International SAP Conference for Financial Shared Services
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1 International SAP Conference for Financial Shared Services July 10 11, 2014 Budapest Hungary In cooperation with
2 WELCOME Strive for the Top Generate Business Benefits through Finance Shared Services with SAP Following the success of our inaugural conference, join us in Budapest for the second annual International SAP Conference for Financial Shared Services. We are delighted to once again bring you this event, which is full of opportunities for you to learn from global SAP customers, hear about SAP s strategy and maximize the efficiency of your shared services organization. Today, organizations that wish to evolve their shared services organizations must go beyond simply lowering the cost of service provision. They must strive to become a partner to the business in its quest for supremacy. Over the course of two days, don t miss this opportunity to learn from peers, SAP thought leaders and leading experts, equipping yourself with the knowledge you need to take your shared services beyond operational excellence. No matter what stage you are on in your shared service journey, our lineup of customer case studies from a diverse range of global organizations including Metro, Roche, Vodafone, Engen Oil, Coca-Cola Hellenic, and Dis-Chem will augment your knowledge and help you to achieve best-in-class service delivery. The conference agenda has been built with interactivity in mind including preconference site visits to the Air France KLM and Roche Business Services Centers, opportunities to put your questions to our speakers, preconference jump-start workshops, an evening networking event, and a partner exhibition. All this adds up to an unmissable opportunity for discussion, learning, and networking. The event offers a compelling opportunity for you to gain a comprehensive understanding of how solutions from SAP can support your organization s strategic growth plan. We look forward to welcoming you to Budapest. Bernhard Fischer Conference Chairman and Vice President Solution Management, Shared Services, SAP Thomas Cook, Managing Director, T.A. Cook Conferences
3 PRECONFERENCE SITE VISITS WEDNESDAY, JULY 09, 2014 On the afternoon of Wednesday, July 9, enjoy a unique opportunity to visit our customers shared services centers with fellow delegates. Both Roche and Air France KLM Financial Shared Services Centers will open their doors to us, giving you a unique chance to take a walk around the building, meet the team leaders and learn how your peers operate. The guided tours will offer an unparalleled opportunity to get instant answers to your questions and to witness the real-life functioning of a business services center. Both tours will run in parallel. Please see the schedules below: Air France KLM 13:15 Meet in the foyer at Hilton Budapest City for coach transfers 14:00 Arrival at the Shared Service Centre 14:15 Introductory presentation 15:15 Guided tour, covering accounts payable, accounts receivable and general ledger (20 minutes per department) 16:30 Departures back to the hotel Roche 13:15 Meet in the foyer at Hilton Budapest City for coach transfers 14:00 Arrival at the Shared Service Centre 14:15 Introductory presentation 14:45 Guided tour, covering general and management accounting, accounts receivable and treasury, and procure to pay 16:30 Departures back to the hotel As the site visits run in parallel, you can only register for one site visit. Space is strictly limited, so please be sure to confirm your place when Registering. Please note, the site visits are only open to conference attendees.
4 PRECONFERENCE WORKSHOPS THURSDAY, JULY 10, 2014 The workshops run in parallel throughout the morning, with refreshments and lunch included. Please note that you cannot switch between workshops. For comprehensive details relating to these workshops, please visit: The following workshops will take place between 9:00 and 13:00 Workshop 1: Evolve Your Shared Services into Top-Performing Global Business Services with SAP This workshop will discuss how smart technologies available from SAP will allow you to transform shared services in the area of finance from incubation stage to service delivery excellence. If you are new to shared services with SAP or are considering implementation, this is an ideal opportunity for you to receive a comprehensive insight into how solutions from SAP can help you evolve and transform your shared services organization. The improvement potentials inherent to the right service delivery infrastructure go beyond just the lowering of service provision costs: the ultimate aim for organizations is to provide better service to their business. Through a combination of expert presentations, customer case studies, and interactive discussions, this workshop will give you a full understanding of how innovative technology can unlock a range of means to achieve this aim. Key topics will include: SAP s consolidated observations from shared services practices at over 3,000 clients operating shared services Defining top performance in shared services delivery Best practices in technology-enabled shared services to achieve top performance How shared services enabled by SAP technology can unlock the path to top performance in service quality, cost, and added value Bernhard Fischer, SAP Workshop 2: Business Process Excellence in Financial Shared Services Organizations: Determining and Unlocking Automation Potential Today nearly all financial shared services organizations have realized cost reduction through labor arbitrage and standardization of processes. While they still face the ongoing challenge to realize further efficiency gains, today s focus is on flawless automation as a key lever to reach the next level of maturity. This workshop will familiarize attendees with best practice methodology in identifying automation potential in mature financial shared services organizations. It will also offer attendees practical advice on achieving this. The workshop will close with reallife examples and an overview of how SAP solutions can support your financial shared services process automation and your daily targets to gain efficiency. The exchange of experiences with other workshop participants will not only make for a lively workshop but also allow attendees to benefit from shared best practices. Key topics will include: Best practice methodology for identifying automation potential Practice examples and case studies Interactive discussion about current status and automation improvement potential How SAP solutions can support you in the finance area Kerstin Heining, SAP Markus Burggraf, SAP
5 PRECONFERENCE WORKSHOPS THURSDAY, JULY 10, 2014 Workshop 3: Defining and Designing the SAP Shared Service Framework Software for Enhanced Shared Services Operations The goal of this workshop is to offer attendees an understanding of various ways of designing, implementing, and using the SAP Shared Service Framework software. This workshop will explore and discuss the prerequisites and conditions necessary for implementing SAP Shared Service Framework, using the example of a typical financial accounting organization, and the experiences of customers and participants. The workshop is designed to be interactive, allowing participants to share their experiences and best practices. Real-life case studies of SAP customers will be drawn upon to explore various scenarios and help explain different ways of implementing SAP Shared Service Framework. Key topics will include: Developing a common understanding about the conditions and prerequisites for the implementation of SAP Shared Service Framework A comprehensive overview of the different design variants In-depth exploration and understanding of the different implementation approaches Michael Nagel, SAP Rainer Schwarz, SAP
6 AGENDA THURSDAY, JULY 10, 2014 Optional jump-start workshops will take place from 09:00-13:00. For more information please see previous page or visit 12:30 Registration, Visit Exhibition Area, and Time for Networking 13:30 Chairman s Welcome Bernhard Fischer, SAP 13:40 Global Business Services: Overview and Trends in 2014 GBS trends and market overview Selected performance metrics in finance and GBS Selected best practices in GBS Performance issues and performance gaps in GBS Selected key performance indicators Tom Olavi Bangemann, The Hackett Group 14:20 Shared Service Framework at Engen Petroleum: A Real-Life Example Introduction to shared services at Engen Petroleum Implementation approach to a financial shared services center Engen s experience with the rapid-deployment solutions for SAP Shared Service Framework software (SAP s role versus Engen s role) Overview and demo of SAP Shared Service Framework at Engen key lessons learned so far The future of SAP Shared Service Framework at Engen Martin Zloch, Engen 15:00 Achieving Operational Excellence in Finance at Europe s Largest SAP Installation Background to project and our efficiency valuation organization (EVO) finance transformation journey business drivers and context Business benefits of operating world-class financial shared services: reduction of OPEX by 50% over three years Obstacles and challenges overcome Road map and next steps Bobby Abraham, Vodafone 15:40 Afternoon Refreshments 16:10 Innovations in Receivables Management from SAP The importance of automation in scaling order-to-cash processes How SAP software functionality supports customer credit management, electronic bill presentment and payment, collections management, and dispute resolution processes Using mobile technologies to smooth interactions with teams outside of finance The SAP HANA platform bringing new reporting and collaboration opportunities that change processes Katharina Reichert, SAP 16:50 Experiences and Latest Developments at Metro Shared Services Accounting and finance services Controlling services Administration services Marketing services Merchandising services Dr. Oliver Wolff, Metro Fernando Abad Sanchez, Metro Christian Mertin, EY 17:30 Record- to-report Shared Services at SAP: The Transformation of Administrative Finance into a Service to the Business Record-to-report the archetype of administrative finance The challenge of turning this into a highly appreciated shared service Learning from SAP s own journey Johannes Rechnitzer, SAP 18:10 Chairman s Closing Remarks and Close of Day One 18:30 Departure for Evening Event
7 AGENDA FRIDAY, JULY 11, :30 Registration, Visit the Exhibition and Time for Networking 09:00 Welcome Back from the Chairman Bernhard Fischer, SAP 09:10 The Future of Finance - Real Time Insight for a Volatile World How technology innovations such as in memory computing or cloud will trigger a new process revolution, enabling Real Time Finance Providing a renewed Finance solution portfolio on the basis of the SAP HANA platform for this purpose How SAP is supporting customers to flexibly choose their own non-disruptive evolutionary path towards real time Martin Naraschewski, SAP 09:50 Moving from Manual Spreadsheet Vendor Reconciliations to Automated Reconciliations with SAP Software: How Dis-Chem Transformed a Large Centralized Creditor Department Introduction to Dis-Chem and its shared services environment Dis-Chem s strategy of centralized creditor reconciliations and payments across multiple stores How Dis-Chem has moved to an automated vendor reconciliation solution from SAP Enabling this move via the SAP-certified vendor reconciliation add-on from BEST, along with the methodical approach by Dis-Chem management to maximize SAP software functionality How Dis-Chem reduced costs and improved creditor controls Sean Brown, Dis-Chem Henry Curtis, BEST SAP 10:30 Morning Refreshments 11:15 Implementation of Shared Services from SAP to Support Coca-Cola Hellenic s Growing Business Support Organization Overview of financial shared services at Coca-Cola HBC History and implementation approach Technical setup, scope, and variety of applications used Main achievements and lessons learned George Menev, Coca-Cola Hellenic Tanja Manhartsgruber, Coca-Cola Hellenic 11:55 Close with Confidence and Achieve Balance Sheet Integrity Discover how to automate a manual, labor-intensive, and spreadsheet-driven account reconciliation process to achieve a quicker and more accurate close Gain insight into increasing efficiencies, productivity, visibility, and control, while minimizing risk and reducing bottom-line costs Hear about the key benefits and ROI experienced Develop a better understanding of how to close with confidence, maintaining more control and visibility, while reducing risk and creating a faster, more efficient close cycle Andrea Balázsi-Vörös, Albemarle Susan Parcells, Blackline 12:35 Lunch and Networking 14:00 Shared Services at SAP 2020: Procurement Shared Services and Sourcing Factory Insight into SAP s shared services strategy for 2020 Where are we now integrating all finance processes into our global shared services organization and full-flight transitioning of procurement into a shared service Benefits of innovations in the end-to-end procure-to-pay process and the high value that procurement shared services have contributed Tools used: Cloud solutions Mobile innovations Analytics Marcell Vollmer, SAP
8 AGENDA FRIDAY, JULY 11, :40 From Efficiency to Business Value: The Evolution of Roche s Invoice-to-Pay Shared Services Background of Roche and our implementation Using invoice-to-pay as a catalyst to achieving business value The journey from invoice-to-pay to a global financial master data tool and organization, OCR, and supplier portal solution Innovation to come Peter Czech, Roche Thomas Haltermann, Roche 15:20 Chairman s Closing Remarks 15:30 Close of Conference and Afternoon Refreshments
9 Premium Sponsors BEST AUTOMATIC VENDOR RECONCILIATIONS BEST s Supplier Statement Reconciliation is a fully integrated add-on for SAP software that enhances users ability to process supplier statements. It allows companies to move from manual statement processing (using paper statements or Microsoft Excel) to a more efficient, auditable, reportable process that enables supplier reconciliations within the SAP software system. As the proprietor of BEST, we are an innovative software development house driven by professionals experienced with SAP solutions. Our team comprises product designers, developers, and implementation and support specialists. Our focus is developing, implementing, and supporting our add-on products for SAP software. In this way we can provide cost-effective and quickly realizable benefits to companies that already run SAP solutions. For more information, please visit BlackLine The BlackLine Financial Close Suite for SAP Solutions is an SAP-endorsed business solution, delivered in an SaaS/cloud model, that provides accounting/finance teams with visibility and control over their account reconciliations and financial close by replacing manual, error-prone, spreadsheet-based processes with automation. BlackLine Systems also is an SAP gold partner. For more information, please visit Ernst & Young The way we help global business services around the world The global EY organization is a leader in assurance, tax, transaction, and advisory services. We leverage our experience, knowledge, and services to help build trust and confidence in the capital markets and in economies the world over. We are ideally equipped for this task with well-trained employees, strong teams, excellent services, and outstanding client relations. Our global purpose is to drive progress and make a difference by building a better working world for our people, for our clients, and for our communities. Our global structure enables us to operate seamlessly with our clients and across our own organization in over 140 countries. These capabilities are enriched with our people to inject sectorspecific knowledge. Our end-to-end global business services framework can improve your business performance. Our global knowledge can help you to increase your operational effectiveness, drive sustainable and measurable results, and protect your business. For more information, please visit
10 Standard Sponsor Ecenta ECENTA is a global IT professional services company specialized in complex customer relationship management (CRM) projects as well as shared services center applications based on SAP products. Day to day more than 200 highly experienced consultants apply their deep expertise in areas such as the SAP CRM application, SAP Business Communications Management software (contact center and VoIP telephony), master data management, mobile applications, analytics, and IT integration technology. Founded by two former SAP employees, ECENTA is headquartered in Walldorf, Germany, with nine offices worldwide. Selected customers are Sony, Lenovo, Volvo, Fiat, Intel, Agilent, SAP, Tetra Pak, and Ericsson. ECENTA is an SAP services partner and channel partner, has a close working relationship with SAP, and regularly contributes to development of SAP CRM. ECENTA is regularly involved in early adopter projects such as hybrid cloud scenarios and applications based on the SAP HANA database. For further information, please visit
11 Media Partners HOW TO REGISTER To register online for this event, please visit The registration fee includes participation in the conference and/or workshop, lunch on all days, refreshments, and evening event for conference attendees, and documentation material for download. Please note that accommodation and travel are not included in the registration fee. Contact for Inquiries Alice Kenning T: +44 (0) F: +44 (0) E: Event Venue Hilton Budapest City (formerly WestEnd) 1062 Budapest, Váci út 1-3, Hungary Tel: Fax: address: info.budapest-westend@hilton.com
12 REGISTRATION FORM INTERNATIONAL SAP CONFERENCE FOR FINANCIAL SHARED SERVICES Copy and Fax to +44 (0) Register Online at I would like to register for the International SAP Conference for Financial Shared Services July 10 11, 2014 Budapest, Hungary (Please complete clearly in block capitals) You can register for the International SAP Conference for Financial Shared Services online at or by faxing this form to the number below. Please copy the form, complete it, and send it to the following address (one form for each participant): Last Name Company First Name Job Title Registration and Contact Office T.A. Cook Conferences. 4th Floor, Mclaren Building 46 The Priory Queensway Birmingham, B4 7LR, UK T: +44 (0) F: +44 (0) E: info@tacook.com Industry Sector Street Registered in England and Wales Company Registration Number: City, State Zip Code, Postal Code Event Fees Type Early Bird Fee Standard Fee Country Phone Conference Half-Day Workshop Fax All fees are subject to 27% Hungarian VAT Early Bird discount valid for registration and payment by May 2, 2014 Date Preconference Site Visits (09 July, 2014) W1 W2 W3 Signature Terms and Conditions of Registration Cancellations must be made in writing at least two weeks before the beginning of the event. In this case we will charge a processing fee of 200. Cancellations received less than two weeks before the event will be liable for the full registration fee. This also applies to registrants who do not attend the event. If a participant cannot attend for whatever reason, it is of course possible to nominate a substitution. Substitutions must be received in writing, must be addressed to the registration office, and must include the names of both the original and the substitute registrants. Participation in an event is only possible if payment has already been received, or if it is submitted at the event in cash or with a collection-only check. Please note that non-attendance for any reason is subject to the cancellation terms laid out in point above. Payment Method Credit Card Invoice Organizer s Changes We reserve the right to cancel your registration or refuse access to the event. We reserve the right to make changes to the event program. In the unfortunate event that an event is cancelled, we are not liable for any costs incurred by delegates in connection with their attendance. No Video and Photography We plan to take photographs and video material at the event and reproduce them in educational, news, or promotional material, whether in print, electronic, or other media, including event Websites. By participating in this event, you grant us the right to use the photographs and video footage for such purposes. All photos and videos become the property of T.A. Cook. These may be displayed, distributed, or used by T.A. Cook for any purpose. Should you wish to opt out of this, please contact us at info@tacook.com. 3. In addition to information about this event, would you like to receive news from T.A. Cook Conferences? No I agree to the above terms and conditions (this must be ticked in order for the registration to be processed). No
13 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
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