Affluent Americans. and the Media Landscape. Top- line Findings
|
|
- Barnaby Robbins
- 7 years ago
- Views:
Transcription
1 Affluent Americans and the Media Landscape Top- line Findings February 2013
2 Defini;on of Affluent Americans Affluents Adults with Total HH Net Worth of $1M+ 6% of adult populabon Total HH Net Worth Assets of all members in household Including: EsBmated value of home and other real estate Personal and household possessions, including vehicles Bank accounts, stocks, bonds, equity in own company and other investments 2
3 AM/FM Radio is the most listened to audio source by Affluents each day Note: Streaming includes listening to radio or other audio via websites or apps on a computer, mobile, tablet, or ereader Source: USA TouchPoints 3
4 AM/FM Radio comprises nearly 2/3 rd of the ;me Affluents spend with audio sources % Share of Daily Audio Minutes Average Day Net Worth $1M+ Note: Streaming includes listening to radio or other audio via websites or apps on a computer, mobile, tablet, or ereader Source: USA TouchPoints 4
5 In the average media day, AM/FM Radio is the 2 nd highest reaching medium among Affluent Americans ahead of Magazines and Newspapers Note: TV includes ;me- shised viewing; Internet excludes , but includes internet usage via computer, mobile, tablet, or ereader; Newspaper and Magazine includes digital readership. Source: USA TouchPoints 5
6 AM/FM Radio accounts for 1/4 of the ;me Affluents spend with media each day % Share of Daily Media Minutes Average Day Net Worth $1M+ Note: TV includes ;me- shised viewing; Internet excludes , but includes internet usage via computer, mobile, tablet, or ereader; Newspaper and Magazine includes digital readership. Source: USA TouchPoints 6
7 From early morning to late asernoon, Affluents engage with AM/ FM Radio more than any other medium Note: TV includes ;me- shised viewing; Internet excludes , but includes internet usage via computer, mobile, tablet, or ereader; Newspaper and Magazine includes digital readership. Source: USA TouchPoints 7
8 News, Talk and Sports formats axract consumers who are as affluent as other well- known media proper;es Top Radio Formats HH Net Worth (Median) All News - $449K Classical - $385K News/Talk - $366K All Talk - $334K Sports - $333K $446K $407K $432K $368K $318K $352K $360K $307K Source: GfK MRI, Doublebase Median HH Net Worth in the U.S. is $222K. 8
9 News, Talk and Sports formats axract consumers that appeal to Luxury Car marketers Top Radio Formats $470K $416K HH Net Worth (Median) All News - $449K $433K Classical - $385K News/Talk - $366K $437K All Talk - $334K Sports - $333K $423K $377K Source: GfK MRI, Doublebase Median HH Net Worth in the U.S. is $222K. 9
10 Addendum
11 AM/FM Radio Usage Skews Higher Educa;on, Employment and Income (2:56) (2:56) (2:34) Radio penetra;on rises with higher educa;on levels (2:20) Radio usage rises with employment status (2:29) (2:28) (2:44) (2:48) (2:46) (2:41) (2:23) Radio penetra;on rises as household income increases Source: USA TouchPoints
12 AM/FM Radio provides incremental reach gains when combined with other media Note: TV includes ;me- shised viewing; Internet excludes , but includes internet usage via computer, mobile, tablet, or ereader; Newspaper and Magazine includes digital readership. Source: USA TouchPoints 12
13 Radio Formats Ranked by Median HH Net Worth Source: GfK MRI, Doublebase 2012 All News $448, Classical $385, News/Talk $365, Public $357, All Talk $334, Sports $332, Jazz $313, So\ AC $281, Jack $269, Adult Standards $264, Ethnic $252, AlternaBve $248, AC $245, Oldies $241, Classic Hits $235, Religious $234, Classic Rock $233, Median HH Net Worth $222, Rock $216, Country $209, CHR $194, Rhythmic $162, Gospel $141, Urban $102, Hispanic $59,
14 Highest Ranking Radio Formats for Affluents Most Listened to Formats News/Talk 22% AC 16% CHR 13% Country 13% All News 10% Public 9% Sports 8% Classic Rock 8% AlternaBve 7% Rock 7% Classical 6% Religious 6% Urban 5% Classic Hits 5% Oldies 4% Highest Skewing Formats All News 245 Classical 233 Public 204 News/Talk 195 All Talk 190 Sports 148 Jazz 141 So\ AC 108 AlternaBve 103 Jack 99 AC 94 Classic Rock 84 Oldies 83 Religious 78 Classic Hits 78 Source: GfK MRI, Doublebase 2012 To be read: Affluents are 145% more likely to listen to All News stabons than the average adult 14
15 Best in Class Media Study Officially launched in February 2012 Subscribed to by major U.S. agencies Tracks the daily life of the American consumer in real Bme UBlizes Smartphone- technology to collect data Provides the most complete view of cross- media usage 15
16 16
17 USA TouchPoints 10- Day ediary Where are you? What are you doing? Who are you with? What media are you using? How do you feel? 17
18 Access to a rich database 2,000 People 20,000 Days 480,000 Hours of American Life Note: USA TouchPoints parbcipants are a nabonal probability sample drawn from GFK MRI s Survey of the American Consumer. 18
19 Media Defini;ons USA TouchPoints AM/FM Radio Does not include Streaming Television Watching live or DVR Network TV Cable TV Premium Channels Newspapers Via print copy Via PC Via mobile Via tablet Via ereader Magazines Via print copy Via PC Via mobile Via tablet Via ereader Internet (does not include , apps or so\ware programs) Via PC Via Mobile Via Tablet Via ereader Apparel and beauty AucBon (e.g., ebay) AutomoBve Banking (e.g., paying bills online) Chalng Computer and consumer electronics Coupons and rewards Face- to- face chat or Skype Investments and insurance Food and cooking Online games Health, fitness and nutribon Hobbies Home and garden Kids, games and toys Maps and travel informabon Music streaming service Radio stabon streaming or podcast News Portals (e.g., AOL, Yahoo!) Social networking Reading books, newspapers or magazines online Search Shopping Sports event Sports informabon Travel planning Watching full TV episodes Watching movies (e.g., Neqlix) Watching short video clips Weather Adult entertainment Other 19
National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan
PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by
More informationThe Infinite Dial 2013
The Infinite Dial 2013 Navigating Digital Platforms 2013 Arbitron Inc. and Edison Research Methodology Overview»In January/February 2013, Arbitron and Edison Research conducted a national telephone survey
More informationHow To Know What Your Mom Thinks
Moms and Media 2015 Mom in 2015 remains connected and even more mobile Strong Mobile Tendencies Commitment to Social Media Household CEO Today s Mom Why is Mom s opinion so important? She s coordinating
More informationportable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader Internet Radio Newspapers Magazines
0 25 50 75 100 0 25 50 75 100 Internet TV Radio Newspapers Magazines 38 21 28 14 13 52 71 66 65 62 portable PC smartphone stationary PC TV device traditional mobile phone tablet smart TV game console e-reader
More informationHispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
More informationRogers Cable. Highly clustered & upgraded cable systems
Rogers Cable Rogers Cable A leading Canadian cable provider: ~30% national share, 58% basic TV penetration & 5.2M cable service units ~91% of subscribers in 3 fibre-linked Ontario clusters (~66% in Toronto)
More informationNewspapers vs. Cable: Read All About It
Newspapers vs. Cable: Read All About It What is the Current State of the Printed and Digital Newspaper Industry? Over 300 Printed Newspapers Have Folded Across the Country 20 6 4 # of Defunct Newspapers
More informationA Portrait of Today s Tablet User Wave II
A Portrait of Today s Tablet User Wave II June 2012 Conducted in partnership with www.online-publishers.org Frank N. Magid Associates, Inc. Who We Are: Frank N. Magid Associates, Inc. is a leading research-based
More information- CABLEVISION SURVEY QUESTIONS - 1 Do you make the decisions or share in making the decisions in your household for cable TV service?
- CABLEVISION SURVEY QUESTIONS - 1 Do you make the decisions or share in making the decisions in your household for cable TV service? 2 Do you or does any member of your household work for any of the following
More informationHow People Use Audio and Sports Radio
How People Use Audio and Sports Radio RAB/NAB Radio Show 2011 September 16, 2011 David Tice Vice President & Group Account Director, Media Team Knowledge Networks, Inc. and Thomas Evans, Ph.D. Vice President,
More informationAn Analysis of Twitter Users vs. Non-Users. An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014
An Analysis of Twitter Users vs. Non-Users An Insight Report Presentation Using DeepProfile Micro-Segmentation January 2014 CivicScience s DeepProfile Project Goal To compare the key demographic, psychographic,
More informationCABLE NATION: The Value of Niche Cable Networks
CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their
More informationReport on Daily Deals April 2012
Report on Daily Deals April 2012 Methodology In January/February 2012, Edison Research and Arbitron conducted a national telephone survey offered in both English and Spanish language (landline and mobile
More informationMythbusting: The Exaggerated Effects of Cord Cutting.
Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean
More informationVOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials
VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite
More informationTHREATS. Deeper consumer connections:
Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz
More information1. To assess historical information regarding advertising through radio. 2. To evaluate the reasons radio is a successful advertising medium. 3.
1 1. To assess historical information regarding advertising through radio. 2. To evaluate the reasons radio is a successful advertising medium. 3. To understand the steps associated with purchasing a radio
More informationWelcome to XFINITY TV
Welcome to XFINITY TV XFINITY on the X1 Entertainment Operating System delivers the simplest, fastest and most complete way to access all your entertainment on all your screens. This guide will help you
More informationTHE BENEFITS OF UNDERWRITING ON PUBLIC RADIO VS. ADVERTISING ON COMMERCIAL RADIO
THE BENEFITS OF UNDERWRITING ON PUBLIC RADIO VS. ADVERTISING ON COMMERCIAL RADIO Joe s Bike Shop THIS IS YOUR AD ON COMMERCIAL RADIO LOST in the clutter of the multi-spot break! When will it air in the
More informationThe Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
More informationAttitudes Towards Digital Audio Advertising
Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes
More informationFNC-1000 User Guide Table of Contents
FNC-1000 User Guide Table of Contents Table of Contents Page 1 Package Contents Page 2 Open Box & Remove Content Page 3 Connecting the FNC-1000 Page 4 Initializing the FNC-1000 Page 5 FNC-1000 Controller
More informationMedia Consumer Experience Study 2014. Media Development Authority Singapore
Media Consumer Experience Study 201 Content 1. Executive Summary 2. Introduction 1. Research Objectives 2. Methodology 3. Satisfaction Indexes 1. Overall Media Satisfaction Index 2. Content Standards Satisfaction
More informationNYC + SAN DIEGO MEASUREMENTS 1. Demographics. Media
NYC + SAN DIEGO MEASUREMENTS 1 Demographics Gender Age (9 breakouts) Race Spanish Speakers 1) at Home 2) away from Home County of Residence Zipcode Household Income (10 breakouts) Employment Status Occupation
More informationDentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US
FOR IMMEDIATE RELEASE March 30, 2012 Dentsu Innovation Institute Survey Comparing the Actual Usage of Tablet Devices in Japan and the US In the US, tablet usage is becoming a daily affair, taking the lead
More informationHitwise Mobile Client Release FAQ February 2013
Hitwise Mobile Client Release FAQ February 2013 About Hitwise Mobile Mobile is one of the most dynamic aspects of the Internet today. Understanding the way consumers use the Internet from mobile devices
More informationAudience Insights African Americans
Audience Insights African Americans CDC s Strategic and Proactive Communication Branch (SPCB) in the Office of the Associate Director for Communication (OADC), Division of Communication Services (DCS),
More informationTRG Data Center Pricing Updated November 30, 2015 (prices are subject to change without notice)
List Pulls List pulls are free within TRG Data Center. You pay only if demographic elements (attributes) are added to your list AND you finish your list (export to your account or to a vendor account).
More informationMagazines Drive Online
Magazines Drive Online Magazines in the driving seat Research into offline drivers of online search and purchase. PPA Marketing, August 2007 Introduction Magazines have a strong relationship with readers.
More informationES Results June 2012
ES Results June 2012 Presentation Agenda 1. Introduction Background Coverage and Methodology 2. Main Findings The Media Evolution Internet everywhere by any means Media multi tasking means more active
More informationHolla! Welcome to the 2014 College Explorer
Holla! Welcome to the 2014 College Explorer The college years are a pivotal point in one s life. As teenagers, we look forward to our first experiences apart from our parents, and once at college, we make
More informationWELCOME TO XFINITY TV
WELCOME TO XFINITY TV MORE WAYS TO GET MORE ENTERTAINMENT XFINITY TV offers more ways to get more entertainment so you can enjoy shows and movies instantly on any screen. Catch up on the latest episodes
More informationWillingness to pay for news online The France Survey findings. November 20, 2009
Willingness to pay for news online The Survey findings November 20, 2009 Key findings Will consumers pay for online news? This is a burning issue for newspapers in the developed world The Boston Consulting
More informationLMX Reports: The Tablet Computer
LMX Reports: The Tablet Computer August, 2011 Excerpts for Review LMX Longitudinal Media Experience For the past three years, LMX has been the only syndicated single-source media diary examining when,
More informationHow America Shops and Spends 2014
NEWSPAPER ASSOCIATION OF AMERICA How America Shops and Spends 2014 Consumers, Advertising & Media Newspaper Association of America www.naa.org 1 Table of Contents 1. Executive Briefing 3 2. Advertising,
More informationThe State of Content: Expectations on the Rise. October 2015
The State of Content: Expectations on the Rise October 2015 Methodology WHO HOW MANY WHEN U.S. consumers 18+ years old Use at least one digital device N Total: 2,008 consumers * Survey A: 1,002 consumers
More informationHow Media Drive Online Success: Increasing Web Traffic and Search
How Media Drive Online Success: Increasing Web Traffic and Search As consumer activity on the web increases, marketers are making the Internet a more important element in their marketing plans, seeking
More informationPremium Advertising Sweden UK France Germany
Premium Advertising Sweden UK France Germany On behalf of Widespace 05.11.2015 Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics
More informationUnderstanding women s habits Women s forum - October 13 to 15, 2011
Women s State of the Media Democracy 2011 International research center into media habits and interactions Understanding women s habits Women s forum - October 13 to 15, 2011 Presentation of the State
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration
More informationonline marketing redefined
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
More informationThe ad units mobile users will most likely click on P5
Europe 08 2011 Discovery: The ad units mobile users will most likely click on P5 Mobile web & app usage uncovered P4 Demographics: See who makes up the Mojiva network P7 mojiva.com Mojiva Inc. 81 Oxford
More informationMUSIC & VIDEO IN EVERY ROOM. Media Distribution Solutions
MUSIC & VIDEO IN EVERY ROOM Media Distribution Solutions MAKE YOUR HOME ENTERTAINMENT CENTRAL Put music and video at your command with Control4. Stream high-fidelity sound to every room in the house. Play
More informationThe Arbitron National In-Car Study
The Arbitron National In-Car Study 2009 Edition Presented by: Diane Williams Senior Media Research Analyst Custom Research Arbitron Inc. 142 West 57th Street New York, NY 10019 (212) 887-1461 diane.williams@arbitron.com
More informationMcKinsey iconsumer The digital youth: A glimpse into future market evolution
The digital youth: A glimpse into future market evolution By Bertil Chappuis, Ewan Duncan, and Naomi Neruda While many commentators note the swift uptake of all things digital by younger consumers, new
More informationVideo Unlimited Usage Restrictions
Unlimited Usage Restrictions This document explains the restrictions that apply to your use of videos purchased or rented from Unlimited services (including Media Go and the Movie and TV sections of the
More informationCUTTING THE CORD: NOTES FOR PRESENTATION
Slide 1: Cutting the Cable Introduce self. Also, I wanted to give this presentation because I had a firsthand experience in cutting the cord. We will discuss what I did, some of the things that I had to
More informationWELCOME TO XFINITY MO_USER_SIK_0414.indd 1 2/28/14 10:37 AM
WELCOME TO XFINITY MO_USER_SIK_0414.indd 1 2 Thank you for Choosing XFINITY TV. XFINITY TV gives you more ways to get more entertainment. With XFINITY On Demand, enjoy the best selection of current TV
More informationIT S CHOICE! US Consumer Appetite for Video Continues to Grow VIDEO BY THE NUMBERS
QURTER 1, 2012 US IT S CHOICE! US Consumer ppetite for Video Continues to Grow There is no doubt that consumer choice in how they watch video continues to grow. The shifts in the distribution of time spent
More informationTarget Your Market Select Your Television Networks Reach Your Customers 706.376.4701
Target Your Market Select Your Television Networks Reach Your Customers Who Watches Cable TV? Research shows that men, women and children of all ages, with a variety of interests, with differing educational
More informationKey highlights Entertainment & Media Outlook in Italy 2015-2019
www.pwc.com/it/mediaoutlook Key highlights Entertainment & Media Outlook in Italy 2015-2019 Filmed entertainment Italy s total filmed entertainment revenue will rise at 1.0bn 4.1% 1.3bn Global total filmed
More informationThe OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV INTRODUCTION U.S. mobile consumers appear ready to embrace live mobile TV, with nearly half saying that watching live digital
More informationWe Add Vibe to Brands Worldwide
www.advybepr.com AD VYBE COMMUNICATION Press Release December 2012 Communicate with the world using mass media solutions We Add Vibe to Brands Worldwide ADDING VIBE TO BRANDS On National Cable Television
More informationMedia Trends: Q4 Report
Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights
More informationNewspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
More information2011 Cell Phone Consumer Attitudes Study
2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed
More informationTABLE OF CONTENTS. Source of all statistics:
TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:
More informationThe speed of life. How consumers are changing the way they watch, rent, and buy movies. Consumer intelligence series.
The speed of life Consumer intelligence series How consumers are changing the way they watch, rent, and buy movies Online and consumer discovery sessions held between July and October 2010 Series overview
More informationRacing Toward a Complete Digital Lifestyle: Digital Consumers Crave More
Racing Toward a Complete Digital Lifestyle: Digital Consumers Crave More Accenture Digital Consumer Tech Survey 2014 Table of Contents Racing toward a complete digital lifestyle: 03 digital consumers crave
More informationWorld s 2 nd largest advertising market
China Media Scene 2012 Asia's No.1 outbound tourists source country 2011 GDP: No.2 in the world World's largest luxury goods market Foreign exchange: No. 1 in the world ODI: No.5 in the world (+9.7%) 2011
More informationBroadcast Education Association Las Vegas, April 13, 2011
Interactive Advertising: Creating a Profit Center for Non Commercial Radio PRESENTER John Potter VP Training www.rab.com Traditional Media Moving to Integrated Broadcast television Yellow Pages Pure Play
More informationMultiscreen-Nutzung in Deutschland
Multiscreen-Nutzung in Deutschland Neue Wege der Messung zur Erschließung der Potenziale für Media und Marketing GfK Crossmedia Link (MEP) Florian Renz, Senior Product Manager Tracks Summit, Hamburg, 13.
More informationSTATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
More informationChildren s Media Use and Attitudes Report 2015. Section 4 Children s take-up of media
0 Children s Media Use and Attitudes Report Section Children s take-up of media Figure 7 :Availability of key platforms in the home, by age :,,, & Desktop/ laptop/ netbook with internet access Tablet computer
More informationRhythm Q2 2010 Mobile Video Advertising Report
Rhythm Q2 2010 Mobile Video Advertising Report Rhythm releases statistics from their leading mobile video ad network every quarter All previous reports available at www.rhythmnewmedia.com Overview This
More informationOn the Rise: The Growing Influence of the Hispanic Shopper
On the Rise: The Growing Influence of the Hispanic Shopper Foreword from Univision There are currently 52 million in the United States representing nearly 17% of the total population and growing fast.
More informationJ6200 LED TV SPEC SHEET PRODUCT HIGHLIGHTS. Smart TV. Wi-Fi Built In. Motion Rate 120 SIZE CLASS 60" 65" 55" UN65J6200 UN55J6200 UN60J6200 50" 48" 40"
PRODUCT HIGHLIGHTS Smart TV Wi-Fi Built In Motion Rate 120 SIZE CLASS 65" UN65J6200 60" UN60J6200 55" UN55J6200 50" UN50J6200 48" UN48J6200 40" UN40J6200 With the Samsung Smart LED TV, Smart is only the
More informationOFF THE GRID. Marketing to the Next Generation Media Consumer
OFF THE GRID Marketing to the Next Generation Media Consumer BACKGROUND AND OBJECTIVES Consumers are increasingly spending less time with live television and more time with online content as well as premium
More informationCable TV Quick Start Guide. Enjoy your Midco cable TV experience to the fullest with these helpful tips.
Cable TV Quick Start Guide Enjoy your Midco cable TV experience to the fullest with these helpful tips. 1 Contents Equipment & Features.......................................................... 4 New Equipment
More informationThrough the Looking Glass: Current Trends in the Luxury, Affluent and Wealthy Markets How Your Customers Shop Today and Tomorrow
Through the Looking Glass: Current Trends in the Luxury, Affluent and Wealthy Markets How Your Customers Shop Today and Tomorrow Today's Presentation Introductory Remarks Who Are Your Prospects? What Are
More informationThe 2013 Traveler. November 2013. google.com/think
The 2013 Traveler November 2013 WHAT WE WANTED TO KNOW How have the attitudes and behaviors of leisure and business travelers changed over the past year? 2 WHAT WE FOUND The Traveler s Mindset Travelers
More information10 Advantages of College Newspaper Advertising
10 Advantages of College Newspaper Advertising By MediaMate College newspapers offer a unique advertising opportunity from television, internet, or even regular newspapers. College newspapers reach a specific
More informationCONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS
CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA
More informationThe 2011 Discretionary Spend Report
The 2011 Discretionary Spend Report 2011 Discretionary Spend Report Page 1 Discretionary Spend Estimate Target consumers by actual spending Marketers traditionally use income, net worth and income-producing
More informationBILD From a daily paper to the daily companion in everyone s life Capital Markets Day Berlin, December 11, 2013
BILD From a daily paper to the daily companion in everyone s life Capital Markets Day Berlin, December 11, 2013 Dr Andreas Wiele, President BILD Group & Magazines Donata Hopfen, Managing Director BILD
More informationFree Broadband for Sky Customers Launch sets new standards in quality, ease and savings
PRESS RELEASE BRITISH SKY BROADCASTING PLC 18 July 2006 Free Broadband for Sky Customers Launch sets new standards in quality, ease and savings Launching its new broadband internet access service, Sky
More informationTHE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM.
LET S JUMP RIGHT IN THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM. TRAINED TO GIVE YOU THE BEST IN WHOLE-HOME ENTERTAINMENT. Welcome to the Hopper, a Whole-Home HD DVR from DISH that brings full DVR
More informationWELCOME TO XFINITY TV
WELCOME TO XFINITY TV MORE WAYS TO GET MORE ENTERTAINMENT XFINITY TV offers more ways to get more entertainment so you can enjoy shows and movies instantly on any screen. Catch up on the latest episodes
More informationQuick Reference Guide
Quick Reference Guide Quick Reference Guide LAPTOPS AND PCS To get started... You will need to have a MyRCN username to begin using RCNGO. To sign up, visit rcn.com and click MyRCN located at the top of
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationMobile Marketing: Key Trends
The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007
More informationInsights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution
Insights from McKinsey s Global iconsumer Research The Young and the Digital: A Glimpse into Future Market Evolution iconsumer Maps Shifts in Digital Behavior Around the Globe This article is one of a
More informationNews in a Mobile World
News in a Mobile World About This Series The business of news continues to change at an astonishingly rapid pace. Like our local news partners, CNN must stay ahead of evolving consumer preferences, new
More informationMillennial Teens: Non-Conformist Trendsetters
Millennial Teens: Non-Conformist Trendsetters Millennial teens (ages 16-19) are the first generation to have no memory of life before the Internet and cell phones. Technology use defines this age group,
More informationNetworks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November
Networks as Content Channel MTV Interactive Juha Juosila, Director of Business Development 9 th November Content of the presentation, focus areas and limitations This presentation handles the networks
More informationPlanning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling
Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.
More informationANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012
ANNUAL SURVEY ON INFOCOMM USAGE IN HOUSEHOLDS AND BY INDIVIDUALS FOR 2012 Infocomm Development Authority of Singapore 10 Pasir Panjang Road #10-01 Mapletree Business City Singapore 117438 Republic of Singapore
More informationPresented by: The Arbitron Company 142 West 57 th Street P.O. Box 13829 New York, NY 10019 Research Triangle Park, NC 27709 212-887-1348 919-571-0000
Presented by: Pierre Bouvard Warren Kurtzman Executive Vice President Vice President The Arbitron Company Coleman 142 West 57 th Street P.O. Box 13829 New York, NY 119 Research Triangle Park, NC 2779 212-887-1348
More informationDIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015
DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 Table of contents Online video consumption 03 Key insights 04 Device type share of online video starts 05 Device type share of online vide starts (via
More informationAbchina Com by AbchinaCom - www.abchina.com.84ayuu4tg.xyz http://www.abchina.com.84ayuu4tg.xyz/reviews/abchinacom.pdf. Abchina Com
Abchina Com Abchina Com 2... 2 palmdale regional airport flights 3... 4 best site to sell things online 4... 5 Online Cable TV Service 1... 7 All TV Networks 2... 8 watch college football online free schedule
More informationCut The TV Cable. Paul Glattstein
Cut The TV Cable by Paul Glattstein Cut The TV Cable by Paul Glattstein Television is a medium because it is neither rare nor well done. Ernie Kovacs Overview Disconnect from Cable or Satellite TV What's
More informationWhy Digital is Important
Selling Digital 1 Why Digital is Important Digital s Reach Viewer Habits TV viewers in the United States watch: 5 week billion hours YouTube viewers watch: 4billion hours month Sources: AC Nielsen, Google
More informationYoung Digital Life. A brief look into how young people use the media. Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY
Young Digital Life A brief look into how young people use the media Wilberg, Erik NORWEGIAN BUSINESS SCHOOL, OSLO, NORWAY Contents Introduction... 2 Media channel use in general... 3 Time spent on different
More informationLIFTdigital Milwaukee, WI (414) 272-0557
We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.
More informationWhy TV? Internet Most Internet users now have access to broadband connection that allows for richer content and a more enjoyable experience
w w w. m e dia centero nlin e.co m Why TV Television Tops Three Screens Americans tuned into their televisions for recordsetting hours during the second quarter of 2009 when average in-home consumption
More informationfactor The Quality of the Advertising impact in Premium and Luxury Campaigns
factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices
More informationThe 2013 Traveler's Road to Decision: Affluent Insights
January 2014 The 2013 Traveler's Road to Decision: Affluent Insights thinkinsights WHAT WE FOUND Affluent travelers rely on digital for travel inspiration as well as research and booking. Affluents comparison
More informationGfK Audience Measurement & Insights TV & VIDEO AUDIENCE MEASUREMENT
TV & VIDEO AUDIENCE MEASUREMENT Never before in the history of modern communications have there been so many fundamental shifts in the distribution and measurement of media. With the development of video
More informationThe Age of BYOD A study of personal content streaming vs. video-on-demand for the hospitality industry
1 The Age of BYOD A study of personal content streaming vs. video-on-demand for the hospitality industry Conducted by Hotel Internet Services January 2015 2015 Hotel Internet Services All Rights Reserved
More informationMedia Kit. The World s Largest Online Talk Radio Network
Media Kit The World s Largest Online Talk Radio Network Table of Contents About BlogTalkRadio...3 Site & Social Statistics...7 Audience Demographics...8 Advertising Products...9 Client Case Studies...12
More information