Unit Information Form (UIF)

Size: px
Start display at page:

Download "Unit Information Form (UIF)"

Transcription

1 Unit Information Form (UIF) UIF1314 The UIF provides essential information to students, staff teams and others on a particular Unit. Please refer to the University s Guidance notes on Unit Information Forms before completing the details below SECTION 1 - Changes made to Section 1 of the UIF will require Faculty level approval. If substantial changes to Units/Courses are required, consult with Sub Dean (Quality Enhancement) for advice Unit Name Unit Code Marketing for Managers MAR601-6 Level 7 Credit Value 15 Location of Delivery Summary/Overview PG Centre, Luton Marketing has become an increasingly vital ingredient for business success. Marketing is a company-wide undertaking. Marketing drives the organisation's vision, mission, and strategy development. Organisations that neglect their marketing activities and operations are doomed to failure. For organisations some of the key questions are: what do my customers want; how do potential and actual customers view my offering; how do I make my product or service different; how much shall I charge for it and where/how do I 'talk about' it and make it available? All of these questions are of course posed in a context of competition and in a political, economic, socio-cultural and technological framework that is constantly evolving. The motto for organisations often is 'change or die'. Therefore, the Marketing for Managers Unit will introduce you to these challenges and the strategies to tackle them. At this stage, you will appreciate that making the right marketing decisions is not always easy. You would require not only the relevant theories and principles, but also creativity and passion in making decisions. Whether you run your own business or play a managing role in an organisation, and whether that organisation is big or small, mastering the 'art' and 'science' of marketing is essential for success. Through the use of a large number of small cases, we aim to help you build your knowledge of business organisations alongside laying the foundation of marketing theory. Aims The aim of this unit is to enable you to:

2 Analyse and critically assess current marketing problems, challenges, and opportunities using conceptual tools and frameworks for effective decision making; Build your knowledge, skills and understanding of the complex nature of the interface between organisation and customer, in what is widely recognised as an increasingly turbulent socio-economic climate; Prepare and evaluate marketing plans that harmonise the organisation's objectives, capabilities and resources with marketplace needs and opportunities; Build your skills in the management of marketing activities and in the development and implementation of marketing programmes; Take a holistic view of marketing, within the context of the wider business, political and social environment. Core Learning Outcomes Learning Outcomes On completion of this Unit you should be able to: Critically analyse the nature of marketing orientation. Identify and critically evaluate environmental factors that can affect organisational success. Evaluate marketing research. Undertake a marketing audit of an organisation. Design and propose strategic marketing developments. Apply well developed knowledge to analyse the theoretical underpinnings of the nature of marketing strategy and tactics and the process by which these can be channelled towards marketing effectiveness Assessment Criteria To achieve the learning outcome you must demonstrate the ability to: Identify and critically analyse the degree of market orientation of given organisations in cases provided. Be able to chart the evolution of business orientations over time and the orientation of today s leading edge businesses. For each case study used in the unit identify, categorise and analyse the environmental factors at play and consider their impact on the organisations Identify quantitative and qualitative information gaps in case study material and the relevant sources needed to fill such lacunae. In case study exercises, and in the final marketing plan report, identify and critically assess in a comprehensive fashion the current strengths and weaknesses of the organisation relative to its external environment In case study exercises, and in the final marketing plan report, identify, formulate and justify the constituent elements of a marketing plan to take the organisation forward In the seminar discussion questions and in the marketing plan report, consistently apply in-depth knowledge and reference relevant marketing management theory.

3 SECTION 2 - Any changes made to Section 2 of the UIF will normally require Faculty level approval Period of delivery Pre-requisites/Restrictions Student Activity 15 credit hours) (10 notional learning hours = 1 credit) In this Unit you will be expected to spend time engaging in the following One Term Activity Notional Learning Hours Lectures/Seminars 24 Assessment 26 e-learning 20 Self-directed study 65 Individual Report 15 Other (specify) Total 150 Approach to Learning In keeping with the intellectual demands of a post-graduate course this unit will require you to read thoroughly and extensively; think critically; apply concepts; contribute to proceedings fully, both orally and in writing. There will be short formal input by way of lecture, but essentially the seminar leader's role will be to check your understanding of key concepts from prior reading and to give structured feedback on oral and written work that is produced. Each session will have roughly the following format: Summary and clarification of the main points of a given topic (based on prior reading); Presentation and critique of 2-3 student seminar papers; and discussion of a Mini Case Study. Local case studies and examples of practice will be used where appropriate. Before each session you must have: read the relevant textbook chapters; prepared in writing (word-processed) the answer to a discussion question - this will have necessitated identifying, absorbing and synthesising a range of writing relevant to the task; prepared a case, a seminar paper or other specified material for discussion. You must bring two copies of the prepared discussion question to the contact session; one is collected at the start of the session by the seminar leader. This learning process is supported by BREO for, among other things, various communication, providing lecture/seminar materials, assignment feedback, administrative issues etc Skills Development Communication To help with the development of this you will monitor progress and adapt your strategy, as necessary to achieve the quality of outcomes in work involving: A series of oral and written presentations of seminar papers about complex subjects A time constrained written test solving complex problems.

4 Assessment Strategy A group presentation (oral & written) about a complex subject Information Literacy To help with the development of this you will: Develop a strategy for using application of IT skills over an extended period of time. Research and Evaluation To help with the development of this you will: Monitor progress and adapt your strategy, as necessary, to achieve the quality of outcomes required in work involving the use of data collection, analyses, synthesis, and reporting for complex purposes Creativity and Critical Thinking To help with the development of this you will: Demonstrate balanced analysis and argument, linking theory to practice Evaluate alternative solutions in solving problems, and Demonstrate elements of originality in solving problems There are two assessments: The first assessment involves the submission of written seminar papers, of which the best paper as determined by you after feedback - will be graded. You choose which paper to have graded, and may modify and expand on it. The seminar papers follow the chapters/themes covered in the unit and require research, synthesis and critical thinking. The second assessment will be an individual marketing plan report scheduled in the final sessions of the unit. The tutor will provide a substantial case study to be used as the basis for the plan. The above assessments address the Level 7 cognitive descriptors and generic skills. More specifically, the following criteria will be used: answering the question fully; evidence of the application of marketing theory; evidence of wider reading through citations and references; use of real-world examples; critical thinking; creative solutions; and clarity of expression. No Learning Outcomes Submission week Assessment Description of Assessment Weight Assessed (assignments) or Method* Method % length (exam) 1 RE Individual Report 50 X X X Week 7 2 RE Individual Report (Marketing Plan Report based on a case study) 50 X X X X X X Week 14 *The following codes for assessment methods apply:-

5 AR Artefact PC practical CB computer-based PF performance CS case study PL placement DI dissertation or project PO portfolio EX Exam PR presentation GR group report RE individual report IT in-unit test OR oral LR literature review OT other SECTION 3 - Once initial approval of the unit has been given, the Unit Co-ordinator may make changes to this section, following appropriate consultation Outline Teaching Schedule Marketing and Marketing Orientation Consumer Behaviour Conducting Marketing Research Market Segmentation and Positioning Communicating Customer Value: Integrated Marketing Communications (IMC) New Product Development and the Product life Cycle Concept (PLC) Brand Management Developing Marketing Strategies and Plans Building Direct Customer Relationships: Social Media Marketing Sustainable Marketing: Marketing Ethics and Corporate Social Responsibility Recommended Resources Essential Kotler, P. and Keller, K.L., (2012), Marketing Management, 14 th. Ed., New Jersey: Pearson Prentice Hall. Background Baines, Fill and Page, (2012), Marketing, 2 nd Ed, Oxford OUP. Brassington, F. & Pettitt, S. (2006), Principles of Marketing, 4 th. ed. Harlow: Financial Times Prentice Hall Chaffey, D., Ellis Chadwick, F., Mayer, R., Johnston., K., (2009) Internet Marketing Management, 4 th ed, FT Prentice Hall. Cravens, Lamb and Crittenden, (2002), Strategic Marketing Management Cases, 7 th edition, McGraw-Hill International edition. Dibb, Simkin, Pride and Ferrell, (2012), Marketing Concepts and Strategies, 6 th Edition, Cengage Learning,UK. Hakansson, H. and Waluszewski, A., (2005), Developing a new understanding of markets: reinterpreting the 4Ps, Journal of Business & Industrial Marketing, 20(3) pp Hu, M.Y. and Griffith, D.A., (1997), Conceptualising the global marketplace: marketing strategy implications, Marketing Intelligence & Planning, 15(3) pp Johansson J.K., Ronkainen I.A. (2004), The brand challenge, Marketing Management, 13(2) pp Richard, L & Jackson, K., (2000),The Financial Times Marketing Casebook, Harlow: Financial Times Prentice

6 Hall Siraliova, J. and Angelis, J.J., (2006), Marketing strategy in the Baltics: standardise or adapt?, Baltic Journal of Management, 1(2) pp Wilkinson, T.J., McAlister, A. and Widmier, S., (2007), Reaching the international consumer: An assessment of the international direct marketing environment, Direct Marketing: An International Journal, 1(1) pp Journals and Periodicals Brand Management Direct Marketing: An International Journal European Journal of Marketing Harvard Business Review Journal of Business & Industrial Marketing Journal of Business Ethics Journal of Business Strategy Journal of Consumer Behaviour: An International Research Review Journal of Marketing Journal of Marketing Management Journal of Product & Brand Management Journal of Strategic Marketing Marketing Intelligence & Planning Marketing Management Fortune Magazine Industry Week Marketing Marketing Week The Economist The Economist Intelligence Unit The Financial Times The Marketer Time Magazine SECTION 4 Administrative Information Faculty Portfolio Department/School/Division Unit Co-ordinator University of Bedfordshire Business School Full Time MBA & Full Time PG Human Resource Management Department of Marketing, Tourism and Hospitality Dr Rosemary Burnley Version Number Body approving this version Date of University approval of this version (dd/mm/yyyy) Shared Units Indicate below all courses which include this Unit in their diet MBA, MBA (Hospital and Health Services Management), MBA (Information Technology Management), MBA (Finance), MBA (Marketing), (MBA Brand Management), MBA (Human Resource Management), MBA

7 (Engineering Management) Form completed by: Name: Dr Rosemary Burnley Date: May 2013 Authorisation on behalf of the Faculty Teaching Quality and Standards Committee (FTQSC) Chair: Date:... Unit Updates Date (dd/mm/yyyy) Nature of Update FTQSC Minute Ref:

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1314 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF0809 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1112 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Name. Management Accounting. Unit Code. AAF006-2 Level 5. Credit Value 30. Location of Delivery. University Square (Luton) and Bedford

Unit Name. Management Accounting. Unit Code. AAF006-2 Level 5. Credit Value 30. Location of Delivery. University Square (Luton) and Bedford Unit information form (UIF) The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information Forms before

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1112 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1213 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form

Unit Information Form Unit Information Form Unit Information Form (UIF) UIF01011 SECTION 1 - Changes made to Section 1 of the UIF will require Faculty level approval. If substantial changes to Units/Courses are required, consult

More information

Discuss the ethical, moral and professional issues relating to computer security, ethical hacking and incident response.

Discuss the ethical, moral and professional issues relating to computer security, ethical hacking and incident response. Unit Information Form (UIF) UIF1011 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1112 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Course Information Form (CIF)

Course Information Form (CIF) Course Information Form (CIF) CIF1112 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

Please refer to the University s Guidance notes on completing Course Information Forms before completing the details below

Please refer to the University s Guidance notes on completing Course Information Forms before completing the details below Course Information Form (CIF) CIF1314 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

The CIF provides core information to students, staff teams and others on a particular course of study. International Human Resource Management

The CIF provides core information to students, staff teams and others on a particular course of study. International Human Resource Management Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification Intermediate

More information

2012/2013 Programme Specification Data. Public Relations

2012/2013 Programme Specification Data. Public Relations 2012/2013 Programme Specification Data Programme Name Public Relations Programme Number Programme Award QAA Subject Benchmark Statements n/a Masters The QAA benchmarking statements for Masters of Business

More information

2015 2016 fashion pre-masters programme

2015 2016 fashion pre-masters programme 2015 2016 fashion pre-masters programme fashion pre-masters programme 02 1. Award Programme: Mode of delivery: 2. Entry Route: Progression to: Fashion Pre-Masters Full time Fashion Pre-Masters Master in

More information

Course information form (CIF) PMB

Course information form (CIF) PMB Course information form (CIF) PMB CIF13/14 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

MARKETING MANAGEMENT & STRATEGY

MARKETING MANAGEMENT & STRATEGY MARKETING MANAGEMENT & STRATEGY Equivalent QCF level: Level 7 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding about the importance of creating

More information

Masters in Public Administration

Masters in Public Administration Masters in Public Administration Programme Specification Primary Purpose: Course management, monitoring and quality assurance. Secondary Purpose: Detailed information for students, staff and employers.

More information

Unit Information Form (UIF) UIF0708

Unit Information Form (UIF) UIF0708 Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

Please refer to the University s Guidance notes on completing Course Information Forms before completing the details below

Please refer to the University s Guidance notes on completing Course Information Forms before completing the details below Course information form (CIF) CIF1213 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

Professional Diploma in Marketing Syllabus

Professional Diploma in Marketing Syllabus Professional Diploma in Marketing Syllabus 05/06 www.cim.co.uk/learningzone 1: Marketing Research & Information Aim The Marketing Research and Information subject covers the management of customer information

More information

LONDON SCHOOL OF COMMERCE. Programme Specifications for the. Cardiff Metropolitan University. MSc in International Hospitality Management

LONDON SCHOOL OF COMMERCE. Programme Specifications for the. Cardiff Metropolitan University. MSc in International Hospitality Management LONDON SCHOOL OF COMMERCE Programme Specifications for the Cardiff Metropolitan University MSc in International Hospitality Management 1 Contents Programme Aims and Objectives 3 Programme Learning Outcomes

More information

Programme Specification

Programme Specification Programme Specification Title: Accountancy and Finance Final Award: Bachelor of Arts with Honours (BA (Hons)) With Exit Awards at: Certificate of Higher Education (CertHE) Diploma of Higher Education (DipHE)

More information

BA 655: Marketing Management and Strategy in Life Sciences Summer, 2012 (May 14 July 6)

BA 655: Marketing Management and Strategy in Life Sciences Summer, 2012 (May 14 July 6) BA 655: Marketing Management and Strategy in Life Sciences Summer, 2012 (May 14 July 6) Faculty Information Fred Roedl Clinical Associate Professor of Marketing Director, MBA Business Marketing Academy

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification Intermediate

More information

MRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines

MRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines MRS Diploma in Market & Social Research Practice Full Syllabus & Assessment Guidelines Effective from June 2012 Assessment With members in more than 60 countries, MRS is the world s leading authority on

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information orm (CI) The CI provides core information to students, staff teams and others on a particular course of study. Section 1 General Course Information Course Title Qualification Intermediate

More information

London School of Commerce. Programme Specification for the. Cardiff Metropolitan University. Bachelor of Arts (Hons) in Business Studies

London School of Commerce. Programme Specification for the. Cardiff Metropolitan University. Bachelor of Arts (Hons) in Business Studies London School of Commerce Programme Specification for the Cardiff Metropolitan University Bachelor of Arts (Hons) in Business Studies 1 Contents Page 1. Aims and Objectives 3 2. Programme Learning Outcomes

More information

2015 2016 master s courses fashion promotion, communication & media

2015 2016 master s courses fashion promotion, communication & media 2015 2016 master s courses fashion promotion, communication & media postgraduate programmes master s course fashion promotion, communication & media 02 Brief Overview Brief Descriptive Summary These Master

More information

School of Management MBA in International Management Section 1 2014-2015

School of Management MBA in International Management Section 1 2014-2015 School of Management MBA in International Management Section 1 2014-2015 1 Contents Page MBA INTERNATIONAL MANAGEMENT AT THE SCHOOL OF MANAGEMENT... 1 DIRECTOR OF MBA INTERNATIONAL MANAGEMENT PROGRAMME...

More information

PROGRAMME SPECIFICATION

PROGRAMME SPECIFICATION MANCHESTER METROPOLITAN UNIVERSITY PS/1 PROGRAMME SPECIFICATION Basic Programme Details 1 Programme title MSc Sport and Exercise Science (MScSES) 2 Mode(s) and duration MScSES : Full -time study : 12 months,

More information

Course Information Form (CIF) CIF1011

Course Information Form (CIF) CIF1011 Course Information Form (CIF) CIF1011 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

BA Hons Sports Business, Sponsorship and Advertising. Design, Media & ManagementDesign, Media & Management

BA Hons Sports Business, Sponsorship and Advertising. Design, Media & ManagementDesign, Media & Management PROGRAMME SPECIFICATION This Programme Specification is correct as of the date indicated; however, minor amendments may be made throughout the year and will be incorporated in the annual updating process.

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification MA

More information

PROGRAMME SPECIFICATION

PROGRAMME SPECIFICATION Programme Specification Section 1: Basic Data Awarding institution/body Teaching institution Faculty responsible for programme University of the West of England University of the West of England Faculty

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification Intermediate

More information

PGCert/PGDip/MA Education PGDip/Masters in Teaching and Learning (MTL) Programme Specifications

PGCert/PGDip/MA Education PGDip/Masters in Teaching and Learning (MTL) Programme Specifications PGCert/PGDip/MA Education PGDip/Masters in Teaching and Learning (MTL) Programme Specifications Faculty of Education, Law and Social Sciences School of Education December 2011 Programme Specification PG

More information

FPROGRAMME SPECIFICATION KEY FACTS. Cass Business School. Programme code PSDMBA. Total UK credits 230 Total ECTS 115 PROGRAMME SUMMARY

FPROGRAMME SPECIFICATION KEY FACTS. Cass Business School. Programme code PSDMBA. Total UK credits 230 Total ECTS 115 PROGRAMME SUMMARY FPROGRAMME SPECIFICATION KEY FACTS Programme name Award School Department or equivalent Programme code Type of study Total UK credits 230 Total ECTS 115 PROGRAMME SUMMARY Full-Time MBA MBA Cass Business

More information

Plymouth University. Programme Specification. Faculty of Business. Master of Business Administration 3070. Plymouth Graduate School of Management

Plymouth University. Programme Specification. Faculty of Business. Master of Business Administration 3070. Plymouth Graduate School of Management Plymouth University Faculty of Business Plymouth Graduate School of Management Programme Specification Master of Business Administration 3070 Final Approval Version March 2015 1 1. Master of Business Administration

More information

MSc International Marketing. Programme Handbook May 2013

MSc International Marketing. Programme Handbook May 2013 MSc International Marketing Programme Handbook May 2013 FOREWORD Welcome by the Dean of the Business School BPP has a long, diverse history and today one of Europe s biggest academic and professional educational

More information

PROGRAMME SPECIFICATION MSc Developmental and Educational Psychology. Teaching Institutions: UCL Institute of Education

PROGRAMME SPECIFICATION MSc Developmental and Educational Psychology. Teaching Institutions: UCL Institute of Education PROGRAMME SPECIFICATION MSc Developmental and Educational Psychology Awarding body: University College London Teaching Institutions: UCL Institute of Education Name of final award: Master of Science (MSc)

More information

Course Specification MSc Accounting 2016-17 (MSACT)

Course Specification MSc Accounting 2016-17 (MSACT) LEEDS BECKETT UNIVERSITY Course Specification MSc Accounting 2016-17 (MSACT) Our courses undergo a process of review periodically, in addition to annual review and enhancement. Course Specifications are

More information

2015 2016 master s courses fashion & law

2015 2016 master s courses fashion & law 2015 2016 master s courses fashion & law postgraduate programmes master s course fashion & law 02 Brief Overview Brief Descriptive Summary These Master s courses admit students with prior knowledge in

More information

2012/2013 Programme Specification Data. Financial Management

2012/2013 Programme Specification Data. Financial Management 2012/2013 Programme Specification Data Programme Name Programme Number Programme Award QAA Subject Benchmark Statements Financial Management P10423 MSc/PGDip Business Programme Aims Outcomes: Knowledge

More information

MSc Accounting and Finance (On-line) Programme information

MSc Accounting and Finance (On-line) Programme information MSc Accounting and Finance (On-line) Programme information 1 MSc in Accounting and Finance Contents Learn more about the programme 3 Programme overview Access to university facilities Academic tutor support

More information

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules.

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. Module Specification: Strategic Marketing Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a

More information

Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership

Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership at the London College of Business Programme Title Awarding Body Pearson Edexcel BTEC Level 7 Diploma in Strategic Management

More information

PROGRAMME SPECIFICATION

PROGRAMME SPECIFICATION PROGRAMME SPECIFICATION This Programme Specification is correct as of the date indicated; however, minor amendments may be made throughout the year and will be incorporated in the annual updating process.

More information

VPQ Level 6 Business, Management and Enterprise

VPQ Level 6 Business, Management and Enterprise VPQ Level 6 Business, Management and Enterprise VPQ Level 6 Certificate in Business, Management and Enterprise The VPQ Level 6 Certificate in Business, Management and Enterprise is a 30 credit qualification.

More information

2014 2015 master s courses fashion photography

2014 2015 master s courses fashion photography 2014 2015 master s courses fashion photography postgraduate programmes master s course fashion photography 02 Brief Overview Brief Descriptive Summary These Master s courses admit students with prior knowledge

More information

2015 2016 master s courses fashion & luxury brand management

2015 2016 master s courses fashion & luxury brand management 2015 2016 master s courses fashion & luxury brand management postgraduate programmes master s course fashion & luxury brand management 02 Brief Overview Brief Descriptive Summary These Master s courses

More information

Nottingham Trent University Course Specification

Nottingham Trent University Course Specification Nottingham Trent University Course Specification 1. 2. 3. 4. 5. Basic Course Information Awarding Institution: School/Campus: Final Award, Course Title and Modes of Study: Normal Duration: UCAS Code: Nottingham

More information

The advanced study of organisations, their management and the changing external context in which they operate.

The advanced study of organisations, their management and the changing external context in which they operate. PROGRAMME SPECIFICATION 1 Awarding Institution Newcastle University 2 Teaching Institution Newcastle University 3 Final Award Master of Business Administration 4 Programme Title Master of Business Administration

More information

Programme Specification and Curriculum Map for MA Global Governance and Public Policy

Programme Specification and Curriculum Map for MA Global Governance and Public Policy Programme Specification and Curriculum Map for MA Global Governance and Public Policy 1. Programme title MA / PGDip / PG Cert Global Governance and Public Policy: International Development 2. Awarding

More information

Economics and Business Management. BA Programme Handbook 2015 2016

Economics and Business Management. BA Programme Handbook 2015 2016 Economics and Business Management BA Programme Handbook 2015 2016 Contents The Degree Programme: Aims, Objectives and Outcomes The Degree Programme Structure The Degree Programme Regulations Strategies

More information

Programme Specification

Programme Specification Programme Specification Title: Master of Business Final Award: Master of Business Administration (MBA) With Exit Awards at: Postgraduate Certificate in Management (CMS) Postgraduate Diploma (PG Dip) Master

More information

MSc Financial Risk and Investment Analysis

MSc Financial Risk and Investment Analysis School of Business, Management and Economics Department of Business and Management MSc Financial Risk and Investment Analysis Course Handbook 2013/14 2013 Entry Table of Contents School of Business, Management

More information

Programme Specification for MSc Applied Sports Performance Analysis

Programme Specification for MSc Applied Sports Performance Analysis PROGRAMME SPECIFICATION Postgraduate Courses Programme Specification for MSc Applied 1. Awarding institution/body University of Worcester 2. Teaching institution University of Worcester 3. Programme accredited

More information

Programme Specification

Programme Specification Programme Specification Title: Finance Final Award: Master of Business Administration (MBA) With Exit Awards at: Master of Business Administration (MBA) Postgraduate Diploma (PG Dip) Postgraduate Certificate

More information

Programme Title: MSc in International Business History

Programme Title: MSc in International Business History Programme Title: MSc in International Business History Awarding Institution: The University of Reading Teaching Institution: The University of Reading Faculty of Economics and Social Sciences Programme

More information

For UCAS tariff points please refer to our website (www.bolton.ac.uk).

For UCAS tariff points please refer to our website (www.bolton.ac.uk). Programme Specification BSc (Hons) Games Programming with Foundation Awarding Institution: Teaching Institution: Division and/or Faculty/Institute: Professional accreditation The University of Bolton The

More information

British School of Commerce

British School of Commerce British School of Commerce Programme Specification for the Cardiff Metropolitan University Master of Business Administration (MBA) Major Project Stage 1 Contents Page 1 Programme Aims and Objectives 3

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Qualification Intermediate

More information

MSc Management with Streams Programme Handbook

MSc Management with Streams Programme Handbook Programme Handbook FOREWORD Welcome to the BPP has a long, diverse history and today is one of Europe s biggest academic and professional educational providers. BPP University Limited is also the UK s

More information

BSc Business Information Technology For students entering Part 1 in 2005

BSc Business Information Technology For students entering Part 1 in 2005 BSc Business Information Technology For students entering Part 1 in 2005 UCAS code: N2G5 Awarding Institution: The University of Reading Teaching Institution: The University of Reading Relevant QAA subject

More information

Understanding Floristry Marketing Strategies

Understanding Floristry Marketing Strategies Unit 20: Understanding Floristry Marketing Strategies Unit code: QCF Level 3: Credit value: 10 Guided learning hours: 60 Aim and purpose D/602/0740 BTEC National This unit aims to introduce learners to

More information

Section 1 - General Course Information

Section 1 - General Course Information Course Information Form (CIF) The CIF provides core information to students, staff teams and others on a particular course of study. Section 1 - General Course Information Course Title Applied Social Work

More information

PROGRAMME SPECIFICATION

PROGRAMME SPECIFICATION PROGRAMME SPECIFICATION Bachelor of Arts with Honours (SW) in Marketing Awarding institution Teaching institution UCAS Code JACS Code Programme Duration Language of Programme Liverpool John Moores University

More information

Course Information Form (CIF)

Course Information Form (CIF) Course Information Form (CIF) CIF1112 The CIF provides essential information to students, staff teams and others on a particular course of study and is designed to meet the University s own expectations

More information

Programme Specification and Curriculum Map for MA International and Cross-Cultural Marketing

Programme Specification and Curriculum Map for MA International and Cross-Cultural Marketing Programme Specification and Curriculum Map for MA International and Cross-Cultural Marketing 1. Programme title MA International and Cross-Cultural Marketing 2. Awarding institution Middlesex University

More information

Project Management in Marketing Senior Examiner Assessment Report March 2013

Project Management in Marketing Senior Examiner Assessment Report March 2013 Professional Diploma in Marketing Project Management in Marketing Senior Examiner Assessment Report March 2013 The Chartered Institute of Marketing 2013 Contents This report contains the following information:

More information

Programme Specification

Programme Specification Hertfordshire Business School Title of Programme: Programme Code: MSc Marketing BSMSCMK Programme Specification This programme specification is relevant to students entering: 01 September 2015 Associate

More information

MARKETING COMMUNICATIONS

MARKETING COMMUNICATIONS MARKETING COMMUNICATIONS Equivalent QCF level: Level 5 Credit Value: 30 Learning time (hours): 300 UNIT PURPOSE This unit provides the learner with an understanding of marketing communications in both

More information

Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules.

Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules. Module Specification: Digital Strategy Digital Strategy is a 15-credit elective module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a pass in

More information

De Montfort University. Course Template

De Montfort University. Course Template De Montfort University Course Template 1. Basic information Course Name: Criminology and Criminal Justice Course Code: PA081T Level (UG, PG): Postgraduate Doctorate Academic Period: 2015 Faculty: HLS -

More information

Programme Specification 2015/16

Programme Specification 2015/16 Programme Specification 2015/16 1. Awarding body University of Surrey 2. Teaching institution (if different) N/A 3. Final award MSc 4. Programme title/route/pathway Criminology, Criminal Justice and Social

More information

MASTER S COURSES FASHION & LUXURY BRAND MANAGEMENT

MASTER S COURSES FASHION & LUXURY BRAND MANAGEMENT MASTER S COURSES FASHION & LUXURY BRAND MANAGEMENT postgraduate programmes master s course fashion & luxury brand management 02 Brief Descriptive Summary Over the past 80 years Istituto Marangoni has grown

More information

HENLEY BUSINESS SCHOOL DOCTORAL PROGRAMME SPECIFICATION DOCTOR OF BUSINESS ADMINISTRATION

HENLEY BUSINESS SCHOOL DOCTORAL PROGRAMME SPECIFICATION DOCTOR OF BUSINESS ADMINISTRATION HENLEY BUSINESS SCHOOL DOCTORAL PROGRAMME SPECIFICATION DOCTOR OF BUSINESS ADMINISTRATION 1 1 CONTENTS Page 1. Award Information and Programme Description 3 2. Educational Aims of the Programme 4 Programme

More information

Foundation Degree Contemporary Textiles. Foundation Degree Contemporary Fashion. Foundation Degree Design for Interiors

Foundation Degree Contemporary Textiles. Foundation Degree Contemporary Fashion. Foundation Degree Design for Interiors Foundation Degree Contemporary Textiles Foundation Degree Contemporary Fashion Foundation Degree Design for Interiors Abbreviated Programme Specification Containing Both Core + Supplementary Information

More information

Programme Specification (Postgraduate) Date amendedmarch 2014

Programme Specification (Postgraduate) Date amendedmarch 2014 Programme Specification (Postgraduate) Date amendedmarch 2014 1. Programme Title(s): M.Sc./Postgraduate Diploma/Postgraduate Certificate in Accounting and Finance 2. Awarding body or institution: University

More information

MSc in Physics Research For students entering in 2006

MSc in Physics Research For students entering in 2006 MSc in Physics Research For students entering in 2006 Awarding Institution: The University of Reading Teaching Institution: The University of Reading Faculty of Science Programme length: 12 or 24 months

More information

Relevant QAA subject Benchmarking group(s): Master's degrees in business and management, 2007 Henley Business School at Univ of Reading

Relevant QAA subject Benchmarking group(s): Master's degrees in business and management, 2007 Henley Business School at Univ of Reading MSc in Entrepreneurship and Management (full-time) For students entering in 2014/5 Awarding Institution: University of Reading Teaching Institution: University of Reading Relevant QAA subject Benchmarking

More information

MASTER S COURSES FASHION RETAIL MANAGEMENT

MASTER S COURSES FASHION RETAIL MANAGEMENT MASTER S COURSES FASHION RETAIL MANAGEMENT postgraduate programmes master s course fashion retail management 02 Brief Descriptive Summary Over the past 80 years Istituto Marangoni has grown and developed

More information

Programme Specification: MSc Accountancy and Finance

Programme Specification: MSc Accountancy and Finance Programme Specification: MSc Accountancy and Finance NOTE: This specification provides a concise summary of the main features of the course and the learning outcomes that a typical student might reasonably

More information

MSc Crime Science, Investigation and Intelligence

MSc Crime Science, Investigation and Intelligence MSc Crime Science, Investigation and Intelligence Programme Specification Primary Purpose Course management, monitoring and quality assurance. Secondary Purpose Detailed information for students, staff

More information

Principles of Marketing

Principles of Marketing Long Title: Principles of Module Code: H9FUMRK Credits: 10 NFQ Level: LEVEL 9 Field of Study: and advertising Taxonomy: Blooms Module Delivered in 1 programme(s) Module Coordinator: MICHAEL BANE Module

More information

Design, Media & ManagementDesign, Media & Management. Applied Management & LawApplied Management & Law

Design, Media & ManagementDesign, Media & Management. Applied Management & LawApplied Management & Law PROGRAMME SPECIFICATION This Programme Specification is correct as of the date indicated; however, minor amendments may be made throughout the year and will be incorporated in the annual updating process.

More information

2012/2013 Programme Specification Data

2012/2013 Programme Specification Data 2012/2013 Programme Specification Data Programme Name Business and Financial Economics Programme Number Programme Award QAA Subject Benchmark Statements P12535 MSc The QAA has not published Benchmarks

More information

MA STRATEGIC FASHION MARKETING PROGRAMME SPECIFICATION. University of the Arts London. MA Strategic Fashion Marketing. UCAS Code

MA STRATEGIC FASHION MARKETING PROGRAMME SPECIFICATION. University of the Arts London. MA Strategic Fashion Marketing. UCAS Code MA STRATEGIC FASHION MARKETING PROGRAMME SPECIFICATION Awarding Body Teaching Institution Final Award UCAS Code Relevant QAA Benchmark Statement University of the Arts London London College of Fashion

More information

NORTHBROOK COLLEGE SUSSEX AND UNIVERSITY OF BRIGHTON PROGRAMME SPECIFICATION HERB /ADC/ASC/FINAL 1 PART 1: PROGRAMME SUMMARY INFORMATION

NORTHBROOK COLLEGE SUSSEX AND UNIVERSITY OF BRIGHTON PROGRAMME SPECIFICATION HERB /ADC/ASC/FINAL 1 PART 1: PROGRAMME SUMMARY INFORMATION NORTHBROOK COLLEGE SUSSEX AND UNIVERSITY OF BRIGHTON PROGRAMME SPECIFICATION HERB /ADC/ASC/FINAL 1 PART 1: PROGRAMME SUMMARY INFORMATION Awarding body University of Brighton Department Art, Design & Media

More information

Master of Science in Marketing and Consumption

Master of Science in Marketing and Consumption 1 / 6 Programme Syllabus for Master of Science in Marketing and Consumption 120 higher education credits Second Cycle Established by the Faculty Board of the School of Business, Economics and Law, University

More information

(2) To enable students to understand the link between theoretical understandings of the field and policies and practices in a contemporary world;

(2) To enable students to understand the link between theoretical understandings of the field and policies and practices in a contemporary world; Nottingham Trent University Course Specification Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: School of Social Sciences / City Campus 3. Final Award,

More information

Anthropology Single Honours (BSc)

Anthropology Single Honours (BSc) Programme Specification Anthropology Single (BSc) Valid from: September 202 Faculty of Humanities and Social Sciences Department of Social Sciences SECTION : GENERAL INFORMATION Awarding body: Teaching

More information

Honours Degree (top-up) Business Abbreviated Programme Specification Containing Both Core + Supplementary Information

Honours Degree (top-up) Business Abbreviated Programme Specification Containing Both Core + Supplementary Information Honours Degree (top-up) Business Abbreviated Programme Specification Containing Both Core + Supplementary Information 1 Awarding Institution / body: Lancaster University 2a Teaching institution: University

More information

BA (Hons) Business Administration

BA (Hons) Business Administration BA (Hons) Business Administration (level 6 only) Programme Specification for Bulgaria Primary Purpose: Course management, monitoring and quality assurance. Secondary Purpose: Detailed information for students,

More information

Programme Specification

Programme Specification Programme Specification Title: Marketing Final Award: Master of Science (MSc) With Exit Awards at: Postgraduate Certificate (PG Cert) Postgraduate Diploma (PG Dip) Master of Science (MSc) To be delivered

More information

BA (Hons) American Sports Business Management. Design, Media & ManagementDesign, Media & Management. Applied Management & LawApplied Management & Law

BA (Hons) American Sports Business Management. Design, Media & ManagementDesign, Media & Management. Applied Management & LawApplied Management & Law PROGRAMME SPECIFICATION This Programme Specification is correct as of the date indicated; however, minor amendments may be made throughout the year and will be incorporated in the annual updating process.

More information

Henley MBA by Flexible Learning For students entering in 2012/3. Relevant QAA subject Benchmarking group(s): Programme length:

Henley MBA by Flexible Learning For students entering in 2012/3. Relevant QAA subject Benchmarking group(s): Programme length: Henley MBA by Flexible Learning For students entering in 2012/3 Awarding Institution: Teaching Institution: Relevant QAA subject Benchmarking group(s): Faculty: Programme length: Date of specification:

More information

BTEC. Edexcel Level 4 BTEC Higher Nationals in Business. Issue 2. September 2004. Edexcel Level 4 BTEC Higher Nationals. Guidance and units.

BTEC. Edexcel Level 4 BTEC Higher Nationals in Business. Issue 2. September 2004. Edexcel Level 4 BTEC Higher Nationals. Guidance and units. BTEC Edexcel Level 4 BTEC Higher Nationals in Business Issue 2 September 2004 Guidance and units Edexcel Level 4 BTEC Higher Nationals Business London Qualifications is one of the leading examining and

More information