Sport Management. Respecting the past. Representing the future.

Transcription

1 Sport Management Department of Sport Management Summer 2015 Respecting the past. Representing the future : A Decade of accomplishment I want Syracuse University s sport management program to be the number-one program in the country. This gift is my way of making a commitment that the students at SU have the facilities, the professors and the alumni base they need to have that kind of program. David Falk, Founder and CEO, FAME As the Department of Sport Management begins to embark upon its second decade, we reflect on how the Syracuse University program has evolved from its embryotic stages into one of the elite academic programs in North America. Without question, the hallmark moment of the past 10 years was the establishment of the David B. Falk Center for Sport Management with a transformative founding gift of $5 million in Later a $15 million commitment created the David B. Falk College of Sport and Human Dynamics and eventually led to the Falk College being located in the former College of Law. Through the financial generosity of benefactors David 72 and Rhonda Falk 74, this academic initiative strengthened an already strong curriculum with new synergy, the hiring of several nationally-acclaimed faculty, expanded opportunities for students and unparalleled access to industry practitioners. It has allowed the program to fully prepare the next generation of sport professionals for successful careers. A standing-room only celebration honoring the Falks and their innovative approach to education took place at Madison Square Garden in April 2008 one month before the first class of graduates would earn their SPM bachelor s degree. David Falk sets the tone. He s not one to settle for second place, said Sport Management Director and Chair Michael Veley. He s an extraordinary entrepreneur and business leader, an alumnus who has been a game changer, and he and I share similar philosophies. He s passionate about sports, and is truly committed to education, social responsibility, and civic engagement. continued on page 2 Sport Management director Michael Veley welcomes the Class of 2018 to Falk College at freshmen orientation in August The David B. Falk name and SU logo adorned the halls of Madison Square Garden at a 2008 event in Falk s honor. David B. and Rhonda S. Falk are shown with Sport Management director Michael Veley and Falk College Dean Diane Murphy at the 2011 Convocation. Mike Ross, Amy Lawicki (Hobbs), Suzanne Grassel, Steve Shur, Lauren Smith, and Brian Goodman (from left) represented Sport Management s first graduating class in SPMNews 1 Summer 2015

2 continued from page 1 The Falk Center also inspired other alumni and friends of the program to provide financial support such as SU graduate David Kleinhandler, who provided underwriting for student-athletes to obtain vital life skills training through expanded course offerings taught by Dr. Jeff Pauline. Under the leadership and vision of Dean Diane Lyden Murphy and Michael Veley, Sport Management evolved from an academic program with two faculty members in its first year into a full department that now features a broadbased and rigorous interdisciplinary curriculum in its bachelor degree program; a graduate degree in Sport Venue and Event Management; a Certificate of Advanced Studies (CAS) in Intercollegiate Athletic Advising and Support; and an academic minor in Sport Management. The department has created collaborative academic partnerships with SU s School of Education (CAS); S.I. Newhouse School of Public Communications; Martin Whitman School of Management; and School of Information Studies. Since its inception, more than 30 new courses have been added and the department is developing a second undergraduate degree program the nation s first degree in Sport Analytics -- to better prepare the next generation of sport industry managers. Courses have been conceptualized and developed to provide students with educational experiences off-campus. A message from the Dean The foundation of Falk College s history is built on excellence in our academic programs, all of which are purposefully designed to prepare students to make a difference in the lives of others as Falk alumni. For the past decade, I have witnessed our students, working side-by-side with their faculty and staff mentors, embracing opportunities for research, experiential learning, and community service while excelling in the classroom. As we recognize the 10th anniversary of sport management at Syracuse University and reflect on the commitment by so many that has elevated our programs in sports and events to national prominence, I am both proud and grateful of all we have accomplished together. I look forward to so many new milestones and highlights to come in the years ahead. Diane Lyden Murphy, M.A., M.S.W., Ph.D. Dean, Falk College For the past seven years, the SPM Olympic Odyssey course has included a three-week trip with SPM instructor Pat Ryan to England, France, Switzerland, and Greece that encompasses the Ancient Games to the Modern Olympic movement. Falk Endowed Professor Rick Burton has led a summer travel course to Australia, and SPM s annual Los Angeles immersion trip during spring break engages students with more than 40 sports executives and practitioners. In fact, three students have obtained jobs directly from the connections they made during the trip. The graduate students take an immersion trip to Philadelphia each year to tour facilities and meet with industry practitioners. Additionally, academic courses afford students the opportunity to travel to sites such as the Winter Olympic Training Center in Lake Placid, Baseball Hall of Fame in Cooperstown, Yankee Stadium, and numerous sitespecific destinations tied directly to various course curriculums. Professor of Practice Dennis Deninger s Super Bowl elective class annually draws more than 100 students while his Sport in American Society course has produced two, hour-long documentaries and also includes an educational symposium each year dealing with a societal issues associated with sports. EXPERIENTIAL LEARNING The cornerstone of the Syracuse University Sport Management success has been its multitude of experiential learning opportunities associated with its theory-to-practice teaching continued on page 3 SPM students got a behind-the-scenes tour of the NBA Headquarters in Lori Robinson 09 earned the prestigious McNair Scholar and has the distinction of becoming the first Sport Management graduate to complete her doctorate, earning her Ph.D. from LSU. In 2008, Jason McElwain (front) was presented with the Sport Management Perseverance in Sport award by Falk College Dean Diane Murphy (far left), as well as Rhonda and David B. Falk. At the 2008 event at Madison Square Garden, David Falk took time to greet SPM students (from left) Brad Kallet 10, Andrew Park 10, and Steve Guzinski 10. SPMNews 2 Summer 2015

3 continued from page 2 methodology. In conjunction with the Syracuse Athletics Department, the Carrier Dome has become a living laboratory for students. During the first decade, hundreds of students have volunteered their time, energy, and expertise to gain experience working at a variety of events hosted by the iconic sports venue. Two of the first initiatives were Syracuse Steiner Sport Collectibles and Syner-Cuse. An innovative partnership linked Steiner Sports Marketing, SU Athletics, and Sport Management to provide students with professional training and business experience in marketing research, branding, business development, e-commerce marketing, product development and retail sales. Under the direction of Steiner CEO Brandon Steiner 81, the students marketed and sold one-of-a-kind athletic memorabilia and autographed collectibles. Syner-Cuse (now known as Cuse Crew) allows students to assist several of SU s non-revenue sports teams with marketing, social media, and promotional efforts. Students work to enhance attendance, create social media campaigns, fulfill sponsorship contracts, and develop community service initiatives. PARTNERSHIPS Over the past decade, Sport Management faculty and students have worked directly with several corporate partners and businesses to develop numerous course projects designed to enhance branding, marketing and sales of companies. A sampling of these projects included: Three-year partnership with KeyBank 44 Rewards program, where students measured the effectiveness of advertising and marketing messages at the Carrier Dome at SU football and basketball games and their respective fan bases. Dale and Thomas Popcorn students spent a summer conducting market research at various major and minor league ballparks to brand snack food products to baseball fans and presented their findings and marketing recommendations to the company s CEO and executive managers. National Baseball Hall of Fame market research designed to increase attendance. Steiner Sports Marketing product development, niche marketing Home Depot branding and consumer sales proposals New York Yankees ticket sales Syracuse Chiefs front office re-structuring and re-branding initiatives NASCAR Kinetics marketing competition against 20 university programs to promote auto racing Baseball Sabermetrics analytical research of players, teams, and promotional trends New York State Special Olympics Syracuse Crunch Hockey First Tee golf events One of the most valuable components of SU s Department of Sport Management has always been its strong connection with the overall sport industry. A signature element of this program is the Senior Capstone. More than 400 students have completed this rigorous 14-week, semester-long course. While Syracuse has developed many solid partnerships with sports entities across the country that consistently mentor our students, we have actually placed students in more than 180 different organizations! This includes international experiences in Brazil, Canada, Germany, Great Britain, and Japan. More than 40 percent of graduates have obtained their first job directly from their Capstone, an outstanding accomplishment. EVOLVING The program has evolved from two faculty members and a part-time administrative assistant into a 16-person department, including 11 faculty members and three internship placement coordinators. Dr. Gina Pauline, our first hired faculty member, now serves as the undergraduate director, and the graduate program continued on page 4 The Sport Management Club has received the Chancellor s Award for Public Engagement and Scholarship eight times. The Sport Management Learning Community for incoming freshmen was established in 2009 and continues to make Flint Hall the social hub of campus. A milestone during SPM s first decade was the establishment of the nation s first and only collegiate chapter of Women in Sports and Events (WISE). The club held a symposium in 2013 featuring, among others, (from left) Falk College Dean Diane Murphy; MLB Network Director of Broadcast Operations and SPM Advisory Board member Patti Fallick; and ESPN Senior Vice President and SPM Advisory Board member Laurie Orlando. Also shown are Sport Management Director Michael Veley and Director of the Newhouse Sports Media Center John Nicholson. College benefactor David B. Falk often guest lectures in Sport Management classes. SPMNews 3 Summer 2015

4 continued from page 3 in Sport Venue and Event Management is now under the director of Dr. Jeff Pauline. The new Sport Analytics degree creation is being led by Dr. Rodney Paul, one of the foremost economists in the world, who has supervised most of the SPM Honors Thesis projects over the past several years. COMMUNITY SERVICE AND ENGAGEMENT Teaching students about the business of sports isn t the only attribute that characterizes the first decade. Social responsibility, civic engagement, and community service are also at the forefront. The Sport Management Club was the first experiential learning-based element that was introduced during Fall The student organization embraced the philosophy of becoming a service organization and it continues to be one of the leading student groups at Syracuse. Over the 10 years, its signature Charity Sports Auction has now raised and donated nearly $275,000 to Syracuse-area charities, largely due to the leadership of advisor Kate Veley, who serves as manager of alumni and special events at Falk College. The 2014 auction established a club record of donating more than $59,100 to Make-A-Wish of Central New York. For the eighth year, the Club received the Chancellor s Award for Public Engagement and Scholarship. The Club also received the University s prestigious Orange Circle award in Another milestone during its first decade was the establishment of the nation s first and only collegiate chapter of Women in Sports and Events (WISE). The female organization has held two educational symposiums, fundraising events, and networking opportunities to further the movement of women building careers in sports. The Baseball Sabermetrics Club and Hockey Analytics Club have more than 40 students working with Dr. Rodney Paul. They have presented research at competitions including the MIT Sloan Sports Analytics conference, NYU SABR Diamond Dollars case competition, and MLB Analytics competition. Last year, their research was featured in ESPN the Magazine. Additionally, instructor Pat Ryan has established a Sports Sales Club that will begin in earnest in Fall As we move into the new on-campus facility, students interested in gaining ticket sales experience will work directly with the Carrier Dome group sales call center which will be located in our complex. Without question, the success of this program and its national reputation have been built on the legacy of students who have embraced the opportunities created by Falk College, taken advantage of the vast resources offered by the University, and established a bedrock of success for future students. It is impossible to recognize the multitude of honors, but it would be short-sided not to mention two of the most prestigious honors any Syracuse undergraduate could earn. Lori Robinson 09 earned the Mc- Nair Scholar. She has the distinction of becoming the first Sport Management graduate to complete her doctorate, earning her PhD. from LSU. Eight SPM graduates have been named Remembrance Scholars, one of the highest honors given to an undergraduate. They include: Eileen Finn 10; Sam Staton 10; Ashley Robbins 11; Sarah Costello 13; Fergus Barrie 15; Lauren Strand 15; Julie Bengis 16; and Hannah Visnosky 16. GROWTH For the fifth consecutive year, applications have increased more than 21 percent! We have become a global program, attracting students from Australia, Canada, China, France, Germany, Great Britain, Hong Kong, Japan, Korea, Nigeria, Puerto Rico, Switzerland, Turkey, and the Virgin Islands. We have assembled an Advisory Board that is a Who s Who in American Sports (see pages 26-27). Their financial support, tireless effort, and commitment to excellence is second to none. They have collectively helped us build our brand. Board members have assisted hundreds of students who have benefited from Capstone and career opportunities, their insightfulness, continued on page 5 Sport Management students have the opportunity to gain industry experience at events and arenas around the country, including the Carrier Dome on SU s campus. A partnership links Steiner Sports Marketing, SU Athletics, and Sport Management to provide students with professional training and business experience. Sport Management students work the tables at the 2011 Charity Sports Auction at the Carrier Dome. The SPM Baseball Sabermetrics Club has seen its research featured at national conferences over the past two years, including the 2014 MIT Sloan Conference. Shown above is Matt Filippi 15, who attended the event on SPM s behalf. SPMNews 4 Summer 2015

5 DIRECTOR S GREETING Evolution. The process of continuous development and gradual, progressive change has defined the first decade of Sport Management at Syracuse University -- and will continue -- as we reflect back and act forward. Our vision statement is To become the leading Sport Management program in North America. To achieve this, we must be vigilant, progressive and visionary. We must work collectively, so past, current, and future students will become part of the next generation of leaders in sports. Our plans are to create a second undergraduate degree -- in Sport Analytics -- that would be the first of its kind in the country. This will meet an emerging need in sports and offer numerous job opportunities for those students with high math, analytical, and computer Michael Veley programming aptitudes. The momentum of our department and Falk College continues to skyrocket as we transition into our new on-campus home, located in the former Law School next to the Carrier Dome. Our applications and enrollment are at an all-time high. For the fifth consecutive year, the number of students applying to Sport Management has increased at least 21 percent. Student engagement has been, and will remain, the foundation of our program. The sports world is uber competitive and engagement is an absolute necessity if students wish to succeed. In this newsletter you will find countless examples of how we, as educators, strongly believe it is our responsibility to create learning opportunities outside of the classroom. This builds character, teaches social responsibility, and provides invaluable real-world experience that employers seek. My sincerest congratulations to our recent graduates, in both the undergraduate and graduate programs. The Class of 2015 established many noteworthy milestones. It is our largest graduating class with 78 students receiving Bachelor s degrees. Thirty-five students, or 45 percent of this year s class, graduated with honors achieving a GPA of 3.4 or higher the most ever in our program history. Nearly one out of four students graduated Magna or Summa Cum Laude, attaining a GPA of 3.6 or higher. A record 12 students earned the distinction of being named to the Academic Achievement Honor Roll by attaining a minimum 3.7 GPA for each of the previous seven consecutive semesters at SU, which is an outstanding accomplishment. Students successfully completed all 43 Fall and Spring Senior Capstones and we have nearly 31 additional students who will complete their Capstones in summer Their fields of study have included marketing, data analytics, business and finance, communications, public relations, broadcasting, sales, event management, player representation, facilities management and operations, corporate sponsorship and branding, non-profit organizations, and foundations. They have worked in professional golf, baseball, basketball, football, hockey, soccer, college athletics, collegiate bowl games, and Special Olympics. This industry tests your patience. So, stay hungry and focused. Patience, talent and perseverance will win but not always in your time frame! The road to success is often longer than you d like, but shorter than you imagine. Surround yourself with people who inspire you and encourage teamwork. Get better every day! Don t live the same year 75 times and call it a life! We pledge to meet the needs and demands of higher education and the sports industry with your help and support. I invite you to become engaged -- however you can -- and share in our journey. Best wishes for a productive year ahead. Sincerely, Michael Veley Director and Chair Rhonda S. Falk Endowed Professor of Sport Management continued from page 4 and professional networking. We are truly indebted to each and every past and present member. While there are a multitude of accomplishments, we must always remember and continue to honor the lives of two Sport Management students who passed unexpectedly while attending Syracuse University. Jason Morales died while on his Capstone in New York City in spring The following semester, promising freshman Matt Brodsky had completed his first semester at SU when he was stricken with an illness. Awards in their name and honor will be presented to graduating seniors as we pay tribute to these two young men. As we respect the past and prepare to represent the future, we will recruit the best scholars possible, along with nationally-acclaimed faculty, and continue our visionary approach to education. We believe our new analytics degree will be cutting edge the first in the country. We strive to create online courses, develop an Executive Education or Certificate of Advanced Studies in Sport Management for practicing sports professionals, and build our international and domestic footprint. We invite you along for the journey! SAVE THE DATE Sport Management will hold a 10th Anniversary Reunion Celebration on October 23, 2015, during Orange Central Homecoming. Stay tuned for details! SPMNews 5 Summer 2015

6 NEWS AND EVENTS We ve Moved! Sport Management offices now located in MacNaughton Hall on main campus Within hours of the opening of a student lounge in the new Falk Complex in January 2015, students were making it their own. The students went in there and they started moving around the furniture, making areas for collaboration, recalls Falk College Dean Diane Lyden Murphy. Every time you go down there the furniture is placed in different ways as they need them. Students, along with faculty and staff, are settling in to the new site of the David B. Falk College of Sport and Human Dynamics in the Falk Complex at MacNaughton and White halls, which formerly housed the College of Law. This is the first time all the college s disciplines will be in one location, so it is the big coming home, Dean Murphy said. The central administration offices had previously been housed at 119 Euclid Ave., so that had been the centralized location for many gatherings, while the various departments had sites across campus, including the Sport Management office located off campus at Drumlins Golf Course and Country Club. The transition to move the various departments and administrative offices began over Winter Break and continues as renovations wrap up. Faculty members have come together over the years to do interdisciplinary work, especially through the work of the College Research Center, but this does make it more convenient and maybe more spontaneous, Dean Murphy said. I ve heard the faculty saying and I feel the same way it s just nice to run into colleagues in the halls, and not have to go outside or drive. The new community spaces in the Falk Complex have expanded those opportunities for faculty in the various disciplines to be engaged with each other. It s those types of ideas that went into more than three years of planning for the convergence of Falk College s five academic departments and its administrative offices. Surveys were done with students, faculty, and staff to help understand what the needs were and what could be included within the budget. Plans were developed through the Office of Campus Planning, Design and Construction, project architect Ashley McGraw and design partner Gilbert Displays. Each academic unit has an office with the department chair, graduate and undergraduate directors, and administrative assistants. Faculty members are assigned nearby offices. In January 2015, the move included the Office of the Dean, admissions, advancement, the college s information technology office, the Department of Child and Family Studies, Public Health, and the School of Social Work. In March, Courtesy of Steve Sartori / Syracuse University the Office of Student Services was set up. The Department of Sport Management moved into parts of the third and fourth floors of MacNaughton Hall at the end of June, and the College Research Center will move in this Fall. Next comes the Food Studies and Nutrition programs, which includes reconstruction of the fifth floor for the commercial and experiential kitchens. The Nutrition Science and Dietetics Program will also have a new nutrition assessment lab, where they will examine the nutrients in food. For Sport Management, a new center on the fourth floor of MacNaughton Hall will teach the technology of sports and stadium event operations. There will also be a ticketing classroom with associated technology to learn about ticketing sales for large sports facilities. This will include a business arrangement with the Carrier Dome to allow students to be hired and assist with sales initiatives. Along with the various departments, the Falk Complex has three computer labs and a Mac lab, which is new for the college. Other renovations have included technology upgrades to many classrooms, along with new carpeting, paint and signage. We now have a showpiece, an extraordinary learning environment serving all our academic degrees. Everybody feels lifted coming in the front door, Dean Murphy said. SU News Services SPMNews 6 Summer 2015

7 STUDENTS College benefactor David B. Falk talks with Sport Management students at the senior reception. David B. Falk with the Sport Management honorees at the senior reception May 8, SPM senior Fergus Barrie (center) accepts the Perseverance in Sport Award from Dawn and Alexander Morales, parents of Jason Morales, a Sport Management student who passed away while on his senior Capstone in Also shown is Jason s son, Noel. The SPM Class of 2015 at Falk College Convocation May 9, Congratulations to the Class of 2015 On May 9, 2015, the David B. Falk College celebrated its Class of 2015 Convocation ceremony at Manley Field House. Seventy-eight Sport Management undergraduates took part in the event. The 2015 Sport Management Marshals were Scott Kevy (undergraduate) and Justin Brown (graduate). Thirty-five Sport Management students (45 percent) in the Class of 2015 graduated with honors with a GPA of 3.4 or higher. Nearly one out of four students graduated Magna or Summa Cum Laude, attaining a GPA of 3.6 or higher. The Department of Sport Management s traditional celebration of its graduates to kick off Commencement weekend continued this year, with more than 200 parents, family members, friends, faculty, and staff gathering at Drumlins Country Club on May 8 to celebrate the accomplishments of graduates. This year s awards ceremony featured a talk by Sport Management Advisory Board Chair Emertus and college benefactor David B. Falk. Program founding director and chair Michael D. Veley and SPM undergraduate director Dr. Gina Pauline led the awards ceremony to honor the Class of Awards presented included: Director s Academic Achievement Award Alyssa Wood Academic Excellence Award Kelly Carr Matt Brodsky Philanthropic Award Lauren Strand and Daniel Gorman Sport Management VIP Award Brooke DelGuercio and James DiDonato Professional Engagement Award Carly Raimo and Scott Kevy Jason Morales Perseverance in Sport Award Fergus Barrie Academic Promise Award Christopher Robinson Twelve students received the Director s Academic Achievement Award for earning a GPA of 3.7 or higher for each of their seven consecutive semesters at Syracuse University. Those students were: David Berger Derek Peters Keara Bynum Carly Raimo Kelly Carr Christopher Daniel Gorman Robinson Colby Leimer Matthew Rose Stephanie Lauren Strand Mindock Derek Wohlfarth Also, the M.S. in Sport Venue and Event Management program concluded its third year. (See page 8.) Visit Sport Management s online resources Be sure to check out falk.syr.edu. sportmanagement for department information, alumni updates, announcements, program news, club meetings dates and activities, and other special events. Also, be sure to follow Sport Management on and like us on Facebook at SU Falk College Department of Sport Management. SPMNews 7 Summer 2015

8 GRADUATE STUDENTS Sport Venue and Event Management Master s program graduates its third class The Department of Sport Management s master s program in Sport Venue and Event Management (SVEM) welcomed its third class of graduate students to campus in July The program comprises 36 credit hours of intensive classroom learning, skill development and experiential opportunities in settings like SU s Carrier Dome. The cohort included 16 students, including a diverse mix of educational backgrounds and geographic locations, with one-quarter being international students. Students will complete their practicum work in the Summer and Fall 2015 semesters with organizations such as the Phoenix Suns and Boston Celtics of the NBA, the Country Music Hall of Fame in Nashville, TN, and the U.S. Open golf championship in Washington. Practicum list for Sport Venue and Event Management master s program FALL 2014 Zhongxia Sun IMI Corporation Emily Fiorini ESPN Wide World of Sports Emily Bracken Syracuse University Athletics Lauren Davis Galaxy Communications Huan Zhu The Madison Square Garden Company Hanqing Li US Quickly Consulting Center SPRING 2015 Hanqing Li Disney Worldwide Services Wendong Sun Opensponsorship John Bezon Onondaga Community College/SRC Arena Justin Brown Rochester Rhinos Lauren Davis Carrier Dome Kristen Denick Syracuse Crunch Emily Dumas Syracuse Crunch Jason Lublin Tennity Ice Skating Pavilion Victoria Sloan Carrier Dome SUMMER 2015 Emily Bracken Country Music Hall of Fame Justin Brown Boston Celtics Jordan Bryant Kaliyoga Retreats Jordan Bryant City of Clairmont Human Services Department Hannah Davidson Leone Timing and Results Services Hannah Davidson FC4 Inc. Emily Dumas Phoenix Suns Fei Gao Auburn Doubledays Ke Qiao Auburn Doubledays Victoria Sloan NASCAR Hall of Fame Hao Zhang USGA Program appoints new director On July 1, 2015, Sport Management associate professor Dr. Jeff Pauline was named director of the Sport Venue and Event Management Master s program. Pauline has taught at Syracuse University since 2006, one year after the program began. He is a certified consultant of the Association for the Advancement of Applied Sport Psychology and has consulted with a variety of amateur and professional athletes and teams. For more information about the graduate program, please visit In July 2014, the students began in an immersive nature, working three days at the Musselman Triathlon in the Finger Lakes region during the first week of the program, followed by a networking event with area industry professionals later in the first month of the summer session. Another highlight of the year was a trip to Philadelphia in October to tour Lincoln Financial Field, Citizens Bank Park, and the Wells Fargo Center. In the Spring 2015 semester, SVEM graduate students worked with SPM associate professor Dr. Gina Pauline in the new advanced event management course to host the Syracuse Sports Summit, which was focused on working with community leaders and experts in adaptive sport on the feasibility of hosting a statewide adapted sports competition for athletes in Syracuse in the future. Hosting the event allowed the students to utilize the various concepts gained both inside the classroom and beyond, applying them toward planning, organizing, and executing an actual event. Students in the first three cohorts have immersed themselves in the program s academic and experiential opportunities, and leveraged relationships to launch their careers in the industry. The fourth SVEM graduate class began in July SPMNews 8 Summer 2015

9 STUDENTS Welcome Class of 2019 undergraduates Arkansas 1 California 8 Canada 1 Connecticut 8 Florida 2 Georgia 2 Hong Kong 2 Illinois 3 Maryland 5 Massachusetts 3 New Jersey 13 New York 28 Oregon 1 Pennsylvania 7 Puerto Rico 1 Switzerland 1 Texas 2 Vermont 3 Virginia 3 Congratulations to the following students for achieving an overall GPA of 3.4 or higher at the end of the academic year: CLASS OF 2015 Zachary Albright Shaan Baren Meghan Baumer Brianna Butler Kelly Carr Michael D Accordo Brooke Del Guercio Jason Dennison Catherine Dillon Alec Eidelman Haley Eklund Claire Embry Diana Gonzalez Daniel Gorman Brittany Gregory Jenna Harmer Mackenzie Kaseman Scott Kevy Brett Levy Stephanie Mindock Nicholas Neu Derek Peters Carly Raimo Christopher Robinson Jeffrey Saunders Jay Schaeffer Austin Stevenson Hanna Strong Joshua Walls Sean Wildhack Brian Wilkinson Delana Williams Derek Wohlfarth Alyssa Wood CLASS OF 2016 Julie Bengis Elijah Biggins Hailey Billitier Jakob Bocianski Emily Campeas Jake Curran Jessica Daniels Sydney Doskow Brian Eo Daniel Feinman Samuel Friedell Jeffrey Garofalo Michael Gutman Robert Hamill Hannah Howe-Lubowich Sung Ho Kim Jeremy Losak Adam Luther Cameron Lynn Brendan Major Zachary Marino Anthony Mejia Jordan Mendelson Drew Mongiello Jeremiah Moriarty V Kathryn Petkevich Jake Polsky Jacob Rosen Benjamin Rosenwald Tara Sadat-Tehrani Samuel Sherfey Sophie Siegel Jacquelyn Sparks Jordan Tillotson Hannah Visnosky Marcus White CLASS OF 2017 Harrison Avigdor Angus Bishop Colby Conetta Joseph Feola Jacob Gomolka Meghan Grassadonia Alexander Grossman Joshua Grotenstein Benjamin Horwitz Isabelle Jenner William Kniesner Erika Larsen Zachary Lattimore Adam Laubach Samuel Linabury Jeffrey Maizes Zachary McDonald Casey McHale Pierce Milliken Matthew Mitchell Mikayla Mizruchi Nicholas Montferret Daniel O Brien Rebecca Pongetti Kevin Reese Jordan Rice Brian Robinson Matthew Romansky Michael Rotondo Matthew Russo Talia Schoenbaum-Rosenhaus Joshua Schwartzman Marcus Shelmidine Samuel Spector Bradley Trust Sara Tumminia CLASS OF 2018 Leah Beyer Destiny Castro Christian De Guzman Staci Downing Joy Essaghof Daniel Fishbein Carly Fleischer Matthew Friedman Sarah Gardner Kaizheng He Christopher Henderson Blake Johnson Lawrence Jordan Jeffrey Kent Bryan Kilmeade Jaeseung Kim Brian Kim Tara Lanigan Mackenzie Lyle William Lynch Jr Reid Mcgrory Caroline Morano Ari Moskowitz Christina Myers Matthew Neumann Kyle O Connor James Pappalardo Richard Pasternak Christopher Peters Matthew Potolski Matthew Prisco Benjamin Rubenstein Austin Ryback Aaron Segal Paige Serra Oskar Emil Anders Sewerin Matthew Shaffer Alexander Shea Matthew Tanenbaum John Van Ermen Matthew Van Loon Robert Vanraamsdonk Erik Weiss Alex Wood Sydney Wysoczanski SPMNews 9 Summer 2015

10 STUDENTS Senior Capstone experience Among the most valuable attributes of the Department of Sport Management is its connection with the sport industry, which impacts students in numerous ways, including the Senior Capstone experience. As a part of their degree requirements, Sport Management students must complete a 12-credit Capstone providing an opportunity to gain valuable hands-on experience in the sports industry before graduation. Since the Capstone is the culmination of one s academic experience, the planning process begins during a student s freshman year. The process concludes with the full-semester experience with a specific sport entity typically in a location outside of Syracuse. The Capstone experience requires the student to work with a sport-related organization for a minimum of 540 hours over the course of one semester, usually the Spring of their senior year, gaining experience in areas such as sales, marketing, finance, event management, administration, communication, and law, among others. Listed below are Sport Management students and the organizations where they completed their Senior Capstone experience in We are grateful to our growing list of Capstone partners who continue to provide tremendous learning opportunities for our students. This all happens under the leadership of SPM internship placement coordinators Jaime Grillo, Jenna LaManna-Johnson, and Francesco Riverso. FALL 2014 Jeffrey Saunders Miami Heat Kevin Agresto Tampa Bay Bucs Austin Stevenson Tony and Alicia Gwynn Foundation Mohamed-Yusef Allam Evolution Media Hanna Strong Syracuse Silver Knights Jocelyn Brown ESPN Joshua Walls CAA / ISEG Regina Burke Washington Redskins Sean Wildhack PGA WGC Cadillac Claire Embry OCC Athletics Brian Wilkinson Arizona Coyotes Ryan Evans Syracuse Football Alyssa Wood Allstate Insurance Company Conor Frederick Nashville Predators SUMMER 2015 Mackenzie Kaseman Derby County FC Nico Amantia The Strategic Agency Sydney McAlmont Team Epiphany Scott Bass Equity Sports Partners Derek Peters Brooklyn Nets Michael Beck Octagon Carly Raimo Radegen Sports Management David Berger Surge Sports Agency Jay Schaeffer Charlotte Hornets Brianna Butler Syracuse Silver Knights David Skwiersky NY Islanders Kelly Carr Excel Sports Management Kyle Thweatt Kemper Lesnik James DiDonato Radegen Sport Marketing Kathryn Wickham Binghamton University Athletics Catherine Dillon Five Star Basketball Delana Williams US Army Selection Tour Jason Emerich Syracuse Chiefs Ethan Zombek Hurricane Junior Golf Tournament Matthew Filippi Milwaukee Brewers SPRING 2015 Chelsea Greenway Major League Lacrosse Zachary Albright Harrisburg City Islanders Cory Hewitt Syracuse Silver Knights Shaan Baren Syracuse Chiefs Kevin Hill Philadelphia Eagles Fergus Barrie G7 Sports Sandor Kopitz United States Tennis Association Meghan Baumer Syracuse Athletic Communications Kristina Korolev St. Louis Blues Keara Bynum Madison Square Garden Alexis LaCombe Fort Myers Miracle Michael D Accordo Madison Square Garden Harrison Laifer Adidas Brooke Del Guercio MLB Corporate Offices Colby Liemer Frisco Rough Riders Jason Dennison UNICEF Maximilian Ludwig Coyote Promotions Alec Eidelman Steiner Sports Jackson Manilow Priority Sports and Entertainment Haley Eklund Turner Sports Jonathan Mastin Newark Pilots Baseball Diana Gonzalez Five Star Basketball Stephanie Mindock Inside Lacrosse Magazine Daniel Gorman Kansas City Chiefs Albert Nassar Fanatics Brittany Gregory Syracuse University Basketball Benjamin Rechler Sport Professional Management Jenna Harmer NCAA East Regional Christopher Robinson UNICEF Scott Kevy Madison Square Garden Kate Ruben Radegen Sport Marketing Brett Levy Philadelphia 76ers Robert Shapiro Van Wagner Zachary Mischel Onondaga Community College Erica Szczygiel New York Islanders Nicholas Neu Special Olympics Bryson Walker USA Water Polo Zachary Potter Turner Sports Max Winter Evolution Media Derek Wohlfarth Auburn Doubledays SPMNews 10 Summer 2015

11 STUDENTS Students receive assistance from scholarship funds Sport Management students are eligible to apply for annual scholarships to assist with the financial aspects of completing summer internships or senior Capstones Jennifer Corn Carter Fund The Jennifer Corn Carter Senior Capstone Award for Sport Management supports students in the department during their senior Capstone experiences. For the academic year, two students were honored with this award: Sydney McAlmont, who interned with Team Epiphany in Fall 2014; and Kyle Thweatt, who interned with KemperLesnik in Fall Each received $1,000. Jennifer Corn Carter is a graduate of Syracuse University, with bachelor s and master s degrees in social work. She was honored with the Falk College s 2010 Alumna of the Year Award for Sydney McAlmont Kyle Thweatt James DiDonato Matt Filippi Stephanie Mindock Harrison Laifer her on-going support of our students and Syracuse University. Her vision and support created the Jennifer Corn Carter Resource and Career Center that is housed in the Department of Sport Management. Student Learning Fund Eight students were awarded scholarships from the Sport Management Student Learning Fund in the academic year. Each received $1,000. In Spring 2015, Alyssa Wood interned with Allstate. In Summer 2015, James DiDonato interned with Erica Szczygiel Colby Liemer Alyssa Wood Alexis LaCombe Radegen Sports; Matt Filippi interned with the Milwaukee Brewers; Alexis LaCombe interned with the Fort Myers Miracle; Harrison Laifer interned with Adidas; Colby Liemer interned with the Frisco RoughRiders; Stephanie Mindock interned with Inside Lacrosse; and Erica Szczygiel interned with the New York Islanders. Undergraduate Summer Internship Fund The Sport Management Summer Internship Fund is used each summer to provide support to undergraduate students pursuing unpaid summer internship opportunities, enabling them to gain industry experience in the sport management field for a period of up to eight weeks. Six students were each awarded $2,000 from the funds for 2015 summer internships: Pierce Milliken interned with Special Olympics World Games Los Angeles; Jason Vest interned with Mandalay Sports Media, LLC; Hailey Billitier interned with Special Olympics of Central New York; Emily Neal interned with the New Jersey Jackels; Jordan Rice interned with Syracuse University men s basketball; and Alexander Shea interned with the New Hampshire Fisher Cats. SPM s international presence Sport Management students also leave the United States for their senior Capstones. Fall 2007: Jeff Petrino -- Octagon Worldwide (Mexico) Summer 2008: Brad Peetoom PacificSport (British Columbia) Spring 2009: Hideto Ide -- Octagon Worldwide (Tokyo) Summer 2009: Robert Cavicchia -- Inaria International (Toronto) Spring 2010: Willem Flohr Trojan One Sport Marketing Firm (Toronto) Summer 2010: Sharifa Wilkinson Cosmo Sports (Canada) Fall 2010: Julian Hucal IMG Sports (Toronto) Spring 2012: Alfonso Dos Santos -- GMR Marketing (Brazil) Fall 2012: George Alexander -- London Lions of the British Basketball League (London) Fall 2013: Stephen Rathbun PUMA (Germany) Spring 2013: Alvaro Voelker adidas (Germany) Spring 2014: Chad Muratev West Ham United FC (London) Summer 2014: Nico Amantia Twenty 3 Group (Melbourne, Australia) Summer 2014: Daniel Feinman Western Region Academy of Sport (Australia) Fall 2014: Mackenzie Kaseman Derby County FC (England) SPMNews 11 Summer 2015

12 STUDENTS Gorman immerses himself in life with NFL s Chiefs By Dan Gorman SPM 15 During the Spring 2015 semester, I had the privilege of completing my Senior Capstone with the Kansas City Chiefs Corporate Partnerships Department. There are four core values the Chiefs abide by: Honor Tradition, Inspire Our Fans, Unite Our Community, and Win With Character. Doing things the right way is what the organization is all about. My primary responsibilities focused on the business development of corporate partnerships, though I gained experience in brainstorming sessions to develop a keen understanding of the entire process. My direct responsibilities included assisting in the creation of new business leads; supporting sales managers and coordinators throughout the sales cycle, including meeting prep; researching the sports industry for sales and promotional trends and new partnership opportunities; and stadium and facility meeting set-ups. My four months with the Kansas City Chiefs enabled me to see a future in partnership strategy and business development. Learning about different industries is truly exciting, and makes every partnership unique. After the Capstone, through constant determination and strategic networking, I sought to obtain a trainee position in Sponsorship Strategy and Activation at Team Epic. I am proud to say I accepted an offer with this transformative company, and began working with Team Epic in July. I am so thankful for the opportunities presented by the Sport Management Department at Syracuse University. From the Los Angeles Immersion trip to the Olympic Odyssey adventure across Europe, and my personal and professional transformation through Sport Management Club, I have always strived to take the most from every experience. Allstate Capstone puts Wood on right career path By Alyssa Wood SPM 15 I completed my Senior Capstone with Allstate Insurance Company in Northbrook, IL, in the spring of I was given the unique experience of working for a brand through Syracuse alumnus and Sport Management advisory board member Pam Hollander, who is vice president of the integrated marketing and communications department at Allstate. I am thankful this connection gave me an opportunity to work for a company with an influential and innovative position within the sports industry. As a member of the Sport Sponsorship team, I worked primarily on Allstate s NCAA Men s Final Four sponsorship property. I traveled to the 2015 Men s Final Four in Indianapolis to see all of the projects I worked on come to life, including the on-site activations at Final Four Fan Fest, a hospitality program that hosted over 100 Allstate agents; as well as the television and online advertising efforts around the NCAA Tournament. I also worked with basketball personalities and celebrities Dick Vitale, Grant Hill, and Bill Raftery, who participated in Allstate hospitality efforts throughout the weekend. While collaborating on these projects, I gained experience working with Allstate s agency partners, including Octagon, IMG Consulting, Starcom, Leo Burnett, and Taylor Strategy. My experience with Allstate helped me to realize my passion for sponsorships and brand activations at large-scale events. The real-world experience I gained at Allstate led to a full-time job in sponsorship marketing at Team Epic. I could not be happier with my experience at Allstate and I am looking forward to continuing down this career path. SPMNews 12 Summer 2015

13 STUDENTS Capstone leads to full-time job with SU Athletics By Meghan Baumer SPM 15 During the 2015 spring semester, I completed my Senior Capstone experience with the Syracuse University Athletic Communications Department, which promotes SU s 18 varsity men s and women s sports. It is responsible for managing media relations, and producing statistics, press releases, and photos. The department also creates all content on SU s athletics website, Cuse.com. I served as the assistant media coordinator for the 2015 NCAA Men s Basketball East Regional, and the assistant editor for the 2015 Syracuse football media guide, Additionally, I worked on projects involving statistics, photos, and archival information. With Syracuse hosting the 2015 NCAA Men s East Regional, I received invaluable first-hand knowledge from my supervisor and media coordinator for the tournament, Sue Edson. Leading up to the tournament, I prepared media materials for each team and assisted in approving, assigning, and preparing media credentials. During the tournament, I managed the alltournament team selection process, coordinated media and school administration credentials, and assisted in the organizing of the seating charts for reporters and photographers. Throughout the semester, I gained exceptional experience in dealing with the media, and had numerous opportunities to showcase my written communications and design skills. I was fortunate to work with a staff that mentored me and led to many opportunities to grow and learn in the field of sports information and public relations. I am proud to say that my Senior Capstone ultimately led to a full-time job as an athletic communications assistant with the Syracuse Athletic Communications Department. SPM senior helped shape company s new brand By Austin Stevenson SPM 15 During the 2015 spring semester, I completed my Senior Capstone with the Tony & Alicia Gwynn Foundation in San Diego, CA. This charity is run by Dr. Alicia Gwynn, wife of the late Hall of Fame baseball star Tony Gwynn I was exposed to the variety of business ventures with which the Gwynn family is involved, including a beer partnership (.394 Pale Ale), Camp 19 Baseball, a series of Gwynn BBQ sauces and seasonings, and the Gwynn Gourmet Food Truck. These ventures had never been combined to cross promote each other. Identifying this opportunity led to me developing a central brand and an integrated marketing system. From this, I created Gwynndustries, Inc., as the parent company and brand through which all Gwynn-related business activities will operate. I was also proud to work on establishing the Tony Gwynn Museum. AleSmith Brewing Company, the brewery which partnered with Gwynn to create.394 Pale Ale, is expanding to a new facility. This new brewery will also serve as home of the Tony Gwynn Museum. I have been involved in every step of the process, from research and design to gathering sponsorships and building the website. The finished product will serve as a fundraising tool for the Tony & Alicia Gwynn Foundation. I would not trade my experience with the Tony & Alicia Gwynn Foundation and Gwynndustries, Inc., for any other. I am proud to have had my vision of this company come to fruition, and have the opportunity to continue working for Gwynndustries, Inc., to grow its brand and market outreach. SPMNews 13 Summer 2015

14 STUDENTS Bengis, Visnosky honored as Remembrance Scholars Syracuse University s Remembrance Scholar Committee has announced that two Sport Management students, Julie Bengis and Hannah Visnosky, are among the 35 students named as Remembrance Scholars. The scholarships were founded as a tribute to and means of remembering the 35 students who were killed in the Dec. 21, 1988, bombing of Pan Am Julie Bengis 15 Flight 103 over Lockerbie, Scotland. The students, who were returning from a semester of study in London and Florence, were among 270 people who perished in the bombing. Bengis, of Stormville, NY, who is pursuing a minor in Marketing in the Whitman School of Management, said, I am extremely grateful and humbled to be selected as a Remembrance Scholar. I look forward to working with Hannah and the other scholars to carry on the mission of looking back and acting forward to honor those affected by Pan Am 103. Visnosky, of Oneonta, NY, who is pursuing a minor in Political Science in the College of Arts and Sciences, said, I am truly humbled at the receipt of this scholarship and am looking forward to working with such a fantastic group of senior students. I hope to act forward in honor of a student who passed away on Pan Am Flight 103. Bengis and Visnosky will participate in several activities on campus within the next year, culminating with Remembrance Week in Fall Sport Management Director Michael Veley is proud to have two representatives from Sport Management among the 35 honorees. For the second consecutive year, two Sport Management students have received one of the most prestigious awards that can be earned by a Syracuse University undergraduate Hannah Visnosky 15 student, said Veley. I m extremely proud of Julie and Hannah because this scholarship represents the very best of the best students for their exemplary academic accomplishments, civic engagement and community service. Previous SPM Remembrance Scholars include Sam Staton 10; Eileen Finn 10; Ashley Robbins 11; Sarah Costello 13; Fergus Barrie 15; and Lauren Strand 15. The scholarships are funded through an endowment supported by gifts from alumni, friends, parents, and corporations. Remembrance Scholars are chosen in their junior year through a rigorous, competitive process. Applicants write three essays as part of a comprehensive application, and finalists are interviewed by members of the selection committee, composed of University faculty, staff and students. The $5,000 scholarships are awarded on the basis of distinguished academic achievement, citizenship and service to the community. A convocation for the Remembrance Scholars will be held Oct. 30 in Hendricks Chapel. Students attend Michigan Sport Business Conference By Scott Kevy SPM 15 In October 2014, Sport Management students Brooke Del Guercio 15, James DiDonato 15, Matt Ellman 17, and Scott Kevy 15, attended the Michigan Sport Business Conference (MSBC) at the University of Michigan in Ann Arbor. The conference s theme was Game Changers and featured an array of speakers and panelists covering all areas of the sport business industry. The students attended a reception at Michigan Stadium on the eve of the conference, where they dined and networked with conference speakers. They engaged with professionals from throughout the industry such as John Collins (NHL), Jim Delany (Big Ten Conference), Howard Handler (MLS), and David Cho (Adidas), as well as Scott Kevy, Brooke Del Guercio, Matt Ellman, and James DiDonato (from left) attended the Michigan Sport Business Conference in Fall Sport Management Advisory Board members and industry executives Mike Tirico and Sandy Montag. The conference focused on topics such as the intersection of sport and urban development, the economic reforming of collegiate athletics, and how technology continues to engage with the 21st-century fan. Students heard Under Armour s Henry Stafford (president, North America) and Jason Larose (senior vice president, E-Commerce) speak to the brand s evolution and vision. At the event, Kevy was selected as one of 10 recipients of the BIG Initiative Award, which recognizes student leaders nationwide who have passion for the sports industry and demonstrate a portfolio of experiences that show promise as a future leader in the industry. I would like to thank the Department of Sport Management for not only allowing Brooke, James, Matt and I to attend this year s MSBC, but also for the continuous support over the past four years, Kevy said. Attending this conference, among others, has better prepared me for a professional career in the sport industry. SPMNews 14 Summer 2015