Best Practices in Marketing

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Best Practices in Email Marketing"

Transcription

1 Best Practices in Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: Today s Agenda 3 Steps to Successful Marketing Step 1: Import/Build Good (permission based) Lists Step 2: Build/Send your Campaign Step 3: Evaluate Results / Refine the Process 2

2 What Are We Trying to Achieve? delivering professional communications to an interested audience containing information they find relevant, timely, and valuable conforming to all current Best Practices and anti-spam laws 3 What can Marketing do for Your Business? Boost Repeat Business "Our revenue from return customers has increased about 30% since we began sending out our 'New Arrivals' campaign, and we've found that a number of customers who have never purchased from us before, will buy after we send out an campaign." Bijoux Mart International Create & Increase Awareness "Within a few weeks of using Constant Contact our number of subscribers grew more than 15 percent; it's tripled in less than two years. And we recently won a national award from our professional Episcopal Communicators group." Episcopal Diocese of Atlanta Drive Revenue & Profit "We started small, asking the contacts I had in Microsoft Outlook if we could add them to the list. Also, everyone in the firm asked their friends and colleagues if they wanted to be added, and many did. Our newsletter has played a critical role in our revenue growth. Communiqué Public Relations 4

3 Why Does Good Work? Because people open from people/businesses they know & trust 5 Permission What is It? 3 basic types of permission Explicit: Opt in from your website or storefront Join our mailing list Single vs. Double Opt-in Implicit: Requests for information, existing customer relationship 6 NO permission There is a direct correlation between SPAM complaints and permission: SPAM complaints will increase as permission becomes less explicit SPAM complaints will increase as your contact list gets old (> 6 months) SPAM complaints will increase if you too often or not often enough (frequency)

4 Spam Complaints 7 CAN-SPAM Compliance US Federal Requirements real (clearly identified) Sender Address real, working Reply To address clearly defined content (reason to contact recipient) real, working unsubscribe link clearly identified Corporate Address you can find more information at 8

5 Outlook vs. professional Service 9 Blocking & Filtering 2008 What happens when an message is sent out? Step 1: the outgoing message is filtered by YOUR OWN internet service provider (ISP). Step 2: the incoming message is filtered by your recipients ISP. Welcome to the world of FILTERS 19.2% (1 out of 5) commercial s do not reach their intended recipients aol msn yahoo att But which 1 out of 5? Individual / Personal Spam Filters / Challenge Response Systems Server-based Spam Filters / Anti-Virus software 10 Blacklists / Blocklists Whitelists Sender Authentication Feedback Loops Step 3: the incoming message is filtered and displayed/rendered/interpreted by your recipients INBOX software.

6 Why Use an Service? They send out your messages one at a time (increase deliverability) They have professional account managers which maintain daily relationships with key address providers (AOL, Earthlink, Gmail, Yahoo, MSN, etc ) They protect your domain name and reputation. They conform to industry Best Practices and Anti-Spam laws They help make your communications look professional (easy to read and act upon) They capture feedback data and statistics (open rates, bounce rates, unsubscribes, click-thrus, etc ) 11 Building Your Contact List Service or Sales Calls Events and Meetings Signature In-store Guest Book Website Signup Customer & Prospect Database 12

7 Gathering Your Contact s Interests Add your own logo and message to subscribers. Use data collected to send your customers only what they want Learn about your customers interests Collect names to personalize s Determine your own interest categories and other data required. 13 Build/Send your Campaigns Newsletters Frequency: monthly / quarterly Lots of educational content (typically non-promotional) 14 Promotions Frequency: bi-weekly / monthly Focus on promotion / limited content 2, 4, 6 product promotions, coupons Announcements Frequency: event-driven Promotional or educational with targeted message Invitations, new products, special events

8 Frequency & Delivery How often to send Create a master schedule Include frequency in online sign-up Monthly Newsletter Coordinate timing for maximum impact Newsletters (monthly / quarterly) Announcements / Event Invitations (as needed) When to send When is your audience most likely to read it? Day of week (Tuesday & Wednesday) Time of day (10am to 3pm) Test, test, test 15 Maximum impact with minimum intrusion Simplicity is GOOD permission reminder clear From Line good Subject Line relevant, timely content multiple links for more info $$ promotion (as appropriate) good use of white space for easy readability good use of graphics (watch out for graphic filters) 16

9 Another Good Example professional appearance nice formatting of information good use of white space good use/balance of graphics good use of links to additional information 17 Evaluate Your Results Your Service should capture campaign statistics address bounces SPAM reports Unsubscribes / Opt-Outs Open rates Click-thru rates Forwards 18

10 Summary A winning Marketing Strategy includes: Setting objectives Collecting contact information Determining message format Creating a delivery schedule Planning time for management and production Building professional communications Analyzing results Continuously refining your strategy! 19 Resources What Can You Do to Get Started or be More Successful? Blog / User Community View Customer Examples Attend Live / Regional Workshops Attend Live / Pre-Recorded web-based Workshops Engage Constant Contact professional services or the expertise of local Business Partners Constant Contact Technical Support =

11 Workshop Feedback Form Enter to win a free book! Tell Us a bit more about yourself Free 60-day trial? Free QuickStart program? Please provide Comments and Feedback on this Workshop 21 Speaking Engagements Constant Contact offers FREE Marketing training workshops/seminars to groups of 15+ people Associations, User Groups, NPOs Groups with multi-company audiences We Need Your Help! Do you know of any good Training or Meeting Room venues in the San Francisco Bay Area? 22

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact

Spreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Interactive Seminar & Workshop Presented by: Pamela Adams The Power of Email Marketing Session 1: Email Marketing 101: Why and How it Works Understand the Basics Before Starting

More information

Email Marketing in a Down Economy

Email Marketing in a Down Economy Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information

More information

5 Keys to Email Marketing

5 Keys to Email Marketing 5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they

More information

An Introduction To Email Marketing

An Introduction To Email Marketing An Introduction To Email Marketing Best Practices & Strategyt Introduction Julie Niehoff Regional Development Director Constant Contact Email: jniehoff@constantcontact.comcom Schedule: www.constantcontact.com/texas

More information

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc.

Marketing Best Practices Hints & Tips Leveraging Social Media. Copyright 2011 Constant Contact, Inc. Marketing Best Practices Hints & Tips Leveraging Social Media Copyright 2011 Constant Contact, Inc. Thank you for attending today s workshop! Ask plenty of questions remember to introduce yourself Take

More information

Value of Email Marketing. http://www.constantcontact.com

Value of Email Marketing. http://www.constantcontact.com Value of Email Marketing http://www.constantcontact.com 1 Topics Of Discussion Why Email Marketing? The Power of Relationships Creating a Winning Strategy Constant Contact Customer Examples Constant Contact

More information

e-shot Unique Deliverability

e-shot Unique Deliverability e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

CONSTANT CONTACT 2006 Live! Seminar Series EMAIL MARKETING POWER

CONSTANT CONTACT 2006 Live! Seminar Series EMAIL MARKETING POWER CONSTANT CONTACT 2006 Live! Seminar Series EMAIL MARKETING POWER 2006 Live! Seminar Series CONSTANT CONTACT EMAIL MARKETING POWER Session 1: Email Marketing 101: Why and How it Works Why Invest in Building

More information

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What

Introduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What 12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

The 40 Know It or Blow It Rules of Email Marketing

The 40 Know It or Blow It Rules of Email Marketing 1 The 40 Know It or Blow It Rules of Email Marketing Email marketing is an amazingly cost-effective way to build relationships that drive business success. In today s challenging economic times, this cost

More information

INBOX. How to make sure more emails reach your subscribers

INBOX. How to make sure more emails reach your subscribers INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never

More information

The top 10 reasons to use Constant Contact s Email Marketing Service

The top 10 reasons to use Constant Contact s Email Marketing Service The top 10 reasons to use Constant Contact s Email Marketing Service Email marketing is one of the most powerful marketing tools available for developing customer and client relationships. To do effective

More information

The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact

The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact Email Marketing from Constant Contact The Top 10 Reasons You Need an Email Marketing Service Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Email marketing

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

Bulk email and newsletters

Bulk email and newsletters + Email Newsletters + This session will cover: Concepts: 1. Bulk email and newsletters 2. Email marketing plan Welcome! Foundations of Communications Emily Pitts Ennis, CAES OIT 3. Subscription lists 4.

More information

Emailserving Email Marketing Best Practices Quick Guide

Emailserving Email Marketing Best Practices Quick Guide Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

Deliverability Counts

Deliverability Counts Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

Using E-Newsletters to Convey Your Marketing Message and Build Relationships with Prospective Families

Using E-Newsletters to Convey Your Marketing Message and Build Relationships with Prospective Families Using E-Newsletters to Convey Your Marketing Message and Build Relationships with Prospective Families Admission COP Lisa Colton, Guest Presenter Rebecca Egolf, Facilitator January 23, 2007 Lisa Colton

More information

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render

More information

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

Get Your Customers Buzzing through Internet Marketing

Get Your Customers Buzzing through Internet Marketing Get Your Customers Buzzing through Internet Marketing Massachusetts Small Business Development Center Network Southeast Regional Office Copyright 2008 - Massachusetts Small Business Development Center

More information

Sage E-marketing White Paper

Sage E-marketing White Paper Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................

More information

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

emarketing 101: Tons of Awesome Stats, and Slides on the Latest Ways to Generate Customer Leads Presented By: Heath Shults

emarketing 101: Tons of Awesome Stats, and Slides on the Latest Ways to Generate Customer Leads Presented By: Heath Shults emarketing 101: Tons of Awesome Stats, and Slides on the Latest Ways to Generate Customer Leads Presented By: Heath Shults heath@bpaa.com In this Presentation: Social Media Marketing gstatistics Definition

More information

MailWorks Powered by PRI

MailWorks Powered by PRI MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,

More information

Blackbaud Communication Services Overview of Email Delivery and FAQs

Blackbaud Communication Services Overview of Email Delivery and FAQs Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers

More information

Make Your Email Newsletter Smart and Then Watch it Work

Make Your Email Newsletter Smart and Then Watch it Work Make Your Email Newsletter Smart and Then Watch it Work A StreamSend Whitepaper Topics covered Why Email Newsletters Strategy List Growth Design Best Practices Content Development Testing and Sending Delivery

More information

SENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS BEST LEAD GENERATION PRACTICES

SENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS BEST LEAD GENERATION PRACTICES Email Deliverability Handbook 2 SENDER REPUTATION: THE KEYSTONE TO YOUR CAMPAIGNS The most fundamental rule of email marketing is that you need a great sender reputation to communicate to your contacts

More information

Local Online Marketing. Local Online Marketing. Giving Your Customers A Reason to Come Back

Local Online Marketing. Local Online Marketing. Giving Your Customers A Reason to Come Back Local Online Marketing Local Online Marketing Giving Your Customers A Reason to Come Back Marketing is a Marketing is a Competition You are not alone in your quest to provide services or products to your

More information

Ensure holiday emails reach the inbox

Ensure holiday emails reach the inbox Ensure holiday emails reach the inbox 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

The 3 Keys of Email Marketing

The 3 Keys of Email Marketing The 3 Keys of Email Marketing Connect. Inform. Grow Presented by: Pamela Adams Regional Development Director Constant Contact - Georgia www.constantcontact.com/georgia Copyright 2008 Constant Contact Inc.

More information

6-Part Lunch Learning Series

6-Part Lunch Learning Series Deliverability Basics Thursday, March 21, 2013 12:00pm 12:30pm EDT #asaewebinar Presented by: Jenny Lassi Professional Services, HighRoadSolution This complimentary webinar is brought to you by HighRoad

More information

CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012

CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012 CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012 SLIDES WILL BE AVAILABLE Just go to www.jackiewalts.com for slides And additional articles on email marketing MY BACKGROUND Over 25 years in direct

More information

email deliverability

email deliverability There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong

More information

Creating Effective Email Marketing Programs 11/15/2011

Creating Effective Email Marketing Programs 11/15/2011 Creating Effective Email Marketing Programs 11/15/2011 Slides will Be Available Just go to www.jackiewalts.com for slides And additional articles on email marketing My Background Over 25 years in direct

More information

Reporting - Bounce rates

Reporting - Bounce rates Reporting - Bounce rates An email that doesn't get delivered, is referred to as bounced. The bounce rate refers to the percentage of email addresses in your contact list that didn t receive your message

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information

Building Relationships and Repeat Business with Email

Building Relationships and Repeat Business with Email Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive

More information

Email Marketing Glossary of Terms

Email Marketing Glossary of Terms Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to

More information

Unsubscribe and Bounce Management

Unsubscribe and Bounce Management JangoMail Summary and Overview Tutorial Unsubscribe and Bounce Management JangoMail provides robust and flexible unsubscribe and bounce management capabilities. Individual addresses or entire domains can

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the

More information

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and

More information

MASS COMMUNICATIONS IN YOUR MINISTRY

MASS COMMUNICATIONS IN YOUR MINISTRY MASS COMMUNICATIONS IN YOUR MINISTRY W H I T E P A P E R MCWP0609 S M A L L G R O U P S M I N I S T R Y G U I D E C o m m u n i c a t i o n Communication is an important tool in determining the success

More information

Email Marketing Basics

Email Marketing Basics Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation

More information

E-mail Marketing & SEO

E-mail Marketing & SEO Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing

More information

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission

BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE

More information

MISTAKE: NOT HAVING PERMISSION

MISTAKE: NOT HAVING PERMISSION common rookie mistakes HELLO. If you're new to email marketing, you're probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people

More information

Active Carrot - Avoiding Spam Filters

Active Carrot - Avoiding Spam Filters Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons

More information

Advice on Using Dada Mail

Advice on Using Dada Mail Advice on Using Dada Mail Advice on Using Dada Mail Table of Contents Advice on Using Dada Mail...1 A Public Announce-Only List and Why Closed-Loop Opt-in Is So Important...1 Subscriptions...1 Why Close-Loop

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

Erkan Eker Ander Gutiérrez

Erkan Eker Ander Gutiérrez DATABASE PROMOTION: EMAIL MARKETING Selected Issues in Marketing, By Clark Banach HWR BERLIN WS13/14 Erkan Eker Ander Gutiérrez TABLE OF CONTENT DATABASE MARKETING EMAIL MARKETING TYPES OF EMAILS PROS

More information

The Essential Email Marketing Glossary

The Essential Email Marketing Glossary By Ryan P. M. Allis ASP - Application Service Provider. ASP s provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in

More information

Being labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!

Being labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence! Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have

More information

MANAGING YOUR EMAIL LIST

MANAGING YOUR EMAIL LIST MANAGING YOUR EMAIL LIST Ensuring you reach the right people at the right time with a relevant message. 866.915.9465 www.delivra.com 2013 Delivra Professional Email Marketing Software and Consulting 2

More information

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010 Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not

More information

Data is at the heart of deliverability

Data is at the heart of deliverability FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management

More information

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan THE DIGITAL MARKETING COMPANY WHITE PAPER SEPTEMBER 2008 The 10 Commandments of Email Delivery Make It Into the Inbox Co-authored by Jaren Angerbauer and Shaneli Ramratan In the world of email marketing

More information

So before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make.

So before you start blasting campaigns, check out these common mistakes that email-marketing rookies often make. Hello. If you re new to email marketing, you re probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people who have forgotten

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

Email Marketing System Options

Email Marketing System Options System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system

More information

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST

BUILDING A PERMISSION- BASED EMAIL MARKETING LIST BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

Deliverability Best Practices by Tamara Gielen

Deliverability Best Practices by Tamara Gielen Deliverability Best Practices by Tamara Gielen Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved

More information

Email Marketing & Lead Generation Blueprint

Email Marketing & Lead Generation Blueprint Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email

More information

WHAT IS DOUBLE OPT-IN EMAIL VERIFICATION?

WHAT IS DOUBLE OPT-IN EMAIL VERIFICATION? Direct Marketing via email, or Email Marketing, can be a powerful and profitable channel for any business. According to the Direct Marketing Association, every single dollar spent on Email Marketing can

More information

Email Best Practices: Proven strategies and tactics for success

Email Best Practices: Proven strategies and tactics for success Email Best Practices: Proven strategies and tactics for success 2 The most powerful marketing channel Email marketing is one of the most cost-effective marketing channels available. It s easy to get distracted

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Corissa St. Laurent Regional Development Director Constant Contact Copyright 2010 Constant Contact, Inc. Email Marketing Best Practices Connect Inform

More information

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton

More information

Successful Email Marketing

Successful Email Marketing Successful Email Marketing Twitter: susanhallam Web: www.hallam.biz Blog: www.hallam.biz/blog LinkedIn: susanhallam Email: Susan@Hallam.biz Digital Marketing Agency 2011 Hallam Communications Ltd Page

More information

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path

FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...

More information

Email Marketing 201. How a SPAM Filter Works. Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125

Email Marketing 201. How a SPAM Filter Works. Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125 Email Marketing 201 How a SPAM Filter Works Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125 Mark Feldman NetProspexVP Marketing mfeldman@netprospex.com (781) 290-5714 www.twitter.com/pinpointe

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email

Email Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.

More information

Confirmed Opt-In Guide

Confirmed Opt-In Guide Confirmed Opt-In Guide 1601 Trapelo Road Suite 329 Waltham, MA 02451 www.constantcontact.com Constant Contact, Inc. reserves the right to make any changes to the information contained in this publication

More information

White Paper. Your Guide to Email Marketing. A Cost-effective Way to Reach Your Customers and Prospects

White Paper. Your Guide to Email Marketing. A Cost-effective Way to Reach Your Customers and Prospects White Paper Your Guide to Email Marketing A Cost-effective Way to Reach Your Customers and Prospects Table of Contents Executive Summary... 3 Part One:... 4 Permission-based Email Marketing... 4 Part Two:...

More information

Growing Your Business Through Email Marketing

Growing Your Business Through Email Marketing Growing Your Business Through Email Marketing Email marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, email marketing

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

Email Reputation Metrics Troubleshooter. Share it!

Email Reputation Metrics Troubleshooter. Share it! Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,

More information

Email Best Practices 101

Email Best Practices 101 Email Best Practices 101 15 Proven Tactics for Boosting Deliverability and Engagement BY KATE NOWROUZI Email Best Practices 101 Boosting your inbox rates begins with an understanding of how your tactics

More information

Email Marketing White Paper Initial Permission/Repermission Campaigns

Email Marketing White Paper Initial Permission/Repermission Campaigns Email Marketing White Paper Initial Permission/Repermission Campaigns www.emfluence.com 877-81-EMAIL sales@emfluence.com 2009 emfluence LLC. Potential Reasons for Executing an Initial Permission or Repermission

More information

Marketing Campaign strategy

Marketing Campaign strategy Email Marketing Campaign strategy Why Should I Use An Email Marketing Planning Tool? Email is one of the most effective and easily accessible means of communication today and is part of most people s everyday

More information

The Proactive Marketer. Ensuring the safe arrival and optimum placement of emails

The Proactive Marketer. Ensuring the safe arrival and optimum placement of emails The Proactive Marketer Ensuring the safe arrival and optimum placement of emails Contents Introduction 4 Data integrity 5 Relevance 6 Reputation 8 Building a firm foundation 10 In summary 11 About the

More information

The Anatomy of Email Delivery

The Anatomy of Email Delivery The Anatomy of Email Delivery Bill Pease, Chief Scientist Convio Outline Email Delivery Overview What is email deliverability? How does it vary across ISPs? Who is responsible for email delivery? What

More information

Inbound Marketing Makin The Email/Phone Ring. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc.

Inbound Marketing Makin The Email/Phone Ring. Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. Inbound Marketing Makin The Email/Phone Ring Presented by: Joseph G. Scott, MAS VP Scott & Associates, Inc. What is Inbound Marketing? Prospects Leads Moving Leads Through The Sales Funnel Via Semi- Automation

More information