The Everything You Need to Know Guide to Marketing
|
|
- Melissa Chambers
- 8 years ago
- Views:
Transcription
1 The Everything You Need to Know Guide to Marketing
2
3 Table of Contents Introduction Getting Started with Marketing How to Build a Successful List Part Art, Part Science: Writing the Perfect Maintaining Your Marketing List Measuring Marketing Efforts Increasing Conversion Rates with List Segmentation Taking Marketing to Infinity and Beyond Ready to Hit Send on Your Strategic Campaign?
4 Introduction Think marketing is dead? Or that it won t work for a small business owner like you? Think again. Despite the constant changes with the devices we use and the ways we communicate, marketing is a tactic that s here to stay. DID YOU KNOW? has one of the highest ROIs in marketing, returning $44.25 for every $1 spent. (DIRECT MARKETING ASSOCIATION) 40% of B2B marketers rated the leads generated by marketing as high quality. (SOFTWARE ADVICE SURVEY) The marketing industry is expected to grow to $12 billion by 2016, with more than 192 billion s sent every day by then. This is an annual growth rate of 10% (THE RADICATI GROUP, INC.) But, as with all successful marketing channels, you must figure out how to stand out from the crowd and rise above the noise. Now is the time to become a skilled marketer. You know this, and that s why you re here. This is The Everything You Need to Know Guide to Marketing. From identifying goals to building your list, maintaining it, measuring it and setting it up for the future, it s all right here. Let us walk you through the process of becoming a skilled marketer. It s easier than you might think. 2
5 Getting Started with Marketing is a proven marketing channel for small business owners and retailers. It s easy to implement, inexpensive to run and the ROI is HUGE. You recognize that, and you re eager to achieve similar ROI for your business. What you want to know is: Where do I begin? How do I get started with marketing? How do I make it work for my business? If you think crafting an marketing strategy sounds intimidating, know that you re not alone. But remember, works because it s personal and it s relevant. Let those principles guide you as you build a plan around four simple questions. YOUR AUDIENCE CONTENT TYPES FREQUENCY YOUR VOICE 3
6 Who Is Your Audience? You have visions of marketing success. But whom do you envision reading your messages? If you don t have a current list, consider who you want to attract. How do you envision using marketing to grow leads and build your business? You re starting fresh that s a great position. If you do have a current subscriber list, who are these subscribers and how did they opt in? Are they past customers? Or are they new leads who provided an address in exchange for a downloadable resource or contest entry? If your subscribers match up with real customers, start by uploading your current prospect or list to MyAcxiomPartner to get a clearer understanding of who your audience is. To get started, all you need are the names and addresses of your prospects. This will allow you to craft more targeted messaging. For Example: The Portrait Reports ( within MyAcxiomPartner are designed to analyze hundreds of variables and elements, giving you the demographics and psychographics of your target audience, while also appending new data. This provides a whole new understanding of the consumers you re trying to reach! 4
7 Below are some of the reports small businesses have at their disposal: Look-Alike Report: The report applies approximately 20 important demographic elements including age, gender, race, education, income, marital status, family size, presence of children and home ownership. Enhanced Look-Alike Report: Building on the traditional look-alike report, this report also shows the sectors in which you have a strong or weak market presence, applying more than 170 demographic and interest elements. Personicx Portrait Report: This report uses Acxiom s 21 Personicx groups and 70 Personicx clusters to break your audience into identifiable segments, putting names like Rural Parents and Thrifty and Active to behavior patterns. Data Portrait Analysis: This workbook provides a detailed view to help you learn about the demographic and lifestyle elements that best contrast, define and describe your customers. Later, we ll show you how to use this information to generate more advanced customer segmentation. By identifying who your audience members are, you also identify their motivations for subscribing and the type of messages that will keep them engaged. 5
8 What Content Types Will You Use? Once you ve identified your audience, how will you use marketing to engage these consumers? Obviously, you ll want to send s about new offers and content that inspires past customers to return. But what else can you send? Content may include: Customer success stories Media mentions Event recaps New product information Product hacks (fun ways to use old products better) Content published on your blog How To articles Branded videos Trend reports Founder/employee profiles Deals, discounts, promotions! The opportunities for content types are endless, but you don t have to pick just one! Keep your subscribers interested by rotating content types during your cycle. Maybe it s a video every month or a trend report every quarter. Give them something to look forward to and something fresh to read. 6
9 How Often Will s Go Out? You know who and what, but how about when? There s no perfect frequency for marketing. Instead, you ll want to test what works best for your audience and focus on providing value. You may find you can comfortably share a weekly Friday message to send subscribers into the weekend with hot deals. Or, you may find the opposite is true, and opt to send a monthly that touches on industry news or presents your promotions for the next month. Or, you may fall somewhere in between. That s okay! As a general rule, aim to send something at least once a month to maintain top-of-mind awareness. Strive to be the always helpful, always informative friend in their inbox. Be the they can t wait to read. What Is Your Voice? Is your brand happy or serious? Are you conservative or do you live on the edge? Do customers find you warm and personable, or authoritative and reserved? Just like people, businesses should have distinct voices and personalities. These elements help brands become recognizable and familiar to customers. Think of your favorite song. How many notes do you need before you can identify it? Not many, right? Close your eyes and imagine your grandmother s apple pie. Can you smell it? This emotional DNA is essential to your brand and should be maintained through all customer touch points. You can t expect to write a quirky newsletter if your website is super corporate and straight-laced. You ll send mixed messages to your audience and fragment your brand persona in their mind. By understanding your audience, your messaging, your frequency and your voice, you ll begin building the framework for marketing success. 7
10 How to Build a Successful List Building your list takes time, strategy and dedication. Below are some tips to help you build a successful list from the ground up. Enable Your Website To Attract Subscribers For You Use Strategic, Obvious Sign-up Locations This makes sense, right? If gaining subscribers is a priority, the sign-up to do so should be in a prominent location, on prominent pages. Keep the Form Simple Remove roadblocks! Encourage subscriptions by making it easy for visitors to get on your list. When designing your sign-up form, ask only for information you absolutely need first name, last name and address. Additional information can be collected later. Asking for too much information up front will scare leads away, and they may not come back! Highlight Benefits Attract more subscribers by providing a prominent sign-up location and an enticing reason for them to sign up. Let them know they will receive special offers, hear about news first or have access to a special resource section on your site. Treating your visitors as VIPs is a smart strategy and provides reasons to not only subscribe but also to remain a subscriber for the long term. Be Upfront Explain how often subscribers can expect s and what types of communications they ll receive. Use Contests and Promotions Having periodic contests is a great way to increase your subscriber list. Remember customers who sign up for contests may not be as responsive as normal subscribers, as they may have joined because of the lure of a free ipad. Because of this difference, they may warrant a different strategy. 8
11 6 7 Consider Pop-ups Yes, pop-ups may be obtrusive. Yes, they may turn off some of your audience. However, pop-ups are also really effective and can provide that much-needed nudge to encourage someone to take action. Variations in size, location and triggering action of the pop-up can all be tested to find the best combination to generate results. Use a Welcome A welcome is like a face-to-face interview with your prospective new customer. Welcome s get high open rates, so make the most of the opportunity by presenting attractive offers. There is a lot your new prospect may not know about your site or your brand. Welcome s should be sent in real time, almost instantly after the customer signs up. 8 Make It Part of the Sales Cycle A prominent sign-up box is important, but it shouldn t be the only way in which you are collecting addresses from your audience. Ask customers to provide an address at checkout to opt into special deals and promotions, link to a form in your signature, offer freebies or use direct mail marketing to encourage new prospects to join your list. MyAcxiomPartner: Your Partner in In addition to using your website to attract new subscribers, leverage the MyAcxiomPartner application to help you be quicker and more efficient in your marketing efforts. Append Addresses for Existing Customers If you re new to , you may not have addresses for all your customers. It may not have been information you ve collected. That s OK. MyAcxiomPartner can fill in the holes of your existing customer database with a permission-based process. 9
12 Here s how it works: 1 Upload your customer database. This list has to be for current customers only (not prospects) and must meet certain requirements. 2 Once uploaded, customize a permission that will be sent to everyone on your list, asking if they would like to receive marketing messages from your company and giving them the ability to opt out. 3 Acxiom will append addresses to your data and send a permission . 4 Upon receiving the permission , consumers will have the option to do nothing and opt in, or opt out and not receive any further s. 5 In approximately 10 days, Acxiom will send you a list of addresses for customers who have not opted out. This is a great way to build your marketing list, as it gives you the chance to add people who are already familiar with your brand. 10
13 Run a Customer Acquisition Campaign with Acxiom A customer acquisition campaign run through MyAcxiomPartner takes the heavy lifting off you and bumps up your own resources giving you the full power of Acxiom s in-house digital marketing team to help you plan, design, write, optimize, test and report on your marketing! These campaigns are specifically tailored to attract new prospects. Acxiom is also a resourceful partner for full internal campaign management. For details on how to run a full-service marketing campaign with Acxiom, call us at
14 Part Art, Part Science: Writing the Perfect On the one hand, messages must be succinct. They re only a few sentences. Easy, right? On the other hand, messages must be succinct. The right few sentences must compel someone to open it, read it and act on it. Not so easy, right? In fact, it takes practice, and strong copywriting skills. Craft the perfect marketing message by following these four steps: 1. Write to the Medium and Audience , more than other marketing channels, is intimate. When you send an to a subscriber, you re contacting them via a very personal place their inbox. You re mixed in with other important messages from friends, family members and colleagues. Respect that relationship. Respect your recipients by keeping their uniqueness and interests top of mind. Ask yourself: How did they opt in to your list? Are they subscribers only or have they made a purchase in the past? What are their interests? What motivates them? What are they likely to be doing when they receive your message? What would make them stop what they re doing to open and read your message? What pains are they experiencing, and how can you portray yourself as the solution? Use the Portrait Reports ( outlined earlier to gain a deeper understanding of your subscribers demographics, interests and behaviors. The more you can keep these elements top of mind in your messaging, the more effective your s will be. 12
15 2. Write a Killer Subject Line We cannot overstate the importance of a finely crafted subject line. Your subject line determines whether or not your message is opened and read or deleted and ignored. Because of that importance, spend an equal amount of time writing your subject line as the rest of your marketing message. Make it count. 64 % 33 % % % of people say they open an because of the subject line. (CHADWICK MARTIN BAILEY) 33% of recipients open based on subject line alone. (CONVINCEANDCONVERT.COM) Personalized subject lines are 22.2% more likely to be opened. (ADESTRA JULY 2012 REPORT). The most effective subject lines are short and descriptive. They provide the reader with a reason to open the message and explore further. Find the balance between being engaging enough to stand out in someone s inbox and not being so overly cheesy you are ignored. 13
16 3. Write a Succinct Message The body of your should be as direct, succinct and compelling as the subject line you ve paired with it. Think of how you read s. You don t read them at all. You scan them looking for the benefit, the offer, the so what. Your audience behaves the same. Craft s to be scannable, using bullets, headings, subheadings and additional formatting elements to allow a reader to get the gist of your message without focusing on every word. Be clever enough to grab attention, but don t get stuck there. Too many attempts at humor, or too many puns, will cause your audience to lose interest or get confused with your message. Catch their eye, but use simple, descriptive and direct language to convey your message. When writing, be conscious of the voice and personality being used. As discussed earlier, the voice and personality should reflect your brand. Will it be personal or formal? Will it be serious or playful? Will it sound like it s coming from a friend or will it read like an urgent message? The voice you choose will be deliberate based on the audience for the piece and the relationship they have with your brand. 4. Present the Call to Action It s not enough to simply present the offer compel the reader to act with a strong call to action. This is where you get readers to download that ebook, subscribe to that newsletter or click the button you want them to click. Tell readers what you want them to do whether it is to register, call, subscribe, join, visit... whatever it is. If you don t tell them, they don t know what to do with the rest of the information you re providing. 14
17 Anatomy of an From: Acxiom 1 To: susan@myurl.com Subject: Hate Telemarketers? Be a Marketer Who Segments 2 3 TIPS & TRICKS to Segmenting Your Marketing Campaign 4 Susan, do you ever wonder why telemarketers frustrate you so much? It s not just because they always call during dinner (which they do). It s because they re not actually talking to you. They re reading from a script, the same script they ve read off countless times before. And you can tell. 5 6 So don t do the same to your customers. Use customer segmentation to always send the right message to the right person at the right time. How can you make customer segmentation work for you? Keep reading! HELP ME REACH THE RIGHT PEOPLE! Acxiom 601 E. Third Street, P.O. Box 8190 Little Rock, AR ACXIOM unsubscribe privacy policy 8 1 From Name 3 Headline 5 Voice 7 Call to Action 2 Subject Line 4 Personalization 6 Images 8 Social Integration 15
18 Maintaining Your Marketing List The success of your marketing program depends on a quality list. Without proper maintenance, your list will become stagnant and stale, resulting in fewer opens, lower click rates and less engagement from an unstimulated audience. You can t afford this. Maintain your marketing list by following six steps. 1. Process Change-of-Address Notifications You send an . It bounces back. You send it again. It comes back even harder. Welcome to life. People change jobs. They change names. Heck, they even change clients. Set up your system to receive these address-change notifications. When you receive them, process them by continually updating your database to keep it healthy and up to date. If you aren t continually updating your database with these changes, over time you will lose a significant percentage of your files. 2. Verify Addresses verification services within MyAcxiomPartner also help ensure you re only sending s to addresses that are valid and still in use. This not only helps you maintain a positive reputation with service providers, but it also saves you money as you avoid paying for invalid or outdated addresses. How does it work? Simply upload your customer database and MyAcxiomPartner will scrub it for you. MyAcxiomPartner will flag old or outdated addresses and give you the correct address when available. It can also help identify bad domain names, spam trap addresses, bad extensions or addresses that are not formatted correctly. To keep your reputation high, the application also flags addresses of people who often complain about the they receive, leaving it up to you to decide whether or not you want to include them in your list. 3. Append Addresses for Existing Customers As mentioned earlier, the Append services available through MyAcxiomPartner help you fill in the holes in your existing customer database. By regularly uploading your customer database, you can be sure you have the most complete information for everyone on your list. 16
19 What Is My Reputation? Good question! Your reputation, or delivery score, is a trust indicator used by service providers (like Gmail or Zoho) to determine whether or not your message lands safely in your prospect s inbox or if it s filtered and identified as spam. Your reputation is influenced by many things, including complaints from recipients, the number of s you send a week, your bounce rate, the rate at which people unsubscribe, and more. 4. Remove Inactive Addresses Do you obsessively check your analytics? Hit publish on an campaign and immediately check to see who opened it, who deleted it and where people are clicking? We do, too. There are many factors you can use to determine whether or not your audience is engaged. Look at the last time a recipient opened or clicked an . Or the last time they purchased a product or visited your site. Identify what an engaged subscriber looks like to you, and then determine a removal formula for subscribers who routinely don t meet those criteria. These could be subscribers who haven t opened or clicked in six months or have not purchased in over a year. Then, remove those subscribers from your list. Having a smaller, more responsive list will allow you to better gauge the success of your ongoing promotions by eliminating non-responsive s. In addition, you will likely save money on your service provider fees. These costs may be minor, but over time they add up. 5. Don t Permanently Delete Inactive Subscribers It s good to clean up your file and market only to subscribers who are active and engaged. However, keep the removed addresses in a separate database. them occasionally with an offer that may reengage them. For those who respond, add them back into your active file. 6. Never Stop Building Maintaining your list means you never stop building it. Develop an ongoing strategy to attract new subscribers, whether it s through regular contests, creating helpful resources or content assets, storytelling or killer offers and VIP experiences. 17
20 Measuring Marketing Efforts Establish Goals You re pretty far into this best practice guide. Can you remember how it began? What did we say was the first thing you had to know? It was your audience and what you want them to do in response to the marketing messages you send. Do you want them to sign up for something? Do you want them to purchase more of Product X? Do you want them to share your newsletter and increase brand awareness? These things get down to the goal of your marketing. As with any marketing campaign, you want to set measurable goals for what you want to achieve. For example, if the goal is to increase brand awareness, then you ll want to measure things like new inquiries, increased brand sentiment and increased brand mentions. These are signs your marketing is working and that your brand awareness is growing. Identify your goals for marketing to determine whether or not you are hitting them. Track Online Analytics There are many benefits to using marketing. We ve already discussed several of them it s cost-effective, it s easy to get started, and the ROI is high. Another is that , like other digital marketing efforts, is super trackable. 18
21 Below are some of the specific metrics you ll want to look at. Open Rate: This tells you how many people opened your . While somewhat of a faulty metric (an open can sometimes be triggered even if the recipient didn t open the for example, if it is opened in their inbox preview pane but not actually read), it is useful when benchmarking s sent to the same list. Click-Through Rate: This tells you how many people opened your and then clicked through to your website. This gives a good indication that people are opening your s and following through on your call to action. Conversion Rate: This tells you how many people received your and then took the action you laid out for them to take, whether that s making a purchase, downloading something or registering for an event. List Growth Rate: This tells you how much your list is growing. Forwarding: This tells you the rate at which your subscribers share or forward the s you send them. This is important to note because it shows your subscribers are engaging with and enjoying your s. It s also how you attract new subscribers, as friends, family members and colleagues of current subscribers refer them to you! Bounce Rate: This tells you the percentage of your s that could not be delivered to the recipients inbox. A hard bounce signifies the address is no longer active. MyAcxiomPartner s Verification services help update your list. A soft bounce indicates there may have been a temporary problem with the recipient s server perhaps it was full or down when you sent the . Track Offline Sometimes your campaign may not be intended to drive subscribers to an online action. Sometimes the will be about an exciting winter promotion or an in-store event. Or, perhaps a subscriber received your about your winter sales event but decided to go to your store to make a purchase. You want to be able to track these events as well. One way to do that is to offer promotional codes in your that are not available elsewhere. Then, if a subscriber visits your site via the campaign but converts later on a different device or in-store, you can still tie the purchase to the campaign. 19
22 Increasing Conversion Rates with List Segmentation Earlier we showed you how to use the Portrait Reports within MyAcxiomPartner to learn more about your audience s interests, hobbies and lifestyle. This information can also be used for advanced segmentation. List segmentation allows you to send the right message to the right consumer at the right time. It allows you to take a broad list and create subcategories based on a common characteristic. By segmenting your subscribers into different subcategories, you can create a more targeted experience for them. 20
23 How should you segment your marketing? By Interest Group Segmenting your list by interest allows you to personalize your marketing efforts and add greater relevance. The Portrait Reports ( within the MyAcxiomPartner application analyze hundreds of different variables about your audience to aid segmentation. For example, the Personicx Portrait Report will help you by breaking down customers into interest clusters like Career Building and Rolling Stones. Once you have a few clusters to work with, you can craft customized messaging directly relevant to their interests. That means sending warm-weather vacation messages to your customers who may prefer the tropics, and ski packages to your customers who may identify as skiing enthusiasts. By segmenting your audience by clusters, you can use deliberate messaging and verbiage more likely to resonate and convert. Or upload your current list, and the Look-Alike Report will present you with a demographic portrait of your audience to help you understand who they likely are and what they likely look like, noting the markets where you are likely to be most successful. It will also break out approximately 20 demographic elements including age, gender, race, education, income, marital status, family size, children and home ownership to help you understand your success in reaching these consumers. Once you ve identified the elements that make up your audience, utilize them to create better messaging. By Persona A persona is a detailed representation of a segment of your audience, which allows you to provide more relevant marketing by focusing in on their likes, desires and motivations. Personas can be built based on your own research of your subscribers by using the Portrait Reports or by taking advantage of Audience Propensities ( in MyAcxiomPartner. Audience Propensities gives you access to pre-built consumer behavior models to build personas based on psychographic data. You will learn not only who that customer likely is but better predict what he or she is likely to do as well. 21
24 For Example: Audience Propensities can be used to identify customers who Currently Drive a Minivan. This is valuable insight. Customers who drive minivans have a distinctly different lifestyle than someone who drives a pickup truck or a convertible. Their core needs are different. Their wants are different. The features that drive them are different. This information allows you to paint a clearer picture of who your customers are and what is important to them, so you can use it to create more relevant marketing. Similarly, Audience Propensities can tell you that your prime audience is likely into Leisure Time Bird Watching. Imagine how valuable that information would be when selecting analogies for an marketing campaign, writing subject lines or choosing images. Or imagine if you sold mobile phone accessories and could segment your list by customers who are likely to own an Apple iphone vs. customers with a preference for an Android or Blackberry device. This gives you the opportunity to send the right offer, and the right messaging, to the right customer. Audience Propensities unlocks this information. 22
25 By Your Best Customers Your best customers are the customers you want more of. They re the customers who convert higher and at less cost than others. Mine your customer database looking at factors like lifetime value, purchase value and social value to find the common characteristics that make up your best customer set. Once you ve created your initial customer portrait and identified a sample representative of your best customers, let MyAcxiomPartner dig deeper and break out your most desirable target audience. To learn more about how to identify your best customers and attract more like them, download Your Comprehensive Guide to New Leads & Better Customers. ( By Geography Segmenting your list by geographic region allows you to target your list by specific climate, lifestyle or even language factors. For example, an ecommerce store selling women s fashions may use geographic segmentation to market the right Must Have accessories to the right audience advertising winter coats and scarves to one batch of addresses while marketing bathing suits and beach towels to another. Or a sports retailer may use geographic segmentation to tease a New York Yankees vs. Boston Red Sox game to one list and a Los Angeles Angels vs. Oakland A s game to another. 23
26 15 Ways to Segment Your List AGE GENDER INTERESTS PERSONA GEOGRAPHY INDUSTRY PAST PURCHASES BUYING FREQUENCY BUYING LEVEL BUYING STAGE CLIENT SOCIAL PROMINENCE IN-STORE ONLY WEB-ONLY SHOPPING CART ABANDONERS You can use all of this easily accessible information to send more relevant campaigns, speaking to your audience s most likely interests and wants. 24
27 Taking Marketing to Infinity and Beyond The desktop computer in their home office. The laptop at work. The tablet on the couch while watching the game. The smartphone while grabbing an afternoon coffee. From any device while in bed. Due to the diversity and flexibility of today s devices, it s impossible to know how a subscriber will first receive your message. 48 % In fact, nearly half of all s (48 percent) are now opened on a mobile device (Litmus*). Almost half! Now, more than ever, you need to make your message easy to read, from anywhere and on any device. * 25
28 How can you make your strategy mobile-friendly? Test your template to see how it looks on various mobile devices. Offer HTML and plain-text s. Use short subject lines, paying special attention to the first four or five words. Ensure your subject lines are written to spark interest and clearly communicate the s purpose. They may be the only words a reader can see from a smaller screen. Make it easy to click links. This means making clickable areas prominent, larger and with enough padding. You should also pay attention to how links are being distributed, avoiding placing multiple links near one another to encourage ease of use and lower the possible frustration of clicking on the wrong link. Pack light: Your mobile-optimized should be as light as possible to make it easy to download on a smartphone or other mobile device. Experts recommend keeping s under 20kb and also including a text-only version for users who may only be able to view (or may opt to view) text-only mobile s. Optimize the landing page associated with the . If a user clicks through from his or her inbox, what page will he or she see next? Test, Test, Test: Back to our first bullet point, because it s that important. See how your message looks and acts on mobile devices. Can you click on the links, or are you pinching your screen in frustration? Do the images load? Does the text read correctly? 26
29 Of course, mobile isn t the only consideration when integrating into the rest of your marketing efforts. You also have to think about social media and how to make your s socially friendly. Here are some tips to help you do that: Add Social Sharing Buttons to Your s Did you know that s that contain share-to-social links have a higher click through rate then s that do not have social sharing link? It s true! In fact, one study found an increase click through rate with social sharing to be 6.4%, up over 150% from a click through rate of just 2.3% for s without these links. Adding social sharing buttons to your s will extend the reach of your s by encouraging recipients to share your content with their networks. If subscribers are loving your content (and we re sure they are!), they ll want to share it. Make it easy for them to do so and generate new prospects. Target Social Users MyAcxiomPartner helps you understand you audience s likely interests and habits that includes whether or not they are likely to use social media channels. Send targeted s to subscribers who are likely to be active on social media. Grow Your List Through Social Networks Leverage your social media presence to give followers a reason to subscribe to your list and advance their relationship with your brand. For example, consider placing a call-to-action on your Facebook page or embed an opt-in form so they can sign up directly from their favorite network. Make sure you determine and highlight clear benefits of subscription so that you can turn your social media followers into subscribers. 27
30 Ready to Hit Send on Your Strategic Campaign? marketing provides a direct, intimate connection with your audience. It allows you to send personalized messages at the right time with one of the highest ROIs in marketing. These are just some of the reasons marketing works and why it s become a proven marketing channel. Whether you re just getting started with marketing or are looking to generate more revenue from , MyAcxiomPartner will maximize your impact by adding more subscribers to your database and give you the insight you need to send them more relevant s. Need help using the services within MyAcxiomPartner or perhaps an extra hand managing internal marketing campaigns? We can help. Contact our services team directly at
31 myacxiompartner.com
32 601 E. Third, P.O. Box 8190, Little Rock, AR myacxiompartner.com 888.3acxiom AC /15
The Everything You Need to Know Guide to Email Marketing
The Everything You Need to Know Guide to Email Marketing Table of Contents Introduction Getting Started with Email Marketing How to Build a Successful Email List Part Art, Part Science: Writing the Perfect
More informationThe Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationB2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com
6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces
More informationHow to Manage Your Email List Effectively
How to Manage Your Email List Effectively A short guide by MailWheel 1 Discover What s Inside After you ve acquired enough email addresses and created your opt-in and opt-out forms, you are probably wondering:
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More information5 Keys to Exceptional Email Marketing. Delivra 2012
5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More informationTABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion
Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationSPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE
SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,
More informationSecrets to Email Marketing Success 9 tips for measuring performance
internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More information30-Day Starter Guide to Email Marketing
{ 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will
More informationGrow. How to Authentically Grow Your Email List
Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating
More informationFranchise. Email Marketing. Benefits and best practices for a centralized approach. www.streamsend.com
Franchise Email Marketing Benefits and best practices for a centralized approach www.streamsend.com A Centralized Email Marketing Program Will Help You Boost Local Sales, Enhance Brand Loyalty and Control
More informationMetrics: Tracking & Reporting with Benchmark Email
Metrics: Tracking & Reporting with Benchmark Email Track and React: How to Use Email Metrics Effectively One of the strongest arguments for email marketing centers on its ability to provide detailed information
More informationInbound Marketing: Best Practices
423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationAi eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.
A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,
More informationTHE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
More information10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST
10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of
More informationEmail Deliverability:
Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationEmail Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money
More information5 - Low Cost Ways to Increase Your
- 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital
More informationHOW WIN B2B EMAIL MARKETING. A Guide to Achieving Success. by Adam Q. Holden-Bache
HOW WIN at B2B to EMAIL MARKETING A Guide to Achieving Success by Adam Q. Holden-Bache HOW WIN at B2B to EMAIL MARKETING by Adam Q. Holden-Bache TABLE OF CONTENTS Contents Part One: B2B Email Strategy:
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationTOP TIPS TO A TIP TOP EMAIL
TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power
More informationEmail reactivation. Best practices guide
Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest
More informationEmail deliverability: The good, the bad and the ugly
Email deliverability: The good, the bad and the ugly An Experian Data Quality White Paper March 2015 CONTENTS Introduction...1 The good...2 Open rate...2 Click-through rate...3 Authentication...4 The bad...4
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationSuccessful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment
Successful Steps and Simple Ideas to Maximise your Direct Marketing Return On Investment By German Sacristan, X1 Head of Marketing and Customer Experience, UK and author of The Digital & Direct Marketing
More information2013 CONSUMER VIEWS OF EMAIL MARKETING
BLUEHORNET REPORT: 213 CONSUMER VIEWS OF EMAIL MARKETING For two consecutive years, BlueHornet has surveyed over 1, consumers across the United States to better understand their behavior and sentiment
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationBasics of Online Marketing ~ Resources and Instructions~
Basics of Online Marketing ~ Resources and Instructions~ Successful Email Marketing By Vanessa Salvia What can be done to increase the likelihood that someone will open your email, take the time to read
More informationEmail + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
More informationHAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...
The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process
More informationProfessional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher
Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing
More informationEmail. part 2. Eroi.com. the basics. email marketing guide part one. page 8
Email Marketing Guide part 2 page 8 Step Three: Elements of Great Email From sender s name and email address Spam filters will check the from line, making accuracy and relevancy a must. A from email address
More informationCopyright 2011 Smart VA Ltd All Rights Reserved.
Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
More informationWritten by: Cheryl Baldwin, Director of Marketing Communications
Written by: Cheryl Baldwin, Director of Marketing Communications The continual expansion and competitive advantage of any company, regardless of its size or industry, relies solely on two things: lead
More informationyou are here 10 Questions to Ask About Your Web Design Project a product of the minds @
you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You
More informationGuide to B2B email marketing. Part Four: Effective Email Reporting
Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right
More informationEMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS
EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message
More informationE-mail Marketing Tactics
1 Disclaimer This e-book has been written to provide information about its topic. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography
More informationAMANDA KIVIAHO E-MAIL MARKETING MANAGER. @amandakiviaho
AMANDA KIVIAHO E-MAIL MARKETING MANAGER @amandakiviaho Amanda Kiviaho is the Email Marketing Manager at Madison Logic. She manages and executes lead generating email campaigns, conceptualization through
More informationEmail Marketing Best Practices - Top 10 tips
Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want
More informationThe Basics of Email Marketing
The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it
More informationGREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2
THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT
More informationCreating Measurable Success Business-to-Business E-Marketing
Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic
More informationA Melissa Data White Paper. 10 Key Elements in Email Campaign Strategy & Design
A Melissa Data White Paper 10 Key Elements in Email Campaign Strategy & Design 2 10 Key Elements in Email Campaign Strategy & Design Email marketing is a powerful tool that allows you to reach thousands
More informationGetting your emails opened (AND read)
Newsletters or SPAM? We all hate SPAM. Email is such an effective means of communication that it is surely unthinkable not to use email to communicate with our prospects and customers. But no-one wants
More informationGrowing Your Database. The Right Way
Growing Your Database The Right Way Table of Contents Introduction 3 Entice 4 Frustration 5 Fear 5 How enticing is your subscription strategy? 6 Grow 7 Create relevance 7 Offer benefits 7 Give rewards
More informationEMAIL ESSENTIALS Successful Strategies for Studio Owners
EMAIL ESSENTIALS Successful Strategies for Studio Owners Presented by: Jill Tirone Session Overview Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships
More informationSpam: What Consumers Really Think
From First Click to Lifetime Customer WHITE PAPER Spam: What Consumers Really Think Survey Finds Growing Anger; Advice for Avoiding Recipients Wrath SPAM: WHAT CONSUMERS REALLY THINK Survey finds growing
More informationHow to Increase Your Email Marketing Recovery Rate
Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The
More information10 Step Campaign Planner
connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS
More informationSage E-marketing White Paper
Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................
More informationEcommerce Customer Acquisition:
Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals
More informationTen Strategies for Business To Business Email Marketing
Ten Strategies for Business To Business Email Marketing Done right, email can be the most highly effective medium for communicating with your customers, clients, or prospects. Measurable and inexpensive,
More informationSix steps to email marketing success
Six steps to email marketing success 01 Executive Summary Email is proven to be one of the most cost effective ways to reach out to customers and prospects. A well thought out and executed email campaign
More information28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST
28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach
More informationTHE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability
THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationRevenue Generating Conversion Rate Optimization (CRO) Strategies
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
More informationpresented by Maxmail
presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this
More informationWEB ANALYTICS Where to Begin
WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first
More informationIntro to. Email Marketing. Helping you be a better marketer
Intro to Email Marketing Helping you be a better marketer Table of Contents 1. Introduction 2. Email Marketing Fundamentals 3. Building Your Email List 4. Targeting and Segmenting the Database 5. The Importance
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More informationEmail Marketing: Connection, Courage + Commitment
Email Marketing: Connection, Courage + Commitment by Amber Lilyestrom Overview: Why does email marketing matter? In the current online space, your list as we refer to it is the only place to grow an audience
More informationEMAIL MARKETING: A CONSTANT DRIP
EMAIL MARKETING: A CONSTANT DRIP Written By: Cheryl Baldwin Presented By: WSI Superior Analytics Table of Contents Email Marketing: A Constant Drip Introduction... 4 Building Your Database of Contacts...
More informationEnhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76
Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart
More information2014 CONSUMER VIEWS OF EMAIL MARKETING
BLUEHORNET REPORT 2014 CONSUMER VIEWS OF EMAIL MARKETING Executive Summary For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationThink about how often you check your own email and find tons of messages with subject lines like this:
Writing Effective Subject Lines By now you are probably getting pretty anxious to get out there and send your first email promotion. You might even have a great idea all ready for a campaign that you re
More information10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine
x _ 10 Steps to Turn Your Website Redesign into an Inbound Marketing Machine Introduction It happens to all organizations. One day you wake up and notice that your company s website needs a major refresh.
More informationHow-To Guide: Email Marketing. Content Provided by
How-To Guide: Email Marketing Content Provided by Why Email Marketing? With all the channels available, why use email to market? It s powerful. Every $1 spent on email marketing has a $40 return, according
More informationDirect Response Marketing on Facebook
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
More informationTop tips for online campaign optimisation
Contents 1. The best laid plans... 3 2. Playing to the right audience... 3 3. Quality not quantity... 4 4. You only get out what you put in.. 4 5. Less is more... 5 6. Did you get my message?... 6 7. If
More informationGetting ahead online. your guide to. GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01
1 Getting ahead online your guide to GOL412_GBBO brochure_aw5.indd 1 10/2/10 10:10:01 2 Welcome to Getting British Business Online Whether you re totally new to the Internet or already have a website,
More informationEmail Win-Back Programs: Everyone Recommends Them, But Do They Work?
Email Win-Back Programs: 1 Everyone Recommends Them, But Do They Work? Email Win-Back Programs: Everyone Recommends Them, But Do They Work? We ve missed you! Yes, But Not the Way You Think Talk to a permission-based
More informationHow To Make Money Online
Page 1 Build & Profit With Your Email List FAST! Page 2 DISCLAIMER AND/OR LEGAL NOTICES: The information presented in this E-Book represents the views of the publisher as of the date of publication. The
More informationBefore We Start Five Basic Rules of Email Testing
Page 1 Before We Start Five Basic Rules of Email Testing Rule #1: Improve Email Response Rates by Routinely Testing Although it may seem too obvious to bear mentioning, the first rule of email testing
More information{the guide} Starter Plan for Email Marketing
{the guide} 1 2 3 30 5 6 7 8 9 10 Starter Plan for Email Marketing 1 12 13 14 15 16 17 8 19 20 21 22 23 24 5 26 27 28 29 30 30-Day Starter Plan for Email Marketing Thank you for registering for your FREE
More informationEmail Newsletter Best Practices. Introductions. Andrea Berry Idealware Expert Trainer. Are People Still Using Email? June 2014
Email Newsletter Best Practices June 2014 Introductions Andrea Berry Idealware Expert Trainer Director of Development, Hardy Girls Healthy Women Are People Still Using Email? Yes. It s critical channel
More informationLEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs
LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your
More informationThe biggest myth about online marketing
DWHSA Webinars Using MailChimp A FREE Tool for Email Marketing The biggest myth about online marketing Email is dead Email isn t cool Email is for old people The big truths about email marketing Your clients
More information10 Secrets to Building a Killer Email List. How-to Guide
10 Secrets to Building a Killer Email List How-to Guide Introduction Building an email list for your company is important not only for marketing; building a healthy, targeted, robust email list is how
More informationQuick and Easy Email List Building
Quick and Easy Email List Building A short guide by MailWheel 1 Discover What s Inside In this short guide we will give you an insight into one of the most important procedures in marketing campaign building
More informationFacebook Holiday Best Practices Guide
Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during
More informationLeaving Money On The Table
10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the
More informationIntroduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06
Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More informationLead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.
Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can
More informationThe Importance of a Click. Tips and tactics to improve your email click rates
The Importance of a Click Tips and tactics to improve your email click rates 1 Introduction A Click. One simple action among many when it comes to email marketing. However, improving your email click rates
More informationEmail Marketing System Options
System Options Different Systems for Different Users We run various different types of systems for different users based on their email marketing requirements. If you have your own email marketing system
More informationInbound Marketing The ultimate guide
Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has
More information