Deliverability Best Practices by Tamara Gielen

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Deliverability Best Practices by Tamara Gielen"

Transcription

1 Deliverability Best Practices by Tamara Gielen

2 Hello, my name is Tamara Gielen Blogger Community manager Speaker Independent consultant Trainer Based in Belgium 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed

3 Some of the brands I ve worked with: 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed

4 Some facts

5 5

6 6

7 7

8 Over 90% of all traffic is spam ISPs are focused on keeping their users happy by blocking messages their users don t want They can t do this manually! 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 8

9 Factors that influence deliverability

10 Typical ISP process 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed

11 Behavioral factors in deliverability Content Words Bad html code Low text-to-image ratio Not sending in MIME blog.wordtothewise.com/ 2010/09/content-basedfiltering/ Poor database hygiene Hard bounces & unsubscribes are not removed Old lists Too many spam complaints Bad opt-in practices Irrelevant messages Too high frequency Bad sender/domain reputation 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 11

12 Technical factors in deliverability IP address or domain is blacklisted Bad server configuration Sending speed, throttling, mx connections No SPF & Sender ID record DKIM & DomainKeys are not implemented 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 12

13

14 What s new?

15 Gmail introduces Priority Inbox 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed

16 Hotmail sorts your inbox as well 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed

17 Hotmail helps you get rid of unwanted in bulk 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed

18 Microsoft will determine inbox delivery based on According to Return Path, Microsoft will soon start using engagement metrics to determine whether it delivers a message into your inbox or junk folder on an individual basis: Message read, then deleted Message deleted without reading Message answered Frequency of receiving and reading messages from a certain sender 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed

19 Common myths about deliverability

20 v

21

22 Identifying deliverability issues

23 Delivery Rate Inbox Delivery Rate

24 Source of most deliverability issues User complaints Unknown users Spam trap addresses Sending infrastructure Sending consistency (volume & frequency) Content and headers 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 24

25 How to identify a deliverability issue? Signs of trouble Falling open & click rates (overall + per ISP) Spikes in bounce rates (overall + per ISP) Monitor delivery logs Sign up to feedback loops Set up dedicated accounts at major ISPs Yahoo!, AOL, Gmail, and Hotmail and add those accounts to every mailing 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 25

26 How to solve deliverability issues? Improve opt-in/opt-out practices Improve list hygiene Improve contact strategy Improve infrastructure / ESP Improve reputation Improve authentication Do this BEFORE you contact the ISP! 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed 26

27 Some great resources

28 Reputation Monitoring Sites Source: blog.wordtothewise.com Sender Score Sender Base AOL reputation Reports the reputation of IPs as determined by AOL. RoadRunner blocks Reports if a particular IP address is currently being blocked from sending mail to Road Runner. Spamhaus blocks Reports if an IP is currently listed on any of the Spamhaus lists. Sendmail Reputation ip_reputation/ Reports reputation of an IP address as measured by Sendmail. Trusted Source Commtouch Barracuda Central SNDS Will show IP addresses that are currently blocked by Microsoft Tamara Gielen BVBA all rights reserved duplication is not allowed

29 resources.mailchimp.com/ guides 2010 Tamara Gielen BVBA all rights reserved duplication is not allowed

30 Blog by deliverability experts Laura & Steve Atkins

31 Blog by deliverability expert Al Iverson

32 Some great advice and tutorials from a bunch of well-know deliverability experts

33 I read so you don t have to - a selection of the best marketing articles on the web

34 More than members, lively discussion board, regular webinars, lots of resources

35 Learn more about deliverability If your s don t make it to the inbox, you can test and optimize all you want, it won t matter Request a copy of this deliverability white paper: Tamara Gielen BVBA all rights reserved duplication is not allowed

36 Questions? Tamara Gielen Marketing Consultant, Speaker & Trainer

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

Blackbaud Communication Services Overview of Email Delivery and FAQs

Blackbaud Communication Services Overview of Email Delivery and FAQs Blackbaud Communication Services Blackbaud Communication Services Overview of Email Delivery and FAQs Email Delivery through your Blackbaud Solutions Blackbaud Communication Services can send large numbers

More information

6-Part Lunch Learning Series

6-Part Lunch Learning Series Deliverability Basics Thursday, March 21, 2013 12:00pm 12:30pm EDT #asaewebinar Presented by: Jenny Lassi Professional Services, HighRoadSolution This complimentary webinar is brought to you by HighRoad

More information

Email Reputation Metrics Troubleshooter. Share it!

Email Reputation Metrics Troubleshooter. Share it! Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,

More information

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010

Unica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010 Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not

More information

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path

Knowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never

More information

e-shot Unique Deliverability

e-shot Unique Deliverability e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is

More information

SendGrid Deliverability Guide. Everything You Need to Know About Delivering Email through Your Web Application

SendGrid Deliverability Guide. Everything You Need to Know About Delivering Email through Your Web Application Everything You Need to Know About Delivering Email through Your Web Application SECTION 1 The Most Important Fact about Email: Delivery is Never Guaranteed Email is the backbone of the social web, making

More information

Deliverability Counts

Deliverability Counts Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.

More information

A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107

A White Paper. VerticalResponse, Email Delivery and You A Handy Guide. VerticalResponse,Inc. 501 2nd Street, Suite 700 San Francisco, CA 94107 A White Paper VerticalResponse, Email Delivery and You Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

email deliverability

email deliverability There s no question that email software and the people who use it are getting better at filtering out spam. This is good since it makes it easier for engaging emails to get through but without a strong

More information

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing

SCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

Email Best Practices 101

Email Best Practices 101 Email Best Practices 101 15 Proven Tactics for Boosting Deliverability and Engagement BY KATE NOWROUZI Email Best Practices 101 Boosting your inbox rates begins with an understanding of how your tactics

More information

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article

More information

INBOX. How to make sure more emails reach your subscribers

INBOX. How to make sure more emails reach your subscribers INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes

More information

Reputation Monitor User Guide

Reputation Monitor User Guide August 18, 2015 Return Path, Inc. Table of Contents What is Reputation Monitor... 3 How Reputation Monitor Works... 4 What is a Sender Score... 5 How is a Sender Score Calculated... 5 Reputation Measures

More information

DMA Deliverability White Paper Review WHITE PAPER

DMA Deliverability White Paper Review WHITE PAPER DMA Deliverability White Paper Review WHITE PAPER Table of Contents About This Document... 2 Executive Summary... 3 Major Factors that Impact on Deliverability... 5 Ten Steps to Improved Deliverability...

More information

Email deliverability: The good, the bad and the ugly

Email deliverability: The good, the bad and the ugly Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4

More information

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application

WHITEPAPER. SendGrid Deliverability Guide V2. Everything You Need to Know About Delivering Email through Your Web Application WHITEPAPER SendGrid Deliverability Guide V2 Everything You Need to Know About Delivering Email through Your Web Application The Most Important Fact about Email: Delivery is Never Guaranteed Email is the

More information

The Grande Guide To Email Deliverability and Privacy

The Grande Guide To Email Deliverability and Privacy The Grande Guide To Email Deliverability and Privacy What s a Grande Guide? We know what the typical day is like for marketers. After all, we are marketers ourselves. Between strategy sessions, impromptu

More information

What does it actually mean to warm up an IP address?

What does it actually mean to warm up an IP address? page1 The IP Warm-up Process Explained Whether you are new to the email game or an accomplished mailer, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve

More information

Under the skin of email deliverability March 2011

Under the skin of email deliverability March 2011 Under the skin of email deliverability March 2011 Published: February 2011 // Written by: Stephen White (Account Director) Contents About this document Executive summary Steps to improve deliverability

More information

You ve got. Best practices for email deliverability. Microsoft Dynamics Marketing

You ve got. Best practices for email deliverability. Microsoft Dynamics Marketing You ve got Best practices for email deliverability Microsoft Dynamics Marketing Table of Contents Summary & author introduction Getting into the inbox with grace If you don t know, now you know: terms

More information

Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER

Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER Migration Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction It seems like it should be so simple to migrate from one email service provider (ESP) to another. Good

More information

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...

1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered... 1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5

More information

CommuniGator. Avoiding spam filters

CommuniGator. Avoiding spam filters CommuniGator Avoiding spam filters How to dodge the junk box; deliverability and avoiding spam filters Email marketers often have more to battle with than just creating an email and sending it to their

More information

Improve Email Deliverability with a Dedicated IP

Improve Email Deliverability with a Dedicated IP WHITE PAPER Improve Email Deliverability with a Dedicated IP Improve Email Deliverability with a Dedicated IP by Chris Kolbenschlag, Director of Deliverability at Bronto Software Deliverability is a primary

More information

How to make sure you receive all emails from the University of Edinburgh

How to make sure you receive all emails from the University of Edinburgh How to make sure you receive all emails from the University of Edinburgh To ensure that any email from The University of Edinburgh - or any address you choose - is not automatically sent to your junk or

More information

5 tips to improve your email database. An Experian Data Quality white paper

5 tips to improve your email database. An Experian Data Quality white paper 5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers

More information

Marketer s Field Guide to Gmail, Outlook.com, and Yahoo!

Marketer s Field Guide to Gmail, Outlook.com, and Yahoo! Marketer s Field Guide to Gmail,, and Yahoo! Thanks to better ways to filter and block spam, inboxes are nearly free of unwanted mail, but not without a price. According to past Return Path studies, permissioned

More information

Content Filters A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER

Content Filters A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER Content Filters A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER CONTENT FILTERS 2 Introduction Content- based filters are a key method for many ISPs and corporations to filter incoming email..

More information

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by

Top Tactics to Improve Email Relevancy and Deliverability. Sponsored by Top Tactics to Improve Email Relevancy and Deliverability Sponsored by Introductions Sergio Balegno, Director of Research MarketingSherpa / MECLABS Primary Research @SergioBalegno Jeffrey Rice, Research

More information

Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst

Email Deliverability: Optimizing Your Email Marketing Strategy. Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst : Optimizing Your Email Marketing Strategy Version 1.0.08: September 7, 2008 Presented by: Angela McKay CRM Business Analyst Version 1.0.08 Table of Contents Table of Contents... 2 About this Document...

More information

How To Send. Zillions A DAY. (And Keep Customers Happy and Engaged) by Mike Hillyer, Senior Director of Global Solution Consulting

How To Send. Zillions A DAY. (And Keep Customers Happy and Engaged) by Mike Hillyer, Senior Director of Global Solution Consulting How To Send Zillions OF EMAILS A DAY (And Keep Customers Happy and Engaged) by Mike Hillyer, Senior Director of Global Solution Consulting How Much Email Does Your Company Send? A hundred a day? A thousand

More information

Email Delivery Simplified White Paper

Email Delivery Simplified White Paper Email Delivery Simplified White Paper April 28, 2005 Prepared by StrongMail Systems, Inc. 1300 Island Drive, Suite 200 Redwood Shores, CA 94065 t. (650) 421-4200 f. (650) 421-4201 info@strongmailsystems.com

More information

Mailrelay The best email marketing solution for your needs

Mailrelay The best email marketing solution for your needs Mailrelay The best email marketing solution for your needs The e-mail marketing has become one of the best techniques to reduce costs on the internet. This type of marketing has established itself as the

More information

Bulk Email Deliverability Report South Africa 2011

Bulk Email Deliverability Report South Africa 2011 Bulk Email Deliverability Report South Africa 2011 7 December 2010 Bulk Email Deliverability: Executive Summary Last year in South Africa 500 million Rand was spent on email and digital direct marketing

More information

Email Marketing 201. How a SPAM Filter Works. Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125

Email Marketing 201. How a SPAM Filter Works. Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125 Email Marketing 201 How a SPAM Filter Works Craig Stouffer Pinpointe On-Demand cstouffer@pinpointe.com (408) 834-7577 x125 Mark Feldman NetProspexVP Marketing mfeldman@netprospex.com (781) 290-5714 www.twitter.com/pinpointe

More information

Email. Best Practices 101. Proven Tactics for Boosting Deliverability and Engagement. by Kate Nowrouzi, Director of Product Policy, Message Systems

Email. Best Practices 101. Proven Tactics for Boosting Deliverability and Engagement. by Kate Nowrouzi, Director of Product Policy, Message Systems Messaging Masters Series Email Best Practices 101 Proven Tactics for Boosting Deliverability and Engagement by Kate Nowrouzi, Director of Product Policy, Message Systems Email Best Practices 101 Boosting

More information

Understanding & Improving. Email Deliverability

Understanding & Improving. Email Deliverability Understanding & Improving Email Deliverability Table of Contents What is Email Deliverability? 3 The Importance of Email Deliverability 4 The 4 Stages of Email Deliverability 4 1. Network Level 5 2. Server

More information

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT

EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT PLATFORM PEOPLE STRATEGY EMAIL MARKETING MODULE OVERVIEW ENGINEERED FOR ENGAGEMENT Contents p1 E-Newsletter Overview p2 E-Newsletter Sample p3 Forward Article p4 p5 p6 p7 Print Article Read More Subscription

More information

Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue.

Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue. Eloqua Enhanced Branding and Deliverability More emails to the inbox means more opportunities and revenue. Product Description In order to provide the best possible deliverability tool set, Eloqua has

More information

Enterprise Email Marketing: The 8 Essential Success Factors

Enterprise Email Marketing: The 8 Essential Success Factors Enterprise Email Marketing: The 8 Essential Success Factors How to Create High-Impact Email Marketing Campaigns When Managing Over 1 Million Sends per Month By John H. Sellers Certified Email Marketing

More information

Mastering Your Email Reputation: Seven Strategies for Improving Deliverability

Mastering Your Email Reputation: Seven Strategies for Improving Deliverability WHITE PAPER August 2008 Best Practices in Email Marketing Mastering Your Email Reputation: Seven Strategies for Improving Deliverability Effective tips and best practices for safeguarding your email sender

More information

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE

SIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their

More information

Email Marketing Workshop

Email Marketing Workshop Email Marketing Workshop Part V Deliverability, Compliance & Trust Agenda Getting To The Inbox Protecting Your Brand Email Laws & Regulations 1 Laurence Rothman Nationwide Senior Consultant, Brand Reputation

More information

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan

WHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan THE DIGITAL MARKETING COMPANY WHITE PAPER SEPTEMBER 2008 The 10 Commandments of Email Delivery Make It Into the Inbox Co-authored by Jaren Angerbauer and Shaneli Ramratan In the world of email marketing

More information

DMA s E-Mail Authentication Requirement: FAQs and Best Practices

DMA s E-Mail Authentication Requirement: FAQs and Best Practices DMA s E-Mail Authentication Requirement: FAQs and Best Practices DMA s Board of Directors approved a new guideline for ethical marketing practices in October 2005, with the new member requirement going

More information

8/4/2015 Sphere 9.4.6 Sphere Email US

8/4/2015 Sphere 9.4.6 Sphere Email US Sphere Email Guide 8/4/2015 Sphere 9.4.6 Sphere Email US 2015 Blackbaud, Inc. This publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic, or mechanical,

More information

Deliverability Debunked: A Do s and Don ts Guide

Deliverability Debunked: A Do s and Don ts Guide Deliverability Debunked: A Do s and Don ts Guide According to the latest studies, an estimated 20 percent of all emails sent in North America never reach the inbox of intended receivers. As such, the deliverability

More information

Anchor s Email Marketing Glossary and Common Terms

Anchor s Email Marketing Glossary and Common Terms Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can

More information

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability

Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Get to the Inbox Ten Top Tips to Maximize Your Email Deliverability Introduction It s estimated that 70%* of all email is spam - not just unwelcome promotional messages, but phishing scams, hoaxes and

More information

Inbox Monitor User Guide

Inbox Monitor User Guide September 15, 2015 Return Path, Inc. Table of Contents What is Inbox Monitor?... 3 How Does Inbox Monitor Work... 4 Seed Data... 4 Subscriber Data... 4 Getting Started with the Seed List... 5 How to Import

More information

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by

Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation. Sponsored by Improve Email Deliverability: Tactics for Handling Complaints and Boosting Reputation Sponsored by Introductions Adam T. Sutton, Senior Reporter MarketingSherpa / MECLABS Primary Research @AdamTSutton

More information

10 Ways to Improve B2B Email Deliverability:

10 Ways to Improve B2B Email Deliverability: From First Click to Lifetime Customer 10 Ways to Improve B2B Email Deliverability: Expert Insights on How You Can Better Deliverability 10 WAYS TO IMPROVE B2B EMAIL DELIVERABILITY: Expert insights on how

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

The Anatomy of Email Delivery

The Anatomy of Email Delivery The Anatomy of Email Delivery Bill Pease, Chief Scientist Convio Outline Email Delivery Overview What is email deliverability? How does it vary across ISPs? Who is responsible for email delivery? What

More information

How to Add HealthCentral to Your Safe Senders List

How to Add HealthCentral to Your Safe Senders List How to Add HealthCentral to Your Safe Senders List Due to the growing problem of unsolicited and unwanted commercial emails, many web mail services and email applications have taken measures to automatically

More information

Email Marketing Do s and Don ts A Sprint Mail Whitepaper

Email Marketing Do s and Don ts A Sprint Mail Whitepaper Email Marketing Do s and Don ts A Sprint Mail Whitepaper Table of Contents: Part One Email Marketing Dos and Don ts The Right Way of Email Marketing The Wrong Way of Email Marketing Outlook s limitations

More information

Adding ECA Marketing to your safe-senders list

Adding ECA Marketing to your safe-senders list Adding ECA Marketing to your safe-senders list If your email provider is not listed below or your email is managed by your company you will need to contact your system administrator. If you have updates

More information

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:...

Table of Contents Recommendation Summary... 3 Introduction... 4 Formatting Recommendations... 5 Creative:... 7 Deliverability & Infrastructure:... Table of Contents Recommendation Summary... 3 Technical:... 3 Creative:... 3 Introduction... 4 Formatting Recommendations... 5 JavaScript:... 5 Forms:... 5 Background Tags and Colors:... 5 Html Text:...

More information

Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time

Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time By Angela McKay E mail Marketing Consultant, Lasso Data Systems Inc. Published: September 2008 Copyright

More information

Emailing from The E2 Shop System EMail address Server Name Server Port, Encryption Protocol, Encryption Type, SMTP User ID SMTP Password

Emailing from The E2 Shop System EMail address Server Name Server Port, Encryption Protocol, Encryption Type, SMTP User ID SMTP Password Emailing from The E2 Shop System With recent releases of E2SS (at least 7.2.7.23), we will be allowing two protocols for EMail delivery. A new protocol for EMail delivery Simple Mail Transfer Protocol

More information

a white paper Email Deliverability The Informz Way

a white paper Email Deliverability The Informz Way a white paper Email Deliverability The Informz Way Table of Contents Introduction... 1 The Basics of Email Deliverability... 2-5 Trends in Deliverability... 6-7 Tips to Improve Deliverability... 8-9 Conclusion...

More information

How To Make Sure You Receive New Penn Emails

How To Make Sure You Receive New Penn Emails 3 rd PARTY ORIG I N ATIONS How To Make Sure You Receive New Penn Emails Why Do New Penn Emails Not Reach My Inbox? Depending on the email system you use to check email and the spam filter software it s

More information

Data is at the heart of deliverability

Data is at the heart of deliverability FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management

More information

A quick guide to... Permission: Single or Double Opt-in?

A quick guide to... Permission: Single or Double Opt-in? A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of

More information

Why should I get someone else to send my email campaign when my CRM/IT Team/web host/can do it?

Why should I get someone else to send my email campaign when my CRM/IT Team/web host/can do it? Why should I get someone else to send my email campaign when my CRM/IT Team/web host/can do it? The most important reason to outsource the delivery of your email campaign is often not what people consider

More information

Deliverability 101. #amplify15. 2015 International Business Machines Corporation

Deliverability 101. #amplify15. 2015 International Business Machines Corporation Deliverability 101 Jeff Dellapina Deliverability and Provisioning Manager Please Note: IBM s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at

More information

Managing Your Email Reputation

Managing Your Email Reputation Managing Your Email Reputation For most companies and organizations, email is the most important means of business communication. The value of email today, however, has been compromised by the rampant

More information

DST EMAIL. Product FAQs. Thank you for using our products. DST UK www.dstsystems.co.uk

DST EMAIL. Product FAQs. Thank you for using our products. DST UK www.dstsystems.co.uk EFFECTIVE PERSONALISED PRINT AND E-COMMUNICATION SOLUTIONS DESIGNED WITH YOU IN MIND DSTSYSTEMS.CO.UK DST EMAIL Product FAQs version 01 Thank you for using our products. DST UK www.dstsystems.co.uk DST

More information

The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact

The Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact Email Marketing from Constant Contact The Top 10 Reasons You Need an Email Marketing Service Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Email marketing

More information

Improving Communication With DNSBLs. Christine Borgia Sr. Director, Email Intelligence Return Path September 17, 2013

Improving Communication With DNSBLs. Christine Borgia Sr. Director, Email Intelligence Return Path September 17, 2013 Improving Communication With DNSBLs Christine Borgia Sr. Director, Email Intelligence Return Path September 17, 2013 Overview What s the problem? What to do. What not to do. What s the problem? The Problem

More information

Why Marketing Is More Important Than Ever

Why  Marketing Is More Important Than Ever Why Email Marketing Is More Important Than Ever Do your customers care about your message? Today s there are estimated 218.6 million Americans are email users, which represents nearly 90 percent of total

More information

The Essential Email Marketing Glossary

The Essential Email Marketing Glossary By Ryan P. M. Allis ASP - Application Service Provider. ASP s provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in

More information

The Power of Email Marketing

The Power of Email Marketing The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships

More information

Email Marketing Glossary of Terms

Email Marketing Glossary of Terms Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to

More information

The power of whitelists. Melinda Plemel Return Path

The power of whitelists. Melinda Plemel Return Path The power of whitelists Melinda Plemel Return Path Spam filter Heuristics Speculative Algorithm = Rule Result of applied rule = A Numerical Score The result of the final equation is known as the Spam

More information

Spam Filtering A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER

Spam Filtering A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER Spam Filtering A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction Spam filtering is a catch- all term that describes the steps that happen to an email between a sender and a receiver

More information

SMTPSWITCH MAILER V6 FEATURES

SMTPSWITCH MAILER V6 FEATURES SMTPSWITCH MAILER V6 FEATURES 22 Powerful Features Packed in a Single Email Marketing/Bulk Mailing Program! Easy and Advanced WYSIWYG/HTML Editing SMTPSwitch Mailer has a powerful built-in WYSIWYG editor

More information

How to Engage Your Contacts Using Email Marketing

How to Engage Your Contacts Using Email Marketing How to Engage Your Contacts Using Email Marketing We will be starting at 2:00 pm EST. Use the Question Pane in GoToWebinar to Ask Questions! CHAT WITH US: 1 Using the question pane shown above 2 Use the

More information

Reporting - Bounce rates

Reporting - Bounce rates Reporting - Bounce rates An email that doesn't get delivered, is referred to as bounced. The bounce rate refers to the percentage of email addresses in your contact list that didn t receive your message

More information

Email Win-Back Programs: Everyone Recommends Them, But Do They Work?

Email Win-Back Programs: Everyone Recommends Them, But Do They Work? Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based

More information

The Deliverability Success Guide: 10 Steps To Seamless Inbox Delivery

The Deliverability Success Guide: 10 Steps To Seamless Inbox Delivery The Deliverability Success Guide: 10 Steps To Seamless Inbox Delivery Recent surveys leave little doubt: email deliverability remains the most serious challenge for marketers. According to research by

More information

Conquer Your Email Deliverability Woes. 15 Foolproof Tips to Improve Email Deliverability

Conquer Your Email Deliverability Woes. 15 Foolproof Tips to Improve Email Deliverability Conquer Your Email Deliverability Woes 15 Foolproof Tips to Improve Email Deliverability In 1789, Benjamin Franklin said, 'In this world, nothing is certain but death and taxes'. On the same lines, if

More information

Being labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!

Being labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence! Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have

More information

BEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results

BEST PRACTICES IN EMAIL MARKETING. Get Delivered, Get Read, and Get Results BEST PRACTICES IN EMAIL MARKETING Get Delivered, Get Read, and Get Results 2009 RightNow Technologies. All rights reserved. RightNow and RightNow logo are trademarks of RightNow Technologies Inc. All other

More information

accelerated lead generation Improving Your Email Deliverability

accelerated lead generation Improving Your Email Deliverability accelerated lead generation Improving Your Email Deliverability Improving Your Email Deliverability ISPs NO LONGER RELY ON ANY ONE SINGLE FACTOR TO DETERMINE IF YOUR EMAIL IS SPAM OR A LEGITIMATE EMAIL.

More information

eprism Email Security Appliance 6.0 Intercept Anti-Spam Quick Start Guide

eprism Email Security Appliance 6.0 Intercept Anti-Spam Quick Start Guide eprism Email Security Appliance 6.0 Intercept Anti-Spam Quick Start Guide This guide is designed to help the administrator configure the eprism Intercept Anti-Spam engine to provide a strong spam protection

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX

DIGITAL MARKETING SERIES DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DELIVERABILITY: GETTING TO YOUR CUSTOMER S INBOX DIGITAL MARKETING SERIES EMAIL RULE #1 If it doesn't make it to the inbox, it's a wasted effort. How do you avoid the digital black hole? With tested best

More information

How to Whitelist Conroe748 Email

How to Whitelist Conroe748 Email How to Whitelist Conroe748 Email Gmail, Outlook, AOL, Yahoo, Hotmail and Other Internet Service Providers Below is information on how to whitelist email messages from Conroe Lodge #748 with AOL, Yahoo,

More information

Overview An Evolution. Improving Trust, Confidence & Safety working together to fight the e-mail beast. Microsoft's online safety strategy

Overview An Evolution. Improving Trust, Confidence & Safety working together to fight the e-mail beast. Microsoft's online safety strategy Overview An Evolution Improving Trust, Confidence & Safety working together to fight the e-mail beast Holistic strategy Prescriptive guidance and user education, collaboration & technology Evolution of

More information

Email Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals. A Primer On Healthcare Email Marketing Part I

Email Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals. A Primer On Healthcare Email Marketing Part I Email Marketing Deliverability: Getting into the Inboxes of Healthcare Professionals A Primer On Healthcare Email Marketing Part I Imagine you ve carefully crafted and designed a fantastic email marketing

More information

Best Practices in Email Marketing

Best Practices in Email Marketing Best Practices in Email Marketing April 2008 Presented by: Stu Carty Regional Development Director Constant Contact Inc. phone: 925-855-7401 email: scarty@constantcontact.com http://sfbayarea.constantcontact.com

More information

Active Carrot - Avoiding Spam Filters

Active Carrot - Avoiding Spam Filters Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons

More information

The Basics of Email Marketing

The Basics of Email Marketing The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it

More information