VoIP Services. Maurice Duault 2001, Cisco Systems, Inc. All rights reserved.
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1 VoIP Services Maurice Duault 2001, Cisco Systems, Inc. All rights reserved. 1
2 Agenda Distributed Softswitch Residential Business VoIP access Multiservice over VPN Managed IP Telephony 2001, Cisco Systems, Inc. All rights reserved. 2
3 New VoIP paradigm IP suppresses the distances Same VoIP protocol for Enterprise and Service Providers and for every access De-fragmentation of functions managed by different operators 2001, Cisco Systems, Inc. All rights reserved. 3
4 The universal Softswitch LCR IP Centrex VPN Click to Talk LNP Unified Messaging SoftSwitch SIP-T BICC SoftSwitch SIGTRAN SG MGCP H.248 MG SS7 PSTN PLMN SIP UA SIP H.323 EP H.323 MGCP SIP H.323 IP Phone MGCP SIP H.323 IAD MGCP SIP H.323 CPE MGCP SIP H.323 CPE PBX 2001, Cisco Systems, Inc. All rights reserved. 4
5 VoIP market segments Transit international Transit national Residential Business VoIP access Multiservice over VPN Hosted IP PBX IP Centrex 2001, Cisco Systems, Inc. All rights reserved. 5
6 Reference network architecture ASP Line residential broadband Internet IP PBX IP Centrex IP GK MGC Proxy IP Infrastructure Zones H.323 SIP LNP GK IP Carrier-A Infrastructure Zone GK CPE LI GK VPN LCR PBX GK Mobile Termination SG MGC MGC MG PSTN Termination SG MG GSM UMTS PSTN 2001, Cisco Systems, Inc. All rights reserved. 6
7 Distributed Softswitch benefits Simple and scalable infrastructure Simple and flexible applications Any to any interworking Leverage Cisco Ecosystem SP Investment protection 2001, Cisco Systems, Inc. All rights reserved. 7
8 Key Cisco enabling technologies High Scalability Standard interworking among application zones Reliability GKTMP API on Cisco GKs Easy migration to SIP 2001, Cisco Systems, Inc. All rights reserved. 8
9 Agenda V5.2 Distributed Softswitch Residential Business VoIP access Multiservice over VPN Managed IP Telephony 2001, Cisco Systems, Inc. All rights reserved. 9
10 Cisco Residential VoIP over Broadband Architecture (e.g. ETTX, Cable, DSL) VoIP Infrastructure Residential Zone Residential Softswitch LNP Server Infrastructure Zone Access Zone Directory GK PGW2200 PC-to-Phone Client H.323 or MGCP Access GK Or Subscriber Access Unit VoIP Network MGCP PSTN Analog Phones CPE RTP/voice VoIP GWs E1s Reference Transport Infrastructure Broadband Network PSTN IP Network V 2001, Cisco Systems, Inc. All rights reserved. 10
11 Example of VoIP Residential Services Basic Calling On-net to on-net On-net to off-net Off-net to on-net Line Features Call forward unconditional Call forward on busy Call forward on no answer Call blocking with announcement Call screening Find Me / Follow Me Local Number Portability Calling number delivery restriction Last number redial (*66) Call return (*69) Malicious call trace Call restriction to selected destinations Anonymous call rejection Premium and toll free number support Lawful Interception Emergency Call 2001, Cisco Systems, Inc. All rights reserved. 11
12 Residential VoIP value proposition for the Service Provider Bundle voice with data or video services over broadband access. No need to deploy Class 5 TDM switches. Minimal call cost, and maximum revenue with SS7 interconnection. Integrate provisioning of voice, data or voice services. Provide the same voice services over any broadband access technologies. Distribute residential, and business services over a single VoIP infrastructure Distribute VoIP Point of Interconnection when the voice traffic justifies to decrease the cost of interconnection. 2001, Cisco Systems, Inc. All rights reserved. 12
13 Residential VoIP value proposition for the customer Get secondary or primary voice service with broadband access. Have only one SP, and one bill to pay for data, video and voice services. Get substantial cost savings specifically for on-net calls. 2001, Cisco Systems, Inc. All rights reserved. 13
14 Agenda Distributed Softswitch Residential Business VoIP access Multiservice over VPN Managed IP Telephony 2001, Cisco Systems, Inc. All rights reserved. 14
15 Business solutions positioning and Service Provider opportunity Low Complexity Network based voice service High Complexity IP Telephony resale Business VoIP access Multiservice Over VPN Managed IP Telephony IP Centrex Large range of solutions Ranging from simple Business VoIP access to outsourcing of IP telephony Leverage a common VoIP infrastructure Bundling of solutions to address multiple market segments 2001, Cisco Systems, Inc. All rights reserved. 15
16 Business VoIP access Minimum H.323 infrastructure GK GK Infrastructure Zone Billing Appl Company A Site 1 VoIP RTP/voice PRI SS7 PSTN Company A Site 2 AS5x00 IP Telephony resale Business VoIP access Multiservice Over VPN Managed IP Telephony IP Centrex 2001, Cisco Systems, Inc. All rights reserved. 16
17 Business VoIP access Direct mode gatekeeper and SS7 interco Enterprise/SP Demarcation Point Billing Appl BAMS Infrastructure Zone Enterprise PBX PGW 2200 SLT SS7 STP A MGCP PSTN AS5x00 MGX8850 E1 SSP Enterprise CallManager PRI AS5x00 Announcements IP Telephony resale Business VoIP access Multiservice Over VPN Managed IP Telephony IP Centrex 2001, Cisco Systems, Inc. All rights reserved. 17
18 Business VoIP access Direct mode gatekeeper and SS7 interco Enterprise PBX A Enterprise/SP Demarcation Point Media server Gatekeeper Billing Appl PGW 2200 Infrastructure Zone SLT MGCP SS7 STP PSTN E1 SSP Enterprise CallManager AS5x00 MGX8850 IP Telephony resale Business VoIP access Multiservice Over VPN Managed IP Telephony IP Centrex 2001, Cisco Systems, Inc. All rights reserved. 18
19 Business VoIP access value proposition for the Service Provider Capture all long distance voice traffic Optionally capture the local traffic Bypass the Local Exchange Minimal initial investment: Gatekeeper, PGW, Trunking Gateway, Billing system Leverage large VoIP infrastructure: More SS7 PoP, less voice cost Centralized billing 2001, Cisco Systems, Inc. All rights reserved. 19
20 Business VoIP access value proposition for the enterprise End-To-End VoIP between enterprise and SP network Single line for data and voice services Location portability: keep the same enterprise number between sites Substantial cost savings for -On-net calls between sites -Off-net calls -No VoIP CPE with the Call Manager Easy migration to managed call manager service 2001, Cisco Systems, Inc. All rights reserved. 20
21 Agenda Distributed Softswitch Residential Business VoIP access Multiservice over VPN Managed IP Telephony 2001, Cisco Systems, Inc. All rights reserved. 21
22 MultiService over VPN VPN Zone Media server Billing Appl GK Infrastructure Zone PGW2200 Company A Site 1 Company A Site 2 CPE MPLS backbone IPSec RTP/voice Company B Site 1 CPE SLT MGCP E1 AS5x00 SS7 STP PSTN SSP IP Telephony resale Business VoIP access Multiservice Over VPN Managed IP Telephony IP Centrex 2001, Cisco Systems, Inc. All rights reserved. 22
23 What is MultiService over VPN PBX and Call Manager Virtual Private Network over IP Overlay voice VPN over a data VPN infrastructure Centralized dial plan for private and overlap dialling plans Centralized billing Number translation between private and public networks: -Virtual on-net (private number for off-net call) -Forced on-net (public number for on-net call) -Off-net to on-net with calling card 2001, Cisco Systems, Inc. All rights reserved. 23
24 Multiservice over VPN value proposition for the Service Provider Bundle data VPN with voice VPN services Integrate traditional IN VPN services inside the VoIP Softswitch Enable new IP Services going forward Allow smooth migration from TDM to IP Save substantial costs: -For inter-site communications -And for off-net communications with distributed PSTN interconnection 2001, Cisco Systems, Inc. All rights reserved. 24
25 Multiservice over VPN value proposition for the enterprise Single IP access line for data and voice services Keep legacy PBX, meaning minimum investment Keep traditional IN VPN services for legacy PBX and Call Manager Enables new IP Services going forward Smooth migration from TDM to IP Substantial cost savings 2001, Cisco Systems, Inc. All rights reserved. 25
26 Agenda Distributed Softswitch Residential Business VoIP access Multiservice over VPN Managed IP Telephony 2001, Cisco Systems, Inc. All rights reserved. 26
27 Managed IP Telephony with direct mode gatekeeper Enterprise/SP Demarcation Point Billing Appl Enterprise/SMB IOS Telephony Services BAMS Infrastructure Zone Gatekeeper PGW 2200 Enterprise Managed CM A GK SLT MGCP SS7 STP PSTN Managed IP Telephony Hosted CM AS5x00 MGX8850 E1 SSP IP Telephony resale Business VoIP access Multiservice over VPN Managed IP Telephony IP Centrex 2001, Cisco Systems, Inc. All rights reserved. 27
28 Managed IP Telephony architecture with routed mode gatekeeper Enterprise/SP Demarcation Point Billing Appl Enterprise/SMB IOS Telephony Services Media server Infrastructure Zone Enterprise Managed CM A Gatekeeper PGW 2200 SLT MGCP SS7 STP PSTN Managed IP Telephony Hosted CM AS5x00 MGX8850 E1 SSP IP Telephony resale Business VoIP access Multiservice over VPN Managed IP Telephony IP Centrex 2001, Cisco Systems, Inc. All rights reserved. 28
29 Managed IP Telephony value proposition for the Service Provider Leverage outsourcing model for enterprises. Grow up the value chain to increase the VoIP service offering and revenue. Sell end-to-end VoIP from the phone to SS7 interconnection. Capture all local and long distance traffic. Reduce churn. 2001, Cisco Systems, Inc. All rights reserved. 29
30 Managed IP Telephony value proposition for the enterprise Lower total Cost Of Ownership compared to a customer owned solution (floor space, specialist, technical obsolescence, training ). Pay as you grow with minimal capital outlay (monthly fee vs. upfront investments) Implement totally converged CRM, ERP, messaging and collaboration applications (e.g. Hosted IP CC) Tele-workers get the same enterprise service in every location. 2001, Cisco Systems, Inc. All rights reserved. 30
31 1999, Cisco Systems, Inc. 31
VoIP BoF SANOG8. Syed Khurram. Faisal Chaudhry. 2003, Cisco Systems, Inc. All rights reserved. 1
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