RMS Postal Workout Program

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1 RMS Postal Workout Program Workout #8 Reply & Return Mail Updated Response Marketing Services Knowledge That Delivers

2 Postal Workout 1. RMS Introduction & Processes 2. Mail Classification 3. Processing Category Size & Shape A. Letter & Postcard B. Flat & Parcel 4. Addressing 5. Barcodes A. Barcode Introduction B. Intelligent Mail Barcode, CRID/MID, Business Customer Gateway/PostalOne! 6. Postage and Payment Methods 7. Postal Software Data & List Processing 8. Reply & Return Mail 9. Mail Preparation & Distribution 10. Ancillary Service Endorsements ASE 11. Address Change Service ACS 12. Canadian Post 13. International Mail (Optional) 2

3 Postal Workout Workout Implementation You can view and listen to a exercise in your own timeframe The workout presentation can be paused, stopped, or backed up at any time You can do these exercises individually or in groups The slides are available as a.pdf that you can print for reference Each individual must fully complete the On-line Achievement Certification Quiz to complete the exercise Look for the KEY slide in every exercise Provides information on key postal elements that are affected by the exercise Postage Mailpiece Design Barcodes Displays examples of the impact 3

4 Training Objective Reply Mail Types of Reply Mail CRM, MRM, PRM, BRM, QBRM Mailpiece design requirements Intelligent Mail barcode Postage Returned Mail UAA Undeliverable As Addressed Reasons Impact Strategy of Reduction 4

5 Reply & Return Mail Reply Mail C Mail is delivered to the addressee Recipient of the mailpiece responds to the offering or request by mailing the response piece back to the client Such as sale of a product or service, solicitation, bill payment Reply Mail is handled as single piece First-Class Mail Return Mail Mail is not delivered to the addressee Undeliverable As Addressed - UAA 5

6 Reply Mail - USPS Requirements Requirement All letter-size reply cards and envelopes Business Reply Mail BRM/QBRM Courtesy Reply Mail CRM Meter Reply Mail MRM Permit Reply Mail PRM Provided as enclosures in automation First-Class Mail, Periodicals, Standard Mail and addressed for return to a domestic delivery address must meet the applicable standards for automation-compatible mail Each reply piece must include the appropriate facing identification mark (FIM) Each QBRM and PRM piece must bear the correct IMb ZIP+4 barcode Each BRM, MRM and CRM piece should bear the correct barcode for the delivery address 6

7 Reply Mail - USPS Requirements Reply Mail Design Sizes Cards Letters Flats FIM Code Required for postcards and letters FIM not required for flats RMS standard is to put FIM on Flats Barcodes Intelligent Mail barcode for QBRM and PRM IMb preferred but POSTNET barcode allowed for CRM, MRM and regular BRM Any other copy requirements 7

8 Facing Identification Mark - FIM FIM A - A for Courtesy Reply Mail - 5 bars FIM C - C for Business Reply Mail (BRM/QBRM) - 6 bars Placement of FIM Bars: upper right corner next to the postage area RMS Copy Design and Production Templates RMS set up at 1/16" from top edge Can wrap to back as long as meets space/size requirements on the front FIM MARK LOCATION Use RMS Template to verify exact placement 1/8" 1 1/4" 3" from edge of envelope to Clear Zone 2" + or - 1/8" from edge of envelope to FIM Bar 1 3/4" Bar top must be within 1/8" of the envelope and may extend to the edge. FIM bars must be 5/8" ±1/8" long (between 1/2" and 3/4" long). FIM bars supplied by the USPS are 5/8" long and should not be reduced or enlarged. C Clear Zone 5/8" Right most bar must be in grid area 8

9 Reply Mail - POSTNET Barcode Business Reply Mail - BRM ZIP+4 Barcode - 52 bars ZIP+4 Code, check character Cannot look up address on USPS website Courtesy and Meter Reply Mail CRM and MRM Delivery Point Barcode - 62 bars ZIP+4 Code, 2 digits for delivery, check character ZIP+4 barcode - 52 bars ZIP+4 Code, for unique ZIP Codes May be able to look up address on USPS website Not all unique ZIP+4 Codes are listed 9

10 IMb Reply Mail Requirements 10

11 QBRM versus BRM Copy There is no way to tell by copy or by the IMb content if a reply piece is QBRM or BRM Only the client will know By the original application By the reply mail prices paid RMS Standard is to put the IMb on all Business Reply Mail PETCO Industries PO Box 1834 Animal, AR PETCO Industries PO Box 1834 Animal, AR

12 Reply Mail - IMb Contents The Barcode ID is always "00" The Service Type ID (STID) specific to Reply Mail Not the same as outgoing First-Class Mail The Mailer ID - Numeric identification number used to identify the mailer: Mail Owner, Vendor or Mail Preparer 6-digit or 9-digit field Data provided by Mail Owner, Vendor - for IMb Tracing Serial Number Static Same serial number/barcode on every reply piece Preprinted Reply pieces Variable Using the Serial number portion to uniquely identify each reply piece Imaging variable information on each Reply piece IMb Tracing 12

13 Reply Mail - IMb Contents Reply Mail STIDs, Without IMb Tracing Services Barcode ID Service Type Identifier Mailer ID Serial Number Routing Code BRM QBRM CRM MRM * 6 or 9 Digit Unique # Optional 6 or 9 Digit 9-Digit ZIP + 4 Code Assigned to BRM 11-Digit Delivery Point Code** PRM Digit Delivery Point Code** * Mailers should transition to Courtesy Reply Mail Service Type ID Code 703 from the old STID of 700, in future mailings. **9 or 5-Digit may be used if the ZIP Code is unique 13

14 Reply Mail - IMb Contents Reply Mail STIDs with Origin IMb Tracing does Not require a MID or Serial Number BRM QBRM CRM MRM Barcode ID 00 Service Type Identifier PRM 051 Mailer ID Serial Number Open digits to uniquely ID each mailpiece Mailer ID is not required with Origin IMb Tracing* Routing Code 9-Digit ZIP + 4 Code Assigned to BRM 9 or 11-Digit Delivery Point Code* 11-Digit Delivery Point Code** *9 or 5-Digit may be used if the ZIP Code is unique The only service available with Reply Mail is Origin IMb Tracing No address corrections are available 14

15 Reply Mail - IMb Contents Routing Code ZIP+4 for BRM/QBRM 9 digits only Delivery Point for CRM, MRM, PRM 11 digits Unless it is a unique ZIP Code Regardless of the number of digits in the Routing Code field, the barcode is always 65 bars 15

16 Reply Mail - IMb Contents IMb Uniqueness Reply mail itself does not need to be unique but must not interfere with the uniqueness of the outgoing mail Uniqueness for outgoing mail is determined by the MID and Serial Number within class of mail Outgoing First-Class Full-Service IMb mail cannot have the same MID/Serial numbers as Reply Mail Clients should consider having separate MIDs for Reply Mail Outgoing Standard Mail may have the same MID/Serial numbers as Reply Mail PETCO Industries PO Box 1834 Animal, AR

17 Reply Mail Choices C NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES A PLACE STAMP BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO 1234 CLEVELAND OH POSTAGE WILL BE PAID BY ADDRESSEE ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH B A C ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH HERE Business Reply Mail - BRM/QBRM Courtesy Reply Mail - CRM A $00.46 C NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES NO POSTAGE STAMP NECESSARY POSTAGE HAS BEEN PREPAID BY NO POSTAGE STAMP NECESSARY POSTAGE HAS BEEN PREPAID BY ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH Meter Reply Mail - MRM Permit Reply Mail - PRM 17

18 Reply Mail Choices Definition of different types of Reply Mail... in layman terms - MRM - Meter Reply Mail - Reply mail that the originator (our client) pays up-front to add a Meter Imprint onto the reply mailpiece, the person/target receiving the mailpiece then does not have to pay postage to send the reply back to the originator (our client). PRM - Permit Reply Mail - Only applies to First-Class Mail - Not Standard Mail. Postage is paid on all mailpieces at the time of the outgoing mailing. CRM - Courtesy Reply Mail - Reply mail that the person/target sending the reply back to the originator (our client) needs to provide their own postage, such as a First-Class Stamp. BRM - Business Reply Mail - Clients sign-up and have a annual permit fee - each reply mailpiece that is sent back through the "system", the Post Office charges our clients a First- Class price and a handling fee - this amount is deducted from our clients account. BRM Basic No minimum BRM High Volume Need a minimum of 900 reply mailpieces per year QBRM - Qualified Business Reply Mail - is similar to the BRM Program - but, it has additional discounts... there are 2 types of QBRM QBRM Basic - To qualify client need to have a min of 900 reply mailpiece per year QBRM High Volume - Financially, clients need to have 42,000 reply mailpieces per quarter 18

19 Meter Reply Mail - MRM Used for smaller mailings with an assured response Selective Customer Satisfaction Surveys Small event invitations Client prefunds the postage for the meter Meter postage is applied by RMS and piece is then inserted into the outgoing mailpiece Extra charges for separate metering No date in the meter imprint A $00.46 USPS requires specific copy elements NO POSTAGE STAMP NECESSARY POSTAGE HAS BEEN PREPAID BY ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH

20 Permit Reply Mail - PRM Used for First-Class mailings with an assured response Continuity programs Postage for all mailpieces is paid by the company at the time of outgoing mailing Required Elements FIM Code Barcode Postage permit imprint Specific copy elements Common elements Return address area C NO POSTAGE STAMP NECESSARY POSTAGE HAS BEEN PREPAID BY ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES 20

21 Courtesy Reply Mail - CRM Primary hard copy payment mechanism for invoicing efforts Accelerates receipt of payments Nonprofit donation payments Ensure that replies and payments reach the correct address quickly Respondent pays the postage 21

22 Courtesy Reply Mail - CRM No fees or authorization Required Elements FIM Code Delivery address Common elements Barcode Postage area Must not imitate postage Return address area 22

23 Courtesy Reply Mail - Copy Top of FIM A must be within 1/8" of envelope edge, and may extend to the edge: RMS set up at 1/16" from top edge SAME basic requirements as outgoing mail with the addition of the FIM Return Telly Marketing Address Area 568 Caller Ct Salesman, SC FIM Code A Telly Marketing 568 Caller Ct Salesman, SC A Postage comment is optional 3" Place Stamp Here 5/8" (not drawn to scale) 4 ¾" Barcode Placement - Address Block or Barcode Clear Zone 23

24 Business Reply Mail - BRM Primary hard copy response mechanism for many Direct Mail efforts Insert Cards Surveys Renewals Client pays the postage plus handling fees Client only pays for Reply Mail that is returned Business Reply Mail has 2 different options BRM Basic No minimum per year, annual permit fee BRM High Volume To benefit client need to have a minimum of 900 reply mailpiece per year, annual permit fee & accounting fee 24

25 Business Reply Mail - BRM Contents and placement are very strict Facing Identification Mark (FIM) NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES BUSINESS REPLY MAIL legend FIRST-CLASS MAIL PERMIT NO. nnnnn CITY, STATE Or the CITY ST portion without the comma POSTAGE WILL BE PAID BY ADDRESSEE Horizontal bars Positioning of address Cannot be sent to Foreign Countries for return to the USA There is separate copy and regulations for International Business Reply Mail Incorrect contents or placement could cause the client to lose Qualified Business Reply Mail discounts 25

26 Business Reply Mail - Copy Top of FIM C must be within 1/8" of envelope edge, and may extend to the edge: RMS set up at 1/16" from top edge 3" from edge of envelope to left edge of the Clear Zone. 1-1/4" 1-3/4" PERMIT HOLDER'S USE C NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES RMS Min 5/8" Min Between 3/4" and 2-1/8" BUSINESS REPLY MAIL FIRST-CLASS MAIL PERMIT NO.0000 MISSING MO POSTAGE WILL BE PAID BY ADDRESSEE DEWEY, FINDIT & HOWE 123 DETECTIVE DR MISSING, MO /16" Min 1/16" to 3/16" equal bar height and length Horizontal bars end above delivery address Minimum 1/2" between the ZIP Code and horizontal bars (not drawn to scale) ZIP+4 Barcode Placement: Address Block or Barcode Clear Zone 26

27 Qualified Business Reply Mail - QBRM Qualified Business Reply Mail - QBRM is a subset of Business Reply Mail Significantly less cost than regular BRM There are 2 different options QBRM Basic To benefit clients need to have a minimum of 900 reply mailpieces per year QBRM High Volume QBRM Financially, clients need to have 42,000 reply mailpieces per quarter Mailers distribute automation-compatible letter-size pieces that qualify for automation postage rates and reduced per piece fees QBRM postage and per piece fees must be deducted from a BRM advance deposit account QBRM provides an automated method of processing and postage accounting for postcards and letters, at a reduced fee 27

28 Qualified Business Reply Mail - QBRM QBRM must be barcoded and meet all mailpiece design requirements for Business Reply Mail Postcards and Letters only No Flats Client needs a unique ZIP+4 Code and IMb for each price category Postcard 1 oz Letter 2 oz Letter Submit 50 samples for testing prior to using the first time Postage payment through an Advance Deposit Account You cannot visually see the difference between BRM and QBRM 28

29 BRM & QBRM Client Costs Required Annual Permit Fee $200 Account maintenance fee - accounting fee BRM High volume $635 annually QBRM Participation $635 annually or $2,125 quarterly Postage and Handling Fees First-Class mail postage is collected for returned pieces Plus per piece handling charge The annual permit fee and other annual or quarterly fees for each permit account type are non-refundable 29

30 BRM & QBRM Costs Business Reply Mail Prices for January 27, 2013 BRM Annual Fees Annual BRM permit fee $ Business Reply Mail (BRM) Annual Fee Extra Ounce Accounting Quarterly BRM rate Letter Card Letter Flat High Volume $ $ - $ $ 0.46 $ 0.33 $ 0.20 $ 0.92 Basic (Postage Due) $ - $ - $ $ 0.46 $ 0.33 $ 0.20 $ 0.92 Qualified BRM (QBRM) High Volume $ $ 2, $ $ $ $ 0.20 NA Basic $ $ - $ $ $ $ 0.20 NA Note: Final Postage is the BRM Rate PLUS either the Letter or Card Rate, Surcharge and/or extra ounce rate. Number of Pieces for Breakeven Basic QBRM over Basic BRM 908 High Volume QBRM over Basic QBRM - per quarter 41,667 Note: It is always cheaper to do Basic QBRM over BRM High Volume 30

31 Reply Mail Applications and Fees No Application Fee CRM and MRM do not have any applications PRM Authorization through the district manager of Business Mail Entry at the office where the permit imprint account is held QBRM Application Form 6805 to the postmaster or manager, Business Mail Entry at the Post Office to which the QBRM pieces are to be returned BRM/QBRM Permit Fees NOT the same number or system as Permit Numbers for outgoing mail Application form PS 3615 for Permit Number Annual permit fee of $200 31

32 Reply Mail - Summary Chart Service Best For Features Fees MRM - Meter Reply Mail PRM Permit Reply Mail CRM - Courtesy Reply Mail Small businesses with limited reply needs Assured responses Assured responses typically with continuity programs Bill or invoice payments. Also for nonprofit donations Prepay return postage via metering on every reply piece inserted into the outgoing mailing Single piece First-Class prices First-Class outgoing mail only Client prepays reply postage for all pieces included in the outgoing mailing at the time of the outgoing mailing Single piece First-Class prices None Single piece First-Class prices None Permit Number BRM - Basic Business Reply Mail Fewer than 900 returned pieces expected annually Postage paid by the client at the time the replies are received. Pay only for responses received Single piece First-Class prices plus BRM handling fee Annual Permit Fee: $200 BRM - High- Volume Business Reply Mail More than 900 returned pieces expected annually Postage paid by the client at the time the replies are received. Pay only for responses received Single piece First-Class prices plus BRM handling fee Advanced Deposit Account funded to postage Annual Permit Fee: $200 Annual Account Maintenance Fee: $635 QBRM - Basic Qualified Business Reply Mail More than 900 responses expected a year Discounted First-Class postage plus QBRM handling fee Postage paid by the client at the time the replies are received. Pay only for responses received Advanced Deposit Account funded to postage Annual Permit Fee: $200 Annual Account Maintenance Fee: $635 QBRM - High- Volume Qualified Business Reply Mail More than 42,000 replies expected in a quarter with automation-compatible mailpieces Discounted First-Class postage plus QBRM handling fee Postage paid by the client at the time the replies are received. Pay only for responses received Advanced Deposit Account funded to postage Annual Permit Fee: $200 Annual Account Maintenance Fee: $635 Processing Fee (paid quarterly): $2,125 32

33 USPS Reply Mail - Tools Intelligent Mail Barcode - IMb RMS or Clients can create a.pdf for plate printed reply device on-line via the USPS website BRM or CRM Must have: A valid Mailer ID and a Serial Number Company name and a valid business address A valid Permit Number Business Reply Mail or Qualified Business Reply Mail Valid ZIP+ 4 Code 9-digit Business Reply Mail ZIP+4 code Business Reply Mail or Qualified Business Reply Mail Correct ZIP+4 or ZIP+4 and delivery point Code for CRM, MRM, PRM 33

34 USPS Reply Mail - Tools Access the website at: https://www.usps.com/business/reply-mail-solutions.htm Sign in or create an account for the USPS Business Customer Gateway Select the type of mailpiece to create CRM, BRM, or QBRM For BRM, Enter the Permit number, associated Post Office ZIP code where the permit is held Design your mailpiece Select the delivery address, return address, mailpiece size, font, logo, and other details Review an image of the artwork immediately, live on your computer screen Download the artwork to your computer, ready for printing! 34

35 Verifying the ZIP+4 and Barcode BRM and QBRM There is NO WAY to verify the ZIP+4 and Barcode via any on-line tool Would have to contact the receiving Post Office for verification USPS does not have a national database for BRM/QBRM Courtesy Reply Mail USPS Website can verify the address Including if it is a unique ZIP Code Lookup by company name may give the best results 35

36 RRD Tools RMS Postal Information Library RMS Postal Information Library tal_information_library.aspx IMb Reply Mail Summary b_reply_mail_summary.pdf CRM Check List ostal_checklists/rms_courtesy_reply_mail_checklist.pdf BRM Check List ostal_checklists/rms_business_reply_mail_checklist.pdf BRM Cost Calculator _calc/brm_costs_calculator.xls Canada Post Business Reply Mail Requirements ational_mail/canada_post_business_reply_requirements.pdf 36

37 RRD Tools - BRM Cost Estimator Excel Spreadsheet Aids Clients in determining BRM/QBRM costs nts/products_services/response_marketi ng_services/postal_info/postal_calc/brm _costs_calculator.xls Business Reply Mail LETTERS Prices for January 27, 2013 Client ABC Company Estimated Outgoing Volume 1,000,000 Annual volume if over 4 quarters Response Rate: Estimated Number of pieces 15,000 Annual volume if over 4 quarters 1.5% Number of Quarters 1 Used for High-Volume QBRM Weight 1 Ounces - in whole ounces - Maximum 3 ounces USPS Rates and Fees Basic BRM High-Volume BRM Basic QBRM High-Volume QBRM Annual Permit Fee: $ $ $ $ Annual Accounting Fee $ - $ $ $ Quarterly Fee $ - $ - $ - $ 2, Per Piece Fee $ $ $ $ First-Class Postage $ 0.46 $ 0.46 $ $ Extra Ounce $ 0.20 $ 0.20 $ 0.20 $ 0.20 Total Postage for Responses Annual Fees $ $ $ $ 2, Handling Costs $ 11, $ 1, $ $ Postage $ 6, $ 6, $ 6, $ 6, Total $ 18, $ 9, $ 8, $ 9, Average BRM cost per return $ $ $ $ Average BRM cost per outgoing piece: $ $ $ $ Best BRM Value is $ 8, Basic QBRM 37

38 38

39 Return Mail All Return Mail is considered UAA mail or Undeliverable as Addressed by the Postal Service UAA is mail that cannot be delivered to the address on the mailpiece The UAA mailpiece is handled in one of three ways Forwarded Trashed Returned Handling of UAA mail is determined by Class of Mail Ancillary Service Endorsement Unendorsed Mail No Ancillary Service Endorsement Ancillary Service Endorsements along with the USPS handling of the mailpiece will be covered in the ACS workout module 39

40 Return Mail Almost 5 out of every 100 mailpieces are UAA Mail First-Class Mail UAA Rate: 3.4% Standard Mail UAA Mail Rate: 6.4% Standard Mail accounts for almost 63% of all UAA Mail Yearly 45 million American s Move 1.8 million New Addresses 149 million Total Addresses 75% of UAA Mail is move-related First-Class Mail Move UAA Rate: 2.6% Standard Mail Move UAA Mail Rate: 4.8% 40

41 Return Mail Return 51.3 / pc billion pieces $817.5 million Waste 6.0 / pc billion pieces $246.2 million billion pieces $1,358.4 million* Forward 23.9 / pc billion pieces $294.7 million * Source USPS

42 Return Mail - Undeliverable As Addressed Moved, Left No Address PO Box Closed No New Address Foreign Move No Such Number or Street ABC Company 123 Main St Anytown, St 12345! ! Wond568 T /10/2009 NOTIFY SENDER OF NEW ADDRESS Allison Wonderland 654 Rabbit Allison Rd Wonderland Wishing, 185 WV Downhole Dr Madhatter, MA ! ! No Mail Receptacle Returned for Postage Temporarily Away Attempted Not Known Illegible Forwarding Order Expired Move is older than 12 months 42

43 Return Mail - UAA Standard Mail UAA Unendorsed mail is thrown away No information provided to the client UAA Endorsed mail (Ancillary Service Endorsement) is handled per the ASE Information provided based on the ACS service requested Costs for the return of the mailpiece First-Class Mail No cost for returned mail UAA mail that is not forwarded is returned to sender UAA Endorsed mail (Ancillary Service Endorsement) is handled per the ASE Information provided based on the ACS service requested 43

44 Return Mail - Loop Mail Mail that is barcoded to the Return Address and then delivered to the Return Address Usually happens when: Delivery address is not readable by MLOCR, but the return address is Delivery address is not a quality address, but the return address is a good address Return address is located immediately above or to the right of the delivery address Return Company 153 Business Blvd Corporation, CT Miss Information 1234 Data Dr Addressing, AL Standard U.S. Postage Paid Return Company 44

45 Return Mail Reduction Strategy Total UAA Mail = 6.4% Still UAA After NCOA 2.8% 75% After NCOA - 3.6% Moves Captured 2.8% Remain UAA 45

46 Return Mail Reduction Strategy Options and Consequences (costs) Standard Mail Move Update Calculator January 27, 2013 prices Mailing Quantity 250,000 Weight in ounces 1.9 Letter Percent Mailpieces Costs Percent Mailpieces Costs Description USPS UAA Statistics 6.4% 16,000 UAA Move Related UAA 4.8% 12,000 Not Move Related UAA 1.6% 4,000 NCOA Link Processed through NCOA Link first Captured through NCOA Link 3.6% 9,000 Pieces captured and Deliverable Cost of NCOA Link $ Minimum If ACS processing is done with Ancillary Service Endorsements Not processed through NCOA Link Prior to Mailing Process and Captured through ACS 1.2% 3, % 12,000 Pieces captured and Deliverable ACS Move Update Costs IMB Full-Service $0.00 3,000 $0.00 $ ,000 $0.00 USPS Costs OneCode first two notices OR $0.07 3,000 $ $ ,000 $ USPS Costs Traditional Electronic OR $0.23 3,000 $ $ ,000 $3, USPS Costs Traditional Manual OR $0.55 3,000 $1, $ ,000 $6, USPS Costs Additional Mailpiece Handling Costs dependent on ASE chosen IF Return is at Full First-Class fee $ ,000 $2, $ ,000 $2, USPS Costs IF Return Weighted Fee $ ,000 $6, $ ,000 $6, USPS Costs 46

47 Postage Impact Reply Mail Incorrect barcode can cause the loss of QBRM discounts Incorrect barcode can cause the misdelivery or return of mail Incorrect permit number could cause BRM money to be withdrawn from the wrong account Incorrect copy can cause the loss of all BRM/QBRM prices Return Mail Incorrect barcode can cause the misdelivery or return of mail Incorrect address placement can cause loop mail 47

48 Reply Mail & Return Mail Summary Reply Mail Types of Reply Mail CRM, MRM, PRM, BRM, QBRM Mailpiece design requirements Intelligent Mail barcode Postage Returned Mail UAA Undeliverable As Addressed Reasons Impact Strategy of Reduction 48

49 RMS Postal Workout Exercise Pillar Bank is in the process of mailing their Affinity Credit Card Acquisition program. Package consists of a 2/1 #10 Closed Faced OE, 2 page 2/1 ProteusJet Duplexed Letter w/ Lift Note, Personalized Application and Business Reply Envelope. Mailing as First-Class Mail with Full Service IMb and to help with call center volume - IMb Tracing on both the outgoing and the reply mailpieces. 49

50 RMS Postal Workout Exercise What would you do next? 50

51 RMS Postal Workout Exercise Pillar has requested to use the same Mailer ID (MID) on both the outgoing and reply mailpieces. Since this is First-Class Mail, you advise them that this may cause the outgoing and reply mailpieces to have the same Class of Mail, MID and Serial number. Effecting the uniqueness requirement for Full-Service IMb You suggest that they use a different MID for the reply mailpieces, but they can use the same serial number, if they choose to, as the outgoing pieces. 51

52 RMS Postal Workout Exercise Pillar Bank agrees and supplies you with a different MID to print on their BRE. Pillar retains their Full-Service IMb discounts Preserving $1,500 in discounts Mailing can be tracked using IMb Tracing for both the outgoing and reply mailpieces 52

53 RMS Postal Workout Exercise RR Donnelley has won the Kingston Animal Society Acquisition program for 1mm pieces. Package consists of a 2/1 Mini-Flat 8 ½ x 8 ½ Closed Faced OE, 2 page 2/1 ProteusJet Duplexed Letter w/ Lift Note, 2/1 Bangtail Business Reply Mail envelope. KAS has supplied the camera ready artwork for the BRM, including the IMb. 53

54 RMS Postal Workout Exercise What would you do next? 54

55 RMS Postal Workout Exercise Using the RMS checklist and template, you decode the IMb barcode and discover that the barcode supplied does not match the address listed on the Business Reply Envelope. This would cause the Reply mailpiece to be delivered to the wrong address In addition, KAS would also lose their QBRM Discount You advise KAS that they will need to correct either the IMb Barcode or the address printed on the Bangtail BRE so they match. 55

56 RMS Postal Workout Exercise KAS requests the IMb barcode modified to match the address printed on the Business Reply Form The reply envelope is delivered back to the intended location and receives a 3% response rate KAS retains their discounted QBRM Rates vs. BRM Basic saving them $22,410 QBRM basic price for a 1oz letter is $0.06 fee + $0.443 postage = $0.503 BRM basic for a 1oz letter $0.79 fee + $0.46 postage = $1.25 KAS saves $22,410 on a 3% response rate RMS receives revenue on the copy change KAS is also impressed on the thoroughness and quality of the service they received from RR Donnelley 56

57 To Complete the RMS Postal Workout #8 Reply & Return Mail Please access and complete the On-line Achievement Certification Quiz Thank You! 57

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