Industrial Scale SEO In 2 Hours A Week Or Less

Transcription

1 Industrial Scale SEO In 2 Hours A Week Or Less Featuring Probably The Most Powerful SEO System On The Planet

2 My Business Core Business The Labs

3 No Problem!

4 Basic SEO Strategy Level 1 Links Edge Network $ Money Site Content/SEO Level 3 Links Level 2 Links

5 The Ranking TRIFECTA Index Clusters Ranking Clusters Money Site Content Clusters Link Blizzard Probably The Most Powerful SEO System On The Planet

6 Money Site Money Site On Page OpMmizaMon NavigaMon Contextual Links Link Bait Blog

7 Keywords Keyword Research PPC Conversion TesMng Link Profiling Link Profiles CompeMMon Offsets CompeMtor Strategies Keyword Clusters Money Site On Page OpMmizaMon NavigaMon Contextual Links Link Bait Blog

8 Keyword Clusters Group Keyword Phrase Searches 1 widgets buy widgets how to buy widgets 82 2 blue widgets buy blue widgets buy light blue widgets purchase blue widgets blue widget reviews red widgets red widget advice order red widgets 47 4 yellow widgets free yellow widgets yellow widgets for free 25 Keyword Cluster #1 Keyword Cluster #2 Keyword Cluster #3 Keyword Cluster #4

9 Link Profiling 38,000 1,000 Max in Market Samurai SEO Spyglass for more analysis

10 Link Profiling Basics Map the link profile for top 3 sites Note the distribumon of PR Note anchor text distribumon Aim for a similar distribumon Similar anchor text Use a Link Blizzard Don t over backlink Wastes Mme Wastes resources Get ahead with Content Clusters Ranking Clusters

11 CompeMMon Offsets Look at link profile of compemtor Get same links as them Especially Blog comments Web 2.0 propermes Forum profiles Etc, etc. These are very easy to match and exceed Then stop being a reason why compemtor ranks above you Get ahead with Content Clusters Ranking Clusters

12 CompeMMon Offset Tools SEO Spyglass Quick way of seeing and sormng all their links to target (commenmng/profiles/web 2.0/forums/ directories, etc Market Samurai Easy to see / Only 1000 links SEOMoz Preey repormng tools but slow for actually gefng the links. Old data? YahooSiteExplorer hard work, unreliable data Scrapebox A quick way of gefng blog comments SEO Link Robot Build web 2.0 propermes and similar Linxboss.com Does some offsefng for you

13 The Link Blizzard Index Clusters Ranking Clusters Money Site Content Clusters Link Blizzard Probably The Most Powerful SEO System On The Planet

14 The Link Blizzard Link Blizzard Money Site On Page OpMmizaMon NavigaMon Contextual Links Link Bait Blog Blog Comments Guest Blogging Press Releases Web 2.0 ProperMes ArMcle MarkeMng Social Media Twieer Facebook Other ArMcle Switching RSS Feeds Profile Links Link Wheels Link Mags Other Level 1 Links Level 2 Links Level 3 Links

15 ArMcle Switching Track people using your armcles Approach them and offer unique content Content has your links Method Use EzineArMcles & isnare To get armcles out there Set Google Alerts to track armcles published Approach site owners and offer unique content

16 Link Magnets

17 Bonus Time! 2 Great link building services LinxBoss.com 200 good quality backlinks per month Up to 5 domains = 1,000 per month Includes some offsefng BuildMyRank.com Create unlimited blog posts with 1 link per 150 words Each post unique Good system for outsourcing Both show good results

18 Edge Network Link Blizzard Money Site On Page OpMmizaMon NavigaMon Contextual Links Link Bait Blog Blog Comments Guest Blogging Press Releases Web 2.0 ProperMes ArMcle MarkeMng Social Media Twieer Facebook Other ArMcle Switching RSS Feeds Profile Links Link Wheels Link Mags Other Level 1 Links Level 2 Links Level 3 Links Your Level 1 & 2 links are NOT gefng indexed Level 1 links only 10-20% indexed Level 2 links only 40-60% indexed

19 Edge Network Link Blizzard Money Site On Page OpMmizaMon NavigaMon Contextual Links Link Bait Blog Blog Comments Guest Blogging Press Releases Web 2.0 ProperMes ArMcle MarkeMng Social Media Twieer Facebook Other ArMcle Switching RSS Feeds Profile Links Link Wheels Link Mags Other Level 1 Links Level 2 Links Level 3 Links Edge Network increases this to 80-95% By sending links from indexed authority sites to your Level 1, 2 & 3 links to get them spidered & indexed Edge Network

20 But Link Blizzard Blog Comments ArMcle Switching Money Site On Page OpMmizaMon NavigaMon Contextual Links Link Bait Blog Guest Blogging Press Releases Web 2.0 ProperMes ArMcle MarkeMng Social Media Twieer Facebook Other RSS Feeds Profile Links Link Wheels Link Mags Other Level 1 Links Level 2 Links Level 3 Links Blog Comments Web 2.0 ProperMes ArMcle MarkeMng Edge Network RSS Feeds Profile Links Link Wheels Link Mags Other Level 1 Links You throw LOTS of Level 1 Links at your Link Blizzard It takes Mme! Should smll do to increase power of links There is a beeer way

21 Index Clusters Index Clusters Ranking Clusters Money Site Content Clusters Link Blizzard Probably The Most Powerful SEO System On The Planet

22 Index Clusters Money Site On Page OpMmizaMon NavigaMon Contextual Links Link Bait Blog Blog Comments Guest Blogging Press Releases Web 2.0 ProperMes ArMcle MarkeMng Social Media Twieer Facebook Other Link Blizzard ArMcle Switching RSS Feeds Profile Links Link Wheels Link Mags Other Level 1 Links Level 2 Links Level 3 Links Index Cluster #1 Index Cluster #2 Index Cluster #3 More indexing power More speed Less money A lot less work ;o)

23 Sole Purpose Index Clusters only have one job! To get pages containing your links NOT To improve rankings

24 One Index Cluster Method Set up Web 2.0 propermes Add in your own WordPress sites Take feeds from common, non- commercial blogs CelebriMes, sports, polimcs, hobbies, etc Mash up their RSS feeds and publish to your Cluster Place links to Link Blizzard within posts Anchor text is names/subject of cluster, not your niche Does not draw aeenmon

25 Index Cluster Sites Index Cluster #1 RSS Feeds Money Site Link Blizzard CelebriMes Index Cluster #2 Sports Index Cluster #3 Motoring

26 Index Cluster WordPress Plugin Now easy with Back Link Energizer 8 posts with 4 links across 15 propermes = 480 links a day! We built 10 Indexing Clusters = 4800 links a day if required Add your Link Blizzard links All from one interface DO NOT add your money sites or a client s site

27 Amazing Crawl Rate One site in a cluster of 15! Googlebot

28 5 More Link Blizzard Techniques RSS Feeds RSS Bomber, Mashups, RSS Bot Authority links.edu &.gov. Use Fiverr, wmhaven.com or wiki + web 2.0 Web 2.0 propermes Broken Link Wheels, Link Magnets SEO Link Robot Guest Blogging Use your best content, promote the post [insert your relevant keyword here] + guest post or + guest blog or guest blogging or guest posmng

29 5 More Great Link Blizzard Techniques Benevolent friend Sponsorship, DonaMons Create link bait Link to us, badges, quizzes, calculators CompeMMons, widgets, etc Affiliate MarkeMng Use SEO friendly sowware idevdirect, Post Affiliate Pro Press releases PRWeb (SEO package), ExpertClick.com (free, works), go local! Linking partners Other SEOs, clients?

30 Content Clusters Index Clusters Ranking Clusters Money Site Content Clusters Link Blizzard Probably The Most Powerful SEO System On The Planet

31 Content Clusters Rank by themselves Increase # propermes on 1 st page of Google Give you more real estate in your market Improve Authority of money sites Ranking of money site Usually Convert beeer than money sites Seen as more related/specialized Make more money!

32 Content Clusters Example Keyword Clusters Money Site Chairs.com Content Cluster Site 1 OfficeChairs.com Level #1 Cluster Content Cluster Site 1.1 TeacherChairs.com Content Cluster Site 1.2 OfficeChair Reviews.com Level #2 Clusters Keyword Cluster 1 Office Chairs

33 Content Clusters Map Keyword Clusters Money Site Widgets.com Content Cluster Site 1 Blue Widgets Content Cluster Site 3 Yellow Widgets Content Cluster Site 1.1 Content Cluster Site 1.2 Content Cluster Site1.3 Content Cluster Site 2 Red Widgets Content Cluster Site 3.1 Content Cluster Site 3.2 Content Cluster Site 3.3 Keyword Cluster 1 Content Cluster Site 2.1 Content Cluster Site2.2 Content Cluster Site 2.3 Keyword Cluster 3 Keyword Cluster 2

34 Content Cluster Basics Use WordPress Different look and feel or Core branding Use Dead- On Domains Private RegistraMon Maybe SEO HosMng? Private Nameservers Unique IP Addresses Separate C Class Blocks IP diversity Sell On Content Clusters Usually beeer conversion Lead acquisimon as well 1.1, 1.2, 1.3 Clusters owen only info + lead capture Review Sites

35 Ranking Clusters Index Clusters Ranking Clusters Money Site Content Clusters Link Blizzard Probably The Most Powerful SEO System On The Planet

36 Ranking Clusters Ranking Cluster #3 Ranking Cluster #4 Ranking Cluster #1 PR 3 PR 3 2 x PR5 3 x PR4 6 x PR3 1 x PR2 Money Site On Page Opt Site Links Link Bait Blog Ranking Cluster #2 PR 5 PR 5 PR 5 PR 5 PR 5 PR 4 PR 4 PR 4 PR 4 PR 4 PR 4 PR 4 PR 4 PR 3 PR 3 PR 3 PR 3 PR 3 PR 3 PR 3 PR 3 PR 2 PR 2 PR 2 PR 4 PR 4 PR 4 PR 4 PR 4 PR 4 PR 3 PR 3 PR 3 PR 3 PR 3 PR 3 PR 3 PR 3 PR 3

37 Ranking Cluster Basics Use WordPress Different look and feel Do not install Google AnalyMcs Google Webmaster Tools Homepage links most powerful One long post with links Links in comments on home page Post good quality content regularly SEO HosMng Private Nameservers Unique IP Addresses Separate C Class Blocks IP diversity Have a broad range of topics The more unrelated the beeer!

38 Expired Domains For Ranking Clusters Sowware/Services Domain Face Domain Samurai FreshDrop.com, DropDay.com, RegisterCompass.com, snatcher.org DigitalPoint.com (Watch for scammers) GoDaddy.com, NameJet, SnapNames, Pool, Sedo, Network SoluMons Name, Dynadot, etc, etc.

39 Check Domains Carefully Check For fake PR In Google type, info:domain.com Returned URL should be same Backlinks in SeoSpyglass/Market Samurai Make sure enough links to prop up domain (2-3 higher PR links) Watch for domain seller propping up domain as will remove awer sale WhoIs with DomainTools.com For drops Google site: / cache for content Way Back When Machine

40 When You Win A Domain Keep with current registrar Add privacy asap Install WordPress blog Basic plugins Match extension -.html.php plugins useful Permalink can be /%postname%.html Add similar content as before if able Google site: + cache + archive.org 301 Redirect difficult recreate URLs to index page.htaccess or RedirecMon plugin Start linking campaign to domain Add regular, relevant, content Let mature before adding links 2 months+

41 Buying Domains: Benevolent Buys Search page 2-10 of Google results for your chosen keyword phrase Sort by PR - Install SEO Quake plugin Look for site with PR2+ that are indexed, maybe neglected, not well monemzed Contact site owner and offer to buy Offer 10x earnings They won t be earning much but you sound generous If fails try for advermsing AdverMsing = link ;o)

42 BoosMng Your Ranking Clusters Ranking Cluster #1 PR 5 PR 5 PR 4 PR 4 PR 4 PR 4 PR 3 PR 3 PR 3 PR 3 PR 3 PR 3 PR 2 PR 2 PR 2 Increase page rank of sites in cluster Manage risk Random linking paeern

43 Industrial Scale SEO Map Keyword Research PPC Conversion TesMng Link Profiling Link Profiles CompeMMon Offsets CompeMtor Strategies Blog Comments Guest Blogging Press Releases Link Blizzard ArMcle Switching RSS Feeds Profile Links Web 2.0 ProperMes Link Wheels Link Magnets Keyword Clusters ArMcle MarkeMng Social Media Other Content Cluster Site 1 Money Site On Page Opt Site Links Link Bait Blog Facebook Twieer Level 1 Links Level 2 Links Level 3 Links Content Cluster Site 1.1 Content Cluster Site 1.2 Content Cluster Site 1.3 Index Clusters Index Clusters Content Cluster Site 2.1 Content Cluster 2 Content Cluster Site 2.2 Content Cluster Site 2.3 Ranking Cluster 1 Ranking Cluster 2 Ranking Clusters Money Site Content Clusters Link Blizzard

44 Industrial Scale SEO Map Keyword Research PPC Conversion TesMng Link Profiling Link Profiles CompeMMon Offsets CompeMtor Strategies Blog Comments Guest Blogging Press Releases Link Blizzard ArMcle Switching RSS Feeds Profile Links Web 2.0 ProperMes Link Wheels Link Magnets Keyword Clusters ArMcle MarkeMng Social Media Other Content Cluster Site 1 Money Site On Page Opt Site Links Link Bait Blog Facebook Twieer Level 1 Links Level 2 Links Level 3 Links Content Cluster Site 1.1 Content Cluster Site 1.2 Content Cluster Site 1.3 Index Clusters Index Clusters Content Cluster Site 2.1 Content Cluster 2 Content Cluster Site 2.2 Content Cluster Site 2.3 Ranking Cluster 1 Ranking Cluster 2 Ranking Clusters Money Site Content Clusters Link Blizzard

45 Probably The Most Powerful SEO System On The Planet

46 Link Building on an Industrial Scale In SEO There is a lot to do! Everything needs to come together to form a cohesive force This is the power No 1 technique wins But used together you cannot fail SEO takes Mme To implement To manage To measure results To do consistently over Vme

47 Success = Using Teams #1 Team to create content for link building Content CreaMon On An Industrial Scale Team for research Keywords (number and quality of links), CompeMMon (offsets) Team for Edge Network & Index Clusters Need to be able to use tools and have html skills. Team for Level 1 links Need to be trained to use sowware tools and have some html skills

48 Build Even More Teams! Team for Level 2 links Need to be able to communicate well with people Team for level 3 links, Content & Ranking Clusters Need to have sound technical knowledge Need to be able to keep a secret Pay a supervisor for each team It makes communicamon quicker It speeds up implementamon It frees up your Mme It creates redundancy - If you lose someone you don t have to train the replacement

49 Success = Using Teams Level 1 Links Research Level 2 Links Edge Network Level 3 Links $ Money Site Index Clusters Ranking Clusters Content Clusters

50 3 Outsourcing Rules Rule #1 Always KISS Your Outsourcers Keep It Simple Stupid! Most people fail with outsourcing because they over spec and over manage

51 3 Outsourcing Rules Rule #2 Treat Your People Well Most people fail with outsourcing because they over spec and over manage

52 3 Outsourcing Rules Rule #3 Get Them Into Your System Pay (On Mme!) Most people fail with outsourcing because they over spec and over manage

53 Managing Outsourcers Basic System Advanced System Google Docs Google Docs Orphan html pages WishList Member Project Management FTP Dropbox

54 Build An Outsource Centre #1 Task DescripMons + WordPress+WishListMember Step- by- step how to s Video demonstramons You can owen use help info and videos from sowware vendors Jing is great for quick How To s Get your outsourcers to write the step by step from videos It helps them learn the system and avoids wasted Mme later

55 Build An Outsource Centre #2 Task Management acmvecollab or Basecamp or similar The work to be done using methods in Task DescripMons Assign people to tasks The URL, Keywords to use Milestone & Check List for each task OR Very easy to track what people have done and where they are

56 Advanced System Your Own Site + +

60 You Can Start Small 1-2 People: CreaMng content, Level 1 links, some Level 2 links You do keyword research and complemon analysis 1 person: Edge Network, Content Cluster, Level 1 links 1 person + you: Some Level 2 links, Level 3 links, Content & Ranking Clusters Total 3-4 people + you They don t have to be full- Vme but they must have the skill sets required

61 You Can Start Small - Tools Keyword research & compemmon analysis Market Samurai Edge Network & Index Clusters Scrapebox, Backlink Energizer (Backlink Booster, Level 1 links UAW, ArMcle Ranks, BuildMyRank, SEO Link Robot Level 2 links Benevolent Friend SEO quake plugin ArMcle Switching EzineArMcles, Google Alerts, /phone Guest blogging Google Link bait A brain, think outside of the box (Me too YouTube videos) Press releases ExpertClick.com Level 3 links, Content & Ranking Clusters Benevolent Buy - friend SEO quake plugin Expired domains Digital Point Dead On Domains - GoDaddy

62 Your Role In Linkbuilding To Build Teams Build out workflow Dropbox Create your Outsource Centre = WordPress+WishList member + acmvecollab or Basecamp or others Google Docs, Excel, etc. Be involved with keyword and compemmon research This way you know what needs to be done to rank

63 Your Role In Linkbuilding You should Not be involved with Level 1 link building or Index Clusters Supervise Level 2 link building unml you are happy with results Spend Mme on Level 3 link building including Content & Ranking Clusters (if you want to do any SEO at all) Track results weekly Set levels of links required at each level

64 You Should Work on things that make money OR Do something fun!!!

65 Industrial SEO In 2 Hours A Week Or Less! How it s done

66 Friday Mornings, I AcVon Check current rankings - Market Samurai, SEOMoz, Raven- SEO- Tools.com Check current backlink number and quality against compemmon - Market Samurai, SEO Spyglass, Raven- SEO- Tools.com Check tasks done in the TMS - acmvecollab or Basecamp, or similar Check work in Dropbox/Team Drive by person and by task Time (mins)

67 Next MeeMng Time AcVon Skype meemng with Content CreaMon team Time (mins) 15 Skype meemng with Edge Network and Level 1 links team Skype meemng with Level 2 and Level 3 links team Add tasks to Task Management System

68 Total Time 1 hour 55 minutes!

69 The Call Me The Henry Ford of Internet MarkeMng

70 When I m Not Fishing I m Skiing ;o)

71 Free Stuff The PresentaVon The Mind Map