Marketing & Lead Generation Blueprint
|
|
- Annice O’Neal’
- 8 years ago
- Views:
Transcription
1 Marketing & Lead Generation Blueprint
2 marketing has been around for as long as has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since is such a dynamic system which can be molded according to specific needs, it is important to understand its power, scope and tools. To begin with, marketing includes sending across s, mostly in bulk to targeted demographics. But it is actually a very strong and powerful medium which can increase profits tremendously if used well and methodically and can also create havoc if misused or not used properly. It is important to keep the following points in mind before starting an marketing campaign: Designing the right for the right segment Sending the right to the right segment Following up religiously Creating brand awareness Staying away from spam Generating leads Users spend 51 seconds reading the average newsletter The takes the shape of a business document, a marketing letter, promotional ad campaign and many other such tools. These messages have evolved over the years into highly specialized and highly targeted instruments which do their job when they are fully loaded. marketing is not just about promoting a brand, service or a product. Today, the internet has reached homes like never before. The number of people using web based services has ballooned over the years. Hence, marketing is more about building relationships with prospective clients. More and more brands are vying for the same space. Hence to use marketing wisely is an understatement. Lead Generation For an marketer, sending s in the thousands does not mean he will get business immediately. To do this, there are certain practices which he has to adopt. Lead generation through marketing can be a potential gold mine only of the hard work is put in. Of utmost importance are the following factors: Personalization of lists Management and segmentation of lists according to various criteria Utilizing in-house lists to the maximum An marketer's weapon is his list. To generate quality leads is not an easy task. Using the above mentioned strategies, one is able to bring down bounce rates, increase visibility, and avoid spam traps and so on. Hence it is vital for any marketing campaign to adhere to these. In a recent survey on , 74% of survey respondents check their daily and 22% check 3-6 days a week. Across all age, gender, education and other demographic groups, 58% believe Spam has increased. When an is sent to a prospective client, he has to be interested in reading it. Making an campaign suitable for easy viewership is one of the top priorities. After that the next best thing to do is not send bulk mail. It puts off any client in the long run. 30% 25% 20% 15% 10% 5% Open Opt-in leads are those which open the s, read them, and opt for the offer that you have put forth. These offers may be different for different clients. Opt-in leads are very strong means of ensuring that your lead gets converted to business. When a prospective client wishes to receive further communication from you, he will subscribe to it. This means that he is giving you explicit consent to him. This is a quality lead generated. To reach this level, it is necessary that we use the above mentioned features. It makes the process easier, economical and more target oriented. Click Months Subscribed
3 Honoring opt out requests also ensures CAN-SPAM compliance. 73% of retailers sent no more s after receiving an opt-out request. Some of the key pointers to marketing and how it generates quality leads s can be designed to generate interest in product deliver ability and open rates can be monitored to a certain extent Specific s can be designed for specific services and offers Customized lists can be used to further increase penetration and visibility lists and their significance Today we have many service providers which provide clients with ready made lists. These lists contain millions of addresses of prospective clients. Each address is a scope for a sale. This multiplies your chances by millions. This immense opportunity is why marketing is such a popular tool today. lists can be derived through various means like: Crowd sourcing Purchasing Leasing Inventory clean up Spam One of the most common issues which come into the picture when it comes to bulk lists is the issue of spam. Spam is the most hated word in the marketer's world. It needs to be controlled and eliminated. Being spam listed is death for marketing. Hence necessary precautions need to be taken to ensure that spam is not part of the program. It is essential for a list sourcing company to ensure that they do not provide the client with s which can have potential spam traps. Hence research and data cleansing is of vital importance. All records in the list should be valid. They should not be outdated; spam trapped and should be valid. These are the few basic needs which are essential for better lead generation. Today, marketing has progressed a lot. To generate quality leads, all listing sites provide these services as basic features. Some provide certain niche offers which are attractive. They include the following. Keep Spam at Bay Here are a few tips that will help you keep the most dreaded SPAM at bay: Get Whitelisted Each ISP has different rules in place to detect SPAM. It is a good idea to get whitelisted with major ISPs like Yahoo, Hotmail, AOL, MSN etc. Whitelisting will prevent the filters from blocking any message from your address. Most of your s will get through the inbox and this will help unnecessary filtering of legitimate s. Follow The Laws Make sure your campaigns are fully CAN-SPAM compliant. If you send to other countries, comply with their SPAM rules, too. Keep yourself abreast with the latest regulations and laws. 1out of 3 ISPs consider SPAM complaints as the #1 factor in Hire A Vendor This will make your task several times easier. Most campaign vendors have deliverability specialists that are capable of taking care of SPAM and deliverability issues. Even if you carry out a campaign yourself, consult the experts when you encounter deliverability issues. The service providers are technically equipped to identify deliverability issues and fixing them. Implement authentication methodologies while executing a campaign. Also, meet your ESP's deliverability team regularly to discuss data and metrics. Adjust To SPAM Filtering Rules Mark your campaigns against the filtering rules. This process will show you where exactly you need to tweak your campaign. Seek good relationships with the ISPs to understand their filtering policies better.
4 Use Double Opt-in Lists Also, known as confirmation opt-ins, double opt-in lists are a safe way to execute an campaign. Here the recipients receive an automated response from the list service prompting them to click on a given URL to confirm their subscriptions. They will be considered optins only when they click on that link. Pay Heed To Spam Complaints Pay utmost importance to the spam complaints received by you. Firstly, delete the addresses that have reported spam against you. You can also create an exclusion list and put such addresses into them for future reference. List Services These services are usually an add-on to the basic list services that they provide. List appending is a very essential tool. This feature is utilized well by marketers. The company providing the list ensures that all the contacts in a database are verified and accurate. This enhances your chances of being noticed a lot more. Having a precise and up to date list ensures high deliverability rates. In-house lists are also beneficial. You are one step closer to having a qualified lead when it is an in house lead. This is because when a company has its own list; it is highly specific to its business. This is a very strong asset. Combining it with a strong marketing tool, can create magic. All the marketer has to do is design the right pitches, and sends it to the right client at the right time. Spam free lists are highly cleansed lists which do not contain any sort of spam traps. This ensures that there are no issues with deliverability, open rates and click through rates. Prepackaged lists are tailor made customized lists which are made according to specifications. This can be used immediately without any sort of editing or testing. Custom list is another type of prepackaged list which is delivered to a certain client specification. Geographically segmented lists are important when the brands are not global. If they have a strong local presence, it makes sense to send s to local s, rather than to a global list. Lists which are restricted to certain professions are also available. This is a sure shot means of reaching the segmented demographic. It saves time and does wonder when it comes to click-through rates. These features are assured means of achieving higher click through rates. It has been tried and tested and results have been achieved across the board. The more segmented and more specific the list is, the more it gets opened and more traffic goes to the website. Specific Landing Pages A recent study of major B2B marketing companies and their strategies have thrown some light on landing pages and their significance. 44% of landing pages are home pages and not specifically designed pages. What this does is increases the amount of effort that the visitor has to put in order to navigate through the home page and then address the call to action. In layman's terms it is lost business. The visitor will lose interest rapidly if he is made to search for matter. Hence designing specific landing pages which back up a very strong call to action, placed at prominent places in the is a serious task. A lead will remember you for the ease with which he could find his way through the website and not how attractive the home page is. When a doctor receives a marketing from a company which specializes in hospital diagnostic equipment, the chances of click through and open rates are surely high. If this same mail reaches a restaurant owner, it is almost nil. Hence the more the personalization of the list, the more the client will click through and have a look at the services on offer. Through personalization, it is possible to send across specific deals and offers to customers who will actually use them. This decreases the amount of s sent, increase the click through rate, decrease the time spent on avoiding spam traps and increase the ROI. By segmenting the list, we are able to keep a keen eye out for the performance of the campaign. This is because there is lesser number of mails sent. It becomes easier to track the response, hence making it easier to see what the results of the campaign are. Measurability is a very important tool here. If we are able to quantify the amount of traffic that the campaign has brought to the website, then half the work is done. This is possible only through a systematic approach to list building and segmentation.
5 About Strategic Services Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return On Marketing Investment. Our approach is, First and foremost, anchored around your pain points and objectives. Secondly tools and channels always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing resultoriented digital marketing. Strategic has grown to be an strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C. Call Us +1(888) Visit Us Us
Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationBest Practices: How To Improve Your Survey Email Invitations and Deliverability Rate
Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post
More informationThree pillars of successful email deliverability
Three pillars of successful email deliverability Ensuring safe arrival and optimum placement in the inbox An Experian Marketing Services white paper Contents Introduction...1 Data integrity...2 Relevance...3
More informationThe Proactive Marketer. Ensuring the safe arrival and optimum placement of emails
The Proactive Marketer Ensuring the safe arrival and optimum placement of emails Contents Introduction 4 Data integrity 5 Relevance 6 Reputation 8 Building a firm foundation 10 In summary 11 About the
More informationTop 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact
Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out
More informationIntroduction > Become an Expert > Get Ready to Sell > Sales Opps > Follow Up > Consultation > Now What
12/16/13 Introduction Welcome to the Swiftpage Reseller Program! As a Swiftpage Reseller you have the ability to provide Swiftpage s valuable Email Marketing and Marketing Automation features to your clients,
More informationDeliverability Counts
Deliverability Counts 10 Factors That Impact Email Deliverability Deliverability Counts 2015 Harland Clarke Digital www.hcdigital.com 1 20% of legitimate commercial email is not being delivered to inboxes.
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationData is at the heart of deliverability
FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management
More informationSCORECARD EMAIL MARKETING. Find Out How Much You Are Really Getting Out of Your Email Marketing
EMAIL MARKETING SCORECARD Find Out How Much You Are Really Getting Out of Your Email Marketing This guide is designed to help you self-assess your email sending activities. There are two ways to render
More informationEmailserving Email Marketing Best Practices Quick Guide
Emailserving Email Marketing Best Practices Quick Guide Written By: Shane Lee Assistant Marketing Manager Page 2 Summary: Email marketing is one of the most effective forms of advertising. It is cost effective,
More informationMake Your Email Newsletter Smart and Then Watch it Work
Make Your Email Newsletter Smart and Then Watch it Work A StreamSend Whitepaper Topics covered Why Email Newsletters Strategy List Growth Design Best Practices Content Development Testing and Sending Delivery
More information10 TIPS FOR SUCCESSFUL
PLATINUM FREE REPORT Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important data, and help boost marketing
More informationEmail Marketing Evaluation
Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email
More informationAnchor s Email Marketing Glossary and Common Terms
Anchor s Email Marketing Glossary and Common Terms A/B Split Test: A method used for testing the response of sending two different email campaigns to two equal segments of an email list. Marketers can
More informationEcommerce Customer Acquisition:
Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals
More informationContact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net
Contact Us: Worldwide Headquarters: Westerville, OH, USA Toll Free: 800-710-4895 Email: info@emaildatagroup.net Email Marketing Increase Revenue with an extended reach Email marketing is a form of direct
More informationMIDDLE EAST POST BOX. - Opt-In Direct Marketing -
Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The
More informationTop 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
More information5 tips to improve your email database. An Experian Data Quality white paper
5 tips to improve your email database An Experian Data Quality white paper While many marketers spend significant time and effort optimizing content and debating the timing of each campaign, marketers
More informationEmail Marketing Glossary of Terms
Email Marketing Glossary of Terms A/B Testing: A method of testing in which a small, random sample of an email list is split in two. One email is sent to the list A and another modified email is sent to
More informationEmail Deliverability:
Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your
More informationWhat does it actually mean to warm up an IP address?
page1 The IP Warm-up Process Explained Whether you are new to the email game or an accomplished mailer, you have probably run across the idea of warming up an IP (Internet Protocol) address to improve
More informationAn Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL
EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email
More informationCREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012
CREATING EFFECTIVE EMAIL MARKETING PROGRAMS 11/7/2012 SLIDES WILL BE AVAILABLE Just go to www.jackiewalts.com for slides And additional articles on email marketing MY BACKGROUND Over 25 years in direct
More informatione-shot Unique Deliverability
e-shot Unique Deliverability Email Deliverability What is Email Deliverability? Email deliverability s aim is to maximise the number of email messages that reach the intended recipients inboxes. It is
More informationMCH Channel_e Email Best Practices for Marketers
MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.
More informationdatatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.
ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated
More informationCreating Effective Email Marketing Programs 11/15/2011
Creating Effective Email Marketing Programs 11/15/2011 Slides will Be Available Just go to www.jackiewalts.com for slides And additional articles on email marketing My Background Over 25 years in direct
More informationWhat Is A Direct Response Email Marketing System? Can It Help My Business? By Grahame Brown
What Is A Direct Response Email Marketing System? Can It Help My Business? By Grahame Brown LEGAL NOTICE The author has strived to be as accurate and complete as possible in the creation of this publication,
More informationBetter Email Marketing: Making Sure Your Messages Get Read & Acted On
Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to
More informationSmart E-Marketer s Guide
30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step
More informationEmail Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER
Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction Discussions of best practices for email marketing can be a confusing array of one- size- fits- all suggestions
More informationUnica OnDemand. Unica and email deliverability. Getting to the inbox. Publication Date: January 19, 2010
Unica OnDemand Publication Date: January 19, 2010 N10014 Getting to the inbox N40002 Sending an email is something you do every day. Even when you send a single email, occasionally the message does not
More informationBoost Profits and. Customer Relationships with. Effective E-Mail Marketing
Boost Profits and Customer Relationships with Abstract E-mail marketing is experiencing dramatic growth as marketers in virtually every industry begin to take advantage of this powerful technique that
More informationProfessional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing
More informationThe Top 10 Reasons You Need an Email Marketing Service. Email Marketing from Constant Contact
Email Marketing from Constant Contact The Top 10 Reasons You Need an Email Marketing Service Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com Email marketing
More informationEMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS
EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message
More informationMailWorks Powered by PRI
MailWorks Powered by PRI Email marketing backed by real people COMMUNICATIONS This White Paper is provided by PRI for your resources. We strive not only to assist in web, mobile, and print communications,
More informationMailrelay The best email marketing solution for your needs
Mailrelay The best email marketing solution for your needs The e-mail marketing has become one of the best techniques to reduce costs on the internet. This type of marketing has established itself as the
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationConfirmed Opt-In Guide
Confirmed Opt-In Guide 1601 Trapelo Road Suite 329 Waltham, MA 02451 www.constantcontact.com Constant Contact, Inc. reserves the right to make any changes to the information contained in this publication
More informationA Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results
A Whitepaper of Email Marketing Questions and Answers Email Marketing 101: Tips to Maximize Email Results Page 0 of 8 Introduction This document summarizes the questions that were asked during the session
More informationEmail Marketing. Frequently Asked Questions
Email Marketing Frequently Asked Questions Q: Why expand my email marketing initiatives? A: Email marketing offers flexibility and versatility to more effectively reach customers. Marketers can design
More informationFOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path
B2Best Practice FOR EVERY SIX COMMERCIAL MESSAGES SENT WORLDWIDE, ONE NEVER REACHES THE SUBSCRIBER S INBOX. - Return Path Measure Your Performance... Clean Your Data... Ask Permission... Send Welcome Messages...
More informationBUILDING A PERMISSION- BASED EMAIL MARKETING LIST
BUILDING A PERMISSION- BASED EMAIL MARKETING LIST Say Please Before Hitting Send InfoUSA wants email marketers to know that you have two choices: You can either send unsolicited email or send email to
More informationEmail Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?
Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing
More informationReporting - Bounce rates
Reporting - Bounce rates An email that doesn't get delivered, is referred to as bounced. The bounce rate refers to the percentage of email addresses in your contact list that didn t receive your message
More informationWHAT IS DOUBLE OPT-IN EMAIL VERIFICATION?
Direct Marketing via email, or Email Marketing, can be a powerful and profitable channel for any business. According to the Direct Marketing Association, every single dollar spent on Email Marketing can
More informationINinbox Start-up Pack
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
More informationDo You Know Your Email Marketing?
Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi
More informationBest Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
More informationWHITE PAPER SEPTEMBER 2008. Make It Into the Inbox. Co-authored by Jaren Angerbauer and Shaneli Ramratan
THE DIGITAL MARKETING COMPANY WHITE PAPER SEPTEMBER 2008 The 10 Commandments of Email Delivery Make It Into the Inbox Co-authored by Jaren Angerbauer and Shaneli Ramratan In the world of email marketing
More informationThe top 10 reasons to use Constant Contact s Email Marketing Service
The top 10 reasons to use Constant Contact s Email Marketing Service Email marketing is one of the most powerful marketing tools available for developing customer and client relationships. To do effective
More informationAMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho
AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through
More informationKnowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path
Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never
More informationGuide to B2B Email Marketing Strategy
Guide to B2B Email 1 Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you
More informationEBOOK. TIPS For SUCCESSFUL Email Marketing Campaigns
EBOOK 10 TIPS For SUCCESSFUL Email Marketing Campaigns Email marketing campaigns are essential elements of any marketing strategy. They communicate and build relationships with prospects, gather important
More informationIntroduction. Why Metrics Matter. World s Easiest Email Marketing.
Introduction Numbers have a magic of their own. Random guesses become formal estimates. Estimates become assumptions. Assumptions become facts. But facts are often hard to come by in the world of Marketing,
More informationE-mail Marketing & SEO
Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing
More informationThe Challenge. The Solution: Yesmail Deliverability Intelligence
The Challenge As digital marketing continues to grow, email remains one of the most popular, successful and cost-effective digital channels. Due to the ever-increasing volume of marketing emails, however,
More informationHairy Goat D E S I G N
Hairy Goat D E S I G N Email marketing made easy Hairy Goat D E S I G N Top 5 reasons to use us as part of your marketing strategy 7 Different types of email marketing we offer 9 Email marketing and the
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationEffective Email Marketing For Artists and Other Creatives
COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230
More informationEmail Marketing Workshop
Email Marketing Workshop Part V Deliverability, Compliance & Trust Agenda Getting To The Inbox Protecting Your Brand Email Laws & Regulations 1 Laurence Rothman Nationwide Senior Consultant, Brand Reputation
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationEmail deliverability: The good, the bad and the ugly
Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4
More informationThe Essential Email Marketing Glossary
By Ryan P. M. Allis ASP - Application Service Provider. ASP s provide internet based software. Access - Database software. Part of the Microsoft Office Suite. Organizations often store customer data in
More informationSpreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact
Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered
More informationThe 3 P s are Key to Bank s Email Success. Preparation, Personalization and Permission
The 3 P s are Key to Bank s Email Success Preparation, Personalization and Permission This Case Study was published in the April 2011 edition of ABA Marketing Magazine under the title Email Marketing:
More informationEnsure holiday emails reach the inbox
Ensure holiday emails reach the inbox 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information
More informationFeature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages
ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out
More informationHow To Guide Creating Permission Based Email Marketing Lists
How To Guide Creating Permission Based Email Marketing Lists Executive Summary: Having a solid list of contacts is one of the most important factors in determining the success or failure of an email marketing
More information5 Easy Ways to. Take Your. to the
5 Easy Ways to Take Your Email LIST to the Next Level Though there are a excess of avenues today by which to connect customers, marketers still rely a great deal on email marketing. It is a cost-effective
More informationSix steps to email marketing success
Six steps to email marketing success 01 Executive Summary Email is proven to be one of the most cost effective ways to reach out to customers and prospects. A well thought out and executed email campaign
More informationA Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design
A Melissa Data White Paper 10 Key Elements in Email Campaign Strategy & Design 2 10 Key Elements in Email Campaign Strategy & Design Email marketing is a powerful tool that allows you to reach thousands
More informationINBOX. How to make sure more emails reach your subscribers
INBOX How to make sure more emails reach your subscribers White Paper 2011 Contents 1. Email and delivery challenge 2 2. Delivery or deliverability? 3 3. Getting email delivered 3 4. Getting into inboxes
More informationYou ve got. Best practices for email deliverability. Microsoft Dynamics Marketing
You ve got Best practices for email deliverability Microsoft Dynamics Marketing Table of Contents Summary & author introduction Getting into the inbox with grace If you don t know, now you know: terms
More informationPlatform Overview WWW.GETRESPONSE.COM
Platform Overview WWW.GETRESPONSE.COM Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Email Marketing and Online Campaign Management
More information10 Tactics and Tips to Take Your Email Marketing Program to the Next Level
10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationThe Grande Guide To Email Deliverability and Privacy
The Grande Guide To Email Deliverability and Privacy What s a Grande Guide? We know what the typical day is like for marketers. After all, we are marketers ourselves. Between strategy sessions, impromptu
More informationWSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI
Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood
More informationThe Basics of Email Marketing
The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it
More informationSIMPLE STEPS TO AVOID SPAM FILTERS EMAIL DELIVERABILITY SUCCESS GUIDE
SIMPLE STEPS TO AVOID SPAM FILTERS SECTION 1 UNDERSTANDING THE BASICS Marketing emails account for most this is spam complaints, 70% in fact, which explains the scrutiny some marketers see applied to their
More informationHow To Prevent Spam From Being Filtered Out Of Your Email Program
Active Carrot - Avoiding Spam Filters Table of Contents What is Spam?... 3 How Spam Filters Work... 3 Avoid these common mistakes... 3 Preventing False Abuse Reports... 4 How Abuse Reports Work... 4 Reasons
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More informationSales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros:
Sales Prospecting Multiply Leads Choosing Right E-mail Marketing Solutions prospecting like pros: Sales are the lifeline of any company and prospecting helps to achieve that. While every marketing department
More informationGrow. How to Authentically Grow Your Email List
Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More information6-Part Lunch Learning Series
Deliverability Basics Thursday, March 21, 2013 12:00pm 12:30pm EDT #asaewebinar Presented by: Jenny Lassi Professional Services, HighRoadSolution This complimentary webinar is brought to you by HighRoad
More informationA GUIDE TO TRANSACTIONAL EMAIL. v 2.0
A GUIDE TO TRANSACTIONAL EMAIL v 2.0 Table of Contents / 3 Intro To Transactional Email / 4 Transactional v. Bulk Email / 5 Why Is Transactional Email Important? / 6 What Are The Downfalls? / 7 How To
More informationAutomated Marketing Practical Scenarios to Get You Started
Automated Marketing Practical Scenarios to Get You Started 1 Table of Contents Executive Summary 3 Part One: Lead Management Lead Gathering 4 Lead Nurturing before you have Permission to Email 6 Lead Nurturing
More informationThe Email Marketing Performance Booster
The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure
More information10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing
10 STEPS TO EMAIL MARKETING SUCCESS Expert Tips to Share with Your Clients that Utilize Email Marketing Email marketing provides a cost effective, quick-todeploy marketing solution that can have an immediate
More informationEmail Deliverability. Best Practices for Getting to the Inbox
Email Deliverability Best Practices for Getting to the Inbox About Real Magnet Real Magnet develops digital marketing technologies with a focus on Email and Marketing Automation. Its full-featured platform
More informationBeing labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!
Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have
More informationEmail Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0
Email Marketing Version 1.0 Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK Email Marketing Email marketing is an excellent way of promoting products, services and events direct
More informationYour Guide to List Building
Your Guide to List Building 1 Table of Contents Executive Summary 3 Part One: Who Can I Email? 4 Part Two: Growing Your List 6 Part Three: List Building Techniques 8 About Swiftpage 12 2 Executive Summary
More information