Direct Mail. Telemarketer Leads. Television Leads (Only Available Statewide).

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1 LEAD PROGRAM OVERVIEW We have developed an industry leading Final Expense Lead solution which provides our contracted agents a variety of lead types at discounted prices. Direct Mail Regular Price $475 Per 1,000 Mailers YOUR PRICE: $420 Per 1,000 Piece Mailers That s $55 off per 1,000, just for working with Chelsea Insurance Group! Telemarketer Leads Regular Price $25 Per Lead YOUR PRICE: $19.00 Per Lead That s $6 off per Lead or 24% just for being on the Great Lead Program! Television Leads (Only Available Statewide). Regular Price $25 Per Lead YOUR PRICE: $16.50 Per Lead That s $8.50 off per Lead or 34% just for working with Chelsea Insurance Group! Call Today To Get Started

2 Direct Mail LEAD PROGRAM OVERVIEW We have developed an industry leading Final Expense Lead solution which includes discounted pricing for our contracted agents and multiple lead types. Direct Mail Regular Price $475 Per 1,000 Mailers YOUR PRICE: $420 Per 1,000 Piece Mailers That s $55 off per 1,000, just for working with Chelsea Insurance Group! We offer you 3 different mailer options. Target By: Exact Age Zip Code Estimated Income County and more! Lead orders are processed the same day they are received and the mail drop typically gets mailed within 2 days! Average turnaround time is 2-3 weeks before you start receiving leads. All areas have very different response rates. Call Today To Get Started

3 Direct Mail Lead Order Form Discount Code Chelsea Insurance Group Name Address City/State/Zip Date Phone Fax Mailer Code (This is the code at bottom of Mail Piece) Number of Pieces to Mail Leave the next sections blank and we will choose for you. Demographic Selection Age Range Estimated Income Range Other Geographic Selection, List preferred Zip codes here in the order you want them Mailing Cost #to be mailed x $.042 = $ Minimum Order 1,000 Mailers Send Completed Form To or to matt@chelseainsurancegroup.com Credit Card # Expiration Date Security Code Card Holder name Signature Billing Address is different from above

4 Telemarketer LEAD OVERVIEW Telemarketer Leads Regular Price $25 Per Lead YOUR PRICE: $19 Per Lead That s $6 off per Lead or 24% just for being on the Great Lead Program! Our Telemarketer Leads These are all generated in house by our United States based call centers. Our telemarketers cold call into your geographical areas to people years old with low to middle income levels. They find the ones who are interested in receiving a quote for burial insurance from a local agent. Once they find someone who is somewhat interested they ask a series of questions to ensure the quality of the lead. These calls then are reviewed by our quality control staff and sent to you within a few hours of being generated. These leads are all: Bank Account Confirmed Interested in you providing a quote Exclusive to you! Call Today To Get Started

5 Telemarketer Lead Order Form Discount Code Chelsea Insurance Group Name Address City/State/Zip Date Phone Fax Telemarketer Leads Ordering Minimum is 20 Geographic Selection, List preferred Counties Here: To remove specific zip codes place the zip codes you do not want here Lead Order Cost # Leads Ordering x $ = $ Total to be charged to card Send Completed Form To or to matt@chelseainsurancegroup.com Credit Card # Expiration Date Security Code Card Holder name Signature Billing Address is different from above

6 TV Lead Program OVERVIEW Television Leads (Only Available Statewide). Regular Price $25 Per Lead YOUR PRICE: $16.50 Per Lead That s $8.50 off per Lead or 34% just for working with Chelsea Insurance Group! How we generate them Our television Leads are generated by offering free Patient Assistance Programs for people taking medications, when these people call in to get their free information an automated system asks them a series of questions, one of which is Are you interested in obtaining an insurance quote to help cover the cost of your funeral and final expenses? If they respond yes, they hear another message stating these plans cost on average $1 per day and if they are still interested they are asked to press one on their telephone. These leads are sent out to you within 24 hours of the person responding to the television commercial. Lead orders must be in by Tuesday and the leads will be generated the following week. Each lead is ed to you individually and you have access to them in our CRM system as well. Call Today To Get Started

7 Television Lead Order Form Discount Code Chelsea Insurance Group Name Address City/State/Zip Date Phone Fax Television Leads Ordering Minimum is 50 Geographic Selection, List preferred States Here: Minimum 8 Television Leads are only available to be ordered by state, no other choices are available. Lead Order Cost (Minimum Order 50) # Leads Ordering x $ = $ Total to be charged to card Send Completed Form To or to matt@chelseainsurancegroup.com Credit Card # Expiration Date Security Code Card Holder name Signature Billing Address if different from above

8 SENIOR INFORMATION UPDATE Dear Citizen, We are pleased to announce a Senior Final Expense Program to help pay what the government does not pay for your funeral expense. At present the government pays $255. This Senior Plan will pay 100% of all funeral expenses not paid by government funds, up to $15,000 for each Senior Citizen covered. To see if you qualify, mail this postage paid card, you will not be charged for this information! This is a "FREE" Service to you. Name: John Smith 1060 Texan Trail Grapevine, TX Date of Birth / / Phone:( ) Spouse's Name: Date of Birth / / Not affiliated with or endorsed by the Social Security administration. B-10-10

9 BENEFIT INFORMATION UPDATE BENEFIT INFORMATION UPDATE PLEASE ACKNOWLEDGE BY: PLEASE ACKNOWLEDGE BY: STD PRSRT US STD POSTAGE PRSRT US POSTAGE PAID PERMIT PAID 170 PERMIT John Smith 1060 Texan Trail Grapevine, TX Detach Here and Mail Today or For Privacy Fold Card Detach and Here Tape and With Mail Return Today Address or Facing Out. For Privacy Fold Card and Tape With Return Address Facing Out. IMPORTANT BENEFITS UPDATE IMPORTANT BENEFITS UPDATE We are pleased to announce an important Benefits Program to help pay what the government We does are not pleased pay for to announce your funeral an important expense, Benefits which Program average to $8,000-$15,000. help pay what the At government present the does government not pay pays for $255. your This funeral Benefit expense, Plan will which pay average 100% of $8,000-$15,000. all funeral expenses At not present paid the by government pays funds, $255. up to This $35,000 Benefit for Plan each will person pay covered. 100% of Your all funeral benefits expenses do not not have paid to by be government used for final funds, expenses. up to Most $35,000 health for conditions each person are covered. acceptable Your including benefits diabetes do not have and to heart be used problems. for final To see expenses. if you qualify, Most health mail conditions this postage are paid acceptable card. You including will not diabetes charged and for heart this problems. information! To see if you qualify, mail this postage paid card. You will not be charged for this information! Name: Date of Birth: / / Name: Date of Birth: / / Spouse s Name: Date of Birth: / / Spouse s Name: Date of Birth: / / Phone:( ) Phone:( ) John Smith 1060 Texan Trail Grapevine, TX Not affiliated with or endorsed by any government agency. Not affiliated with or endorsed by any government agency. B12-DM B12-DM2-3516

10 PERSONAL BUSINESS MAIL POSTMASTER: If undeliverable as addressed please refer to section 159 of the official DMM 2013 FORM B13-DM2-18Q PRSRT STD US POSTAGE PAID PERMIT SDMI 2013 John Smith 1060 Texan Trail Grapevine, TX IMPORTANT DOCUMENT ENCLOSED NEW SUPPLEMENTAL INSURANCE BENEFITS FOR <<STATE>> CITIZENS OPEN IMMEDIATELY - DO NOT DELAY YES! Please see that I receive the information on the NEW state regulated life insurance program designed for ALL <<State>> Citizens 50-85, including the NO-COST MEMORIAL GUIDE. Name: Phone: ( ) Spouse s Name: John Smith 1060 Texan Trail Grapevine, TX Age: Husband: Wife: (Note!) Area code & phone number to insure proper information routing. Not affiliated with or endorsed by any government agency. B13-DM2-18Q

11 NEW Supplemental Benefit Update FOR <<STATE>> CITIZENS ONLY This is a personal announcement to all <<State>> citizens age You may now apply for a NEW state-regulated life insurance program to pay Final Expenses for just pennies a day, REGARDLESS OF YOUR MEDICAL CONDITION, EVEN IF YOU VE BEEN TURNED DOWN BEFORE. Return this card today and you will receive the latest information on how this Special Program will pay 100% of all funeral expenses not paid by government funds, up to $25,000 (TAX FREE), for each <<State>> citizen covered. It is VERY IMPORTANT THAT YOU KNOW all the benefits available to you. To receive complete NO-COST information on this newly-approved plan DESIGNED FOR ALL <<STATE>> CITIZENS, return this postage-paid card TODAY. IMPORTANT: DO NOT ENLARGE, REDUCE OR MOVE the FIM and POSTNET barcodes. They are only valid as p Special care must be taken to ensure FIM and POSTNET barcode are actual size AND placed properly on the mail to meet both USPS regulations and automation compatibility standards. IMPORTANT: DO NOT ENLARGE, REDUCE OR MOVE the FIM and POSTNET barcodes. They are only valid as p Special care must be taken to ensure FIM and POSTNET barcode are actual size AND placed properly on the mail TO SEE IF YOU QUALIFY, MAIL THIS POSTAGE PAID CARD TODAY TO RECEIVE THIS to meet both USPS regulations and automation compatibility standards. VITAL INFORMATION... REQUESTS WILL BE PROCESSED IN THE ORDER RECEIVED. All <<State>> citizens may apply for this NEW program regardless of their medical condition. NO POSTAGE NECESSARY IF MAILED NO IN POSTAGE THE UNITED NECESSARY STATES IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO OWASSO OK BUSINESS POSTAGE WILL BE REPLY PAID BY ADDRESSEE MAIL FIRST-CLASS MAIL PERMIT NO SEND REQUEST TO: PO BOX 1170 SEND OWASSO REQUEST OK TO: PO BOX 1170 OWASSO OK OWASSO OK POSTAGE WILL BE PAID BY ADDRESSEE