EE6453(PLDNP) - Standard. EE6453ED - Std Corp Ctr Eddie. EE6454A - Emblem Opt. EE6454AED - Eddie Emblem Opt

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1 EE6453(PLDNP) - Standard Name, Designation(s) ST Insurance Lic Overnight Carrier Delivery: 710 9th Street Des Moines, IA , City, ST / / @principal.com EE6453ED - Std Corp Ctr Eddie Name, Designation(s) ST Insurance Lic Overnight Carrier Delivery: 710 9th Street Des Moines, IA , City, ST / / @principal.com WE LL GIVE YOU AN EDGE EE6454A - Emblem Opt Principal Life Insurance Company Name, Desig, Desig, Desig Agent - ST Insurance Lic , City, ST / / / @address / EE6454AED - Eddie Emblem Opt Principal Life Insurance Company Name, Desig, Desig, Desig Agent - ST Insurance Lic , City, ST / / @address / WE LL GIVE YOU AN EDGE

2 EE6454AEDQR - Eddie Emblem Opt QR Code Name, Designations(s) - ST Insurance License ,, City, ST ZipCode / / @principal.com / WE LL GIVE YOU AN EDGE Scan this code for my contact information or visit Name.name EE Appointement Card Business Center Street, Suite 000, City, ST (000) / / / HAS AN APPOINTMENT ON Mon. Tues. Wed. Thurs. Fri. Sat. Date: at : AM / PM With: Location: PG Mrkt Rep / Wholesaler Name, Designation(s) ST Insurance Lic Dual Name Dropdown ** @principal.com, City, ST / @principal.com PG4337ED - Eddie Mrkt Rep / Wholesaler Name, Designation(s) ST Insurance Lic Dual Name Dropdown ** @principal.com, City, ST / @principal.com WE LL GIVE YOU AN EDGE

3 PG4337EDQR - Eddie Mrkt Rep / Wholesaler QR Code Dual Name Dropdown ** @principal.com Name, Designation(s) ST Insurance Lic , City, ST / @principal.com WE LL GIVE YOU AN EDGE Scan this code for my contact information or visit

4 CC314A - Cards w Notes - Emblem Opt. Principal Life Insurance Company Name, Designation(s) - ST Insurance Lic , City, ST / / / @principal.com NOTES Perforation Name, Designations(s) City, ST ZipCode

5 CC314AED - Eddie Cards w Notes - Emblem Opt. Principal Life Insurance Company Name, Designation(s) - ST Insurance Lic , City, ST / / / @principal.com WE LL GIVE YOU AN EDGE NOTES Perforation Perforation Name, Designations(s) City, ST ZipCode

6 EE9228-2nd Page BB Blank Stock

7 CC309A - Office 1st Page Principal Life Insurance Company Agency, Center or Office Name,, City, ST ZipCode USA / FAX / / Corporate Center: Des Moines, IA CC310A - Personalized Agent - 1st Page Name, Designation(s) License Number Lic Principal Life Insurance Company Agency, Center or Office Name,, City, ST ZipCode USA / FAX / / Corporate Center: Des Moines, IA Agency, Center or Office Name,, City, ST ZipCode USA / FAX / / Corporate Center: Des Moines, IA

8 VV #9 Utility - 3 7/8 x 8 7/8 Office Name 1 Office Name 2 Street, Suite 123 City, ST Zip RETURN SERVICE REQUESTED (Optional) VV #10-4 1/8 x 9 1/2 Left Window - 1 1/4 x 3 1/2 Office Name Office Name City, ST Window Size: 1 1/4 X 3 1/2 Window Position: 7/8 Left x 1/2 Bottom VV #10 Utility - 4 1/8 x 9 1/2 Optional Company/Office City, ST Zip RETURN SERVICE REQUESTED OPTIONAL

9 VV #11 Utility - 4 ½ x 10 3/8 Optional Agency/Center/Office City, State ZIP-+4 RETURN SERVICE REQUESTED VV #10 Companion - 4 1/8 x 9 1/2 Company City, ST RETURN SERVICE REQUESTED VV #10 Companion - Personalized - 4 1/8 x 9 1/2 Name Business Center or Office Name City, ST Zip RETURN SERVICE REQUESTED

10 VV2293A - #9 Business Reply - 3 7/8 x 8 7/8 ATTN ¼ NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES ¼ BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO. 1 DES MOINES IA POSTAGE WILL BE PAID BY ADDRESSEE AGENCY THE PRINCIPAL FINANCIAL GROUP ADDRESS (PO BOX DELIVERY ADDRESS IF REQUESTED*) CITY ST ZIP SAMPLE DFDAFDAFAATTDTAFTTFDTDDADFTFDFTATAFFTDDFATTTAFFAFFDFFADFFTFDFAAAT BARCODE ONLY VV2294A - #9 Courtesy Reply - 3 7/8 x 8 7/8 From Zip Code PLACE STAMP HERE AGENCY/OFFICE THE PRINCIPAL FINANCIAL GROUP STREET ADDRESS CITY ST ZIP SAMPLE DFDAFDAFAATTDTAFTTFDTDDADFTFDFTATAFFTDDFATTTAFFAFFDFFADFFTFDFAAAT BARCODE ONLY VV # 10 Left Window (1.13 x 4 ) Non-Personalized - 4 1/8 x 9 1/2 Business Center or Office Name Brokerage General Agency (optional) City, ST Zip RETURN SERVICE REQUESTED Window Size: 1 1/8 X 4 Window Position: 7/8 left x 1 1/8 bottom

11 VV #11 Utility Personalized - 4 ½ x 10 3/8 Name Business Center or Office Name City, ST Zip RETURN SERVICE REQUESTED VV #12 Utility - Brown Kraft - 4 ¾ x 11 Name Business Center or Office Name City, ST Zip RETURN SERVICE REQUESTED VV2403A - #11 Courtesy Reply - 4 ½ x 10 3/8 From Zip Code PLACE STAMP HERE AGENCY THE PRINCIPAL FINANCIAL GROUP ADDRESS ADDRESS SAMPLE DFDAFDAFAATTDTAFTTFDTDDADFTFDFTATAFFTDDFATTTAFFAFFDFFADFFTFDFAAAT BARCODE ONLY

12 VV X 13 Openend Catalog - Gum Seal Business Center Business Center City, ST Zip RETURN SERVICE REQUESTED FIRST CLASS MAIL

13 VV x 15 1/2 Cat Office Name 1 Office Name 2 City, ST Zip FIRST CLASS MAIL

14 VV x 13 Open End Peal and Seal Optional Company/Office City, State ZIP RETURN SERVICE REQUESTED FIRST CLASS MAIL

15 VV x 12 Business Reply Catalog Envelopes NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO. 1 DES MOINES IA POSTAGE WILL BE PAID BY ADDRESSEE THE PRINCIPAL FINANCIAL GROUP STREET or PO BOX ADDRESS CITY ST ZIP+4 (Unique ZIP+4 must match bar code) SAMPLE DFDAFDAFAATTDTAFTTFDTDDADFTFDFTATAFFTDDFATTTAFFAFFDFFADFFTFDFAAAT BARCODE ONLY BB Standard Silver Foil Label NAME, DESIG., DESIG., DESIG. City, ST Zip Code FAX: NAME, DESIG., DESIG., DESIG. City, ST Zip Code FAX:

16 DD Navy Blue Linen Non-personalized Embossed Principal 6.25 x 4.5 Note Card The Principal Financial Group FOLD EE Non-personalized Happy Birthday Eddie with Envelopes 7 x 5 WE LL GIVE YOU AN EDGE SM Visit principal.com 2005 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group.

17 EE9839A - Non-personalized Leaning Eddie with Envelopes 7 x 5 WE LL GIVE YOU AN EDGE SM Visit principal.com 2005 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group. EE9839B - Non-personalized Congrats Eddie with Envelopes 7 x 5 WE LL GIVE YOU AN EDGE SM Visit principal.com 2005 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group.

18 EE9839C - Non-personalized Thank You Eddie with Envelopes 7 x 5 WE LL GIVE YOU AN EDGE Visit principal.com 2011 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group. EE9839E - 7 x 10 (7 x 5 folded) Happy Birthday Cards - Personalized WE LL GIVE YOU AN EDGE SM Visit principal.com 2005 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group. Best Wishes for a Wonderful Birthday! Name or Department

19 EE9839D - 7 x 10 (5 x 7 folded) Thank You Eddie Card with Personalized A7 Envelopes WE LL GIVE YOU AN EDGE Visit principal.com 2011 Principal Financial Services, Inc. The Principal, Principal Financial Group and the Edge Design are registered services marks and the illustrated character and We ll Give You an Edge are service marks of Principal Financial Services Inc., member of the Principal Financial Group. Score for fold Business Ctr / Dept Name (Optional) City, State ZIP

20 EE x 6 From the Desk Of From the desk of: Name Phone n For your information n Please circulate to: n Please return n Please handle Comments: EE9839F - 7 x 10 (folded 5 x 7) Note Cards WE LL GIVE YOU AN EDGE Principal Financial Services, Inc. The Principal, Principal Financial Group, the Edge design, We ll Give You an Edge are registered service marks of Principal Financial Services, Inc.

21 BB MOVE Announcement Card Announcing our New Location ⅜ 9 32 We re Moving! You will continue to receive the same outstanding products and services from us. Effective <Date>, you ll find us at the following location: <Company> <Business Center> <First Name> <Middle> <LastName> <Desig.> <1> <2> <City>, <ST> <Zip> <Company> <1> <2> <City>, <ST> <Zip> ⅜ 9 32 We ve Moved! You will continue to receive the same outstanding products and services from us. Effective immediately, you ll find us at the following location: <Company> <Business Center> <First Name> <Middle> <LastName> <Desig.> <1> <2> <City>, <ST> <Zip> <Company> <1> <2> <City>, <ST> <Zip> Phone: <> Cell: <> Toll Free: <> Fax: <> < > It s a pleasure to have you as a part of the Principal Financial Group. Feel free to visit us at our new location. We re proud of our new office and feel it will help us serve you better. Phone: <> Cell: <> Toll Free: <> Fax: <> < > It s a pleasure to have you as a part of the Principal Financial Group. Feel free to visit us at our new location. We re proud of our new office and feel it will help us serve you better. BB 9711 B 05/ Principal Financial Services, Inc. BB / Principal Financial Services, Inc.

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