Eloqua Enhanced Branding and Deliverability More s to the inbox means more opportunities and revenue.

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1 Eloqua Enhanced Branding and Deliverability More s to the inbox means more opportunities and revenue. Product Description In order to provide the best possible deliverability tool set, Eloqua has partnered with the world s leading provider, Return Path. The combination of Eloqua and Return Path provides the most powerful testing and reputation management tools accessible right from within your marketing automation platform. General deliverability including international mailbox tests Spam content check client preview tests Reputation and blacklist monitoring Your reputation is everything ISPs make filtering decisions primarily based on a sender s mailing IP reputation. Every ISP blocks and filters differently, but what they share in common is that they all determine what gets into the inbox and what does not. Most of these filtering decisions are based on a sender s reputation, and a poor reputation means your will get blocked or sent directly to the SPAM folder. The good news is that as the sender, you are in complete control of your own reputation. Eloqua offers several tiered offerings, providing tools and services to help you improve your deliverability rates and protect your brand Eloqua Corporation. All rights reserved.

2 Data Sheet: Branding & Deliverability 2 Silver Package The silver package is the first step in moving away from a shared IP address. The silver package provides a single dedicated IP address to give you complete control over your own sender reputation and brand. The silver package includes: Up to 3 branded bounceback domains Establish a sending domain with ISP s Apply your branding to all headers Gain distinction from shared range domains One (1) dedicated IP address Establish a distinct sender reputation Get protection from IP issues caused by other senders Branded DNS Enjoy protection from shared domain blocks Isolate your IP s brand from everyone elses Branded images and links Create comprehensive content branding Apply consistent branding across content and headers, helping to avoid being flagged as a phishing suspect. Domain key / DKIM support Domain Key Identified Mail (DKIM) digitally signs s with your organization s domain name to provide brand protection against forgery. DKIM sign up to 3 from addresses Deliverability program assistance for one (1) event annually Deliverability tracking, whitelist and feedback loop management, ISP relations, and consulting services for deliverability, reputation repair, mail filtering issues or technical details of sending bulk . Access to industry knowledge and a direct connection to an Eloqua Deliverability Officer to resolve larger deliverability issues.

3 Data Sheet: Branding & Deliverability 3 Gold Package The gold package is the next step in branding and deliverability. The Gold package includes everything in the Silver Package but also adds more IP addresses, comprehensive tools for delivery tracking, whitelist management, and expert services for helping you improve your reputation rating. Up to 5 branded bounceback domains Establish a sending domain with ISP s Apply your branding to all headers Gain distinction from shared range domains Three (3) dedicated IP addresses Rely on additional fallback IPs in the event of false- positive spam flagging. Spread volume across IP addresses to reduce the likelihood of triggering volume spamblocks. Domain key / DKIM support Domain Key Identified Mail (DKIM) digitally signs s with your organizations domain name to provide brand protection against forgery. DKIM sign up to 6 from addresses Deliverability program assistance for three (3) events annually Deliverability tracking, whitelist and feedback loop management, ISP relations, and consulting services for deliverability, reputation repair, mail filtering issues or technical details of sending bulk . Access to industry knowledge and a direct connection to an Eloqua Deliverability Officer to resolve larger deliverability issues.

4 Data Sheet: Branding & Deliverability 4 Boost The Boost service provides a more comprehensive set of ReturnPath tools to help you take full advantage of the increased deliverability services in the Eloqua Branding and Deliverability packages. Boost is available as an add- on tool set for both silver and gold packages, or comes included as part of the platinum package. ReturnPath Tools Tap into the capabilities of Return Path, the industry s leading trusted provider of reputation data, tools, and services to improve deliverability. Reputation Monitor, Blacklist Monitor, and In- Batch Deliverability tools let you know how ISPs and receivers view your reputation, how you compare to other senders, and what you need to change to improve your inbox placement rates. Premium deliverability testing Access additional test events and types for more frequent and accurate deliverability checks. Gain better insight into your ISP reputation Self- reputation management and education Access comprehensive reputation and blacklist analysis and management, fully integrated into the Eloqua platform. Receive documentation to facilitate comprehensive deliverability education.

5 Data Sheet: Branding & Deliverability 5 Platinum Package The platinum package provides an even further level of security particularly for organizations that require comprehensive support for regulatory, compliance, or security purposes. The platinum package includes everything in the gold package as well as the Boost at a lower cost than purchasing these items separately. Extended security implementation Additional support for regulation and compliance- driven implementation requirements o Included Boost package for increased deliverability tools and services o Available special configurations including the ability to send from Eloqua through your internal servers for imprinting / IP policies o Blind Carbon Copy (BCC) compliance audit trail for all messages to collect all activity in a dedicated inbox. Get into the inbox ISPs are extremely protective and the landscape is becoming more dynamic all the time. Complaint rates, lack of personalization, and abrupt volumes can all dramatically impact your sender score. You don t want to be spending your time and resources repairing a damaged brand. Instead, protect your IP, trust, brand, and ultimately your leads and revenue. About Eloqua Eloqua automates the science of marketing campaign execution, testing, measurement, prospect profiling, and lead nurturing allowing marketers to acquire customers, drive revenue and do what they do best: develop strong brands, build creative campaigns, and deliver compelling content. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. Eloqua Limited 1921 Gallows Road Suite 250 Vienna, VA For more information, please call: or Eloqua Limited. All rights reserved.

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