Ten Strategies for Business To Business Marketing
|
|
- Marjory Robbins
- 8 years ago
- Views:
Transcription
1 Ten Strategies for Business To Business Marketing Done right, can be the most highly effective medium for communicating with your customers, clients, or prospects. Measurable and inexpensive, allows you to cultivate customers and keep awareness of your brand alive. Newsletters that provide interesting and valuable information can help customers to qualify themselves and help you realize both sales and customer satisfaction. And promotions can have a substantial impact on revenues. For example, a well known hotel chain recently sent an message to about 8,000 recent business customers who had opted-in to their mailing list. Their offer for discounted hotel rooms received a 45% response and resulted in the selling of 2,000 rooms. As with any marketing effort, there are certain strategies that can help ensure the success of your marketing efforts. Here we offer ten key strategies that we have found to contribute significantly marketing success. Strategy One: Only to Opt-In Subscribers There are lots of ways to acquire lists of names to mail to. The worst way is to put people on your list who don't know you and who didn't ask for your material. This approach exposes you to accusations of spamming and blockage and even blacklisting by ISPs (Internet Service Providers) and services, as well as retaliation from antispam vigilantes. The best method is to build your own lists and then to safeguard your subscribers by mailing only to people who have expressly opted in to receive your messages. You can encourage people to 'opt-in' in several different ways. Start by asking people you contact on sales calls and visitors to your Web site for permission to send them your newsletter. Do the same for people who attend your trade show exhibits and conferences. Make subscribing as easy and unthreatening as possible, by collecting only the minimum information necessary to get them the information. No matter how easy you make it for people to subscribe to your list, no one will subscribe unless you provide value. Make sure your newsletter contains information that is of interest to them and with a relevant connection to your organization. If there s a budget, offer special incentives and promotions for people willing to subscribe. Strategy Two: Make it easy to get off your list Now that you have your mailing list, it is vital that subscribers who want to remove themselves from your list can do so easily and reliably, otherwise you risk alienating them altogether. We recommend the following: 1. Provide instructions on how to remove a name from the list within every message that you send out.
2 2. Prevent unintended subscriptions in the first place; use to confirm EVERYONE entering your subscription list. This simple method involves sending an message that asks for confirmation of apparent subscription requests. Once the subscription is confirmed, delivery can begin immediately. This will help protect your lists from both intentional and accidental abuse. 3. Provide a web-based unsubscribe process that gives immediate feedback. Strategy Three: Keep Your Messages Focused Be prepared to support MANY different lists, each according to the interests or needs of its audience. For example, new product notices, press releases and investor-relations newsletters may have different audiences and are different enough in their content to call for a distinct look and feel. Clarity is incredibly important. People read faster than conventional print. So get to the point quickly and telegraphically. Equally important is relevance. To be sure you address the interests of your customers, don t be afraid to ask them. Wherever you can, allow subscribers to select their own preferences for certain topics or fields of interest and whether they prefer to receive your messages in HTML or plain text.. Strategy Four: Mail Just Often Enough To Keep Their Interest Too many ers over-do a good thing thereby killing the medium that offers the greatest promise of rewards. With a great list and relevant content, more isn t always better. The best story and the most compelling presentations get stale if your readers see them too often. To stay in their good graces, mailing daily can be deadly. Even weekly can be too much, if there s not enough fresh material and variety. Unless you re publishing real news, watch your frequency. Test longer vs. shorter intervals between issues. Let your customers tell you how much of you they want to see. Strategy Five: Personalize and Customize Your Messages Personal messages sell. Talk to your readers one to one in personal terms. Make them feel that you understand their circumstances their goals and their pain--and your marketing campaign will be much more successful. This doesn t have to be time consuming or costly effort if you have the tools to bring the customer s variable data to the message making process. The following are just a few examples. Personalize Your Addresses Yours and Theirs Nothing smells of spam more than a from address line that looks machine made. So make sure your comes from you with your name and your company clearly identified.
3 Second, address the message to your recipient by name and not by list name, "Recipients of the xxx newsletter." These subtle changes can make a world of difference to your success. Compelling Subject Lines Does the title of your article make people want to open and read it? The subject line is one of the most important elements of successful marketing, but most marketers still don't know how to craft a good one. Think of the subject line as the purest distillation of your marketing message. If you understand what motivates your target audience -- what their pain points are in relation to your product or service -- you have a good chance of getting their click. Personalize Your Tone Avoid impersonal we speech. Selling is one to one communication not preaching. Adaptive data systems can help you match the content of your message to the interests of your recipients, but make sure the variable information flows naturally within the message using personal words like "you" and "your" in the message. The tone and feel of authentic conversation between the I of the writer and the you of the reader will help to establish the authenticity of your communication. Address Reason Through Emotion People say they buy for logical reasons but they really buy with their hearts and their guts. Addressing the personal and private pain of your customer is the perpetual dark secret of successful direct marketing and sales. If you touch the right nerve the right way, you win handsomely. If you come across as glib or inappropriately familiar, it sounds phony and you lose your chance. More on personal and private appeals to fear, greed and other irrational emotions in subsequent newsletters. Personalize Feedback Invite your readers to respond to your communication and provide a personal address to do so (preferably the same one that's in the "from" line in your envelope). Listen to what they have to say and address their comments and concerns whenever it makes sense. Strategy Five: Create Relevant Content Content is critical. The best way to ensure that subscribers stay on your list is to provide them with content that is interesting and relevant. For instance, if your company develops accounting software, you may want to provide a newsletter that contains information on critical new regulations and the business problems they can cause, as well as user tips and tricks, and special offers on new releases. If your site provides the latest sports news, a newsletter with the latest headlines would potentially be of interest to your prospects and customers. No matter how good your newsletter or promotional offers are, if it isn't interesting to your readers, they will unsubscribe from your list.
4 Strategy Six: Use an Automated Sequence of Messages To Educate Prospects Automated, sequential can be a great way to educate prospects about the benefits and features of your product and to hit those buttons that heat up a warm or cool lead. Use sequential at the beginning of the relationship while the prospect's still engaged with your product. Sequential doesn't require lots of creative resources, just a commitment to develop content based on your unique selling proposition. Throw in customer testimonials, quantitative data on cost savings, or increased efficiencies to make it stronger. Don't forget a clear call to action and contact information. Timing is key. Send at least weekly, until the sequence is complete. Once you've developed the creative, you can use it for a year or more, as each prospect only sees it once. The ongoing cost to run the program is minimal. With CheckBoxMail you can stage sequential mailings from your desktop. Strategy Seven: Create Landing Pages that Help Customers Say Yes! Without a successful landing page, your campaign is going to flop. The Web page your readers click to does the heavy lifting. Use concise yet friendly copy to request the basics, usually no more than name, title, company, phone number, and address. Then make it easy and fast to download the offer. Ideally, it's a sequence of quid pro quo pages. You politely ask for contact information to collect a lead. In return, your reader gets the opportunity to specify whether and how she wants to continue a conversation with you (by e-newsletter, phone, postal mail, etc.). Strategy Eight: Adopt Quality Review BEFORE You Send Remember that customers' and clients' impressions are based on your communication with them. Duplicate s, s that are poorly proofread, or information that is not relevant will reflect poorly on your company. An enforceable quality review process is essential. Review what you are about to post via the web. Test by sending a sample preview posting to yourself or to a review alias through so that you can check formatting. And test across platforms and to different clients and web browsers. What looks good in one format may look very different in another environment. And make sure that machine you "send" your from to your list is behind a firewall and suitably password protected. (Spammers LIVE to find ways to post to other people's lists!) Strategy Nine: Seize every opportunity to make the right lasting impressions In many cases, the non-verbal impression your material presents is as important to its success as the more obvious verbal content. Make sure your whole newsletter
5 process is creating the impression you want. A lot of what we re talking about comes under the heading of old fashioned courtesy. Send a "Welcome" message to new subscribers Send new subscribers your most recent newsletter Send a "Goodbye" message when users unsubscribe Provide archives of past newsletters on the web If you contract your newsletters to an external service, make sure the web interface is consistent with your corporate image Provide your subscribers with the option of plain text or HTML Strategy Ten: Measuring success. Success isn t about click-throughs, although it's nice to boast of a double-digit response. It s not even about conversions (i.e., those who clicked through to the landing page, filled out your form, then downloaded your white paper). It's about sales. marketing to business is a long-term game. The medium is fluid and fast. The decision-making that goes into the purchase products or services can often seem very, very slow. Tools that accelerate the process such as intelligent marketing can be indispensable to your long term viability.
CommuniGator. Email List Building
CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about
More informationEMAIL MARKETING TIPS. From Our InfoUSA Email Experts
EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best
More informationEmail Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?
Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing
More information10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST
10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of
More informationMaking Co-Registration Convert A Guide to Getting Started
Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back
More informationCopyright 2011 Smart VA Ltd All Rights Reserved.
Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational
More informationEmail testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN
Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationTop 10 Tips to Improve Your Email Permission
BES T PR AC TICES GUIDE EMAIL MARKE TING Learn How to Get (and Keep) Email Permission INSIGHT PROVIDED BY www.constantcontact.com 1-866-876-8464 2011 Constant Contact, Inc. 10-1720 BEST PRACTICES GUIDE
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationEmail Marketing Methods
Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free
More informationThis book does not contain affiliate links. Copyright 2009 Jodi Kaplan
You may email, print, or post this report freely. Just leave it intact, don t change it, and keep it as a PDF file. You may republish excerpts as long as you attribute them to this e-book and link back
More informationEmail Marketing For Small Business. How Email Marketing Can Bring In More Customers And Boost Your Profits
Email Marketing For Small Business How Email Marketing Can Bring In More Customers And Boost Your Profits Introduction If you are a small business owner then you will already know that competition for
More informationThe Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers
Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now
More informationMaking enewsletters count!
Making enewsletters count! Email newsletters (enewsletters) are a great way to keep in contact with your clients on a regular basis. Not only are they are relatively cheap and easy to produce, enabling
More informationHow to Increase Your Email Marketing Recovery Rate
Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The
More informationEmail marketing, success by design. The advantages
Email marketing, success by design Email marketing is a cost-effective and powerful way to communicate with your contacts and increase potential leads and sales. To beat the competition, it is vital you
More informationAWEBDESK EMAIL MARKETER
AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no
More informationReaching New Customers With E-Mail Newsletters An Executive White Paper
Reaching New Customers With E-Mail Newsletters An Executive White Paper Coravue, Inc. 7742 Redlands St., #3041 Los Angeles, CA 90293 USA (310) 305-1525 www.coravue.com Table of Contents Introduction...1
More informationGrow. How to Authentically Grow Your Email List
Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating
More informationEmail Marketing for Hoteliers: A Step-by-Step Guide
Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More informationBest Practice Data Collection for Marketers
Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection
More information5 Keys to Exceptional Email Marketing. Delivra 2012
5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization
More informationTwelve Email Marketing Blunders to Avoid
Twelve Email Marketing Blunders to Avoid Your Guide to Planning an Effective Email Marketing Campaign Make the most of your e-mail budget by avoiding these costly mistakes. 2013 Mentor Tech Group, Inc.
More informationLead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle.
Lead nurturing is the process of sending automated, scheduled emails to a lead to help move them along through the buying cycle. Lead nurturing touches the lead after they have left your website. You can
More informationashburn-it guide to e-mail marketing
ashburn-it guide to e-mail marketing successfully targeting your new and existing customers guides to help you understand the power of the internet What is e-mail marketing The promoting of your products
More informationEmail Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences
Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for
More informationBuilding Relationships and Repeat Business with Email
Permission-based email marketing can help grow your small business. Why Relationship Email is a Marketing Must Generate leads and repeat business with email communications It is 15 times less expensive
More informationEMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com
EMAIL MARKETING BEST PRACTICES www.agillic.com contact@agillic.com SUBJECTS AND PREHEADERS Subject Preheader Tell it don t sell it Your subjects and preheaders can make all the difference to your email.
More informationEffective Email Marketing For Artists and Other Creatives
COMPELLING BRAND IDENTITIES IN PRINT & WEB IDENTITY PRINT PUBLISHING Effective Email Marketing For Artists and Other Creatives WEB Visible Logic, Inc. 142 High Street Suite 615 Portland, ME 04101 207.761.4230
More informationAdvice on Using Dada Mail
Advice on Using Dada Mail Advice on Using Dada Mail Table of Contents Advice on Using Dada Mail...1 A Public Announce-Only List and Why Closed-Loop Opt-in Is So Important...1 Subscriptions...1 Why Close-Loop
More informationTips For A Profitable Real Estate Email Marketing Campaign
Tips For A Profitable Real Estate Email Marketing Campaign What is Email Marketing? As usual, we like to define the main term that we will be referencing throughout the article to ensure that we re all
More informationEntrepreneur Systems: Business Systems Development Tool
Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter
More informationList-Building Secrets
The Step-by-Step System to Grow Your Coaching Business By Michelle Schubnel Helping coaches around the world attract great clients and build thriving, rewarding and profitable coaching businesses. Table
More informationEmail Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact
Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How
More informationSoftware Solutions Digital Marketing Business Services. Email Marketing. What you need to know
Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....
More informationCreating Measurable Success Business-to-Business E-Marketing
Creating Measurable Success Business-to-Business E-Marketing When determining the most effective marketing mix, e-mail marketing as an inexpensive yet highly powerful vehicle is a critical part of a strategic
More informationSpreading the Word: Raising Awareness and Funds with Email. Presented by: Alec Stern, VP, Constant Contact
Spreading the Word: Raising Awareness and Funds with Email Presented by: Alec Stern, VP, Constant Contact Agenda Section 1: Email 101 Section 2: Getting Started Section 3: Getting Your Email Delivered
More informationThe Power of Email Marketing - 10 Ways It Can Help Your Business
The Power of Email Marketing - 10 Ways It Can Help Your Business Presented by: Janniece Leonard Company: eclick2business, Inc. www.eclick2business.com Content prepared and copyrighted by eclick2business,
More informationHow To Manage A Focused Outreach Lead Generation Initiative
Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What
More informationABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns
ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns Table of Contents Introduction Find a Winner Having a Clear Goal for Each Test A/B Testing Tips 3 5 11 14 3 Introduction As a healthcare marketer,
More informationGetting it Right with Email Marketing
Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au
More informationEmail Marketing. Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email
Email Marketing Send beautiful email campaigns, track the results and manage your subscribers. For further information, call 01202 232839 or email info@europastudio.co.uk Copyright 2004-2012 Europa Studio.
More informationA Whitepaper of Email Marketing Questions and Answers Generate Leads with Opt-In Email Marketing (Bob Bly)
A Whitepaper of Email Marketing Questions and Answers Generate Leads with Opt-In Email Marketing (Bob Bly) Page 0 of 5 Introduction This document summarizes the questions that were asked during the session
More informationEmail Marketing Best Practices - Top 10 tips
Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want
More informationThe Power of Email Marketing
The Power of Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Introduction This presentation has three parts Connect, Inform, and Grow Connecting to build customer relationships
More information7 Things. Marketing Playbook. Every small business can fix on their website in the next week to increase leads and sales. www.lesproctordirect.
7 Things Every small business can fix on their website in the next week to increase leads and sales. Marketing Playbook Introduction Increase Your Conversions Do you really want to increase your leads
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationLIST BUILDING PROFITS
LIST BUILDING PROFITS BUILD YOUR LIST THE RIGHT WAY Jonathan Leger COURTESY OF LEARNFROMJON.COM - PRIVATE BUSINESS COACHING FROM A MULTI-MILLION DOLLAR INTERNET MARKETER + ACCESS TO PREMIUM AND EXCLUSIVE
More informationTOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY
TOP 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST QUICK TIPS TO GET STARTED THE RIGHT WAY 1 Having your opt-in form in only one place The more places people see your sign-up form, the more subscribers
More information21 Ways to Build Your Contact List
21 Ways to Build Your Contact List Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationInbound Marketing Driving Results
Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......
More information23 Ways to Sell More Using Social Media Marketing
23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to
More informationLocal Marketing Strategies - Learn How to Market Your Business
Local Online Marketing Local Online Marketing Giving Your Customers A Reason to Come Back Marketing is a Marketing is a Competition You are not alone in your quest to provide services or products to your
More informationEmail Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website
Email Marketing: How to Create an Instant Flow of NEW and REPEAT Customers with Your Website What is Email Marketing and How Can it Help Your Business? You are about to discover how your website produce
More informationThink about how often you check your own email and find tons of messages with subject lines like this:
Writing Effective Subject Lines By now you are probably getting pretty anxious to get out there and send your first email promotion. You might even have a great idea all ready for a campaign that you re
More informationTHE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability
THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE
More informationEmail Marketing Success
Email Marketing Success Please Consider the following related offers. Thank you. Boost You Email List Sign-Up by 1000% FOR FREE!!! Watch this free video and find out how you can EASILY boost your email
More informationTop 40 Email Marketing Terms You Should Know
1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion
More informationFor More Free Marketing Information, Tips & Advice, visit www.lgx.im
For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.
More informationHow To Grow Your Email Marketing List
How To Grow Your Email Marketing List Page 1 of 10 Introduction Email marketing can be profitable for any business, no matter what kind of product or service you are offering. However, the foundation for
More informationGuide to B2B email marketing. Part Four: Effective Email Reporting
Guide to B2B email marketing Part Four: Effective Email Reporting Introduction Effective email reporting One of the key benefits of using email for marketing campaigns is the speed of getting the right
More informationMIDDLE EAST POST BOX. - Opt-In Direct Marketing -
Best Practice is a management idea which asserts that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other. The
More informationUndoing mediocre marketing
Undoing mediocre marketing IT S TIME TO REVOLUTIONIZE YOUR EMAIL PROGRAM By: Tim Kachuriak SVP, Innovation and Optimization 5151 Belt Line Road Suite 900 Dallas, Texas 75254 214-866-7700 Revolutionizing
More informationMarketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.
E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective
More informationGood Fast or Low cost marketing
Email Marketing 101 Good Fast or Low cost marketing We ve all heard the old adage about how, when it comes to marketing, you can get what you need done well, delivered quickly or produced inexpensively;
More informationWords By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder
Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil
More informationThe Truth About Direct Mail and Email Marketing
Are direct mail and email like oil and water? Learn how to blend them to gain maximum direct marketing ROI A whitepaper for direct marketers By B2BDataPartners Table of Content To start with...3 Standalone
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationEmail Marketing in a Down Economy
Email Marketing in a Down Economy Connect. Inform. Grow. Copyright 2011 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information
More informationWhite paper. 7 key steps to a great sales pipeline. your technology, expertly marketed
White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to
More informationBasics of Online Marketing ~ Resources and Instructions~
Basics of Online Marketing ~ Resources and Instructions~ Successful Email Marketing By Vanessa Salvia What can be done to increase the likelihood that someone will open your email, take the time to read
More information1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...
1. Introduction...3 2. Email Deliverability-Benchmarks...4 2.1. Working with Your Service Provider...4 2.2. Email sent...4 2.3. Email delivered...4 2.4. Bounces....4 2.5. Email unsubscribe requests....5
More informationA Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly)
A Whitepaper of Email Marketing Questions and Answers Creating Landing Pages that Sell (with Bob Bly) Page 0 of 7 Landing Pages Webinar Q and A This document summarizes the questions that were asked during
More informationEmail Marketing to Boost Sales
Email Marketing to Boost Sales Presented by: Patrick Launspach Thank you to our Sponsors: Media Sponsor: Email Marketing: simple strategies for success Patrick Launspach Marketing Specialist TheNextMarketplace
More informationGet your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts.
EMAIL MARKETING Get your businesses going in the right direction with a targeted list of permission based emails. Don t get into spam. Get into their hearts. PERMISSION SEGMENTATION SUCCESS We all are
More informationsuccessful email marketing design
successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This
More informationThe Guide to: Email Marketing Analytics"
The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes
More informationIntroduction. This email marketing guide explains how you can make the most of your email marketing campaigns.
Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts
More informationEmail Marketing. Topic E- Marketing Tutorial 25. This tutorial will provide you with guidelines, tips and tricks to succeed in email marketing.
Topic E- Marketing Tutorial 25 Email Marketing This tutorial will provide you with guidelines, tips and tricks to succeed in email marketing. Reading time: 15 minutes Prerequisite: None 1. What is email
More informationWHAT IS EMAIL MARKETING
Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML
More information10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing
10 STEPS TO EMAIL MARKETING SUCCESS Expert Tips to Share with Your Clients that Utilize Email Marketing Email marketing provides a cost effective, quick-todeploy marketing solution that can have an immediate
More information1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.
1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m
More informationDo You Know Your Email Marketing?
Knowledge Guide: Do You Know Your Email Marketing? Analysis of the Email Marketing Quiz virtualroi May 2010 by: Sally Lowery Online Marketing Manager Analysis of the Email Marketing Quiz The virtualroi
More informationSecrets to Email Marketing Success 9 tips for measuring performance
internet made easy Secrets to Email Marketing Success 9 tips for measuring performance There s more to bouncing than what the rubber balls do. Conversion: it s not just for churches anymore. OCTOBER 2012
More informationEmail. part 1. Eroi.com. the basics. email marketing guide part one. page 1
Email Marketing Guide part 1 page 1 Step-by-Step Email Marketing Guide Email marketing generates maximum marketing return on investment (ROI), and drives online and in-person sales to new levels. The ROI
More informationStep One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address
OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete
More information50 Tips to Maximize Email Marketing Success
50 Tips to Maximize Email Marketing Success INTRODUCTION Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore,
More informationTricks To Get The Click
Tricks To Get The Click 10 Tips for Writing Better PPC Text Ads If you want to sell products or generate leads online, a user- friendly, conversion- optimized website is Step 1. But when it comes to search
More informationMarketing... are you up to speed?
Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a
More informationOpenside Digital have been building websites and helping clients market themselves online for over 10 years. We provide a variety of internet
Openside Digital have been building websites and helping clients market themselves online for over 10 years. We provide a variety of internet solutions tailored to meet specific requirements. We pride
More informationTOP TIPS TO A TIP TOP EMAIL
TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power
More informationKnowledge Guide: Deliverability. Your Reputation Holds the Key to Deliverability. virtualroi May 2009. by: Return Path
Knowledge Guide: Deliverability Your Reputation Holds the Key to Deliverability virtualroi May 2009 by: Return Path Your Reputation Holds the Key to Deliverability Twenty percent of legitimate email never
More informationRetargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising
Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:
More informationINinbox Start-up Pack
2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the
More informationSage E-marketing White Paper
Sage E-marketing White Paper Your Guide to Email Marketing A Cost-Effective Way to Reach Your Customers and Prospects Executive Summary............................. 3 Part One:....................................
More information5 Keys to Email Marketing
5 Keys to Email Marketing Connect. Inform. Grow. Copyright 2008 Constant Contact Inc. Email Marketing Is Delivering professional email communications to an interested audience containing information they
More information