BUILDING RELATIONSHIPS VIA E-MARKETING 2010
|
|
- Claude Hodges
- 8 years ago
- Views:
Transcription
1 MBA and M.Sc. in Management Programmes BUILDING RELATIONSHIPS VIA E-MARKETING 2010 Module Handbook Module leader: Dr Ilias Santouridis Tel: Fax : isant@teilar.gr 1
2 TABLE OF CONTENTS MODULE OUTLINE...3 Indicative Content...3 Learning Strategies...3 Learning Outcomes...4 Method of Assessment...5 RESOURCES...6 Textbooks...6 Weblinks...8 Academic Journals...8 LECTURE OUTLINE...9 MODULE WEBSITE
3 MODULE OUTLINE Indicative Content The module in intended to help students develop the knowledge and skills they require to manage effectively within the exciting and opportunity-laden environment of the digital world. The module brings together the human and technological aspects of establishing, building and maintaining relationships with external and internal customers and marketing partners. It includes a consideration of direct and database marketing and customer service and loyalty concepts. It examines how an organisation can develop relationship marketing strategy, focusing particularly on utilising e-marketing tools. Particular attention will be given to the practical e-marketing implications for relationship marketing strategies. It includes the following topics: Basic relationship marketing theory, focusing on the nature and scope of relationships, critique relationship marketing practice in a number of organisational settings and industries Relationship formation drivers and the core relationship marketing concept of customer life-cycle Core firm relationships: customer, internal, supplier, external An overview of the unique e-marketing environment - the influence of technology on the nature of interactions and exchange relationships Contrast the nature of relationships in traditional marketplaces and the Internet market space and the implications of these contrasts - the influence of the e-marketing environment on relationship marketing strategy, online business models and marketing mix issues Ways in which marketers can foster relationships in the digital world - the role of the internet in B2B exchanges and B2B models, B2C e- marketing environment and characteristics of e-customers Internet and e-marketing theory and concepts and how the concepts are applied Website design and traffic building issues Internet relationship marketing strategies Key issues related to CRM systems, including customer knowledge, multi-channel communication, relationship data management, marketing analyses Contemporary Relationship Marketing and E-Marketing practices - global perspectives of market developments Learning Strategies The learning strategy for this module requires students to commit 150 learning hours (including assessment), of which 36 hours will be class support and 114 hours will be independent and self-directed study. The class support is to provide time for case study work and discussion. Whilst the tutor will input 3
4 some essential ideas on the main issues, candidates will be expected to carry out prior reading of materials, undertake research and take part in group discussions to develop these ideas. There will be a mixture of activities including conventional lectures, webbased demonstrations, case studies, in-class group discussions, individual and group problem solving outside class, directed reading and self-directed learning. The delivery of the module will take various forms including: Lectures, which will be supported by case study discussions and inclass exercises (relevant cases studies and exercises will be utilised to develop further understanding and develop analytical and decision making skills). Preparation in advance of class, which is mandatory and involves reading of prescribed materials (text or electronic materials and appropriate journal articles). Undertaking appropriate research on relationship marketing and e- marketing topics, as directed. Working independently on case studies and in-class exercises. In order to do well in the module: You have to read widely around the subject, be familiar with the theories and concepts and actively seek ways to apply them to your day-to-day living and working environments. You should be thinking critically and creatively. Don t take things as they are. You are to play an active part role in determining what to learn, how and how much to learn whilst the role of your lecturer is to facilitate your learning and perhaps bring your attention to certain issues that may not seem immediately significant. Learning Outcomes On completion, you should be able to demonstrate these learning outcomes 1. Critical evaluations of the current position of firms relationship marketing strategy in relation to their marketing environment and apply relationship marketing theory (tools and techniques) towards developing and formulating in-depth analysis of situations that will generate effective competitive advantage for the firm utilising e- marketing tools. 2. Apply a disciplined approach to the analysis of relationship marketing problems and their solutions in terms of appropriate e-marketing strategy development. 4
5 3. Assess a range of contemporary developments in relationship marketing and the application of e-marketing ideas and e-tools for a variety of circumstances. Method of Assessment You will be assessed by an individual assignment of 3,000 words, in which you will be asked to synthesize and critically evaluate an organisation s current relationship marketing situation and strategy as well as the practical application of e-marketing tools to a relationship marketing problem or issue. Pass criteria Sufficient issues are addressed in order to distinguish between the rote learning student and the student with the ability to generate a required level of independent thought processes but which is inadequate to achieve a distinction due to inconsistencies or an insufficient understanding of the material discussed. The student should demonstrate a good understanding of subject knowledge and understanding of appropriate concepts and contemporary issues. These issues are highlighted, analysed and evaluated and focus of the question is clearly understood. The structure and terminology is appropriate and demonstrates elements of critical thinking. The student demonstrates an adequate level of skill in analysis and synthesis. Evidence of research ability and an appropriate standard of presentation for masters level reporting. Distinction criteria The student provides evidence of extensive subject knowledge and understanding of appropriate, contemporary issues. These issues are addressed and focus of the question is clearly understood. Ability to present competing perspectives to support points being made is apparent. The structure is clear and the subject matter is communicated articulately and coherently. The student will demonstrate high level of ability to deploy relevant theory, concepts and, where necessary, mastery of appropriate skills and deploy alternative perspectives. Key concepts are presented confidently. Evidence of a wide range of research material and high level of presentation showing style and standard of referencing expected at masters level. 5
6 RESOURCES Textbooks Essential Author (s) Title ISBN Dave Chaffey and PR Smith John Egan E-Marketing Excellence: Planning and Optimising your Digital Marketing, 3 rd edition, (2008), Butterworth Heinemann Relationship Marketing: Exploring Rational Strategies in Marketing, 3 rd edition, (2008), Prentice Hall Recommended Author (s) Title ISBN Ed Peelen Manfred Bruhn Francis Buttle Evert Gummesson David Finnegan and Leslie Willcocks Bill Donaldson and Tom O Toole Richard Gay, Alan Charlesworth and Rita Esen Dave Chaffey, Fiona Ellis- Chadwick, Kevin Customer Relationship Management (2005), Financial Times/ Prentice Hall Relationship Marketing: Management of Customer Relationships (2002), Pearson Customer Relationship Management, 2 nd edition, (2008), Elsevier Butterworth-Heinemann Total Relationship Marketing: Marketing management, relationship strategy,crm, and a new dominant logic for the valuecreating network economy, 3 rd edition, (2008) Implementing CRM: From Knowledge to Technology, (2007), Wiley Strategic Market Relationships: From Market to Implementation, 2 nd efition, (2007), John Wiley Online Marketing: A Customer Led Approach (2007), Oxford Uni Press Internet Marketing: Strategy, Implementation and Practice, 4 th edition, (2009), Prentice Hall X
7 Johnston and Richard Mayer S Shajahan Relationship Marketing: Text and Cases, (2006), McGrawHill Higher Education Mark Godson Relationship Marketing, (2009), Oxford University Press William G. Customer Relationship Zikmund, Raymond Management: Intergrating McLeod Jr and Marketing Strategy and Faye W. Gilbert Information Technology, (2002), Judy Strauss, Adel El-Ansary and Raymond Frost Richard J. Varey Svend Hollensen Angelika Lindstrand, Jan Johanson and Dharma Deo Sharma David Ford, Lars Erik Gadde, Hakan Hakansson and Ivan Snehota Ed Little and Ebi Marandi Martin Cristopher, Adrian Payne and David Ballantyne Don Peppers and Martha Rogers Wiley E-Marketing, 3rd Edition, (2005), Prentice Hall Relationship Marketing: Dialogue and Networks in E-Commerce Era, (2003), Wiley Marketing Management - A Relationship Approach (2002), Financial Times Management. Managing Customer Relationships on the Internet (International Business and Management), (2005), Elsevier Science Managing Business Relationships (2003), Wiley Relationship Marketing Management (2003), Thomson Learning Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing), 2 nd edition, (2002), Butterworth-Heinemann Managing Customer Relationships: A Strategic Framework, (2004), Wiley X 7
8 Weblinks Relationship marketing, CRM, internet marketing and general marketing publications, market reports and some institutes available electronically on the web CRM Today Sitepoint Marketing Advocate CRM Trends Greek E-Business Forum The European E-Business Market Watch Marketing Online Marketing know-how from Professionals and Professors Financial Times Mintel Marketing Intelligence Euro Monitor Chartered Institute of Marketing The CRM forum CRM Benchmarking Association Association for the advancement of RM TRUSTe Destination CRM One-to-One Marketing by Pepper & Rogers Emarketer Marketing Sherpa Internet week Gartner group E.piphany ClickZ Nielsen Academic Journals The following academic journals comprise an indicative and by no means exhaustive list of titles in which scientific articles relevant to the module s subjects can be found. Please locate and read journal articles as these will help you develop an appreciation and further understanding of the relevant theoretical concepts. European Journal of Marketing Industrial Marketing Management Industrial Marketing and Purchasing International Marketing Review Journal of Business Research Journal of Global Marketing Journal of International Marketing and Marketing Research Journal of International Marketing 8
9 Journal of Marketing Research Society Journal of Marketing Research Journal of Marketing Management Journal of EuroMarketing Journal of Marketing Marketing and Research Today LECTURE OUTLINE Lecture Indicative Topics Relationships in Marketing. 1 Introduction to E-Marketing 2 Marketing Mix Revisited Relationship drivers: Financial and Attitudinal 3 Customer life-cycle Core firm relationships: Customer, Internal, Supplier, 4 External 5 E-Models for E-Business 6 E-Customer Web site design 7 Website traffic building 8 E-CRM 9 E-Relationship Marketing Planning 10 CRM marketing aspects Relationship data management 11 Analytical CRM 12 Revision 9
10 MODULE WEBSITE 10
City University of Hong Kong. Information on a Course offered by Department of Information Systems with effect from Semester B in 2012 / 2013
City University of Hong Kong Information on a Course offered by Department of Information Systems with effect from Semester B in 2012 / 2013 Part I Course Title: Course Code: Course Duration: Digital Marketing
More informationCOURSE SPECIFICATION DOCUMENT. Business and Economics. Masters of Business Administration. Dr Parviz Dabir-Alai
COURSE SPECIFICATION DOCUMENT NOTE: ANY CHANGES TO A CSD MUST GO THROUGH ALL OF THE RELEVANT APPROVAL PROCESSES, INCLUDING LTPC. Academic School: Programme: Business and Economics Masters of Business Administration
More informationThe Government of the Russian Federation
The Government of the Russian Federation The Federal State Autonomous Institution of Higher Education "National Research University Higher School of Economics" Faculty of management Department of strategic
More informationHonours Degree (top-up) Computing Abbreviated Programme Specification Containing Both Core + Supplementary Information
Honours Degree (top-up) Computing Abbreviated Programme Specification Containing Both Core + Supplementary Information 1 Awarding Institution / body: Lancaster University 2a Teaching institution: University
More informationNottingham Trent University Course Specification
Nottingham Trent University Course Specification Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: Nottingham Business School / City 3. Final Award, Course
More informationHow To Teach Marketing
Unit Information Form (UIF) UIF1314 The UIF provides essential information to students, staff teams and others on a particular Unit. Please refer to the University s Guidance notes on Unit Information
More informationMARKETING MANAGEMENT & STRATEGY
MARKETING MANAGEMENT & STRATEGY Equivalent QCF level: Level 7 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding about the importance of creating
More informationCIM Professional Certificate in Marketing. Stakeholder Marketing Tutor Kit
Stakeholder Marketing Tutor Kit Theme 1 Section 1: The importance of stakeholders on the marketing process 1.1 Assess the different categories of relationships that exist between organisations 1.2 Assess
More informationINTRODUCTION (Internet Marketing, Strategy, Implementation and practice -
INTRODUCTION (Internet Marketing, Strategy, Implementation and practice - Dave Chaffey, Richard Meyer, Kevin Johnston, Fionas Ellis Chadwick, Prentice Hall 2 nd Edition) In this section, we introduce the
More informationProfessional Marketing Qualifications Reading List 2016/17
Professional Marketing Qualifications Reading List 2016/17 Smart and flexible qualifications from CIM Foundation Certificate in Marketing ISBN 978-1-907368-42-4 CIM 2015. All rights reserved. Permission
More informationMODULE SPECIFICATION FORM. BUS748 Cost Centre: GAMP JACS2 code*: N211. Strategic Thinking and Effecting Change. Level: 7 Credit Value: 20
MODULE SPECIFICATION FORM Module Title: Strategic Thinking and Effecting Change Level: 7 Credit Value: 20 Module code: (if known) BUS748 Cost Centre: GAMP JACS2 code*: N211 Semester(s) in which to be offered:
More informationEMM2506 Supply Chain Management. Module Leaders Prof. P.S.Satish
EMM2506 Supply Chain Management Module Leaders Prof. P.S.Satish Module Learning Objectives At the end of the module, students will be able to: PEMP-EMM2506 Demonstrate linkages between theoretical concepts
More informationKEELE MANAGEMENT SCHOOL
KEELE MANAGEMENT SCHOOL PROGRAMME SPECIFICATION POSTGRADUATE TAUGHT PROGRAMME: ACCOUNTING AND FINANCIAL MANAGEMENT This programme specification is the definitive document summarising the structure and
More informationStrategic Marketing Management
Unit 7: Strategic Marketing Management Unit code: QCF Level 7: Y/602/2065 BTEC Professional Credit value: 10 Guided learning hours: 30 Unit aim This unit provides the learner with the understanding and
More informationBBIM611 Strategic Web Design and Development
BBIM611 Strategic Web Design and Development Module Handbook Academic Year 2013-2014 Semester 1 Contents Module specification... 1 Assessment... 3 Reading resources... 4 Week-to-week schedule... 5 Independent
More informationGive your students a master class from marketing s leading thinkers
Give your students a master class from marketing s leading thinkers New textbooks with extensive teaching support materials All at student-friendly prices Francis Buttle Nigel F. Piercy Malcolm McDonald
More informationThe Influence of Customer Relationship Management in Service Sector: A Literature Review
Business Dimensions, Vol. 2(4), 127-131, April 2015 (An International Journal of Research & Innovation), www.business-dimensions.org ISSN 2348-2737 (Print) ISSN 2348-2745 (Online) The Influence of Customer
More informationCustomer Relationship Management: From Strategy To Implementation. Adrian Payne, Pennie Frow, Cranfield School of Management, UK.
Customer Relationship Management: From Strategy To Implementation Adrian Payne, Pennie Frow, Cranfield School of Management, UK Abstract This paper examines Customer Relationship Management, or CRM, from
More informationThe following books provide a lot of useful information that covers all aspects of the subject. They are helpful as general reference material.
5. Resource list 5.1 Text books and websites The following books provide a lot of useful information that covers all aspects of the subject. They are helpful as general reference material. Author Title
More informationIMPLEMENTING A CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN AN EMERGING MARKET
IMPLEMENTING A CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN AN EMERGING MARKET Adele Berndt, Frikkie Herbst, and Lindie Roux 1 ABSTRACT Retail financial services in all markets, including emerging markets,
More informationMARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS Equivalent QCF level: Level 5 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding of marketing communications in both
More informationMRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines
MRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines Effective from June 2012 Assessment With members in more than 60 countries, MRS is the world s leading authority on
More informationBS0822 ACCOUNTING FOR ELECTRICAL ENGINEERING & ISE
BS0822 ACCOUNTING FOR ELECTRICAL ENGINEERING & ISE COURSE TUTOR Name: Room: E-mail: Libon Fung 177 - Imperial College Business School libon.fung@imperial.ac.uk COURSE OUTLINE Aims The course aims to contribute
More informationNottingham Trent University Course Specification
Nottingham Trent University Course Specification Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: Nottingham Business School/City 3. Final Award, Course Title
More informationHuman Resource Management and Development
Human Resource Management and Development product: 4388 course code: c302 Human Resource Management and Development Centre for Financial and Management Studies, SOAS University of London First Edition
More informationExams in the Health Services Appraisal System
MODULE SPECIFICATION KEY FACTS Module name Strategic Management in Healthcare Module code HMM002 School School of Health Sciences Department or equivalent Division of Health Services Research and Management
More informationCIM Level 4 Certificate in Professional Marketing
CIM Level 4 Certificate in Professional Marketing Customer Experience (2102) June 2015 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 25 marks Task 2 is worth 40 marks Task
More informationJob Description. Job Title Media Manager Function PR & Corporate Communications Reporting to Director of PR & Corporate Direct Reports Media Officer
Job Description Job Title Media Manager Function PR & Corporate Reporting to Director of PR & Corporate Direct Reports Media Officer Working Hours Standard 35 hours per week Normally working Mon Fri 9:30
More information2012/2013 Programme Specification Data. Public Relations
2012/2013 Programme Specification Data Programme Name Public Relations Programme Number Programme Award QAA Subject Benchmark Statements n/a Masters The QAA benchmarking statements for Masters of Business
More informationBusiness and Management Masters Degree (MBA)
Business and Management Masters Degree (MBA) Module Specification Booklet Page 1 of 33 Contents Level 7 Modules... 3 Management: Principles and Practices... 4 Financial Decision Making... 6 Marketing Principals
More informationCIM Level 4 Certificate in Professional Marketing
CIM Level 4 Certificate in Professional Marketing Customer Experience (2102) March 2015 Assignment The assignment comprises THREE compulsory tasks Task 1 is worth 25 marks Task 2 is worth 40 marks Task
More informationNottingham Trent University Course Specification Multidisciplinary Master s
Nottingham Trent University Course Specification Multidisciplinary Master s Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: All Schools / All Campuses 3.
More informationCleveland College of Art & Design BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 1
Cleveland College of Art & Design BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 1 BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 Your Programme Handbook provides you with a range
More informationProgramme Specification May 2012
Faculty of Business Computing and Law Programme Specification May 2012 MSc Accounting and Finance Valid from September 2012 JACS code N400/N300 Programme code Valid for delivery at University of Derby
More informationMSc in International Marketing Course Handbook 2015/16
MSc in International Marketing Course Handbook 2015/16 2015 Entry Table of Contents Introduction... 2 Course Outline... 2 Modules and Convenors... 3 Syllabus... 3 Full-time Syllabus... 3 Part-time Syllabus
More informationGraduate Profile. BA (Hons/Ord) Learning Disability Nursing
Graduate Profile BA (Hons/Ord) Learning Disability Nursing The following information, in conjunction with the graduate's individual practice portfolio and C.V., constitutes the graduate profile for the
More informationMSc in Global Supply Chain and Logistics Management
School of Business, Management and Economics Department of Business and Management MSc in Global Supply Chain and Logistics Management Course Handbook 2013/14 2013 Entry Table of Contents School of Business,
More informationCity University of Hong Kong. Information on a Course offered by Department of Media and Communication with effect from Semester A 2010/2011
Form 2B City University of Hong Kong Information on a Course offered by epartment of Media and Communication with effect from Semester A 2010/2011 Part I Course Title: Course Code: Course uration: Stakeholders
More informationRELATIONAL APPROACH TO MANAGING SERVICE BRAND RELATIONSHIPS
RELMA2006finalpet Tuominen Pekka Professor, Docent, PhD RELATIONAL APPROACH TO MANAGING SERVICE BRAND RELATIONSHIPS 14 th International Colloquium in Relationship Marketing Arenas of Relationship Marketing
More informationBMA684 Electronic Marketing
BMA684 Electronic Marketing Semester 1, 2011 Tommy Wong CRICOS Provider Code: 00586B 1 Contact Details Unit Coordinator: Campus: Tommy Wong Hobart Room Number: 310 Email: tommy.wong@utas.edu.au Phone:
More informationProgramme Specification: BA (Hons) Business Management (Level 6 Top-Up)
Programme Specification: BA (Hons) Business Management (Level 6 Top-Up) NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes that a typical student
More informationIAM Level 6 Extended Diploma in Business and Administrative Management
IAM Level 6 Extended Diploma in Business and Administrative Qualification handbook Autumn 2012 edition Published by the IAM IAM 2012 Registered charity number 254807 Published 2012 All rights reserved.
More informationUnit Outline* MKTG8502. Electronic Marketing. Semester 1, 2011 Crawley. Dr Wade Halvorson
Unit Outline* MKTG8502 Electronic Marketing Semester 1, 2011 Crawley Dr Wade Halvorson Business School www.business.uwa.edu.au * This Unit Outline should be read in conjunction with the Business School
More informationProgramme Specification Part-time Executive MBA
Programme Specification Part-time Executive MBA Date of Publication to students September 2010 NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes
More informationROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER
Page 1 of 5 ROLE PROFILE & PERSON SPECIFICATION JOB TITLE SOCIAL MEDIA MANAGER 1. RESPONSIBLE TO: Senior Marketing Manager (tbc) 2. RESPONSIBLE FOR : Deploy all B2C / B2B social media marketing (building
More informationMSc Multimedia Systems and Communications Engineering. Programme Specification
MSc Multimedia Systems and Communications Engineering Programme Specification Introduction This Programme Specification is a concise summary of the main features of the MSc in Multimedia Systems and Communications
More informationSTUDYING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND RELATIONSHIP MARKETING AT IRAN MELLI BANK OF METROPOLITAN TABRIZ: SPRING 2013
Indian J.Sci.Res.3 (1): 400-407, 2014 ISSN: 0976-2876 (Print) ISSN: 2250-0138(Online) STUDYING THE RELATIONSHIP BETWEEN CUSTOMER RELATIONSHIP MANAGEMENT AND RELATIONSHIP MARKETING AT IRAN MELLI BANK OF
More informationLONDON SCHOOL OF COMMERCE. Programme Specifications for the. Cardiff Metropolitan University. MSc in International Hospitality Management
LONDON SCHOOL OF COMMERCE Programme Specifications for the Cardiff Metropolitan University MSc in International Hospitality Management 1 Contents Programme Aims and Objectives 3 Programme Learning Outcomes
More informationThe Government of the Russian Federation
The Government of the Russian Federation The Federal State Autonomous Institution of Higher Education "National Research University - Higher School of Economics" Faculty of management Department of strategic
More informationProgramme Specification
Programme Specification Title: Master of Business Final Award: Master of Business Administration (MBA) With Exit Awards at: Postgraduate Certificate in Management (CMS) Postgraduate Diploma (PG Dip) Master
More informationHow To Complete A Professional Diploma In Digital Marketing
Waterford Chamber Skillnet Training Course Title: Diploma in Digital Marketing Duration: 10 Evenings over 10 weeks Trainer: Digital Marketing Institute For the Trainee: Who should attend: The Professional
More informationProgramme Specification
Programme Specification Title: Finance Final Award: Master of Business Administration (MBA) With Exit Awards at: Master of Business Administration (MBA) Postgraduate Diploma (PG Dip) Postgraduate Certificate
More informationHenley MBA by Flexible Learning For students entering in 2012/3. Relevant QAA subject Benchmarking group(s): Programme length:
Henley MBA by Flexible Learning For students entering in 2012/3 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s): Faculty: Programme length: Date of specification:
More informationFinancial Services Exams - A Guide for Successful Students
BA (Honours) FINANCIAL SERVICES Abbreviated Programme Specification Containing Both Core + Supplementary Information 1 Awarding Institution / body: Lancaster University 2a Teaching institution: Blackburn
More informationAccrediting & Assessment Bureau for Post-Secondary School (AABPS) Level 5 Certificate and Diploma in Business Management Studies
Accrediting & Assessment Bureau for Post-Secondary School (AABPS) Level 5 Certificate and Diploma in Business Management Studies 1 AABPS is an awarding body, offering academic. Qualifications include QCF
More informationMSc Financial Risk and Investment Analysis
School of Business, Management and Economics Department of Business and Management MSc Financial Risk and Investment Analysis Course Handbook 2013/14 2013 Entry Table of Contents School of Business, Management
More informationInformatics For Business Administration
Informatics For Business Administration 3.1 Definition 3.2 Operational and Analytical CRM 3.3 Marketing the source of valuable customer data 3.4 The core processes CRM 3.5 CRM software 3.6 A CRM Implementation
More informationProgramme Specification
Programme Specification Where appropriate outcome statements have be referenced to the appropriate Benchmarking Statement (BS) 1 Awarding Institution Queen Margaret University 2 Teaching Institution Queen
More informationProfessional Diploma in Marketing Syllabus
Professional Diploma in Marketing Syllabus 05/06 www.cim.co.uk/learningzone 1: Marketing Research & Information Aim The Marketing Research and Information subject covers the management of customer information
More informationPROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES. Programme name MSc Project Management, Finance and Risk
PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name MSc Project Management, Finance and Risk Award MSc School School of Mathematics, Computer Science and Engineering Department or
More informationFinancial Accounting Business Management (B2)
Financial Accounting Business Management (B2) My name is Marco Mongiello and I am your tutor for Accounting. My aim is to make your learning experience effective and enjoyable, i.e. I will make every effort
More informationPROJ H4001: Project Management
Short Title: Full Title: Project CONDITIONAL APPROVAL Project Module Code: PROJ H4001 Credits: 5 NFQ Level: 8 Field of Study: Electricity and energy Module Delivered in no programmes Reviewed By: JAMES
More informationUnit Information Form (UIF)
Unit Information Form (UIF) UIF0809 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information
More informationDeveloping your Graduate Attributes: MA in Marketing
Developing your Graduate Attributes: MA in Marketing The MA in Marketing involves studying theory and practice. The programme is distinctive in that it adopts a critical marketing and management studies
More informationInternational Sports Marketing and the Media SI MODULE CODE 66-7256-00S SEM1 Occ A (home) SEM1 Occ B (Singapore) CREDITS 15 LEVEL 7 JACS CODE
MODULE DESCRIPTOR TITLE International Sports Marketing and the Media SI MODULE CODE 66-7256-00S SEM1 Occ A (home) SEM1 Occ B (Singapore) CREDITS 15 LEVEL 7 JACS CODE 870 SUBJECT GROUP Sport DEPARTMET Sport
More informationRelationship Marketing
Unit 11: Relationship Marketing Unit code: QCF Level 3: Credit value: 10 Guided learning hours: 60 Aim and purpose K/502/5431 BTEC National This unit aims to give learners an understanding of what relationship
More informationAustralian School of Business School of Marketing. MARK2084 E-Marketing
Australian School of Business School of Marketing MARK2084 E-Marketing COURSE OUTLINE SEMESTER 2, 2010 TABLE OF CONTENTS 1. STAFF CONTACT DETAILS 1 2. COURSE DETAILS 1 2.1 Teaching Times and Locations
More informationInternet Marketing Course Syllabus
1. Course No. BU406 Internet Marketing Course Syllabus I. Course Information: 2. Course Name: 互 联 网 营 销 /Internet Marketing 3. Course Hours/Credits: 17/1 4. Lecturing Department: Management of Information
More informationMuch case study material adds further weight to an experience-packed text, showing major benefits that can be gained by effective CRM.
Handbook of CRM: Achieving Excellence in Customer Management Adrian Payne Elsevier 2006 ISBN: 0750664371, 438 pages Theme of the Book This highly usable book: gives the reader a strong understanding of
More informationBA (Hons) Contemporary Textiles (top up) BA (Hons) Contemporary Fashion (top up) BA (Hons) Contemporary Design for Interiors (top up)
BA (Hons) Contemporary Textiles (top up) BA (Hons) Contemporary Fashion (top up) BA (Hons) Contemporary Design for Interiors (top up) Abbreviated Programme Specification Containing Both Core + Supplementary
More informationThe Critical Role of Marketing
The Critical Role of Marketing Author: Fergus McDermott MMII MBA. Examiner Management and Strategy, Professional 1. Marketing plays a critical role in the business world today and is central to the success
More informationCardiff Metropolitan University Cardiff School of Management. Department of Business and Management. MSc Human Resource Management
Cardiff Metropolitan University Cardiff School of Management Department of Business and Management [full-time Programme] Academic Year 2015/2016 Induction and Joining Pack 1 Contents Welcome from the Dean
More informationTHE UNIVERSITY OF MANCHESTER Postgraduate Programme Specification
Note: To add a new row to any table sit in the last column of the last row and press the Tab key. 1. GENERAL INFORMATION Award Programme Title Duration Mode of study MSc Information Systems Engineering
More informationNottingham Trent University Course Specification
Nottingham Trent University Course Specification Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: School of Architecture, Design and the Built Environment
More informationHealth Management Consultancy
MODULE SPECIFICATION KEY FACTS Module name Health Management Consultancy Module code HMM024 School School of Health Sciences Department or equivalent Division of Health Services Research and Management
More informationThe Lee Kong Chian School of Business Academic Year 2011 /12 Term 2
The Lee Kong Chian School of Business Academic Year 2011 /12 Term 2 MKTG225 CUSTOMER RELATIONSHIP MANAGEMENT Instructor Name : Dr Raymond Teo Title : Adjunct Faculty of Marketing Email : raymondteo@smu.edu.sg
More informationProgramme Specification including programme description
Programme Specification including programme description Form QA3-2 GENERAL INFORMATION Awarding Institution//Body Teaching Institution Validated/Franchised (if appropriate) Programme accredited by (including
More informationFull-time MSc in Retail Management Course structure and content
Full-time MSc in Retail Management Course structure and content Course modules Term 1 Managing Brands and Consumer Equity Understanding and Managing People and Organisations Integrated Marketing Communications
More informationThe Lee Kong Chian School of Business Academic Year 2014 /15 Term 2
The Lee Kong Chian School of Business Academic Year 2014 /15 Term 2 MKTG225 CUSTOMER RELATIONSHIP MANAGEMENT Instructor Name : Dr Raymond Teo Title : Adjunct Faculty of Marketing Email : raymondteo@smu.edu.sg
More informationProgramme Specification for the. Cardiff Metropolitan University. Master of Science (MSc) in Information Technology
LONDON SCHOOL OF COMMERCE Programme Specification for the Cardiff Metropolitan University Master of Science (MSc) in Information Technology Contents Programme Aims and Objectives 3 Programme Structure
More informationMSc Logistics and Supply Chain Management
MSc Logistics and Supply Chain Management Programme Specification Primary Purpose: Course management, monitoring and quality assurance. Secondary Purpose: Detailed information for students, staff and employers.
More informationSUBJECT (MODULE) DESCRIPTION. Form of implementation Period Language of instruction Lectures, seminars, individual and group work
SUBJECT (MODULE) DESCRIPTION ELECTRONIC MARKETING The name of the academic subject (module) Code Staff Co-ordinator: lect. Marius Grigelionis Other(s): - Faculty of Economics Division Cycle of studies
More informationTHE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 212: BUSINESS ENVIRONMENT AND STRATEGIES COURSE OUTLINE
THE OPEN UNIVERSITY OF TANZANIA FACULTY OF BUSINESS MANAGEMENT OME 212: BUSINESS ENVIRONMENT AND STRATEGIES COURSE OUTLINE 2010 1 INTRODUCTION This course focuses on the external and internal environment
More informationE-Business: Strategy and Management GBAT9117
AGSM @ UNSW Business School Master of Business & Technology Program E-Business: Strategy and Management GBAT9117 Course Overview Semester 1 2015 11/12/14 Important Notice The material contained in this
More informationExecutive Diploma in Digital Marketing
Executive Diploma in Digital Marketing Achieve More We encourage our students to challenge their thinking, to extend their boundaries, to strive for excellence. We create a positive environment where ambition
More informationNottingham Trent University Course Specification
Nottingham Trent University Course Specification 1. 2. 3. 4. 5. Basic Course Information Awarding Institution: School/Campus: Final Award, Course Title and Modes of Study: Normal Duration: UCAS Code: Nottingham
More informationProgramme Specification
Programme Specification Title: Marketing Final Award: Master of Science (MSc) With Exit Awards at: Postgraduate Certificate (PG Cert) Postgraduate Diploma (PG Dip) Master of Science (MSc) To be delivered
More informationPOSTGRADUATE PROGRAMME SPECIFICATION
POSTGRADUATE PROGRAMME SPECIFICATION Programme Title: Awarding Body: Institution: Final Awards: Intermediate Awards: Mode of Study: UCAS Codes: QAA Subject Benchmarks: MSc Computer Science Staffordshire
More informationCOURSE PROFILE. IT482 Spring 3 + 0 + 0 3 6
COURSE PROFILE Course Name Code Semester Term Theory+PS+Lab (hour/week) Local Credits ECTS Customer Relationship Management (CRM) Systems IT482 Spring 3 + 0 + 0 3 6 Prerequisites None Course Language Course
More informationPOSTGRADUATE PROGRAMME SPECIFICATION
POSTGRADUATE PROGRAMME SPECIFICATION Programme Title: Awarding Body: Teaching Institution: Masters of Business Administration International (MBA International) Staffordshire University Staffordshire University
More informationHuman Resource Management
Course Specification Human Resource Management Association of Business Executives (ABE) July 2012 Prepared By Arun Chalise Course Specification 2012 Page 1 Course Specification Human Resource Management
More informationABSTRACT Electronic customer relationship management system (e CRM) is acknowledged
SCIENTIFIC REVIEW Impact of Electronic Customer Relationship Management (e CRM) on Efficiency of Rent a Car Sector in Bosnia and Herzegovina Peštek Almir *, Lalović Anđela, University of Sarajevo, School
More informationSyllabus Subject: Relational, Direct and Interactive Marketing (II) Degree: Titulación Superior en Dirección de Marketing y Gestión Comercial
Syllabus Subject: Relational, Direct and Interactive Marketing (II) Degree: Titulación Superior en Dirección de Marketing y Gestión Comercial Academic year 2012/2013 Teachers: Oscar VEGA Period of classes
More informationProgramme Specification
Programme Specification Where appropriate outcome statements have be referenced to the appropriate Benchmarking Statement (BS) Awarding Institution Teaching Institution Professional body accreditation
More informationProfessional Certificate in Marketing. Reading List 2008/9
Professional Certificate in Marketing Reading List 2008/9 ii iii Marketing Essentials Blythe, J. (2004) Essentials of marketing. 3rd edition. Harlow, Prentice Hall. 34.99 Brassington, F. and Pettitt, S.
More informationManagement and Leadership in Healthcare
MODULE SPECIFICATION KEY FACTS Module name Management and Leadership in Healthcare Module code HMM022 School School of Health Sciences Department or equivalent Health Services Research and Management Division
More informationMINE4610. Mine Asset Management & Services. Course Outline
SCHOOL OF MINING ENGINEERING MINE4610 Mine Asset Management & Services Course Outline SESSION 1, 2014 2 GENERAL COURSE INFORMATION Course Title: Mine Asset Management & Services Semesters Offered: Semester
More informationInternet Technologies Programming: XHTML, CSS, XML, Ajax/jQuery, Javascript, PHP, ASP.Net, MySQL, MS SQL Server.
MODULE SPECIFICATION UNDERGRADUATE PROGRAMMES KEY FACTS Module name Electronic Commerce Module code IN3008 School Mathematics, Computer Science and Engineering Department or equivalent Department of Computing
More informationMSc Leadership and Management
MSc Leadership and Management Programme Specification Primary Purpose: Course management, monitoring and quality assurance. Secondary Purpose: Detailed information for students, staff and employers. Current
More informationRYERSON UNIVERSITY Ted Rogers School of Information Technology Management And G. Raymond Chang School of Continuing Education
1.0 PREREQUISITE RYERSON UNIVERSITY Ted Rogers School of Information Technology Management And G. Raymond Chang School of Continuing Education COURSE OF STUDY 2015-2016 (C)ITM 350 Concepts of e-business
More information