Do You Know Your Marketing?

Size: px
Start display at page:

Download "Do You Know Your Email Marketing?"

Transcription

1 Knowledge Guide: Do You Know Your Marketing? Analysis of the Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager

2 Analysis of the Marketing Quiz The virtualroi Marketing Knowledge Quiz proved to be very popular across both the B2B and B2C space and provided substantial evidence that although respondents are doing some form of marketing, many aren t up to date on best practices, optimization techniques or industry trends. Throughout 2009, we quizzed more than 3,000 marketers across multiple industries and asked ques-tions pertaining to deliverability, optimization tactics and terminology. The quiz was spread across multiple online channels including marketing, banner advertising, and search engine marketing. We targeted marketers specifically through partners such as DM News, Magilla Marketing, emarketer, and Marketing Profs. We decided that a simple 10 question quiz would give us a great deal of insight into where marketer s stand today in regards to marketing. The assumption is that everyone is already doing best practices, but as the quiz revealed, that isn t always the case. Respondents included industries such as online retail, interactive agencies, entertainment, healthcare, and publishing. The size of business ranged evenly from small businesses/non-profits to enterprise-level organizations. The states that carried the most respondents included California and New York. It s very important to point out, that we didn t isolate this quiz to just our customers. We opened this up to anyone responding to our campaign. We graded our respondents from an A to F grading. With an A+ being the highest score. Respondents of the quiz ranged from an A to D grade with the highest percentage carrying a B+. In this overview, we will review the questions asked within the Marketing IQ Quiz as well as give detailed analysis of today s trends. 1. What following practices assist with deliverability? Proper html coding (4.90%) Include text version (1.80%) Effective Subject Lines (4.58%) Recognized From Address (6.41%) All of the Above (76.57%) None of the Above (5.74%) 1

3 Deliverability continues to be a hot topic amongst marketers, for good reason. If you do every-thing you can to create a truly engaging campaign, but your message isn t making it in the inbox, then you won t see the return you had hoped for. While the majority of respondents answered this question correctly, all of the above, there was still 24% of respondents that aren t aware of best practices for ensuring that your message gets delivered. It s critical to have proper html coding, not only from a rendering perspective, but also from a deliverability perspective. Effective subject lines not only assist with deliverability, but they also aid you in increasing your open rate. A compelling, relevant subject line will deliver success over and over again. If you have a recognized from address then the recipient will be certain to not push you to their SPAM filter. It s also encouraged to request a subscriber to add you to their safe-sender list once they ve subscribed. 2. What is the definition of conversion pathing? Conversion focused landing experience designed to convert incoming traffic (51.80%) Micro-site that contains multiple conversion paths (19.13%) Landing page that drives conversions by removing navigation (29.03%) 2

4 Only half of our respondents answered correctly to this question. As our customers and prospects be-come more savvy online, so does the need for our landing experiences. The landing pages of the past that had a great deal of content to digest and didn't always relate to the respondent are no longer ef-fective. Creating a conversion-focused experience from your marketing campaigns will increase your conversions from incoming traffic. We actually created our Marketing IQ Quiz as a landing experience. While we created an education quiz on marketing, we also were able to score our respondents and gain valuable insight into their marketing while they engaged click after click. Our overall conversion rate for this quiz was 43.69%. Over half of those that responded to the cam-paign, converted as a lead for us. Think about how you can customize the landing experience for your prospects and customers to create a truly engaging landing experience. Here are a few tips to consider: Match Your Message. The post-click message should mirror the offer that initiated the first click. Keep the Content Relevant. The content should be compelling. If it isn't, it won't keep them engaged. Learn From Abandonments. Where are you losing your respondents? Analyze your content and create actionable solutions for creating more conversions. Your respondents are alive and clicking, and your campaigns need to adapt. Consider delivering each individual the right-targeted message and fulfillment. So rethink your landing pages and begin to think landing experiences using conversion paths. 3. What is the term for the number of times that users click on links in a message or on a Web site? LinkClick Rate (17.90%) Click Through (63.99%) User Click (11.59%) Unique Click (6.48%) The click-through rate represents the number of times that a users clicks on a specific link within an message. Click through rate (CTR) is a good metric to analyze because it illustrates individual recipient activity, confirms interest in a linked topic, and makes for easy segments built on contacts that clicked on certain links. 4. In this type of campaign, messages are sent to a select audience, chosen for their profile or past behavior: Direct marketing (8.53%) Targeted marketing (33.47%) Segmented marketing (57.82%) Segmenting your audience will enable you to deliver a highly relevant message more effectively. While most of our respondents missed this one based on semantics, ultimately it's not the naming conven-tion, but the implementation in your -marketing program that will create true program success. Segmenting is an easy tactic that enables marketers to learn more about each specific group or audi-ence they interact with, allowing them to better tailor their content and send more targeted mes-sages. According to MarketingSherpa, the nonsegmented promotional campaign receives a.48% click through rate, versus a 6.68% click through rate on a segmented promotional campaign. 3

5 5. An undelivered returned to the sender is referred to as what? Undeliverable (18.89%) Bounce (65.61%) Returned (5.32%) Non-deliverable (10.11%) Knowing deliverability terminology is the first step in identifying deliverability issues that exist within your -marketing program and how you can effectively impact deliverability. Only 65.61% cor-rectly identified an undelivered returned to the sender as a bounce. When a bounce occurs, ISPs generally classify the bounce as being "hard" or "soft". The general difference between the two is that a soft bounce may be resolved if resent again after a delay, whereas a hard bounce will most likely not succeed if resent. Technically, soft bounces are referred to as "Persistent Transient Failures", while hard bounces are "Permanent Failures". Bounces can be further broken down into six categories that will assist you more with identifying your message deliveability. The three types of soft bounces are Temporary Contact Issue, Destination Tem-porarily Unreachable, and Deferred Message Content. The three types of hard bounces are Bad Address, Destination Unreachable, and Rejected Message Content. Each bounce type is described in detail below: 1. Bad Address A bad address error indicates the server in question has indicated that this is not a valid account. Whether the contact has left that host, had a typo in their registration, or just that the address was entirely made up cannot be discerned from this message. If you are seeing a lot of these then there may be a problem with your contact gathering mechanisms. Are you forcing people to provide an address? Contacts may just be making something up to get through the form. Or perhaps the demographic you are appealing to is more likely to not want to give out their . If so, you may want to tempt them to give a real address by telling them that you will send a coupon, more information, or, the ultimate, a link they need to click to verify their account. It all really depends on how bad you want their address. If you aren't going to validate addresses in some way then you probably shouldn't require people to give you their address. 2. Destination Unreachable Denotes a connection issue with this server. This is different than a Bad Address, which would result in immediate removal of the contact in question. This just means that we will not retry sending this specific to this contact right now because it is not likely to succeed. Later deliveries to the contact may succeed. 3. Rejected Message Content A rejected message content response indicates the mail server has identified this message as spam. We will not attempt to resend this message. If you see a number of these then you should probably take a look at the message you are sending and take the time to run your message through the Spam Test provided on the Message Overview page. If you are still having problems or have questions about what may be causing this, please contact our Customer Support. 4. Temporary Contact Issue A temporary issue at the receiving mail server with respect to the contact in question. An example of this is a Mailbox Full message. There isn't too much you can do about this, it may be an early indicator that a user has abandoned this address. If you want to be pro-active and try to stem these then include the Manage Preferences link (using %%!manage_url%%) within your messages in addition to the unsubscribe link. This allows users to easily update their address. 4

6 5. Destination Temporarily Unreachable An error message that indicates a temporary issue at the receiving mail server, such as a Server Busy message. This may be resolved via retries. If it is not, there is little you can do about this. 6. Deferred Message Content This is quite similar to the Rejected Message Content listed above. Messages aren't often identified this way, as they often don't want you to resend something they iden-tify as spam. Either way, if you are seeing a majority of your messages as either of these spam bounces, you should check your message and see if you can reduce its likelihood of being identified as spam. 6. How can you segment your target audience for marketing? Leads that have become customers (4.83%) Purchases (3.88%) Average Customer Sale (2.08%) Most Recent Visit (3.24%) All of the Above (85.91) We've already discussed the importance of segmenting to your audience. Recognizing how many possibilities exist for segmenting can assist you in creating a successful -marketing program. The majority of our respondents correctly identified that an average customer sale, most recent visit, pur-chases, and leads that have become customers can all serve as ways to segment your opt-in list. One of the most prevalent reasons for an being ignored is irrelevant content. Segmentation ensures that your message is delivered at the right time, to the right person, with the right content. You can choose to segment your audience based on data such as behavior, preferences, or demographics. It's important to collect the data through a list management tool so that it is easy to integrate segmen-tation within your campaign. Determine what segmentation meets the needs of your overall business objectives. 7. Many mail clients disable images by default, making which of the following very important? Link to online version of the message (10.01%) Alt tags in images (7.75%) Alternate text version of the message (13.42%) All of the above (68.71%) 5

7 More and more clients either give the user the preference of disabling images or default to dis-abled images. It's critical to keep this in mind when designing your . You want to ensure that your message lands in the inbox design and brand intact. Many marketers fall prey to making the major-ity of their campaign as an image. The issue that arises is that many may receive a message that appears blank in their inbox. Not a very compelling message causing the reader to not respond. Linking to an online version is always a good idea in case their images are turned off. Including the link in the preheader will allow you to have a call to action prior to the main message within the body. Also includ-ing alt tags in images will give you an additional chance to include your promotion through text while the images are turned off. An alternative text version is also beneficial for those that have clients that don't accept html. It's always important to be conscious of how your recipient will receive their mes-sage and whether the design will be intact. If not, make adjustments to make certain your campaign gets delivered and receives the desired outcome. 8. Which of the following will NOT raise your spam score? Not having an HTML version (50.46%) Referencing pharmaceutical products (9.37%) Excessive punctuation!!!!!!!!! (8.32%) Having no subject line (9.37%) High image-to-text ratio (22.34%) Not having an HTML version will not raise your spam score. Although only half of our respondents rec-ognized this as the answer, it is indeed the only response that doesn't cause you to be noticed by spam filters. In fact, you would benefit by always including a text version. In addition to being another criteria for some filters, the text version of the message ensures readability by clients that are not receptive to HTML messages. Keep a balance between text and images. Filters are on the lookout for messages with only images. If you embed your text and graphics into a single image you risk your message going straight to the intended reader's spam filter. Spam filters have components to be on the lookout for, but if you are utilizing marketin best practices, you will stay off of their radar. 6

8 9. What is a honeypot address? The address of a high value customer (23.82%) An address created to catch spammers (41.01%) An address that has whitelisted you to send to them (35.06%) A honeypot address is an address created to catch spammers. Often created by ISPs, it is used to ensure that marketers are utilizing best practices and not abusing their opt-in list. While it's not critical to be able to identify a honeypot address, it is important to realize that they exist and to always be mindful that there are more than just customers and prospects receiving your . Bottom line, don't SPAM. 10. How do you measure key performance indicators? Percentage of sales that comes from return customers (4.69%) Average order value (2.68%) New buyer conversion rate (3.10%) Anything you choose as long as it's measurable (9.58%) Average order value & new buyer conversion rate (8.88%) All of the Above (70.97%) Key performance indicators (KPI's) can be determined by an metric valuable to your company as long as it's measurable. KPI's can include: percentage of sales that comes from return customers, average order value, or new buyer conversion rate. KPI's are completely flexible to your organization's needs. About virtualroi virtualroi is a B2B digital marketing agency specialising in marketing, delivering optimised solutions to our clients. The agency boasts expert knowledge in all areas of digital marketing, encompassing: (deliverability, design, programming, optimisation and broadcasting) Data (merge, purge, consolidation, standardisation, acquisition and verification) Design (optimisation for deliverability, preview panes, image blocking) Technology (independent broadcast platforms on a fully managed or self-services basis) Consultancy (bespoke development, outsourcing, marketing and support services) virtualroi has extensive experience in delivering integrated digital marketing programs, solutions and technologies. This covers both end-user and channel target audiences internationally. 7

Email Marketing Evaluation

Email Marketing Evaluation Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email

More information

Six Strategies for Achieving

Six Strategies for Achieving Knowledge Guide: Six Strategies for Achieving Email Marketing Success virtualroi May 2009 by: Sally Lowery Online Marketing Manager Building an Email Marketing Strategy The Internet is now the way to get

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

The Email Marketing Companion

The Email Marketing Companion Knowledge Guide: The Email Marketing Companion A "Must Have" for all Email Marketers virtualroi May 2009 by: Sally Lowery Online Marketing Manager The Email Marketing Companion Every industry has its share

More information

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never

More information

Email Marketing Buyer's Guide

Email Marketing Buyer's Guide Knowledge Guide: Email Marketing Buyer's Guide In-House Versus Hosted Email Marketing Solution virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Buyer's Guide This whitepaper

More information

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article

More information

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho

AMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through

More information

Reporting - Bounce rates

Reporting - Bounce rates Reporting - Bounce rates An email that doesn't get delivered, is referred to as bounced. The bounce rate refers to the percentage of email addresses in your contact list that didn t receive your message

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to

More information

MDR s Email Marketing Best Practices for Education Marketers

MDR s Email Marketing Best Practices for Education Marketers MDR s Email Marketing Best Practices for Education Marketers by Christopher Ziemnicki, E-Marketing Solutions Leader, MDR OVERVIEW Education marketers have been dramatically shifting more and more of their

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

MIDDLE EAST POST BOX. - Opt-In Direct Marketing -

MIDDLE EAST POST BOX. - Opt-In Direct Marketing - Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Deliverability Counts

Deliverability Counts Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns.

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns. Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts

More information

The Basics of Email Marketing

The Basics of Email Marketing The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

Email Marketing Benchmark Report

Email Marketing Benchmark Report 2015 Email Marketing Benchmark Report Page 2/27 Introduction The 25 sectors identified here have been self-selected by the senders. For details of the calculation methods and additional information, please

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

Email marketing, success by design. The advantages

Email marketing, success by design. The advantages Email marketing, success by design Email marketing is a cost-effective and powerful way to communicate with your contacts and increase potential leads and sales. To beat the competition, it is vital you

More information

Email deliverability: The good, the bad and the ugly

Email deliverability: The good, the bad and the ugly Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4

More information

5 tips to improve your email database. An Experian Data Quality white paper

5 tips to improve your email database. An Experian Data Quality white paper 5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

A quick guide to... Permission: Single or Double Opt-in?

A quick guide to... Permission: Single or Double Opt-in? A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results

A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session

More information

How to Manage Your Email List Effectively

How to Manage Your Email List Effectively How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:

More information

Tips For A Profitable Real Estate Email Marketing Campaign

Tips For A Profitable Real Estate Email Marketing Campaign Tips For A Profitable Real Estate Email Marketing Campaign What is Email Marketing? As usual, we like to define the main term that we will be referencing throughout the article to ensure that we re all

More information

Guide to B2B email marketing. Part Four: Effective Email Reporting

Guide to B2B email marketing. Part Four: Effective Email Reporting Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right

More information

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research

More information

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

Seven Email Marketing Refreshes

Seven Email Marketing Refreshes by: Sally Lowery Online Marketing Manager The success of an email campaign can be determined by a variety of metrics: purchases, opens, or even post website traffic. Success really depends on your business

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

10-Step. rock your subscribers inboxes. Email Marketing Guide. how to. without breaking the law. 10-Step Email Marketing Guide 1

10-Step. rock your subscribers inboxes. Email Marketing Guide. how to. without breaking the law. 10-Step Email Marketing Guide 1 10-Step Email Marketing Guide rock your subscribers inboxes how to without breaking the law. 10-Step Email Marketing Guide 1 Your 10-Step Email Marketing Guide This 10 Step Email Marketing Guide will help

More information

Secrets to Email Marketing Success 9 tips for measuring performance

Secrets to Email Marketing Success 9 tips for measuring performance internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012

More information

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the

More information

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability

THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

The Fundamentals of B2B Email Marketing

The Fundamentals of B2B Email Marketing The Fundamentals of B2B Email Marketing A Division of Lebhar-Friedman, Inc. Jodi Nizin Logan 3922 Coconut Palm Drive Marketing Coordinator Tampa, FL 33619 jlogan@csgis.com www.csgis.com 813-627-6759 The

More information

Email Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals. A Primer On Healthcare Email Marketing Part I

Email Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals. A Primer On Healthcare Email Marketing Part I Email Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals A Primer On Healthcare Email Marketing Part I Imagine you ve carefully crafted and designed a fantastic email marketing

More information

Introduction. Why Metrics Matter. World s Easiest Email Marketing.

Introduction. Why Metrics Matter. World s Easiest Email Marketing. Introduction Numbers have a magic of their own. Random guesses become formal estimates. Estimates become assumptions. Assumptions become facts. But facts are often hard to come by in the world of Marketing,

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

Email Marketing & Lead Generation Blueprint

Email Marketing & Lead Generation Blueprint Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

FLYING ABOVE INDUSTRY STANDARD?

FLYING ABOVE INDUSTRY STANDARD? FLYING ABOVE INDUSTRY STANDARD? BENCHMARK REPORT H1 2013 CONTENTS WELCOME TO THE H1 2013 BENCHMARK REPORT! This benchmark report (Half 1 2013) covers email activity from January - June 2013 and a wealth

More information

Email Marketing Tips. From M R K Development

Email Marketing Tips. From M R K Development Email Marketing Tips From M R K Development Free downloads and templates for BC Free downloads and templates for BC Stats - Average 3.5 percent click through is average across al industries Open rates

More information

Email Marketing Insight 2012 A research project into Irish marketers use of email

Email Marketing Insight 2012 A research project into Irish marketers use of email Email Marketing Insight 2012 A research project into Irish marketers use of email Contents Introduction 1 Foreword by Tom Trainor 2 Introduction by Andrew O Shaughnessy 3 Executive summary 4 About the

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE

SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,

More information

10 Step Email Newsletter Guide

10 Step Email Newsletter Guide 10 Step Email Newsletter Guide This 10 Step Email Newsletter Guide will help you create informative newsletters that will allow you to regularly communicate with your leads and customers. On average, you

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

Quarantined Messages 5 What are quarantined messages? 5 What username and password do I use to access my quarantined messages? 5

Quarantined Messages 5 What are quarantined messages? 5 What username and password do I use to access my quarantined messages? 5 Contents Paul Bunyan Net Email Filter 1 What is the Paul Bunyan Net Email Filter? 1 How do I get to the Email Filter? 1 How do I release a message from the Email Filter? 1 How do I delete messages listed

More information

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy.

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy. The following guidelines are for companies who develop email HTML design/creative and copy. In today s email environment it is imperative that mailers consider the limitations presented by email readers

More information

The Email Marketing Performance Booster

The Email Marketing Performance Booster The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure

More information

E-MAIL FILTERING FAQ

E-MAIL FILTERING FAQ V8.3 E-MAIL FILTERING FAQ COLTON.COM Why? Why are we switching from Postini? The Postini product and service was acquired by Google in 2007. In 2011 Google announced it would discontinue Postini. Replacement:

More information

Create an Email Campaign. Create & Send Your Newsletter

Create an Email Campaign. Create & Send Your Newsletter Create an Email Campaign Create & Send Your Newsletter Free Easy Fast -1- Create an Email Campaign 1 For sending a newsletter or a bulk email, you need to create an Email Campaign, click on the CAMPAIGN

More information

Email Marketing Benchmark Report 2009. Intelligence Production Technology www.returnity.com.au

Email Marketing Benchmark Report 2009. Intelligence Production Technology www.returnity.com.au Email Marketing Benchmark Report 2009 Intelligence Production Technology www.returnity.com.au Table of contents Welcome... 3 Executive Summary... 4 Industries we studied... 6 What we studied... 7 Key findings

More information

Basic Guide to Campaign Analytics 1

Basic Guide to Campaign Analytics 1 Basic Guide to Campaign Analytics 1 Understanding Campaign Analytics This guide was written for people new to email marketing who want to learn about each of the campaign analytic types and what good email

More information

Worldata Advisory A W O R L D AT A W H I T E P A P E R :

Worldata Advisory A W O R L D AT A W H I T E P A P E R : Worldata Advisory For more information on how Worldata can help you implement the techniques highlighted in this Advisory please contact Jay Schwedelson @ 800-331-8102 x176 or JayS@CorpWD.com. Worldata

More information

SimplyCast emarketing Email User Guide

SimplyCast emarketing Email User Guide SimplyCast emarketing Email User Guide Email User Guide Page 1 Contents 1. Email Overview... 3 2. Features Overview... 3 3. Email Editor Features... 8 4. How to Create an Email Campaign?... 5 5. Additional

More information

BEST PRACTICES FOR EMAIL CAMPAIGNS

BEST PRACTICES FOR EMAIL CAMPAIGNS BEST PRACTICES FOR EMAIL CAMPAIGNS How to Acquire and Retain New Customers Through Email Acquiring customers via email campaigns is a marketing science that has evolved significantly in recent years. It

More information

Email Marketing. Frequently Asked Questions

Email Marketing. Frequently Asked Questions Email Marketing Frequently Asked Questions Q: Why expand my email marketing initiatives? A: Email marketing offers flexibility and versatility to more effectively reach customers. Marketers can design

More information

Email marketing campaign guidelines SMS-Timing clients

Email marketing campaign guidelines SMS-Timing clients Email marketing campaign guidelines SMS-Timing clients Copyright 2013 B&MI s.a. Page 1 CONTENTS Introduction... 3 Prepare your contents... 5 Choose one topic per campaign... 5 Write your contents... 5

More information

Pure360 s best practice email marketing guide By Andy Thorpe

Pure360 s best practice email marketing guide By Andy Thorpe @ Pure360 s best practice email By Andy Thorpe 1 Contents Introduction... Page 3 Getting your emails delivered... Page 4-6 Data & list building... Page 7-8 Content... Page 9-11 Optimisation... Page 12-14

More information

Metrics: Tracking & Reporting with Benchmark Email

Metrics: Tracking & Reporting with Benchmark Email Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level 10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email

More information

Email Marketing Metrics Around The World

Email Marketing Metrics Around The World Email Marketing Metrics Around The World Introduction Email marketing is increasing in popularity around the globe, as more marketers discover the cost and ROI benefits. The GetResponse Team thought it

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

Email. part 2. Eroi.com. the basics. email marketing guide part one. page 8

Email. part 2. Eroi.com. the basics. email marketing guide part one. page 8 Email Marketing Guide part 2 page 8 Step Three: Elements of Great Email From sender s name and email address Spam filters will check the from line, making accuracy and relevancy a must. A from email address

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

SendGrid Deliverability Guide. Everything You Need to Know About Delivering Email through Your Web Application

SendGrid Deliverability Guide. Everything You Need to Know About Delivering Email through Your Web Application Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

Email Win-Back Programs: Everyone Recommends Them, But Do They Work?

Email Win-Back Programs: Everyone Recommends Them, But Do They Work? Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based

More information

WHITEPAPER. Top 10 Mobile Device Design Tips for Email

WHITEPAPER. Top 10 Mobile Device Design Tips for Email WHITEPAPER Top 10 Mobile Device Design Tips for Email In case you haven t noticed, mobile devices are literally everywhere. We re texting more than ever, shopping online, downloading apps, playing games,

More information

Ensure holiday emails reach the inbox

Ensure holiday emails reach the inbox Ensure holiday emails reach the inbox 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information

More information