We have developed an industry leading Final Expense lead solution with Lead Concepts that includes discounted pricing and multiple lead types.

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1 LEAD PROGRAM OVERVIEW With Discounted Prices! We have developed an industry leading Final Expense lead solution with Lead Concepts that includes discounted pricing and multiple lead types. REGULAR PRICE: $465 PER 1,000 MAILERS YOUR PRICE: $385 $395 PER 1,000 MAILERS That s $70 $80 off per 1000, just for working with Legacy Safeguard! Information Concerning: NEW 201X Benefit Update FOR <<STATE>> CITIZENS PRSRT STDONLY To Open This Side - Slide Finger Under This Edge NEW 201X This is BENEFIT a personal UPDATE announcement to all <<State>> citizens age PERMIT 170 FOR <<STATE>> CITIZENS You may now apply for a NEW state-regulated life insurance program to pay Final Expenses for just pennies a day, REGARDLESS OF YOUR MEDICAL CONDITION, EVEN IF YOU VE BEEN TURNED DOWN BEFORE. Return this card today and you will receive the latest information on how this Special Program will pay 100% of all funeral expenses not paid by government funds, up to $25,000 (TAX FREE), for each <<State>> citizen covered. It is VERY IMPORTANT THAT YOU KNOW all the benefits available to you. To receive complete NO-COST information on this newly-approved plan DESIGNED FOR ALL <<STATE>> CITIZENS, return this postage-paid card TODAY. IMPORTANT DOCUMENT ENCLOSED NEW SUPPLEMENTAL INSURANCE BENEFITS FOR <<STATE>> CITIZENS OPEN IMMEDIATELY - DO NOT DELAY TO SEE IF YOU QUALIFY, MAIL THIS POSTAGE CARD TODAY TO RECEIVE THIS VITAL INFORMATION...REQUESTS WILL BE PROCESSED IN THE ORDER RECEIVED. IMPORTANT - <<STATE>> CITIZENS MAY ALSO RECEIVE A FREE MEMORIAL GUIDE BY RETURNING THIS POSTAGE- CARD. IMPORTANT - FOR <<STATE>> CITIZENS 201X BENEFIT UPDATE All <<State>> citizens may apply for this NEW program regardless of their medical condition. Don t Delay: Request will be processed in the order received. Please Return Today! IMPORTANT: DO NOT ENLARGE, REDUCE OR MOVE the FIM and POSTNET barcodes. They are only valid as printed! Special care must be taken to ensure FIM and POSTNET barcode are actual size AND placed properly on the mail piece to meet both USPS regulations and automation compatibility standards. YES! Please see that I receive the information on the NEW state regulated life insurance program designed for ALL <<State>> Citizens 50-85, including the NO-COST MEMORIAL GUIDE. BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO OWASSO OK POSTAGE WILL BE BY ADDRESSEE Name: NO POSTAGE NECESSARY IF MAILED IN THE Phone( ) UNITED STATES Spouse s Name: SEND REQUEST TO: PO BOX 1170 OWASSO OK Age: Husband: Wife: (Note!) Area code & phone number to insure proper information routing. DISCOUNT CODE: Legacy Safeguard Artwork for User Defined (3.5" x 8.5") Layout: sample BRM Env with IMB.lyt March 21, 2012 Produced by DAZzle Designer, Version (c) , Endicia, U.S. Postal Service, Serial # B1X-T-1Q TARGET BY: Exact Age ZIP Code Estimated Income County and more! design print ship CALL TODAY TO GET STARTED Leads Provided and Mailed by: Lead Concepts, Inc. / 1060 Texan East Northwest Trail./ Grapevine, Hwy. / Grapevine, TX TX

2 design print ship DIRECT MAIL ORDER FORM Discount Code: Legacy Safeguard REP: REP: Peter Steve Higham, Weir, NAME DATE / / ADDRESS PHONE ( ) CITY/STATE/ZIP FAX # ( ) ADDRESS Lead Concepts Mailer Code: (This is the code at the bottom of the mail piece) Number of pieces to mail: Demographic Selection: Age range Estimated Income Other If you are not sure what demographics to choose, check this box and we will select the recommended demographics for you. If you ran your own counts online, please write in the Query # here: Date the Query was ran: / / Geographic selection: List zip codes in order of preference. List as many as possible incase of conflicts or shortages Mailing Cost: To calculate the cost of your mailing, multiply the quantity to be mailed by the cost per thousand price. Quantity Ordered X Cost Per Thousand Mailing X = Mailing Cost Sub Total Duplicate List X $30.00 = Duplicate List Sub Total (Optional) If ordering a duplicate list please indicate the output requested Galley (paper - $10.00 S&H ) Disk ($10.00 S&H) (No S&H cost) p/s labels (add $10.00 per M + $10.00 S&H) = (S&H) Shipping (Add shipping cost only when ordering duplicate lists). 3x5 Cards (add $15.00 per M to dup. List + $15.00 S&H) Send or Fax Completed Form to: Lead Concepts, Inc. / 1060 East Texan Northwest Trail./ Grapevine, Hwy. / Grapevine, TX TX / Fax (800) / Fax (800) If using Credit Card: American Express Visa MasterCard Discover Diners Card # Card Holder Name: Expiration Date Security Code Signature Billing Address on Card if other than above: LEAD CONCEPTS, INC Local Fax Run your counts online at:

3 SENIOR INFORMATION UPDATE Dear Citizen, We are pleased to announce a Senior Final Expense Program to help pay what the government does not pay for your funeral expense. At present the government pays $255. This Senior Plan will pay 100% of all funeral expenses not paid by government funds, up to $15,000 for each Senior Citizen covered. To see if you qualify, mail this postage paid card, you will not be charged for this information! This is a "FREE" Service to you. Name: Date of Birth / / Phone:( ) Spouse's Name: Date of Birth / / Not affiliated with or endorsed by the Social Security administration. B-10-10

4 BENEFIT INFORMATION UPDATE BENEFIT INFORMATION UPDATE PLEASE ACKNOWLEDGE BY: PLEASE ACKNOWLEDGE BY: FIRST CLASS MAIL FIRST CLASS MAIL FIRST CLASS PRESORT FIRST CLASS PRESORT PERMIT 170 PERMIT 170 Detach Here and Mail Today or For Privacy Fold Card Detach and Here Tape and With Mail Return Today Address or Facing Out. For Privacy Fold Card and Tape With Return Address Facing Out. IMPORTANT BENEFITS UPDATE (Ages 35 to 85) We are pleased IMPORTANT to announce an BENEFITS important Benefits UPDATE Program to help (Ages pay 35 what to the 85) government does We are not pleased pay for to announce your funeral an important expense, Benefits which Program average to $8,000-$15,000. help pay what the At government present the government does not pay pays for $255. your This funeral Benefit expense, Plan will which pay average 100% of $8,000-$15,000. all funeral expenses At present not paid the by government pays funds, $255. up to This $35,000 Benefit for Plan each will person pay covered. 100% of Your all funeral benefits expenses do not not have paid to by be used government for final funds, expenses. up to Most $35,000 health for conditions each person are covered. acceptable Your including benefits diabetes do not have and to heart be problems. used for final To see expenses. if you qualify, Most health mail conditions this postage are paid acceptable card. You including will not diabetes charged and for heart this problems. information! To see if you qualify, mail this postage paid card. You will not be charged for this information! Name: Date of Birth: / / Name: Date of Birth: / / Spouse s Name: Date of Birth: / / Spouse s Name: Date of Birth: / / Phone:( ) Phone:( ) B12-FD B12-FD2-3516

5 NEW 201X Benefit Update FOR <<STATE>> CITIZENS ONLY This is a personal announcement to all <<State>> citizens age You may now apply for a NEW state-regulated life insurance program to pay Final Expenses for just pennies a day, REGARDLESS OF YOUR MEDICAL CONDITION, EVEN IF YOU VE BEEN TURNED DOWN BEFORE. Return this card today and you will receive the latest information on how this Special Program will pay 100% of all funeral expenses not paid by government funds, up to $25,000 (TAX FREE), for each <<State>> citizen covered. It is VERY IMPORTANT THAT YOU KNOW all the benefits available to you. To receive complete NO-COST information on this newly-approved plan DESIGNED FOR ALL <<STATE>> CITIZENS, return this postage-paid card TODAY. TO SEE IF YOU QUALIFY, MAIL THIS POSTAGE CARD TODAY TO RECEIVE THIS VITAL INFORMATION...REQUESTS WILL BE PROCESSED IN THE ORDER RECEIVED. IMPORTANT - <<STATE>> CITIZENS MAY ALSO RECEIVE A FREE MEMORIAL GUIDE BY RETURNING THIS POSTAGE- CARD. All <<State>> citizens may apply for this NEW program regardless of their medical condition. YES! Please see that I receive the information on the NEW state regulated life insurance program designed for ALL <<State>> Citizens 50-85, including the NO-COST MEMORIAL GUIDE. Name: Phone( ) Spouse s Name: Age: Husband: Wife: (Note!) Area code & phone number to insure proper information routing. B1X-T-1Q

6 Information Concerning: To Open This Side - Slide Finger Under This Edge NEW 201X BENEFIT UPDATE FOR <<STATE>> CITIZENS PRSRT STD PERMIT 170 IMPORTANT DOCUMENT ENCLOSED NEW SUPPLEMENTAL INSURANCE BENEFITS FOR <<STATE>> CITIZENS OPEN IMMEDIATELY - DO NOT DELAY IMPORTANT - FOR <<STATE>> CITIZENS 201X BENEFIT UPDATE Don t Delay: Request will be processed in the order received. Please Return Today! IMPORTANT: DO NOT ENLARGE, REDUCE OR MOVE the FIM and POSTNET barcodes. They are only valid as printed! Special care must be taken to ensure FIM and POSTNET barcode are actual size AND placed properly on the mail piece to meet both USPS regulations and automation compatibility standards. BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO OWASSO OK NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES POSTAGE WILL BE BY ADDRESSEE SEND REQUEST TO: PO BOX 1170 OWASSO OK

7 Mutual of Omaha Insurance Company USADATA has stamp of approval from Mutual of Omaha As a producer, obtaining quality prospecting lists at a reasonable cost is important to you. At Mutual of Omaha, we understand! That s why we ve contracted with USADATA, a respectable list generation vendor. USADATA are experts in delivering targeted sales lists to bring a new, easy-to-use platform for our producers prospecting needs. USADATA has been named to the Inc.500 Fastest Growing Private Companies. Key Benefits All lists are pre-scrubbed against the FTC and State Attorney General Do Not Call Registries and the DMA s Do Not Mail file Low pricing (under $.035 per name for consumer leads) and low minimums ($50) Expert client support available by phone, , and live chat Lists delivered in minutes in both Excel and comma-delimited format Easy online ordering service or via a toll free number 90-day lock out of purchased names USADATA can help you find new customers profitably. Get started today! For more information, please visit or call M26871

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