Law Firm Website On-Page SEO Best Practices Guide

Size: px
Start display at page:

Download "Law Firm Website On-Page SEO Best Practices Guide"

Transcription

1 In Collaboration With Law Firm Website On-Page SEO Best Practices Guide When it comes to on-page content optimization for websites, there are very specific elements you need to review to ensure they re consistent with best practices. These elements help search engines establish the topical focus of your website and individual pages as well as identify the specific level of detail your website offers. This checklist identifies specific website on-page elements to review, as well as their importance and the best practices associated with each element. Outline of Content Elements Reviewed in this Guide Title Tag Meta Description Tag Meta Keywords Tag H1/Header Tags Body Copy Image-Based Tags Video-Based Tags Anchor Text This Best Practices Checklist will explain the best practices for each of the elements above and how to ensure they re optimized on your law firm website. NOTE: Where HTML5 tags are recommended, the search engines have not come out and directly stated they value specific tags. This guide s recommendations are based simply on grouping content in a concise and logical manner.

2 Title Tag Definition: The Title Tag is the title of your web page. It s also the link that shows up in search engine searches. Example: Code View Search Result View SEO Benefits: Search engines read/analyze your title tag to figure out what the page is about. If you don t have a title tag, the search engine will have a more difficult time establishing the focus of your web page. The search engines also want to see that you have a Title tag for your web page that will communicate what the topic of the page is to users who discover your page through their result pages. SEO Best Practices Checklist: Title tags need to be unique (no two should be exactly alike within the entire website) Title tags should be keyword/topic focused (based on topical/keyword research) Title tags should be around 6 to 12 words long (no more than 66 characters) Title tags should have the Company/Website name toward the end of the tag Example: A Title tag for a page that offers Chapter 7 Bankruptcy information Poorly Optimized: <title>website.com Laws Chapter 7</title> It s poorly optimized because it leads with the website name and doesn t contain the complete topical/keyword focus. Well Optimized: <title>chapter 7 Bankruptcy Information and Advice WEBSITE.COM</title> It s well optimized because it leads with the very specific topical/keyword focus of the page and is of optimal length.

3 Meta Description Tag Definition: The Meta Description Tag further describes what your web page is about. It s also what appears in the search engine results page right below the Title tag. Example: Code View Search Result View SEO Benefits: Search engines read the Meta Description tag to find out more about your site. If you don t have a Meta Description tag for your web page, the search engines won t have a description to include in results pages. SEO Best Practices Checklist: Meta Description tags need to be unique (no two should be exactly alike within the entire website) Meta Description tags should be topic/keyword focused (based on topical/keyword research) Meta Description tags should be around 12 to 24 words long (no more than 156 characters w/ spaces) Meta Description tags may contain the Company/Website name; however it should be placed towards the end of the Meta Description tag. Example: A Meta Description Tag for a page that offers Chapter 7 Bankruptcy information Poorly Optimized: <meta name= description content= WEBSITE.com offers a wide assortment of law-related information and details. We offer legal tips, FAQs, attorney resources and much more. We are one of the largest resources on the web for legal help and advice. Find out more. > It s poorly optimized because it s too long and doesn t focus on the specific detail of the page of Chapter 7 Bankruptcy information. Well Optimized: <meta name= description content= If you re looking for Chapter 7 Bankruptcy information, check out WEBSITE.COM. We are one of the largest resources on the web for legal help and advice. > It s well optimized because it contains the topical/keyword focus of the page and is of optimal length.

4 Meta Keywords Tag Definition: The Meta Keywords Tag is a comma-delimited list of keywords that summarize the topics discussed on the web page Example: Code View Search Result View The Meta Keywords are only seen in the code. The search engines do not use them in their result pages. SEO Benefits: NONE. Over time the search engines have devalued the Meta Keywords tag due to spamming, but this doesn t mean they won t make a switch to leveraging the meta keywords tag for other search-related analyses. The goal with meta keywords is to make sure the meta keyword tags on each page do not appear spammy (ie. overused and redundant). SEO Best Practices: Meta Keywords tags need to be fairly unique (no two should be exactly alike within the website) Meta Keywords tags should be keyword focused (based on actual terms/variations of terms used on the web page) Meta Keywords tags should be around 6 to 12 words long (if there are enough valued keywords to add to the tag) Do not repeat keywords more than 4 times within the Meta Keywords tag. If it s not possible to apply such best practices across all Meta Keywords tags on the site, you may remove them from all pages. Example: A Meta Keywords tag for a page that offers Chapter 7 Bankruptcy information Poorly Optimized: <meta name= keywords content= law, law services, law advice, law resources, law help, law information, law info, legal, legal services, legal advice, legal resources, legal help, legal information, legal info, > It s poorly optimized because it contains too many words and repeats the words law and legal too many times. It basically appears spammy. Well Optimized: <meta name= keywords content= chapter 7 bankruptcy information, chapter 7 bankruptcy help, resources, services, website.com > It s well optimized because it contains an optimal number of words and does not overly repeat words.

5 Header Tags Definition: Header tags are HTML tags used to stylize specific text. Header tags include <H1><H2><H3><H4><H5><H6>. Example: Code View <h1 id="" style="visibility: visible;" class="title"><span>types</span> of Bankruptcies</h1> On-page View SEO Benefits: Search engines look for Header tags to identify the structure and level of detail of your content. The search engines are looking for related keywords to be used in the header tags that show you are providing very specific details on a larger topic. SEO Best Practices: You should only have one H1 tag per web page Heading tags shouldn t be more than 10 words long (preferably 3 to 7 words) Use primary topical/keyword(s) in H1 Header tag Use secondary/tertiary keywords in additional Header tags If your site is in HTML5, use the following tags: o <hgroup></hgroup>: wrap header tags in sequence with these tags to better show the relationship between headers. Example <hgroup> <h1>personal Injury Services Explained</h1> <h2>what We Do at Bill Smith and Associates</h2> </hgroup>

6 Example: Header tags for a page that offers Chapter 7 Bankruptcy information Poorly Optimized: <H1>Information, services, resources, help, advice and tips on Chapter 7</H1> <H2>Hello World</H2> It s poorly optimized because the H1Tag contains too many words and isn t as topical/keyword focused; the H2 Tag doesn t appear to support the larger topic. Well Optimized: <H1>Chapter 7 Bankruptcy Information and Resources</H1> <H2>Frequently Ask Questions</H2> It s well optimized because the H1Tag contains topic/keyword focused keywords and is of optimal length; the H2 Tag appears to provide more detailed content on Chapter 7 Bankruptcy.

7 Body Copy Definition: Body copy is the text on the page. Anything included within the Body Tags on your web page will be seen as topically focused to the search engines. This may include navigation, ads, etc. Example: Code View On-page View SEO Benefits: Search engines need to be told what your web page is about. The Title tag and Meta tags give search engines an idea of what the page is about, but the body copy needs to drive home the point. By optimizing your content for top and secondary topical keywords, you re helping the search engine index your web page properly. SEO Best Practices: Body Copy should be unique on each and every page within your website AND across the Internet Body Copy should be about 500 words (preferably no less than 200 words) Body Copy should be interesting to the reader AND ALSO include the necessary keywords If your site is in HTML5, use the following tags: o <article></article> : wrap the text of your article with these tags to identify the specific content associated with the article. It helps reduce bleed over from other content that s not directly related to the article (like advertisements, navigation, etc.)

8 Example <article> Mary had a little lamb, whose fleece was white as snow. And everywhere that Mary went, the lamb was sure to go. </article> o <section></section> : wrap the text of specific content sections on one page with these tags when the content is not in an article format (e.g. home page or category pages). It helps identify separate thoughts/categories/topics within one page and the content associated with it. Example <section> We offer bankruptcy services Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. </section> <section> We offer personal injury services Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. </section> How to Analyze On-page Content The best way to analyze on-page content is to complete the following steps: Take the first three sentences of the on-page content and do a quoted search for it in Google o If other sites come up having the entire three sentences on their site, then the content is not 100% unique and should be rewritten. Next, read the primary content and ask yourself the following questions about the content: o Is it informative? If no, it needs to be improved so it provides value to the reader. o Is it well written? If no, it needs to be rewritten.

9 o Did you stumble over multiple keyword mentions? If yes, those keyword mentions need to be reduced o Did you notice specific keywords that clearly inform and define details about the larger topic? If no, find opportunities in the content to naturally include relevant keywords Read through all navigational/linked content Ask yourself the following questions about the content: o Does the content used within the navigation read naturally? If no, then adjust the navigation so it reads naturally o Do the content/keywords used with the navigation seem redundant across other navigational elements? If yes, then reduce the redundancy in content so that the navigation is simple yet topically focused Example: Analyzing content on a page that offers Child Custody information Is this content unique, informative, well-written and read naturally? Example: Is the content used within the navigation redundant? This page is well optimized because it reads naturally and is unique. This page has well optimized navigation because it doesn t use the term attorney repeatedly in the practice area links.

10 Web Images Definition: Web images are pictures utilized within a web page. Some images may be utilized on specific pages while others may be utilized site wide. Example: Code View On-page View SEO Benefits: Search engines look at ALL elements on the page, including images. Unfortunately, search engines can t see specific details in an image. But they can see the elements of an image including: Alt text Image filename Image title Text surrounding the image By optimizing these elements you ll be able to provide details to the search engines they can analyze. SEO Best Practices: Filename should use topic-specific terms that relate directly to the subject matter of the image o Do not stuff keywords in the filename. Create a natural and descriptive filename for the image. o Filenames should be all lower case. o Filenames should NOT contain spaces

11 o o Filenames shouldn t be more than 10 words Filenames can include dashes or be condensed together. Keep the number of dashes used in the entire filename under 10. Acceptable Examples: jpg Alt text should use topic-specific terms that relate directly to the subject matter of the image o The text should be similar to the filename but more specific o Do not stuff keywords in the alt text. Create a natural and descriptive alt text for the image. o Alt text shouldn t be more than 7 words Image title should use topic-specific terms that relate directly to the subject matter of the image o The text should be similar to the alt text but not identical. o Do not stuff keywords in the image title. Create a natural and descriptive image title for the image. o Image title shouldn t be more than 5 words Surround the image with content that supports the subject matter of the image o Typically a short caption is used to clarify the image when it s used within articletype content o In cases where an image is being used for advertising/header/banner, do not add additional content around the image. o If your site is in HTML5 and you have image captions, use the following tags: <figure></figure> : wrap each image and related content in these tags to connect all related elements more effectively <figcaption> </figcaption> : if your image has a caption, wrap the caption within these tags to better identify the content as a caption. Also, be sure to have these tags within the <figure></figure> to better connect the caption with a specific image Example: <figure> <img src="http://www.website.com/images/billsmithpersonalinjuryattorney1345.jpg " alt="bill Smith Personal Injury Attorney" width="304" height="228" /> <figcaption>bill Smith is a Personal Injury Attorney servicing the San Diego, CA area.</figcaption> </figure>

12 Example: Creating image filename and alt text for a Chapter 7 Bankruptcy-related image Poorly Optimized: Filename: image1_blue.jpg Alt text: WEBSITE.com small image Caption: Image of Bill Smith Well Optimized: Filename: image1-billsmith-chapter7-banruptcy attorney.jpg Alt text: Bill Smith Chapter 7 Bankruptcy Attorney Caption: Bill Smith is a Chapter 7 Bankruptcy attorney that specializes in bankruptcy cases in the San Diego area.

13 Web Videos Definition: Web videos are videos utilized within a web page. Videos are typically embedded within a web page and used as the main piece of content on the page or as a supplement to page content. Example: Code View On-page View SEO Benefits: Search engines look at ALL elements on the page, including videos. Unfortunately, search engines can t see specific details in a video. But they can see the elements of a video including: Title Tag Meta Data H1 Tag

14 Text surrounding the video By optimizing these elements you ll be able to provide details to the search engines they can analyze. SEO Best Practices: Each video should be on its own page with a unique Title Tag/Meta Data/On-page content supporting the topical focus of the video o It s OK to have a video player that allows users to browse through various videos without leaving the page, but there should also be a directory where each video is on its own optimized page If the video is NOT the main piece of content, there should be a caption explaining what the video is about. o If space does not allow for a video caption, at least provide a header/on-page title for the video in proximity to the video. Example: Elements surrounding an embedded How to File Chapter 7 Bankruptcy video Poorly Optimized: Title Tag: WEBSITE.com Law Chapter 7 Meta Description: We offer legal tips, FAQs, attorney resources and much more on Chapter 7 Bankruptcy. We are one of the largest resources on the web for legal help and advice. Find out more. Caption: Chapter 7 Bankruptcy Video Well Optimized: Title Tag: How to File Chapter 7 Bankruptcy Video WEBSITE.com Meta Description: Watch this video on how to file Chapter 7 Bankruptcy. Get all the information and details at WEBSITE.com. Caption: A video on How to File Chapter 7 Bankruptcy. This informative video will inform you about all the ins and outs of Chapter 7 Bankruptcy and what you need to know to file.

15 Link Anchor Text Definition: Internal Text links are links to additional pages confined within the site itself. Example: Code View On-page View SEO Benefits: Internal Text links are all considered to be highly relevant, in varying degrees, so important keywords and keyword phrases should be targeted in every anchor text link. It helps strengthen keyword relevancy. However, you don t want to overuse anchor text or links within your text. Links should be used to point to other information about the topic being discussed on the page. SEO Best Practices: Internal Text links should contain keywords focused on the page to which they re pointing o Feel free to use click here or read more, however it s better if you can figure out a user-friendly way to use keyword-focused anchor text. Try to only use one link for every 100 words of content on the page Don t repeat the same link over and over using different anchor text Try to link to a page only once within the text o The search engines will only pass value from the first link found on the page, from a code perspective

16 Example: Anchor text pointing to a How to File Chapter 7 Bankruptcy page Poorly Optimized: If you re looking for more information on filing Chapter 7 Bankruptcy, go to Well Optimized: For more information, read our guide on How to File Chapter 7 Bankruptcy.

Concept. Texting Service

Concept. Texting Service Concept User Profiles Business Advertising Texting Service Users Cellphone User Coupons Texting Service Users create account name or Handle on account creation Can search and contact other users by texting

More information

Website Style Guide 2014

Website Style Guide 2014 Website Style Guide 2014 Contents 3 Color / Pallette 29-30 Images / Tablet & Mobile Icons 4 Page Templates / List 31 Images / What Not to Do 5 Typography / Fonts 32 Portal / Image Specifications 6-7 Typography

More information

5/12/2011. Promoting Your Web Site and Search Engine Optimization. Roger Lipera. Interactive Media Center. http://libraryalbany.

5/12/2011. Promoting Your Web Site and Search Engine Optimization. Roger Lipera. Interactive Media Center. http://libraryalbany. Promoting Your Web Site and Search Engine Optimization Define the Goals for Your Web site Questions that Web designers ask http://libraryalbany.edu Define the Goals for Your Web site Define the Goals for

More information

Search Engine Optimization Checklist

Search Engine Optimization Checklist Search Engine Optimization Checklist Complete the following checklist to ensure that your website is optimized for the various internet search engines. 1. Include the strongest keyword in your title tag.

More information

EVENT PLANNING MYTHBUSTER. Building Pre-event Engagement: How to Make an Email Invite

EVENT PLANNING MYTHBUSTER. Building Pre-event Engagement: How to Make an Email Invite EVENT PLANNING MYTHBUSTER Building Pre-event Engagement: How to Make an Email Invite YOUR STEP BY STEP GUIDE In reality, most events begin months before the doors open on the first day. The internet is

More information

Behave! - BDD DPC 2014. Tobias Schlitt (@tobysen) 2014-06-26

Behave! - BDD DPC 2014. Tobias Schlitt (@tobysen) 2014-06-26 Behave! - BDD DPC 2014 Tobias Schlitt (@tobysen) 2014-06-26 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Comments 0 articles

More information

DMA MARKETING BRIEF B2C DIRECT MARKETING PROFESSIONALS EVERY WEEK MEDIA KIT

DMA MARKETING BRIEF B2C DIRECT MARKETING PROFESSIONALS EVERY WEEK MEDIA KIT REACH62,000 MEDIA KIT B2C DIRECT MARKETING PROFESSIONALS EVERY WEEK DMA MARKETING BRIEF A C B MANY WAYS TO DELIVER YOUR MESSAGE TO THIS MARKET F A ADVERTISING OPTIONS LEADERBOARD This premier position

More information

2015 10. GCPP(soon) 09. DSP Platform ATOM (soon) 07. Revenue from Pakistan 03. Revenue from China

2015 10. GCPP(soon) 09. DSP Platform ATOM (soon) 07. Revenue from Pakistan 03. Revenue from China ADOP ADOP studies the improvement of valuable contents and provides proprietary solutions for both of publisher and advertiser 2011 09. Google AdSense Reseller Contract 08. ADOP Founded 2013 11. YouTube

More information

TRUSTWAVE SEG BLENDED THREAT MODULE FAQ

TRUSTWAVE SEG BLENDED THREAT MODULE FAQ .trust TRUSTWAVE SEG BLENDED THREAT MODULE FAQ Table of Contents 1 What is a Blended Threat? 2 2 What is the Blended Threat Module? 2 3 How Does the BTM Work? 2 4 How Do I Enable the BTM? 3 4.1 SEG Cloud...

More information

Desktop Publishing (DTP)

Desktop Publishing (DTP) Desktop Publishing (DTP) ICHS Graphic Communication What is it? Desktop Publishing is what graphic designers would use to produce work which requires organization of text, images and style. Desktop Publishing

More information

CAA NEWS 15,000 VISUAL ART PROFESSIONALS REACH EVERY WEEK MEDIA KIT

CAA NEWS 15,000 VISUAL ART PROFESSIONALS REACH EVERY WEEK MEDIA KIT REACH 15,000 MEDIA KIT VISUAL ART PROFESSIONALS EVERY WEEK CAA NEWS A MANY WAYS TO DELIVER YOUR MESSAGE B TO THIS MARKET C G F ADVERTISING OPTIONS A E LEADERBOARD This premier position provides your company

More information

SEO FOR VIDEO: FIVE WAYS TO MAKE YOUR VIDEOS EASIER TO FIND

SEO FOR VIDEO: FIVE WAYS TO MAKE YOUR VIDEOS EASIER TO FIND SEO FOR VIDEO: FIVE WAYS TO MAKE YOUR VIDEOS EASIER TO FIND The advent of blended search results, known as universal search in Google, has produced listings that now contain various types of media beyond

More information

Black-Red XML Template

Black-Red XML Template Black-Red XML Template by artibaj Flash version: CS5 ActionScript version: 3.0 This template site is an Flash (AS3) fully XML driven website template that allows you to modify the whole content without

More information

Email Creator Coding Guidelines Toolbox

Email Creator Coding Guidelines Toolbox Email Creator Coding Guidelines Toolbox The following information is needed when coding your own template from html to be imported into the Email Creator. You will need basic html and css knowledge for

More information

Behave! - Behavior Driven Development IPC 2013 SE. Tobias Schlitt (@tobysen) June 5th 2013

Behave! - Behavior Driven Development IPC 2013 SE. Tobias Schlitt (@tobysen) June 5th 2013 Behave! - Behavior Driven Development IPC 2013 SE Tobias Schlitt (@tobysen) June 5th 2013 About me Tobias Schlitt (Toby) Degree in computer sience Proessional PHP since 2000 Open source enthusiast Passion

More information

Cincinnati State Admissions UX Design 06.02.14

Cincinnati State Admissions UX Design 06.02.14 Cincinnati State Admissions UX Design 06.0.4 About This Document This documents seeks to establish high level requirements for functionality and UI. It suggests content and ways to accommodate content.

More information

Bill Pay Marketing Program Campaign Guide

Bill Pay Marketing Program Campaign Guide Bill Pay Marketing Program Campaign Guide This guide provides details on each of the creative components in this campaign, including the target audience, timing, placement, and sample images. SEASONAL

More information

Thesis Format Guidelines. Department of Curriculum and Instruction Purdue University

Thesis Format Guidelines. Department of Curriculum and Instruction Purdue University Thesis Format Guidelines Department of Curriculum and Instruction Purdue University 2 Overview All theses must be prepared according to both departmental format requirements and University format requirements,

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

www.xad.com Creative GUIDELINES

www.xad.com Creative GUIDELINES www.xad.com Creative GUIDELINES General Guidelines Required Assets For best results, please provide fully editable assets. FILES Design Files - Layered PSD (Photoshop) / Layered PNG (Fireworks) Fonts -

More information

How to Optimise your Content for SEO Success

How to Optimise your Content for SEO Success How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when

More information

EXECUTIVE SUMMARY INTRODUCTION BACKGROUND

EXECUTIVE SUMMARY INTRODUCTION BACKGROUND EXECUTIVE SUMMARY The purpose of this White Paper is to describe specific Search Engine Optimization (SEO) standards that can be used as general guidelines on any website. While there is no single golden

More information

WHAT IS SEO SNAPSHOT OF SEO: HOW SEO WORKS

WHAT IS SEO SNAPSHOT OF SEO: HOW SEO WORKS WHAT IS SEO SEO IS: NOT about buying keywords NOT calling up Google and telling them where we want to be ranked NOT often a very fast process NOT shady (though there are plenty of bad apples out there!)

More information

Expression Engine Editing

Expression Engine Editing Expression Engine Editing Old Site vs New Site WWW2 Internal work Desktop Oriented Pages Formatting options Edit using sitebuilder Many users have access including student editors WWW External commercial

More information

SEO Workshop Keyword and Competitor Research and On Page Optimisation

SEO Workshop Keyword and Competitor Research and On Page Optimisation SEO Workshop Keyword and Competitor Research and On Page Optimisation Marketing & Public Relations Department University of Newcastle April 2014 SEO Workshop Contents 2 What is SEO? STEP 1: Define Purpose

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

If you have any questions about the recommendations we have made, please feel free to contact us at query@ineedhits.com.

If you have any questions about the recommendations we have made, please feel free to contact us at query@ineedhits.com. The ineedhits.com Search Readiness Report provides you with a detailed assessment of your web page s search engine suitability. This report includes information and recommendations about areas of your

More information

Instead, there should only be one URL for the home page to avoid duplication.

Instead, there should only be one URL for the home page to avoid duplication. SEO AUDIT CHECKLIST Duplication and Canonicalization issues Every piece of content on the site should reside at one unique URL. For example, all of the following URLs would show the home page: www.website.com/

More information

UX report. University of the Arts London

UX report. University of the Arts London UX report University of the Arts London Introduction The purpose and aim of this UX report is to illustrate and explain how Funnelback can improve the user experience and shorten user journeys through

More information

On-Site Search Engine Optimisation Tip Sheet Key Multimedia Ltd

On-Site Search Engine Optimisation Tip Sheet Key Multimedia Ltd On-Site Search Engine Optimisation Tip Sheet Key Multimedia Ltd Search Engine Optimisation is the process of optimising the pages within your website in order to achieve better rankings in the Search Engine

More information

8 Ways Marketing Automation Can Expand Your Search Marketing Practice. 8 Ways Marketing Automation Can Expand Your Search Marketing Practice 1

8 Ways Marketing Automation Can Expand Your Search Marketing Practice. 8 Ways Marketing Automation Can Expand Your Search Marketing Practice 1 8 Ways Marketing Automation Can Expand Your Search Marketing Practice 8 Ways Marketing Automation Can Expand Your Search Marketing Practice 1 If you re already good at search marketing M arketing automation

More information

franchise applications

franchise applications using this style guide business card stationery PowerPoint RFP cover fax coversheet e-mail signature grammar style building signage trucks boxes yellow pages marketing materials web sites 1 business card

More information

Search Engine Optimisation. Maximise Your Business Potential Online July 2010

Search Engine Optimisation. Maximise Your Business Potential Online July 2010 Search Engine Optimisation Maximise Your Business Potential Online July 2010 Agenda Indexing Web Page Optimisation Keyword Research Link Building Blogging Video Local Search Search Engine Market Share

More information

8 Actionable On-site Optimization Techniques to Boost your SEO

8 Actionable On-site Optimization Techniques to Boost your SEO 8 Actionable On-site Optimization Techniques to Boost your SEO End the question of Why am I not Ranking Right Now And Start Making your SEO Work for you 1 8 Actionable On Site Optimization Techniques On

More information

Website Design Checklist

Website Design Checklist Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I

More information

I WORK FOR UX PORTFOLIO GUIDANCE

I WORK FOR UX PORTFOLIO GUIDANCE I WORK FOR UX PORTFOLIO GUIDANCE CONTENTS INTRODUCTION 3 THE DESIGN OF YOUR PORTFOLIO 4 UX DELIVERABLES CLIENTS WANT TO SEE 8 TIPS 14 ABOUT ZEBRA PEOPLE 15 INTRODUCTION Viewing, sending and receiving feedback

More information

First Page Google Results Through Blogging

First Page Google Results Through Blogging First Page Google Results Through Blogging Get First Page Google Ranks by simply Writing and Posting a Blog Article Copyright Randombyte. All Rights Reserved. Writing blog articles that land on Google

More information

Responsive Email Design

Responsive Email Design Responsive Email Design For the Hospitality Industry By Arek Klauza, Linda Tran & Carrie Messmore February 2013 Responsive Email Design There has been a lot of chatter in recent months in regards to Responsive

More information

The Future of Ticketing: Solutions for Museums of All Sizes

The Future of Ticketing: Solutions for Museums of All Sizes The Future of Ticketing: Solutions for Museums of All Sizes May 21, 2014 Lord Cultural Resources Creating Cultural Capital STRATEGIC QUESTIONS Should museums have queues? How could a strategic approach

More information

<Insert Picture Here> Designing the Oracle Store with Oracle Application Express Marc Sewtz Software Development Manager Oracle Application Express Oracle USA Inc. 540 Madison Avenue,

More information

How to Extend your Identity Management Systems to use OAuth

How to Extend your Identity Management Systems to use OAuth How to Extend your Identity Management Systems to use OAuth THE LEADER IN API AND CLOUD GATEWAY TECHNOLOGY How to extend your Identity Management Systems to use OAuth OAuth Overview The basic model of

More information

SEO Basics for Starters

SEO Basics for Starters SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...

More information

www.sastrugimarketing.com 720.524.3609 P.O. Box 632238, Littleton, CO 80163

www.sastrugimarketing.com 720.524.3609 P.O. Box 632238, Littleton, CO 80163 www.sastrugimarketing.com 720.524.3609 P.O. Box 632238, Littleton, CO 80163 Note: This is an actual $149.00 Internet Tune-up Site Analysis; I just changed the name to Example Company (my apologies if there

More information

Small Business SEO Marketing an introduction

Small Business SEO Marketing an introduction Small Business SEO Marketing an introduction Optimax May 2012 www.optimaxads.com 1 CONTENTS Introduction 3 On Page Optimisation 3 How Google views your Web Site 5 How to check your web page code for SEO

More information

Depending on your role, this might mean adding and editing, for example, events, blog entries or news stories.

Depending on your role, this might mean adding and editing, for example, events, blog entries or news stories. website guide guide for adding and editing web content Introduction The MS Society website uses a content management system (CMS) called Drupal. As a contributor to the site, you ll receive training in

More information

A Guide to. Search Engine Optimisation. www.swishdesign.com.au. Created by

A Guide to. Search Engine Optimisation. www.swishdesign.com.au. Created by A Guide to Search Engine Optimisation Created by introduction This guide is designed to assist you with search engine optimization (SEO for short). Search engines are the websites people to go to when

More information

SEO - Search Engine Optimization basics by Jeniffer Thompson

SEO - Search Engine Optimization basics by Jeniffer Thompson SEO - Search Engine Optimization basics by Jeniffer Thompson Search engine technology is always changing the key is to consistently write fresh, relevant content that reaches your audience, that is accessible

More information

Search Engine Optimisation (SEO) Guide

Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) has two very distinct areas; on site SEO and off site SEO. The first relates to all the tasks that you can carry out on your website

More information

Improving video search engine rankings

Improving video search engine rankings 5 THINGS YOU NEED TO KNOW ABOUT VIDEO SEO Improving video search engine rankings PlanetStream Ltd Churchfield House 36 Vicar Street Dudley West Midlands DY2 8RG United Kingdom helpdesk@planetstream.net

More information

WordPress SEO Secrets Revealed

WordPress SEO Secrets Revealed 1 WordPress SEO Secrets Revealed By Matt Bush 2 TABLE OF CONTENTS What Is SEO?... 4 Why You Should Optimize Your WordPress Blog... 4 The Basics of On-Page Optimization... 5 WordPress Plugins You Will Need...

More information

Search Engine Optimization Guide CONTENTS. 1.0 What is SEO?

Search Engine Optimization Guide CONTENTS. 1.0 What is SEO? This guide will go over what Search Engine Optimization (better known as SEO) is and basic updates you can make to your site to help your website rank higher on search engines. CONTENTS Search Engine Optimization

More information

THE ULTIMATE BEGINNER S GUIDE TO ECOMMERCE SEO

THE ULTIMATE BEGINNER S GUIDE TO ECOMMERCE SEO THE ULTIMATE BEGINNER S GUIDE TO ECOMMERCE SEO www.forewardsapp.com facebook.com/forewardsapp twitter.com/forewardsapp Getting Started The First 2 Steps TABLE OF CONTENTS Step 1 - Finding Keywords... 2

More information

SEARCH ENGINE OPTIMIZATION WHAT MATTERS?

SEARCH ENGINE OPTIMIZATION WHAT MATTERS? SEARCH ENGINE OPTIMIZATION WHAT MATTERS? 1 What do we want? We want our target group to visit our website and to be able to efficiently use it. 2 How does our target group find our website? Links on blogs,

More information

SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION SEARCH ENGINE OPTIMIZATION WEBSITE ANALYSIS REPORT FOR miaatravel.com Version 1.0 M AY 2 4, 2 0 1 3 Amendments History R E V I S I O N H I S T O R Y The following table contains the history of all amendments

More information

http://juxseo.zoomshift.com

http://juxseo.zoomshift.com http://juxseo.zoomshift.com Report: siasisasbahu.com Grade: D+ URL http://siasisasbahu.com Checks Passed 24 checks 68% KEYWORD CREATED AT headlines 12 months ago Checks Failed 17 checks 32% Crawlability

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

CENTRAL KITSAP SCHOOL DISTRICT WEB DESIGN GUIDELINES

CENTRAL KITSAP SCHOOL DISTRICT WEB DESIGN GUIDELINES CENTRAL KITSAP SCHOOL DISTRICT WEB DESIGN GUIDELINES Revised January 2016 Contents Web Design Guide... 2 Color Pallette... Error! Bookmark not defined. Fonts... 2 Website Navigation and page guidleines...

More information

SEO TRAINING COURSES GLASGOW & EDINBURGH. Online Marketing Workshops to fit all budgets

SEO TRAINING COURSES GLASGOW & EDINBURGH. Online Marketing Workshops to fit all budgets SEO TRAINING COURSES GLASGOW & EDINBURGH Online Marketing Workshops to fit all budgets SEO TRAINING COURSES GLASGOW & EDINBURGH BASIC INFORMATION SIGNUP CONSUMERS INTERACT WITH SEARCH ENGINES ON-PAGE OPTIMISATION

More information

77 Top SEO Ranking Factors

77 Top SEO Ranking Factors 77 Top SEO Ranking Factors If you ve downloaded this resource, it suggests that you re likely looking to improve your website s search engine rankings and get more new customers for your business. Keep

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

Brand Identity Standards

Brand Identity Standards Brand Identity Standards CONTENTS 1 Our Logo 2 Logo: Clear Space & Minimum Size 3 Logo: Solid 4 Logo: Divisional Lines 5 Background Control 6 Incorrect Use 7 Brand Color Palette 8 Typography 9 Stationery:

More information

2013 Indiana State University. Best Practices: Search Engine Optimization Indiana State University

2013 Indiana State University. Best Practices: Search Engine Optimization Indiana State University Best Practices: Search Engine Optimization Indiana State University Table of Contents Introduction..4 What is SEO How do search engines work The big picture The key to SEO Title Tags 5 What is a title

More information

Adobe Marketing Cloud How Adobe Scene7 Publishing System Supports SEO

Adobe Marketing Cloud How Adobe Scene7 Publishing System Supports SEO Adobe Marketing Cloud How Adobe Scene7 Publishing System Supports SEO Contents Contact and Legal Information...3 Introduction...4 Indexing of images by search engines...4 Maintaining the name of the image...6

More information

SEO Fundamentals: Key Tips & Best Practices for Search Engine Optimization

SEO Fundamentals: Key Tips & Best Practices for Search Engine Optimization SEO Fundamentals 1 SEO Fundamentals: Key Tips & Best Practices for Search Engine Optimization The process of Search Engine Optimization (SEO) has gained popularity in recent years as a means to reach target

More information

Resolving Accessibility Issues in Word 2010/2011

Resolving Accessibility Issues in Word 2010/2011 Resolving Accessibility Issues in Word 2010/2011 Use the Accessibility Checker 1. Click File > Info > Check for Issues 2. If the Accessibility Checker sees any potential issues, you will see a message

More information

Ignite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1

Ignite Visibility Consulting. How to Blog. Prepared by John Lincoln. Copyright 2013 Ignite Visibility Page 1 Ignite Visibility Consulting How to Blog Prepared by John Lincoln Copyright 2013 Ignite Visibility Page 1 Introduction... 3 What is a Blog?... 3 Technical Checklist... 3 Important Promotional Notes...

More information

Search Engine Optimization: What You Really Need to Know

Search Engine Optimization: What You Really Need to Know Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you

More information

SEO Success For Small Business

SEO Success For Small Business SEO Success For Small Business The Search Engine Optimization Guide That Puts Your Website to Work For Your Online Success Chris Young 2011 New Mark Communications Contents 1:SEO is Key to Your Online

More information

How to show up in local searches.

How to show up in local searches. autorevo.com 2014 Guide #09 How to show up in local searches. a Local SEO guide by AutoRevo. Can people really find your website? Does your dealership show up on the first page of search results? There

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

CONTENTS. 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements

CONTENTS. 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements GRAPHIC STANDARDS 1 CONTENTS 2 03 BRAND IDENTITY 04 Logo 06 Wordmark 07 Graphic Element 08 Logo Usage 13 Logo Elements 14 SUPPORTING ELEMENTS 15 Color Specifications 16 Typography 17 Layout & Photography

More information

Software User Guide. WordPress Plugin Version 1.0

Software User Guide. WordPress Plugin Version 1.0 Software User Guide WordPress Plugin Version 1.0 Contents Introduction... 3 Information on downloading the plugin to your web host with your WordPress installation Plugin Steps Overview... 4 Basic list

More information

2016 Michael Torbert, Semper Fi Web Design. All rights reserved in all media.

2016 Michael Torbert, Semper Fi Web Design. All rights reserved in all media. About the Author Michael Torbert established Semper Fi Web Design in 2007 after working as an engineer at several leading IT companies in the Research Triangle Park in North Carolina. As the author of

More information

TECHNIQUES FOR WINNING NEW BUSINESS

TECHNIQUES FOR WINNING NEW BUSINESS TECHNIQUES FOR WINNING NEW BUSINESS 2. ONLINE MARKETING BASIC GUIDE TO THE INTERNET The Internet is the most accessible library of companies, products and services in the world and online advertising is

More information

SEARCH ENGINE OPTIMISATION

SEARCH ENGINE OPTIMISATION S E A R C H E N G I N E O P T I M I S AT I O N - PA G E 2 SEARCH ENGINE OPTIMISATION Search Engine Optimisation (SEO) is absolutely essential for small to medium sized business owners who are serious about

More information

To learn more about Search Engine Optimization and its role in Internet marketing, view our short video series at: www.youtube.

To learn more about Search Engine Optimization and its role in Internet marketing, view our short video series at: www.youtube. Search Engine Optimization February 2013 Search Engine Optimization, or SEO, is the process of tuning your website so that it appears high in search engine results, increasing relevant traffic to your

More information

SEARCH ENGINE OPTIMIZATION BASIC 101

SEARCH ENGINE OPTIMIZATION BASIC 101 SEARCH ENGINE OPTIMIZATION BASIC 101 SEO Considerations we can impact today Why Bother with SEO > 85% of all web visitors arrive through search 60% of all queries today are 3 words or more 87% of click-through

More information

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler

SEO: How to Use Everyday Techniques to Increase Website Traffic. Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic Robin Kelly @RobinKelly The University of Texas at Tyler SEO: How to Use Everyday Techniques to Increase Website Traffic STRUCTURE Built

More information

Welcome. User Guide Title Page Page i

Welcome. User Guide Title Page Page i Welcome User Guide Title Page Page i Welcome Welcome to Avvo Websites Thank you for purchasing an Avvo Website package! We re delighted to have you on board and excited to get started on your new website.

More information

Ecommerce Categories. for CounterPoint SQL. Overview...2. Planning Your Categories...2. Tips for Creating Categories...2. Category Worksheet...

Ecommerce Categories. for CounterPoint SQL. Overview...2. Planning Your Categories...2. Tips for Creating Categories...2. Category Worksheet... Ecommerce Categories for CounterPoint SQL Overview...2 Planning Your Categories...2 Tips for Creating Categories...2 Category Worksheet...3 Checklist...4 Adding Ecommerce Categories...4 Images...5 Descriptions...6

More information

SEO 101. Learning the basics of search engine optimization. Marketing & Web Services

SEO 101. Learning the basics of search engine optimization. Marketing & Web Services SEO 101 Learning the basics of search engine optimization Marketing & Web Services Table of Contents SEARCH ENGINE OPTIMIZATION BASICS WHAT IS SEO? WHY IS SEO IMPORTANT? WHERE ARE PEOPLE SEARCHING? HOW

More information

Includes: Building an SEO- friendly Website: A Comprehensive Checklist

Includes: Building an SEO- friendly Website: A Comprehensive Checklist Building an SEO- friendly Website: A Comprehensive Checklist Includes: v Pre- Planning Stage v Planning Stage v Development Stage v Pre- Launch v On- Site SEO v Launch v Post- Launch Data Collection v

More information

Search Engine Optimization & Marketing I: An Introduction. June 17, 2009

Search Engine Optimization & Marketing I: An Introduction. June 17, 2009 Search Engine Optimization & Marketing I: An Introduction June 17, 2009 Welcome Our First eacademy Webinar Two ways to listen: Call in with the number provided in your registration email With speakers

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME WEBSITE ASSESSMENT Subject: For: Company: Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME COMPANY NOTE: The additional elements

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

Law Firm Websites - Best Practice Reference Guide

Law Firm Websites - Best Practice Reference Guide Law Firm Websites - Best Practice Reference Guide Ever wonder if your website design is optimal or exactly what SEO and SEM mean? In this helpful reference guide, Heather Suttie of Heather Suttie & Associates,

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

SEO ADVANCED CHECKLIST (TECHNICAL EDITION v1.0)

SEO ADVANCED CHECKLIST (TECHNICAL EDITION v1.0) SEO ADVANCED CHECKLIST (TECHNICAL EDITION v1.0) Chaosmap SEO Technical Checklist Chaosmap, LLC http://www.chaosmap.com/ 2008 Author's Note: This is a technical guide for the SEO programmer. Learn how to

More information

Go Kiwi Internet Content Management System Version 5.0 (K5) TRAINING MANUAL

Go Kiwi Internet Content Management System Version 5.0 (K5) TRAINING MANUAL Go Kiwi Internet Content Management System Version 5.0 (K5) TRAINING MANUAL K5 CMS The K5 Content Management System (CMS), previously known as Kwik-Az Updating, is a small downloadable program that permits

More information

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction

More information

30 Website Audit Report. 6 Website Audit Report. 18 Website Audit Report. 12 Website Audit Report. Package Name 3

30 Website Audit Report. 6 Website Audit Report. 18 Website Audit Report. 12 Website Audit Report. Package Name 3 TalkRite Communications, LLC Keene, NH (603) 499-4600 Winchendon, MA (978) 213-4200 info@talkrite.com Website Audit Report TRC Website Audit Report Packages are designed to help your business succeed further.

More information

Search Engine Optimization for Higher Education. An Ingeniux Whitepaper

Search Engine Optimization for Higher Education. An Ingeniux Whitepaper Search Engine Optimization for Higher Education An Ingeniux Whitepaper This whitepaper provides recommendations on how colleges and universities may improve search engine rankings by focusing on proper

More information

Search Engine Optimization Guide

Search Engine Optimization Guide Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3

More information

Practicing Law with a Virtual Law Office

Practicing Law with a Virtual Law Office Practicing Law with a Virtual Law Office presented by Stephanie Kimbro, MA, JD Attorney, Kimbro Legal Services Technology Consultant, Total Attorneys Greensboro Bar March 29, 2011 Overview Part One: Introduction

More information

SEO Tutorial PDF for Beginners

SEO Tutorial PDF for Beginners CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO

More information

15 Ways To Make Your. Business Rank #1 On Local Search. By John Barry. Barry Real Marketing. Barry Real Marketing

15 Ways To Make Your. Business Rank #1 On Local Search. By John Barry. Barry Real Marketing. Barry Real Marketing 15 Ways To Make Your By John Barry Barry Real Marketing Business Rank #1 On Local Search Barry Real Marketing The Yellow Pages Are Dead! FACT The Yellow Pages Have Steadily Been on a Dwindling Decline

More information