SPORTS PART-TIME MASTER S DEGREE PROGRAM EVENING COURSES IN CHICAGO AND EVANSTON OPTIONAL SPECIALIZATION IN SPORTS ANALYTICS

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1 SPORTS ADMINISTRATION PART-TIME MASTER S DEGREE PROGRAM EVENING COURSES IN CHICAGO AND EVANSTON OPTIONAL SPECIALIZATION IN SPORTS ANALYTICS

2 MASTER OF ARTS IN SPORTS ADMINISTRATION As one of the largest economic enterprises in the world, sports provides an arena for great business careers. Northwestern University s Master of Arts in Sports Administration (MSA) program can be a vital link for professionals who aspire to begin or enhance a career in sports. The MSA program is taught by first-rate faculty members whose networks include team executives, sports agents, corporate sports consultants and a broad range of other professionals in collegiate, professional and amateur athletics. In fact, almost all of the MSA faculty have worked or currently work in sports administration, from sponsorships to agencies to professional sports teams. Whether a student wants to become a front office manager, college athletics administrator or sports marketer, he or she will find instruction and guidance based on first-hand knowledge of the opportunities and challenges one can expect in the business of sports. The MSA curriculum includes six core courses that help students build a solid foundation of strategic, analytic and creative thinking that is vital to the business of sports. Additionally, students select three elective courses, a leadership course and a customized capstone project that culminates the learning experience. The prestigious credentials and rigorous standards of Northwestern University and access to Chicago s rich and fast-paced sports community provide students with invaluable hands-on experience. From guest speakers and program events, students are exposed to professionals who are shaping the Chicago, national and even international sports marketplace. With the outstanding academic pedigree of Northwestern, a strong alumni network, elite networking opportunities and the convenience of attending evening courses in Chicago or Evanston, the Master of Arts in Sports Administration program is well positioned among top graduate programs in the field. Photo by Max Levine Northwestern s MSA Program was an absolutely invaluable experience for me. The professionals that I learned from as speakers and classmates, allowed me to understand various areas of sport and figure out the direction I wanted to take. Studying sports administration at a Big Ten institution in Chicago has so many incredible benefits, many of which I did not even realize at the time and continue to benefit from. The network and opportunities I received because of Northwestern, without a doubt, have paved my way for a wonderful career in collegiate athletics. Maureen Palchak (MSA 08), Assistant Athletic Director, Northwestern University

3 CURRICULUM The MSA program requires the completion of 11 courses. Students must complete 6 core courses, 3 elective courses, a leadership course (481) which equips students with fundamental skills in effective leadership, communication, innovation and change management, and a capstone project or thesis project (590). CORE COURSES (6) MSA 401 Sports Research Methods MSA 402 Sports Marketing MSA 403 Organization of Sports MSA 404 Sports Business: Finance, Accounting and Economics MSA 405 Legal and Ethical Issues MSA 406 Sports Public Relations ELECTIVE COURSES (CHOOSE 3) Different innovative and thought-provoking elective courses are offered each quarter, each designed to give graduates a skill set and perspective that will set them apart and set them up for success within the sports industry. Some of the elective courses that have been offered are as follows: MSA 400 Sport in the Social Context MSA 407 Labor Relations MSA 408 Operations Management MSA 409 Financial Issues MSA 410 Advanced Marketing Research MSA 411 Sports Media Relations MSA 412 Sponsorship 2.0 MSA 413 Advertising Project Class MSA 451 IT in Sports MSA 452 Nontraditional Revenue MSA 453 Spec Topics: Management MSA 455 NCAA Compliance MSA 457 Front Office Operations MSA 459 Social Media Strategies MSA 460 Deviance and Violence in Sport MSA 461 Sports Sales Strategies MSA 490 The Olympic Movement MSA 490 Oper Mgmt in a Down Economy MSA 490 Leading a Sports Entity MSA 490 Sports Facilities Development MSA 490 Topics: Olympic Movement MSA 490 Personal Selling and Sales Management MSA 490 Applied Sports Economics SPECIALIZATION IN SPORTS ANALYTICS (OPTIONAL) This specialization offered only online provides technical and leadership training required for key positions in sports team management and analytics. It provides an understanding of how to work in sports management roles in today s data-intensive and datadriven world. Building upon Northwestern s graduate program in predictive analytics and data science, it reviews key technologies in analytics and modeling, probability theory, applied mathematics, statistics and programming. It shows how analytic techniques may be utilized in evaluating player and team performance and in sports team administration. Students enrolled in the Sports Analytics specialization are required to take the four-course, online predictive analytics sequence below to fulfill both core and elective requirements. MSA electives do not qualify for this specialization. PREDICT 400-DL Math for Modelers PREDICT 401-DL Introduction to Statistical Analysis (Students complete this in lieu of MSA 401 Sports Research Methods & Quantitative Analysis) PREDICT 456-DL Sports Performance Analytics (currently in development) PREDICT 457 Sports Management Analytics (currently in development) LEADERSHIP COURSE (1) SPS strives to equip its students with fundamental skills in effective leadership, communication, innovation and change management. To gain exposure to theories and best practices in these administrative areas, MSA students join other SPS graduate students in a 10- week leadership class (LEADERS 481). With this class complementing the core curriculum, graduates are better prepared to face the challenges of the modern workplace. CAPSTONE PROJECT (1) MSA students may pursue their capstone experience independently or as part of a class. As their final course, students take either the individual research project in an independent study format diving deep into a topic of interest (MSA 590) or the classroom capstone class in which students integrate the knowledge they have gained in the core curriculum to build a sportsrelated organization (MSA 498). In both cases students are guided by MSA faculty in exploring the body of knowledge on sports administration while contributing research of practical value to the field. The capstone independent project and capstone class project count as one unit of credit. Please note the curriculum shown here applies to students who enter the program in the fall 2014 quarter or later. Visit sps.northwestern.edu/msa for course descriptions, schedule information and faculty bios.

4 ADMISSION Applicants must hold a bachelor s degree from a regionally accredited institution or its foreign equivalent. A competitive undergraduate record that indicates strong academic ability is required. Work, internship or research experience in the sports industry is highly desirable but not a requirement. The Graduate Record Examination (GRE) is not required, but strong scores bolster chances for admission. Statement of Purpose Applicants must submit a 300-word statement of purpose explaining how the degree program will help them meet their academic and professional goals. Applicants who did not major in sports administration or a related field should explain how other academic and nonacademic experiences have prepared them to undertake graduate study in this program. APPLICATION CHECKLIST Online application access from sps.northwestern.edu/msa and then click Begin Application Process $75 nonrefundable application fee One sealed copy of official transcripts from ALL attended colleges and universities Official transcripts must arrive in our office in the original sealed envelope issued by the institution. Northwestern University School of Professional Studies accepts electronic transcripts from U.S. institutions via secure electronic transcript providers. Consult with your institution to see if they are part of a secure e-delivery network. All electronic transcripts should be sent to Please note transcripts are not accepted by fax or personal . Applicants with international transcripts must request an official course-by-course evaluation of transcripts from a NACES member such as WES or ECE. A course-by-course evaluation will translate courses, degrees and grades to U.S. equivalency. Two letters of recommendation focusing on academic achievement and/or success in the workforce Statement of purpose (see following) Writing sample (see following) Current resume or curriculum vitae The Writing Sample The writing sample allows the applicant to demonstrate the ability to present ideas and arguments in a manner appropriate to a graduate-level program. The submission does not need to be sports-related, but it should not exceed 10 pages. The sample can be an academic paper or essay that contains the following: A clearly articulated thesis An argument that persuasively supports the thesis and demonstrates an awareness of contrary arguments Documentation of quoted material and acknowledgement of ideas taken from the works of others using an accepted academic style guide APPLICATION DEADLINES Applications are accepted every quarter. FALL: July 15 WINTER: October 15 SPRING: January 15 SUMMER: April 15 If an application deadline falls on a weekend, supplemental materials will be due the next business day. Applications are accepted year round and are reviewed by the faculty admissions committee once a quarter. Applicants will be notified of their admission status approximately four weeks after the deadline. TUITION For academic year Tuition per course: $3,411 Estimated cost for entire program: $37,521 For detailed admission information visit sps.northwestern.edu/msa. For application assistance call /15

5 The MSA program complemented my background by giving me new skills in quantifiable research and finance and helping me see all sides of the operation. Night Train Veeck (MSA 10), group sales executive, Chicago White Sox

6 Wieboldt Hall, Sixth Floor 339 East Chicago Avenue Chicago, Illinois MSA MASTER OF ARTS IN SPORTS ADMINISTRATION

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