Marketing Workshop
|
|
- Helen Stephens
- 8 years ago
- Views:
Transcription
1 Marketing Workshop Part V Deliverability, Compliance & Trust Agenda Getting To The Inbox Protecting Your Brand Laws & Regulations 1
2 Laurence Rothman Nationwide Senior Consultant, Brand Reputation Matt Rausenberger Return Path, Inc. Sr. Director, Deliverability Consulting eec Co-Chair Deliverability & Rendering Roundtable PSVillage Co-Chair, Denver Chapter GETTING TO THE INBOX: DELIVERABILITY & REPUTATION 2
3 Reputation Poor Reputation & Deliverability = NO INBOX No Clicks No Opens No Purchases No Conversions No Brand Building No Relationships Factors That Affect Deliverability Subscriber Actions Complaints Opens List Quality Unknown Users Spam Traps Content Infrastructure Authentication Sending Permanence Accreditation 3
4 Complaints Positive Subscriber Actions List Maintenance 4
5 Unknown Users Bounces Automated Response from Receiving Network that Message Was Not Delivered Can Happen at any Stage of Message Transfer or Days After Classified as Hard and Soft Bounces Spam Traps 5
6 Give Them a Choice Content Content Rendering 6
7 Mail Infrastructure Certify Your Manage Metrics 7
8 Relevance & Response Rates BUILDING AND PROTECTING YOUR BRAND VIA Branding 8
9 What Makes Subscribers Open? Prominently Display Your Logo Fraud Spoofing Modifying the sender address and other parts of the header to appear as if the originated from some place it did not Phishing Fraudulent practice of sending s purporting to be from legitimate companies in order to induce individuals to reveal personal information such as addresses, SS# and credit cards Malware Malicious software meant to steal private data, take control of resources or cause abusive behavior 9
10 Brand Reputation & Trust Company perception in the marketplace Erosion of brand trust In a recent Cloudmark survey, 42% of respondents said that their trust in a brand would be greatly reduced if they received a phishing claiming to be sent by that brand. You Can Stop Phishing! Authenticate with SPF and DKIM Educate your employees about spoofing, phishing and malware Monitor phishing and malware attacks Third-party vendors can help with: Registering your domain to prevent unauthenticated from being delivered Monitoring, detecting and taking down phishing sites COMPLIANCE FOR COMMERCIAL 10
11 United States CAN-SPAM Act of Law, not Privacy Law Opt-out, not Opt-in Make your privacy statement easy to find and read Track source and date of subscriber acquisition CAN-SPAM Covers all commercial Clear and conspicuously displayed opt-out mechanism Valid postal address Clear notice that the message is commercial Process unsubscribes within 10 business days No false headers or subject lines Accurately represent Forward to a Friend (FTAF) 11
12 Canada & CASL Law takes effect early 2012 CEM Law, not just Law Affects all companies that send , SMS, and social network messages into Canada Must have consent from subscriber unless implied relationship exists (allowed up to 2 years) Organization will need to review their policies Penalties can be as high as $1 million per violation for individuals, and $10 million per violation for organizations Complying with CASL Establish baseline policy for all digital communications with subscribers Segment your subscribers based on expressed preferences, observed behaviors, demographics Use opt-in consent methods for capturing contact information. Clear unsubscribe information in communications Use preference centers so that subscribers can choose the timing and frequency with which they receive s Obtain explicit consent within 2 year window Include postal address in all communications Never rent lists or do appends European Union Data Protection Directive Privacy Law not Law Opt-in, not Opt-out 7 Principals: Notice Purpose Consent Security Disclosure Access Accountability 12
13 Asia-Pacific Privacy Framework Forum of 21 Pacific Rim countries Privacy Principles: Preventing Harm Notice Collection Limitations Uses of Personal Information Choice Integrity of Personal Information Security Safeguards Access and Correction Accountability Rest of World Existence, detail and enforcement of privacy law in countries around the world vary dramatically Compliance Resources Morrison & Foerster's International Privacy Library Spam Legislation by Country en.wikipedia.org/wiki/ _spam_legislation_by_country U.S. CAN-SPAM Act of Canada - Marketer s Guide to Applying CASL arketers_guide_to_applying_casl.pdf Sender and Provider Coalition (ESPC) 13
14 Deliverability Blogs Return Path Deliverability.com Word to the Wise blog.wordtothewise.com Al Iverson blog.exacttarget.com/blog.php/al-iverson Thank You! 14
Deliverability Counts
Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.
More informatione-shot Unique Deliverability
e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is
More informationCertification. Standards & Requirements
Certification Standards & Requirements Table of Contents What Are the Standards and Requirements for Becoming and Staying Certified?... 5 Why Do We Hold Senders to These Standards and Requirements?...
More informationSCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing
EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render
More informationUnica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010
Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not
More informationEmail Marketing Glossary of Terms
Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to
More informationSmart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
More informationDeliverability Best Practices by Tamara Gielen
Deliverability Best Practices by Tamara Gielen Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved
More informationBest Practices: How To Improve Your Survey Email Invitations and Deliverability Rate
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post
More informationEmail Data Management Best Practices
Email Data Management Best Practices September 17, 2008 These Best Practices have been developed by the IAB Email Committee. About the IAB Email Committee: The Email Committee is dedicated to removing
More informationemail deliverability
There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong
More informationEmail deliverability: The good, the bad and the ugly
Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4
More informationMailworks Anti-Spam Policy
Mailworks Anti-Spam Policy September 24, 2014 Guidelines Before adding new recipients to your contact list, you need to ensure that you have the proper permission for each and every recipient on your list.
More informationPost-Send Vetting Techniques... 6 Methodology... 6
Messaging Anti-Abuse Working Group (MAAWG) Vetting Best Common Practices (BCP) November 2011 Introduction... 1 Why Vet?... 2 Pre-Send Vetting Techniques... 2 Corporate Entity Formation and History... 2
More informationThe Grande Guide To Email Deliverability and Privacy
The Grande Guide To Email Deliverability and Privacy What s a Grande Guide? We know what the typical day is like for marketers. After all, we are marketers ourselves. Between strategy sessions, impromptu
More informationAnchor s Email Marketing Glossary and Common Terms
Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can
More informationHow To Ensure Your Email Is Delivered
Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making
More informationCrawford Chondon &Partners LLP. Is your Business Ready for Canada s Anti Spam Law?
Crawford Chondon &Partners LLP Present Is your Business Ready for Canada s Anti Spam Law? By: Michael MacLellan Overview 1. What is Canada s Anti-Spam Legislation, and how will it apply? 2. What does CASL
More informationImprove Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by
Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton
More informationThe Marketing Landscape since CASL: One Year Later
The Marketing Landscape since CASL: One Year Later By: Geoff Linton and Matthew Vernhout CASL is a year old this month and the good news is that not much has changed for legitimate emarketers. Email the
More informationBlackbaud Communication Services Overview of Email Delivery and FAQs
Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers
More informationWHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application
WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the
More informationNavigating the Canadian Anti Spam Legislation. Presented by Marie Wiese September 30, 2014
Navigating the Canadian Anti Spam Legislation Presented by Marie Wiese September 30, 2014 Session Speaker Marie is the founder of Marketing CoPilot Inc., a digital marketing consulting and execution firm
More informationESPC Best Practices Guide
A division of the Network Advertising Initiative ESPC Best Practices Guide I. Introduction Email is an excellent channel for mailers to establish and maintain valuable relationships with their subscribers.
More informationYou ve got. Best practices for email deliverability. Microsoft Dynamics Marketing
You ve got Best practices for email deliverability Microsoft Dynamics Marketing Table of Contents Summary & author introduction Getting into the inbox with grace If you don t know, now you know: terms
More informationHow to Engage Your Contacts Using Email Marketing
How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the
More informationMiller Thomson Legal Alert on Canada s Upcoming Anti-Spam Legislation. Canada s Anti-Spam Legislation (CASL) Are You Ready?
Miller Thomson Legal Alert on Canada s Upcoming Anti-Spam Legislation Canada s Anti-Spam Legislation (CASL) Are You Ready? 2 No One Falls For These Scams, Do They? Nigerian 419 scam lead to Australians
More informationFOR MARKETERS AND LIST OWNERS
COUNCIL FOR RESPONSIBLE E-MAIL E-MAIL DELIVERY BEST PRACTICES FOR MARKETERS AND LIST OWNERS The following recommendations were developed to promote best practices for marketers and list owners seeking
More informationMCH Channel_e Email Best Practices for Marketers
MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationIs There Such a Thing as Internet Privacy?
Is There Such a Thing as Internet Privacy? April 13, 2015 Danielle Graff & Kristél Kriel Western Canada s Law Firm Click Agenda to edit Master title style What is Internet Privacy? Why does it matter?
More informationDMA s E-Mail Authentication Requirement: FAQs and Best Practices
DMA s E-Mail Authentication Requirement: FAQs and Best Practices DMA s Board of Directors approved a new guideline for ethical marketing practices in October 2005, with the new member requirement going
More informationTop Tactics to Improve Email Relevancy and Deliverability. Sponsored by
Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research
More information5 tips to improve your email database. An Experian Data Quality white paper
5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers
More informationCAN-SPAM Policy & Data Verification Guide
BIZ SERVICE PROVIDER CAN-SPAM Compliance & Data Verification Policy Document BSP CAN-SPAM Policy & Data Verification Guide BSP Page 1 of 5 Version 8.1 Effective Date; May 2015 BIZ SERVICE PROVIDER I. Summary
More informationTop 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
More informationOverview An Evolution. Improving Trust, Confidence & Safety working together to fight the e-mail beast. Microsoft's online safety strategy
Overview An Evolution Improving Trust, Confidence & Safety working together to fight the e-mail beast Holistic strategy Prescriptive guidance and user education, collaboration & technology Evolution of
More informationDo It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to
Do It In Durham is a celebration of Global Entrepreneurship Week. 40 events to celebrate, inspire and grow entrepreneurship allowing businesses to come together, to learn, connect, grow and succeed Constant
More informationEmail Deliverability. Best Practices for Getting to the Inbox
Email Deliverability Best Practices for Getting to the Inbox About Real Magnet Real Magnet develops digital marketing technologies with a focus on Email and Marketing Automation. Its full-featured platform
More informationMIDDLE EAST POST BOX. - Opt-In Direct Marketing -
Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The
More informationSENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS BEST LEAD GENERATION PRACTICES
Email Deliverability Handbook 2 SENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS The most fundamental rule of email marketing is that you need a great sender reputation to communicate to your contacts
More informationPrivacy, Data Collection and Information Management Practice Team November 13, 2003
Overview of Current Anti-Spam Regulations Privacy, Data Collection and Information Management Practice Team The proliferation of unsolicited commercial e-mail, more commonly known as spam, has prompted
More informationDigital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING
Digital Marketing Seminar at IMTC WEST 2012 May 30, 2012 EMAIL MARKETING SPEAKER Red Door Interactive RedDoor.biz @reddoor Pilar Bower Sr. Email Marketing Strategist pbower@reddoor.biz @pilarbower ~70
More informationPARTNER EMAIL GUIDELINES
PARTNER EMAIL GUIDELINES The guidelines listed below are required pursuant to the Agreement entered into between Criteo and the Partner. Any breach of these guidelines except the last section related to
More information10-Step. rock your subscribers inboxes. Email Marketing Guide. how to. without breaking the law. 10-Step Email Marketing Guide 1
10-Step Email Marketing Guide rock your subscribers inboxes how to without breaking the law. 10-Step Email Marketing Guide 1 Your 10-Step Email Marketing Guide This 10 Step Email Marketing Guide will help
More informationBroadband Acceptable Use Policy
Broadband Acceptable Use Policy Contents General... 3 Your Responsibilities... 3 Use of Email with particular regards to SPAM... 4 Bulk Email... 5 Denial of Service... 5 Administration of Policy... 6 2
More informationEmail Marketing & Lead Generation Blueprint
Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email
More informationEMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS
EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message
More informationEnterprise Email Marketing: The 8 Essential Success Factors
Enterprise Email Marketing: The 8 Essential Success Factors How to Create High-Impact Email Marketing Campaigns When Managing Over 1 Million Sends per Month By John H. Sellers Certified Email Marketing
More informationSIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE
SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their
More informationGet to the Inbox Ten Top Tips to Maximize Your Email Deliverability
Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and
More informationEmail Deliverability Demystified:
Email Deliverability Demystified: Papilia s Commitment to Optimizing Results A Whitepaper by Mark DiMaio Deliverability Expert SM Email Deliverability Demystified: Papilia s Commitment to Optimizing Results
More informationAn Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL
EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email
More informationData is at the heart of deliverability
FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management
More informationKnowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path
Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never
More information10 Ways to Improve B2B Email Deliverability:
From First Click to Lifetime Customer 10 Ways to Improve B2B Email Deliverability: Expert Insights on How You Can Better Deliverability 10 WAYS TO IMPROVE B2B EMAIL DELIVERABILITY: Expert insights on how
More informationImprove Email Deliverability with a Dedicated IP
WHITE PAPER Improve Email Deliverability with a Dedicated IP Improve Email Deliverability with a Dedicated IP by Chris Kolbenschlag, Director of Deliverability at Bronto Software Deliverability is a primary
More informationEVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR
EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR (AND THEN SOME...) General Information EmailConductor is a mature application now in its seventh major release, and is being used by more than 60 financial
More informationBEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results
BEST PRACTICES IN EMAIL MARKETING Get Delivered, Get Read, and Get Results 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other
More informationIntroduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What
12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,
More informationEmail Reputation Metrics Troubleshooter. Share it!
Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,
More informationFOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path
B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...
More informationE-mail Marketing: CAN- SPAM Act Compliance David J. Ervin and Christopher M. Loeffler, Kelley Drye and Warren LLP
E-mail Marketing: CAN- SPAM Act Compliance David J. Ervin and Christopher M. Loeffler, Kelley Drye and Warren LLP This Practice Note is published by Practical Law Company on its PLC Law Department web
More informationA Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results
A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session
More informationGuidance on Canada s Anti-Spam Legislation (CASL) for REALTOR Members
Guidance on Canada s Anti-Spam Legislation (CASL) for REALTOR Members Introduction This resource has been developed by The Canadian Real Estate Association (CREA) as a service to REALTOR members to make
More informationContents. Introduction. Creating a list. Growing your list. Managing unsubscribes. Handling spam complaints. Managing bounces
Managing your data Contents 01 02 03 04 05 06 07 08 09 10 11 Introduction Creating a list Growing your list Managing unsubscribes Handling spam complaints Managing bounces Dealing with Out of Office notifications
More informationEmail Marketing and Canada s Anti-Spam Law
Email Marketing and Canada s Anti-Spam Law Canada s Anti-Spam Law (CASL) is a strict law that applies to all email marketers sending messages to Canadian subscribers. An Act to promote the efficiency and
More informationThe Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact
Email Marketing from Constant Contact The Top 10 Reasons You Need an Email Marketing Service Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Email marketing
More informationProfessional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing
More informationThree pillars of successful email deliverability
Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3
More informationThe dark side of deliverability -
The dark side of deliverability - email marketing benchmarks An Experian Data Quality white paper Email remains the number one communication channel for marketers. However, organizations face many issues
More informationEmail Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences
Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for
More informationDISCLAIMER. Included on the following pages are questions marketers should be thinking about relative to CASL: Determining if you are affected
WHITEPAPER DISCLAIMER Please be advised that the following information is a representation of our interpretations of the Canadian Anti-Spam Legislation (CASL) and how it is applied to the email channel
More informationCase study for email marketing own system vs. hosted service. TouchBase Pro
Case study for email marketing own system vs. hosted service Case Study 1 JHB Live JHBLive is a one-click stop to everything that is cool in Johannesburg this online content service run by The Content
More informationJP Morgan Chase Trusted Email Registry - Review
ISE Northeast Executive Forum and Awards 2012 JP Morgan Chase Trusted Email Registry Jim Routh Global Head, Application, Internet & Mobile Security 1 Company Overview JPMorgan Chase (NYSE: JPM) is one
More informationWhat personal information do we collect from the people that visit our blog, website or app?
Privacy Policy This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as used in US privacy
More informationdatatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.
ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationDIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX
DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DIGITAL MARKETING SERIES EMAIL RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best
More informationKoch Communications Privacy Policy
Koch Communications Privacy Policy This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII, as
More informationBest Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
More informationMigration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER
Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction It seems like it should be so simple to migrate from one email service provider (ESP) to another. Good
More informationThe What, Why, and How of Email Authentication
The What, Why, and How of Email Authentication by Ellen Siegel: Director of Technology and Standards, Constant Contact There has been much discussion lately in the media, in blogs, and at trade conferences
More informationMailWorks Powered by PRI
MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,
More informationEmailserving Email Marketing Best Practices Quick Guide
Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,
More informationTop 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact
Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out
More informationA Practitioner's Guide to Spam Traps
A Practitioner's Guide to Spam Traps Don t wait for it to happen to understand the risks and implications Ken Magill, The Magill Report Austin Bliss, FreshAddress Sal Tripi, Publishers Clearing House Sam
More informationThe DMA s Analysis of Can Spam Act of 2003
The DMA s Analysis of Can Spam Act of 2003 December 11, 2003 The following is a Direct Marketing Association analysis of the Can Spam Act of 2003 (S. 877), which Congress sent to the President for signing
More informationnexusfordevelopment.org Privacy Policy
nexusfordevelopment.org Privacy Policy This privacy policy has been compiled to better serve those who are concerned with how their 'Personally identifiable information' (PII) is being used online. PII,
More informationINBOX. How to make sure more emails reach your subscribers
INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes
More informationSpam: What Consumers Really Think
From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing
More informationA SIMPLIFIED EXPLANATION OF CANADA S NEW LAW ON SPAM
A SIMPLIFIED EXPLANATION OF CANADA S NEW LAW ON SPAM IED WEB MARKETING DEVRY SMITH FRANK LLP CANADA S NEW LAW ON SPAM Businesses and governments have been making significant strides in their never-ending
More informationEmail Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email
Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.
More informationEvaluating DMARC Effectiveness for the Financial Services Industry
Evaluating DMARC Effectiveness for the Financial Services Industry by Robert Holmes General Manager, Email Fraud Protection Return Path Executive Summary Email spoofing steadily increases annually. DMARC
More informationCOMBATING SPAM. Best Practices OVERVIEW. White Paper. March 2007
COMBATING SPAM Best Practices March 2007 OVERVIEW Spam, Spam, More Spam and Now Spyware, Fraud and Forgery Spam used to be just annoying, but today its impact on an organization can be costly in many different
More informationReactivation and other email marketing challenges
Reactivation and other email marketing challenges Topics: Deliverability, Email ROI, Inactives, reactivation, campaign & success metrics, automation, testing, optimization, segmentation, mobile audience,
More informationReputation Monitor User Guide
August 18, 2015 Return Path, Inc. Table of Contents What is Reputation Monitor... 3 How Reputation Monitor Works... 4 What is a Sender Score... 5 How is a Sender Score Calculated... 5 Reputation Measures
More informationBeing labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!
Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have
More information5 Easy Ways to. Take Your. to the
5 Easy Ways to Take Your Email LIST to the Next Level Though there are a excess of avenues today by which to connect customers, marketers still rely a great deal on email marketing. It is a cost-effective
More informationPrivacy Bulletin. Key Differences between US and Canadian Anti-Spam Laws
Privacy Bulletin April 2014 Key Differences between US and Canadian Anti-Spam Laws Canada's Anti-Spam Law (or "CASL") will be in effect in July 2014, about ten years after the U.S. has enacted its anti-spam
More information