ETHERNET BUSINESS SERVICES IN USE

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1 ETHERNET BUSINESS SERVICES IN USE Gary Williams Head of Pre-Sales Engineering Metrofibre networx SOUTH AFRICAN ETHERNET BUSINESS SERVICES 1

2 Ethernet Business Services Principal Applications Site-to-site access, Internet access, server consolidation, business continuity/disaster recovery Enterprise-class cloud-based applications, XaaS Media, content delivery, distributed imaging, CRM, manufacturing, distributed storage area networks VoIP, streamed/interactive video, L2-VPNs, virtualization 2

3 Ethernet Business Services Top Market Sectors Finance Healthcare Education Government IT Retail Real Estate Legal Media Manufacturing 3

4 Ethernet Business Services Benefits Scalability, control, reliability 1 mbps-10+gbps flexibility Low frame delay (latency) Expedites and enables new applications Cost reduction, revenue acceleration Ubiquitous Standardized, manageable, reliable Secure, predictable performance and QoS Application-oriented 4

5 CE 2.0 Value to Business Community Enterprise Efficient bandwidth utilization = lower cost/bit Standardized, predictable, per CoS performance v. objectives Application oriented SLAs match services to user applications Small/ Medium Businesses Hosted apps integrated with Internet over a single connection E-Access increases local availability of Carrier Ethernet 5

6 4 Case Studies 6

7 Case Study: Major Medical Center Application Challenge Medical Imaging Patient scans need to be analyzed by multiple specialists located in different locations. Many cases require 1,000+ scans per patient, Film-based scanning is inefficient and costly. Required a solution to link mobile CT scanners to main clinic in real time. 7

8 Ethernet Business Services Solution Solution Standardized Ethernet Virtual Private Line (EVPL) Service Network Scalability via globally interconnected providers High speed Required 1Gbps connections to principal locations, remainder 100+ mbps connection to each remote branch and clinic. Reliable zero packet loss to ensure transfer of large images to multiple clinics. Application Scalability - supports 16 and 64 slice CT scans. Cost Centre is a non-profit organization. Regional and Global Carrier Ethernet Service Providers National Carrier Ethernet Service Provider UNI Local patient facility ENNI Carrier Ethernet Exchange UNI Remote Diagnostic and assistance 8

9 The Ethernet Solution Center can now provide a centralized diagnostics service. Real-time transfer and diagnosis of images whilst patient is still in the scanner. Centralized diagnostics service multiple specialists based in different locations viewing identical image. Significantly reduces time and costs associated with patient diagnosis. Exceeded customer expectations. Very cost efficient. 9

10 Case Study: Retail Distributed inventory control in a chain of retail stores Fashion retailer with over 200 retail store locations Limited bandwidth on legacy network required sending sales, and stock information in batch uploads overnight This delayed fulfilling restocking resulting in the inability to quickly meet customer demand 10

11 Network Objectives Increase capacity, improve network resiliency and scalability Provide the flexibility to simplify addition and removal of new stores matching retail environment Reduce cost by converging Voice and Data Networks via VoIP Improve security and fight stock shrinkage with national central CCTV monitoring ability 11

12 The Ethernet Business Services Solution Solution based on standardized, certified, Ethernet Business Services Ethernet over DSL HQ serving Stores in 200 Locations Ethernet over Fibre Ethernet over Fixed Wireless Carrier Ethernet Business Services Network Ethernet over E1/T1 12

13 Business Benefits Quicker access, greater capacity, increased performance across the business Warehouse now has instant access to central database & all stores, allowing efficient stock ordering Easy to reconfigure the network as business builds, stores relocate - at much lower cost Added benefits: VoIP with 75% cost reduction and HQ visibility of all stores via CCTV enabled by new network 13

14 Case Study: Distributed Banking Apps National financial institution 2 data centres, 6 call centres 100s of branches and ATMs across the country Applications VoIP, Teller Call centre applications, ATM applications Network is mission critical Supports all voice and data applications Large established company upgrading legacy technology Needs scalability, flexibility, security to support future bandwidth & apps (IPTV etc.), future IPTV, New generation ATMs Future proof network for traffic growth and new applications Better Performance metrics - particularly for delay-sensitive apps Redundancy/failover (max 5-10 secs) Security of data transmission 14

15 The Carrier Ethernet Solution Point to point E-Line EVPL Aggregation at main data centres VLANs 10Mbps to 60Mbps. expandable to 1Gbps Failover protection: target availability: 99.95% Low latency Low convergence times Deterministic routing Guaranteed bandwidth Fully manageable IPVPN chosen for ATM network in each state 15

16 Chosen Solution: Hybrid Carrier Ethernet & IP-VPN EVPL for core network IP-VPN for Branches and non-branch ATMs Support for wide variety of Access media Corporate Offices & Data Center UNI IPVPN State 1 Branches, non-branch ATM s IPVPN State 2 Stock Exchange Carrier Ethernet E-Line Interstate Ethernet Virtual Private Line network Alternate Data Center Call Center Call Center IPVPN State 3 IPVPN State 4 IPVPN States 5 Branches / non-branch ATM s 16

17 1 Slide Use Case: Media Media Development & Delivery Enabled by CE 2.0 Standardized Multiple Classes of Service COMPANY HQ UNI Carrier Ethernet Service Provider Metro Fiber Ethernet Virtual Private Line Services VoIP calls Application EVPL Profiles, Sample CoS Objectives Committed Information Priority Rate 0 10 mbps 0 Excess Frame Information Delay Rate 5ms Frame Loss Ratio 0.1% Interactive business and consumer video programming mbps 0 5ms 0.01% Telepresence Streamed HD live content Content distributed. Development and non-real time delivery 2 50 mbps mbps mbps 25ms N/A N/A 0.1% 0.01% 1% Implementation Guidance The above bandwidth profiles and related Performance metrics are a small set of those available. New MEF Specifications recommend performance objectives based on both distance and application types Impact for Providers and Enterprises Ability to tune Carrier Ethernet services to exactly match wide variety of changing applications requirements creates a highly responsive network that reacts well to bursts of high priority data. 17

18 New 2012 MEF White Paper Available on the MEF web site 18

19 SOUTH AFRICAN ETHERNET BUSINESS SERVICES 19

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