1 PRIVATE The Kielce Exhibition and Conference for Private Label Producers A sensible strategy is the main thing - the first PLME edition is now over How to attract a customer? - this has been a burning question for retail chains in their pursuit of a more conscious and informed consumer. Yet the private label market's strategists and forecasters pose a more important question - How to retain a customer? The rst edition of the Kielce's P LME expo was the chance to learn how to manage white-labels in a most ef cient way. - The market research and our observations indicate that the Poles become more and more conscious and informed customers, they tend to be more picky and selective; however, every other consumer is not able to clearly de ne what a white label is. They are also unable to distinguish between white-labels and branded products - says Dorota Kałowska, the Polish Chamber of Commerce expert, the Cobalt Spark business strategist who specialises, inter alia, in private label management. At the PLME conference Mrs Kałowska advised the participants on how to put private label products on the Polish market in an effective and modern way. - In order to attract customers and, what is even more Cutting-edge infrastructure and operational professionalism - these are the main assets of the Kielce expo centre; every year it hosts over 210 thousand visitors important, to retain them and make loyal to the retail chain and its white labels, it is not enough to offer average quality products packed in wrappings which imitate the particular category's leaders. A well and wisely managed private label, in addition to favourable prices, needs to offer a better quality, an attractive and functional design, well-executed merchandising strategy. Sometimes innovative recipes and packaging solutions are also necessary. A long-term perspective - the image Each retail chain ought to carefully consider its long-term strategy for private label management, including the white-label brand image. According to Dorota Kałowska's de nition, one of the key success determinants for white labels development is a good comprehension of Polish consumers' attitudes and behaviour motives. - To copy the particular category leaders and then to introduce white label products which are cheaper imitations of well-known brands; this is what some retail chains nd the easiest to implement and thus the most tempting way - says Dorota Kałowska - This is however a very shortsighted solution; this is a cul-de-sac. And even if this strategy is effective today, Polish customers are becoming more and more demanding and informed. Not before long will they turn their back on such products. Polish society becomes more mature and thus starts to appreciate such values as reliability and credibility (with regards to products and its suppliers), locality, competent and accurate information. This is a clear contradiction when it comes to "copy-cat products". It is much better to build your own recognizable image which is in turn consistently implemented. This in a few years' time perspective will help to build consumers' loyalty and thus increase the white label's and the whole retail chain's pro tability - says Dorota Kałowska Innovativeness and communication Innovativeness and the evolving model of communication with the customer are pivotal-importance elements in effective private label management. dycja Targów Producentów Marek W³asnych czerwca 2015 The Kielce's PLME expo is a perfect place to showcase your offer and present it to large audiences - Only until recently innovativeness has been solely associated with large-scale producers who have been able to afford to implement innovations. Now this aspect of product innovativeness has become the competitive advantage of the private labels too - says the expert. - This is what the market wants; retailers expect private labels manufacturers to offer innovativeness. And producers also offer innovative products as part of their strategy designed to put new products on the retail-chains' shelves. Not only can innovations serve a guarantee of a good turnover, they also help to make your way in a dif cult market. The language of communication is also an important element of welldesigned strategy to acquire and retain the client - says Dorota Kałowska of Cobaltspark Company. Until recently retail chains have put a strong accent on price; now product quality is mainly referred to in their business communication. Private labels have become more adventurous and have been making use of elements of dialogue with the consumer on the level of emotions; until now this has been exclusively reserved for "branded" products. Value-added programmes crafted around retail chains' offer and white labels have been created; these schemes go beyond simple protransactional activities. Clients are offered The next PLME edition June 2015 Kolejna edycja Targów Producentów Marek W³a e x t e n s i v e c u l i n a r y a d v i c e o r programmes designed to encourage them to take to sports. All these activities make use of retail-chain labelled products. - Implementation of increasingly complex private labels' marketing strategies is a considerable challenge for retail chains. On the one hand it requires the private labels management teams to be very competent, on the other hand these activities need to be highly ef cient. A low level of marketing and advertisement expenditure is one of the main sources of white labels' price advantage. If private labels are to develop, they need to be supported with a long-term and consequently implemented strategy. Not only does the strategy need to make the offer competitive, it also has to provide for costs optimisation - says Dorota Kałowska. A dynamic private label market needs a modern trade show designed to strengthen and enhance the private label position, an expo intended as a platform for interesting initiatives, conferences and ideas exchange. The rst Kielce's Private Label Middle Europe Expo has been the rst step in the right direction. Katarzyna Kulińska 1
2 PRIVATE 9% 4% 4% 47% 13% 17% 23% PLME - facts, figures and substance The first Private Label Expo edition: over 100 exhibitors from 10 countries over 1,000 visitors 1,500 square metres of exhibition space The visitor's profile according to business sectors: merchants media other marketing production managers logistics and transport Belgium Germany The Kielce Private Label Expo's exhibitors list includes more than 100 companies from 10 countries The international character of the event Poland Czech Republic Austria Italy Lithuania Hungary Serbia Ukraine Almost 60% of exhibitors confirmed that their participation in the first PLME edition has largely contributed to new business contacts establishment 80% Nearly of visitors to the first PLME edition claim that the event has fulfilled their expectations Novelties galore showcased at the 2014's PLME 2 The trade show also included a special gallery of products which are already offered as a white label and have been put on the market in The offers of the following companies were put on display: Intermarche Kau and Tesco Piotr i Paweł PSS Społem PLME The initiative has generated an avid interest among the visitors, therefore the organizers intend to include the event in the consecutive editions' programme. PLME PLME The next PLME edition June 2015 a edycja Targów Producentów Marek W³asnych czerwca 2015 Kolejna edycja Targów Producentów Marek W Kolejna ed
3 PLME JUNE 2015 The participants' account: Marek Traczyk Key Account Manager B2B Grzegorz Solarz Director for marketing and sales POLITAN LLC S.K.A. is a frequent exhibitor to the world's largest trade fairs; our organisation was pleased to be a part of the Kielce's PLME rst edition. The Expo organized by Targi Kielce SA is a top-level event both in terms of organization as well as in terms of the number of exhibitors, visitors and guests. The Kielce PLME provided a comfortable and pleasing exhibition venue and thus offered convenient conditions for commercial offer presentation and holding trade talks. Our representatives' two-day participation in the trade show resulted in numerous meetings and new business contacts We wish to express our gratitude for organizing the Private Label Expo; the event has provided us the opportunity to showcase the products and at the same time to meet numerous buyers. I welcome this initiative, PLME will certainly become a permanent xture on numerous exhibitors' and buyers' calendar. establishment. Considering the fact that this has been the rst expo edition, it comes as a pleasant surprise to see the event organization and the interest demonstrated by the visitors. Therefore we intend to join the consecutive PLME edition held in Kielce. Given the fact that our present and prospective customers have shown an increased interest in the expo, we hope to see Polish private-label trade shows gain signi cance and recognition on the international arena. Marek Bielski - the originator and organizer of Doceń Polskie Promotional Campaign designed to promote highquality food products available on the Polish market. In my opinion not only does the Exhibition and Conference for Private Label Producers present a future-minded approach, this is also a highly-recommended event. I joined the rst Expo edition as a visitor. And the Expo made a very good impression. The exhibition halls were the showcase for a wide, diversi ed and hugely interesting product offer. The display, in many ways, came as an extreme surprise as it was the presentation of interesting packaging design, product assortment variety and also superior quality. The Expo programme featured a very interesting point - the conference which raised a whole array of interesting questions related to private labels. What is also important, the conference brought together, inter alia, the professionals who represent very well known retail chains. They were willing to share their insights and expertise with regards to management process of private label introduction onto the shops' shelves. Rather than an "academic discourse", it was the businessinsiders' discussion focussed on speci c problems and issues. It is also worth mentioning the event's venue. Not only is Targi Kielce's infrastructure modern and pleasing to the eye, this is also functional. Food and beverage facilities, the parking lot and easy access are also to be credited. The specialist conference at the 2014 PLME The rst day of the Expo saw a specialist conference on the Private Label's role for trading and sales strategy. And the speakers list included, inter alia: Tomasz Krysiak - AC Nielsen, Andrzej Wojciechowicz - Advisor of the Business Consulting FMCG, Dorota Kałowska - Cobaltspark Company, Magdalena Stachura phd - Tesco, Ryszard Jaśkowski - Vice President of the National Auditing Union of Consumer Cooperative Społem, Ireneusz Cichoński - Intermarche Poland, Jacek Galinski - Kodak Poland, Maria Andrzej Faliński PhD - Director General of the Polish Trade and Distribution Organisation, Andrzej Gantner - Board Member and General Director of the Polish Federation of Food Industry, Maciej Ptaszyński - Director General of the Polish Chamber of Commerce and Jacek Piechota, former Minister of Economy and employment, the Chairman of the Polish- Ukrainian Chamber of Commerce. In the course of the meeting such issues were discussed: private labels in Poland's FMCG market cooperation between producers and retailers how to manage private label image in most effective way TESCO's supervision over its private label's quality white labels as part of the PSS Społem development strategy development prospects de ned as opportunities and threats how to take care of printed packaging high quality private label as a competitive instrument the role of private labels in building customer's loyalty ³asnych czerwca 2015 ycja Targów Producentów Marek W³asnych czerwca 2015 Register for the second PLME edition now! The private label conference arouse a keen interest among business insiders from the sales business sector. Kolejna edycja Targów Producentów Marek W³asn 3
4 4 PRIVATE Targi Kielce was the venue of Expo and Conference of Private Label Producers - Private Label Middle Europe. This has been Poland's rst trade expo of this kind. The Expo turned to a much desired event. Pr i v a t e l a b e l s g r o w i n popularity, also among companies which would like to manufacture such products. However high quality and low margins are necessary. According to the Kielce's private label expo organizers' calculations, as much as 30 percent of domestic commodities are sold as white labels. Contrary to commonplace opinions, white labels are much more than lowreputation products. In most cases the quality of commodities offered as retailers' white labels does not diverge from well-known equivalents - says Andrzej Mochoń PhD, Targi Kielce President of Board. PLME receives media publicity Invincible private labels Dziennik Gazeta Prawna daily - The list of exhibitors was comprised of over 100 companies from Germany, Austria, Italy, Ukraine, Lithuania, Belgium, Serbia, Hungary and Poland. PLME is one of Europe's few international business platform solely dedicated to the private label industry - a meeting place for the Old Continent's producers, wholesalers and major and most important retail chains. Owing to the fact that all private-label business sector's players are brought together in one venue, the PLME expo is the best place to put on display a whole array of products, establish a wide network of business contacts and relations as well as conclude pro table contacts - says Andrzej Mochoń PhD, Targi Kielce President of Board. The Kielce Exhibition and Congress Centre - the organiser of PLME has thus lled a market niche and perfectly addressed the private labels' market needs. - The Expo and the Conference brought together the wellknown companies and recognisable brands from home and abroad, among them, AC Nielsen, Alma, Bakalland, Contimax, Felix, Gold Drop, Inco, Intermarche, Kodak, Konspol, Quasar, Polanin, Społem, Tarczyński, Tesco, W ł o s z c z o w a a n d N o w e - t h e manufacturer of Pachnąca Szafa [Scented Wardrobe] assortment Rossmann network - adds President Mochoń. Private label products and services are typically those manufactured and provided at the request of large companies or retail chains; these products often provide a more economical alternative to well known domestic and international brands. However there are also white-label products ranked among premium-quality brands. The white-label based strategy is common for a number of business sectors such as food industry, cosmetics, online- shopping, pet-products, household and packaging sector and cleaning agents. - The share of private label products is increasing in retail trade. Shelf presence of such products is a natural part a edycja Targów Producentów Marek W³asnych czerwca 2015 of commercial offer both in modern and traditional distribution channels; many networks nd them a very important part of their portfolio. Alongside the premium, b r a n d e d p r o d u c t s, w h i t e - l a b e l commodities will gain increased signi cance in the years to come. Therefore, it is very important for manufacturers, distributors and retailers to nd a place to broaden their knowledge, exchange experiences and establish new business contacts related to private label products. Events like the Targi Kielce's Exhibition and Conference for Private Label Producers seem to be a perfect place to develop this type of contacts - says Maciej Ptaszyński, CEO of the Polish Chamber of Commerce. - Market trends were clearly visible during the two days' Expo held in Kielce - recapitulates Andrzej Mochoń PhD, Targi Kielce President of Board. - The Kielce white label expo is a very interesting event. Although this has been Poland's rst expo of this kind, the number of exhibitors and visitors was higher than my expectations. The two days' exhibition was busy and intense; we had a number of very interesting Private label - more economical yet not inferior to the well-known ones Puls Biznesu Given the private label products' growing popularity, more and more companies want to commence a similar business line. - This solution may suit everyone, however to the appropriate scale. If a small-scale company wants to introduce a white label into a large retain chain, such a company will lose in competition with large suppliers. One also needs to have substantial monetary reserves as a higher turnover comes later - explains Maria Andrzej Faliński PhD. The Private Label Producers Exhibition is an apt response to the white labels' increasing popularity; this is an opportunity to meet retail chains' and producers' representatives. Poland's rst private label trade show is to be staged at the end of June. This will be one of Europe's few international business platform solely dedicated to the private label industry a meeting place for the Old Continent's producers, wholesalers and major and most important retail chains. This is a one-stop-shop for all those who are into this business sector; the event provides a great opportunity to put products on display, establish business contacts and relations and sign contracts - - encourages Andrzej Mochoń PhD. Source: Puls Biznesu, No. 56, Joanna Dobosiewicz, 21/03/2014. The next PLME edition June 2015 conversations with contractors from Poland, Hungary, Czech Republic, Italy and even Kuwait. I hope to see the talks become big and pro table contracts - says Ryszard Pizior, Director of Sales and Marketing at OSM Włoszczowa. PLME is a valuable idea - says Andrzej Byzdra, the owner of Carlo Bossi Perfumes; since the 90s not only has the company produced perfumes and toilet waters, but it has also been successful in putting its products on market in Russia, Iran, United Arab Emirates, China, Uzbekistan and other countries. - I'm glad that Targi Kielce has organized the private label trade show. There are not many meetings of this type in Central and Eastern Europe. Not only does the trade fair centre's infrastructure come as a really pleasant surprise, but also the Expo-centre related amenities such as the new direct access roads which lead to the centre right off the Kielce ring-road from Krakow, Warsaw and Lodz directions. Source: Dziennik Gazeta Prawna daily, No. 122, Karol Dominowski, Meetings of cooperating parties are an integral part of the Kielce's PLME exhibition Kolejna edycja Targów Producentów Marek W Kolejna e
5 The PLME success lies in effective promotion PLME JUNE 2015 Najwa niejszej advertisements and articles dzia³ania in business-sector promocyjne media, and among them in OOH Magazine, banner campaigns Najwa niejszej podjête na rzecz Najwa niejszej advertisements and articles Handel w Praktyce, in industry-related portals, dzia³ania promocyjne 1. Edycji Targów Producentów dzia³ania promocyjne in Polish nation-wide media, Magazyn Spo ywczy, including podjête na rzecz Marek W³asnych: podjête na rzecz including Puls Biznesu, 1. Edycji Targów Producentów Poradnik Handlowca, 1. Edycji Targów Producentów Gazeta Wyborcza, Marek W³asnych: Marek W³asnych: Dziennik Gazeta Prawna, Najwa niejszej information Najwa niejszej newsletters distributed dzia³ania distributed promocyjne with the dzia³ania among subscribers promocyjne The most important use of over 50 podjête na rzecz of the largest podjête na rzecz PLME private-label-sector communication tools 1. Edycji Targów Producentów business-sector related institutions' 1. Edycji Targów portals, including Producentów of the 1st Private Label Marek and associations' W³asnych: databases Marek W³asnych: Producers Exhibition: Private labels for your well-being "The poor like low prices, and the rich love them." - a popular saying has often been quoted by private label market analysts; it serves as a perfect illustration of private labels' success in Poland. Year in year out, private labels have become much more than price competitors to more expensive, branded products. And although Polish consumers still nd the price an important issue, they are more inclined to appreciate improving quality, innovativeness and health-promoting nature of private label products. These questions were also discussed at the conference which complemented the Targi Kielce's Private Label Producers Expo. More than price - A wisely designed white-label policy goes beyond low prices as its priority. There is a multitude of failure examples; cheap and at the same poor-quality products have vanished from the market as quickly as they had appeared. Quality available at an affordable price has become a necessity - this is Andrzej Wojciechowicz's assessment of the Polish private label market. Wojciechowicz is FMCG Bussines Consulting advisor; he has been invited to be a member of the Programme Board of the Private Label Producers Exhibition - the rst Poland's expo of this kind held in June 2014 in Targi Kielce. - Production regime, good and often natural ingredients, prede ned and restrictive production conditions; large corporations have introduced these measures with regards to their own white labels. This shows there are many more incentives for the client than a low price. Numerous private labels follow the new consumer trend - well-being and health. One trend which has been set out for private labels - the quality, has started to coexist the other one - health and wellbeing. This trend is most clearly visible in the case of food products - adds the expert. Poles like "eco" and "bio" The new private-label trend has been clearly marked on the aspirations horizon - the health-promoting craze seems to be very much in line with Poles' expectations and changing lifestyle. ³asnych czerwca 2015 dycja Targów Producentów Marek W³asnych czerwca Private label development which follows the health-promoting trend is the result of the Poles' perception of their own health - comments Maciej Ptaszyński, CEO of the Polish Chamber of Commerce and a member of the Programme Board of the Kielce white label exhibition. - Private label manufacturers have recognized the market niche for their products and have thus demonstrated a good market intuition, attention for the customer and product quality - adds Maciej Ptaszyński. - Private label products market has willingly reached for the "adjectivedescribed" products - ecological, bio, traditional, regional - Maria Andrzej Faliński PhD - Director General of the Polish Trade and Distribution Organisation presents the expert's view on the market. - By investing in quality and added, cultural values, trading companies somehow boost these "adjective-described" products' economies of scale and equip them with sales support instruments - i.e. promotion, education, advertisement, etc. Regional companies, nay - local rms will reach for white label Register for the second PLME edition now! Kolejna edycja Targów Producentów Marek W³as products. This will unleash a further market enhancement process of "adjectivedescribed" products. And each product conveys the message, explicit or implicit, which refers to nature, ecology, the healthy old world - says Andrzej Maria Faliński Regardless whether Polish white labels will follow the "eco" or "bio" path, this will always be veri ed by the market and consumers. - Studies show that as much as 70 percent of shopping is based on purchase impulse. For a long time in Poland such an impulse will be primarily driven by the price - says Andrzej Wojciechowicz. - I think that within 2 or 3 years' time the private labels market will advance to exceed the per cent market share in retail chains. However we need to remember that the rest of the market will be ready to explore; thus the outlook for white label products is really great - adds Andrzej Wojciechowicz Katarzyna Kulińska 5
6 PRIVATE According to experts' opinion What are the Polish market's prospects for private labels? Against this backdrop, what is the Kielce's private label expo's position? We sought the opinion of experts and market analysts - the members of the Program Council of the Targi Kielce's 1st Private Label Middle Europe Expo Here is what they said: Maciej Ptaszyñski Director-General of the Polish Chamber of Commerce - Private labels in Poland still demonstrate growth potentials. They gain the momentum and increase the turnover share in retail chains. This trend is likely to continue; the numbers speak for themselves. And it does not matter whether the market will exceed the 50 percent level as this is the case in Switzerland and Spain. It is more signi cant to develop consumers' white label awareness. Speaking about Poland's private label market's prospects we need to remember that more and more Poles grasp the idea of white labels. This dawning awareness of the general public is of pivotal importance for white label development. If, owing to product quality guarantee and other advantages, private labels manage to build the customer's loyalty, they may become instrumental for creating retail chains' competitive advantage. This can be attained through uniqueness private labels offer. This is one of the reasons why there has been a great demand for a private label expo held in Poland. Private Label Middle Europe 2014 was held in Targi Kielce; one of Europe's leading exhibition centres. This has also contributed to making the trade show a prestigious event; this has also guaranteed the right atmosphere to raise important and interesting questions for private label manufacturers as well as to pave the way for white labels promotion and to hold a debate on the development directions. Maria Andrzej Faliñski PhD Director-General of the Office of the Polish Trade and Distribution Organisation - Poland is unique compared to other European markets. Poland has become a highly competitive market and where all retail formats have been modernized. Annihilation of small shops (contrary to gloomy prophecies) has not taken place, in spite of large-format retail chains development. Small-size retailers have found their way in the bullish market. This background has created the market environment for private label evolution. This is a rapid-pace evolution in quantitative sense (for example white label account for one third of the food market) qualitative sense (white label represent a dozen or so percent in the economy segment) and technological sense. Private labels are market and cultural phenomenon; it would be an extraordinary situation not to see an event solely dedicated to white labels. The trade shows' launch was a success and the expo stands the chance to develop. However we still need several years before it brings together thousands of exhibitors and visitors - potential business partners. In my opinion the private label market will grow strong. This does not mean that the market will reach Switzerland's quantitative indicators (53 percent). Poland's market will rather reinforce its quality volumes, will become mature with respect to technology and packaging aesthetics. These trends will be enhanced by trade shows. Poland's food market OTHER BRANDS PRIVATE In the food sector, private label's share is about 30% - says Maria Andrzej Faliński PhD Dorota Ka³owska the Polish Chamber of Commerce expert who specialises, inter alia, in private label management, the PIH expert. - Poland sees Europe's most dynamic development of private labels, we need to make a wise use of this phenomenon. Especially if we consider that fact that Polish consumers present a more positive attitude towards white labels. Retail chains in order to develop have already started to seek more demanding customers; quality of products offered under the white-label umbrella has been improving. A vast majority of products sold as the retailer's brand does not fall behind branded consumer goods when it comes to quality; in many instances white labels offer a better quality than the particular category's average. More and more "premium" brands will be put on the market as a natural consequence of its development. In Poland this process has already started. Well designed and multi-directional development strategies are required for such a rapidly-growing private-label market. Some retail chains make better arrangements before a new product group or an individual commodity is put on shelf; retailers are more conscious when it comes to marketing, starting from the way the product looks, packaging quality, through product exposure, communication with the consumer, advertisements, and many other issues. Those who neglect strategic work on the white label's image will have pro tability problems, they may even nd it dif cult to keep it up in the market in a few years' time. A dynamic private label market needs a modern trade show designed to strengthen and enhance the private label position, an expo designed as a platform for interesting initiatives, conferences and ideas exchange. The Private Label Middle Europe Expo's début has been the rst step in the right direction. Andrzej Wojciechowicz Advisor of the Business Consulting FMCG - Poland boasts a strong internal market with about 80 per cent of domestic production, only 20 percent account for import. Therefore the private label market stands a chance to intensify its development. There is yet another important point - more trading companies, with smaller potentials than large corporations ought to create private labels of their own. This should be done by creation of purchasing hubs. Such initiatives have already been observed in our market. The future belongs to nationwide or even regional producers who are willing to produce white label products. Against the market background, various innovations which enhance the product quality, such as the product recipe, composition, functionality and packaging aesthetics will have to become white labels' distinctive feature. The private label trade show staged in Targi Kielce; the expo centre right in the heart of the country, is a very good idea. Western countries have already launched European-scale projects of this kind. The Polish market's potential is large. Expo meetings and conferences enhance the market's development. In the future we need to open up to foreign white label manufacturers from e.g. Germany, the Czech Republic, Slovakia, Denmark and the Netherlands. On the other hand foreign retailers will have a chance to become familiar with Polish manufacturers who are ready and open for white label production. Ireneusz Cichoñski Intermarche Polska a edycja Targów Producentów Marek W³asnych czerwca Especially in the recent years, private labels have been growing more rapidly compared to the whole market. This year alone private label sales volumes have increased by 14.5 percent, while the overall market has gained only 2.5 percent with regards to commodities. This trend will certainly be maintained in the consecutive years. There is an unavoidable question concerning the market saturation. Western markets' predominant features are: large size, regional markets' signi cance and, above all, a diversity of formats (smaller formats in particular). Does Poland's market stand the chance to reach 50 percent private label saturation, as it is the case of Spain or Switzerland? If we followed the western markets' footsteps by adopting the analogous development model - this is possible. White label market saturation will be growing as long and as intensely as the consumer's private label awareness increases. A correlation of expertise, demand for particular goods and the crisis' aftermath (the rational economisation effect) may lead to a greater consumer's interest shift towards white label products. In Poland however The next PLME edition June 2015 it will take several years. Kolejna edycja Targów Producentów Marek W Kolejna ed The rst PLME edition has been a challenge. I am glad we follow the example of other countries and hold trade fairs at home. This unites the whole market. The ideal solution would be to expand the future events' scope to include a discussion panel or presentations of people who deal with private labels on day-today basis. Speakers would have to represent both suppliers and retailers.
7 PLME JUNE 2015 Targi Kielce Professional, focussed on exhibitors and visitors Targi Kielce trade fair and expo centre is ranked second in Central and Eastern Europe. The Kielce exhibition centre enjoys almost 30% of Poland's trade fair and expo market. Targi Kielce offers 2 90,000 m of exhibition grounds including 36,000 of indoor space in the 7, fully equipped and cutting-edge exhibition halls. Targi Kielce - annual facts and gures - 217,000 visitors from almost 60 countries, 2 6,000 exhibitors as well as 175,000 m of the exhibition space leased. Targi Kielce started its business operations in The rst trade fair staged in the Kielce expo centre was the International Defence Industry Exhibition which has now gained an international recognition. - In the 90's Kielce was a venue for just a few exhibitions a year - today Targi Kielce is the stage for over 70 trade shows and the calendar of events is systematically expanded. We are also the organiser of almost 700 conferences and other annual events - says Andrzej Mochoń PhD, Targi Kielce President of Board. Back in 2002 the company's market share accounted only for 9.5%, in 2006 it was 19% and in %. Targi Kielce is ranked second among all Central and Eastern Europe's exhibition and congress centres as well as one of the two Poland's leaders of the trade fair market. - The success of the expo centre's is mainly attributed to the professionalism of its personnel. Not only is the team open to new challenges; they also assume truly creative approaches when challenges arise. We do not intend to rest on laurels. We have expanded and complemented our offer; in August 2013 the brand new Congress Centre for 1,000 people was made available for our guests; in autumn the west-side entry terminal and a multi-storey car park for half a thousand vehicles also became operational. Henry Ford - a man of success once said - "Companies whose growth is based on development will never perish". We have made this our motto - adds President Andrzej Mochoń PhD. Owing to these investments, not only has Targi Kielce developed from a B2B exhibition organiser to become a trade fair and conference centre. With these new facilities we have been aided in our attempts to bring new guest into Kielce. It needs to be highlighted that Targi Kielce's infrastructure has been developed to be wheel-chair user friendly. The area around Targi Kielce has changed beyond recognition. There are e.g. brand new roads. With the new and modernized road infrastructure Targi Kielce offers an easy and collision-free access right from the Kielce's ring-road - from Warsaw, Krakow and Lodz. - Now we boast the most comfortable access among all Central and Eastern Europe's exhibitions centers - says Andrzej Mochoń PhD - Targi Kielce CEO. Dania LOCATION GPS coordinates: 50 53' 56,47'' N 20 35' 20,57'' E 7h Berlin Germany Poland Poznan 4h Warsaw Lodz 2,5h 2h LithuaniaVilnius 8h Minsk 8h KIELCE 7h Krakow Prague 2h 1,5h Katowice Czech Republic Slovakia 6h 6h Bratislava Vienna 8h Austria Budapest Hungary ³asnych czerwca 2015 ycja Targów Producentów Marek W³asnych czerwca 2015 Lublin 2,5h TARGI KIELCE: Belarus Ukraine Kiev 10h Register for the second PLME edition now! Central and Eastern Europe's second largest exhibition centre 7 exhibition halls 19 multifunctional conference rooms square metres of exhibition space outdoor exhibition area and a testing ground for dynamic shows 2,400 parking spaces wheel-chair user friendly facilities 2013 over 70 exhibitions every years over 700 congresses, conferences and training sessions over 6,000 exhibitors over 210,000 visitors more than 160 official delegations from all corners 2013 of the world Road trip time to Kielce from selected cities Kolejna edycja Targów Producentów Marek W³asn 7
8 PRIVATE SECOND EDITION! EXHIBITION AND CONFERENCE FOR PRIVATE LABEL PRODUCERS JUNE 2015 Join the leaders! PLME EXPO IS WORTH JOINING Exhibitors can widen marketing and trading networks and thus increase surplus levels Exhibitors can prosper for new trade partners - this is the chance to establish long-term business cooperation Expo participants have a perfect occasion to launch a whole array of new products and gain an instant feedback from trade fair visitors. PRODUCT AND SERVICE CATEGORIES: Food products and beverages Health and beauty products Cleaning agents and household chemical products Hygienic products Natural and organic produce and products Packaging, design Do It Yourself tools and accessories Clothes and footwear Stationery and office products Plastics Products and services for brand design marketing and advertisement Home and kitchenware Pet food and supplies Baby and child care products and accessories Other products categories Non-Food Section Contact us and ask about special prices for 2015 edition! PROFILES OF VISITORS International retail chains Hypermarkets Supermarkets Shopping malls Warehouses, distributors Airlines Producers Private label owners Fast-food chains State and governmental institutions and organisations Retail stores Grocery chains Importers and Exporters Hotel and restaurant chains Catering companies CONTACT: TARGI KIELCE SA 1 Zakładowa Street Kielce Robert T. Frąk Telephone: fax Katarzyna Magdziarz Telephone: fax