'Industrial Scale' SEO in 2 Hours A Week or Less

Transcription

1 'Industrial Scale' SEO in 2 Hours A Week or Less Top 10 SEO techniques and how to scale them up for massive results.

2 Warning! Some of this stuff is simple BUT it works! Some of this stuff is dangerous BUT not if you do it right!

3 Top 10 SEO Techniques Know Your numbers! Contextual Linking Spun ArOcle MarkeOng ArOcle Switching Edge Network Pumpers & Juicers CompeOOon Offsets Indexing Clusters Buying Domains Content Clusters Link building on an Industrial Scale How it looks Using teams Using an Outsource Centre

4 Know Your Numbers! DO NOT SEO without knowing Your Keywords Primary/secondary/money/low hanging Search volume Conversion rate PPC before SEO! Know your compeooon Top 10 in Google Other significant players Their authority/backlink number & quality/anchor text Number of links and quality required for top 3 posioon Don t waste links!

5 Contextual Linking Links in the body of a page count more than links in navigaoon Remember this in ALL your link building Set up your site to do this! Wordpress Link demon Don t forget on page SEO and site navigaoon

6 Spun ArOcle MarkeOng ArOcle submission soll works! But You must find ways to rewrite or spin them. The Best Spinner Spun arocles + syndicaoon work well for easy keywords Tested services Unique ArOcle Wizard (UAW) ArOcle MarkeOng AutomaOon (AMA) (ArOcleQast) ArOcle Ranks

7 ArOcle Switching Track people using your arocles Approach them and offer unique content Content has your links Method Use EzineArOcles & isnare To get arocles out there Set Google alerts to track arocles published Approach site owners and offer unique content

8 Bonus Time! 2 Great link building services Linxboss.com 200 good quality backlinks per month Up to 5 domains = 1,000 per month Includes some Offsefng Buildmyrank.com Create unlimited blog posts with 1 link per 150 works Each post unique Good system for outsourcing Both show good results

9 Edge Network Your Level 1 & 2 links are NOT gefng indexed Level 1 links only 10-20% indexed Level 2 links only 40-80% indexed The Edge Network increases this to 80-95% Sends links from indexed authority sites to your Level 1 & 2 links to get them indexed and give them love

10 Edge AutomaOon Scrapebox Link Farm EvoluOon (technical) Synnd Backlink Booster Backlink Engergizer (Indexing Clusters) SE Nuke (if you have to) Xummer (via dripfeedblasts.com) - Put links into Indexing Cluster Link Velociraptor II The guy is a nut! It s for sale on Flippa! Backlinks Index Express (I prefer Backlink Energizer) Sick Submiper Not tried) Nuclear Link Blaster (Currently in Labs)

11 Edge Warning! Never point links from you edge network at your money site or a client s site. Many Web 2.0 properoes like squidoo, hubpages & Tumblr and sensiove to Edge network links (ParOcularly from xrummer. You risk gefng pages removed.

12 Pumpers & Juicers I love you Eric! I use it it works! HosOng SeohosOng.com cclassiphosong.com seo- hosong.com You need to get links to the Pumpers Use your Edge Network :o) Juicers help indexing Get links to them too! Zimbio, easy add for more indexing power

13 CompeOOon Offsets Offsets are simply finding and then gefng the same links as your compeotors have When you get a link your compeotor has, it offsets it against his backlink profile and cancels it out as a reason he ranks above you

14 CompeOOon Offset Tools SEO Spyglass a quick way of seeing and sorong all their links to target (commenong/profiles/web 2.0/ forums/directories, etc Scrapebox A quick way of gefng the same blog comments Market Samurai Slower than SEO Spyglass and only 1000 links SEO Moz Prepy reporong tools but slow for actually gefng the links. YahooSiteExplorer hard work, limited data Linxboss.com Does some offsefng for you

15 Indexing Clusters A key weapon of the last 4 months! Most effecove of my Edge Networks Method Set up web 2.0 properoes Add in your own wordpress sites Take feeds from common, non commercial, blogs CelebriOes, sports, poliocs, hobbies, etc Mash up their RSS feeds and publish to your Cluster Place links to your Level 1, 2 URLs in posts Anchor text is names/subject of cluster, not you niche Does not draw apenoon

16 Indexing Clusters Made Easy Used to be a pain to set up Now easy with Back Link Energizer 8 posts with 4 links across 12 properoes = 384 links a day! We built 10 Indexing Clusters = 3840 links a day if required Add your Xrummer links, Pumper posts, Link Wheels Link Magnets, ArOcles, etc, etc NOT your money sites or a client s site

17 2 Methods Buying Domains #1 1. Expired domains 2. Benevolent buys Expired domains Needs some skill to buy and set up Benevolent buys Fun and very easy to do

18 Buying Domains #2 Expired Domains Souware/Services Domain Samurai Freshdrop.com Digitalpoint.com Registercompass.com unreliable informaoon Godaddy.com relaovely expensive Site Spoper snatcher.org (soll in Labs) Check for fake PR info:domain.com check on Google. Returned result should be same Keep with current registrar Add privacy asap Add similar content as before if able Google cache, waybackmachine (

19 Buying Domains #3 Benevolent Buys My 2 nd secret weapon! Search page 2-10 of google results for your chosen keyword phrase Sort by PR - Install SEO Quake plugin Look for site with PR2+ that are indexed, maybe neglected, not well moneozed Contact site owner and offer to buy Offer 10x earnings They won t be earning much but you sound generous If fails try for adverosing AdverOsing = link ;o)

20 Content Clusters Authority & rankings on demand Your own private network of high PR sites WordpressDirect makes management easy Build with Expired domains Benevolent buys Add high quality content on a regular basis Have a broad range of topics The more unrelated the beper! Build links to your Content Clusters Pass PR down from high PR sites in your cluster to Lower PR Sites Build the PR of your whole Content Clusters

21 Bonus Time! 6 More Great SEO Techniques RSS Feeds RSS Bomber, Mashups, RSS Bot Authority links.edu &.gov. Use Fiverr, wmhaven.com or wiki + web 2.0 Web 2.0 properoes Broken Link Wheels, Link magnet Guest Blogging Use your best content, promote the post [insert your relevant keyword here] + guest post or + guest blog or guest blogging or guest posong Benevolent friend Sponsorship, DonaOons Buy links (sorry, adverosing) on other sites ;o) Approach direct Can use brokers: texlinkbrokers, text- link- ads, linksworth (be prepared for loss)

22 Another Bonus? 5 More Great SEO Techniques Create link bait Link to us, badges, quizzes, calculators compeooons, widgets, etc Affiliate markeong Use SEO friendly souware idevdirect, Post affiliate Pro Press releases PrWeb (SEO package), ExpertClick.com (free, works), go local! Linking partners Other SEOs, clients? Dead On Domains (DODs) Killer in some markets. Beper conversion too!

23 Link Building on an Industrial Scale We have talked about 21 SEO strategies There is a lot to do! They need to come together to form a cohesive force This is the power No one technique wins But used together you cannot fail They take Ome To implement To manage To measure results To do consistently over =me (3 rd secret weapon today)

24 Success = Using Teams #1 Team to create content for Level 1,2 & 3 link building I covered this earlier this year Team for research Keywords (number and quality of links), CompeOOon (offsets) Team for Edge Network Need to be able to use tools and have html skills. India, Philippines Team for Level 1 links Need to be trained to use souware tools and have some html skills India, Philippines

25 Build Even More Teams! Team for Level 2 links Need to be able to communicate well with people Philippines Team for level 3 links Need to have sound technical knowledge Need to be able to keep a secret US, UK, Australia, Philippines, etc Pay a supervisor for each team It makes communicaoon quicker It speeds up implementaoon It frees up your Ome It creates redundancy - If you lose someone you don t have to train the replacement

26 You Can Start Small - People 1-2 People: CreaOng content, Level 1 links, some Level 2 links You do keyword research and compleoon analysis 1 person: Edge Network, Level 1 links 1 person + you: Some Level 2 links and Level 3 links Total 3-4 people + you They don t have to be full- Ome but they must have the skill sets required. You can also buy some Level 1 links

27 You Can Start Small - Tools Keyword research & compeooon analysis Market Samurai, SEO Spyglass Edge Network Scrapebox, Backlink Energizer (Backlink Booster, Synnd, Dripfeedblasts) Level 1 links UAW, ArOcleQuast (AMA), BuildMyRank Level 2 links Pumpers on Web 2.0 properoes Benevolent friend SEO quake plugin ArOcle Switch EzineArOcles, isnare, Google Alerts, /phone Guest blogging Google Link bait A brain, think outside of the box (Me too Youtube videos) Press releases expertclick.com Level 3 links Benevolent Buy - friend SEO quake plugin Expired domains digital point

28 Your Role In Linkbuilding To Build Teams Build out workflow Dropbox Create your Outsource Centre = Wordpress+whishlist member + AcOvecollab or Basecamp or others Google Docs, Excel, etc Be involved with keyword and compeooon research This way you know what needs to be done to rank

29 You should Your Role In Linkbuilding You should not be involved with Level 1 link Building You should supervise Level 2 link building unol you are happy with results You should spend Ome on Level 3 link building (if you want to do any SEO at all) You should track results - weekly You should set levels of links required at each level

30 You Should Work on things that make money or You should do something fun

31 Here s How It Looks Level 1 Links Level 3 Links $ Money Site Edge Network Level 2 Links

32 Content CreaOon Triangle

33 Using Dropbox

34 Using Your Outsource Centre #1 Task DescripOons + Wordpress+wishlistmember Step by step how to s Video demonstraoons You can ouen use help info and videos from souware vendors Jing is great for quick How To s Get you outsourcers to write the step by step from videos It helps them learn the system and avoids wasted Ome later

35 Using Your Outsource Centre #2 Task Management AcOvecollab or Basecamp or similar The work to be done using methods in Task DescripOons Assign people to tasks The URL, Keywords to use Milestone and check list for each task Very easy to track what people done and where they are OR

36 Industrial Scale SEO in 2 Hours a Week or Less

37 Friday Mornings I Check current rankings (5mins) Market Samurai, SEOMoz Check current backlink number and quality against compeooon (5 mins) Market Samurai, SEO Spyglass Check Check tasks done in Outsource Centre (15 mins) Check work in DropBox by person and by taks by task (15 mins)

38 Next MeeOng Time! Skype meeong with Content CreaOon (15 mins) Skype meeong with Edge Network and Level 1 links team (15 mins) Skype meeong with Level 2 and Level 3 links team (15 mins) Add tasks to Outscource Centre (30 mins)

39 Total Time 1 hour 55 minutes!

40 The Call Me The Henry Ford of Internet MarkeOng

41 I ve Got Nothing To Sell

42 You Can Ask Me QuesOons

43 I Don t Bite!

44 But

45 Thank you!