Hispanic Communities +43% 50,478 BROADCAST TELEVISION AND RADIO IN. Hispanic Population Growth Across the U.S.
|
|
- Deborah Floyd
- 8 years ago
- Views:
Transcription
1 BROADCAST TELEVISION AND RADIO IN Hispanic Communities More than 22.4 million American households (representing 59.7 million consumers) receive television exclusively through broadcast signals not a pay service such as cable or satellite. In fact, 3.4 million (25 percent) Hispanic homes are over-the-air only, a proportion that increases to 51 percent among homes where Spanish is the language of choice. 1 Hispanic Population Growth Across the U.S. The 2010 Census counted 50.5 million Hispanics in the United States, accounting for 16.3 percent of the total population. The Latino population grew 43 percent since the 2000 Census, accounting for more than half of the nation s total growth. 2 Hispanics accounted for all population increases in Illinois, Louisiana, Massachusetts, New Jersey, New York and Rhode Island in the last 10 years. Since 2000, the Latino population more than doubled in nine other states Alabama, Arkansas, Kentucky, Maryland, Mississippi, North Carolina, Tennessee, South Carolina and South Dakota. 3 Hispanic and Latino US Population (Thousands) 35,306 50, Census % How are Hispanics receiving news, weather, sports, entertainment, faith-based and Spanish-language programming? For the most part, Hispanics continue to rely disproportionately on the free and local TV and radio that local broadcasters provide. Reliance by Hispanics on over-the-air TV and radio, multicast and Spanishlanguage programming is significant across the American landscape, and broadcasting continues to provide a vital and irreplaceable resource to Hispanic communities. Additionally, Hispanic women said television is their preferred media in terms of getting information about new products and services and 96 percent use TV to stay connected. 4
2 Local Television Market Estimates: Hispanic or Latino TV Homes 5 Rank Designated Market Area (DMA) Hispanic TV Homes % of US Hispanic TV Homes 1 Los Angeles 1,909, New York 1,360, Miami-Ft. Lauderdale 750, Houston 623, Dallas-Ft. Worth 519, Chicago 515, San Francisco-Oak-San Jose 426, San Antonio 424, Phoenix (Prescott) 356, Harlingen-Weslaco-Brownsville (TX) 312, Over-the-Air Television Penetration in Areas with Significant Hispanic Presence 6 Many high density Hispanic television markets rely disproportionately on over-the-air broadcasting, dramatically outpacing other population groups reliance on broadcast-only television. The chart below shows the percent of total market broadcast-only TV homes compared to the percent of Hispanic broadcast-only TV homes. In Dallas, more than one-third of Hispanic homes rely exclusively on broadcast-only TV, yet less than one-fifth of total market homes are broadcast-only. Hispanic Broadcast Only TV Homes Dallas-Ft. Worth Phoenix Houston Harlingen Fresno-Visalia El Paso Las Vegas San Diego San Antonio Los Angeles Hispanic Broadcast Only TV Homes Broadcast Only TV Homes 0 5% 10% 15% 20% 25% 30% 35% 40% Source: Nielsen, November 2012 In some cases, the majority of broadcast-only TV homes are Hispanic. For example, in Harlingen, Texas, 98 percent of broadcast-only TV homes are Hispanic; El Paso 92 percent; San Diego 72 percent; and San Antonio, 68 percent of broadcast-only TV homes are Hispanic.
3 Broadcast-Only Homes Dominate Spanish-Language Television Viewership 7 Viewership of Spanish-language television networks is more likely in broadcast-only homes than in homes that subscribe to satellite or cable. The chart below provides an example of viewership on Spanish-language networks in high density Hispanic markets. Viewership on Spanish-Language Networks* in High Density Hispanic Markets % of Broadcast Only TV HH % of Cable TV HH % of ADS (Satellite) TV HH 100% 80% 57% 57% 56% 48% 46% 45% 41% 39% 60% 40% 20% 0% 32% 33% 31% 31% 32% 43% 42% 33% 27% 30% 11% 12% 12% 10% 13% 22% Dallas Phoenix Harlingen Denver Houston El Paso Fresno Los Angeles *Spanish-language networks include Univision, Telefutura, Telemundo and Azteca America Hispanic and Spanish Language Broadcast Television Affiliates Broadcast TV provides a number of Spanish-language viewing options for the Latino community. Several markets offer multiple viewing options, including Univision, Telemundo, UniMás (formally TeleFutura), MundoFox, Estrella, Mega TV, Azteca América, América TeVé, LATV, Latino Public Broadcasting and V-me. The following are examples of the prevalence of Hispanic-focused television in several major markets. Hispanic Rank DMA Hispanic Television Channels 8 Hispanic Multicast Channels 9 1 Los Angeles New York Miami-Ft. Lauderdale San Francisco-Oakland Chicago Dallas-Ft. Worth 6 1
4 Univision is now the fifth-largest network in primetime, often surpassing the English-language networks in viewer ratings. 10 Univision s sister network UniMás (formerly Telefutura) provides entertainment programming, sports and news for Hispanics through 52 affiliates. 11 Telemundo Network reaches 94 percent of U.S. Hispanic viewers through its 14 owned stations and 48 broadcast affiliates. 12 MundoFox, launched in fall 2012, reaches 75 percent of Hispanic TV homes across the country. Estrella TV launched three years ago and broadcasts a collection of game, talk, news, talent, comedy and music programming through its 59 broadcast affiliates. 14 Azteca America can be watched in 75 markets across the U.S., including all of the top 10 Hispanic markets. 15 Several Spanish-language networks hit record-breaking ratings in 2011 and Univision Network finished the broadcast season with more number one nights than ever before among 18 to 49 year-olds. 16 In addition, 47 of the season s top 50 entertainment programs among bilingual Hispanics aged 18 to 49 years old aired on Univision. 17 During the broadcast season, Telemundo delivered the network s best season ever, averaging 1.4 million total viewers in primetime. 18 Additionally, Telemundo was the only Spanishlanguage broadcast network with growth in total viewers, making it the fastest growing Spanish-language broadcast network for the season. 19 During November 2012, Estrella TV saw increases across several key demos, emerging as one of the only two Hispanic broadcast networks to experience growth over May 2012 and November Azteca America also experienced double-digit growth among key demographic groups for weekday primetime in November Local Spanish-language stations also showed success in In Los Angeles, Univision s KMEX 34 finished the 2012 calendar year as the number one most-watched station in the country in primetime and total day viewing among 18 to 34 year olds, regardless of language, beating all local stations in the country. 22 Univision s local news in New York City and Los Angeles finished 2012 as the number one and number two most-watched early local newscasts in the country among 18 to 49 year olds, beating all other local stations in the country. 23 The emergence of new Spanish-language broadcast networks, combined with an increase in local news at established Spanish-language stations, has triggered an increase in local news geared towards Latinos. In 2011, Telemundo owned and operated stations announced plans to increase their local news and information programming by 25 percent. 24 Telemundo began offering closed captioning for its online streams to attract younger English-speaking Hispanics. 25 MundoFox stations plan to broadcast local news along with airing the network s nightly newscast. 26 These stations creation of 48 new TV news departments will benefit local news and Hispanic communities across the U.S. In Miami, America TeVe s WFUN provided impressive multiplatform live coverage of the election, including on-air, online and social media. 27 Univision and sister network UniMás provide news in several U.S. markets via traditional local newscasts and mobile devices. 28 Univision s News, Noticiero Univision, has been serving the Hispanic community for over 25 years and is the only Spanishlanguage newscast to receive the Edward R. Murrow Award. 29 In order to meet growing demand, Hispanic TV networks are now producing telenovelas and Spanishlanguage talk shows in the United States. 30 Telemundo, the world s second largest provider of Spanishlanguage content, creates more than 1,000 hours of primetime programming at a newly built TV production center in Miami and its original studio in Central America. 31
5 Hispanic and Spanish Language Programming on Digital Multicasting Affiliates In addition to broadcasting on primary channels throughout the United States., Hispanic-focused television provides a variety of culturally relevant and Spanish-language programming on 283 multicast channels (these are additional channels offered by local television broadcasters that are available for free, over-the-air). 32 Below are examples of Spanish-language multicast channels. Spanish-Language Multicast Channels V-Me 52 MundoFox 16 Inmigrante TV 5 LATV 34 Exitos TV 14 Mega TV 5 Telemundo/Telemundo HD 31 3ABN Latino 14 Tele-Romantica 5 Estrella TV 25 TCT La Fuente 10 3ABN Radio Latino 5 UniMas/UniMas HD 19 Spanish Independent 8 Aliento Vision 3 Azteca America 6 Mexicanal 7 Almavision 2 Mobile Television in Areas with Significant Hispanic Presence The mobile television platform enables local TV stations to deliver live, digital content to mobile and video devices such as mobile phones, tablets, portable media players and laptop computers without additional spectrum. 33 Currently, 134 TV stations in 50 cities across the country are transmitting mobile TV signals. 34 Research indicates that two-thirds of Hispanics (66 percent) view TV programming at least once a week on a handheld device, laptop or computer, compared to only 47 percent of Caucasians. In television markets that have a high concentration of Hispanic and Spanish-speaking viewers, mobile TV has become increasingly popular. Mobile TV is available to Hispanic communities across the country, including Los Angeles, New York, Miami-Ft. Lauderdale, Houston, Dallas-Ft. Worth, Chicago, Phoenix, San Francisco, Oakland and San Jose. 36 Over-the-Air Radio Adoption by Hispanics Regardless of age, time of day or location, radio is a true companion for Hispanics with nearly all Latinos (95 percent) aged 12 and over listening to broadcast radio each week. 37 In fact, in 2012 the number of Hispanics who listened to radio increased nearly 2.5 million compared to the previous year. 38 Hispanics spend more than 15 and a half hours each week listening to radio at home, in the car and on the go. 39 Latinos are engaged with Spanish-language radio, spending nearly two to three times more time each week listening to Spanish-language radio than English-language radio. The following are examples of time Latinos in major markets spend with Spanish-language and English-language radio each week. 40 Market Time Spent with English-language Radio Time Spent with Spanish-language Radio Los Angeles 3:15 5:30 New York 3:30 6:00 Miami 3:15 5:15 Houston 3:15 9:00 Chicago 4:00 8:45
6 Broadcast radio provides a number of Spanish-language listening options for Hispanic communities across the U.S. There are nearly 1,000 AM/FM radio stations dedicated to Spanish-language or Latino-focused radio. Another 600 stations are streamed online or can be heard on HD Radio. 41 Univision Radio leads Hispanic radio broadcasters, with 70 stations in 16 of the top 25 U.S. Hispanic markets. 42 Entravision Communications Corp. operates 48 AM/FM stations, reaching more than 19 million U.S. Hispanics through its over-the-air broadcasts. 43 Broadcast Radio on Mobile Phones This year, Sprint, announced a plan that will enable Sprint mobile users to listen to local FM broadcast radio stations on their smartphones. 44 This provides Hispanic consumers with a convenient way to access free radio service. It also provides the Latino community important public safety information during weather related or other emergencies. Local Television and Radio Economic Impact Local TV and radio broadcasting not only provides Hispanic communities with local news, sports, weather and emergency information, but remains a valuable source of employment that impacts local economies. Local broadcasting generates billions of dollars in annual gross domestic product (GDP) and thousands of jobs in states with large Hispanic populations. The table below shows states with a Hispanic population of one million or more. 45 Local TV and Radio Economic Impact by State State Hispanic 46 Population (thousands) Hispanic Population Share Total Economic Impact (billions) Number of Jobs (thousands) California 14, % $ Texas 9, % $ Florida 4, % $ New York 3, % $ Illinois 2, % $ Arizona 1, % $ New Jersey 1, % $ Colorado 1, % $ Hispanic Buying Power Marketers spent $4.9 billion on Spanish-language TV advertising in 2011, up 2.7 percent from the previous year. 47 As the Hispanic population continues to increase, advertising dollars will continue to move towards Spanish-language audiences. Despite the recession, Hispanic buying power continues to increase. Projections show Hispanic buying power increasing to $1.5 trillion dollars by 2015, having grown 50 percent within five years. This rate of growth tops that of all other racial/ethnic groups and buying power growth overall. 48
7 Hispanic women feel more positive about their household income than Caucasian women, with 49 percent of Hispanic women expecting to increase their contribution to household income in the next five years. Further, 94 percent of Hispanic women believe their role is changing for the better, more than any other ethnic or racial group. 49 Local radio and TV stations are a vital and irreplaceable resource to Hispanic communities, providing them with entertainment and important news and emergency information they rely on each day. Hispanic networks are innovating to provide more services and diverse content to their viewers, such as faith-based and Spanishlanguage programming. Working together, Hispanic viewers and local stations can ensure the strong growth of broadcast radio and TV and successfully meet the needs of Hispanic communities across the U.S. 1 GfK-Knowledge Networks Home Technology Monitor Survey, Spring Pew Hispanic Center, Census 2010: 50 Million Latinos, 21, Mar Ibid. 4 The Nielsen Company, Women of Tomorrow: US Multicultural Insights, Nov The Nielsen Company, Nielsen Local Television Market Universe Estimates: Hispanic or Latino TV Homes, 1 Jan Ibid. 7 Nielsen, NSI, May Time shifting : Live + 7, (168 Hours), Total Day M-Su 6:00AM-2:00AM. 8 BIA Media, BIA MEDIA Access Pro, May SNL Kagan, Digital Multicast Networks, SNL Kagan Data Services: TV Station Database, 31 Dec Elizabeth Ellers, Ending another banner year of ratings success: Univision in 2012, Univision Communications, 21, Dec. 2012, 11 Univision Communications, Univision Transforms Telefutura Into UniMás, Delivering Programming From the Top Spanish-Language Content Producers in the World, 3, Dec. 2012, 12 Guskin and Mitchell, The State of News Media Wayne Friedman, News Corp., RCN to Launch MundoFox, MediaDailyNews, 23, Jan Bob Strauss, Burbak-based Estrella TV a rising star in Spanish-language broadcasting, Daily News, 31, Aug. 2012, 15 Azteca America, Coverage Map, accessed 23, Jan. 2013, 16 TVNewsCheck, Univision Sets Record for 1st-Place Finishes, 24, May 2012, 17 Ibid. 18 Amanda Kondoljy, Telemundo Media Fastest Growing Spanish-Language Broadcast Network for Season, Best Season Ever Among Total Viewers, TV by the Numbers, 26, Sept. 2012, 19 Ibid. 20 TVNewsCheck, Estrella TV Has Strong November Sweeps, 13, Dec Azteca America, Azteca America Reports Year-over-Year Double-Digit Growth for Weekday Prime in November Sweeps, 29, Nov. 2012, 22 Elizabeth Ellers, Ending another banner year of ratings success: Univision in 2012, Univision Communications, 12, Dec Ibid. 24 RBR, Telemundo O&Os boosting local news and information, 8 Aug. 2011, 25 Guskin and Mitchell, The State of New Media Diana Marszalek, MundoFox Triggers Explosion in Local News, TVNewsCheck, 31, July America TeVe, Hispanics in South Florida Chose America TeVe for Election Night Coverage, 7, Nov. 2012, 28 Guskin and Mitchell, The State of News Media 2011.
8 29 Univision Communications, Programming Highlights, Accessed 17 Jan. 2013, 30 Steve Mort, Hispanic TV Networks Ramp Up Telenovela Production, Voice of America, 26 Aug. 2011, 31 Guskin and Mitchell, The State of News Media SNL Kagan, Digital Multicast Networks, SNL Kagan Data Services: TV Station Database, 15 Feb Open Mobile Video Coalition, Consumers Seek Mobility, About Mobile DTV, 34 Open Mobile Video Coalition, Mobile TV Station Guide, accessed 31 Jan. 2012, 35 George Winslow, New NBCLationo.com English-language news site will launch in early 2012, Broadcasting and Cable, 12, Dec Open Mobile Video Coalition, Mobile TV Station Guide, accessed 31 Jan. 2012, 37 Arbitron, Radio Today by the Numbers, Radio Delivers, Fall Arbitron, Radio Listening Audience Remains Steady, According to the Radar December 2012 Report, Newsroom, 3, Dec. 2012, 39 RAB, Why Radio Slidedeck, Arbitron, RADAR 115, December 2012, 40 Univision Corporate, Univision Radio, Connecting Hispanic Consumers with Your Brand, Arbitron PPM Q2 2012, Hispanic A18-49 AWTE (TSL), accessed 17 Jan. 2013, 41 Arbitron, How America Listens to Radio, Radio Today Justin Nielson, Hispanic radio ad revenue projections: After a strong of down years, 2012 turns to growth, SNL Kagan, 24, April Ibid 44 Sprint, Sprint customers to enjoy local FM radio on smartphone via FM radio chip, News Releases, 8, January, Woods and Poole Economics, An Analysis of the Importance of Commercial Local Radio and Television Broadcasting to the United States Economy, 46 United States Census, The Hispanic Population: 2010, May Advertising Age, Hispanic major media ad spending in 2011, Hispanic Fact Pack, Sam Fahmy, Despite recession, Hispanic and Asian buying power expected to surge in U.S., Terry College of Business UGA, 4, Nov. 2010, 49 The Nielsen Company, Women of Tomorrow: US Multicultural Insights, Nov July N Street NW Washington DC nab.org
Univision Business Breakfast At Last
Q4 2014 & YEAR END HIGHLIGHTS UCI TOTAL REACH SCORE KEY ANNOUNCEMENTS Univision Corporate Research developed the UCI Total Reach Score to estimate the Univision Communication Inc (UCI) total unduplicated
More informationThe February 2009 Digital Television Transition: The State of Digital Readiness in the U.S. October 2008
The February 2009 Digital Television Transition: The State of Digital Readiness in the U.S. October 2008 Introduction All full-power U.S. television stations are required to discontinue use of their analog
More informationVdopia Mobile Insights
The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural
More informationwww.tvk24.com Jan 2015
Available Nationwide / 24-Hour Korean American Network www.tvk24.com Jan 2015 About the Networks Launched in 2005, Television Korea 24, Inc., ( TVK24 ) operates two networks, TVK and TVK2. TVK is the first
More informationThe Impact of Combining Local Radio and TV on Advertising
ARBITRON WHITE PAPER The Impact of Combining Local Radio and TV on Advertising A Collaboration between Arbitron Inc., Entravision Communications and Franco Research The Impact of Combining Local Radio
More informationTuesday, January 31, 2012 5:10 PM ET TV stations multiplatform analysis '12 update: new digital networks, mobile TV channels expand content options
Tuesday, January 31, 2012 5:10 PM ET TV stations multiplatform analysis '12 update: new digital networks, mobile TV channels expand content options By Justin Nielson We have updated our U.S. TV station
More informationUnderstanding the Ratings Game. Connie Ledoux Book, Ph.D. cbook@elon.edu Presentation to NATOA Annual Conference New Orleans, 2009
Understanding the Ratings Game Connie Ledoux Book, Ph.D. cbook@elon.edu Presentation to NATOA Annual Conference New Orleans, 2009 Pop Quiz Can you trust your gut instinct when it comes to television and
More informationTHE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK
THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK th 13 Edition December 2012 362 pages ISBN# 1-57783-185-3 PART I: MARKET SUMMARY CONTENTS 1 MARKET ASSESSMENT: ADVERTISING 1.1 Advertising
More informationDIGITAL TELEVISION STATION BUSINESS OPPORTUNITY FRESNO / VISALIA, CALIFORNIA
DIGITAL TELEVISION STATION BUSINESS OPPORTUNITY FRESNO / VISALIA, CALIFORNIA 2014 DIGITAL TV OPPORTUNITY! Cocola Broadcasting Companies, LLC (CBC) is the largest Broadcast Television Company in the Central
More informationMythbusting: The Exaggerated Effects of Cord Cutting.
Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean
More informationAmerica s Most Legendary Coaches, Live on Gameday
America s Most Legendary Coaches, Live on Gameday Founded by former University of Oklahoma and Dallas Cowboys head football coach Barry Switzer, Coaches Cabana is the first of its kind to offer college
More informationUsing Media to Communicate with Latinos. David Villalpando
Using Media to Communicate with Latinos. David Villalpando Seattle Portland Yakima Mejores oportinidades, mas trabajos, etc.: Facil de llegar, Interestatal 5. Vuelos directos desde Guadalajara/Ciudad de
More informationInsights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010
Evolution of Cross-Platform Media Use in the United States Insights from Consumer Research and NBC Universal ss Olympic Research Labs Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research
More informationRECONNECTING OPPORTUNITY YOUTH
RECONNECTING OPPORTUNITY YOUTH Data Reference Guide March 2015 Patrick Sims Opportunity Youth Opportunity youth are young adults aged 16-24 years who are neither connected to school nor work. These young
More informationJob Market Intelligence:
March 2014 Job Market Intelligence: Report on the Growth of Cybersecurity Jobs Matching People & Jobs Reemployment & Education Pathways Resume Parsing & Management Real-Time Jobs Intelligence Average #
More informationOn the Rise: The Growing Influence of the Hispanic Shopper
On the Rise: The Growing Influence of the Hispanic Shopper Foreword from Univision There are currently 52 million in the United States representing nearly 17% of the total population and growing fast.
More informationFigure 2.1 Broadband Availability in California Zip Codes 19 Percentage of Services
Chapter 2. The California Broadband Market 2.1 Broadband is Widely Deployed in California The analysis that follows is based largely on data reported by carriers to the FCC s Form 477 survey for June 2004.
More informationDemographic Trends Driving the Hispanic Consumer Market James W. Gillula and Tabitha Bailey*
Demographic Trends Driving the Hispanic Consumer Market James W. Gillula and Tabitha Bailey* The rapid growth of the U.S. Hispanic population has captured the attention of most major retailers and consumer
More informationFree Over-Air Networking in the United States
Before the Federal Communications Commission Washington, D.C. 20554 In the Matter of Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming ) ) ) ) ) MB Docket
More informationLet the Free Market Work and Reject Government Intervention In the Local Television Market
Let the Free Market Work and Reject Government Intervention In the Local Television Market Cable s Monopoly May be Broken But the System Isn t From 1992 until the mid-2000s, cable companies were the only
More informationNewspapers reach extends deeply into the Hispanic market
Newspapers reach extends deeply into the Hispanic market Newspapers are uniquely positioned to grow your share in the Hispanic market A copy of this presentation can be found at: www.nahpprocurement.org
More informationThe Arbitron Retail Media Study Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores
The Arbitron Retail Media Study Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores Presented by: Diane Williams Analyst Custom Research Arbitron Inc. (212) 887-1461 diane.williams@arbitron.com
More informationTelevision Audience 2009
Television Audience 00 Growth of Television Ownership % of TV Households Each September, The Nielsen Company releases current estimates of television s audience and its characteristics. The most significant
More informationBefore the Federal Communications Commission Washington, D.C. 20554 ) ) ) ) ) COMMENTS OF THE NATIONAL ASSOCIATION OF BROADCASTERS
Before the Federal Communications Commission Washington, D.C. 20554 In the Matter of Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming ) ) ) ) ) MB Docket
More informationThe FCC s Rules for Closed Captioning and Video Description
The FCC s Rules for Closed Captioning and Video Description Since 1996, the Federal Communications Commission (FCC) has adopted several mandates that enable American audiences with hearing or visual disabilities
More informationLet s talk about television in Austin VP & GM KEYE TV
Let s talk about television in Austin Amy Villarreal VP & GM KEYE TV CBS Telemundo Judy Maggio Anchor KEYE TV CBS Households per County Metro DMA Counties TRAVIS 387,340 WILLIAMSON 153,140 HAYS 53,950
More informationInternet Radio Trends Report 2015
Internet Radio Trends Report 2015 The State of Internet Radio and Streaming Services January 2015 Table of Contents From Data Trickle to Torrent... 2 User Growth: Up and to the Right... 4 Time Spent Listening
More informationInformation About Filing a Case in the United States Tax Court. Attached are the forms to use in filing your case in the United States Tax Court.
Information About Filing a Case in the United States Tax Court Attached are the forms to use in filing your case in the United States Tax Court. It is very important that you take time to carefully read
More informationDistrict of Columbia State Data Center Quarterly Report Summer 2007
District of Columbia State Data Center Quarterly Report Summer 2007 Commuting to Work: Bike? Walk? Drive? Introduction by Joy Phillips Robert Beasley In 2005, 45 percent of District residents drove to
More informationNetwork Radio Today 2013 How America Listens to Radio
EXECUTIVE SUMMARY Network Radio Today 2013 How America Listens to Radio 2013 Arbitron Inc. All Rights Reserved. Introduction Network Radio Today offers you a window into the dynamic world of national radio
More informationCABLE NATION: The Value of Niche Cable Networks
CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their
More informationLarge-Scale Movie Studio Uses Video To Entice Hispanic Users On Instagram
C A S E S T U D Y Large-Scale Movie Studio Uses Video To Entice Hispanic Users On Instagram CHALLENGE As a population that s over 54MM strong¹ with a buying power of over a trillion dollars², Hispanics
More informationNational Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan
PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationRatings, Audiences, & Failed Shows
Ratings, Audiences, & Failed Shows TELEVISION RATINGS Before the Show Airs A New Season TV networks test programs Subjects view pilots or season finales for current shows in theaters. Meters record their
More informationVOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials
VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite
More informationLibrary ebook Survey hosted by OverDrive
Library ebook Survey hosted by OverDrive ebook survey hosted by OverDrive and American and Library American Association Library (ALA) Association (ALA) 1. State of residency: Alabama 0.8% 583 Alaska 0.5%
More informationUNITED STATES SECURITIES AND EXCHANGE COMMISSION. Washington, D.C. 20549 FORM 8-K
UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934 Date of Report (Date of earliest event
More informationCommunity Content Collaboration
2015 Community Content Collaboration Conferences Meetings Training Marketing Trade Shows Government Fund-Raising Business Entertaining Destination Management Incentive Entrepreneurs Wedding & Social Corporate
More informationBroadcasting Regulatory Policy CRTC 2015-24
Broadcasting Regulatory Policy CRTC 2015-24 PDF version Route reference: 2014-190 Additional references: 2014-190-1, 2014-190-2, 2014-190-3 and 2014-190-4 Ottawa, 29 January 2015 Over-the-air transmission
More informationThe Infinite Dial 2013
The Infinite Dial 2013 Navigating Digital Platforms 2013 Arbitron Inc. and Edison Research Methodology Overview»In January/February 2013, Arbitron and Edison Research conducted a national telephone survey
More informationcalifornia Health Care Almanac Health Care Costs 101: California Addendum
california Health Care Almanac : California Addendum May 2012 Introduction Health spending represents a significant share of California s economy, but the amounts spent on health care rank among the lowest
More informationCross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital
Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the
More informationSirius XM Radio Inc. COMPANY PROFILE
COMPANY PROFILE Sirius XM Radio Inc. REFERENCE CODE: 787AC6F2-4390-407B-9275-22C140208C81 PUBLICATION DATE: 9 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS
More informationThe Arbitron National In-Car Study
The Arbitron National In-Car Study 2009 Edition Presented by: Diane Williams Senior Media Research Analyst Custom Research Arbitron Inc. 142 West 57th Street New York, NY 10019 (212) 887-1461 diane.williams@arbitron.com
More informationDoctoral Programs in Communication: Updated Report for 2010-2011 Graduates
Doctoral Programs in Communication: Updated Report for 2010-2011 Graduates A Supplemental Report Annual Surveys of Journalism & Mass Communication Lee B. Becker Tudor Vlad Holly Simpson Konrad Kalpen James
More informationThe Most Affordable Cities For Individuals to Buy Health Insurance
The Most Affordable Cities For Individuals to Buy Health Insurance Focusing on Health Insurance Solutions for Millions of Americans Copyright 2005, ehealthinsurance. All rights reserved. Introduction:
More information2010 Allocations to States of Volume Cap for Qualified School Construction Bonds
2010 Allocations to States of Volume Cap for Qualified School Construction Bonds Total Dollar Allocation by State/ State/Territory Territory Alabama 140,453,000 Alaska 28,163,000 Arizona 171,115,000 Arkansas
More informationState Revenues from Gambling Show Weakness Despite Gambling Expansion
Data Alert March 23, 2015 For Immediate Release Contact: Robert Bullock Deputy Director for Operations 518-443-5837 or by email at robert.bullock@rockinst.suny.edu State Revenues from Gambling Show Weakness
More informationWendy Weber President. wendy@crandallassociates.com
When Crandall Associates, Inc. opened our doors back in 1973, we were the first executive search firm devoted exclusively to the field of direct marketing. We recognized that direct marketing is a discipline,
More informationDemographic Profile of ASHA Members Providing Bilingual Services March 2016
Demographic Profile of ASHA Members Providing Bilingual Services March 2016 Introduction State data on the number of bilingual speech-language pathologists (SLPs) and audiologists are frequently requested
More informationProfessionals in the Workplace: Television and Radio Broadcasting and Cable Professionals and Technicians
Professionals in the Workplace: Television and Radio Broadcasting and Cable Professionals and Technicians Updated November 2014 Even as digital media grows in popularity, television and radio broadcasting
More informationOxnard/Ventura. THOM\Value of Radio
Oxnard/Ventura THOM\Value of Radio SOUTHERN CALIFORNIA RADIO The following fact-based overview showcases the enormous power of Radio Including the intrinsic value of Radio What radio means to listeners
More informationLocal People Meter. Local People Meter Advantages. Continuous Measurement - 365 Days a Year. Increased Reliability; More Stable Sample
Local People Meter Local People Meter Local People Meter is an electronic measurement which provides continuous demographic information overnight. This single measurement source which replaced the old
More informationU.S. Digital Video Benchmark Adobe Digital Index Q2 2014
U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start
More informationConnecticut s Insurance Industry: Economic Impacts & Contributions
Connecticut s Insurance Industry: Economic Impacts & Contributions Prepared by: Connecticut Economic Resource Center, Inc. December 2006 2006 Insure Connecticut s Future, Connecticut Insurance and Financial
More informationPARTNERSHIPS JULY 2011 PROGRESS REPORT
PARTNERSHIPS JULY 2011 PROGRESS REPORT This report summarizes the steps NBCUniversal has taken during the reporting period of January 28 to July 28, 2011 to satisfy the obligation under Appendix A, Section
More informationABC, COX, HEARST, MEDIA GENERAL, RAYCOM STATION GROUPS FORM LIVE LOCAL NEWS STREAMING VENTURE NewsON
NEWS ABC, COX, HEARST, MEDIA GENERAL, RAYCOM STATION GROUPS FORM LIVE LOCAL NEWS STREAMING VENTURE NewsON NewsON Apps Will Deliver Newscasts to Mobile and Connected TV Devices Pioneering Leader of Mobile
More informationKANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED 0.9 PERCENT IN 2013, FUELED BY LARGER ADVERTISERS
Press Information Contact details: Bill Daddi Daddi Brand Communications Phone: 646-370-1341 Cell: 917-620-3717 Email: Bill@DaddiBrand.com KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED 0.9
More informationCensus Data on Uninsured Women and Children September 2009
March of Dimes Foundation Office of Government Affairs 1146 19 th Street, NW, 6 th Floor Washington, DC 20036 Telephone (202) 659-1800 Fax (202) 296-2964 marchofdimes.com nacersano.org Census Data on Uninsured
More informationANNUAL FINANCIAL PROFILE OF AMERICA S FRANCHISED NEW-CAR DEALERSHIPS. 2014 www.nada.org/nadadata
ANNUAL FINANCIAL PROFILE OF AMERICA S FRANCHISED NEW-CAR DEALERSHIPS 2014 www./nadadata Overview NADA Data 2014 the annual financial profile of America s franchised new-car dealerships shows a robust and
More informationEditorial Calendar. Issue Date Materials Ad Close Primary Special Report Spotlight Events. Programmatic Advertising Update Multicast Network Trends
Editorial Calendar Advertising: Charlie Weiss / cweiss@nbmedia.com Editorial: Dade Hayes / dhayes@nbmedia.com Issue Date Materials Ad Close Primary Special Report Spotlight Events 01.05.15 12.30.14 12.23.14
More informationWKDS: FM Radio Station
MARKETING WKDS: FM Radio Station Market Opportunity There continues to be no permanent commercial radio station entirely dedicated to young children in the United States, and specifically in the target
More informationRetransmission Consent
Retransmission Consent In a world of uncertainty, it seems as if annual cable rate increases have become as certain as taxes. Have you ever wondered why these rates continue to increase? Well just imagine
More informationSatellite TV s Position on Communications Tax Reform Andrew Reinsdorf
Satellite TV s Position on Communications Tax Reform Andrew Reinsdorf Sr. Vice President, DIRECTV Maryland Tax Study Commission Three Key Points Satellite TV is innovative and different. Franchise fees
More informationWWW.IMMIGRANTJUSTICE.ORG/KIDS
On the following pages you will find addresses for: Dept. of Justice Immigration Courts AND Dept. of Homeland Security Offices of Chief Counsel (OCC) DISCLAIMER: The most current addresses for DOJ Immigration
More informationPercent change. Rank Most expensive states Average expenditure Rank Least expensive states Average expenditure
Page 1 of 7 Auto Insurance AAA s 2010 Your Driving Costs study found that the average cost to own and operate a sedan rose by 4.8 percent to $8,487 per year, compared with the previous year. Rising fuel,
More informationWELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD
WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD Learning Objectives Why we use ratings data Key terms and concepts How ratings data is collected How ratings data is reported
More informationJOINT ECONOMIC COMMITTEE DEMOCRATS
JOINT ECONOMIC COMMITTEE DEMOCRATS SENATOR JACK REED (D-RI) RANKING DEMOCRAT ECONOMIC POLICY BRIEF SEPTEMBER 2005 THE NUMBER OFAMERICANS WITHOUT HEALTH INSURANCE GREW BY 860,000 IN 2004, INCREASING FOR
More informationSTATE DATA CENTER. District of Columbia MONTHLY BRIEF
District of Columbia STATE DATA CENTER MONTHLY BRIEF N o v e m b e r 2 0 1 2 District Residents Health Insurance Coverage 2000-2010 By Minwuyelet Azimeraw Joy Phillips, Ph.D. This report is based on data
More informationTABLE OF CONTENTS TABLE OF CONTENTS I.
TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable
More information2012 REALTORS Use of Mobile Technology & Social Media
2012 REALTORS Use of Mobile Technology & Social Media CALIFORNIA ASSOCATION OF REALTORS RESEARCH AND ECONOMICS 1 Table of Contents LIFE IS CLOSE TO BEING FULLY MOBILE... 2 Mobile Technology and Social
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationPublic Radio Today 2013 How America Listens to Radio
EXECUTIVE SUMMARY Public Radio Today 2013 How America Listens to Radio How America Listens to Public Radio Public radio continues to be a vibrant and relevant part of many Americans lives. The stations
More informationSINCLAIR BROADCAST GROUP
SINCLAIR BROADCAST GROUP Safe Harbor The following information contains, or may be deemed to contain, "forward-looking statements" (as defined in the U.S. Private Securities Litigation Reform Act of 1995).
More informationTable of Contents. 1. Argentina. 2. Brazil
Table of Contents 1. Argentina 1.1 Free-to-Air market 1.1.1. Households with TV sets and FTA reception Chart 1. Households with TV sets (millions) and penetration over total households (%). Argentina,
More informationRESEARCH BRIEF. Cultural Currency: Where Television Meets Social. Methodology
RESEARCH BRIEF Cultural Currency: Where Television Meets Social Online social media has replaced Main Street USA as more and more citizens meet, develop, and maintain relationships in virtual reality.
More informationChapter 1: Overview of the Auto and RV Dealership Industry
Chapter 1: Overview of the Auto and RV Dealership Industry A macro overview of a company's industry and the economy are critical starting points for any valuation analysis. In many cases, the automotive
More informationSEPTEMBER 2012 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends
SEPTEMBER 0 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends September 0 Device & Manufacturer Data Top Manufacturers (all devices) CHART A Top 0 Mobile Phones CHART
More informationTHE FASTEST GROWING AND DECLINING DEGREES IN THE UNITED STATES
THE FASTEST GROWING AND DECLINING DEGREES IN THE UNITED STATES ONLINE LABOR DEMAND Monica Nolasco, Ed.D. Fall 2015 OVERALL GROWTH OF COLLEGE DEGREE COMPLETIONS 2010 to 2011 6.9% 2011 to 2012 2.7% 2012
More informationCONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
More informationOnline Labor Demand Shows Strong Increases, up 217,900 in December
News Release Follow The Conference Board For further information: Peter Tulupman 212-339-0231 / peter.tulupman@conference-board.org Release #5640 Jonathan Liu 212-339-0257 / jonathan.liu@conference-board.org
More informationImpacts of Sequestration on the States
Impacts of Sequestration on the States Alabama Alabama will lose about $230,000 in Justice Assistance Grants that support law STOP Violence Against Women Program: Alabama could lose up to $102,000 in funds
More information2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC.
. 2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC. Dear Friends, On behalf of the team at America s Television Network, Inc., we want to wish you and yours a very Merry Christmas and a Happy
More informationCenters of Excellence
Centers of Excellence A program of the NMSDC to enhance corporate minority supplier development through knowledge sharing and excellence in implementing NMSDC best practices. Centers of Excellence enhances
More information24 HOUR KOREAN BROADCAST SERVING NORTHERN CALIFORNIA
24 HOUR KOREAN BROADCAST SERVING NORTHERN CALIFORNIA Comcast CableCh 197 DigitalCh 36.2 WHO WE ARE is passionate about providing entertaining, engaging and enlightening Korean media. As the only locally
More informationDiane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com
Diane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com Ryan Pogy Media Research Analyst Arbitron Inc. 212-887-1344 ryan.pogy@arbitron.com Project RUSHMORE 2013:
More informationThe Changing Population of Texas and San Antonio. Masters Leadership Program October 10, 2012 San Antonio, TX
The Changing Population of Texas and San Antonio Masters Leadership Program October 10, 2012 San Antonio, TX Growing States, 2000-2010 2000 Population* 2010 Population* Numerical Change 2000-2010 Percent
More informationSupported by the Chattanooga Traffic Network. Marketing Opportunity
Supported by the Chattanooga Traffic Network Marketing Opportunity Brewer Media Difference Locally Owned & Managed - 23 years in the market Twice nominated Chattanooga Area Chamber of Commerce Small Business
More informationIMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair
IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with
More informationMarketron Mobile, a division of Marketron, delivers mobile marketing and advertising solutions to over 1,500 premium publishers in the U.S.
2 Marketron is the media industry s leading provider of business software solutions and services. With more than 7,000 media organizations served, Marketron solutions manage an estimated $15 billion in
More informationThe ad units mobile users will most likely click on P5
Europe 08 2011 Discovery: The ad units mobile users will most likely click on P5 Mobile web & app usage uncovered P4 Demographics: See who makes up the Mojiva network P7 mojiva.com Mojiva Inc. 81 Oxford
More informationHispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
More informationChanges in the Cost of Medicare Prescription Drug Plans, 2007-2008
Issue Brief November 2007 Changes in the Cost of Medicare Prescription Drug Plans, 2007-2008 BY JOSHUA LANIER AND DEAN BAKER* The average premium for Medicare Part D prescription drug plans rose by 24.5
More informationBUSINESS DEVELOPMENT OUTCOMES
BUSINESS DEVELOPMENT OUTCOMES Small Business Ownership Description Total number of employer firms and self-employment in the state per 100 people in the labor force, 2003. Explanation Business ownership
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration
More informationThe State of the Internet
The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.
More informationNewsLing. Broadcaster Marketing Plan A Report from the Reese News Lab
NewsLing Broadcaster Marketing Plan A Report from the Reese News Lab U N C S c h o o l o f J o u r n a l i s m a n d M a s s C o m m u n i c a t i o n 2 [NEWSLING] What is this about? NewsLing allows broadcasters
More informationMarch 2011. U.S. TV Trends by Race and Ethnicity
March 2011 U.S. TV Trends by Race and Ethnicity Who Watched What? U.S. TV Trends by Race and Ethnicity The face of America is changing. As we await the population findings from the 2010 U.S. Census, the
More informationThe Economic Impact of Local Parks
The Economic Impact of Local Parks An Examination of the Economic Impacts of Operations and Capital Spending on the United States Economy Executive Summary National Recreation and Park Association 1 Table
More information