Warning: This Will Upset Some People

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1 Warning: This Will Upset Some People But. Ready to Hand Over Another Big Fat Check to the Yellow Page Rep Again This Year? Is Your Web Site Still Not Producing a Steady Stream of A Clients? Wonder Why the Guy Down the Street Still Gets Better Cases Than You Do? Willing to be a Little Controversial (at times?) Is Your Monthly Newsletter Still Just an Idea, or Worse, a Canned Boring Put em to Sleep Waste of Paper? Wonder How Come its Your Competition That Gets all The Free Publicity in Your Market? Tired of Being an Advertising Victim? Not Quite Figured Out Why Someone Would Contact YOU First? GLMSuperConference2008.com

2 Sorry, but it makes me sick to see all the State Bar type Market Your Practice seminar ads that come across my desk offering nothing except the usual get your name out there and the cases will come type crap. So yesterday! Or how about the marketing seminars now being run by the mega law firm directory websites you know who I m talking about! (Their answer to failed marketing: Just buy more!!) Are You a Good Lawyer Running An Ethical Practice But Still Struggling to Make Ends Meet? Worried About the Wal-Mart in Your Town? 1 How about the guy who settles all of his cases and wouldn t even know the way to the courthouse if he had to get there? Upset that he gets better cases than you do even though you actually do know how to cross examine an insurance company wind up doll? I Can Solve Your Problems, Guaranteed But You Gotta Believe One Thing! You Must Believe That You Are the Average of the Five People You Hang Out with Most and that if You Hang Out With, Listen to, and ask Questions of People Who Do Things Bigger, Better, Faster and Bolder Than You Do Then You Will Get Better. If You Believe This and if Your Marketing Still Hasn t Produced a Law Practice That Serves You, Then Get Out Your Calendar, Mark Off June 20 and 21 as Busy and Get Yourself to Reston, Virginia for the Very Best Marketing Seminar You Have Ever Attended Come to the Great Legal Marketing Super Conference 2008 where you will not only learn proven and effective marketing and practice-building strategies and systems that will have you getting more clients and running a more profitable business than you ever thought possible but you will meet real lawyers with real clients who have changed their lives by Taking Action 2 PLUS, Register by April 15 and you can attend for more than 50% off the regular registration fee. 1 That giant firm able and willing to spend millions to get it s name on every square inch of marketing media in your neighborhood. 2 I know, I know. Pure fluff, you say. I dare you to compare this two day event to any other marketing seminar, anywhere. State Bar, State Trial Lawyer, ABA. All of them. They don t compare and they don t come close. Don t believe me? Check out our more than 100% guarantee. Yes a guarantee on a seminar. 2

3 Dear Fellow Attorney: If you are reading this letter you ve probably heard about me and Great Legal Marketing, the business I started just over two years ago because I had discovered the secret(s) to marketing a law practice in an effective, ethical, way without just handing over a blank check to all the Marketing Vultures from the yellow pages, Internet directory web sites, useless canned newsletter firms and oh well... you get the picture. I started Great Legal Marketing (or GLM as we call it around the office) because I sensed that there was a real need for the kind of stuff I had learned and was now willing to share. This letter, though, isn t about me its really about the hundreds of lawyers who subscribe to our newsletter, have joined our coaching groups or who are members of our elite Platinum Mastermind Group. It s about THEM because these are folks who have already made a decision to act to change their lives. They are implementers, not theorists. I m bringing lots of them in to Fairfax, Virginia in June not only to sharpen their knives even more but to share WHAT they have done and HOW they have done it with you! Real Lawyers, Real Clients, Real Success You see, what I ve discovered with GLM is that the biggest benefit I have personally received as a result of starting the business (which, by the way, I run as a sideline to my full time personal injury and medical malpractice law firm check out BenGlassLaw.com) is the gift of association, the ability to hang out with and learn from folks who do things bigger, faster and better than I do. Beginning in 2006, I started putting together marketing seminars that actually make a difference in people s lives. Today, GLM runs a basic seminar every year in January and an advanced, two-day marketing conference in June. (Interestingly, we have started to attract the attention of other professionals (non-lawyers) who are smart enough to realize that one of the best things any business can do to improve its marketing is to look outside of its own industry to see what other smart entrepreneurs are doing and asking themselves: How Can I Use That In My Business?) Honestly, have you ever been to a marketing seminar that got you really charged up about your practice? Really made you feel like you wanted to implement something? Made you feel good about the profession? I invite you to read our What Other Lawyers Say About Great Legal Marketing testimonial book (go to GreatLegalMarketing.com and look at the upper right side of the first page if you don t already have this book). Unlike others who print testimonials that go something like this Great Seminar, you should go too. B. G Fairfax, Virginia Wow, I learned a Lot, S. Jones, New York Sure Glad I Learned All Those Ethical You Can t Do That Rules, R. Smith, California Our testimonial book is filled with the real stories of real lawyers (and a few non-lawyers) with full contact information so you know the testimonials are REAL. Go ahead, read them. 3

4 Here s the typical bullet list of the tips usually offered by the fancy pants lawyers 3 from the big law firms talking down to you at the usual vanilla marketing seminar: Get your name out there Volunteer on committees Publish in Bar Journals Take other people s crappy cases Build a name brand Make sure your stationery and your website have consistent colors Take referral sources out to lunch Use high quality business cards Send a newsletter every couple of months All a bunch of nonsense. In fact, more than nonsense. It s a scheme to keep your marketing average. To add to the insult you usually get someone from the Advertising Ethics Committee who gives a talk that is calculated to scare you into making your marketing bland, boring or worse. In Florida, for example, they pay the committee real money to sit around and try to figure our what sounds (yes, sounds) are allowable in lawyer ads. So, I decided to build a business and put on seminars that I d want to go to, that I d get loads of good information out of - a seminar that not only gives hope for a better future, but actually DELIVERS. This kind of seminar takes a LOT of work to put together, but it delivers WOW! Just so you know, I personally spend over $10,000 a year attending marketing and practice building seminars. (I m not talking $300 a pop either.) The secret is that the seminars I go to aren t run by bar associations or trial lawyer groups. In fact, I m usually the only lawyer there! These seminars are run and taught by some of the brightest entrepreneurs and business builders on the planet. Real people running real businesses their way. I can t begin to fully describe the experience of being locked in a room for two or three days with bright people who get it. I attend a couple of seminars and mastermind meetings like this a year, and WOW is the only way to describe them. So, I decided that if I m going to hold a seminar, then I want it to be that - WOW! And, that s why I have worked so hard to put this seminar together it has to be the best possible. I m not going to settle for anything less and neither should you. That s why I am writing you today. Since the beginning of GLM, I ve been slowly and carefully planning for the legal marketing seminar event of the year. The Great Legal Marketing Super Conference 2008 will be held near Dulles Airport, in Virginia, on Friday, June 20 and Saturday, June 21 During this time, you re not only going to be learning all the systems, strategies and tactics to ethically grow your practice to virtually any size you can imagine but you will hearing 3 Who probably have never needed to make a payroll in their lives. 4

5 from and meeting lawyers who have attended our events in the past who have taken massive action. You see, this isn t just theory or a regurgitation of what I think might work from some marketing book. I know this stuff works. It works every day in my office to drive a steady flow of very well qualified clients trying to pitch me to accept their cases. It works for lawyers from Seattle, Washington to Toronto, Canada (!) to Tampa Florida. It works for personal injury lawyers, estate planners DUI lawyers, divorce lawyer, worker s comp lawyers and bankruptcy lawyers. Whatever your vision of the perfect practice is: large or small; boutique or massive; whether you are a new lawyer or been at it, like me, for nearly 25 years; we can help. 4 Need more proof? Here s what just a few of the folks say about my ability to market and teach marketing to lawyers: At this seminar I found out that our marketing plan is all wrong. After 1½ days I have a list of 6 things to implement into my practice and marketing plan. I have been practicing law in Southern Utah for 13 years. I have tried hundreds of personal injury, worker s comp., and social security cases. I soon found out that competence doesn t necessarily bring new clients in the door. If you want good cases, you need to be able to compete with the TV advertising firms. At this seminar I found out that our marketing plan is all wrong. After1½ days I have a list of 6 things to implement into my practice and marketing plan. I was about to spend a lot of money on a radio campaign. I now realize that I need to spend resources on a website, newsletters, database, producing seminars, etc. The seminar was well worth what I paid. Saved me thousands in potentially bad marketing strategies. Presenters were the top of their field as were the participants. I would recommend Ben Glass, Tom Foster, Rem Jackson and Alexis Neely to anyone who wants to improve their cases and income. Aaron Prisbey, 1090 East Tabernacle Street Lawyer Advertising Becomes a Public Service The most revolutionary thing about Ben Glass style legal marketing is that it can turn lawyer advertising into a true public service. If we follow Ben s lead and freely give the public the information it needs to protect itself, we can grow our practices and improve the image of our profession. Thank you Ben for showing us the way. Tim Semelroth, Cedar Rapids, IA i l l 4 For planning purposes, the seminar runs from 8:00 a.m on Friday to 12 noon on Saturday. We go until about 9:00 on Friday evening, with several bonus sessions. We start at 8:00 a.m again on Saturday. I know this is a lot but the planning committee actually had to cut some stuff out of a long list of potential topics and speakers. Also, please note that some of the speakers will be offering additional education materials for you to purchase during their talks. I believe that it is my duty to make every educational resource available to you. If it somehow bothers you to have a speaker sell something after his/her talk is over then I ve got a suggestion for you go the state bar or trial lawyer seminars where they don t allow that kind of stuff. 5

6 Your workshop provided what I really wanted and needed, a vision of the next generation of our firm s marketing strategy and style. I am very appreciative and very energized. A number of improvements have already been instituted. The way we think and how we conduct our business has been upgraded. We have had discussions and meetings designed to implement some of your ideas and philosophies. I am confident that participating in the Mastermind Group will continue to expand my practice, which for us means continually upgrading: (1) Our clients and cases; (2) Our efficiency; (3) The quality of our service; (4) Our contributions to society; (5) Our modeling of a way of being for other lawyers; (6) The amount of money we make (includes our staff); and (7) the amount of fun we have. Thank you Ben for a Great Legal Marketing workshop, like no other! Right place, right time, right message. Please pass on my gratitude and appreciation to all those who presented, assisted and participated in your workshop. Everyone made significant contributions to my experience. Have a wonderful July 4th celebration. The topic of the party we are hosting for our family, friends and employees is What I appreciate about my country. John Bisnar Platinum Mastermind Member The Great Legal Marketing Super Conference was quite simply the best informational seminar I have ever attended. Not only will my Law Firm be fundamentally reshaped but my personal life as well. Practical examples of what to do and how to do it were given and I can t wait to get to my office on Monday to start implementing what I expect to be the most significant improvements to my practice in nearly 10 years! Michael Avery Personal Injury Law 1331 H Street N.W. Suite 902 Washington, DC Phone: (202) The Superconference was really great. You delivered what you said you would and all of your materials have done that so far. Thank you for your time, direction, and vision of how to have the best practice possible! Doug Dykes 311 Magnolia Avenue Panama City, FL (850)

7 This conference vastly surpassed my expectations. Rather than just cheerleading for an approach many of us have already adopted, it offered practical suggestions which I cannot wait to implement. In particular the demonstration of step-by-step follow-up to a lead generator tool was worth the price of admission. Probably the greatest compliment is that my two partners who always roll their eyes at the mention of the words Ben Glass have actually thanked me for making them come. We re already committed to coming to any future Superconferences! Todd Oxner Coaching Member 800 Green Valley Road, Suite 304 Greensboro, NC I ve heard time after time from lawyers where I ve spoken around the country that they are really searching for more than just the one or two hour talks I have given. Many have joined my Mastermind and Coaching Groups or subscribe to my monthly newsletter. Having seen the need, and having met and worked with a lot of really good lawyer marketers, I began thinking about a way to gather together the brightest outside the box marketing experts in the country, who, together with a roomful of lawyers who are really interested in advanced lawyer marketing, could mastermind for a day and a half effective, ethical and outside the box marketing. Here s a Preview of What You Will Be Hearing This Year Great Legal Marking Implementers of the Year Reveal the Exact Steps They Took After Attending the 2007 Super Conference to Massively Change the Way They Marketed Their Practice In June 2007, attorney Chris Davis, and his wife, Mischelle flew cross country to attend the 2007 Super Conference. On the flight over they committed to coming away from the event with a list of things they would actually implement within the next 90 days. Not think about. Not research. Not design. Implement. 7

8 The results have been staggering. Let me ask you this. If a personal injury client calls YOU and you can t see them for three weeks because of your caseload, do they go onto the next lawyer on the list or do they fax you all of their medical records, bills and the police accident report, with a note pleading with you to take their case? Impossible you say? If I can t answer the phone right away my clients WILL go the next lawyer! Not at the Davis Law Firm. Not anymore. Their work in the first 90 days was so impressive that I awarded them my 2007 Implementers of the Year award and immediately invited them to come share their success story with you in June. 5 Chris and Mischelle will be revealing their entire Marketing Action Plan--How they turned EVERYTHING they learned at last year s conference into a 90 day action and made it happen. They will teach you, step by step, how they positioned Chris as the obvious expert to newspapers, radio stations, and TV outlets.and how they get good media placement all without using an expensive PR firm. Content Syndication. Get the secret to turning your articles and books into thousands of quality back links to your website. Television Advertising. Chris has what I view to be the very best TV ad in the country. It s like nothing you have ever seen and it makes his phone ring off the hook and brings tons of new visitors to his website. Come to Virginia in June and you ll not only see the ad but you ll understand exactly why the ad works like no other! Web video is a killer. Even the mega law firm directories have figured this out and are starting to sell it to their customers. But they don t know what we know! Find out how Chris and Mischelle created their own videos and how they use them to dominate the search engines! Finally, you ve certainly heard of guerilla marketing, haven t you? What about MacGyver Marketing? Learn how to use the tools you already have in your office to create great looking marketing materials. Wanna check them out? Go to.injurytriallawyer.com. 6 Needless to say, they also joined our elite Mastermind Program in Another real cool benefit of running Great Legal Marketing is that I got to see all their stuff almost as it was being developed. My mastermind group has been looking at it and putting our heads together to make it better for months, now. 6 WARNING: you might think that you can visit the websites and get the marketing materials of my mastermind and coaching members and say I can copy that, what s so hard about that. Besides being illegal, I can guarantee you failure. You see, what we teach is so much more than where do I get a book printed? Besides showing you all the how to s we show you the why s and, most importantly, we reveal what s really going on in the background. If you don t understand the whole picture of Great Legal Marketing style marketing, you will just continue to burn your resources. 8

9 Million Dollar Mindset Members of my Mastermind and Coaching groups are well acquainted with Rem Jackson who is CEO of Top Practices, which is a company that teaches these marketing concepts in both the medical industry and to corporate Presidents, and VPs in many markets. He also is an expert in the "Mindset" that successful entrepreneurs must have to inoculate ourselves from the endless distractions that keep us from hitting our goals and winning big time. Rem is a former Fortune 100 Executive who left the corporate Rat Race so he could work directly with entrepreneurs. He saw first hand how big companies (6.5 Billion Dollar companies) blew through millions of dollars and got little or no return on their marketing investment and could do nothing about it because the people in those companies were so atrophied with fear and no had idea how to change things. MY PERSONAL SECRET WEAPON Rem works directly with my groups every month and I've been told by most of them that he is their "secret weapon" for success. I can tell you this - he is MY SECRET WEAPON for my own mindset. Nobody has been more help to me personally in making sure I stay focused, on track, and hitting each and every one of my goals than Rem Jackson. That's why he's running this event and that's why he is presenting. Here's a promise for you: Before you leave the Super Conference Rem will personally show you exactly how to ABSOLUTELY INSURE that when you return you will be ready, willing, AND ABLE to collapse your time frames and JUST GET THIS DONE. Even though you're busy, and your staff is busy even though even though.. There is a way to do this (smart entrepreneurs know the way) and, at my request, Rem will teach it to you, just as he did for me. Internet for Lawyers: When Getting On the First Page of Google Just Isn t Enough If you have a law firm website I m sure that you already understand fully the fact that if you aren t on the first or second page of Google (and I ain t talking pay per click) then your site is invisible if one of your competitors is on page one or page two with something interesting to say and a good reason to get the potential client to take action right then. In other words, you know that it doesn t matter how pretty your site is if it s invisible to the consumer. Most Great Legal Marketing members already know what they need to do to get great placement (Note, I didn t say that they all GET good placement, I said they know what to get good placement you can lead a horse to water.). The problem I have seen in many cases where 9

10 sites allegedly aren t converting visitors to clients is that the call to action on the site isn t very interesting. Frankly, if you are still hoping that someone will just fill out that contact us form on your site, you are missing the boat on conversion. The Internet is more competitive than the Yellow Pages yet most lawyers have not even begun to scratch the surface with their thinking about what their web site should be doing to literally compel visitors to raise their hands and say MARKET TO ME-SEND ME YOUR GREAT BIG SHOCK AND AWE PACKAGE. Nationally recognized and much sought after Internet Guru Tom Foster, the brains behind BenGlassLaw.com and a host of other law firm websites (check out his clients at FosterWebMarketing.com) will take you, step by step, through the process of thinking about what you want your website to do for you and then implementing those steps necessary. Also, if your website is languishing in the never-never land of page three or lower, for your important search terms, Tom will show you exactly what you need to talk to your webmaster about. Of course, a huge topic in 2008 is the use of video on the web (check out Mastermind member Charles Boyk s site at CharlesBoyk-Law.com to see a great example of where your site should be in 2008 in order to stay ahead of your competition. Tom will bring us up to date on the very latest thoughts on getting the MAXIMUM use of your video THROUGHOUT the Internet. Special Friday Evening Bonus Session With Alexis Martin Neely Ever thought about adding a new practice area to your firm? I did it several years ago with ERISA disability cases toiled through the development of marketing and systems and ended up with another high margin area for my practice which, once you understand some basics, doesn t take all that much to time to run profitably. Well, my friend, Alexis Neely is showing lawyers across the country how to do just that in the Estate Planning Field. Best thing of all her program is NOT aimed at established estate planning lawyers! In this special Friday evening bonus session Alexis will be showing you how to add $100,000 to $350,000 or more in net profit to your practice. The estate planning work is in high demand and many of the lawyers in this field are not very good at marketing. This presents an opportunity for you! Discover Everything You Need To Succeed, Turn Your Clients Into Raving Fans Who Refer ALL Their Friends and Family, Have All Your Marketing Done For You, Get Personal Mentorship That ll Make Your Practice Profits Explode Like A Fireworks Display On The Fourth Of July and Discover the six systems EVERY lawyer needs to massively succeed! Hey, even if you say to yourself, I would not in a million years want to be an estate planning attorney I can guarantee you that you will learn something from Alexis presentation that you can STEAL and import into your own business. Remember, YOUR BUSINESS IS NOT DIFFERENT and all good entrepreneurs look around at what other successful entrepreneurs do and say to themselves: How can I use that in my business? 10

11 Ben, You Changed Our Lives By the way, I mentioned Richmond, Virginia DUI Lawyer Bob Battle earlier. Anyone who is associated with my previous GLM marketing conferences or newsletters has heard about Bob s phenomenal success in applying these principles to his practice. In fact, recently Bob s wife, Ellen (a physician!) told me that my marketing program had changed their lives. I ve invited Bob to speak about how he took his average DUI practice and supercharged it using Effective, Ethical and Outside the Box Marketing Techniques. Bob came to our very first marketing seminar and in 12 months, exploded his practice. (In fact, at that first seminar, he sat next to another DUI attorney with a similar practice. One year later, they compared notes. Bob had more than doubled his income by doing about 23 different things to establish himself at the obvious choice the other guy actually went away from the seminar and bought the same Yellow Page ad (at a price of $30k for the year) as he had the year before. It was one of those My Name and I do DUI cases and I am Aggressive type ads. Bravely, he told Bob that he was still in a huge financial hole. 7 Here s the Details on Bob s Practice In the Last Year Using the unique system Bob has perfected applying my principles to his practice, the last 12 months have been the most fun he has ever had in 23 years as an attorney, because he has been able to: triple the number of high-quality DUI cases he gets increase his yearly gross income from $170,000 to over $420,000 raise his fees by 70% to $5,000 per first offense DUI attract celebrity clients all while slashing his workweek from 60+ stressful hours a week to a much more relaxed 31 (three cheers from Bob s family! Bob will be the first to admit that he is certainly no smarter as an attorney. So how has his practice gone from mediocrity to being a DUI/Traffic money-making machine in less than a year? A number of Bob s attorney friends (including me) have been pressuring him to spill the beans and reveal his secrets. After much arm-twisting, Bob has decided to share his breakthroughs with a select group of non-competitive DUI attorneys from different areas of the country. Bob will be putting together an informal presentation at the SuperConference where he will reveal the exact strategies and tools he has used to multiply his earnings so dramatically and quickly. Bob is offering one lucky person per state the opportunity to become a charter member of his amazing joint venture the DUIanswer.com Total Marketing System! The DUIanswer.com Total Marketing System combines the talents of the best and the brightest of the Great Legal Marketing world. Hear Bob explain that becoming a charter member for your state entitles you to an amazing turn-key system which includes: o the Tom Foster DUIanswer.com website- a website on steroids o the DUIanswer.com blog (first post ever by Bob Battle on it skyrocketed to #4 on page 1 of Google in 4 Days!) 7 We ve got a terrific guarantee on the seminar but this is why we don t guarantee results. You see, I d have had to move into this guy s practice and do all of his marketing for him. Probably would have to answer his phone for him, too. Its not his lawyering ability. That s fine. He s a good lawyer. His marketing still sucks and for him and some others, my marketing seminar and program makes for a very expensive doorstop. 11

12 o instant national DUI book authorship and ability to create your state s version of the DUI/DWI Arrest Survival Guide and re-print rights to the book, o use of Bob s direct mail letter to DUI defendants, o personal training with expert marketers, the Great Legal Marketing Toolkit and Coaching Program with Ben Glass and Rem Jackson, o the Great Legal Marketing newsletter, multiple monthly coaching calls, o membership in a Mastermind group with hands on training with Bob Battle, and o the ability to assemble a statewide DUI Dream Team to make a hefty profit from your ownership. You don t have to be DUI attorney or be wanting to add a DUI division to your law practice to benefit immensely from Bob s presentation. He s a very smart (and funny) lawyer and, frankly, if he can do all this without any staff whatsoever, I have to wonder what your excuse for average results is. Any Good Lawyer Knows that You Can Get all of the Technical Aspects of Your Marketing Down Pat, But, if your communication skills are lacking when you get down to the one on one with either a new client, a jury, or an adversary, it s all for naught. And Enhanced Communications skills make all other skill sets better, more effective, and ultimately help you to build value and trust with clients and to raise your profitability. Steve Forbes (yes, THE Steve Forbes has called Great Legal Marketing Mastermind member David Frees the Grand Master of Communication. and many seminar participants have called Dave s Enhanced Communications and Enhanced Persuasion Programs Pure genius. Dave (but not Steve Forbes) will show us exactly how to enhance your personal and business communication skills in order to ethically and profitably build your practice and improve your personal life. If you think my other Mastermind members get things done you ain t seen nothing till you see Dave! Dave has promised to deliver Enhanced Persuasion Skills and communications skills that you can really use to: o Quickly and effectively build trust with clients o Discover the client s needs and to deliver solutions that they value o Build higher profit margins while also building higher client satisfaction o Discover the secret to more and better client referrals o Learn and implement the strategies and tricks of master communicators from all walks of life. David is an author, attorney, and internationally known speaker. He is chairman of Success Technologies Inc. and Red Wire Press, and a partner in the law firm of Unruh Turner Burke & Frees where he represents numerous entrepreneurs, executives and corporate clients including banks, developers, and corporations. 12

13 David has appeared on Fox News, Money Matters, PBS, National Public Radio (NPR) and hundreds of radio and television programs and co-hosted "Abundant Living," a weekly radio interview program dealing with wealth, goal setting and achievement. He is also the author of the communications book, "The Language of Parenting" and is co-author of Dream Inc, and Einstein s Business with Stephen Covey, Tom Peters, Donald Trump and many others. David has served as a member of the board of directors, an officer, or advisor to many corporations and charitable organizations including the American Cancer Society, the Valley Forge Historical Society, Sentry Technologies, Inc., Success Technologies Inc. and First Financial Bank and Phoenixville Federal Bank and Trust. OK, OK, Ben, You ve Shown Me Success Stories and Folks Taking Massive Action, but I m Already Up to My Ass in Alligators, Time-Wise. I Know You ve Got 7 Kids and You Run Two Businesses, Train for Marathons and almost NEVER miss one of Your Kids Baseball, Soccer, Track, Dancing, Games/Meets/Event/Performances PLUS, you get home in time for dinner. How Do You Do It? I ve got this taken care of for the Super Conference as well. You see, all of this marketing and practice building stuff is all for naught if all it does it make your life more complicated, isn t it. That s not my goal. I call it militant time management and believe me when I tell you that there are very few people that I have run across who do time management well. Many talk the good talk but when it comes down to it few have the guts, frankly, to do what must be done to control your life in this era of virtually unlimited choices. One of those people is my friend, fellow business warrior, Ed Rush. When I say warrior, I m not kidding! Ed flies fighter jets at the speed of sound and typically makes decisions at up to 20 miles per minute. At the pinnacle of his pilot career he was leading 30+ airplanes at speed approaching Mach 1 into a target area, flying his F-18 and talking on up to 3 radios, all the while operating a complicated radar while shooting missiles and dodging enemy missiles. In fact, during his last years on active duty he was the single leading instructor I the entire Marine Corps for teaching pilots how to dogfight! Despite having flunked out of kindergarten, Ed took the principles he honed flying multimillion dollar aircraft and created systems that he now uses to run four businesses, working almost entirely from home. Ed s not a lawyer and if that bothers you, don t sign up. (All of life is a choice.) It should EXCITE you however, because this is just one more example of looking outside the box. Ed will teach you: How to take back what is rightfully yours your time. Why how much you make has very little to do with how much you work How to release yourself from being a slave to your work The single reason most time-mangement systems fail. The one thing yhou can do to your office walls to instantly double productivity The 24 accelerators which allow you to take a minimum of one day off a week How to eliminate everything you hate about your business 13

14 I know, I know but Ben, my business is different. Phuey! What s all this going to cost The regular price that the folks who aren t paying attention to the early response deadlines will pay is $2,995. But, here s what you have to do to get in for much less. First, Our Regular Early Bird Deadline If you register by May l 5, and you are NOT a member of my coaching group, we will knock over $1,100 off of your price--you pay only $1,895. My coaching members who register before May 15 pay just $1,295. (You too, can be a coaching member and you d honestly have to be not paying attention to not upgrade to coaching right now.) Our Are You Paying Attention $300 Discount Deadline of April 15, 2008 Register before April 15 and whether you are a coaching member or not, knock another $ off of the price. So, if you are already a coaching member (or upgrade with this order form, and frankly, you d have to be out of your mind to not upgrade right now) you pay just $ Sleep through this deadline and it will cost you $ BUT, HERE S THE BIGGEST REASON NOT TO WAIT: The first 10 people to register can order the entire 19 disc CD/DVD set from the 2007 SuperConference for just $ ) This remarkable CD/DVD set regularly sells for $ Each additional registrant whose name is included on your registration form that we receive before April 15 is $ After April 15, each additional registrant from your office is $ ***Read This: Here s the Upgrade to Coaching Offer That You Really, Really Ought to Consider if You Are Planning to Come to the 2008 Super Conference*** As you can see, our current coaching members who register early are saving themselves an amazing $2,000 off the price of the Super Conference. Here s your chance to do the same if you are not already in the coaching program. 8 As mastermind members know, this event, together with our all day closed door session and dinner the day before is included with the mastermind fee. Each mastermind member may bring an additional staff person/partner/spouse to the event but you MUST register in order that we can plan accordingly. 14

15 First, a little background about my coaching program. When I started Great Legal Marketing we had one group of folks who wanted more than a toolkit and a newsletter they wanted to be in a marketing and practice building mastermind group 9. Those folks became our Platinum Mastermind members and today, the fee to get into that group is $12,500 per year. We had a another group of people who began subscribing to our Great Legal Marketing Newsletter, which every month is at least 18 pages of marketing and practice building ideas, examples, articles and stories about our champions. Today, the price for the newsletter, alone, for new subscribers is $49.00 per month. The mastermind group quickly sold out and it didn t take long for a bunch of members to clamor for something more than the newsletter, but less than the mastermind. In late 2006 I formed our first tele-coaching group. We meet twice each month, by phone, to discuss, share, have me teach, and to generally have some greater access (unlimited fax consultations) with me. One of the calls each month is pure marketing and practice building and the other is about something that s more important: mindset goal setting, time-management and other non-technical but vitally important information that is important to getting everything you can out of the Great Legal Marketing Practice Building Toolkit. The group gets a weekly marketing fax from me and audio CD s of all of the calls, no matter whether they were able to make the call or not. (We ve also recently added the capability to instantly download the MP3 of the call. Of course, they also get the monthly newsletter mailed to their home or offices.) Today, the fee to get into the coaching group is $497 a month. Coaching members also have the first crack at gaining entry to the mastermind group. I met recently with Rem Jackson and Tom Foster and, over their strong objections, I decided to make a once in a lifetime offer only for those who will be attending the 2008 Super Conference. They told me that since (1) the Mastermind group is full (2) the Coaching group already has a ton of people in it and (3) we will have no problem again filling the room for the Super Conference, that there was no reason to LOWER my pricing on the coaching group or allow people to sign up for coaching just to get a lower price for the conference. In fact, they were a little pissed that I decided to overrule them in this regard. (You see, they think that some people will upgrade to coaching just to get all the stuff I m going to tell you about AND the fantastic Super Conference discount and then CANCEL the coaching membership after the first month which you are 100% entitled to do if you think my marketing program SUCKS.). To heck with Tom and Rem here s the offer: 9 I actually had a lawyer ask me recently: What is a mastermind group? I told him to go read Napoleon Hill s Think and Grow Rich. 15

16 If you are not already a member of the coaching program, upgrade with your conference registration. I m going to not only give you the coaching discount but I m going to roll back the coaching program pricing for you to $397/month. 10 I will immediately Make Sure You Fax in Two Forms! (1) put you into the coaching program, send you the Deluxe Version of the Ultimate Marketing and Practice Building Toolkit: (2) Start your weekly marketing faxes; (3) Start the monthly marketing newsletter subscription if you are not already receiving the newsletter (4) Include a special coaching and mastermind insert with each monthly newsletter (5) Give you unlimited fax access to me with your marketing and practice building questions. (6) Get you onto our twice monthly coaching call AND get you the CD recording of each call BUT, I won t start charging you for the coaching program until July 1. Yes, that s right, you ll start getting all the benefits as soon as you register and upgrade but you won t begin paying the coaching membership fee until July 1. If after July 1 you think this all sucks just fax or me a note that you are quitting, and keep everything I ve sent you for our trouble. (Sorry Tom and Rem!) To recap: You get the lowest price available for the 2008 Great Legal Marketing Super Conference if you (1) register for the conference and (2) upgrade to coaching by faxing in your form no later than April 15. (You can still upgrade and register after that if there is room, but you lose the $300 discount and, frankly, the price is going to keep going up right up to the moment that we sell out the room.) So, if you re serious about growing your practice, you need to fax back the form attached to this letter, right now. As soon as I receive your registration, I ll fax you (or if you don t want me to fax you) hotel booking information. We are keeping the location a secret to all but confirmed, registered attendees. (I ll also provide you with the information to get the special rates.) Our Guarantee to you (Please compare the following to any other seminar you ve ever been to) I ve got a huge testimonial book from folks who have bought my marketing toolkit, come to my seminars and who have joined my coaching and mastermind groups. I know what I teach is very good but I also know that you might not know me or believe me. That s why I offer a MORE THAN 100% GUARANTEE on this event. It s simple and there is no small print. 10 Our policy is that once you register for coaching, your price never goes up. You are locked into your price for as long as you remain a member. 16

17 If at the end of day one you are not 100% satisfied that you got more than you paid for, then turn in your materials and I ll refund 100% of what you paid PLUS up to $ of your documented travel expenses. If, at the end of the 2008 Super Conference, you are willing to stand in front of the room and tell the group why this seminar isn t the best marketing and practice building seminar you ve ever been to, I ll pay you double what you paid, plus up to $500 of your documented travel expenses. That s it No small print. 11 You are the Average of the Five People You Hang Out With Most One of the biggest things I have learned in the last few years is the power of association. Hang out with Eeyore and you will think like Eeyore. Think like Eeyore and you will get results like Eeyore. Hang out with folks doing things bigger, faster, bolder and better than you do and you will get bigger, faster, bolder and better. It s not magic. It s fact. My Platinum Mastermind Group (current fee $12,500/year) and many of my coaching members will be at the 2008 Great Legal Marketing Super Conference. So, if you re serious about growing your practice, you need to fax back the form attached to this letter, right now. Now, listen let me get serious for a moment. No matter how good a lawyer you are, if you can t get clients into your office, you re going to go out of business. There are no ifs, ands or buts about it. You can be like the other DUI attorney who listened to the same talks and got the same materials that Bob Battle did at the very first marketing seminar I did and you will get the same results he did. If he s your model, stay home. But, if you d like to learn from the best and are willing to take action to vastly improve your practice and your life, fax in the registration form today. Ben P.S. Re-read the guarantee. P.P.S This seminar is not for everyone, I ll freely admit that. If you are expecting to find the ONE single magic bullet, you won t find it here. (If you know where IT is, call me!) Rather, we ve got hundreds and hundreds of strategies. One of the big thing I do is help your prioritize your thinking and action list for the Monday following the conference. But look, if you can t honestly say that you will take action and do the work necessary then its probably best that you stay home and go swimming instead. We will be sharing a ton of vendor resources and showing you, step-by-step, what to do, but if you think that marketing your law practice is like the b.s. in 11 Still no small print. 17

18 The Secret, (where you sit in a corner and hum bring it to me baby, bring it to me) then you are deluded and neither I nor the Dream Team that I have assembled can help you. You ll pay your money, spend you 2 days with us and leave pissed off. I m a friendly guy and would much rather you stay home and not be mad! P.P.P.S. If you have any question you d like to run by me, fax me the question, toll free, at That s the best way to get a hold of me. Don t , don t call. If you absolutely, positively have a burning question that you must get answered please call my assistant, Laura Lee Sparks ( ) 18

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