Unit Information Form (UIF)

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Unit Information Form (UIF)"

Transcription

1 Unit Information Form (UIF) UIF0809 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information Forms before completing the details below SECTION 1 - Changes made to Section 1 of the UIF will require Faculty level approval. If substantial changes to Units/Courses are required, consult with Sub Dean (Quality Enhancement) for advice Unit Name Unit Code Public Relations Issues MAR008-6 Level 7 Credit Value 15 Location of Delivery Summary/Overview Luton Campus Public relations is a powerful tool for any organisation, whether in the commercial, voluntary, public or political sectors. The PR industry has seen dramatic growth and functional fragmentation as specialisms have emerged, each with their own specialists. From its beginnings as almost a cottage industry with only a tangential relationship to the main thrust of marketing communications, PR has come of age and the increasing requirement for accountability has inevitably meant that a more planned and research led approach is needed. This unit will enable students to understand the main functions of PR both at a corporate level, as a key tool for reputation management, and as part of an integrated marketing communications programme. To do this it firstly seeks to develop a critical appreciation of the issues relating to public relations and engagement with research into the area. The unit aims to engage the student with traditional public relations theories and contemporary practices, issues and advances. Specifically, the unit seeks to: Aims Develop a conceptual understanding of the various roles for public relations in contemporary marketing communications Develop critical awareness of current issues in public relations Critically evaluate successful strategies of crisis and issues management Develop an appreciation of the fundamental differences between public relations used as a strategic reputation management tool compared to its use as a marketing tool. Develop an appreciation of the issues and advances in evaluation of public relations. Page 1 of 7

2 Develop critical awareness of the problems and benefits of integration with other elements of the marketing communications mix Core Learning Outcomes Learning Outcomes On completion of this unit you should be able to: Assessment Criteria To achieve the learning outcome the following methods of assessment will apply: Appreciate the various roles and techniques employed within public relations programmes Identify and critically evaluate the implications of current issues and debates in public relations Critically evaluate and make recommendations on strategies for crisis and issues management Have in-depth knowledge of evaluation issues and strategies for public relations Develop critical awareness of the problems, benefits, opportunities and risks of integrating public relations within an overall marketing strategy Demonstration of an alternative PR strategy in Assessment 1. Initial assessment in class of the students abilities to identify current issues and debates. Further assessment in the group presentation. A written assignment critically appraising a given crisis management case study, with recommendations on possible alternative strategies that might have been employed. This will be assessed in Assessment 1, of which it is a requisite. This element is not explicitly assessed. However, it is subsequently assessed within the context of the Dissertation. Page 2 of 7

3 SECTION 2 - Any changes made to Section 2 of the UIF will normally require Faculty level approval Period of delivery Pre-requisites/Restrictions Student Activity (10 notional learning hours = 1 credit) Semester 1 Activity Notional Learning Hours Lectures Seminars/tutorials Lab/Field work Workshops Rehearsals Assessment e-learning Self-directed study Group work Other (specify) Total 150 The unit will be taught in two-hour sessions, each comprising approximately one hour of tutor input and one hour of student based activity and discussion. The formal input will give brief introductory input to the subject, but subsequently will focus on three particular aspects of public relations, namely: 1. Issues and Crisis Management 2. Marketing Public Relations (MPR) 3. Employee/Internal Relations In addition, input and class discussion on PR evaluation will take place towards the end of the teaching programme. Approach to Learning In addition, in groups of 3 or 4, students will be expected to identify and research another aspect of public relations, to include; Corporate Communications Public Affairs Lobbying Investor relations These will be allocated to the groups early in the programme and agreed with the tutor. Groups will present their findings to the rest of the class. Different groups will research different topics. The vehicle for this will be the student presentations in Weeks 13 and 14 to the whole class. This utilises Peer Tutoring, which is understood to improve retention to 80%-90%, compared to 10%-20% for a standard lecture format. Communication To help with the development of this you will Skills Development Be required to present and justify research, proposals, plans and campaigns both orally and in writing. Develop ideas, solutions, and recommendations and alternative strategies and present these in writing. Engage intelligently in sustained discussion on a given critical issues as part of the end of module presentation. Present verbally, visually and in writing to demanding internal critics. Information Literacy Page 3 of 7

4 To help with the development of this you will:- Use of the Internet as a research tool; analysis of websites, use of online data/journals e.g. Keynote, EBSCO; use of Powerpoint as a presentational medium. Research and Evaluation To help with the development of this you will:- Undertake primarily secondary investigations of companies, case studies, brands and target audiences/publics and be required to assess and prioritise information as input into academic work and PR plans. Creativity and Critical Thinking To help with the development of this you will:- Both analyse and propose PR solutions to crisis management/reputation management problems. Critical thinking will be developed through acquaintance with and application of marketing communications theory and research. Critical thinking will also be important in group work and in receiving peer and tutor feedback. Be presenting a written critical appraisal of e.g. a crisis management case study, making recommendations and proposing alternative strategies. Present as a group your critical evaluation of a particular PR aspect not covered in the formal input. Assessment Strategy There will be two assessments; 1. An in-course written assignment, to essay format, in which students will be expected to critically evaluate a given crisis management case study and make (post-hoc) recommendations for alternative handling of the crisis (50%) 2. A group presentation in front of the whole class in which students will critically evaluate a given aspect of public relations not covered in formal input (50%) Page 4 of 7

5 Learning Outcomes Submission week Assessment Description of Assessment Weight No Assessed (assignments) or Method* Method % length (exam) 1 RE 50 X 9 2 PR 50 X X X 13/14 *The following codes for assessment methods apply:- AR artefact PC practical CB computer-based PF performance CS case study PL placement DI dissertation or project PO portfolio EX exam PR presentation GR group report RE individual report IT in-unit test OR oral LR literature review OT other SECTION 3 - Once initial approval of the unit has been given, the Unit Co-ordinator may make changes to this section, following appropriate consultation Outline Teaching Schedule Students will be given a basic introduction to public relations as a discipline for corporate tool for reputation management and as a marketing tool (Week 1). The teaching will then focus on three specialist areas of public relations, which will be covered in depth, viz. 1. Issues and crisis management (Weeks 2, 3 & 4) 2. Marketing public relations (Weeks 5, 6 & 7) 3. Employee/Internal Relations (Weeks 8, 9 & 10) The teaching in these specialist areas will be over three weeks and each area will be enhanced by discussion and evaluation of case studies. Midway through the unit, students will identify further aspects and issues of public relations in order to research and critically evaluate them for the student presentations in Weeks 13 & 14 that comprise Assessment 2. Week 11 will cover evaluation of public relations. Week 12 will cover the philosophical and practical aspects of integration of public relations into an overall marketing strategy. Recommended Resources NOTE: Across the public relations curriculum on this MA Public Relations there will be a number of important textbooks that will appear either as essential textbooks or as background material. There will be some overlap across the units and so, with the best interests of the students in mind, the group of textbooks that are regarded as essential to the course as a whole will be highlighted thus in the lists of resources. It may be that the main publisher, Pearson Education, will be able to offer an incentive to students or develop a custom-made volume from a variety of its relevant authors. Essential Tench, R and Yeomans, L (2006) Exploring Public Relations, Pearson Education Limited: ISBN Center, A; Jackson, P; Smith, S and Stansberry F(2008) Public Relations Practices: Managerial Case Studies and Problems (7 th edition) Pearson Education ISBN Page 5 of 7

6 Background L'Etang, J; Pieczka, M (editors) (2006) Public Relations: Critical Debates and Contemporary Practice, Lawrence Erlbaum Associates ISBN Seitel, F (2006) The Practice of Public Relations (10 th edition) Prentice Hall NJ USA; ISBN Wilcox, D (2000) Public Relations Strategies and Tactics Addison Wesley Longman Pickton D, Broderick A (2001) Integrated Marketing Communications Prentice Hall: ISBN De Pelsmacker P, Geuens M, Van den Bergh J (2001) Marketing Communications Prentice Hall: ISBN Journals and Magazines Journal of Public Relations Research International Public Relations Review PR Week, Haymarket Publishing Public Relations Quarterly Marketing, Haymarket Publishing Marketing Week, Centaur Publications Ltd. Investors Chronicle The Times The Financial Times Note: latest editions of all texts will be used SECTION 4 Administrative Information Faculty Field Department/School/Division Unit Co-ordinator Business School Marketing Marketing Neville Hunt Version Number 3 Body approving this version Date of University approval of this version (dd/mm/yyyy) Shared Units Indicate below all courses which include this Unit in their diet MSc Marketing Communications MA Public Relations Form completed by: Name: Neville Hunt Date: January 2009 Page 6 of 7

7 Authorisation on behalf of the Faculty Teaching Quality and Standards Committee (FTQSC) Chair: Date:... Unit Updates Date (dd/mm/yyyy) Nature of Update FTQSC Minute Ref: Page 7 of 7

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1213 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1112 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1112 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1314 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1112 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Discuss the ethical, moral and professional issues relating to computer security, ethical hacking and incident response.

Discuss the ethical, moral and professional issues relating to computer security, ethical hacking and incident response. Unit Information Form (UIF) UIF1011 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1314 The UIF provides essential information to students, staff teams and others on a particular Unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form

Unit Information Form Unit Information Form Unit Information Form (UIF) UIF01011 SECTION 1 - Changes made to Section 1 of the UIF will require Faculty level approval. If substantial changes to Units/Courses are required, consult

More information

Unit Name. Management Accounting. Unit Code. AAF006-2 Level 5. Credit Value 30. Location of Delivery. University Square (Luton) and Bedford

Unit Name. Management Accounting. Unit Code. AAF006-2 Level 5. Credit Value 30. Location of Delivery. University Square (Luton) and Bedford Unit information form (UIF) The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information Forms before

More information

Course Information Form (CIF)

Course Information Form (CIF) Course Information Form (CIF) CIF1112 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

Unit Information Form (UIF) UIF0708

Unit Information Form (UIF) UIF0708 Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Please refer to the University s Guidance notes on completing Course Information Forms before completing the details below

Please refer to the University s Guidance notes on completing Course Information Forms before completing the details below Course Information Form (CIF) CIF1314 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

Course information form (CIF) PMB

Course information form (CIF) PMB Course information form (CIF) PMB CIF13/14 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

Please refer to the University s Guidance notes on completing Course Information Forms before completing the details below

Please refer to the University s Guidance notes on completing Course Information Forms before completing the details below Course information form (CIF) CIF1213 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

Programme Title: MSc in International Business History

Programme Title: MSc in International Business History Programme Title: MSc in International Business History Awarding Institution: The University of Reading Teaching Institution: The University of Reading Faculty of Economics and Social Sciences Programme

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification Intermediate

More information

Programme Specification: MA Education: Leadership, Management and Change

Programme Specification: MA Education: Leadership, Management and Change Programme Specification and Curriculum Map Programme Specification: MA Education: Leadership, Management and Change 1. Awarding institution Middlesex University 2. Teaching institution Middlesex University

More information

Programme Specification and Curriculum Map for MA Global Governance and Public Policy

Programme Specification and Curriculum Map for MA Global Governance and Public Policy Programme Specification and Curriculum Map for MA Global Governance and Public Policy 1. Programme title MA / PGDip / PG Cert Global Governance and Public Policy: International Development 2. Awarding

More information

2015 2016 master s courses fashion promotion, communication & media

2015 2016 master s courses fashion promotion, communication & media 2015 2016 master s courses fashion promotion, communication & media postgraduate programmes master s course fashion promotion, communication & media 02 Brief Overview Brief Descriptive Summary These Master

More information

Plymouth University. Faculty of Business. Plymouth Graduate School of Management. Programme Specification

Plymouth University. Faculty of Business. Plymouth Graduate School of Management. Programme Specification Plymouth University Faculty of Business Plymouth Graduate School of Management Programme Specification MA in Human Resource Management 4328 (1 year FT) 4330 (1 year top-up) 4331 (2 year PT) Final Approved

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification Intermediate

More information

Early Childhood Studies Programme Specification SECTION 1: GENERAL INFORMATION. Interim exit awards and award titles:

Early Childhood Studies Programme Specification SECTION 1: GENERAL INFORMATION. Interim exit awards and award titles: Early Childhood Studies Programme Specification SECTION 1: GENERAL INFORMATION Awarding body: Teaching institution and location: Final award: Programme title: Interim exit awards and award titles: Brookes

More information

POSTGRADUATE PROGRAMME SPECIFICATION

POSTGRADUATE PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMME SPECIFICATION Programme Title: MSc Mechanical (extended) Awarding Body: Staffordshire University Institution: Faculty of Computing and Science, Staffordshire University Final Awards:

More information

PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES

PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name Political and Public Policy Journalism Award MA School School of Arts and Social Sciences Department or equivalent Journalism Programme

More information

Cleveland College of Art & Design BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 1

Cleveland College of Art & Design BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 1 Cleveland College of Art & Design BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 1 BA (Hons) Fashion Enterprise Programme Handbook 2013-2014 Your Programme Handbook provides you with a range

More information

Course Information Form (CIF) CIF1011

Course Information Form (CIF) CIF1011 Course Information Form (CIF) CIF1011 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

MA in Health and Social Care

MA in Health and Social Care Programme Specification and Curriculum Map for MA in Health and Social Care 1. Programme title Health and Social Care 2. Awarding institution Middlesex University 3. Teaching institution Middlesex University

More information

PROGRAMME SPECIFICATION MSc Developmental and Educational Psychology. Teaching Institutions: UCL Institute of Education

PROGRAMME SPECIFICATION MSc Developmental and Educational Psychology. Teaching Institutions: UCL Institute of Education PROGRAMME SPECIFICATION MSc Developmental and Educational Psychology Awarding body: University College London Teaching Institutions: UCL Institute of Education Name of final award: Master of Science (MSc)

More information

NORTHBROOK COLLEGE SUSSEX AND UNIVERSITY OF BRIGHTON PROGRAMME SPECIFICATION HERB /ADC/ASC/FINAL 1 PART 1: PROGRAMME SUMMARY INFORMATION

NORTHBROOK COLLEGE SUSSEX AND UNIVERSITY OF BRIGHTON PROGRAMME SPECIFICATION HERB /ADC/ASC/FINAL 1 PART 1: PROGRAMME SUMMARY INFORMATION NORTHBROOK COLLEGE SUSSEX AND UNIVERSITY OF BRIGHTON PROGRAMME SPECIFICATION HERB /ADC/ASC/FINAL 1 PART 1: PROGRAMME SUMMARY INFORMATION Awarding body University of Brighton Department Art, Design & Media

More information

MSc Innovation Management and Entrepreneurship

MSc Innovation Management and Entrepreneurship MSc Innovation Management and Entrepreneurship Programme Specification Primary Purpose Course management, monitoring and quality assurance. Secondary Purpose Detailed information for students, staff and

More information

MBA PROGRAMME: 2015. Appendix 1 FINANCE AND RESPONSIBLE INVESTMENT SUBJECT CODE: CMBC 191

MBA PROGRAMME: 2015. Appendix 1 FINANCE AND RESPONSIBLE INVESTMENT SUBJECT CODE: CMBC 191 MBA PROGRAMME: 2015 Appendix 1 FINANCE AND RESPONSIBLE INVESTMENT STUDY GUIDE AND COURSE OUTLINE SUBJECT CODE: CMBC 191 1. Lecturing Dates February 7 February 27 March 27 April 17 May 17 May 22 2. Module

More information

Course Specification MSc Accounting 2016-17 (MSACT)

Course Specification MSc Accounting 2016-17 (MSACT) LEEDS BECKETT UNIVERSITY Course Specification MSc Accounting 2016-17 (MSACT) Our courses undergo a process of review periodically, in addition to annual review and enhancement. Course Specifications are

More information

UNIVERSITY OF LINCOLN JOB DESCRIPTION. JOB NUMBER CSS016 GRADE 8 DATE May 2015 CONTEXT

UNIVERSITY OF LINCOLN JOB DESCRIPTION. JOB NUMBER CSS016 GRADE 8 DATE May 2015 CONTEXT UNIVERSITY OF LINCOLN JOB DESCRIPTION JOB TITLE DEPARTMENT LOCATION Senior Lecturer in Accountancy Lincoln Business School Brayford JOB NUMBER CSS016 GRADE 8 DATE May 2015 REPORTS TO Deputy Head of School

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information orm (CI) The CI provides core information to students, staff teams and others on a particular course of study. Section 1 General Course Information Course Title Qualification Intermediate

More information

Part one: Programme Specification

Part one: Programme Specification Part one: Programme Specification Course record information Name and level of final award: MA Marketing Communications Name and level of intermediate awards: Awarding body/institution: Status of awarding

More information

Programme Specification. MSc Accounting. Valid from: September 2014 Faculty of Business

Programme Specification. MSc Accounting. Valid from: September 2014 Faculty of Business Programme Specification MSc Accounting Valid from: September 2014 Faculty of Business 1 SECTION 1: GENERAL INFORMATION Awarding body: Teaching institution and location: Final award: Programme title: Interim

More information

Programme Specification

Programme Specification Programme Specification Title: Marketing Final Award: Master of Science (MSc) With Exit Awards at: Postgraduate Certificate (PG Cert) Postgraduate Diploma (PG Dip) Master of Science (MSc) To be delivered

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification Intermediate

More information

2012/2013 Programme Specification Data. Public Relations

2012/2013 Programme Specification Data. Public Relations 2012/2013 Programme Specification Data Programme Name Public Relations Programme Number Programme Award QAA Subject Benchmark Statements n/a Masters The QAA benchmarking statements for Masters of Business

More information

MASTER S COURSES FASHION PROMOTION, COMMUNICATION & MEDIA

MASTER S COURSES FASHION PROMOTION, COMMUNICATION & MEDIA MASTER S COURSES FASHION PROMOTION, COMMUNICATION & MEDIA postgraduate programmes master s course fashion promotion, communication & media 02 Brief Descriptive Summary Over the past 80 years Istituto Marangoni

More information

Nottingham Trent University Course Specification

Nottingham Trent University Course Specification Nottingham Trent University Course Specification Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: School of Social Sciences, City Campus 3. Final Award, Course

More information

Lecturer/ Senior Lecturer Interior Design. 7 / 8 31,342 45,954 per annum. Francis Close Hall Campus, Cheltenham

Lecturer/ Senior Lecturer Interior Design. 7 / 8 31,342 45,954 per annum. Francis Close Hall Campus, Cheltenham JOB DESCRIPTION Post Title Post No: Salary Grade Department Base Location FTE Special Conditions Lecturer/ Senior Lecturer Interior Design A880 7 / 8 31,342 45,954 per annum School of Art and Design Francis

More information

MSc International Banking and Financial Services For students entering in 2006

MSc International Banking and Financial Services For students entering in 2006 MSc International Banking and Financial Services For students entering in 2006 Awarding Institution Teaching Institution Faculty of Economic and Social Sciences Date of specification: October 2006 Programme

More information

Programme Specifications. MSc in Geographical Information Science

Programme Specifications. MSc in Geographical Information Science Programme Specifications MSc in Geographical Information Science Entry Level: Normally a second class honours degree in any subject. Mature students without this qualification but with relevant industrial

More information

Henley Business School at Univ of Reading. Postgraduate Pre-Experience Board of Studies

Henley Business School at Univ of Reading. Postgraduate Pre-Experience Board of Studies MSc in Accounting and Financial Management For students entering in 2012/3 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s): Faculty: Programme length: Date of specification:

More information

Any special criteria equivalent MA Public Policy 180 210 90-105 N/A 3. Nested award Award Title Credit value ECTS

Any special criteria equivalent MA Public Policy 180 210 90-105 N/A 3. Nested award Award Title Credit value ECTS PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation Public Policy 2. Final award Award Title Credit value ECTS Any special criteria equivalent MA Public Policy

More information

POSTGRADUATE PROGRAMME SPECIFICATION

POSTGRADUATE PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMME SPECIFICATION Programme Title: Awarding Body: Teaching Institution: Final Awards: MSc International Accounting and Financial Management Staffordshire University Staffordshire University

More information

PROGRAMME SPECIFICATION MSc Speech, Language and Communication Needs in Schools: Advanced Practice

PROGRAMME SPECIFICATION MSc Speech, Language and Communication Needs in Schools: Advanced Practice PROGRAMME SPECIFICATION MSc Speech, Language and Communication Needs in Schools: Advanced Practice Awarding body: Institute of Education, University of London / City University London Teaching Institutions:

More information

Programme Specification. Course record information. Admissions requirements. Aims of the course

Programme Specification. Course record information. Admissions requirements. Aims of the course Programme Specification Course record information Name and level of final award: Postgraduate Diploma in Professional Practice in Architecture Awarding body/institution: University of Westminster Status

More information

The module is designed to:

The module is designed to: Integrated Marketing Communications Course Code Short: MKT364 Course Semester: 1 Course Name: Integrated Marketing Communications Course Level: 3 Course Credits: 15 ECTS Credits: 7.5 Contact hours: 48

More information

The CIF provides core information to students, staff teams and others on a particular course of study. International Human Resource Management

The CIF provides core information to students, staff teams and others on a particular course of study. International Human Resource Management Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification Intermediate

More information

Awarding Institution: Institute of Education, University of London. Teaching Institutions: Institute of Education, University of London

Awarding Institution: Institute of Education, University of London. Teaching Institutions: Institute of Education, University of London PROGRAMME SPECIFICATION MSc Psychology of Education Awarding Institution: Institute of Education, University of London Teaching Institutions: Institute of Education, University of London Details of accreditation

More information

PROGRAMME SPECIFICATION

PROGRAMME SPECIFICATION PROGRAMME SPECIFICATION 1 Awarding Institution Newcastle University 2 Teaching Institution Newcastle University 3 Final Award MA (Master of Arts) 4 Programme Title Media and Public Relations 5 UCAS/Programme

More information

Course Information Form (CIF)

Course Information Form (CIF) Course Information Form (CIF) CIF1112 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

HIGHER NATIONAL DIPLOMA MUSIC PRODUCTION. Programme Specification

HIGHER NATIONAL DIPLOMA MUSIC PRODUCTION. Programme Specification HIGHER NATIONAL DIPLOMA MUSIC PRODUCTION Programme Specification Awarding Body Teaching Institution Award title(s) Programme title Language of study UCAS Code(s) Professional Body Accreditation Programme

More information

Teaching institution: Institute of Education, University of London

Teaching institution: Institute of Education, University of London PROGRAMME SPECIFICATION MA Geography in Education Awarding body: Institute of Education, University of London Teaching institution: Institute of Education, University of London Name of the final award:

More information

ARDEN UNIVERSITY QUALITY ASSURANCE DOCUMENT QA3 - PROGRAMME SPECIFICATION. Awaiting APM Accreditation

ARDEN UNIVERSITY QUALITY ASSURANCE DOCUMENT QA3 - PROGRAMME SPECIFICATION. Awaiting APM Accreditation ARDEN UNIVERSITY QUALITY ASSURANCE DOCUMENT QA3 - PROGRAMME SPECIFICATION 1. Target Award MSc Project Management 2. Programme Title MSc Project Management 3. Exit Awards PG Diploma in Project Management

More information

BMM640 INTEGRATED MARKETING COMMUNICATIONS. Staff Member Responsible for the Module: Pre-requisites for the Module: Mode of Attendance:

BMM640 INTEGRATED MARKETING COMMUNICATIONS. Staff Member Responsible for the Module: Pre-requisites for the Module: Mode of Attendance: BMM640 INTEGRATED MARKETING COMMUNICATIONS Academic Year 2013/14 Number of Aston Credits: 15 Number of ECTS Credits: 7.5 Staff Member Responsible for the Module: Dr. Dina Rasolofoarison - Marketing Group

More information

Arts, Humanities and Social Science Faculty

Arts, Humanities and Social Science Faculty MFA in Fine Art (full-time) For students entering in 2015/6 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s): Faculty: Programme length: Date of specification: Programme

More information

UNIVERSITY OF BRADFORD Faculty of Social Sciences Division of Economics Programme title: MSc in Financial Economics

UNIVERSITY OF BRADFORD Faculty of Social Sciences Division of Economics Programme title: MSc in Financial Economics UNIVERSITY OF BRADFORD Faculty of Social Sciences Division of Economics Programme title: MSc in Financial Economics Awarding and teaching institution: Final award and interim award(s): Programme title:

More information

QAA Subject Benchmarking Group: Business and Management (2007)

QAA Subject Benchmarking Group: Business and Management (2007) MSc in Facilities Management (for External Students) For students entering in 2012 Awarding Institution: The University of Reading Teaching Institution: The College of Estate Management QAA Subject Benchmarking

More information

The advanced study of organisations, their management and the changing external context in which they operate.

The advanced study of organisations, their management and the changing external context in which they operate. PROGRAMME SPECIFICATION 1 Awarding Institution Newcastle University 2 Teaching Institution Newcastle University 3 Final Award Master of Business Administration 4 Programme Title Master of Business Administration

More information

Henley Business School at Univ of Reading

Henley Business School at Univ of Reading MSc in Marketing and International Management For students entering in 2012/3 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s): Faculty: Programme length: Date of

More information

PROGRAMME SPECIFICATION

PROGRAMME SPECIFICATION PROGRAMME SPECIFICATION Course Record Information Name and level of final award Intermediate awards Awarding body Status of awarding body / institution Location of Delivery Mode of Study Language of delivery

More information

Henley Business School at Univ of Reading. Chartered Institute of Management Accounting (CIMA) Certificate Level (C01 to C05)

Henley Business School at Univ of Reading. Chartered Institute of Management Accounting (CIMA) Certificate Level (C01 to C05) MSc Accounting and International Management (full-time) For students entering in 2015/6 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s): Faculty: Programme length:

More information

Programme Specification

Programme Specification Programme Specification Where appropriate outcome statements have be referenced to the appropriate Benchmarking Statement (BS) 1 Awarding Institution Queen Margaret University 2 Teaching Institution Queen

More information

Relevant QAA subject Benchmarking group(s): Master's degrees in business and management, 2007 Henley Business School at Univ of Reading

Relevant QAA subject Benchmarking group(s): Master's degrees in business and management, 2007 Henley Business School at Univ of Reading MSc in Entrepreneurship and Management (full-time) For students entering in 2014/5 Awarding Institution: University of Reading Teaching Institution: University of Reading Relevant QAA subject Benchmarking

More information

5 Programme Accredited by: Appling to be accredited by Chartered Institute of Personnel and Development

5 Programme Accredited by: Appling to be accredited by Chartered Institute of Personnel and Development 1 Awarding Institution University of Newcastle upon Tyne 2 Teaching Institution University of Newcastle upon Tyne 3 Final Award MA 4 Programme title International Human Resource Management 5 Programme

More information

2015 2016 three-year courses fashion styling

2015 2016 three-year courses fashion styling 2015 2016 three-year courses fashion styling undergraduate programmes three-year course fashion styling 02 Brief descriptive summary Over the past 78 years this course at Istituto Marangoni has grown and

More information

PROGRAMME SPECIFICATION

PROGRAMME SPECIFICATION PROGRAMME SPECIFICATION 1 Awarding Institution Newcastle University 2 Teaching Institution Newcastle University 3 Final Award Master of Science (MSc) 4 Programme Title Advanced Computer Science 5 Programme

More information

2015 2016 master s courses fashion & luxury brand management

2015 2016 master s courses fashion & luxury brand management 2015 2016 master s courses fashion & luxury brand management postgraduate programmes master s course fashion & luxury brand management 02 Brief Overview Brief Descriptive Summary These Master s courses

More information

BA (Hons) Ballet Education Programme Specification

BA (Hons) Ballet Education Programme Specification BA (Hons) Ballet Education PROGRAMME SPECIFICATION. Awarding Body University of Bath 2. Teaching Institution (if different) 3. Final Award BA (Hons) Ballet Education 4. Programme title/route/pathway BA

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Applied Social Work

More information

PROGRAMME SPECIFICATION

PROGRAMME SPECIFICATION PROGRAMME SPECIFICATION 1 Awarding Institution Newcastle University 2 Teaching Institution Newcastle University 3 Final Award MSc 4 Programme Title Innovation, Creativity and Entrepreneurship 5 Programme

More information

Name and level of intermediate awards: Postgraduate Diploma in Investment and Risk. Status of awarding body/institution:

Name and level of intermediate awards: Postgraduate Diploma in Investment and Risk. Status of awarding body/institution: Part one: Programme Specification Course record information Name and level of final award: MSc The MSc in Investment and Risk Finance (MScIRF) degree is a Level 7 award that is Bologna FQ-- EHEA second

More information

MODULE CO-ORDINATOR HANDBOOK. Collaborative Partners

MODULE CO-ORDINATOR HANDBOOK. Collaborative Partners MODULE CO-ORDINATOR HANDBOOK Collaborative Partners January 2012 GENERAL INFORMATION Who is this handbook for? This handbook is for staff working at collaborative partner organisations, who are responsible

More information

BSc/PGDip Public Health Nursing

BSc/PGDip Public Health Nursing MSc/PGDip Public Health Nursing For students entering in 2006 Awarding Institution Teaching Institution Faculty Programme length Programme Directors: Board of Studies Accreditation: The University of Reading

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification MA

More information

HEYTHROP COLLEGE, UNIVERSITY OF LONDON. 1. Title: MA Philosophy of Religion and Ethics in Education

HEYTHROP COLLEGE, UNIVERSITY OF LONDON. 1. Title: MA Philosophy of Religion and Ethics in Education HEYTHROP COLLEGE, UNIVERSITY OF LONDON Programme Specification 1. Title: MA Philosophy of Religion and Ethics in Education 2, Awarding institution Heythrop College, University of London 3. Teaching institution

More information

UNIVERSITY OF ULSTER COURSE SPECIFICATION COURSE TITLE: Postgraduate Diploma/MSc in Political Lobbying and Public Affairs 1.

UNIVERSITY OF ULSTER COURSE SPECIFICATION COURSE TITLE: Postgraduate Diploma/MSc in Political Lobbying and Public Affairs 1. UNIVERSITY OF ULSTER COURSE SPECIFICATION COURSE TITLE: Postgraduate Diploma/MSc in Political Lobbying and Public Affairs 1. AWARDING University of Ulster INSTITUTION/BODY 2. TEACHING INSTITUTION University

More information

2015 2016 fashion pre-masters programme

2015 2016 fashion pre-masters programme 2015 2016 fashion pre-masters programme fashion pre-masters programme 02 1. Award Programme: Mode of delivery: 2. Entry Route: Progression to: Fashion Pre-Masters Full time Fashion Pre-Masters Master in

More information

Nottingham Trent University Course Specification

Nottingham Trent University Course Specification Basic Course Information Nottingham Trent University Course Specification 1. Awarding Institution: Nottingham Trent University 2. School/Campus: School of Science & Technology 3. Final Award, Course Title

More information

CURRICULUM OF THE MASTER S PROGRAM IN ARCHITECTURE AT THE ACADEMY OF FINE ARTS VIENNA (MArch)

CURRICULUM OF THE MASTER S PROGRAM IN ARCHITECTURE AT THE ACADEMY OF FINE ARTS VIENNA (MArch) Academy of Fine Arts Vienna Institute for Art and Architecture Curriculum Commission for Architecture CURRICULUM OF THE MASTER S PROGRAM IN ARCHITECTURE AT THE ACADEMY OF FINE ARTS VIENNA (MArch) Table

More information

Qualitative Data Analysis

Qualitative Data Analysis Qualitative Data Analysis Module No POLS 305 Level 5 Credits 5 Pre-requisite Social Science Research Methods Student study hours Module leader Email Phone Number Office 60 hrs approx. 20 hrs lecture and

More information

The CIF provides core information to students, staff teams and others on a particular course of study. MSc Logistics and Supply Chain Management

The CIF provides core information to students, staff teams and others on a particular course of study. MSc Logistics and Supply Chain Management Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification MSc

More information

Nottingham Trent University Course Specification

Nottingham Trent University Course Specification Nottingham Trent University Course Specification Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: School of Science & Technology 3. Final Award, Course Title

More information

KEELE MANAGEMENT SCHOOL

KEELE MANAGEMENT SCHOOL KEELE MANAGEMENT SCHOOL PROGRAMME SPECIFICATION POSTGRADUATE TAUGHT PROGRAMME: ACCOUNTING AND FINANCIAL MANAGEMENT This programme specification is the definitive document summarising the structure and

More information

MA Marketing Communications and Branding

MA Marketing Communications and Branding MA Marketing Communications and Branding International Students Can Apply UKPASS Code: P039360 Course Length: 1 Year Full-Time, 2 Years Part-Time Start Dates: September 2015, September 2016 Department:

More information

School of Health Sciences Department or equivalent Health Services Research and Management Division

School of Health Sciences Department or equivalent Health Services Research and Management Division PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name MSc Health Management Award MSc School School of Health Sciences Department or equivalent Health Services Research and Management

More information

2015 2016 master s courses fashion & law

2015 2016 master s courses fashion & law 2015 2016 master s courses fashion & law postgraduate programmes master s course fashion & law 02 Brief Overview Brief Descriptive Summary These Master s courses admit students with prior knowledge in

More information

Strategic Management in Healthcare

Strategic Management in Healthcare MODULE SPECIFICATION KEY FACTS Module name Strategic Management in Healthcare Module code HMM002 School School of Health Sciences Department or equivalent Division of Health Services Research and Management

More information

MA EDUCATION MA Education: Childhood and Youth Studies MA Education: Higher Education MA Education: Leadership and Management MA Education: TESOL

MA EDUCATION MA Education: Childhood and Youth Studies MA Education: Higher Education MA Education: Leadership and Management MA Education: TESOL Programme Specification MA EDUCATION MA Education: Childhood and Youth Studies MA Education: Higher Education MA Education: Leadership and Management MA Education: TESOL PGCert Artist Teacher PGCert Challenging

More information

Nottingham Trent University Course Specification Multidisciplinary Master s

Nottingham Trent University Course Specification Multidisciplinary Master s Nottingham Trent University Course Specification Multidisciplinary Master s Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: All Schools / All Campuses 3.

More information

PROGRAMME SPECIFICATION MA/MSc Psychology of Education and the MA Education (Psychology)

PROGRAMME SPECIFICATION MA/MSc Psychology of Education and the MA Education (Psychology) PROGRAMME SPECIFICATION MA/MSc Psychology of Education and the MA Education (Psychology) Awarding Institution: Institute of Education, University of London Teaching Institution: Institute of Education,

More information

LONDON SCHOOL OF COMMERCE. Programme Specifications for the. Cardiff Metropolitan University. MSc in International Hospitality Management

LONDON SCHOOL OF COMMERCE. Programme Specifications for the. Cardiff Metropolitan University. MSc in International Hospitality Management LONDON SCHOOL OF COMMERCE Programme Specifications for the Cardiff Metropolitan University MSc in International Hospitality Management 1 Contents Programme Aims and Objectives 3 Programme Learning Outcomes

More information

Programme Specification. MA Strategic Management and Leadership. Valid from: September 2015 Faculty of Business

Programme Specification. MA Strategic Management and Leadership. Valid from: September 2015 Faculty of Business Programme Specification MA Strategic Management and Leadership Valid from: September 2015 Faculty of Business SECTION 1: GENERAL INFORMATION Awarding body: Teaching institution and location: Final award:

More information

Awarding Institution: Institute of Education, University of London. Teaching Institutions: Institute of Education, University of London

Awarding Institution: Institute of Education, University of London. Teaching Institutions: Institute of Education, University of London PROGRAMME SPECIFICATION MA Teaching English to Speakers of Other Languages (TESOL) Awarding Institution: Institute of Education, University of London Teaching Institutions: Institute of Education, University

More information

Course/programme leader: Tina Cartwright (from Sept 2014)

Course/programme leader: Tina Cartwright (from Sept 2014) PROGRAMME SPECIFICATION Course record information Name and level of final award: Name and level of intermediate awards: Awarding body/institution: Status of awarding body/institution: Location of delivery:

More information