuration problem of Jahia which makes it necessary to go to the Source mode in order to add or edit information. 7. In the Source mode, you can now add and edit the information for the meta description tag: You can determine whether you are in the Source mode by checking the editing icons in the MS Word-like navigation bar (if the icons are shaded and inactive, your are in the Source mode). If you see html commands in the form of <p>, </p> or similar so-called tags, these should be deleted. It may therefore be preferable to write the meta description tag in an external application such as MS Word or Text Editor and then paste the information into the editor. Search Engine Optimization with Jahia 11
12 7. After adding or editing the meta description tag, click Ok or Apply Before clicking Ok or Apply, be sure to check that no html tags such as <p> or </p> are visible in the Source mode of the editor window. 8. Click on Workflow and publish the changes As with the title tag, please note that it may take search engines several days or sometimes weeks to crawl and index the content of pages. Hence, it may take some time before you see your changes in search engine result pages. Search Engine Optimization with Jahia 12
13 5. Optimizing the Meta Keyword Tag 5.1 WHAT IS THE META KEYWORD TAG? The meta keywords tag allows the webmaster to provide additional text for crawler-based search engines to index along with normal text on the web page. The information in the meta keyword tag is a list of keywords or keyword phrases relating to the content of the respective web page. Like the <title> tag and the meta description tag, the meta keyword tag is placed within the <head> tag of on a HTML document. Unlike the title tag or the meta description tag, the meta keyword tag is only of relevance to search engine robots crawling the web page. The respective content is nowhere visible to human users. 5.2 IS THE META KEYWORD TAG IMPORTANT? At the very beginning of the Internet age, meta keyword tags were a useful tool for search engines to help them determine how to rank sites in their search results. However, webmasters began to abuse the meta description tag to manipulate search engines in order to generate more traffic to their websites. Over time, search engines have reacted and afforded less and less weight to the meta keyword tag, and more and more weight was given to other factors such as the title tag and the actual content of the pages. Today the meta keyword tag is generally not considered important anymore by search engines and some search engines are even ignoring the tag altogether. Hence, why bother with meta keyword tags? As search engines employ a wide variety of factors to calculate site rankings, optimizing a page to rank high is a cumulative effort. Webmasters should therefore use every tool at their disposal, including the meta keyword tag. At best, using the meta keyword tag will help your ranking in those search engines that still read them. At worst, the meta keyword tag will not hurt your ranking (unless you actually stuff the tag with keywords, i.e. repeat the same keywords over and over). However, since it is the least useful of the meta tags described in this manual, you may omit the keyword tag if you have to optimize a great number of pages. An alternative is to post the same selection of keywords in the meta keyword tag of a range of pages (please note that this stands in contrast to the aforementioned title tags and meta description tags, information in those pages should always be page-specific). Search Engine Optimization with Jahia 13
14 5.3 HOW TO WRITE A META KEYWORD TAG? The information in the meta description tag is generally a simple list of keywords or keyword phrases. Keywords may be separated by a comma or by a simple space. Avoid repeating the same keywords. Variations of a keyword (e.g. singular/plurals, upper/lower case, different tenses) may be used in different keyword phrases. However, even if you do so, avoid using the respective variations more than three or four times within the whole tag. Scan the previously created title and meta description tags for relevant keywords and keyword phrases. The first words in any tag are assumed to be given more weight, so these are most important. Scan the normal text of the website for relevant keyword phrases. You may go through each paragraph of text on the page and copy and paste any important phrases into the meta keyword tag. Only use the most important keywords of each page in the meta keyword tag. Since the importance of the meta keyword is lower than other factors, you should only use the most important keywords and keyword phrases in the meta keyword tag. Please note also that Jahia limits the length of the meta keyword field to 250 characters, which corresponds roughly to about 25 average keywords. Search Engine Optimization with Jahia 14
15 5.4 HOW TO ADD OR EDIT A META DESCRIPTION TAG IN JAHIA? Several simple steps are required to add or edit a meta keyword tag in Jahia: 1. Navigate to the page for which you would like to add or edit the meta keyword tag 2. Once you are on the page to be optimized, log in to Jahia and go to the edit mode 3. Click on Page settings : 4. A popup window will load, then click on Metadata in the popup window: 5. The popup will reload, then click on Keywords in the navigation to the left: Search Engine Optimization with Jahia 15
16 6. The popup window will reload, you can then add or edit the meta keyword tag in the field Keywords : As indicated, please note that Jahia restricts the length of the information entered in this field to about 250 characters. This corresponds to approximately 25 average keywords. 7. After adding or editing the meta keyword tag, click Ok or Apply 8. Click on Workflow and publish the changes Search Engine Optimization with Jahia 16
17 6. Optimizing URLs 6.1 WHAT IS THE URL? The URL stands for Uniform Resource Locator and is thus the unique, global address of documents and other resources on the World Wide Web. 6.2 WHY IS IT IMPORTANT TO OPTIMIZE URLS? Creating descriptive categories and filenames for the documents on a website serves primarily three purposes: - it helps to organize the website better and increases usability, - it facilitates crawling of websites by search engines robots (technical access), - it also allows to include important keywords in the URL which search engines pick up and consider in their ranking algorithm. Compare for instance the following two URLs of web pages on the Graduate Institute s website: The first example contains an automatically assigned number by Jahia which is useful neither to human users nor to search engines. In contrast, the second example shows an optimized URL structure. The optimized URL is useful to human users in that it shows a logical structure and may ideally allow for URL-navigation of the website. In addition, the latter example also suits search engines since the respective URL contains several keywords that are used by search engines. 6.3 HOW TO WRITE A URL? - URLs, i.e. file names should be kept short and descriptive. - Use 1-3 keywords to describe the content of each specific page. - Use a hyphen - to separate keywords. - Keep in mind that file names may become folder names if you add subpages to a page. Hence, be more stringent on keeping file names short, the higher up a page is located in the information hierarchy of a website. If you have long file names high up in the information hierarchy of a website, this may produce very long URLs the deeper you go in a website structure. - Please note that Jahia requires a unique file name across the entire website. Hence, be sure to apply unique keywords or keyword combinations. In case you have similar pages, add a useful and unique separator add the end. This may for instance be relevant for course pages. In this case, you may for example add at the end of the filename to uniquely identify the file. Search Engine Optimization with Jahia 17
18 6.4 HOW TO EDIT THE URL IN JAHIA? Several simple steps are required to edit the URL in Jahia. Please note that the file name is labeled Page URL key in Jahia: 1. Navigate to the page for which you would like to add or edit the meta description tag 2. Once you are on the page to be optimized, log in to Jahia and go to the edit mode 3. Click on Page settings : 4. A popup window will load, you may then edit the file name in the field Page URL key : As indicated above, filenames should ideally consist of no more than 1-3 hyphenated keywords. 5. After editing the file name, click Ok or Apply 6. Click on Workflow and publish the changes Search Engine Optimization with Jahia 18
Digital Training Search Engine Optimization. Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto
Digital Training Search Engine Optimization Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto Why Is Search Important Why search is important? Total Internet users in Indonesia
More informationSearch engine optimisation (SEO)
Search engine optimisation (SEO) Moving up the organic search engine ratings is called Search Engine Optimisation (SEO) and is a complex science in itself. Large amounts of money are often spent employing
More informationSearch Engine Optimization for Higher Education. An Ingeniux Whitepaper
Search Engine Optimization for Higher Education An Ingeniux Whitepaper This whitepaper provides recommendations on how colleges and universities may improve search engine rankings by focusing on proper
More informationBogor Agricultural University. Search Engine Optimization
Bogor Agricultural University Search Engine Optimization Why is Search Important Total Internet users in Indonesia [2014] 71M+ EVERYONE GOOGLING The Search Marketing Trifecta Paid / Sponsored Listings
More informationYour Blueprint websites Content Management System (CMS).
Your Blueprint websites Content Management System (CMS). Your Blueprint website comes with its own content management system (CMS) so that you can make your site your own. It is simple to use and allows
More informationSEO Definition. SEM Definition
SEO Definition Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.
More information[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing
More informationAdministrator's Guide
Search Engine Optimization Module Administrator's Guide Installation and configuration advice for administrators and developers Sitecore Corporation Table of Contents Chapter 1 Installation 3 Chapter 2
More informationSEO Techniques for Higher Visibility LeadFormix Best Practices
Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?
More informationEmerald Websites Search Engine Optimization. July 2013. Emerald Web Sites-SEO 1
Emerald Websites Search Engine Optimization July 2013 Emerald Web Sites-SEO 1 Emerald Websites Search Engine Optimization July 2013 1. What is important for SEO Key Factors 2. Meta keywords Myths vs. Reality
More informationDisclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.
1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written
More information101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)
101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use
More information101 Basics to Search Engine Optimization
101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) By SelfSEO http://www.selfseo.com For more helpful SEO tips, free webmaster tools and internet
More informationenhanced landing page groups and meetings template guidelines
enhanced landing page groups and meetings template guidelines table of contents groups and meetings templates 03 groups and meetings template specifications 04 web best practices 05 writing for enhanced
More informationThe Ultimate Guide to Magento SEO Part 1: Basic website setup
The Ultimate Guide to Magento SEO Part 1: Basic website setup Jason Millward http://www.jasonmillward.com jason@jasonmillward.com Published November 2014 All rights reserved. No part of this publication
More informationSEO Workshop Keyword and Competitor Research and On Page Optimisation
SEO Workshop Keyword and Competitor Research and On Page Optimisation Marketing & Public Relations Department University of Newcastle April 2014 SEO Workshop Contents 2 What is SEO? STEP 1: Define Purpose
More informationSEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler
SEO: How to Use Everyday Techniques to Increase Website Traffic Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic STRUCTURE Built
More informationSearch Engine Optimisation (SEO)
WEB DESIGN DIGITAL MARKETING BRANDING ADVERTISING Keyword Research Definitely number one on the list; your entire search engine optimisation programme will revolve around your chosen Keywords. Which search
More informationProfessional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu
Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Programme Structure Search Engine Optimisation PROFESSIONAL DIPLOMA
More informationSEO Analysis Guide CreatorSEO easy to use SEO tools
CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search
More informationSEO Guidelines for Keyword Research & Page Tagging
SEO Guidelines for Keyword Research & Page Tagging KoMarketing Associates, LLC Updated: September 7, 2007 Keyword Research Strategies Initial Keyword Research Here are guidelines for beginning to identify
More informationWhy SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:
Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and
More informationWeb School: Search Engine Optimization
Web School: Search Engine Optimization Today s Goals Provide a foundational introduction to SEO, including on-page tactics and off-page tactics Give tactical guidance for improving your site in CQ Connect
More informationSEO Overview. Introduction
Introduction This guide addresses a number of separate issues which are involved in Search Engine Optimisation (SEO) - the art of ensuring that your pages rank well in the "organic listings" [Wikipedia]
More informationWebsite Search Engine Optimization (SEO) Evaluation XXXXXXX
Website Search Engine Optimization (SEO) Evaluation For XXXXXXX July 22, 2008 Introduction This report provides recommendations that can be implemented on XXXXX s website to improve acquisition from search
More informationWorst Practices in. Search Engine Optimization. contributed articles
BY ROSS A. MALAGA DOI: 10.1145/1409360.1409388 Worst Practices in Search Engine Optimization MANY ONLINE COMPANIES HAVE BECOME AWARE of the importance of ranking well in the search engines. A recent article
More informationSearch Engines. Planning & Design 1
Planning & Design 1 Previous tutorials have shown that some consideration at the design stage can help to make your site easier to navigate, easier to read and understand, and more Web-friendly. In this
More informationIncludes: Building an SEO- friendly Website: A Comprehensive Checklist
Building an SEO- friendly Website: A Comprehensive Checklist Includes: v Pre- Planning Stage v Planning Stage v Development Stage v Pre- Launch v On- Site SEO v Launch v Post- Launch Data Collection v
More informationSEO Basics for Starters
SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...
More informationTo familiarise University Web administration staff with the capabilities of the University CMS and also introduce concepts of Web marketing.
Web Training Course: Web Editing - How to use the Content Management System (CMS). Version 1.0 Draft October 2006 Version 1.1 March 2007 Version 1.2 April 2007 Course Rationale: The University is currently
More informationSearch Engine Optimization (SEO)
Search Engine Optimization (SEO) Saurabh Chavan, Apoorva Chitre, Husain Bhala Abstract Search engine optimization is often about making small modifications to parts of your website. When viewed individually,
More informationPizza SEO: Effective Web. Effective Web Audit. Effective Web Audit. Copyright 2007+ Pizza SEO Ltd. info@pizzaseo.com http://pizzaseo.
1 Table of Contents 1 (X)HTML Code / CSS Code 1.1 Valid code 1.2 Layout 1.3 CSS & JavaScript 1.4 TITLE element 1.5 META Description element 1.6 Structure of pages 2 Structure of URL addresses 2.1 Friendly
More informationAdministrator s Guide
SEO Toolkit 1.3.0 for Sitecore CMS 6.5 Administrator s Guide Rev: 2011-06-07 SEO Toolkit 1.3.0 for Sitecore CMS 6.5 Administrator s Guide How to use the Search Engine Optimization Toolkit to optimize your
More informationhttp://juxseo.zoomshift.com
http://juxseo.zoomshift.com Report: siasisasbahu.com Grade: D+ URL http://siasisasbahu.com Checks Passed 24 checks 68% KEYWORD CREATED AT headlines 12 months ago Checks Failed 17 checks 32% Crawlability
More informationIdentifying Ethical SEO
Choosing the right SEO provider means finding a partner to work with your business to increase your visibility and viability online. In this report we will identify the key points to help you chose an
More informationSignificance and Impact of Meta Tags on Search Engine Results Pages
INFOTEH-JAHORINA Vol. 11, March 2012. Significance and Impact of Meta Tags on Search Engine Results Pages Radovan Dragić Fakultet organizacionih nauka Beograd, Srbija rdragic@gmail.com Tanja Kaurin Fakultet
More informationSearch Engine Optimization (SEO) & Positioning
Search Engine Optimization (SEO) & Positioning By UST Consulting Group, LLC. 23679 Calabasas Rd Suite 104 Calabasas, CA 91302 Tel: (818) 298-4654 Fax: (818) 225-0529 Email: inquiry@ustconsulting.com Disclaimer:
More informationWebsite Standards Association. Business Website Search Engine Optimization
Website Standards Association Business Website Search Engine Optimization Copyright 2008 Website Standards Association Page 1 1. FOREWORD...3 2. PURPOSE AND SCOPE...4 2.1. PURPOSE...4 2.2. SCOPE...4 2.3.
More information77 Top SEO Ranking Factors
77 Top SEO Ranking Factors If you ve downloaded this resource, it suggests that you re likely looking to improve your website s search engine rankings and get more new customers for your business. Keep
More informationSEO Search Engine Optimization. ~ Certificate ~ For: www.shelteredvale.co.za By. www.websitedesign.co.za and www.search-engine-optimization.co.
SEO Search Engine Optimization ~ Certificate ~ For: www.shelteredvale.co.za By www.websitedesign.co.za and www.search-engine-optimization.co.za Certificate added to domain on the: 23 rd February 2015 Certificate
More informationAn Advanced SEO Website Audit Checklist
An Advanced SEO Website Audit Checklist A Top Level Overview Easy to download, print, and check off as you go. Test number of indexed web pages - Typically businesses wants their homepage showing as the
More informationSEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO
SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search
More informationGOOGLE ANALYTICS TERMS
GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates
More informationJoomla! 2.5.x Training Manual
Joomla! 2.5.x Training Manual Joomla is an online content management system that keeps track of all content on your website including text, images, links, and documents. This manual includes several tutorials
More informationHow To Rank High In The Search Engines
Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3
More informationSEARCH ENGINE OPTIMIZATION
SEARCH ENGINE OPTIMIZATION WEBSITE ANALYSIS REPORT FOR miaatravel.com Version 1.0 M AY 2 4, 2 0 1 3 Amendments History R E V I S I O N H I S T O R Y The following table contains the history of all amendments
More informationKeywords the Most Important Item in SEO
This is one of several guides and instructionals that we ll be sending you through the course of our Management Service. Please read these instructionals so that you can better understand what you can
More informationChapter-1 : Introduction 1 CHAPTER - 1. Introduction
Chapter-1 : Introduction 1 CHAPTER - 1 Introduction This thesis presents design of a new Model of the Meta-Search Engine for getting optimized search results. The focus is on new dimension of internet
More informationSEO Keywords Process Steps CreatorSEO easy to use SEO tools
CreatorSEO Keywords/phrases Process Guide Updated: May 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly
More informationOPTIMIZING YOUR WEBSITE. Inbound Certification Class #2
OPTIMIZING YOUR WEBSITE. Inbound Certification Class #2 #INBOUND AGENDA 1 Website optimization and inbound marketing 2 How to optimize a website: best practices 3 What website optimization in execution
More informationThis white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools
Level 3 / 1 Bay Street, Broadway Shopping Centre, NSW 2007, Australia How to Use Your SiteSuite Content Management System to Apply Search Engine Optimisation (SEO) Techniques & Principles (or how to get
More informationdarlingharbour.com Content Management System Tenant User Guide
darlingharbour.com Content Management System Tenant User Guide August 2014 Table of Contents 1 Introduction... 1 2 Getting started... 1 2.1 Requirements...1 2.2 Logging in...1 2.3 Change your Password...2
More informationSreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com.
Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com 1 SEO Syllabus Now you can get yourself or your web specialist trained
More informationSearch Engine Optimisation Guide May 2009
Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives
More informationSo today we shall continue our discussion on the search engines and web crawlers. (Refer Slide Time: 01:02)
Internet Technology Prof. Indranil Sengupta Department of Computer Science and Engineering Indian Institute of Technology, Kharagpur Lecture No #39 Search Engines and Web Crawler :: Part 2 So today we
More informationONLINE ADVERTISING (SEO / SEM & SOCIAL)
ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's
More informationSearch Engine Optimization - From Automatic Repetitive Steps To Subtle Site Development
Narkevičius. Search engine optimization. 3 Search Engine Optimization - From Automatic Repetitive Steps To Subtle Site Development Robertas Narkevičius a Vilnius Business College, Kalvariju street 125,
More informationSupport/ User guide HMA Content Management System
Support/ User guide HMA Content Management System 1 Contents: Access Page 3 Editing Pages Page 4 Adding/Editing Text Page 7 Adding/Editing Images Page 9 Adding/Editing Files Page 11 Adding a Page Page
More informationSearch Engine Optimization
Search Engine Optimization Understanding Search Engine Optimization A search engine (Google, Yahoo, MSN, etc.), uses a combination of techniques to gather information about web pages so they can organize,
More informationSearch Engine Optimization (SEO): Improving Website Ranking
Search Engine Optimization (SEO): Improving Website Ranking Chandrani Nath #1, Dr. Laxmi Ahuja *2 # 1 *2 Amity University, Noida Abstract: - As web popularity increases day by day, millions of people use
More informationSimple SEO Success. Google Analytics & Google Webmaster Tools
Google Analytics & Google Webmaster Tools In this module we are going to be looking at 2 free tools and why they are essential when running any online business website. First of all you need to ensure
More informationIntroduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8
Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality
More informationThe Easy Step Guide to SEO
Victoria County CAP Sites Association presents: The Easy Step Guide to SEO Search Engine Optimization Building Stronger Communities Through Technology Course contents Overview Lesson 1: Effective Web Design
More informationGuide. Step-by-Step Internet Marketing. Contests. 1. Search engine optimization. 6. 5. Metrics Blogging & Social media
Step-by-Step Internet Marketing Guide 0 1. Contents Contests 1. Search engine optimization 2. Website redesign for better conversion 3. 2. Introduction Email marketing 4. 3. Main Mobile steps advertising
More informationSEO Training SYLLABUS by SEOOFINDIA.COM
1 Foundation Course SEO Training SYLLABUS by SEOOFINDIA.COM Search Engine Optimization Training Course Internet and Search Engine Basics Internet Marketing Importance of Internet Marketing Types of Internet
More informationSearch Engine Optimization Services Overview
Search Engine Optimization Services Overview This presentation and its contents are the Intellectual Property of Quenzel & Associates, Inc. Its distribution in written format is for the sole purpose of
More informationGo Kiwi Internet Content Management System Version 5.0 (K5) TRAINING MANUAL
Go Kiwi Internet Content Management System Version 5.0 (K5) TRAINING MANUAL K5 CMS The K5 Content Management System (CMS), previously known as Kwik-Az Updating, is a small downloadable program that permits
More information2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com
2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.
More informationEBOX Digital Content Management System (CMS) User Guide For Site Owners & Administrators
EBOX Digital Content Management System (CMS) User Guide For Site Owners & Administrators Version 1.0 Last Updated on 15 th October 2011 Table of Contents Introduction... 3 File Manager... 5 Site Log...
More informationSEO PRESS RELEASES. and. How to Drive Search Visibility While Following Google Best Practices
SEO and PRESS RELEASES How to Drive Search Visibility While Following Google Best Practices 1 INTRODUCTION Press releases are an important way for organizations of all sizes to build buzz and attract customers
More informationNorthwestern University Feinberg School of Medicine Search Engine Optimization Guide
Northwestern University Feinberg School of Medicine Search Engine Optimization Guide 1 Contents Introduction... 3 Why Is SEO Important?... 3 Step One: SEO Planning... 3 Your Partners: Web Communications...
More informationLogin: https://ipfw.edu/c Quick Guide for dotcms & Accessibility November 2014 Training: http://ipfw.edu/training
dotcms & Accessibility Folders Creating a New Folder Note: All folders showing on menu must have an index page. 1. Right-click the parent folder in which the new folder will reside. 2. Click New > Folder.
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More informationSearch Engine Optimization Glossary
Search Engine Optimization Glossary A ALT Text/Tag or Attribute: A description of an image in your site's HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves.
More informationCMS Training Manual. A brief overview of your website s content management system (CMS) with screenshots. CMS Manual
Training A brief overview of your website s content management system () with screenshots. 1 Contents Logging In:...3 Dashboard:...4 Page List / Search Filter:...5 Common Icons:...6 Adding a New Page:...7
More informationTECHNIQUES USED IN SEARCH ENGINE MARKETING
TECHNIQUES USED IN SEARCH ENGINE MARKETING Assoc. Prof. Liviu Ion Ciora Ph. D University of Craiova Faculty of Economics and Business Administration Craiova, Romania Lect. Ion Buligiu Ph. D University
More informationConfiguring the JEvents Component
Configuring the JEvents Component The JEvents Control Panel's Configuration button takes you to the JEvents Global Configuration page. Here, you may set a very wide array of values that control the way
More informationBaidu: Webmaster Tools Overview and Guidelines
Baidu: Webmaster Tools Overview and Guidelines Agenda Introduction Register Data Submission Domain Transfer Monitor Web Analytics Mobile 2 Introduction What is Baidu Baidu is the leading search engine
More informationA Basic Guide To Onsite SEO
A Basic Guide To Onsite SEO Table of Contents Introduction A Web Page Deconstructed Keyword Research Page Content Page Heading Page URL Title Tag Meta Description Tag Images A Few Further Points Mobile
More informationSearch Engine Optimization Checklist
Search Engine Optimization Checklist Complete the following checklist to ensure that your website is optimized for the various internet search engines. 1. Include the strongest keyword in your title tag.
More informationTop Tips. to improve your mobile app s discoverability and organic search performance
Top Tips to improve your mobile app s discoverability and organic search performance Making sure your mobile app is visible and searchable online is crucial to its success. Good visibility and strong organic
More informationSearch Engine Optimization. A Free Basics Guide?
Search Engine Optimization A Free Basics Guide? Welcome Welcome to the Digital Pure primer on SEO best practices. This presentation is not meant to be a end all to learning SEO services, rather a primer
More informationGet to Grips with SEO. Find out what really matters, what to do yourself and where you need professional help
Get to Grips with SEO Find out what really matters, what to do yourself and where you need professional help 1. Introduction SEO can be daunting. This set of guidelines is intended to provide you with
More informationMicrosoft Partners 10 Cubed AX Digital Marketing Program Online Analysis & Workshop. http://www.highsoftware.com
Microsoft Partners 10 Cubed AX Digital Marketing Program Online Analysis & Workshop http://www.highsoftware.com Introduction This report looks at a variety of aspects of the website at www.cooperparry.com:
More informationPromoting Your Business Online
Chapter 3 Optimizing Your Website for Local Search If you have a service based or retail business, you should know that traffic to local search results now account for as much as 30% of total searches
More informationSearch engine ranking
Proceedings of the 7 th International Conference on Applied Informatics Eger, Hungary, January 28 31, 2007. Vol. 2. pp. 417 422. Search engine ranking Mária Princz Faculty of Technical Engineering, University
More information1. SEO INFORMATION...2
CONTENTS 1. SEO INFORMATION...2 2. SEO AUDITING...3 2.1 SITE CRAWL... 3 2.2 CANONICAL URL CHECK... 3 2.3 CHECK FOR USE OF FLASH/FRAMES/AJAX... 3 2.4 GOOGLE BANNED URL CHECK... 3 2.5 SITE MAP... 3 2.6 SITE
More informationSEO Best Practices Checklist
On-Page SEO SEO Best Practices Checklist These are those factors that we can do ourselves without having to rely on any external factors (e.g. inbound links, link popularity, domain authority, etc.). Content
More informationSearch Engine Optimisation (SEO) Guidance
Search Engine Optimisation (SEO) Guidance January 2013 1 Table of Contents [ 00 ] Introduction 04 [ 00a ] About This Document [ 01 ] Code 05 [ 02 ] Page Content 06 [ 02a ] Titles [ 02b ] Meta Descriptions
More informationHow to Optimise My Website For Google
The SEO Crash Course Page The SEO Crash Course Insider Secrets To Hit The Top Off The Search Engines! By Mark Bowden & Jon Stringer All Rights Reserved Marketing Tips UK 552 Chorley Old Road, Bolton, BL1
More informationSEO ADVANCED CHECKLIST (TECHNICAL EDITION v1.0)
SEO ADVANCED CHECKLIST (TECHNICAL EDITION v1.0) Chaosmap SEO Technical Checklist Chaosmap, LLC http://www.chaosmap.com/ 2008 Author's Note: This is a technical guide for the SEO programmer. Learn how to
More informationUnderstanding SEO. www.3mediaweb.com. Web Development Responsive Design WordPress For Agencies
Understanding SEO www.3mediaweb.com Web Development Responsive Design WordPress For Agencies Understanding SEO IN BUSINESS, IT S IMPORTANT TO BE IN THE RIGHT PLACE at the right time. Online business is
More informationSEO Success For Small Business
SEO Success For Small Business The Search Engine Optimization Guide That Puts Your Website to Work For Your Online Success Chris Young 2011 New Mark Communications Contents 1:SEO is Key to Your Online
More informationBy Joe White. Contents. Part 1 The ground rules. Part 2 Choosing your keywords. Part 3 Getting your site listed. Part 4 Optimising your Site
By Joe White Contents Part 1 The ground rules Part 2 Choosing your keywords Part 3 Getting your site listed Part 4 Optimising your Site Part 5 Summary and results Part 1 The ground rules Search Engine
More informationIncreasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques
Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques Small businesses that want to learn how to attract more customers to their website through marketing strategies such
More informationSEO. Module 1: Basic of SEO:
SEO Module 1: Basic of SEO: Internet and Search engine Basics Internet Marketing Importance of Internet Marketing Types of internet Marketing Method Importance of Search Engines SEO is an art of Science
More informationSEO. Joomla 1.5 Websites
SEO for Joomla 1.5 Websites Rod Farrell Introduction Why do you need to know about SEO for Joomla Websites? If you have a Joomla website then presumably you have it for a reason. If that reason involves
More informationThe Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards.
The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. By David Roche, Pixelghetto. 31 May 2015. Introduction: Sometimes it really does feel as if Google is deliberately trying to make
More information