Mailpiece Design With Pricing in Mind

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1 Mailpiece Design With Pricing in Mind Umass Amherst 6/15/11 Presented by: Charles Apicella Manager Mail and Distribution Services University of Massachusetts Amherst

2 2 Agenda Standardized addressing Machinable and nonmachinable Automation letters and flats Barcoding Evaluation tools Mail processing equipment

3 3 Standardized Addressing Format The HEART of any mailpiece is the delivery address

4 4 Standardized Addressing Format. PRESORTED STANDARD U.S.POSTAGE PAID VARTEC 1. NON-ADDRESS DATA #JAN CA#1508 LT INFORMATION or ATTN MR J BROWN 3. RECIPIENT Required CENTRAL LIBRARY 4. DELIVERY ADDRESS Required 3915 E CHAIN BRIDGE RD 5. CITY, STATE, ZIP CODE Required FAIRFAX VA

5 5 Postal Addressing Standards Best resource for comprehensive addressing information PUB 28 Available online at Postal Addressing Standards Publication 28 July 2008 Next, you ll need to make some design decisions about the mailpiece on which the address is placed.

6 Machinable Letters- the 1st level of discount (approx 6%) Complete delivery address May be prepared as cards, letters, folded self-mailers or booklets Booklets and folded selfmailers must be tabbed according to DMM specs Barcodes not required but presorting is required No nonmachinable characteristics 6

7 Nonmachinable Characteristics-Aspect Ratio PRESORTED FIRST CLASS POSTAGE PAID PERMIT NO. 23 NORMAN, OK PRESORTED FIRST CLASS POSTAGE PAID PERMIT NO. 23 NORMAN, OK MR JOHN CORREY 111 MAIN ST CITY, STATE ZIP CODE Square Address parallel to shorter dimension Length divided by height must be at least 1.3 but not more than 2.5 7

8 8 Nonmachinable Characteristics WRONG stock- too thin Postcards- up to 4 ¼ x 6 Must be at least.007 inch thick Mailpieces over 4 ¼ inches high or 6 inches long Must be at least.009 inch

9 9 Nonmachinable Characteristics Pieces that are polywrapped, or have clasps, strings, or buttons or envelopes not made of paper Pieces that contain odd-shaped contents Pieces that are too rigid

10 10 Booklet vs. Folded Self Mailer What is the difference? Booklets must have a bound edge. Sheets that are fastened with at least two staples in the manufacturing fold (saddle stitched), perfect bound, glued, or joined by another binding method that produces an end where pages are attached together. Booklet covers generally must be made with a minimum paper basis weight of 60-pounds or equivalent Folded Self Mailers are formed of a single folded sheet, prepared from paper with a minimum basis weight of 28 pounds If formed of multiple folded sheets, the self-mailer must be prepared from paper with a minimum basis weight of 24 pounds

11 11 Nonmachinable Characteristics Folded Self Mailer A folded selfmailer that is not folded and tabbed according to DMM specifications is nonmachinable KOI FARM P.O. BOX 999 NORMAN OK STD PRSRTD U.S.POSTAGE PAID NORMAN, OK PERMIT NO. 353 FRANK FISHER 52 BOGGESS ST BUCKHANNON WV CORRECT Final FOLD

12 12 Folded self mailers

13 13 Nonmachinable Characteristics- Booklets Booklets that are not tabbed per DMM or spine at the top CHURCH OF NCED P.O. BOX 999 NCED OK ¼ OCCUPANT 52 BOGGESS ST BUCKHANNON WV NONPROFIT U.S.POSTAGE PAID NCED, OK PERMIT NO. 999 SPINE CHURCH OF NCED P.O. BOX 999 NCED OK SPINE OCCUPANT 52 BOGGESS ST BUCKHANNON WV NONPROFIT U.S.POSTAGE PAID NCED, OK PERMIT NO. 999 Machinable with tabs per DMM Nonmachinable regardless of tabs

14 14 Booklet regulations Booklet covers generally must be made with a minimum paper weight of 24 pound bond paper or equivalent and may vary by design. Booklets must be: For height, no more than 6 inches or less than 3.5 inches For length, be no more than 10.5 inches or less than 5 inches For thickness, be no more than.25 inches or less than.009 inches Not more than 3 ounces Within an aspect ratio of 1.3 to 2.5 Oblong booklet with the spine on the leading edge must be sealed with two tabs on top positioned no more than 1 inch in from each side and one tab along the training edge no lower than the middle of the edge Oblong booklet with the spine on the trailing edge would not be considered machinable Booklets that weigh 3 ounces are more successfully processed when the final trim size is reduced to 9 inches in length Max dimensions 6 x 10.5 x.25 Cover stock 16, 24 or 28 lb for pieces over 9 inches Encourage the use of paper 10 lbs over min. for best performance

15 15 Booklets

16 16

17 17 Nonmachinable Characteristics Summarize Postage rates for letters with nonmachinable characteristics are affected as follows: First-Class Mail 3.3 ounces or less pays Nonmachinable Surcharge of.20 ea. piece Standard Mail letters 3.3 ounces or less charged Nonmachinable Price almost triple the postage amt.

18 18 Automation Letters- the max. discount (approx. 11%) Automation mail is machinable mail prepared to strict specifications and is barcoded and presorted properly Automation letters must meet standards for flexibility

19 19 Automation Letters Paper Stock Mail Designers INC Mail Designers INC

20 20 Automation Letters Print Contrast National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC

21 21 Automation Letters Print Reflectance National Postal Forum 810 Mount Vernon PL NW Washington DC National Postal Forum 810 Mount Vernon PL NW Washington DC

22 22 Automation Letters Barcoding

23 23 FLATS ADDRESSING REQUIREMENTS Bound edge Bound edge Bound edge

24 24 FLATS ADDRESSING REQUIREMENTS

25 25 Automation Flats Flexibility Uniform Thickness Rectangular Deflection Size Standards

26 26 Enclosures Enclosures in a mailing must meet automation requirements for the carrier piece to qualify for automation discounts Courtesy Reply Business Reply

27 27 Flexibility Test - part 1

28 28 Deflection Test An automation flat-size mailpiece must meet maximum deflection standards For pieces 10 inches or longer: 1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece 5 inches off the surface. Turn the piece around and repeat the process. 2. The piece is automationcompatible if it does not droop more than 4 inches vertically.

29 29 Quality Mailpiece Design $aves Dollars and Makes $ense Next, let s look at some of the tools available to assist you with your designs.

30 30 Templates

31 31 Automation machinery MERLIN

32 32 Mail Processing Equipment Automation processing is very efficient 1 - AFCS 2 - MLOCR 3 - DBCS 4 - DPBCS

33 33 Mail Processing Equipment Manual Manual 1 - AFCS RBCS 2 - MLOCR LMLM Manual 3 - DBCS 4 - DPBCS

34 34

35 35 Mailpiece Design with Pricing in Mind Save money with quality mailpiece design Save time with the advantages of automated processing

36 36

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